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Instagram Marketing and Branding
Instagram Marketing and Branding “How can international companies alter their marketing and branding activities on Instagram to better appeal to customers?” Cand. Merc. IMM Submission date: Master Thesis 15.09.2016 Number of characters Supervisor: (Incl. spaces): 169,306 Søren Henning Jensen Standard pages: Author: 80 Sebastian Carelli Copenhagen Business School September 2016 Table of Contents ABSTRACT 4 PART I 1. INTRODUCTION 6 1.1. STRUCTURE OF THE THESIS 6 1.1. INSTAGRAM 6 2. LITERATURE REVIEW 8 2.1. WHAT IS SOCIAL MEDIA? 9 2.2. CLARIFICATION OF SOME KEY CONCEPTS 9 2.2.1. WEB 2.0 9 2.2.2. CREATIVE CONSUMERS 10 2.2.2. USER-GENERATED CONTENT 12 2.3. DIFFERENT TYPES OF SOCIAL MEDIA PLATFORMS 13 2.3.1. COLLABORATIVE PROJECTS 13 2.3.2. SOCIAL NETWORKING SITES 14 2.3.3. BLOGS 14 2.3.4. USER-GENERATED CONTENT COMMUNITIES 15 2.3.5. VIRTUAL GAME WORLDS 16 2.3.6. VIRTUAL SOCIAL WORLDS 17 2.4. SOCIAL MEDIA’S RELEVANCE FOR MARKETERS 18 2.5. RELEVANCE FOR MARKETING AND ADVERTISING 19 2.5.1. MARKETING AND ADVERTISING ON SOCIAL MEDIA 19 2.5.2. BIG DATA AND ANALYTICS 21 2.5.3. CONSUMERS’ SENTIMENT TOWARDS MARKETING 22 2.6. THE INTERNATIONAL ASPECT 23 2.6.1. ENVIRONMENTAL FACTORS 23 2.6.2. STANDARDIZATION OR ADAPTATION? 24 2.7. LITERATURE REVIEW - SUMMARY 24 3. METHODOLOGY 25 3.1. THEORY OF SCIENCE 25 3.1.1. RESEARCH PHILOSOPHY 25 3.1.2. THEORY DEVELOPMENT 26 1 3.2. RESEARCH DESIGN 26 3.2.1. -
”Shoes”: a Componential Analysis of Meaning
Vol. 15 No.1 – April 2015 A Look at the World through a Word ”Shoes”: A Componential Analysis of Meaning Miftahush Shalihah [email protected]. English Language Studies, Sanata Dharma University Abstract Meanings are related to language functions. To comprehend how the meanings of a word are various, conducting componential analysis is necessary to do. A word can share similar features to their synonymous words. To reach the previous goal, componential analysis enables us to find out how words are used in their contexts and what features those words are made up. “Shoes” is a word which has many synonyms as this kind of outfit has developed in terms of its shape, which is obviously seen. From the observation done in this research, there are 26 kinds of shoes with 36 distinctive features. The types of shoes found are boots, brogues, cleats, clogs, espadrilles, flip-flops, galoshes, heels, kamiks, loafers, Mary Janes, moccasins, mules, oxfords, pumps, rollerblades, sandals, skates, slides, sling-backs, slippers, sneakers, swim fins, valenki, waders and wedge. The distinctive features of the word “shoes” are based on the heels, heels shape, gender, the types of the toes, the occasions to wear the footwear, the place to wear the footwear, the material, the accessories of the footwear, the model of the back of the shoes and the cut of the shoes. Keywords: shoes, meanings, features Introduction analyzed and described through its semantics components which help to define differential There are many different ways to deal lexical relations, grammatical and syntactic with the problem of meaning. It is because processes. -
Lookbook FW '19-'
FALL / WINTER ʻ19/ʼ20 ABOUT FOR AW ’19/’20 IRIDE DE PORTU EXPLORES THE BOUNDARIES BETWEEN CAPTIVATING SOPHISTICATION AND PROVOCATIVE FEMININITY. THE INTERPLAY OF BOLD DESIGN AND SEDUCTIVE DETAILING, SUCH AS ANKLE CUFFS ADORNED WITH CRYSTALS, LONG STRAPS WITH BUCKLES AND CUT OUTS WITH LEATHER LACES REMINISCENT OF CORSETRY, PUTS THE SEX APPEAL IN CONTEMPORARY AESTHETICS. FOR HER PRÊT À PORTER COLLECTION, IRIDE AIMED FOR NOTHING LESS THAN COMFORTABLE ALLURE. BLOCK HEELS EITHER DRESSED IN LUXURIOUS SUEDE AND SMOOTH LEATHER OR COMPLETELY NAKED, EXPOSING THEIR WOODEN NATURE, CONSTITUTE THE IDEAL BASE FOR BOOTS AND MULES WITH STRAPS IN CONTRACTING COLOURS AND TEXTURES. ALSO, A PAIR OF V-NECK BOOTIES WITH WOVEN LEATHER BLOCK HEELS AND A PAIR OF HIGH HEELED POINTED TOE MULES COMPLETE THE READY-TO-WEAR COLLECTION, WITH A MORE SUBTLE APPROACH. LAST BUT NOT LEAST, THE CHUNKY SNEAKERS COULD BE MISSING. FEATURING A MOUNTAINEER DETAILING AND A LOGO LACE ACCESSORY, THEY OFFER A STREET STYLE VIBE, MAKING EVERY FASHION ENTHUSIAST CRAVE FOR THEM. THE AW1920 SUR MESURE COLLECTION REFLECTS THE MAIN TRIPTYCH OF THE IDP IDENTITY: CREATIVITY, CRAFTS- MANSHIP AND BOLDNESS. KNEE HIGH MOCK CROC BOOTS WITH CHUNKY HEELS, CUT OUTS AND LEATHER LACES, PONY-SKIN ANKLE BOOTS AND POINTED TOE FLATS WITH ORIENTAL-ISH COLOURFUL PRINTS AND SHEARLING LINING AND STRAPPY SANDALS WITH SPIRAL ANKLE CUFFS COVERED IN CRYSTALS• EVERYTHING MADE BY HAND, WITH ATTENTION TO DETAIL AND RESPECT TO EACH AND EVERY CUSTOMER'S SPECIAL NEEDS. NEVER BEFORE HAS ART BEEN MADE TO ORDER IN SUCH A LUXURIOUS YET TANGIBLE WAY. LORETTA ANKLE BOOTS BLACK STEP UP YOUR SHOE GAME IN THE MVP BOOTS OF THE SEASON. -
“All Shoe Fashions from 7 Basic Styles” by William Rossi, DPM
“All Shoe Fashions From 7 Basic Styles” By William Rossi, DPM The shoe designers are a seemingly bottomless well of creative ingenuity. It's estimated that in the U.S. and Europe alone about 200,000 "new" footwear fashions are introduced each year--a million every five years. While perhaps fewer than 20,000 ever go into actual production each year, it's still a torrent of inventive artistry that seems to have no limits. But few realize that of this super-abundance, all footwear fashion stems from only seven basic shoe styles: the pump, boot, oxford, sandal, clog, mule and moccasin. You might be quick to claim that other basic styles should be added to those seven. But no, they'd prove to be simply adaptations of one of those original seven. For example, sneakers or athletic footwear are merely spinoffs from the oxford. A slingback or strap shoe is a version of the pump. The loafer is a clone of the moccasin. And so on. Now, two very interesting things about those seven basic styles. Not one was originally designed by or for a woman. All began as men's styles and later evolved into women's versions. Second, the "newest" of those seven basics is the oxford, introduced some 350 years ago. Not a single new basic shoe style has been introduced in nearly four centuries. Not one, despite all the creative energies of the designers. Now, right here it's important to distinguish between a style and a fashion. A style is something basic. The word is from the Latin "stylus," a pen-like instrument used to draw an outline or form. -
Shoes to Fall Head Over Heels
SHOES TO FALL HEAD OVER HEELS FOR KATE SPADE NEW YORK DONALD PLINER 2 Nicola Snake Embossed Medium Top Handle in Marigold $478 | Alihandra Spade Short Boot in Black $248 Corin Snake Print Chunky Heel Pump $218 | Laila Python Print Pull On Heel Boot $298 DONALD PLINER Corin Snake Print Chunky Heel Pump $218 | Laila Python Print Pull On Heel Boot $298 3 THACKER Nolita Clutch in Chambray, Mustard, Rust and Natural $108 | Le Pouch in Natural, Rust and Chambray $148 4 TAHARI ASL Three Quarter Sleeve Mock Neck Sheath Dress with Side Twist in Black $128 THACKER Nolita Clutch in Rust $108 VINCE CAMUTO Sestrind Deep V Boot in Snake Print $139 5 Slither and Strut SLITHER YOUR WAY INTO YOUR FIERCEST FALL YET WITH BOOTS THAT TURN YOUR ANIMALISTIC SIDE UP TO ELEVEN. [BLANKNYC] Venom Jacket in Black $98 JOE’S JEANS Arlene Icon Ankle Skinny in Grey $198 VINCE CAMUTO Seeana Block Heel Snake Print Boot in Purple $139 REPORT Thelma Short Ankle Boot in Snake Print $79 STEVE MADDEN Subtle Point Toe Boot in Grey Snake Print $129 6 FRANCO SARTO Dingo2 Croc Short Boot in Black $129 DOLCE VITA Ohana Two Buckle Croco Bootie in Black $89 NINE WEST Fhayla Pointed Heel Croco in Brown $119 7 VIONIC Minnie Tortoise Kitten Heel in Black $140 Lacey Tortoise Shootie in Black $150 8 MINT VELVET Block Animal Star Sweater in Beige $115 LEVI’S 721 High Rise Exposed Knee Skinny Jean $98 FRANCO SARTO Shay Metallic Boot in Metallic $149 9 Cravings of Chocolate FALL IS NEVER COMPLETE WITHOUT NEW ADDITIONS OF CLASSICALLY CHIC COLORS THAT STAY FOREVER TRENDING. -
Blazer Magazine
Fall 2015 / Winter 2016 ISSUE 10 Fall 2015 / Winter 2016 • ISSUE 10 ISSUE 39 MAGAZINE ISSUE 10 • FALL 2015 / WINTER 2016 Welcome to blazer for men 5 22 the blazer staff 4 Leave it to Sweden Embark on a journey to Eton’s homeland 8 trend report Find out what fall and winter have in store for men’s fashion. 14 CONTENTS The BLAZER shoe guide Step into the season knowing everything you need to know about men’s footwear 20 there’s an app for that What you need to know about the latest app trends 8 68 did you know? The Fashion Edition 27 56 smart car Ten things you need to know about German car company Mercedes-Benz 64 das style! How to visit Berlin in Style 50 big in japan Japanese company, Echizenya, is dressing men around the world 26 MEN OF STYLE Getting personal with the Blazer Boys 30 published by The Vital Group editor Patrick Huffman 155 Richmond St. East art director Jen Snow Toronto ON M5A 1N9 head writer Lisa Hannam Style is art business 416 214 5555 x25 photographer David Wile Cold climate outfts to inspire mobile 416 882 2428 stylist Gregory Lalonde 37 www.thevitalgroup.ca CREDITS saluti, prost! What to order for drinks in Milan or Berlin 60 JEWELLERY blazer WELCOME Our style, our commitment Independently and locally owned, Blazer for Men has a full staff of highly trained sales associates and supportive personnel. Each is committed to customer service that goes beyond the expected, making a great impression for the frst time customer, and setting the store apart from WELCOME TO BLAZER FOR MEN the competition for its loyal clients. -
Summer Sandals Under $50 May 12, 2012 Alison Schwartz
Summer Sandals Under $50 May 12, 2012 Alison Schwartz 154,680,428 unique monthly visitors Save your cash for a vacation when you shop for wedges, sand- friendly flip flops and other warm weather staples. With summer on the horizon, stepping it up in spin class and investing in a new tube of sunscreen will prep you for the ever-looming bathing- suit season. But there's another (more fashionable) way to put your best foot forward as the weather heats up. As you bid your boots adieu, give summer a warm welcome with a sunshine staple: a new pair of sandals. And you don't have to dig deep into your vacation fund. Yahoo! Shopping found hotter-than-the-sun footwear, ranging from beach-ready basics to party-pleasing wedges, for less than $50 a pair. "You do not have to compromise style or comfort for price," Zappos.com Style Editor Marie Kojitani tells Yahoo! Shopping. Adds InStyle Accessories Director Leah Karp: "There are styles for everyone this summer." Her advice? "The most important thing to look for in any shoe is to make sure you can walk in it." But it's not just about what you're putting on your feet. When it comes to showing a little more skin than your snow attire allowed, "Definitely have your toes ready," says Caroline Maguire, Bloomingdales.com fashion director. Time to book your pedi appointment — these sandals will take you everywhere this summer. On that note, where to? To the Beach When it comes to making a stylish splash by the waves, less is more (just don't necessarily apply this mantra to your bikini shopping, ahem). -
We Have Your Size!
We have your size! Spring / Summer 2020 Ros Hommerson | 800-837-3739 | 252 Quarry Road Lancaster, OH 43130 New! A. These Clever cross-strap comfort shoes combine the worlds of flexible fabrics and trendy style into one pair of shoes. A fully cushioned footbed soothes your feet, making *Available in Slim, these perfect for your active lifestyle. The Narrow and Medium adjustable elastic strap closure offers Widths Only maximum adjustability. B. Slide into the Carmela with its soft fabric upper and twin gore stretch over the instep. A generously padded insole eases every step, while the Drilex® fabric lining and sock- liner manage moisture and odor for interior freshness. C. These Cozy cross-strap flats combine the worlds of soft comfort and trendy style into one pair of shoes. A fully cushioned footbed soothes your feet, making these perfect for your active lifestyle. The stretchy elastic strap closure offers maximum adjustability. A. CLEVER 62066 (4D) Blue Denim, (63) Tan, (10) Black | B. CARMELA 62030 (1G) Black Multi, (4G) Blue Multi, (73) Taupe Multi | C. COZY 62055 (10) Black Leather, (47) Navy Leather, (88) Pewter Leather | D. CALYPSO 62047 (4D) Denim with Gold, (1B) Black with Gold, (70) Sand Stripe Canvas, (10) Black Stripe Canvas | E. CHELSEA 62005 (82) Luggage Tan Leather, (47) Navy Leather, (88) Pewter Leather, (37) Winter White Leather, (10) Black Leather 2 Available in SLIM | NARROW | MEDIUM | WIDE | WIDE WIDE Ros Hommerson | 800-837-3739 | www.roshommerson.com Comfort Casuals D. Take on the day in style with the Calypso slip-on. This super comfy casual has stretch gore under the tongue making it easy to slip on and off without tying! A padded footbed eases every step and flexible unit bottom gives you all day relief. -
Zerohack Zer0pwn Youranonnews Yevgeniy Anikin Yes Men
Zerohack Zer0Pwn YourAnonNews Yevgeniy Anikin Yes Men YamaTough Xtreme x-Leader xenu xen0nymous www.oem.com.mx www.nytimes.com/pages/world/asia/index.html www.informador.com.mx www.futuregov.asia www.cronica.com.mx www.asiapacificsecuritymagazine.com Worm Wolfy Withdrawal* WillyFoReal Wikileaks IRC 88.80.16.13/9999 IRC Channel WikiLeaks WiiSpellWhy whitekidney Wells Fargo weed WallRoad w0rmware Vulnerability Vladislav Khorokhorin Visa Inc. Virus Virgin Islands "Viewpointe Archive Services, LLC" Versability Verizon Venezuela Vegas Vatican City USB US Trust US Bankcorp Uruguay Uran0n unusedcrayon United Kingdom UnicormCr3w unfittoprint unelected.org UndisclosedAnon Ukraine UGNazi ua_musti_1905 U.S. Bankcorp TYLER Turkey trosec113 Trojan Horse Trojan Trivette TriCk Tribalzer0 Transnistria transaction Traitor traffic court Tradecraft Trade Secrets "Total System Services, Inc." Topiary Top Secret Tom Stracener TibitXimer Thumb Drive Thomson Reuters TheWikiBoat thepeoplescause the_infecti0n The Unknowns The UnderTaker The Syrian electronic army The Jokerhack Thailand ThaCosmo th3j35t3r testeux1 TEST Telecomix TehWongZ Teddy Bigglesworth TeaMp0isoN TeamHav0k Team Ghost Shell Team Digi7al tdl4 taxes TARP tango down Tampa Tammy Shapiro Taiwan Tabu T0x1c t0wN T.A.R.P. Syrian Electronic Army syndiv Symantec Corporation Switzerland Swingers Club SWIFT Sweden Swan SwaggSec Swagg Security "SunGard Data Systems, Inc." Stuxnet Stringer Streamroller Stole* Sterlok SteelAnne st0rm SQLi Spyware Spying Spydevilz Spy Camera Sposed Spook Spoofing Splendide -
When the War Ended in 1945, Europe Turned to the Task of Rebuilding, and Americans Once Again Looked West for Inspiration
When the war ended in 1945, Europe turned to the task of rebuilding, and Americans once again looked west for inspiration. The swagger of the cowboy fitted the victorious mood of the country. Dude ranches were now a destination for even the middle class. Hopalong Cassidy and the puppet cowboy Howdy Doody kept children glued to their televisions, and Nashville’s country music industry produced one ‘rhinestone cowboy’ after another. Westerns were also one of the most popular film genres. As the movie director Dore Schary noted, ‘the American movie screen was dominated by strong, rugged males – the “one punch, one [gun] shot variety”.’43 In this milieu, cowboy boots became increasingly glamorous. Exagger- atedly pointed toes, high-keyed coloured leathers, elaborate appliqué and even actual rhinestone embellishments were not considered excessive. This period has been called the golden age of cowboy boots, and the artistry and imagination expressed in late 1940s and 1950s boot-making is staggering. The cowboy boot was becoming part of costume, a means of dressing up, of playing type. This point was made clear by the popularity of dress-up cowboy clothes, including boots, for children. Indeed, this transformation into costume was becoming the fate of many boots in fashion. Although most boot styles fell out of fashion in the 1950s, in the immediate post-war period a particular form of military footwear did pass into men’s stylish casual dress: the chukka boot, said to have come from India, and its variant, the desert boot. Designed as a low ankle boot with a two to three eyelet closure, chukkas were said to have been worn for comfort by British polo players both on and off the field in India.44 The simple desert boot was based on the traditional chukka but in Cairo during the war it was given a crepe sole and soft suede upper. -
GANT FOOTWEAR COLLECTION Fall/Winter 2021
GANT FOOTWEAR COLLECTION Fall/Winter 2021 THE GANT BRAND GANT is a brand born on the American East Coast and raised in Europe, built on innovation and quality with a strong focus on shirtmaking. The buzz on the university campuses in the 1950s helped propel our brand forward to become the “Original American Lifestyle Brand”, still a cornerstone for GANT today. Over the years we’ve expanded and developed globally, and so has our positioning. Offering an aspirational and attainable lifestyle, GANT is the original in American sportswear with European sophistication. GANT FOOTWEAR COLLECTION The footwear collection takes modern sportswear to a smart looking level and dresses into society. For the first part of FW21 we will bring royal influences to the streets: a collection that will play with the classics and rewrite the rules and tradition. In the second part of FW21 we move into a ‘70s-inspired theme, a time that resonates well with today’s freedom, equality and sustainability movements, making the ‘70s a continued influence on fashion for the future. A wide range of sneaker value the heritage of GANT and mix newness with classics. We focus on preppy colors, natural brown tones, solid black and iconic white. We are breathing new life into our basics, because what would American sportswear be without its timeless styles? Volume sneaker come in fresh colors and styles as well a classic Chelsea boots with sleek silhouettes. Younger and braver streetwear consumers enjoy comfort and authenticity with chunky sneakers, new cupsoles and retro runners inspired by the ‘90s in multi color combinations. -
Footwear News Oct. 2015 Issue
FOOTWEARNEWS.COM / OCTOBER 12, 2015 / @FOOTWEARNEWS WORKBOOT ISSUE OH, BUY THE WAY Infl uential retailers reveal Europe’s hottest shoe fi nds HUNDRED PROOF Where the king of ultra running plans to go next MISSION READY How Rocky Brands helps the military prep for action Spring’s newest workboots are made to last with sleek fi nishes. Here, GOODYEAR builds a hiker high-top hybrid TOUGHthat’s up for any job. LOVES Pause Causefor the Align with FN’s Special Issue: QVC presents FFANY Shoes On Sale Bonus Distribution: QVC presents FFANY Shoes On Sale Event Issue Date 10.19 A PORTION OF ADVERTISING PROCEEDS GO TO QVC/FFANY SHOES ON SALE TO SUPPORT THE FIGHT AGAINST BREAST CANCER THE POWER OF CONTENT FOR ADVERTISING INFORMATION, PLEASE CONTACT LAUREN SCHOR, ASSOCIATE PUBLISHER AT 212 256 8118 OR [email protected] INSIDER 5 Best Buys Top retailers sound off on what clicked for them in Europe. 7 FN Spy An inside look at the starring shoes in Season 4 of “The Mindy Project.” 8 Atwood’s Next Steps The designer on his plans for B Brian Atwood and the expansion he’s eyeing for his main line. 9 What’s Trending Holiday sales fore- casts and Phil Knight’s upcoming memoir. FEATURES 11 Top 20 FN ranks the best of Paris. 16 Iron Man Sleek silhouettes give spring workboots a strong foundation. MARKETPLACE 22 Girl Power Thanks to Moxie Trades, workboots are now made for her. 23 Five Questions Rocky’s military expert weighs in on catering to the armed forces.