Eastern Kentucky University Encompass The Athlete Kentucky High School Athletic Association 1-1-1990 The Athlete, January 1990 Kentucky High School Athletic Association Follow this and additional works at: http://encompass.eku.edu/athlete Recommended Citation Kentucky High School Athletic Association, "The Athlete, January 1990" (1990). The Athlete. Book 356. http://encompass.eku.edu/athlete/356 This Article is brought to you for free and open access by the Kentucky High School Athletic Association at Encompass. It has been accepted for inclusion in The Athlete by an authorized administrator of Encompass. For more information, please contact
[email protected]. January, 1990 7^\ •V* Volume L, No. 6 .\ n"* >. ^k^ ^^J t V % % Official Publication of The Kentucky High School aft*~— Athletic Association Member of National Federation of Stale High School Associalions VIEWPOINTS At What Cost Is Victory In Athletics? by Jim Watkins Win — pressure; victory — pressure; choose — pressure; practice, practice, practice — pressure. Sound familiar? These are the words and ideas that we are preaching to our high school athletes. Today, high school sports are BIG dollar productions. Victory and winning teams mean dollars for the athletic department, new uniforms, travel, prestige for community. But where are we going with our athletes and their values? What type of future do we see for tomorrow's players'? What have we done to the play for the love-of-the-game attitude? Have we changed to a play-for-the-dollar attitude'' Years ago, many young men and women played athletics for the pleasure and the thrill. It was fun, exciting and for some a little glamour.