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Chapter III
Internship Activity
This chapter will describe about my internship activities when I did the internship
program in the Department of Culture, Tourism, Youth and Sports of Klaten Regency.
The description includes the problems and the solution for those problems.
A. The General Information of the Activities During Internship I did the internship program in the Department of Culture, Tourism, Youth and Sports of Klaten Regency from 22 January 2018 to 22 February 2018. I worked from Monday to Friday, starting from 07:20 AM. to 02:00 AM. As an intern, I had to obey the instruction given by Mrs. Ety Pusparini S.H., as my supervisor and the head of Tourism division. I worked in a group. The group consisted of four members. They were Andika Pratama, Anissa Setiawati, Galang Yoga Mahendra, and Indraswari Glena Estervani. There were two main projects when we did the internship program. The first project was making an Indonesian-English leaflet containing 20 tourist destinations of Klaten Regency. Then, the second project was making a short promotional video about tourist destinations in Klaten. The video is provided with subtitle and voice-overs. From the projects, my parts were writing five promotional texts for the leaflet and making the short promotional video.
My internship activities were divided into five parts. Those were doing
observation, writing promotional texts for the leaflet, designing the leaflet, making the
video promotion, and submitting the projects. I did my internship activities for four
weeks. During the first and the second week, we were doing observation to various
tourist destinations in Klaten Regency. During the third week, we were writing the
promotional texts and designing the leaflet. During the last week, we were making the
short promotional video and submitting the projects.
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B. Main Activities during Internship
1. Preparing tools
Related to the internship activities, we needed to prepare some tools. Those were cameras, laptop, dictionaries, Internet access, EYD (Ejaan Yang Disempurnakan) and KBBI (Kamus Besar Bahasa Indonesia).
a. Cameras
Camera is an electronic device used for capturing pictures and recording videos.
In order to make the leaflet and the video promotion, we needed this tool to capture
pictures and to record raw footages of tourist destinations. Both of the leaflet and the short promotional video had their own way to attract the tourists’ interest. we used two different cameras during the internship. Those are action camera and digital camera. b. Laptop Laptop is a portable personal computer that has the same functions as a personal computer. I used a laptop to write the promotional texts, design the leaflets, save the pictures, save the videos, and edit the photos and the videos. The laptop is also installed digital dictionaries, photo editors and video editors. The digital dictionary could be used to help the translation process, and the photo and the video editor was used to edit photos and videos of tourist destinations for the leaflet and the short promotional video. c. Dictionaries Dictionaries were a useful tool to help make the Indonesia-English leaflet. I used online dictionaries to look for the meaning of some words. Those were Cambridge https://dictionary.cambridge.org/dictionary/, Merriam Webster https://www.merriam- webster.com/, and Oxford https://www.oxforddictionaries.com/. d. Internet Access
I needed Internet access to finish my activities, such as accessing online
dictionaries, finding information, and searching difficult words. If I could not find the
information about tourist destinations from the supervisor, I would browse in Google to
gather information. Beside to find information about tourist destinations, Internet access
was required to edit the leaflet because I used an online design tool named Canva.
e. KBBI (Kamus Besar Bahasa Indonesia)
In writing Indonesian leaflets version, I needed KBBI to find some
Indonesian meaning related to the tourism term. By using KBBI, I could write the
Indonesia version correctly and acceptably.
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2. Observing the tourist destinations of Klaten Regency
The first procedure that should be done before making the leaflet and the video
promotion was collecting data about the tourist destinations, such as photos, histories,
locations, and raw footages. In order to collect data about the tourist destinations, we
needed to do an observation. My team and I conducted observation in two weeks,
starting from 22 January to 4 February 2018. In doing the observation, we did some
steps namely discussing, mapping, and observing. We discussed about tourist destinations with Mrs. Ety Pusparini, SH, and Mr. Sumarsono. We also asked to Mr. Sumarsono about a permission letter. During the discussion, we made a list about the tourist destinations in Klaten that we should to observe. We listed 20 tourist destinations. Those are Plaosan Temple, Sojiwan Temple, Sunan Pandanaran Tomb, RonggoWarsitoTomb, Melikan Tourism Village, Jarum Tourism Village, Tlingsing Village, Juwiring Village, OmahWayang, OMEC, Manten Spring, Ponggok Spring, Pusur River, Kapilaler Spring, Deles Indah, Cinta Hill, Jombor Swamp, Patrum Hill, and Talang River After finishing the discussion, my team and I mapped the location of each tourist destinations from the nearest until the farthest one. Then, we also made the schedule. The schedule of the observation is presented below:
a. Week 1 (23 January- 28 January 2018)
In the first week, my team and I observed ten tourist destinations. Those were
Sunan Pandaran Grave, Melikan Village, Jarum Village, Cinta hill, Jombor Swamp,
Patrum hill, RonggoWarsito Grave, Tlingsing village, Juwiring Village, and
OmahWayang.
b. Week 2 (29 January- 4 February 2018)
In the second week, we also did the observation in ten tourist destinations. Those
were Talang River, Deles Indah, Kapilaler Spring, Pusur River, Ponggok Spring,
Manten Spring, OMEC, Sojiwan temple, Plaosan temple, and Merak temple.
During the observation activity, we were divided into two groups. Each group
consisted of two members and each group got different jobs related to the observation activity. The first group consisted of Andikacommit Pratama to userand Anissa Setiawati. The main job of the first group was to collect information, such as history and address of the
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tourist destinations. We used some method in collecting information, such as wandering
around the tourist destinations and interviewing the staffs. The second group consisted
of Galang Yoga and Indraswari Glena Estervani. The second group’s job was to collect
photos and raw footages related to the tourist destinations.
3. Writing promotional texts for the Indonesian-English Leaflet
After the observation had been conducted, the first project was making the Indonesian-English leaflet. We started the activity by sharing the data and dividing the job. There were 20 tourist destinations, and my job was to make five promotional texts containing about tourist destinations in Klaten. Those were Plaosan temple, Merak Temple, Sojiwan Temple, Sunan Pandanaran Grave, and RonggoWarsito Grave. The Indonesian-English leaflet is divided into two-version, Indonesian version and English version. I had two preparations. First, I collected all the data for those tourist destinations from the observations. After getting the data, I read and analyzed the data. Second, I searched for leaflets from other regions on the Internet and analyzed them. I read those examples to understand the contents. After finishing all the preparations, I started to write the promotional texts based on the data. I wrote the Indonesiann version first. In order to make a good quality of the Indonesian version, I used Indonesian dictionaries namely KBBI (Kamus Besar Bahasa Indonesia) and EYD (Ejaan yang Disempurnakan). After writing the Indonesian version, I
translated the Indonesian version to English version.
The contents of the promotional texts
In writing promotional texts for the Indonesian-English Leaflet, the most
important factor was how the texts could persuade or attract tourist. So, the use of right
contents was the solution to make the promotional texts more interesting. I used three
contents based on the leaflet’s example that I had read in the preparation activity. The
content were persuasive languages, genres, and branding. For the persuasive word, I
used a book as a reference. The book was “Bahasa Persuasif dalam Public Relation”
written by Dra. Diah Kristina, M.A., Ph.D., (2016). Below are the explanations of the
contents.
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a. Persuasive Languages
According to Kristina (2016:91), persuasive languages are divided into 18 points.
The use of persuasive languages is needed in a tourism promotion because it can
persuade tourists to visit the tourist destinations. I used some persuasive languages.
Those are image building language, pun, provocative language, rhetoric question,
tricolon, and gimmick.
1) Image building language The definition of this kind of persuasive languages is to build positive image of something. Image building language uses adjectives and adverbs. The use of adjectives and adverbs in persuasive language can result in drawing more imagination and interest of the audience. Below is the use of Image building language in the contents of my promotional texts: Table 3.1 the example of image building language Tourist destination Image building language Plaosan Temple Plaosan temple is one of the most beautifully temple compounds in Klaten. So, visit and feel the amazing journey in Plaosan Temple. So, visit and feel the amazing
journey in Plaosan Temple.
2) Pun
According to Cambridge dictionary online
https://dictionary.cambridge.org/dictionary/, pun is a humorous use of a word or phrase
that has several meanings or that sounds like another word. Below is the use of pun in
the contents of my promotional texts.
Table 3.2 the example of pun
Tourist destination Pun
Raden Ngabeni Ronggowarsito Grave If you are interested in pilgrimage
tour, this is the bestest place to
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3) Provocative Language
According to Kristina (2016:95), the definition of provocative language is an
expression which is intended to make the audiences/the readers do actions as the
speaker/the writer says. Below is the use of provocative language in the contents of my
promotional texts.
Table 3.3 the example of Provocative Language
Tourist destination Provocative Language
Sunan Pandanaran Grave You certainly should try to visit this tourist attraction!
4) Rhetorical question According to Kristina (2016:95), Rhetorical question is a question asked without hoping the answer. Below is the use of rhetorical question in the contents of my promotional texts. Table 3.4 the example of rhetorical question Tourist destination Rhetorical question Sunan Pandanaran Grave Then, what are you waiting for?
5) Tricolon
Tricolon consist of tree parallel clauses, phrases, or words. It is usually used to
articulate ideas. Below is the use of tricolon in the contents of my promotional text.
Table 3.5 the example of Tricolon
Tourist destination Tricolon
Sojiwan Temple Visit this magnificent temple
compound, you will feel the
harmony, you will feel the
majesty, and then you will find
the pleasure.
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6) Gimmick
According to Kristina (2016:92), the definition of gimmick is a verb that implies
an invitation or motivation to readers to act or take a decision. The use of gimmick is
very important especially in a tourism promotion activity. So, I used several gimmicks
in order to make tourists want to visit the tourist destinations.
Table 3.6 the example of Gimmicks
Tourist destinations Gimmick
Plaosan Temple So, visit and feel the amazing journey in Plaosan Temple. R. Ng. Ronggowarsito Grave If you are interested in pilgrimage tour, make sure to visit R. Ng. Ronggowarsito grave.
b. Text Genres Genres are divided into 13 types. I already learned about genres in writing and reading class. In my promotional texts, I used two genres namely narrative text and description text. 1) Narrative text A narrative text is an imaginative text, and the purpose is to entertain the
readers. The language features of narrative text are using Past Tense and Adverb of
Time. There are many kinds of narrative text, and one of them is folklore. Below is the
folklore that I put in my promotional text namely Merak Temple.
Merak Temple
In the past, there was a giant tree named pohon Joho (a banyan tree). The tree was
used as a peacock’s nest. One day, the bayan tree fell down. Then, the location where
the trees fell down formed a mound. In the middle of the mound the villagers found
large boulders that turned out to be parts of the temple.
2) Descriptive text
A descriptive text is a genre text which describes someone or something. One of
the language feature of descriptive text is using Simple Present. Bellow are the use of descriptive texts in my promotional texts commit namely to Ronggowarsito user Grave, and Plaosan Temple.
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Ronggowarsito Grave
One of the famous pilgrimage tourism in Klaten regency is the grave of R. Ng.
Ronggowarsito, the greatest writer and poet who lived during the golden era of the
Surakarta sunanate. It is located at Palar Village, Trucuk district, about ten kilometers
southeast from the center of Klaten.
R. Ng. Ronggowarsito was born on 18 March, 1802 in Surakarta and he passed
away on 24 December,1873 (73 years). During his life, He was appointed as a seer by Surakarta Sunanate because of his spiritual ability. He also wrote many literature works, and one of his greatest works was serat Kaladito (crazy world). The most famous pilgrimage tourism in Klaten is the grave of Sunan Pandanaran (Sunan Tembayat), a famous Islamic figure who lived during 16th century. It is located in Jabalkat hill (about 860 mdpl), bayat, about 12 kilometers from the center of Klaten. He had significant role in spreading Islam in Klaten, and his name was mentioned in some Babad (traditional Javanese literature). Sunan Pandanaran was the son of the first regent in Semarang named Ki Ageng Pandan Arang. After his father passed away, he replaced his father position as a regent of Semarang. Because of some reasons, Sunan Bayat resigned to deepen his religious knowledge in Klaten.
c. Branding
In the tourism industry, branding has become a very important sector. Tourism
branding is an important aspect in increasing the popularity of a tourist object. Almost
every tourism industry gives branding to their tourism destinations. One of the famous
tourism branding in Indonesia is wonderful Indonesia and Pesona Indonesia.
Here, I used branding because it becomes a part of the promotion strategy beside
persuasive languages. In the promotional texts, the used tourist branding represents the
tourist destinations. Below is the list of the tourist branding that I used.
PlaosanTemple -The temple of love
SojiwanTemple -Tolerance, Harmony, and Education
Merak Temple - The temple of thousand peacocks
R. Ng. Ronggowarsito Grave –The grave of the greatest poet
SunanPandanaranGrave commit- Pilgrimage to user tourism in Jabalkat Hill
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4. Designing the Indonesian-English Leaflet
The next step after writing promotional texts for the Indonesian-English leaflet
was designing the leaflet. Each member needed to participate in designing the leaflet.
We used two design tools namely Canva and Photoshop. Canva is an online design tool
to make poster, leaflets, advertising, etc. Here, we used Canva to make the layout. The
next application is Photoshop, it is an offline application used for editing photos. So, we
used Photoshop to edit the photos of tourist destinations for the leaflet. Before designing the leaflet, my team and I discussed with the supervisor about the leaflet. The discussion talked about the layout, font, photos, color, and logos. For the layout, the supervisor decided to hand over the layout to us, but the supervisor had the right to give revisions. Then, the supervisor also gave the logos in soft file, such as Jateng Gayeng, and Ayo Dolan Klaten. We searched some examples about the layout on the Internet. After deciding the layout, the next step was designing the leaflet. My job was to design the five promotional texts that I have already made. Those were Plaosan temple, Merak Temple, Sojiwan Temple, Sunan Pandanaran Grave, and RonggoWarsito Grave. In doing my job, I did some steps. The steps are as follows: a. Selecting Photos In this step, I was selecting the best photos for each tourist object. Then, the selected photos were edited to make photos more eye-catching by using the Photoshop. The edited photos were expected to attract both local and
international tourists to visit tourist destinations in Klaten.
b. Adding the content in the layout
I added the photos that had been edited and the promotional texts into the
layouts.
c. Checking the contents
After finishing adding the content, I checked all the picture, the font, the position
of my promotional texts. I also asked my team to check my works.
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Picture 3.1 Sojiwan Temple
5. Making the Short Promotional Video
The second main project was making the short promotional video about tourist
destinations in Klaten. The video contains voice-overs and subtitle. There were some
steps in making the short promotional video, such as selecting data, editing video,
dubbing, and subtitling. The voice-overs and the subtitle were handled by Galang and
Anissa. In this activity, my job was selecting raw footages and editing the short
promotional video with Indraswari. Before doing those jobs, my team and I discussed
the contents of the video, such as how many tourist destinations in the video and how
long the duration. Then, the selected tourist destinations were Plaosan temple, Sojiwan
Temple, OMAC, Ponggok Spring, Manten Spring, Melikan Village for its pottery,
Juwiring Village for its traditional umbrella,commit toLove user hill, Lurik village, Batik village, and Rowo Jombor.
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Indraswari and I also searched for some examples of promotional video from
YouTube. One of the examples was Pesona Indonesia or wonderful Indonesia
promotional video. So, we used those examples as references. We did two steps in
making the short promotional video.
a. Selecting Raw Footage
There were two kinds of the raw footage, the first kind was recorded with an action camera and the second kind was taken using a digital camera. I selected the raw footages from the action camera while Indraswari selected the raw footages from the digital camera. Only several raw footages from action camera were selected because most of the videos had bad quality. I divided the selected raw footages from the action camera into ten folders based on the tourist destinations.
b. Editing the short promotional video of tourist destinations in Klaten. After selecting the raw footages, I helped Indraswari Glena Estervani to edit the video while the voice-over was handled by Anissa Setyawati. We used an offline video maker named Adobe Premier. We combined two kinds of the raw footages in order to make the short promotional video more interesting. There, I also added some unique animations to make the video more interesting. the duration of the video is about five minutes
6. Submitting Indonesian-English leaflets and Short promotional video for tourist
destinations of Klaten
The last step that we did after finishing the Indonesian-English leaflet and the
short promotional video for tourist destinations in Klaten was submitting those works to
the supervisor. Before submitting the final Indonesian-English leaflet and the finished
short promotional video, my team and I met the supervisor to consul those works if
there were any revisions. After the supervisor approved the leaflet and the video
promotion, I gave the leaflet and video to one of the staffs. .
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7. The Problems and The Problem Solving During Internship
In doing the internship activities, I faced several problems. Below are the
explanations about my problems and the thing done to solve the problems.
a. Doing Observations at Tourist Destinations of Klaten Regency
The Problem
My team and I got two problems. The first problem was dealing with bad weather.
Clear weather is an important factor for the success of the observation activity. During the observation, the weather in Klaten is very unpredictable. In taking photos and raw- footages, we really hoped the clear weather, because the results would be more leverage. But, sometimes we faced unfavorable weather, like cloudy and rainy. The cloudy weather will reduce the results of photos and raw-footages, while the rainy weather will damage the cameras. The second problem was about mapping the location of some tourist destinations. Because there were some tourist destinations that we did not know the location, such as Love Hill, Jarum Tourism Village, and Tlingsing Village.
The Problem Solving To overcome the bad weathers, my team and I used an umbrella to protect the camera from rain and used editing photos to edit the brightness of the photos and raw- footages. To get to the location of tourist destinations, we used a Klaten tourist
destinations map and GPS (global position system). Because of those tools, we reached
those tourist destinations easily.
b. Writing Promotional Text for The Indonesian-English Leaflet.
The Problem
In writing the promotional texts, I faced some problems. The problems were
translating unfamiliar words and choosing the best dictions. Because I made two
versions, I needed to be careful to choose words in order to make readers easily
understand when they are reading the leaflet. The example is when I wrote a
promotional text about heritage buildings in Klaten. I found a difficulty when I
translated the word Babad.
Another problem was choosingcommit the dictions to user while translated the promotional texts. When choosing the diction, I confused about the appropriate words that could be
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used. One of example was when I translated makam. At first, I translated makam into
tomb. Then, in the proofreading activity, one of my team gave a recommendation to
use “grave” than “tomb”. Based on my teammates opinion, I wanted to check the
definition first.
The Problem Solving
I searched the meaning of word Babad in the Internet. I found some articles and
a book about Babad on Internet. According to Tommy Christomy (2008:39), babad is widely known as a genre of traditional Javanese literature. . After searching and reading some references, I decided to use the borrowing technique, but I also added the explanation about Babad. I searched for the definition of tomb and grave on dictionary. According to the oxford dictionary https://www.oxforddictionaries.com/, grave is a hole dug in the ground to receive a coffin or dead body, typically marked by a stone or mound while tomb is a large vault, typically an underground one, for burying the dead. Here, I also searched pictures from Google as references. Based on those definitions and pictures, I preferred to choose grave because it is more acceptable and accurate. c. Designing the leaflet The problem In designing the leaflet, my team and I faced a problem. The problem was
choosing the layout. Choosing the layout took a lot of time because each member did
not have any idea about the layout for my leaflet.
The Problem Solving
My team and I searched some references about leaflets on the Internet and
leaflets of tourist destinations from other regions. On the Internet, I used random
pictures from google for references. I also used leaflets from other regions as references,
such as the leaflet of the tourist destinations of Semarang and the leaflet of the tourist
destinations of Depok. Then, I used those references to make a layout for my leaflet.
d. Making the Short Promotional Video
The problem
In making the video promotion, mycommit jobs were to userselecting the raw footages and editing the video with Indraswari. I faced a problem when selecting the best raw
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footages of each tourist destinations. I needed a lot of time in selecting the best raw
footages because there were many raw footages of each tourist destinations.
The Problem Solving
To solve the problem, I used a time target. I decided to finish choosing the best
raw footages in two days. I selected the raw footages at the weekend, Saturday and
Monday, so I could continue with the editing the videos on Sunday.
C. Additional activities During my internship activities, we also asked by Mrs. Ety Pusparini S.H., to make a short promotional video telling about the calendar of Klaten’s events in 2018.
Making a short promotional video telling about the calendar of Klaten’s events in 2018 Klaten has a lot of events held every year. There are 40 events in total that will be held in 2018. Because my team and I had a project to make a short promotional video, I and team were also asked by Mrs. Ety Pusparini SH as the supervisor to make a short promotional video telling about the calendar of Klaten’s events in 2018. The video contains of general information of the events, such as dates, places, and photos. In making the video, my team and I divided into two groups. The first group’s job was to collect photos, and the second group’s job was to edit the video.
Anissa Setiawati and I were the first group. In order to collect the photos, we
asked Mr.Agus, who handles media promotion in the tourist division. The first group
got some problems when making the video. One of the problems was some incomplete
event photos because there are several new events that will be held this year. In order to
collect those new event photos, the group one discussed with the supervisor. Then, the
supervisor asked to search some similar photos related to the events. After getting the
photos, the next step was editing the video handled by Galang Yoga Mahendra and
Indraswari Glena Estervani as the second group.
They used smartphones to produce the short promotional video by using quick –
free video editor for photos, clips, music. The duration of the final short promotional
video is two minutes. The video tells about the 40 events, the venue, and the date and it
uses march of Klaten as the backsound.commit We gaveto user the video to the department and they uploaded to their official Instagram account.