’S LARGEST AGROFOOD EVENT

IRAQ’S LARGEST AGROFOOD TRADE SHOW!

Erbil – The safe gateway to all of Iraq 4th International Trade Show 23 - 26 Erbil International Fairground – Erbil, Iraq November 2021 www.agro-pack.com • www.iraq-agrofood.com Superb institutional support: Opening of Agro Pack Erbil on 20 November 2019 Outstanding results 2019: 151 exhibitors discussed business with 7,245 trade visitors from all over Iraq

Kamal Muslim Ibrahim Sofy Saeed Deputy Hakan Arpaçay Mohammed President of Minister of Shukri Turkish Consul Trade and the Erbil Soran Qadir Dr. Dara Jalil Khayat General to Erbil Industry of Chairman of Chamber of Aziz the KRG Commerce KRG General Manager President of the Erbil Aydin Maruf Board of and Industry Ferset Sofi of Erbil Chamber of Commerce Investment International and Industry Minister of Governor Fair State of Erbil New: So Fuar and fairtrade join forces for Agro Pack Iraq Erbil

The Agro Pack Erbil has already been successfully organised three times by So All smiles: Fuar, one of the leading Turkish organisers of international trade shows in emerging Martin März, fairtrade’s Founder & markets. Managing Partner and Özgür Sofuoglu, Founder & CEO of So Fuar, merge the In November 2019, for example, a total of 151 exhibitors discussed business with 7,245 expertise of their teams trade visitors from all of Iraq.

The extent to which the fair is now well established in the country can also easily be fairtrade have a wealth of experience in organising agrofood trade fairs throughout seen from the VIPs who officially opened it, see title photo. the Middle East and Africa. For example with iran agrofood, which fairtrade has been holding for 26 years, most recently in June 2019 with 865 exhibitors from 16 countries In order to expand the international dimension of the event, the German trade show and more than 40,000 visitors. specialists fairtrade Messe are from now on strengthening the organiser team of Agro Pack Iraq Erbil. Agro Pack Iraq Erbil is to be held jointly with its partner event iraq plastprintpack Erbil at the Erbil International Fairground. Impressions of Agro Pack Erbil 2019

From farm to fork! Decision makers being informed about the current status of the Erbil Food Distribution Center, which stores, sells and processes agricultural and garden products. The demand: 98 kg of fruit and vegetables are consumed p.a. and per person in Iraq. 3 construction phases, area of 507,000 sqm, 9 km from the centre of Erbil. As Smart & Creative Solution the EFDC is a cooperation between Redyar Co. as project and construction manager, the IT department of Sinatel Company & the project investor Neat Solutions Holding. Erbil – The safe gateway to all of Iraq

• Capital city of Iraqi Kurdistan and the third most populated city in Iraq after and .

• Located in the Northern Iraq, the largest cities in the Kurdistan Autonomous Region are Erbil with 1.4 million inhabitants, Sulaymaniyah with 900,000, Dohuk with 500,000 and Zakho with 350,000. The Erbil governorate has got more than 2 million inhabitants.

• One of the oldest continuously inhabited areas in the world. Its archaeological museum houses a large collection of pre-Islamic artefacts, particularly the art of Mesopotamia, and is a center for archaeological projects in the area.

• Designated as Arab Tourism Capital 2014 by the Arab Council of Tourism

• Citadel of Erbil was inscribed as a World Heritage site in July 2014.

Erbil is Iraq‘s bustling and secure economic metropolis Erbil is easy to reach.

After a period of political turbulence, Erbil regained its position as Iraq‘s bustling and Daily flights by Austrian, Egypt Air, Fly Dubai, secure economic metropolis. Lufthansa, Qatar and Turkish Airways, ...

Kurdistan is open for business! Erbil is easy to reach from everywhere, as well-known airlines such as Air Arabia, Atlasglobal, Austrian, Egypt Air, Fly Baghdad, Fly Dubai, Iraqi, Its liberal business environment favors investment. And Erbil traditionally connects the Lufthansa, Mahan Air, Middle East, Pegasus, Qatar Airways, Royal Jordanian, countries of the region, Iraq, , Iran and , but also the Caucasus countries Saudi Airline, Turkish Airlines and many others operate regular flights to Armenia, Azerbaijan and Georgia. Erbil – see Erbil Airport. A large and modern consumer market is waiting to be satisfied.

In fact, the trade sector is one of the main drivers of economic growth in Kurdistan and Iraq as a whole. The venue

Erbil International Fair Ground live!

See the fully equipped and state-of the art exhibition center live during Agro Pack Erbil 2019

Erbil International Fair Ground Full exhibition service

The Erbil International Fair Ground is by far the most important • Powerful media and direct marketing campaign to address the exact target group of buyers exhibition center in Kurdistan and Northern Iraq. • Exhibitor presentation in the trade fair catalogue • Preferred rates in 5star and 4star Hotels The exhibition site features 13,000 sqm of air-conditioned • Facilitation of the entry visa halls and 5,000 sqm of outdoor exhibition space. • Freight forwarding and customs clearance • Shuttle between airport, hotel and fairground The Erbil International Fair Ground is located in Park Sami • Stand building, Internet, electricity, water, air conditioning Abdurrahman, west of the city centre. • Stand personnel to do business without worries • Forum and company presentations to present your products • Security services and general cleaning of the exhibition area Exhibitor profile

Agricultural machines, farming Livestock and poultry breeding Food and drink processing Kitchen technology Refrigeration and air conditioning tractors, harvesting equipment Automation Meat processing technology Refrigeration technology Analytical equipment Milk processing equipment Bakery technology Noodle technology Ventilation, air conditioning and Milling and mixing installations/ Basic food technology Refrigeration technology heating technology Dryers, cleaner, silos and storage equipment systems Beverage technology Screening machines Pesticides and fertilizers Coffee machines Services and concepts Conveying, transport and storage Feeding equipment Poultry equipment Confectionery, snacks and chocolate Vegetable and fruit technology Fish farming equipment production technology Waste and waste water Seeds, seedlings Water treatment Grains, grain systems Dairy technology Packaging Stable equipment Delicatessen and convenience food Packaging technology Waste water treatment Greenhouse and greenhouse plastics Resource-efficiency and services and equipment Veterinary syringes technology Machines for imprinting of packaging Distribution systems, table and serving material Irrigation systems equipment Packaging materials, means and aids Fish processing technology Food safety and quality management Printing Foodservice equipment Printing and labelling technology Ice cream technology Paper converting and packaging Ice cream technology production technology Information and billing systems Materials, consumables and accessories

Food and beverages Equipment and supplies for hotels Acid starters Emulsifying agents Mineral substances Bread & bakery and restaurants, bars and cafés, Acidulants Emulsifying salts Dairy canteens and commercial kitchens Antifoam agents Enzymes Powdered fat Drinks Building furnishings and equipment Antioxidants & antimicrobials Extraction agents, solvents Precipitants Fish & seafood Coffee machines Aromas Extracts, vegetable Preservatives Fresh & chilled food Distribution systems and serving Propellant gases Frozen food equipment Bakery raw materials Fat substitutes Protective gases General foods Ice-cream machines Binding agents Fatty acids Proteins Blends & compounds of fruit juice Filter aid Health food Information and billing systems Raising agents Hot beverages Refrigeration technology Butcher’s raw materials Flavours & fragrances Flavours & colours Releasing agents Ice cream & deep-frozen confectionery Kitchen technology Casein clarifier Meat & meat products Rinsing, cleaning and disposal Flour improvers Sauces Clouding agents Flow agents, anti-caking agents Organic food technologySweets Cocoa butter Semi-finished products Snack food Food additives Sorbents Colourings Fruit and vegetables concentrates Sweets Cultures, microorganism Specialty fats Fruit and vegetables powders Spices, herbs Curing agents Fruit ingredients Cutting aids Stabilizers Fruit preparations for bakery & Starter cultures & enzymes for dairy Distillates confectionery Sweeteners Malt extracts for malt beverages Vitamins Meat extracts Why exhibit in iraq agro + poultry?

iraq agro + poultry for crop production, animal husbandry and poultry Booming poultry industry Iraqi Kurdistan poultry industry has dramatically increased over the past Iraq‘s imports of agricultural machinery five years. Haider Farhan, head of Kurdistan Region’s poultry industry High Council: “There are now 2,000 chicken farms in the Kurdistan Re- Interestingly, Iraq‘s imports of agricultural machinery exceed those of Iran. Between gion, producing nearly 190 tons of meat annually.” 2012 and 2016, Iraq imported agricultural machinery worth 547 million euros, while Iran imported 464 million euro. (VDMA) “Production has increased by 50 percent over the last five years” con- firms Ramazan Mohammed, head of the Kurdistan Regional Government million € (KRG)’s agriculture and water resources directorate. “We have documen- ted the opening of 338 new official poultry farms during that time, plus 150 136 about 300 unregistered ones.” 133

125 Iraq is the main buyer of Kurdistan’s chicken. Annually, Kurdistan Regi- on’s businessmen and companies buy at least 100-130 thousand tons of 105 live chickens from Kurdistan’s farms and send them to the rest of Iraq 100 88 85 alive. Given an average price of 2,000 dinars for each kilo, the trade is worth US$ 216 million. 75 Iraq imports chicken from 19 countries, the lion’s share coming from Turkey, Brazil, USA and Ukraine, according to official figures from Iraq’s 50 Ministry of Trade and Industry.

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0 2012 2013 2014 2015 2016 Source: VDMA / Graph: fairtrade

Opportunities in the agricultural industry • Massive investments in crop production, animal husbandry and poultry • Increase of yields - Reduction of immense post-harvest losses - Reduction of import bill • Medium-term development extremely promising Why exhibit in iraq food + bev tec?

Iraq is the third largest Arab importing country of food & beverage Opportunities in the food & beverage industry process and packaging technology in the Middle East

• Between 2015 and 2019, Iraq’s imports of food and beverage process and packaging technology • Revival of local food production and „Made-in Iraq“-trend; increased with an annual growth rate of 17.5%, from 76 million euros to 145 million euros. (VDMA) political will to expand local food production • Massive investments in processing and packaging • This makes Iraq the third largest Arab importing country of such technologies in the Middle East. equipment • Medium-term development extremely promising • A clear signal of the political will to expand local food production and the „Made-in-Iraq“ trend. • One of the largest markets for food products in the Middle East - still undersupplied • Continuous growth is expected in the coming years.

Iraq’s imports of food & beverage process and packaging technology million €

150 145

125 CAGR: +17.5%

104 100 91 89 76 75

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0 2015 2016 2017 2018 2019 Source: VDMA / Graph: fairtrade Why exhibit in iraq food ingredients?

Demand for F&B ingredients rising continuously

With 40 million inhabitants, Iraq has long been one of the three largest food markets in the Arab world, after Egypt and on an equal footing with Algeria.

Expenditure in the F&B sector is growing steadily and F&B production is by far the largest segment of the Iraqi processing industry.

Accordingly, the demand for food and beverage ingredients is rising continuously. So it is only natural that iraq food ingredients forms an important part of Agro Pack Iraq Erbil.

With iraq food ingredients, the organisers are responding to the request of exhibitors for their own partial tradeshow under the umbrella of Agro Pack Iraq Erbil.

Just like iran food ingredients which fairtrade established a few years ago in Tehran under the umbrella of iran agrofood. Why exhibit in iraq food + hospitality?

iraq food + hospitality for food, beverages and foodservice

Iraq is a US$ 6,333 billion food import market

Great chances for business for food and beverage suppliers from around the world: Iraq imported US$ 6,333 billion worth of food and agricultural products in 2014.

In the same year, the value of food production in Iraq amounted to US$ 2.917 billion. Source: FAOSTAT

Opportunities in food & beverage trade with Iraq

• One of the largest markets for food & beverage products in the Middle East - still undersupplied • Huge demand - Development extremely promising Market update: Erbil – The safe gateway to all of Iraq Facts about Iraq at a glance Distance to Erbil from the largest cities of Iraq Iraq is undergoing rapid reconstruction with the help of the international in km, order largest cities first community Baghdad 320 After a long period of political instability, Iraq is now hoping for rapid reconstruction. … Dohuk Basrah 694 Read more Mosul 73 Mosul Kirkuk 85 Erbil 88 billion US dollars required for Iraq‘s reconstruction Najaf 459 Iraq‘s government has conducted a needs assessment with the World Bank. This means Karbala 393 Sulaimaniyah that USD 88 billion is needed to finance the reconstruction. … Kirkuk Sulaimaniyah 133 Read more Nasiriyah 593 Amara 541

Prospective foreign aid of US$ 30 billion At the conference, non-governmental organisations pledged US$330 million in aid. Samarra Government donors have a total of US$30 billion in prospect. … Read more Baqubah Ramadi Baghdad General information Iraq Iraq Iraq is a founding member of the UN as well as of the Arab League, … Karbala Kut Read more Hilla

Iraq in the 20th and 21st century Najaf Diwaniyah Amara Tigris The country today known as Iraq was a region of the Ottoman Empire until the partition of Samawa the Ottoman Empire in the 20th century. … Euphrates Read more Nasiriyah

Basrah Market place Iraq International exporting companies can benefit from the current situation and demand in Iraq by entering and developing this growth market early and ahead of others. The most important export goods to Iraq for German companies are currently machinery and equipment, food, … Read more Economic data Iraq Decent trade surplus expected for 2021

Inhabitants: Foreign trade Main suppliers • 41 million (2021) Billion US $ Regions 2017; % share • 58% younger than 25 • Expected population by 2050: 71 million 50 40 30 Strenghts: 20 49% Asia • one of the three most populous countries in the Arab world, after Egypt 10 10 and on an equal footing with Algeria 4 • ranks fourth globally of countries with the most natural resources 0 (10) • large deposits of crude oil, natural gas, phosphates and sulphur -7 • economy based on the export of its natural resources and on agriculture (20) (30) 26% Arab states 2019 2020 2021 Opportunities: Source: GTAI 13% Western Europe • public investment programs improve infrastructure and offer chances for supply Imports Exports Balance • oil and gas production to be enlarged 6% Eastern Europe • funding of large-scale projects state guaranteed 5% North America • considerable market for capital and consumer goods 1% South America • financial strength, young population GDP Billion US $ Commodities: 250 • agrarian: wheat, barley, rice, vegetables, dates, cotton, cattle, sheep, poultry 222 191 • mineral: crude oil, natural gas, phosphates, sulphur 200 172

150 Currency reserves without gold (billion US$): • 2020: 59 100

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0 2019 2020 2021

Source: GTAI Source: GTAI Germany Trade & Invest Check out the agrofood Business Portal

Your benefits all exhibitors • all products • all visitors • networking & matchmaking

www.agrofood.fairtrade-messe.com - enter the portal - detailed company and product profile

- present your ideas to potential business partners - search for product categories - maximum exposure to targeted buyers

- find other exhibitors & their products - individual filter search - tool to make appointments for the event

- your entry is activated 24/7 all year around - be contacted by visitors & other exhibitors fairtrade headquarters since 1991 Trade show dates 2021

Kiev Iran 22 - 25 Tehran www.iran-agrofood.com Heidelberg September

Ethiopia 14 - 16 Addis Ababa October www.agrofood-ethiopia.com Tehran Algiers Erbil Nigeria 25 - 27 Lagos October www.agrofood-nigeria.com

Iraq 23 - 26 Erbil November www.iraq-agrofood.com

Addis Ababa Abidjan Accra Lagos Nairobi Trade show dates 2022

Algeria 14 - 16 Algiers March www.plastalger.com www.printpackalger.com

West Africa 05 - 07 Abidjan, Ivory Coast www.agrofood-westafrica.net October

Kenya 22 - 24 Nairobi November www.agrofood-kenya.com We‘ll be your back-up team! Co-organisers fairtrade & So Fuar

About fairtrade About So Fuar

30 years of Valuable business contacts With 19 years experience in the exhibition industry, the based So Fuar company annually organises 12 international exhibitions in Iraq, Turkmenistan, Turkey, Founded in 1991, fairtrade Messe has long been one of the leading organisers of professional Uzbekistan and Senegal. international agrofood & plastprintpack trade fairs in Africa and the Middle East. Featuring a team of exhibition experts So Fuar aims to support exhibitors in their brand Over the decades, more than 36,000 exhibitors and 1.5 million trade visitors have expressed their building and business expansion process. confidence in us.

Whether we are going down innovative digital paths with our Virtual Events or opening-up new markets with international trade shows. We always find the best possible way to enable valuable business contacts between our exhibitors and visitors, that is what we at fairtrade stand for. fairtrade is managed by its founder Martin März and his son Paul, who joined the company in 2016, and builds on a highly motivated team of experienced and young professionals, many of them qualified in-house over three years in partnership with the German Cooperative State University to a Bachelor of Arts degree in Business Administration - Exhibition, Convention & Event Management and Media & Communication Management.

ISO 9001:2015 certified and a member of UFI The Global Association of the Exhibition Industry, fairtrade strives for high customer satisfaction with excellent service and innovative products.

International contact: Contact for Turkey, Iraq and Iran fairtrade GmbH & Co. KG • Mr Paul März So Fuar Ltd. Sti. • Mr. Aykut Azak So Fuar Iraq • Ms. Neriman Tulay (Kurdish, Turkish) Kurfürsten-Anlage 36 Tekstilkent Koza Plaza, A Blok Kat: 29 Gulan St. Mrf Quattro Towers D-69115 Heidelberg, Germany No: 109 Esenler – Istanbul, Turkey A Blok Flat 8 Office 12 Tel.: +49-6221-4565-13 Tel +90 212 272 61 20 ext:500 Erbil, Iraq Fax: +49-6221-4565-25 WhatsApp +90 538 972 61 20 Tel.: +964 751 526 83 35 [email protected] [email protected] [email protected] www.fairtrade-messe.de www.sofuar.com