Editors Note CONTENTS

It’s been a long month not just because it’s our magazine’s first issue, but just to organize 6 MK’s 350Z Questionnaire for Interview everything for the first time it surely takes a lot of time. As they say after every dark night there is a bright day… so similarly all our hard-work Vitz Test is in the form of this magazine Report 14 which is rolling on the streets, Editor we did received a lot of emails Jagdish and feedbacks from visitors on our website and most of them ADAM REVO First car designed for the Asst. Editor were simply awesome that we 17 Pakistani family. Rehani Sajjad couldn’t resist applying them on our upcoming issues. The Design By automobile industry in Pakistan Mustafa SUVs (Burraq Communication) has just started growing at a Issue 1Sport - August Utility 2006 Vehicles little faster pace as compared to History 26 past 10 years, with companies Marketing like Adam Motors who are really 6 Short News Salman doing a great job by launching 21 All about Rolls Revo as first Pakistani car, where 28 Car Tips Printer Dot Printer we have thousands of admirers 30 Pricelist of Revo there also we have 31 Bill Boards few who cannot stand it, but I 32 Spotted guess it happens. We have tried 36 Jokes our best to include content for 37 everyone but there is always Cross Word 38 something missing which you PW GTG’s will have to let us know. Enjoy 41 PW Ads reading. 44 Win Big Free For all queries regarding editorial, Editor sales & marketing: Jag [email protected] S h o r t N e w s August 2006 | Page 6 SHORT NEWS & GOSSIPS

Auto makers rolling who dominate transport sector in TMC Chief Executive Officer Fasih Karachi. The price of rickshaw has Hussain Agha told Dawn the green out green taxi, been fixed at Rs125,000. taxi was fitted with CNG at a price rickshaw of Rs200,500 with 200cc four-stroke The CNG project, which was launched engine. It was launched last month. in technical collaboration with Italy and China, has created 130 new jobs “The company has invested Rs45 KARACHI, July 13: As the Sindh out of total 400 jobs including in the million in the project and it is rolling government has imposed a ban on motorcycle manufacturing unit. out both cars and taxi in collaboration registration of two-stroke rickshaws with China,” he said, adding that the from this month, a motorcycle Mr Pirani claimed that the rickshaw deletion level has been achieved at maker plans to launch four-stroke had 75pc localised parts while the 70pc as compared to 67.8pc when CNG rickshaw while a car-maker rest was imported. the project was launched last year. has already introduced a CNG- fitted cab to fetch its share in the “We plan to sell 1,000 rickshaws per “We want to give an option to the transformation of transport culture month in Karachi,” he said ,adding people between the rickshaw and in the province. there will also be leasing facility taxi. Demand has arrived and so far available for the buyers through 18-20 taxis have been registered Currently, over 50,000 two-stroke various banks. with the Sindh government,” he rickshaws, which create both noise claimed. and air pollution, are ruling the He said that the Punjab government congested streets of this mega city. had provided patronage to some He said that the company had assemblers of rickshaws. “If the Sindh exported eight taxis to Sudan a Haji M.Younus Pirani, chairman N.J. government provides support to month back while more orders were Auto Industries Private Limited, the company by introducing some pouring in from various countries. told Dawn that his company was kind of schemes for the youth we City District Government Karachi launching four-stroke CNG powered will change the market scenario in EDO Mohammad Athar told Dawn auto rickshaws on Friday for the first just one year by replacing the aging that the Sindh government had no time in Sindh. 50,000 rickshaws in Karachi,” he plan to completely phase out over added. 50,000 two-stroke rickshaws. The company, which is already producing motorcycles in Hub, However, he urged the government The Sindh Transport Department Balochistan, has invested Rs600 to include CNG rickshaws in the had been providing an option to million for the production of two- Rozgar Scheme announced last the manufacturers of two-stroke wheeler and CNG rickshaws. The month through National Bank of rickshaws to make some modification plant has the capacity to roll out Pakistan (NBP). by converting them into four-stroke 2,500 units per month. by June 2007 in order to control Transmission Motor Company (TMC) emission of smoke and noise. He said the CNG rickshaw would cost has introduced green taxi in the only Rs1.10 paisa per km and was name of Alif Motor Cab in which the “There is no restriction for the likely to lure people from all ethnic provincial government has been people to convert their two-stroke backgrounds and not only Pukhtoons providing a helping hand. rickshaws into CNG only with four Page 7 | August 2006 S h o r t N e w s

stroke engine. They can maintain the rickshaw even at It may be mentioned here that majority of two-stroke petrol consumption but with four stroke engine,” Mr rickshaw owners have converted their rickshaws on Athar said. He added that the registration of two-stroke liquefied petroleum gas (LPG) following massive jump rickshaws had already been banned from July 1, 2006. in petrol prices from Rs33.81 in June 2001 to Rs57.87 per litre. despite the fact that the government had imposed On green taxi, he said the response from people had a ban on using LPG in the automobiles. been cool so far as the new product would take time in building a confidence among the prospective buyers. In absence of any check in the LPG price by the regulatory On the Rozgar Scheme launched by the federal authority, some dealers and even the marketing government last month for transport, communication companies enjoy a complete monopoly in manoeuvring and utility stores, he said that so far there had been no the prices irrespective of demand and supply system. As interaction with the city government. a result, the rickshaw owners charge higher fares on the pretext that they are getting LPG at higher rates.

Auto sector posts Toyota Altis, Toyota Diesel, Honda Pak Suzuki holds 52 per cent market Civic, Daihatsu Cuore and Hyundai share followed by 29 per cent by robust sales in FY06 Santro in terms of very thin advance Indus Motor Company, 18 per cent booking orders in the last six months. by Honda and five per cent by By Aamir Shafaat Khan Interestingly, the demand for both Dewan Farooqui Motors. imported used cars and locally KARACHI, July 12: Except for 42 per produced cars have remained very Sales of motorcycles by PAMA cent decline in sales of buses, the hot during the last fiscal. It means that members have surged to 516,640 entire auto sector gave a robust there is a big vacuum in demand and units from 417,066 units and if non- performance marked by increase in supply estimated at 30,000-40,000 PAMA members’ sales are included car sales by 22.2 per cent followed units. However, the rising used car then the total figures crossed over by rise in motorcycle sales 24 per imports have led to bottoming out 700,000 units in 2005-06. cent, trucks 27.7 per cent, light of high premiums being charged on commercial vehicles (LCVs) 27.4 per locally made cars by the authorised The entry of Chinese bikes in the cent and farm tractors by 88 per cent dealers. Besides, delivery period market has proved a sheer benefit in 2005-06 as compared to 2004-05. has shrunk due to import of used for the low income people who cars coupled with rising production appear crazier for the Chinese According to figures compiled by capacities by the car makers, but in bikes because of price difference of Pakistan Automotive Manufacturers high demand vehicles the delivery Rs19,000--20,000 from Honda CDI Association (PAMA), a total of period still ranges between two to 70cc bike. However, Honda still holds 155,514 cars were sold in 2005-06 as four months. 50 per cent market share with sales compared to 127,309 units in 2004- of 360,000 units in 2005-06 out of 05, thanks to sustainable ‘artificial’ Abdul Azeem of Invest Cap says total sales of 700,000 units. Now over demand, triggered by the auto that interest rates, although slightly 40 Chinese bike-makers compete financing introduced by banks and higher than before, are still low with Honda in 70cc segment. leasing companies, despite rise in enough to encourage car financing. car financing rates. Introduction of new models and Motorcycle is still considered as overall economic growth have also the cheapest mode of transport, The import of used cars stood at boosted the auto demand during especially in rural areas for its price tag 45,479 units in July-June 2005- 2005-06. as well as for low petrol consumption. 06 as compared to 11,877 units in Increased economic activity, 2004-05 but it has failed to give He says that the outlook for auto resulting in cargo movement of a real jerk to the high demand of sales remains robust for 2006-07. both import and export items in locally assembled cars like Suzuki Even though the leasing rates have the country, has pushed up sales of Alto, Suzuki Mehran, Suzuki Cultus, started to edge up due to rising trucks (mainly Hino, Nissan, Isuzu Toyota petrol version and Honda interest rates the demand and supply and Master) to 4,273 units in 2005- City. However, import of used cars, gap still remains large enough for 06 from 3,345 units. However, sales of jeeps and sports utility vehicles auto assemblers to post impressive Dong Feng remained depressed as it (SUVs) had given a tough time to sales performance in the new fiscal. could only sell 16 units as compared S h o r t N e w s August 2006 | Page 8

to 27 units in the last fiscal. Similarly, he said, it was a little bit early to give Similarly, dump trucks and trailers for sales of LCVs surged to 31,922 units the exact month for the start of the prime movers have also been placed from 25,056 units. project. in the same duty slab while customs duty on the import of prime movers Increase in import of used buses The government last month has been reduced to 15 per cent and in the last fiscal year coupled with announced the plan of Daimler- it has been exempted on their CKD investors’ least interest in buying Chrysler and Coastal Group to invest kits to the extent of non-indigenised locally assembled buses for urban $5.85 billion in Pakistan by starting parts. transport scheme, made a dent in production of Mercedes-Benz trucks, the sales of locally assembled buses both commercial and military, buses Farhan sees the foreign project as the (Hino, Nissan, Dong Feng, Master and and Mercedes cars of various types huge investment plan by Daimler- Isuzu), falling to 927 units from 1,605 to create a vendor industry. Chrysler, which he says would units in the last fiscal. more work as assembling shop for As per the announced plan, Coastal its export-focussed production. Farm tractors’ sales (Fiat New Holland Group would make all the financial “Daimler-Chrysler is likely to attract and Massey Ferguson Millat) rose to investment in the project, while military-based production coupled 48,802 units as compared to 43,578 Daimler-Chrysler would transfer with good potential market offered units. technology. A 1,200-acre land near by Pakistan where local capacity is Sheikhupura has been offered by as low as 3,000 a year,” he said. Daimler-Chrysler the government for the production plant, which would create 5,000 jobs The German auto giant Daimler-Benz project by year-end directly and indirectly. AG in 1998 announced the largest industrial merger in the history By Imran Ayub Industry players and analysts see the with the Chrysler Corporation of the foreign investment in the particular United States. The new company, KARACHI: The world auto giant area as a fresh windfall for the called Daimler-Chrysler, is the Daimler-Chrysler is likely to kick growing local auto industry, which world’s fifth largest carmaker with off $5.85 billion project by the end may inspire others to mark Pakistan combined revenues of around $130 of 2006 for starting production to expand their business. billion and a combined operating of Mercedes-Benz trucks, both profit of around $7 billion with a commercial and military, buses and “Daimler-Chrysler seems eyeing combined workforce of more than Mercedes cars to create a vendor Central Asian and Afghan market 420,000 employees. industry in Pakistan. to export its products after manufacturing in Pakistan,” said http://www.thenews.com.pk/daily_detail. According to a senior official, two Farhan Aziz Khan, an analyst at asp?id=15143 groups - Daimler-Chrysler and Noman Abid and Company Limited, (URL link repaired by admin/mods) Coastal Group - had been working a local brokerage house. forumreply_az_TopicID!23719~ForumID!14 closely with the institutions ~pw.html concerned with an aim to start the He said after the revised tariff project within next few months. structure announced by the Engineering Development Board, Revo maker to “We can’t speak anything on behalf Pakistan offered the most lucrative expand production of investors,” said Muhammad business for the auto manufacturing Jehangir Bashar, Secretary, Board companies across the world. By our correspondent of Investment (BoI). “But we all are sure that it’s a very serious plan of The EDB announcement last week KARACHI: The maker of Pakistan’s investors and is likely to be initiated rationalised the duty structure on off first car - Revo - believes his by the end of this year (2006).” high-way dumpers and other trucks indigenous development will start of five tonnes and above capacity. to attract people once enough of He said that both the groups were these vehicles are on road to catch continuously working on the The fresh structure reduces the duty their attention. proposed investment plan with the rate of trucks of five tonnes and local institutions including the BoI above capacity to 40 per cent and Deriving its name from the word and authorities concerned. However, that on their CKD kits to 10 per cent. - revolution - the car introduced Page 9 | August 2006 S h o r t N e w s

seven months ago is made up Currently rolling out seven to eight Pakistan among the 16 countries of 68 per cent components cars a day, he is planning to increase designing and producing cars, has manufactured locally excluding the number to 20 by January 2007. decided to set up an assembling the most important part - engine. Besides the 800-1,000cc cars, the plant in Bangladesh. But, Feroz Khan, CEO of Adam company is also manufacturing Motor Company Ltd, is closely heavy-duty jeeps and trucks. About the very low resale value of his observing international trends vis- cars, he said people still had doubts a-vis development of car engines. “We are also planning to introduce in their minds about the reliability Moreover, he intends to improve a family van in future,” Feroz said of these vehicles but hoped the the quality of existing production and underlined the challenge in perception will change. before moving ahead. “Our cars will maintaining a balance between start to grab market once there are reliability of a vehicle and its cost. http://www.thenews.com.pk/daily_detail. 4,000-5,000 vehicles on roads,” he asp?id=15138 forumreply_az_TopicID!23718~ForumID!14 said in an interaction with newsmen The small number of 495 vehicles ~pw.html at AMC plant near Port Qasim on delivered up until now is not holding Tuesday. back Feroz, who, after enlisting

AMC sells The CEO said that in comparison Abdul Qayum Khan said it was a to similar development initiatives great achievement for the domestic 495 cars in the auto industry abroad, the auto industry where the AMC plant company achieved the target of cost was rolling out 100 per cent locally effectiveness with no requirement produced cars at a competitive KARACHI, July 11: Adam Motor for royalty or licensing payments to price. Company (AMC) has sold 495 cars the external principals, says a press in less than one year of its operation release. http://www.dawn.com/2006/07/12/ebr17. and is currently manufacturing htm seven to eight cars per day. This was The first car was launched in April stated by chief executive officer of 2005 and the plant commenced (URL link reparied by admin/mods) AMC, Feroz Khan at a meeting with deliveries from September 2005. forumreply_az_TopicID!23716~Foru chairman Pakistan Steel Mills Lt Gen He said that the company planned mID!14~pw.html (retd) Abdul Qayyum Khan during to set up a car production plant in his visit to the plant on Tuesday. Bangladesh.

Asia’s longest practically now, he said adding the completed in three years. The tunnel project will be completed at the cost will be 8.8 kilometer long. tunnel to be built in of Rs 8 billion within two years. I had Pakistan. promised to you in Shandur to write President Musharraf had issued off agriculture loans and I waived directives to start work on the tunnel loans amounting to Rs 160 million. in the face of geo-strategic location Chitral: of the area. President inaugurated President formally inaugurated this tunnel on Saturday in Ziarat. One President Musharaf performed the Lowari tunnel project after the electric train will be run through this groundbreaking of the Lowari rail public meeting. The contract tunnel. tunnel project at Ziarat, some 70km for construction of this project from here. has been awarded to a Korean By courtesy of : dailytribune company. Lawari tunnel which will “I had promised you at Shandur in be constructed at the cost of Rs 8 forumreply_az_TopicID!23579~ForumID!14 2002 for commencement of Lowari billion will be the largest tunnel of ~pw.html tunnel project. I am inaugurating it Asia. The construction work will be MK’s 350Z Interview August 2006 | Page 10 Nissan 350Z Page 11 | August 2006 MK’s 350Z Interview

Questionnaire FOR INTERVIEW

Name Any internal Answer : Mohammad modifications? Khan (Mk) Answer: All done up Age by Nismo Answer : 27 Any exterior Gender modifications? Answer : Male Answer : Nismo Car Make and Suspension, Over Model Fenders, Nismo Exhaust, Light 18” Answer : Nissan 350Z Alloys, Etc. (Fairlady) Nismo Any problems while Edition Year of importing the car? Manufacture Answer : Not Really Answer : 2003 Any future upgrade Stock Horse Power / modifications plan of the Car for this car? Answer : 325 Answer: Thinking of Little background / Supercharging it history of the car Has this ride been Answer : Its a Nismo featured before Tuned 350Z, its not anywhere? Stock.... Answer : No How many are in Do you drive for Pakistan? pleasure or just for Answer: only one ( the sake? Nismo Tuned ) Answer: Its my passion MK’s 350Z Interview August 2006 | Page 12

How often you ride this car in Answer: Miami Vice, Baywatch, a week? Etc Answer: depends on my mood Do you prefer Performance actually or Luxury? Are you into dragging? Answer: both actually Answer: i dont drag that often Do you prefer Saloons or What do you think about the 4x4’s? speedy youngsters driving Answer: both for different on track and doing illegal purposes racing? Do you prefer Compact or Answer: Keep it up! Long Cars? Your interest in cars since Answer: Both when and how? Do you prefer Automatic or Answer: Childhood hobby Manual Transmission? What previous cars have you & Answer: Depends on what sort owned just a brief? of a car i want and why Answer: Merc SL 600, Lexus What are your comments LS400, Merc S500, Etc about Honda and Toyota Your dream car you would war? like to own? Answer: Never Thought of it Answer: Rolls RoyceQ Phantom How do you spend your (Convertible ) weekend usually? Best think about the car you Answer: Thats a Secret like? Answer: Its Royalness A Future about Cars in Pakistan your comments. Answer: I think theres a bright future of the automobile industry of pakistan What is your favorite TV Program? Toyota Vitz - Review August 2006 | Page 15 TOYOTA VITZ Review

PROS equipments, is far better car Inside of the car: than any local assembled • More options – as standard car available in the price The first thing people notice when than any 1000cc locally range. they get into the Vitz is that it has assembled car available in ample room inside. The effect is the market. • A beautiful car, with strengthened by the fact that car • Easy to use in heavy traffic futuristic looks, specially does not look big from outside; of Cities like Karachi/ 2004 and later models. this is due to its oval shape, which Lahore, due to easy • Automatic model are leads the people to expect a small maneuverability. cheaper than manual. interior. Driver and front passenger • Fuel economy, style, and headroom and legroom are ample room for driver/ CONS comparable to any full sized family passengers. sedan. • High on safety due to two • After all, a second hand car. The driver and front passenger air bags for both driver and • Parts are expensive and their sit quite high due to short overall front passenger. availability is a problem. length, in order to give more • Different models, i.e. fully • Inadequate trunk space, legroom. This makes getting in loaded, loaded and standard people will tell you it’s and out of the car easier and more to choose from. “cute”. comfortable than many small cars. • Verity of colours. • Poor resale value and much • The price at which, Vitz is higher depreciation in cost Due to the high seating position, available with standard than any other car. forward and side visibility is Page 16 | August 2006 Toyota Vitz - Review excellent. While driving the car, you of cargo. In normal circumstance have the feeling of sitting high and a few small bags of groceries are MECHANICAL having a commanding forward, really all you can fit back there. However, due to rounded hood, it Body Type: Hatch is quite difficult for a person having FEATURES Transmission: Auto / manual / medium or short height to ascertain Steering Shift Fuel: Petrol the front end of the car and it at Unlike our local cars there are no Displacement cc : 997 times makes difficult to park the options you can go for as being a Frame : SCP10 car in limited or tight parking space. secondhand car you have to accept Rear visibility suffers from the wide what is available in the market, rear beams i.e. C-pillar on either side however, many option loaded cars COMPETITORS of the car and requires a second or affect the price. third look when changing lanes. Well it is a second hand car and Business Package: 1 air bag, black I can’t say enough on it, but it a The unusual dashboard furthers bumpers, on power windows and direct competitor of Suzuki- Cultus the feeling of a large interior, but analog meter, AC and Hyundi-Sentro and that is, it takes some time to adjust, as we are is giving the locally assembled not used to such layouts; excepts Fully Loaded: 2 Air bags, matching brand new cars a run for its money those, who had driven Morris Minor bumpers, power windows, and and one can clearly see that the or Mini Austin as youngsters. The digital/analog meter Auto shift/ local manufacturers are worried. In Vitz instrument panel is centered manual/steering shift, AC second hand imported car market in the car, leaving nothing on the the direct competitor are Nissan dashboard behind the steering Upgrade: Retract Mirrors, 4 head March, Toyota Duet, Toyota Passo, wheel. When I first sat in the car, I rests, under tray, climate control, wondered if this were a problem for cut seats, rear seats adjustable, light ON THE ROAD me. pole, AC It’s a good drive, rather an excellent However, I have completely The Vitz is also available in 2 ride. It’s smooth, easy to handle. Top forgotten about the unusual doors and 4 doors with the above speed with automatic transmission, dash configuration, and felt quite features. attend by our road tester, is 95kms comfortable, after driving it several per hour. The breaks again are good times. I’m not sure it is any better These are the most common models but what else can we expect the car than the tradition driver-centered available in the market, though is Japanese after all. dash console, as it depends upon there can be some with a mix, all personal taste, but it is certainly not depending on the choice made by The Air-Conditioner is perfect for a problem. the first owner in Japan. Karachi and much better than most cars I have driven or kept. The Rear passenger seat is also SAFETY fuels averages again is excellent 14 surprisingly roomy; the rear seats km/ltr, and remember, this is on an fold down in a 60/40 configuration ABS breaks and Airbags in every automatic. to accommodate large cargo. car means that the driver and The trunk space is quite meager, passengers are in safe hands. Seat however, folding the entire rear seat belts needless to say are there in on the expense of seating capacity every car. can accommodate the large pieces Page 17 | August 2006 Ad a m R evo ADAMADAM REVOREVO st 1FIRST CAR DESIGNED FOR THE PAKISTANI FAMILY

K arachi-19th April 2005 Pakistan joined the group of 16 countries to have made their own locally designed car, Yes fellaz you know what I am talking about, The ADAM REVO assembled and designed by the Karachi based Adam

Adnan Farooqui Adnan Motors. The idea of the car was conceived by Mr. Feroz Khan, CEO of Adam Motor

Written by by Written Company Ltd. He wanted to Ad a m R evo August 2006 | Page 18

make a car designed for the Pakistani family that was said. Governor of Sindh ishrat-ul-Ebad also test drove affordable for all. So therefore the REVO was launched the newly launched car with the Chief Minister Arbab in Karachi on 19th April 2005, many people attended Ghulam Rahim sitting next to him. the launching ceremony which was presided by Prime Minister Of Pakistan Mr. Shaukat Aziz,. Prime Minister That REVO definitely has lots of class, from front to back in his inauguration said “ This is a red-letter day in the you can tell that this car was designed to make heads history of our manufacturing sector… With this Pakistan turn. It’s an affordably-priced, roomy, and well equipped has joined the club of 16 countries having the capability 5-Door hatchback, perfect for cruising down the city of designing an original car.” Mr. Aziz added. streets. Entry and exit in the front and rear cabins is easy because of plenty of headroom, legroom and luggage The company will make 5,000 cars a year. The engines space even with the CNG fitted. The overall cab-forward are being built by China’s Wuling Engineering Company, design, first in Pakistan, adds interior room by increasing which also supplies the engines to GM of USA for their the front headroom, and lowering the front bonnet American Brand cars being manufactured and sold in height. China. “We are getting the technology from China and we will soon start building the engines too.” Mr. Feroz Khan Revo was designed by Pakistani Engineers, many of them added. “ It will be fully indigenous in a couple of years.” were trained in Europe. The car conforms to EURO-IV - He said. When asked by Mr. Aziz that how he felt driving European safety standards - and has steel beams built the new vehicle he said “It was a very good experience in all four doors and front fenders to make it withstand and was easy to drive.” He said that people in Pakistan most crash impacts at low to medium speeds. It is the needed reasonably priced and fuel efficient transport. only car that conforms to European safety standards, The REVO can also be fitted with CNG equipment as an being sold in Pakistan. The company also has plans to alternative fuel option. “ The newly launched vehicle export the car in 1.5 years, to various destinations in has all the plus points that the people look for.” Mr. Aziz Asia, Africa, Middle East and Europe. Page 19 | August 2006 Ad a m R evo

The bucket style seats are designed to give you With front disc and rear drum brakes the driver has maximum lumbar support. There are several different excellent control over the braking when required. The colours available as per your choice. You can choose REVO handles brilliantly even on bumpy and un-even from robust Grey coloured interior or the classy Beige roads. The REVO can easily seat 5 persons in utmost interior in REVO 105i series. comfort. The car comes equipped with sun visor, room lamp, glove compartment, coin holder, ash tray and The REVO is available in two engine capacities. The cigarette lighter. Front seat belts and side impact beams. 797cc REVO 80 series with maximum torque of 52/3000 Solid white and Red colors are available in REVO 80 and (n.m/rpm) and the 1051cc REVO 105i series comes with the 105i series offers Silver metallic and Gold metallic an EFI to give better acceleration and improved fuel Copper burst and Emery blue body colours. REVO 80 consumption providing maximum torque of 83/3000 comes with black bumpers while the REVO 105i comes (n.m/rpm). Both engines have in line four-cylinder with with body matching bumpers. Matching bumpers can 4-stroke cycle water cooled, OHC with fuel capacity of also available in REVO 80 if you pay Rs. 5,000 extra. The 30L and option of CNG. Sitting in the REVO the driver REVO has all the things a basic car needs to fulfill the has a clear view of the road. He can also keep an eye on needs of the Pakistani family. We think that the REVO is the European styled speedometer to see how fast the truly a “ Sub-compact car that’s BIG on value.” car is going.

Following are the prices and dimensions of the Adam REVO

PRICE REVO 80 Rs. REVO 80 STD (Standard) 289,000/- REVO 80 + (CNG) 299,000/- REVO 80 S + (AC) 315,000/-

REVO 105i (EFI) Rs. REVO 105i (Standard) 369,000/- REVO 105i + (CNG) 404,000/- REVO 105i s + (AC) 409,000/- REVO 105is (AC + CNG) 439,000/-

DIMENSIONS Overall Length 3576 mm Tread Front 1290 mm Overall Height 1470 mm Wheel Base 2357 mm Overall Width 1510 mm Tread Rear 1278 mm Page 21 | August 2006 Rolls Royce

When it comes to cars, perhaps In fact, the first Royce (those in features in a Nelly video, and when no other marque is associated as the know never call them ‘Rollers’, Shaquille O’Neal considers it an strongly with luxury as Rolls Royce. a term considered vulgar and appropriate wedding gift for one of Formed after a chance meeting inappropriate) ever made is still in his friends. between a meticulous engineer and perfect working order. a salesman with a flair for marketing, It would not be unfair to say that the company produced its first cars Although there were many fears Rolls Royce is one of the most in 1904, and soon established itself that the Teutonic influence that iconic car makers in history. At as the premier vehicle for royalty would inevitably be brought to bear a time when cars have tended and those unwilling to compromise on the company would make it lose towards homogeneity in styling on luxury and all those qualities that endear Rolls and automation in assembly, quality. Royce to their fans, BMW’s versions Royces still continue to be hand- of the legendary marque have not assembled at a plant in the UK, After the Second been met with widespread acclaim although not the historic Crewe World War, from both the motoring press and facility but a brand new BMW-built the company owners of Royces, but have also facility in Goodwood. The kind of became even successfully increased the owner workmanship that continues to more renowned base of the marque into young go into the manufacture of each as the name for luxury automobiles. millionaire celebrities, for whom Royce, even in these days of robot Although other British luxury car the image of the new Phantom assembly and production, can be makers faced setbacks to their was galaxies away from the reliable gauged from the fact that it takes reputations for reliability and build Establishment transportation that 800 man-hours to make the body quality, the solidity of a Rolls Royce its 1930s namesake represented. of each new Phantom, and each has never been called into question. You know a vehicle is cool when it engine is entirely hand built. Rolls Royce August 2006 | Page 22

Company History:

Started building cars in 1904

Produced not only vehicles but also rifles and aircraft engines during World War II

The motor arm was demerged from the main company in 1973 due to losses suffered by the aerospace division

Sold to Volkswagen in 1998, but the trade- marks to the Rolls Royce name were sold by the parent company separately to BMW

BMW bought the license to make Rolls Royce cars from VW in 2002

BMW paid VW £40 million for the in the newer model Royces is an Geneva motor show, the company use of the two most arresting event in itself. Interestingly enough, celebrated their centenary in style, features on the Rolls Royce. The first this feature was only included in the by unveiling a new pair of concept of these is the Radiator Grill, which vehicles to get around a European cars to the public, codenamed the is a trademark of the company. This ruling on road safety. Each statue EX 100 and 101. Expected to be masterpiece of form and function is individually moulded, the mould powered by a 16 cylinder engine is entirely hand made by the being destroyed in the process. As a and 6 speed automatic transmission, company’s staff, and each one takes result, no two are identical. the concept is soon to be the latest nearly two days of work to craft. in the company’s illustrious line- Rolls Royce is proud of the fact that The same has also famously up of vehicles. Sharing its styling each grill is made by eye, and no been said of the cars themselves. cues from the Phantom and with measuring instruments are used in Endlessly customisable, each the performance to take on the their construction. Royce is said to be an extension of best Italian names, the EX is set to the owner’s personality. From the rekindle memories of the iconic The greatest icon of the brand, psychedelic paintwork on John Grand Tourers of the company, however, has to be that little statue Lennon’s Royce to the two faces take on the biggest players in the that adorns the radiator grille. of a 1920’s Silver Ghost pictured already crowded Supercar market Called the ‘Spirit of Ecstasy’, the here, every Rolls Royce allows their and continue to overhaul the image statue of a young woman with owner, in hundreds of little ways, to of the company as the preferred her evening gown billowing out impart their personal fingerprint on plaything for the young and the behind her, the silver-plated statue their car. affluent. Coming soon to the garage is the crowning glory of every of a Hip-Hop superstar near you. Royce, and the emergence of the What, then, does the future hold statue from underneath the model for the marque? In 2004, at the Sport Utility Vehicles - SUVs August 2006 | Page 26

The American Austin Car Company, which was originally founded by Austin of England in the United Sport States in 1930, almost got bankrupt in 1934, and was then re-launched by its Chairman, Roy Evans as the Utility American Bantam Car Company. It was in 1938 that Bantam discovered Vehicles came from. But the most authentic the potential of a light vehicle for source, which most people believe military use and ever since then ( S U V s ) is that it evolved from the Ford ‘GP’ continued to press the case for designation, i.e. ‘General Purpose’ such a vehicle in higher military or “G” for Government and “P” for echelons. Bantam also lent the the class of vehicle (80” wheelbase National Guards three of its Austin- Introduction 4x4 ¼ ton truck). The acronym ‘GP’ based Roadsters to evaluate. so frequently used by the then The growing popularity of SUVs workers thus gradually came to be The US Army, which was already (Sport Utility Vehicles) nowadays is pronounced as “ Jeep”. perturbed by the mobility and simply because of an unprecedented ease with which the German Army combination of size, comfort, and Although many years have passed, had taken France in World War-1 versatility it offers to its consumer. many people still recognize the (1914-1918), and the intelligence One in every four reports that the new vehicles sold Germans were about in America today to convert Volkswagen is an SUV. Besides for military use, at last being the most showed interest in popular vehicles Bantam’s proposal. on the road, SUVs They were basically are also very interested in such a profitable. Some lightweight, fast and m a n u f a c t u r e r s nimble reconnaissance in America make vehicle, which could up to $17,000 in replace motorcycle and profits on every Ford Model-T, and which SUV that rolls could also off-road on all off the assembly line. The Sport old WW2 Jeep belonging to Willys kinds of jeep trails i.e. hilly, bumpy Utility Vehicles are the greatest Overland; not knowing little that the or desert terrain. The proposed success stories these days and are reality is quite different. The WW2 vehicle was meant to perform being credited with saving of auto Jeep was in fact the product of the multi-functions i.e. mount heavy industry around the world. All the American Bantam Car Company, guns or mortars; install signal and latest SUVs, which we see currently and a creation of a genius engineer radar sets; carry supplies and ‘recee’ roving about so majestically on Karl K. Probst. The story goes like personnel. So a series of meeting roads, were originally descended this: between Charles Payne of Bantam from the oldest version of military and the Army Chief on Infantry of vehicles, the Jeep and Land Rover. the Quartermaster Corps was held In order to trace the origin of SUVs, in February 1940. therefore, we must first look into the history of the Jeep Company itself. In order to give fair opportunity to other manufactures to tender as History of SUVs well, an invitation to submit bids was sent to 135 U.S. automobile There are many stories about the manufacturers to produce 70 origin of the name ‘Jeep’, and no vehicles. The instructions were to one really knows for sure where it deliver a prototype within 49 days Page 27 | August 2006 Sport Utility Vehicles - SUVs

SUVs as Civilian Jeeps & Typical Passenger Cars

Owing to their off-roading capability SUVs remained popular with rural buyers for a pretty long time. Some of popular jeeps then plying in rural areas were:

1. The Jeep Wagoneer 2. The Ford Bronco 3. Chevrolet Blazer 4. The GMC Jimmy 5. International Scout & International Travelall and the rest within 75 days. All companies including (five-door) the traditional truck manufacturers like Dodge or GMC backed out and showed no interest most probably because of rather unrealistic weight limit. The only Some of the past models which were companies, which responded and submitted their developed later included: respective prototypes for evaluation, were Bantam, Willy-Overland and Ford. The tenders were examined 6. Acura SLX on July 22, 1940. Although Bantam’s prototype, which 7. Dodge Ramcharger was built by freelance engineer and project head Karl 8. Infiniti Q*4 Probst’s, was a little over the weight limit, came closest 9. Lexus LX to matching the specifications in most respects. Having 10. Lincoln Aviator tested Bantam’s model to destruction and being satisfied 11. Bravada by its performance, the US Army ordered 70 more to 12. Isuzu Trooper be built. Willy’s-Overland and Ford soon followed with 13. Mazda Navajo their own prototypes as Willys Quad and the Ford Pigmy. The trials continued till winter 1940 and by then The Europeans will be setting their sights on the the Military had identified strength and weakness in Middle East to aggressively market the SUVs they case of each vehicle. The Bantam’s GPV was considered have developed for world markers. Land Rover’s Range underpowered and too high off the ground. The Willys Rover is still the market leader among the European Quad, despite having a more powerful engine was manufacturers, but the latest BMW X5, Porsche Cayenne found to be too heavy. The Ford Pigmy had insufficient V6, VW Touarag, Volvo XC90--and a new Audi SUV model, power in its tractor engine although it had the best the Pikes Peak, which is due for imminent launch- are steering. There was also concern about the production posing serious challenge to the former models already capacity of these companies falling short of the bulk available in the markets there. All the below models order of 1500 vehicles each. It was in July 1941 when have been flooding the markets of Dubai recently with military gave its final decision in favor of Willys. Willys zeal and fervor. eventually won the contract because of their Quad’s 60 hp ‘Go-Devil’ engine, but Ford was also given a contract 1. 2006 HUMMER H3 SUV in order to help keep up with military’s emergent needs 2. 2006 Honda CR-V during the war which was imminent and knocking at 3. 2006 BMW X5 the door. The most popular jeeps in those days were 4. 2006 Mercedes-Benz the Willys MA and the MB, while Ford renamed their GP M-Class jeeps as the GPW (the letter ‘W’was added to refer to 5. 2006 Toyota 4Runner Willys motor). Meanwhile, about 1000 Bantam 40 BRCs 6. 2006 Jeep Grand Cherokee were built for the Russian Army. Many people believe 7. 2006 Toyota Highlander and very rightly so, that it was Willys-Overland and Ford Hybrid Motor Company’s modified version of Bantam 40BRC, 8. 2006 Hyundai Tucson which had brought victory to the Allies in World War 9. 2006 Kia Sportage 11(1939-1945). Sport Utility Vehicles - SUVs August 2006 | Page 26

Most of the driving tips are from other speeding car at early common sense. Sometimes hour at the intersection. we forget basic check up with our vehicle creating bigger Keep your eyes problems while on road. During moving to notice my past almost 39 years of driving what is happening on experience, I learnt lot of tips I am CAR the sides of the road going to start sharing with you in front of you in case this section. someone decides to walk or drive into 1 Older cars need more your path. regular checkups. Basic check up start from your TIPS Always check centre home. If you don’t do them and side rear view periodically you end up at mirrors from time weather condition. eg: storm, a mechanic mostly as your car to time, especially to avoid sudden rain, fog, snow, etc. grows with you. honks from emergency vehicle behind While the driver in front is Check every morning tire 7 2 always has right to way, you pressure, you can simply walk Keep your stereo at level in cannot hit a car in front from 13 around your car if its standing traffic where you are in position rear and start blaming the on even surface gives you an to hear horns. driver in front, if he has already idea how much your car tire given an indicator and for is inflated on ground. Normal Using cell phones while driving driver in front its better to 14 passenger vehicles in Pakistan can cause accidents attend brake slow if your driving in require 26 to 28 psi depending to phone after you park away front of traffic, to give cushion on tire size. from traffic while the person to cars behind you to brake at calling you can wait, always red light signal. 3 While driving at night you make a ph call when you’re not should be aware of your car driving. Use handbrake when you stop lights. Blown up bulbs or short 8 at red light to avoid your car circuit give uneven indicator Drive a moderate speed with rolling back in case you don’t time interval. Ask somebody traffic flow, to avoid sudden realize road has slope in it. to check your brake lights brakes, driving too slowly is periodically or use reflection not recommended either. When light turns green at on wall to check if rear lights 9 Someone behind you could be signal, use common sense to work well. in emergency to reach hospital keep watch on left, then right, etc. straight ahead, then left again Time senses, while driving before proceeding through 4 always plan your journey time, When entering an intersection the light. Never just follow the 15 to avoid race with time to reach always give way to driver on car in front. A typical mistake. your destination. For example, right. always keep time to change a Never run a red light straight flat tire on way while reaching 10 Always stop before entering a even at odd hours of morning, 16 airport to catch flight. main road to look to your right if you fear to stop at 4am in and left before proceeding. morning alone at red light Always wear your seatbelts. If which has absolutely no traffic, 5 your car does not have them A good habit to notice your by law these signal lights turn 17 you can buy those new or car underneath when it is on into amber after midnight second hand from car market. service station lift. Regular hours unless programmed check up will help you notice by the traffic police, always Always a better idea to use any unknown in time eg: cracks slow down ready to stop 6 low beam headlight in bad in rubber, oil leaks etc. immediately to avoid any P r i ce L i s t August 2006 | Page 30

DAIHATSU PRICE SSANGYONG PRICE

CUORE CL Rs. 359,000 REXTON RX-270 DIESEL M/T Rs. 2,730,000 CUORE CX Rs. 424,000 REXTON RX-270 DIESEL A/T Rs. 3,065,000 CUORE CX ECO (CNG ) Rs. 464,000 REXTON RX-270 DIESEL (Top of the Line) Rs. 3,445,000 PRICE CUORE CX A/T Rs. 459,000 REXTON RX-320 PETROL (Top of the Line) Rs. 3,225,000 CHAIRMAN CM 400S GASOLINE A/T Rs. 3,875,000 HONDA PRICE CHAIRMAN CM 500S GASOLINE A/T Rs. 4,375,000 CHAIRMAN CM 600S GASOLINE A/T Rs. 5,375,000 LIST CITY I-DSI M/T Rs. 886,000 STAVIC 2WD STANDARD M/T Rs. 1,825,000 CITY I-DSI CVT Rs. 936,000 STAVIC 2WD FULL OPTION M/T Rs. 2,295,000 ADAM MOTORS PRICE VTEC STEERMATIC Rs. 1,036,000 STAVIC 4WD FULL OPTION M/T Rs. 2,440,000 CIVIC EXI M/T Rs. 1,003,000 REVO 800 CC PETROL Rs. 279,000 STAVIC 4WD FULL OPTION A/T Rs. 2,670,000 CIVIC EXI P/T Rs. 1,043,000 REVO 800 CC PETROL PLUS (CNG) Rs. 309,000 CIVIC VTI M/T Rs. 1,148,000 REVO 800 CC PETROL A/C Rs. 325,000 NISSAN PRICE CIVIC VTI - UG - M/T (Leather Seats) Rs. 1,188,000 REVO 1050 CC PETROL Rs. 379,000 CIVIC VTI - SR - M/T Rs. 1,198,000 SUNNY EX M/T 1300 CC Rs. 1,125,000 REVO 1050 CC PETROL PLUS (CNG) Rs. 414,000 CIVIC VTI -SR -UG- M/T (Leather Seats) Rs. 1,238,000 SUNNY EX M/T 1300 CC (CNG) Rs. 1,149,000 REVO 1050 CC PETROL A/C Rs. 419,000 CIVIC VTI P/T Rs. 1,238,000 SUNNY EX A/T 1300 CC Rs. 1,185,000 REVO 1050 CC PETROL PLUS A/C (CNG) Rs. 449,000 CIVIC VTI - UG - P/T (Leather Seats) Rs. 1,278,000 SUNNY EX M/T 1600 CC Rs. 1,289,000 ZABARDAST ECONO 2 TON 2600 CC Rs. 495,000 CIVIC VTI -SR- P/T (Leather Seats Rs. 1,288,000 SUNNY EX M/T 1600 CC (CNG) Rs. 1,315,000 ZABARDAST SUPER 3 TON 3200 CC Rs. 539,000 CIVIC -SR-UG- P/T (Leather Seats) Rs. 1,328,000 SUNNY EX A/T 1600 CC Rs. 1,360,000 ZABARDAST JEEP 4X4 2800 CC A/C Rs. 940,000 ACCORD 2.4 I-VTEC A/T Rs. 2,410,000 SUNNY EX A/T 1600 CC (CNG) Rs. 1,390,000 SUNNY S.SALOON A/T 1600 CC Rs. 1,480,000 SUZUKI PRICE HYUNDAI PRICE CEFIRO V-6 A/T 2300 CC Rs. 2,795,000 MEHRAN LE Rs. 331,000 XTRAIL LE.6F DIESEL M/T 2200 CC Rs. 2,695,000 Santro “EXEC” Rs. 639,000 MEHRAN LE (CNG) Rs. 361,000 XTRAIL SLX DIESEL M/T 2200 CC Rs. 3,170,000 Santro EXEC GV CNG Rs. 689,000 MEHRAN VX Rs. 315,000 XTRAIL LE.5F PETROL M/T 2500 CC Rs. 2,480,000 Santro Club Rs. 559,000 MEHRAN VX (CNG) Rs. 345,000 XTRAIL LE PETROL A/T 2500 CC Rs. 2,512,000 Santro Club-GV CNG Rs. 609,000 MEHRAN VXR Rs. 360,000 XTRAIL SLX PETROL A/T 2500 CC Rs. 2,840,000 Santro Club-GV SE - FIFA Special Edition Rs. 629,000 MEHRAN VXR (CNG) Rs. 390,000 SGL GRADE PATROL M/T TD 42 DIESEL Rs. 5,015,000 Shehzore Pickup H-100 Rs. 649,000 ALTO VX Rs. 419,000 Shehzore Pickup H-100 (Deckles) Rs. 629,000 ALTO VXR Rs. 464,000 MASTER PRICE Terracan (M/T) 2.9L CRDI Rs. 2,749,000 ALTO VX (CNG) Rs. 454,000 Terracan (A/T) 2.9L CRDI Rs. 2,949,000 Master Highland 2600 CC Rs. 485,000 ALTO VXR (CNG) Rs. 499,000 Sonata (M/T) 2.4L DOHC Rs. 1,899,000 Master Forland 3300 CC Rs. 555,000 CULTUS VX Rs. 504,000 Sonata (A/T) 2.4L DOHC Rs. 1,999,000 Master Forland W/o Deck 3300 CC Rs. 540,000 CULTUS VXR Rs. 555,000 Coupe (M/T) 2.0L DOHC Rs. 2,399,000 Master Econo 3900 CC Rs. 699,000 CULTUS VXR (CNG) Rs. 590,000 Coupe (A/T) 2.0L DOHC Rs. 2,499,000 Master Econo W/o Deck 3900 CC Rs. 669,000 CULTUS CXL Rs. 604,000 Master Grande 4100 CC Rs. 775,000 BALENO JXR Rs. 749,000 KIA PRICE Master Grande W/o Deck 4100 CC Rs. 745,000 BALENO JXR (CNG) Rs. 789,000 Master Rocket 4700 CC Rs. 935,000 BALENO JXL Rs. 809,000 CLASSIC SX NGV (CNG) Rs. 529,000 BALENO JXL (CNG) Rs. 849,000 CLASSIC LX NGV (CNG) Rs. 575,000 CHANGAN PRICE BOLAN A/C Rs. 427,000 SPECTRA M/T Rs. 749,000 BOLAN STD Rs. 367,000 SPECTRA A/T Rs. 799,000 KALAM EFI 800 CC ( High Roof ) Rs. 399,000 BOLAN GL (CNG) Rs. 461,000 SPECTRA (CNG) Rs. 759,000 KALAM 800 CC ( Single Cabin ) Rs. 292,000 BOLAN STD (CNG) Rs. 404,000 SPORTAGE Rs. 1,549,000 GILGIT 800 CC ( Double Cabin ) Rs. 360,000 RAVI PICKUP STD Rs. 312,000 RAVI STD (CNG) Rs. 344,000 CHEVROLET PRICE ROMA PRICE POTOHAR STD Rs. 618,000 OPTRA 1600 CC (Semi Loaded) Rs. 1,175,000 ROMA FAMILY VAN STD. 1000 CC A/C Rs. 459,000 POTOHAR A/C Rs. 678,000 OPTRA L 1600 CC Rs. 1,269,000 ROMA FAMILY VAN 1000 CC Delux A/C Rs. 479,000 LIANA 1.6 M/T (Made in Japan) Rs. 1,215,000 JOY MANUAL Rs. 585,000 ROMA FAMILY VAN 1000 CC Luxury A/C Rs. 499,000 LIANA 1.6 A/T (Made in Japan) Rs. 1,315,000 EXCLUSIVE Rs. 515,000 ROMA MINI TRUCK 1000 CC Rs. 349,000 LIANA 1.3 RXI M/T Rs. 794,000 LS EXCLUSIVE Rs. 555,000 LIANA 1.3 RXI M/T (CNG) Rs. 849,000 SOGO PRICE LIANA LXI 1.3L M/T Rs. 859,000 FIAT UNO PRICE LIANA LXI 1.3L M/T SPORT Rs. 899,000 SOGO FAMILY VAN 1000 CC Rs. 470,000 LIANA 1.6L EMINENT Rs. 929,000 UNO PLUS Rs. 649,000 SOGO FAMILY VAN 800 CC (With Alloy rim) Rs. 415,000 VITARA M/T Rs. 2,350,000 UNO D/LTD Rs. 664,000 SOGO FAMILY VAN 800 CC (Without Alloy rim) Rs. 405,000 VITARA A/T Rs. 2,450,000 SOGO DOUBLE CABIN 800 CC (With Alloy rim) Rs. 380,000 APV M/T Rs. 1,029,000 MITSUBISHI PRICE SOGO DOUBLE CABIN 800 CC (Without Alloy rim) Rs. 370,000 JIMNY M/T Rs. 1,040,000 SOGO PICK - UP (Without Alloy rim) Rs. 295,000 LANCER GL 1300 CC Rs. 969,000 JIMNY A/T Rs. 1,120,000 LANCER GLX M/T 1300 CC Rs. 999,000 TMC PRICE LANCER GLX A/T 1300 CC Rs. 1,039,000 QQ PRICE LANCER GLX M/T 1600 CC Rs. 1,149,000 TMC ALIF CAR w/o CNG Rs. 172,500 CHERRY 0.8L BASIC Rs. 461,000 LANCER GLX M/T 1600 CC (With Sun Roof ) Rs. 1,199,000 TMC BAY DELIVERY VAN w/o CNG Rs. 189,750 CHERRY 0.8L COMFORTABLE Rs. 489,000 LANCER GLX A/T 1600 CC Rs. 1,269,000 TMC BAY PICK - UP w/o CNG Rs. 166,750 LANCER GLX A/T 1600 CC ( With Sun Roof ) Rs. 1,329,000 TOYOTA PRICE GALANT M/T 2.O CC Rs. 2,299,000 MOTOR BIKES PRICE GALANT A/T 2.O CC Rs. 2,349,000 CAMRY A/T 2400 CC PETROL Rs. 2,699,000 DAWOOD YAHAMA JUNOON Rs. 63,042 GALANT DIESEL M/T 2.O CC Rs. 2,499,000 CAMRY M/T 2400 CC PETROL Rs. 2,499,000 HONDA CD-70 Rs. 54,000 GALANT VR 2500 CC Rs. 2,699,000 LAND CRUISER PRADO A/T 3000 CC Rs. 4,950,000 HONDA CG 125 DELUX Rs. 76,900 GALANT VR 2500 CC Rs. 2,799,000 LAND CRUISER PRADO M/T 3000 CC Rs. 4,650,000 GALANT VR SPORT 2500 CC Rs. 2,899,000 COROLLA XLI Rs. 879,000 PAJERO GLS M/T D 2800 CC Rs. 3,949,000 COROLLA GLI Rs. 969,000 PAJERO GLS A/T D 2800 CC Rs. 4,399,000 ALTIS MANUAL 1.8 PETROL Rs. 1,219,000 PAJERO GLS A/T LTD 2800 CC Rs. 4,499,000 ALTIS AUTOMATIC 1.8 PETROL Rs. 1,309,000 PAJERO GLS A/T V6 P 3800 CC Rs. 5,349,000 COROLLA 2.OD Rs. 1,039,000 PAJERO GLS A/T V6 LTD P APP 3800 CC Rs. 5,399,000 SALOON 2.OD Rs. 1,279,000 MINI BUS L300 (L) Rs. 1,149,000 HILUX 4X2 S/C STD Rs. 859,000 MINI BUS L300 (DX) Rs. 1,499,000 HILUX S/C D/SPEC Rs. 799,000 HILUX PICK UP Rs. 834,000 Page 27 | August 2006 B i l l b o a r d s Billboards Attraction or Distraction A billboard or hoarding is a large outdoor signboard, The effect is real. However, it is situation-specific. Many usually wooden, found in places with high traffic such as billboards and signs may have no measurable impact cities, roads, motorways and highways. Billboards show on road safety, but there is overwhelming evidence large advertisements aimed at passing pedestrians and that, atleast in some situations, signs and billboards can drivers. The vast majority of billboards are rented to be a threat to road safety. advertisers rather than owned by them. (definition by wikipedia) It is probable (although it has not yet been proven), that drivers can be distracted by isolated, illuminated signs Driving on the most busy roads in city, we find crowded and billboards by the side of the road. billboards on both sides of roads. most famous and busy roads are filled with more billboards. Billboard advertisements are designed to catch a person’s attention and create a memorable impression Drivers operate in an increasingly complex visual very quickly, leaving the reader thinking about the environment. As we enter the twenty-first century, the advertisement after they have driven past it. They have driving task is more complex than ever before. Not only to be readable in a very short time because they are are there far more potential distractions available within usually read while being passed at high speeds. Thus the car (e.g. mobile phones, radio, cassette players, CD there are usually only a few words, in large print, and a players, GPS devices) but the external environment has humorous or arresting image in brilliant color. also become far more complex. There are more cars on the road. Moreover, the visual environment is also more Some billboard designs spill outside the actual space complex, with a proliferation of signs, billboards, adverts, given to them by the billboard, with parts of figures shop fronts, and even ‘public art installations’ like we hanging off the billboard edges or jutting out of the see these things on many most famous roads of our billboard in three dimensions. cities, which are filled up with side by side billboards. Have a look when you stop at a signal and you will find Most attracting billboards are those colorful ones many billboards around you in different directions to which shatter feminism. Almost 90% of billboards show catch the attraction of every person at any place around off female models to catch more and more eyes. This is them. alarming and hazardous for drivers, within a blink of eye the car running after you come closer to you, or case Given this situation, it is important to be aware that might be more disastrous. the increasingly complex visual environment raises the risk of driver distraction, and if so, what specific aspects Our government should imply some rules and of it are most likely to be distracting? Contemporary regulations on installation of these billboards, while advertisements, for example, are increasingly eye- driving these should not attract the driver’s attraction catching, provocative and ‘explicit’. Does this have an but those who are passengers can read them easily, effect on driving capability, and if so, what can we do this can be easily regulated by putting them in proper about it? directions. When a billboard is on the way and driver can look easily on it, may cause diversion of driver’s It isn’t that distractions haven’t been a problem to attention. If a person has to move his neck then he is reflective people throughout the ages. The mind can doing it consciously usually drivers are careful in this dig up distractions, no matter how few. Every thinker, matter. every saint has had these problems. It’s a strange thing to collectively live at the beginning of the 21st Some more suggestions and thoughts are requested by century with an attraction to distraction. Seems better our readers. to back pedal and become learners about silence. And that’s really a hard thing to do when all you know is C h e e r s ! billboards. J o ke s August 2006 | Page 36

Later, a girlfriend of the blonde is driving by and sees her friend on her knees, blowing hard into the tailpipe. She asks what’s going on and is told the story. The girlfriend laughs. “Well, duhhh! You need to roll up the windows first, silly!” ______

A banker is proudly driving his brand-new Jag- uar sedan around New York City. On reaching his destination, he parks the car at the curb and gets Jokes out on the traffic side. Just as he opens the door, a taxicab slams into it, ripping the door right off its hinges. The cabby drives off as if nothing extraor- Near the end of their racing careers, a Ford and a Chev- dinary has occurred. rolet made a pact. The first one to reach racing heaven would let the other know if heaven even had car rac- A policeman who witnesses the whole thing ing. walks up to the banker, who is now wailing loudly, “Ohhh myyy gaaawdd! Look what that idiot did to As luck would have it, the Chevrolet was demolished my new Jaaaaggguuuaar! in a fiery wreck. A few days later, it revealed itself to the Ford in a vision. “I have some good news and some The cop looks at the banker, shakes his head, and bad news,” the Chevy told the Ford. “The good news says, “You bankers are so damn materialistic! Here is that heaven is crazy about auto racing. They have you are whining about your expensive car, and everything here--NASCAR, Indy cars, Formula 1, you you don’t even realize the cab tore off your arm!” name it.” The banker looks down at where his arm used to “So what’s the bad news?” the Ford asked the deceased be and begins to wail loudly, “Ohhhh myyy gaawd, Chevrolet. my Rolllllleeeexxx is gone!” ______“The bad news is that you’ve won the pole position for next Saturday’s race.” Every car must have two helms so any wife and ______husband can drive it independently. A motorist runs a red light and is photographed by A great musical was created in one of Broadway an automated police camera. In the mail a short time theaters. All actors rode on their cars into a stage. later, he receives a photo of his car committing the in- The performance was prolonged during eight fraction and a citation for $60. Instead of paying the hours. Actors got a traffic jam. fine, the motorist mails the police department a pho- One driver made an unusual car alarm on his car. tograph of three 20-dollar bills. Several days later, he It is switched on by sound of steps and switched gets a letter back from the police department. Inside is off with a shout: “Shut up!” a photograph of a pair of handcuffs. ______Police officer asked a drunk driver to step along a A not-too-bright but beautiful blonde was driving line. To be exact in fulfillment of order the drunk home one night when she was caught in a terrible driver crawled on it. storm. The hailstones were as big as golf balls, and her car was dented badly. My wife and I compete between us to drive our cars on the speed. I am the driver better than she Next day at the auto shop, a repairman decided to is so as I have 12 penalty tickets and my wife has have a little fun at her expense. “To fix the dents in the only 6. body,” he said, “drive home, park the car, and when the tailpipe is cool, get down on your knees and blow re- ally hard into the tailpipe, and the dents will pop out. Page 37 | August 2006 C r o s s wo r d Crossword M E R C E D E S B E N Z G H O N D A B M V P A X D T I H K Z A H X O E T E L O R V E H C K Y N M U N A V A D O K S L B M V I H S I B U S T I M Z N X J G T G Z M A X F F L G R L F N S I G Z H B L U Y M F L S Q O C R D S Z E I F E O E C S O B E N T L E Y P H U K E W T T N U K R D K V V D U P H E P E C A L W E N D H C V X D O T O R A P O Y Z E N A H T P R E V O R G X U Y M D A H O X A C W R U R G S Q A O O A A U D I J V M O A T E E L B R E U D V F D I T T E R V T G S A E T M R S S W D L Q I R R N H V O I T S G S Q N O T E B A E S E U O S K I A Q A A Q E D X R K U C L N O W M J F R L R Z O Y F L C D B L T A X Q I C E H W Y S W C A T L L A U C B A N V A U X H A L L U I P E O J Z Y Y D G N O T K B M B A G Z S N B M O P M U J T B T S H O P Q G R I I B J T G S B F Z T A I F P B A M D U Y Y Q Z J P U V O E M O R A F L A J A H S H I W Q X C U U Q O D F Y R K N S M O S W R Y S O A F Z G J E U C H N A R O O G R E E O S M Y W Z T R N F F Z P L X K O I D J R W H O O A R G M L H O O E I A P Y R H V R H E O A D J I H R T R B A A S T N L K G R F T J A A O U Y T I G N V T Y I C X F L N M M M M H A C J T L L T E E C O I T I F S Z D U J A A I H A P L U S Q O K Q X Z H A T I C A L V A Z D S R A A Z Q K U G G P V O L K S W A G E N H N V V T S T D O D K D T R A S O N O T T R Y Y O Q E J R S J I I B D A Z U P M P J I E V V G H U Q K R S G H F C N N L J R

Alfa Romeo Daimler Jaguar Morris Subaru Aston Martin Datsun KIA Nissan Suzuki Audi Dodge Lamborghini Peugeot Toyota Bentley Ferrari Land Rover Porsche Triumph BMW Fiat Lexus Renault Vauxhall Buick Ford Lotus Rolls Royce Volkswagen Cadillac Honda Maserati Rover Volvo Chevrolet Honda Mazda SAAB Citroen Hummer Mercedes Benz SEAT Daewoo Hyundai Mitsubishi Skoda Daihatsu Isuzu Morgan Smart