The Motor Company is a japanes based company. It’sPresident, CEO & Representative

Director is Takahiro Hachigo. And the global headquarters for the Honda Corporation are located in Tokyo, Japan. The U.S. headquarters for American Honda Motor Co, Inc. are located in Torrance, California.

The Honda Motor Company was founded by Soichiro Honda in October 1946. He was very interested in automobiles from a small age so he used to tune cars and enter them into races using his friend’s garage. As he grew up he decided to be in the automobile industry. He once got a contract for supplying piston rings for major car maker Toyota. But unfortunately he lost the contract as his products did not match the required quality. So he went to various factories in Japan looking for ways to improve the quality of the engines by making efficient piston rings.

Soon he was able to find a highly automated process to produce high quality piston rings. Toyota was impressed by his product and bought it in 1941. Next he started a company called Tokai Seiki in order to produce his products at a larger scale. Soon Toyota bought 40% of the company and thus Soichiro and the officials at Toyota could built a lasting business relation. But a series of calamities damaged large portions of his company and this forced Soichiro to sell the remaining parts of his company to Toyota. In 1946 he founded Honda Technical Research Institute to sell customized bicycles with attached motors. He had only 12 employees who worked in a 170 sq ft. area.

In 1949, after years of persistence Honda and his team were able to release the Model D which was the first complete motorcycle they had made with their own parts. Soon the demand for this low priced vehicle increased and by 1964 the Honda Company was the World’s largest manufacturer of motorcycles. They did not stop there but tried out different possibilities in that time period. In 1963, they were able to release their first ever four wheel vehicle in the form of the T360 mini pick-up truck.

Soon they went on to expand their range of vehicles and they produced their first car called the S500 Sports Car. In 1986 they ventured into luxury car segment and released the very successful Acura. In 1991 they released the Honda NSX Supercar which was the first vehicle to incorporate the V6 engine with the latest variable-valve timing. Their success had no limits here after as they kept innovating and started producing scooters, engines, generators, motors and pumps successfully.

Honda has the reputation of being the largest producer of internal combustion engines reaching an impressive figure of 15 million in 2012. It also is the eighth biggest automobile manufacturer in the world, an industry into which it had a very late entry. In 2012, Honda had more than $99 billion in revenues out of which $3 was the yearly profit. It has more than 175,000 employees located in various parts of the World. As of 2013 it has released more than thirty models of cars bettering its performance year after year.

From producing noisy scooters to making the finest cars on the planet, Honda has come a long way in evolving as a company. It has been on the verge of sell out but has come back strongly to cement itself as one of the biggest players in the international automobile market. It has held its reputation of being the World’s largest motorcycle manufacture since it claimed that position in1964. Today you cannot see many roads without seeing a Honda made vehicle pass by. Honda has gone on to become a global superpower in the automobile industry.

Honda Atlas Cars Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan.

The company was incorporated on November 04, 1992 and joint venture agreement was signed on August 05, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by then President of Pakistan, SardarFarooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed in , and Stock Exchanges.

Vision Statement: "Quality in all jobs: learn, think, analyses, evaluate and improve. Reliable products: on time, with excellence and consistency. Better communication: listen, ask and speak up."

Mission Statement:

“Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction."

Honda philosophy:

“Providing joys to the world through new challenges and the realization of dreams.”

Striving to achieve harmony with society:

“Honda wants to pass on the "joy and freedom of mobility to the next generation" (for our children), therefore, the company wants to realize a sustainable society where people can enjoy life (blue skies).”

Next dreams:

“Honda is studying human beings which would lead to new technologies and would support people in their daily lives...”

Pakwheels carried out a survey earlier this year, with a total number of respondents over 10k. One of the categories for questions was about what car brands do people drive out there – and stuff related to that. The results were sort of expected.

Brand’s Market Share:

Because we only have the “Big Three” companies with dealerships –Suzuki– being the cheapest, covers 33%, Toyota 28% and Honda has a market share of 25%. The remaining 14% cover all other brands. The order makes sense when you get to see people’s perception of overpriced brands, which puts Honda to the most overpriced brand, Toyota after that, and Suzuki at the third, exactly the reverse order.

Model’s Market Share:

A bit surprising, but most of the cars out there are Corollas, 13%, while it’s rival, Civic has 12% share. Now that may sound good to Toyota people but only for a while, because that 13% consists the 1.3, 1.6 and 1.8 Liter variants, and a general perception is that 80-90% of Corollas out there are 1.3s, so in this regard, Indus people should be worried about what they’re doing wrong. More surprising facts, and have same market share, 10%, which again is a very, very good news for Honda people because Mehran comes in different price ranges, some of them making less than one-third of what you would pay for a City. Other car models cover 47% of the market.

Popularity:

“Expected” is what you would say, because Toyota is the most popular brand among Pakistanis, Honda after that, and Suzuki at third. The reason for Toyota being so popular is their workhorse –Corolla– which has been present in our country for more than four decades, maybe five. This car is so popular that I have seen people who know “Corolla” as the company rather than Toyota.

Uniqueness:

Once again, Honda takes it. The results show that Honda makes the most unique cars, Toyota, the second most, and Suzuki, again comes at the third rank.

Quality:

Someone may say that Toyotas are more durable, but when it comes to quality, people’s opinion is that Honda is the most high quality brand in Pakistan. Toyota, though, comes at the second, and third, surprisingly, goes to Mitsubishi. Surveys like these could really help car buyers, sellers and automakers in various ways. The companies can get a better insight of what people think about their brand and where do they stand in the local market. The reason why we see only Toyota, Honda and Suzuki is the same, “Big Three”. Had there been more dealerships out there for the middle class, more interesting and surprising would’ve been the response, and this goes to the officials out there controlling the

taxation and other stuff like that, keeping other automakers from establishing dealerships. Honda strive “to be a company that society wants to exist”. Through our product manufacturing, sourcing of raw materials, sell them and presence of our product as a source of mobility, we impact the society in many ways. To be good corporate citizen and to ‘giving back to the society’, Honda has taken different initiatives for community welfare.

FREE MEDICAL CAMP In rural areas, generally good medical facilities are very rare. The vicinity of the Company, Manga Mandi and its surroundings is a backward area and lacks basic infrastructure. The Company arranged three one-day free medical camps in Manga Mandi village, Sham kiBhattian and Bath village. Company doctors, lady doctor and paramedical staff attended the patients and provided them free medical advices and medicines. In three medical camps, a large number of patients were given treatment.

BLOOD DONATION CAMP (Pakistan) Limited, with association of Fatmid Foundation arranged blood donation camp at factory. Fatmid Foundation is involved in free medical assistance to more than 6,000 children suffering from thalassemia, Hemophilia and other blood related disorders. The associates were volunteers for this noble cause and a total of 87 bottles were collected. President of the Company, Mr. Takeharu Aoki and Vice President, Mr. Akio Takemoto also donated their blood.

SCHOOL RENOVATION, SHOES DONATION & INFRASTRUCTURE The Company strives to contribute to societal welfare through improvement in basic facilities infrastructure of a local primary school for boys in Manga Mandi. Moreover, the community living around our factory are poor people engaged in daily labor, factory workers and farmers. Most of the primary class students attend school bare-footed or with slippers, even in a few degree temperature of winter. The Company arranged & distributed school shoes for all students of the primary school. The Company also improved an Off- Road pathway, leading to 5 villages adjacent to our factory. The deteriorated road conditions were unsafe for traffic movement. The same were improved for smooth flow of vehicles and residents of the area.

“You Buy a Honda, We Plant a Tree” Honda has always been at the forefront of innovation & development of environment friendly products. The Company launched a campaign of “You buy a Honda, We plant a Tree” at the start of current year. The idea was to contribute and promote green & healthy environment for our future generations. The Company planted a tree on behalf of our customers for every Honda car sold during 2013-14. A total of 23,300 trees were planted throughout Pakistan. One of the proudest things about Honda is its R&D system. With the systematic way of approaching, focus on durability, reliability and basic performance to establish a creative and innovative technical foundation. With the wisely approach to the future, the Honda products do care about the economic, environmental, and social issues – This leads to an increase steady in Pakistan recently meanwhile the whole industry is going down by some external factors such as depreciation, Oil price raising, political recession. etc Honda is keeping involving in the research and development that benefit people in the future through leading-edge technology and commitment to innovation that opens up new possibilities in mobility. The dealership of Honda is also one of its strengths. Through creating products and services that provide the core values that make Honda unique, the Honda‘s associates around the world keep creating such inspiring experience for its customer. Honda put heartfelt endeavors into services, responding to changing values and increasingly complicated needs of customer. Its services focus on improving customer relations, with friendly and attentive sales, responsive service support, thorough maintenance and repairs.

Currently, Honda Atlas Cars (Pakistan) Limited is not in a position to make major changes in its cars. Only minor changes can be made here and decisions about these changes aremade at the top level. There is no research anddevelopment department in HACPL. This function is performed by Honda Motor Company,Japan. All major changes in models of Honda cars are introduced there. Employees of HACPLare sent to Japan, where they are trained according to new conditions. Later on, these changesare introduced in the models offered in Pakistan.

Honda is one of the best auto manufacturer companies in the world. Honda has various products and special services for its customers. Honda is manufacturing following products:

Models produced include:

•

• Honda City

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• Honda CR-V

• Honda CR-Z

• Honda VEZEL

 Motorcycles  Power Equipments  Water Pumps  Power Engines

Here we are discussing only automobiles that are Honda atlas.The company has provided many comforts and specifications in its cars. Honda is offering many different models of Honda cars.

Automobiles:-

Accord:-

Accord is a graceful car with a comfortable driving with various and unique specifications. A bold exterior presence with a luxuryair, yet a sporty youthful feeling.An expansive upper-class cabin with comfortable travel