Service Review of Nations Radio: BBC Radio Wales Analysis of Public Consultation

Home , BBC Radio Wales

February 2011

Prepared by Public Knowledge

Table of Contents

1. EXECUTIVE SUMMARY 3

2. INTRODUCTION 5

3. SUMMARY OF KEY THEMES 7

APPENDIX A: RESPONSES TO CONSULTATION QUESTIONS 12

Question 1: How do you listen to Radio Wales and how often? 12

Question 2: Is there anything else you want to say about the ways you can or cannot listen to Radio Wales? 14

Question 3: Radio Wales has a number of commitments about news and current affairs: how well do you think it does these things? 16

Question 4: Radio Wales has a commitment to carry extensive sports coverage on games in different parts of the country. How well do you think it does this? 19

Question 5: Radio Wales also has commitments about reflecting life in Wales: how well do you think it does these things? 22

Question 6: Radio Wales has commitments relating to culture and creativity: how well do you think it does these things? 24

Question 7: Radio Wales should provide content which helps people learn: how well do you think it does these things? 26

Question 8: The station’s style and tone should encourage listeners to contribute to programmes in a variety of ways. How well do you think it does these things? 28

Question 9: What do you think about the Radio Wales website? 30

Question 10: Is there anything else you want to say about Radio Wales? 32

APPENDIX B: PROFILE OF RESPONDENTS 35

1. EXECUTIVE SUMMARY

1.1 Background

The Trust is the governing body of the BBC. Its role is to get the best out of the BBC for licence fee payers.

One of the key ways in which it ensures that the BBC is delivering its public purposes is by carrying out a rolling programme of reviews of the BBC services. As part of these reviews the Trust conducts a public consultation in order to understand the views of licence fee payers.

The Trust’s latest service licence review looked at BBC’s national radio stations in Northern Ireland, Scotland and Wales, including BBC Radio Wales.

1.2 Consultation

The consultation ran from 11 October 2010 to 12 January 2011.

Licence fee payers were able to take part in the consultation via an online form or by completing a hard copy response. 325 people responded to the consultation.

These responses were analysed by Public Knowledge, an independent research company, on behalf of the BBC Trust.

1.3 Key Issues from the consultation

There were a number of key issues raised by respondents. It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners.

Support for Radio Wales

Many of the respondents are supportive of Radio Wales and praise it very highly. They appreciate the content and value its coverage of news and sport from throughout Wales which they cannot find elsewhere. They also recognise that it reflects Welsh life well and enjoy the programming designed to help people learn.

However there are a number of concerns which are mentioned by respondents.

Reflecting all of Wales

A number of respondents comment that there is an over-emphasis on south Wales and Cardiff, both in sports and news coverage and also when reflecting Welsh culture. There is also some concern that the majority of audience members heard on air are from the south, although respondents recognise that distribution issues within Wales means that most of the Radio Wales audience is based in South Wales.

Reception

While some respondents note that Radio Wales is available on a variety of platforms, more mention that there are issues with the various means of accessing the station throughout Wales. DAB, FM and broadband availability are all raised as areas of concern, even in relatively highly populated areas.

Sports Coverage

Sport is recognised as a major part of BBC Wales’ output and many enjoy the coverage. However, for some there is too much sport, and some state that there is too much football and rugby and not enough coverage of minority sports. Some respondents are also unhappy when sport takes up a large part of the news.

Music

Many respondents believe that that Radio Wales is committed to supporting Welsh culture and creativity and that it broadcasts a wide range of music from Wales, across many genres. However some comment that there is too much mainstream music on the station. They note that the station should not replicate music found on many other stations, rather focus on music from Wales and Welsh musicians and performers. They also note that they would like additional coverage of cultural events from around Wales.

2. INTRODUCTION

1.1 About the review

The BBC Trust is the independent governing body of the BBC representing the interests of licence fee payers.

The Trust’s role is to get the best out of the BBC for licence fee payers and to secure effective promotion of its public purposes. The Trust is required to represent the interests of licence fee payers, assess their views carefully and appropriately, and have regard to the competitive impact of the BBC’s activities on the wider market. It must also ensure that the BBC observes high standards of openness and transparency.

Each of the BBC services has a ‘service licence’ which details the remit for that service, outlining the overall format and particular characteristics the output of the service should embrace. The licence also indicates how the specific service should contribute to the overall delivery of the BBC’s public purposes.

The BBC Trust is committed to reviewing each BBC service at least once during a five year cycle. This report will be considered as part of the review of the BBC’s Nations Radio services in Northern Ireland, Scotland and Wales. This report covers responses to the consultation on Radio Wales.

The Trust has issued a service licence for BBC Radio Wales which set out what the station is expected to achieve. It is intended to be a speech-led service for adults which broadcasts a wide range of programmes reflecting the issues, events, culture and interests of the people of Wales. Its programmes should focus on local and national concerns but also address matters of UK and international significance. It should provide programmes which are high quality, original, challenging, innovative and engaging.

2.2 About the public consultation

As part of any review, the Trust considers a range of different types of evidence including asking licence fee payers to respond to a number of specific questions about the services through an open public consultation. This consultation was open from 11 October 2010 to 12 January 2011.

Respondents were able to reply to 10 questions on the BBC Trust’s website or via hard copy leaflets. A total of 299 online responses and 26 hard copy responses were received, of which 30 responses were in the Welsh language.

The responses to the public consultation were analysed by Public Knowledge, an independent research company, on behalf of the BBC Trust.

This report summarises both the key themes expressed by the public and responses to the 11 consultation questions.

This report covers replies from individuals only - responses from stakeholders and organisations can be found separately on the BBC Trust website.

3. SUMMARY OF KEY THEMES

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners.

Support for Radio Wales

A large number of respondents are very happy with Radio Wales and enjoy its content. Many comment that as a station it gives a sense of really understanding Welsh people. They also recognise that it supports culture and arts throughout Wales. Respondents also greatly appreciate the coverage of News from Wales, which they cannot find elsewhere and many consider all programming to be of very high quality.

The best! I was in Wales summer and am very delighted to be able to stay connected to the culture and spirit that is Wales. - Female 55-64

It's great, keep up the good work. - Age and gender not given

The accuracy, impartiality and independence of the Radio Wales broadcasts on news and current affairs is unparalled. - Female 75-84

The refreshingly targeted Welsh news items are a welcome change from the London-centric UK news broadcasts. National and International news and current affairs are also well covered. - Male 55-64

In addition to this there are a number of areas which are highlighted as important, or where there is considered to be room for improvement.

Reflecting All of Wales

While some respondents believe the station reflects Wales well, some comment that there is an over-emphasis on south Wales and Cardiff. This is mentioned with reference to many different aspects of the output. Firstly, with regards to news where it is felt that Welsh news tends to focus on events in the south. Equally, football and other sports are seen to centre on Cardiff and Swansea teams. Whilst respondents recognise that more sporting events take place in these areas, there is a sense that a station such as Radio Wales should endeavour to incorporate sports for the whole country. In addition, whilst respondents are happy that Welsh culture is incorporated in the schedule, many feel that this too tends to be based on southern events or contributors. Finally, when talking about audience participation or phone-ins, there is a perception that most people taking part are from the south. Again, there is an understanding that more people are able to listen to the south due to issues

with reception, but listeners would like there to be more voices from across Wales.

I really like the station. I just think there should be more localised programmes for the North and West of the country. News could be tailored to the different areas just like sport is. I hear the station trying very hard not to sound Cardiff-centric but I think they are limited by their main location. - Male 35-44

[Sport] Concentrates on the South more than the North (but I suppose that is where most of the Sporting action takes place) - Male 35-44

It is dominated by south Wales matters the presenters guest and speakers are from south Wales and cetainly do not reflect the whole of Wales. - Male 55-64

Coverage of festivals is good. I'd like to see more coverage of the different ethnic communities and more programming originating from the North and West of the Country. –Male 35 to 44

However in spite of this criticism, many respondents believe that Radio Wales does a good job at reflecting Welsh life and many feel that it includes the whole country well. Some respondents, however, feel that there could be more done to reflect different cultures and communities across Wales. There are also some comments that by broadcasting in English it is not fully embracing the Welsh community.

radio wales reflects life in wales very well. radio wales provides the best news and event stories in wales. - Male 16-24

Enjoy all these programmes especially everything considered. I think we do cover special events either in the news or special programmes, keep it up. –Female 55 to 64

Reception

A few respondents comment that it is good that the BBC provides different ways of receiving Radio Wales. However it is evident from the majority of responses that in some parts of the country there are issues with the various ways of accessing the station. Low coverage of digital reception is an issue even in the more populated areas. Some people also complain of poor broadband speeds and there are also problems with FM reception in many parts of the country. Many also comment that the poor coverage also means people find it difficult to listen to Radio Wales when travelling by car.

Think Radio Wales has lots of different ways, its good as you can never tell what you will be doing, always good to have various options to listen in - Male 35 to 44

I'd like to see more FM and Dab coverage around the country. - Male 35-44

Sports Coverage

Sport is recognised as a major part of Radio Wales’ output and many enjoy the coverage. A number of respondents are particularly appreciative of the fact that different football matches are sometimes broadcast in different parts of the country using different frequencies. However, a significant number feel there is too much sport. It seems to be given too much airtime for many listeners and also takes up a large part of news programming which for many is unnecessary. Respondents particularly emphasise that there is too much coverage of football and rugby but state that they would be happy for more minority sports to be featured. Respondents also comment that they do not like it when sport replaces regular programmes in the schedule

The sports coverage is first class, covering a large number of sports. Scrum 5 is presented fairly and is a well balanced programme. Cricket commentary is a pleasure to listen to. All sports are well covered on Radio Wales. –Age and gender not given

On this aspect I think Radio Wales gives too much attention to sports coverage, especially when the sports covered are poorly supported by local people. –Male 65 to 74

There are many other sports apart from football and rugby occurring in Wales - but they tend to be mentioned at the end of the news rather than being treated as sport stories. The results of these sports should be presented in the same way as the mainstream sports rather than being given the 'parrot on a skateboard' sort of treatment. - Age and gender not given

Music

Many respondents feel that Radio Wales is committed to local culture and creativity in Wales, noting that it broadcasts a wide range of music from Wales. However, some comment that there is too much mainstream music played which can be found elsewhere on BBC radio stations. Respondents would like Radio Wales to give more airtime to Welsh musicians and artists as

it is the only station to focus on Wales and therefore shouldn’t be replicating what other stations play.

Fantastic, very good at all things cultural & artistic. - Age and gender not given

If I wanted to listen to popular music I would tune to Radio 2. I would want to hear more speech and less music and I would like to hear more Welsh performers than international ones. - Female 65-74

I think more could be done to encourage more local artists and musicians. Most local music is restricted to evenings and weekends. - Male 45-54

News and Current Affairs

In general there is a positive response to news and current affairs on Radio Wales, with many respondents feeling it provides impartial and high quality news. Many recognise that this is their only source of Welsh news and are therefore very appreciative of it, comparing it favourably to ‘London-centric news providers. However, some respondents feel there should be more emphasis on local issues (in addition to the issue of too much coverage of south Wales). Some comment that at times news reporting may come across as superficial and, in particular that interviews with politicians could be more thorough and probing. .

The accuracy, impartiality and independence of the Radio Wales broadcasts on news and current affairs is unparalled - Female 75-84

The refreshingly targeted Welsh news items are a welcome change from the London-centric UK news broadcasts. National and International news and current affairs are also well covered. - Male 55-64

Over dependent on the London picture, with literal translations of the original material prepared for the British network(s) all too often. Not enough adapting/looking through the Welsh prism. - 55-64

News is sometimes a little parochial but generally is fair/good. Perhaps its the times I listen but I never see penetrating questioning of welsh political figures as I do on Today (R4). It seems to be much more friendly and an attitude to the politicians of ''tell us what you want''. – Age and gender not given

Helping people to learn

Factual programmes designed to help people learn are generally well-received and thought to be well made. Respondents also appreciate that Radio Wales takes part in the BBC’s UK-wide campaigns. However, some feel that there should be more of these programmes and that there should be more of an emphasis on the Welsh language.

Very well, through Good Morning and Good Evening Wales, the midday phone in and Eye on Wales - Age and gender not given

it does a good job but again i think it concentrates too much on just the anglo welsh section of our country. it hardly ever raises the subject of the welsh language. - Male 35-44

Have heard some documentary programes wich were entertaining and informative but very limited. – Male 45-54

Audience Contribution and Involvement

In general, respondents feel that there are plenty of opportunities for the audience to participate and contribute via various methods. Presenters are welcoming and friendly and encourage audience participation. However, some respondents have a personal dislike of the phone-in format and feel there are too many of this type of show.

I think it does this particularly well, I listen to listen to Jamie and Louise weekday mornings and jason on the radio wales phonme in, I can contact them by email, twitter, letter or phone. The radio wales phone did not have twitter, I only had to suggest it once and a twitter feed was opened straight away...I contribute to radio wales daily...it is an awesome radio station. - Male 45-54

there are far too many phone-in programmes which I instantly switch off to avoid banal comments form the same old people - this is broadcasting on the cheap at its worst! - Male 65 to 74

Well enough. News programmes should consist of news not vox -pops by passers by who know notthing about the item being discussed. - Male 55-64

APPENDIX A: RESPONSES TO CONSULTATION QUESTIONS

Question 1: How do you listen to Radio Wales and how often?

Q1 – Overall Total Total % Frequently 197 66% Sometimes 85 28% Never 17 6% TOTAL NUMBER OF RESPONDENTS 299 100%

Q1a – FM Total Total % Frequently 127 50% Sometimes 94 37% Never 34 13% TOTAL NUMBER OF RESPONDENTS 255 100%

Q1b - Medium Wave Total Total % Frequently 59 28% Sometimes 71 33% Never 83 39% TOTAL NUMBER OF RESPONDENTS 213 100%

Q1c – Digital Radio (DAB) Total Total % Frequently 46 22% Sometimes 53 25% Never 114 54% TOTAL NUMBER OF RESPONDENTS 213 100%

Q1d – Digital TV Total Total % Frequently 32 15% Sometimes 98 45% Never 87 40% TOTAL NUMBER OF RESPONDENTS 217 100%

Q1e –Live online Total Total % Frequently 26 12% Sometimes 94 44% Never 96 44% TOTAL NUMBER OF RESPONDENTS 216 100%

Q1f – On-demand (catch up listening) Total Total % Frequently 19 9% Sometimes 88 42% Never 101 49% TOTAL NUMBER OF RESPONDENTS 208 100%

Q1g – Podcasts Total Total % Frequently 8 4% Sometimes 30 17% Never 143 79% TOTAL NUMBER OF RESPONDENTS 181 100%

Question 2: Is there anything else you want to say about the ways you can or cannot listen to Radio Wales?

Please note verbatim quotes used are as submitted by respondents and have not been amended for grammar, spelling or other typographic errors.

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Respondents comment on the various ways of receiving Radio Wales, with some signals or methods being better than others depending on the location of the respondent.

However, many respondents note that there are problems with reception, both on FM and DAB, along with poor broadband provision, which make it very difficult to receive Radio Wales in many parts of the country. Reception is satisfactory Think Radio Wales has lots of different ways, its good as you can never tell what you will be doing, always good to have various options to listen in. - Male 35 to 44

The choice of ways to listen is extensive and welcome. I am tech savvy and fully appreciate the extra options available. –Male 45 to 54

I’m happy with the current provision. I’m able to listen to Radio Wales at home and in my car on medium wave. – Gender not given 75 to 84 Reception needs to be improved I would be interested to see any improvement in FM coverage and any move to launch the station on DAB in North Wales. Unfortunately, the FM frequencies in some parts of the North are rather patchy (especially considering the multitude of stations from the North West of England). – Male 16 to 24

No FM / DAB coverage in much of the populus North East Wales (excluding in and around Wrexham / Wirral / West Cheshire) No FM coverage in key population centres such as Ruthin / Denbigh, Mold, Welshpool, Newtown, Llandrindod Wells, Builth Wells, Brecon or Deeside. – Male 35 to 44

Because of the poor dab coverage in this area (Roads B4248 A4043 B4246) and the fact that FM coverage is weak for both Radio Wales and Radio 4 FM (they bounce in and out) when travelling, we are confined to listening inside the house (with outside aerials) which restricts the options for 'live' listening. – Male 45 to 54

DAB Radio is not available here, although BBC has encouraged people to purchase this technology. Broadband does not exceed 500kbs so much of the online technology is excluded as well. – Age and gender not given Difficulties with reception when travelling in car Some respondents comment that because the signal is very patchy across Wales it can be difficult to hear the station while driving.

It appears to be difficult - if not impossible - to access BBC Radio wales in large parts of North Wales. I travel across the area a lot and would like to to listen to BBC Radio Wales but cannot access it on my car radio. - Female 35 to 44

It is frustrating on long drives across Wales that Radio Cymru can be received almost everywhere whilst the more widely listened to R Wales has very patchy coverage that results in listeners retuning to other stations. – Male 35 to 44

Question 3: Radio Wales has a number of commitments about news and current affairs: how well do you think it does these things?

o It should provide accurate, impartial and independent news and current affairs from across Wales, the UK and the rest of the world. o It should report and scrutinise Welsh political life and also cover the National Assembly, and the Westminster and European parliaments.

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Respondents seem to be positive about the news and current affairs on Radio Wales, however some comment on ways in which they think the news and current affairs could be improved. Some feel there should be more local news, whilst conversely others think the news can be too parochial; and there are a number of respondents who feel that the news is too focussed on south Wales. Many respondents think the station is impartial though some mention that at times the station seems to be too unquestioning towards the Welsh Assembly Government, with some saying that Welsh Assembly politicians could be probed more deeply on certain issues. On the other hand others feel that there should be more coverage of the Welsh Assembly. Finally some comment that there is too much emphasis given to sport within the news programmes. News and current affairs programmes are good Many respondents feel that Radio Wales fulfils this remit well, providing a good balance of news, which is impartial, reliable and of a high standard.

Generally very well, provides a distinctive welsh view-point without being too parochial. Maintains high standards of news coverage unlike the 'skateboarding duck' and 'rant about the local council' mentality of regional and local services in England.– Male 35 to 44

Very well - I am of the opinion that the broadcasters' questioning of politicians is far superior to that used by the interviewers on Radio 4, for example. – Age and gender not given

Radio Wales tries hard to provide interesting and informative programmes about current affairs in Wales and contributes significantly to a feeling of national cohesion. – Male 65 to 74

Radio Wales does a first class job on delivering the news and current affairs. They also do well to scrutinise politics in Wales, the assembly, Westminster and Europe. They have an excellant team who are very professional in all they do. – Age and gender not given Areas for improvement

News is too parochial Too parochial on all issues - Female 55 to 64

i think it does a good job. the only criticisms i would make is that it come across as parochial rather than national and as one of the 2 national radio stations of our country should be giving us world news from a welsh perspective. – Male 35 to 44

Quite good. Sometimes amateurish. However at other time because of the lack of local news it concentrates too much on 'small' stories. – Male 55 to 64 Need more local news it does cover these well but it seems that it only focuses on what is happening in the cities and the rural areas often get forgotten. – Female 25 to 34

However is it possible for local news broadcasts in the area covered by the individual transmiters? This will give a really local appeal and maybe gain listeners from the commercial stations. – Male 55 to 64 Too much focus on south Wales It does well in covering the key Welsh national and political stories (and UK and world news reportage goes without question) but the main concern (and I suppose, an all too often repeated one) is the geographical balance of news coverage, which appears biased towards the South. By contrast, Radio Cymru appears to do a better job of making sure it covers stories from all corners of Wales. I'm hopeful some efforts will be made in the future to redress this on Radio Wales. – Male 16 to 24

The coverage is clearly localised to the south east of Wales, Radio Wales too often takes on international news which is covered by Radio one two three and four. I would like to see more coverage of Welsh matters and not just south Wales issues, Cardiff is a along way from where I live and I rarely hear about issues in my area. – Male 55 to 64 News coverage could be more challenging Reasonably well, but I feel that it does not represent the audience strongly enough in terms of challenging the Welsh Assembly Government and Welsh politicians and Councils. It should conduct more investigative journalism issues such as NHS Wales and also Transport in Wales. – Male 45 to 54

I also feel that there is scope to drill down a bit further on many issues. BBC Wales is better at doing this than some of the UK wide BBC political coverage, but I'd like to see politicians asked tougher questions and

journalists seek to give more context to the political coverage. – Male 25 to 34

It is clear partial and the is very evident in the following areas. Its reporting of Welsh Assembly matters is inaccurate and unquestioning. There are numerous examples of failings within the Assembly which are air-brushed out of the news. Its treatment of anything 'conservative' is reported in a sneering manner. The approach to world news by BBC Wales is not to present the facts but an attempt to find a Welsh link to the news. – Male 55 to 64 Too much sports coverage within News Often sport (I am a sports fanatic) is given far too much space on what should be essentially a news program. – Male 65 to 74

News is dominated by sport. BBC Wales neglects politics and business in particular. – Male 45 to 54

Not bad on the whole but a great deal of stress on welsh sport, sometimes to the exclusion of major international events. - Female 65 to 74

Question 4: Radio Wales has a commitment to carry extensive sports coverage on games in different parts of the country. How well do you think it does this?

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Sport seems to be a strong focus of Radio Wales and many respondents enjoy the sports programming, stating that it is well presented and provides extensive coverage. The use of different frequencies on FM and Medium Wave to broadcast different local games in Cardiff, Swansea and Wrexham is welcomed by sports fans.

However some feel that there is too much sport on the network. There are also comments that there is too much emphasis given to coverage of rugby and football and that coverage is often focussed on sport in south Wales. Also as mentioned before some respondents feel that there is too much sports coverage within other programmes, in particular during news programmes. Sports coverage is good Although I live in an area where the FM coverage is patchy, I do approve of the sports coverage, especially the use of opt-outs for Cardiff/Swansea/Wrexham matches. I reckon Radio Wales Sport can be at its best when its covering the Six Nations, the autumn rugby internationals, Wales' football qualifiers - in other words, those events that really bring together the entire nation. – Male 16 to 24

The sports coverage is first class, covering a large number of sports. Scrum 5 is presented fairly and is a well balanced programme. Cricket commentry is a pleasure to listen to. All sports are well coverd on Radio Wales. – Age and gender not given

I particularly like the way that the ability to transmit different commentaries in different areas is used to allow supporters of the different main teams in Wales to always hear commentary on their team. – Male 45 to 54 Sports coverage could be improved BBC Wales does not cover a wide range of sports There are very large sporting events apart from Rugby and Football that are almost never covered such as point to point racing where several thousand people attend meetings across Wales in the winter months that is never covered. – Male 35 to 44

Because of the asymmetric population distribution, there's little local coverage, Eg Aberdyfi Rowing Club won the Celtic Challenge 2010. A

minor sport I know but an international race across the Irish Sea? How good is that? - Male 45 to 54

I live in Cardiff so I'm interested in local rugby which of course is well covered. Not sure I'd say the same if I lived in North Wales though. - Male 35 to 44 Coverage is focussed too much on Cardiff/south Wales Reporting is frequently biased and based too much on events in Cardiff. – Male 65 to 74

Very limited coverage of sport in my area, There appears to be an obsession with south Wales rugby teams despite the fact that there is little interest in other parts of Wales, However, there is more interest in the Welsh national team. – Male 55 to 64 There is too much rugby A total over exposure to Rugby A huge under exposure to Football Nonexistent coverage of minority sports. - Male 55 to 64

Personally I get bored stiff with the Six Nation Station Rubbish which is forced down our throats all day when that contest is on. It drives me away from Radio Wales. We aren't all rugby freaks you know. Give us a break. It annoys me on Saturday mornings when not only is there 30 minutes of sport at 0830, but a large part of the previous half hour is also sport - if it isn't trying to imitate Radio 4! - Male 65 to 74

Too much rugby. Football is the national game played by 3 times more people than rugby. Also compre crowds for Cardiff rugby and football teams. The rugby team does not get anywhere near the 24,000 crowds of the football team. This has annoyed Welsh residents for decades. – Male 45 to 54 There is too much football Generally good but too much concentration on football on a Saturday afternoon. - Male 55 to 64

Too much emphasis on football, rugby is generally well covered. But lesser still important sports get less coverage i.e. swimming, cycling at which we are quite good. – Male 45 to 54

I have some interest in rugby, cricket and tennis but there is too much coverage of football (although I know many men listen) Too much sport on Radio Wales I cannot comment on the quality of sports coverage, but the quantity is excessive. Sports coverage by BBC Wales promotes a mono-culture to the detriment of the country's arts, business, culture and society. The 20

focus on sport stifles ambition and energy in other directions and areas. – Male 45 to 54

Too much sport especially when Radio Wales and Radio Cymru are reporting on the same events – e.g. rugby matches. - Female 65 to 74

Question 5: Radio Wales also has commitments about reflecting life in Wales: how well do you think it does these things?

o Its programming should fully reflect the different communities, cultures and faiths across Wales o It should also cover events of special significance in Wales

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Generally respondents believe that Radio Wales does well in delivering these commitments, stating that it succeeds in reflecting life in Wales, producing programmes about a wide range of subjects including country life, religion, arts and politics. However, as with previous questions – there are concerns that coverage seems more likely to reflect south Wales rather than Wales as a whole. Life in Wales is reflected well Many of the specialist programmes covering country life, religion, business, etc. do seek to provide topical and interesting cover. Age and gender not given

I think Welsh matters are well covered, this is my main reason for tuning in. I also have interest in UK national and world affairs which do get some coverage. – Age and gender not given

Enjoy all these programmes especially everything considered. I think we do cover special events either in the news or special programmes, keep it up. – Female 55 to 64

Radio Wales fulfils its promises to educate and inform people about what takes place throughout the whole of Wales e.g. coverage of Llangollen International Music Eisteddfod; the National Eisteddfod; the Welsh agricultural show; the Cardiff Singer of the Year competition, Welsh opera etc all help to showcase Wales. – Gender not given 75 to 84 Radio Wales could better reflect Welsh life There are specific comments on a range of areas where respondents believe there is room for improvement, including there is not enough programming devoted to reflecting the different communities, cultures and faiths across Wales and events of special significance in Wales.

It does a great job of reflecting the different english speaking communities of our country but completely ignores the massive welsh speaking community in wales. for example theres plenty of 'world music' but ive yet to hear even a song sung in the language of our country which i think is perverse. granted there is radio cymru but the

bbc should be informing all sections of our country about the many and varied cultural aspects here and letting english speaking welsh people hear regular examples from the excellent welsh language music scene would build bridges between the english and welsh speaking sections of our country. – Male 35 to 44

Cardiff Mela and Mas Carnival are still overlooked in favour of olde worlde Welsh events like the Eisteddfod and Royal Welsh Show. – Male 35 to 44

There is not enough coverage of the Christian faith in Wales. The religious programme on a Sunday morning is broadcast at an early time and is a bit too much like a general magazine rather than a religious programme. There is also a paucity of coverage of Catholicism in Wales which must be the largest church going community in the country today. – Male 45 to 54 Too much emphasis on south Wales I form the opinion that the south of Wales is catered for more than where I live, Quite often many discussions are restricted to contacting spokespersons from the south of Wales. – Male 55 to 64

I think that Radio Wales is far too metro centric. It's coverage does seem to be centred more on the South east and the valleys. With the exception of news stories, we hear little about or programming reflecting the views of those living in other parts of Wales. - Female 65 to 74

The quality is mixed. Too often programmes are 'South Wales centric'. This is particularly evident in the midday phone in when, for whatever reason. calls from North Wales are very much in the minority and calls from the Valleys predominate. – Age and gender not given

Radio Wales is very, very Cardiff, Newport, Swansea and the valleys focussed. You rarely hear North Walians on-air, be that presenters, guests, contributors, or callers. The news is very South Wales-centric. – Male 25 to 34

Question 6: Radio Wales has commitments relating to culture and creativity: how well do you think it does these things?

o It should support Welsh music and arts o It should broadcast mainly popular music but also offer some specialist music. o It should support established presenters and performers, and as well as developing new voices and contributors

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

While many respondents comment positively on Radio Wales’ commitment to culture and creativity, some feel that there is too much popular music and not enough specialist and Welsh music. Some comment that the popular music format can be found on other stations such as Radio 2, and Radio Wales should be providing both Welsh language and music from Wales across the schedule and not just in the evening slots. The Adam Walton programme is mentioned as a good example of a programme fulfilling this remit. Some respondents also comment that the station does not seem to support new presenters but keeps using the older established voices. Radio Wales fulfils its commitments with regards to culture and creativity Respondents mention that Radio Wales fulfils its commitments to culture and creativity well by offering a good range of music, including music from Wales and specialist music after 6pm. The station also provides good coverage of the Eisteddfod, in-depth interviews and covers a range of cultural topics. A number of respondents mention specific programmes such as String of Pearls.

Cultural programes done very well, with good mix of varied types of modern, classic and traditional Welsh music. - Gender not given 55 to 64

A good range of music and great encouragement for up and coming musicians both voacally and instrumentalists. Really enjoy Frank Hennessey's Celtic heartbeat, and Owen Money's programmes, Dewi Griffith's String of Pearls on Sundays and Beverly Humphries show which takes me back to my family's involvement in musicals. – Female 55 to 64

I've been introduced to some wonderful new Welsh music since I started listening at the end of 2009. I'm also very impressed by how some presenters really support and nurture young Welsh artists. – Female 25 to 34

Needs to offer less popular and more specialist music

There is a feeling from a number of respondents that the music on Radio Wales is very ‘mainstream’ and the station needs to offer more specialist and Welsh language music from Welsh artists and performers.

I would like to see more coverage of arts and specialist music (as Radio Scotland does) during evenings / weekends. The daytime music policy sometimes seems too geared towards a narrow range of modern pop from a restricted playlist, rather than a broader range of quality music - eg soul, motown, rock, classic pop from different eras. – Male 35 to 44

Whilst there is some coverage of specialist areas I am not very aware of them as popular music seems to predominate and I don't listen to this very much. – Male 65 to 74 Should include more music from Wales and promote Welsh musicians Radio Wales offers world music evenings, yet again Welsh medium music is not offered. It's happy to promote music form all around the world but on it's door step there is a great offering of welsh medium music that it does not support. – Age and gender not given

Nid yw'n cefnogi cerddoriaeth o Gymru'n dda iawn nac ydi, blaw am Raglen Adam Walton. Mae'n ymddangos fod Radio 2 yn feeder station i Radio Wales. Dylai fod cwota o gerddoriaeth Cymreig arno, mae'r pwyslais parhaol ar stwff hollol enwog Eingl-Americanaidd yn warthus - Radio WALES yw hwn!

(It doesn't support music from Wales very well, apart from Adam Walton's programme. It appears that Radio 2 is a feeder station for Radio Wales. There should be a quota of Welsh music on it. The constant focus on well-known Anglo-American stuff is a disgrace - this is Radio WALES!) – Male 35 to 44 Need to develop new presenters and contributors It does little to attract new voices and contributors. Even though I am a fan it is quite ridiculous that such a small number of presenters work on the station. - Male 35 to 44

When was the last time we saw BBC Wales develop new voices. Jobs for the boys spring to mind as old performers are trotted out time after time. - Male 55 to 64

unsure about new voices and contributors; the voices I hear are mainly those that I've heard over the years but that could be an indication of my listening habits. - Male 55 to 64

Question 7: Radio Wales should provide content which helps people learn: how well do you think it does these things?

o The station should provide feature, factual and documentary output which helps people learn about a wide range of subjects. o It should participate in BBC campaigns to raise awareness of important social issues, such as health, adapting them where necessary for audiences in Wales.

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Most respondents consider Radio Wales to be successful in helping people learn and mention that there are good and interesting factual programmes and documentaries, which are well produced, are explanatory and easy to follow. There are also programmes which raise awareness about health campaigns and social issues.

However, some respondents believe that there are not enough of these types of programmes, or that they would like programmes on a range of issues including the Welsh language, Welsh history or programmes relating to present day issues or the future of Wales. Other respondents mention that they are not aware of this type of programming. Radio Wales does provide content to help learn Virtually all news and feature programmes seem to concentrate on the Welsh aspect; this is informative and interesting - Age and gender not given

I believe it fulfils its criteria very well. Radio Wales supports BBC campaigns on a regular basis. – Female 25 to 34

the station has many interesting programmes about facts and stories about wales i think they are really covered well. – Male 16 to 24

I always seem to be hearing items on health social issues, on different programmes so I feel this seems to be covered well. - Female 55 to 64 Would like more factual programming across a range of issues Again perhaps it’s the times I listen but I don't hear very many of these sorts of programs but would be interested in hearing more. – Age and gender not given

It does not do enough on health or rural issues. It has a significant educational responsibility that it does little to deliver during peak hour (8am to 8pm) programming. – Male 35 to 44

In terms of generic health & wellbeing issues, it is adequate. Radio Wales seems uncomfortable with, and therefore ignores, anything which it judges uncool, old fashioned, etc. ... unless it can be considered 'quirky' and material for derision. – Female 55 to 64

Current social developments, health, education, good; Welsh History - could do better. The Welsh contribution to the two world wars for example. – Male 45 to 54

I like the Science programmes but as a non Welsh Speaker I would like some Welsh programming aimed at encouraging me to learn a bit of the language. - Male 55 to 64

Question 8: The station’s style and tone should encourage listeners to contribute to programmes in a variety of ways. How well do you think it does these things?

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Radio Wales is seen as having many opportunities for listeners to participate in and contribute to programmes, whether by phone-ins, texting, writing, emailing or via social network sites. The presenters are seen as friendly, welcoming and encouraging in inviting listeners to take part in or contribute to the station generally or programmes specifically.

However a small number of respondents feel there is room for improvement, in particular having a wider variety of participants. Others are unhappy about the phone-in format in general, while some dislike the move towards e-mail or text interaction. As with previous responses, some suggest that the majority of contributors tend to be from south Wales, adding to the view that it over represents this particular area. Radio Wales encourages listeners to participate Many programmes use social networking sites, email, phone etc so multi media ways of contact. - Female 45 to 54

I think the station encourages feedback and participation and is constantly asking for my involvement. – Male 35 to 44

all the shows on bbc wales does encourage you to phone/text/email in your thoughts on a issue. they are reflected very well on the station. – Male 16 to 24

Incredibly well! With several of the station's broadcasters on Twitter and Facebook, Radio Wales feels friendly to the listener...and very up to date with technology. – Female 25 to 34 Unhappy with the quality and quantity of phone-in programmes Too much reliance on audience participation. A few comments o.k. but 2hrs of people airing their views is just a turn off. – Male 65 to 74

I don't want to hear what Mr Jones of Upper Cwmtwrch thinks about the Welsh Assembly - I'd rather hear an expert or researcher. – Female 25 to 34

At present rather too much emphasis on email and other technology contact which leaves many of us excluded. I’m a pensioner and can’t

afford all this electronic stuff! Use it but give us a chance to write in as well. – Female 65 to 74 Too focussed on south Wales If you listen to the programmes as often as as I do, you will note that many of the public who contact the programmes are from south Wales, this may be because the service in F.M. or DAB is not received in other parts of Wales, also the presenters are mainly from south Wales and transmissions are made from Cardiff. - Male 55 to 64

It certainly attracts contributions from people in the South of Wales, but this is hardly surprising when vast areas of Wales are unable to receive a good reception such as F.M. listeners will not tune in to A.M. when they can listen to other broadcasters in DAB and FM in their area. - Male 55 to 64

Question 9: What do you think about the Radio Wales website?

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

The majority of respondents who use the Radio Wales website seem to find it to be a good site, well laid out and organised with good information and easy to use and navigate. It is seen by some to be attractive and of a good standard in line with other BBC websites. However some respondents believe that there is room for improvement both in terms of content, look, navigation and frequency of up-dates. Radio Wales website is good Excellent ,and I refer to it frequently for news and sport. Really appreciate the opportunity to catch programmes I have missed. Very clear and easy to use. – Male 45 to 54

Very well set out, it's clear and understandable to read and I like the addition of any additional content about the station or its shows. If anything is needed to improve the site, I reckon there should be a wider choice of podcasts, especially as far as current affairs and entertainment is concerned. – Male 16 to 24

Radio Wales website is very good as it has information about what is on the station and it also tells you everything else about the issues of Wales. - Male 16 to 24

Does what I want it to - ie tells me what's on, and gives me photos of the presenters so I can picture who they are - but other than that it's not that inspiring. But that's fine; it's functional. - Male 35 to 44 Website could be improved Very good. I'd like to see more updates from the presenters of the shows. Some show pages seems to be the same for a long time. – Male 35 to 44

Quite good - sports info needs to be updated more quickly and how about a few financial bits - you rarely seem to give us an update on live or on the web of the FTSE index. – Male 65 to 74

Looking at the home page now, the first news story is about the BBC. The next pane is -- you've guessed -- sport. Where's the incisive political coverage, the issues, the business? - Male 45 to 54

It's fresh, clean and easy to navigate. Some pages could be updated on a more regular basis, but apart from that the site as a whole is informative and sharp. - Female 25 to 34 30

The Radio Wales site is very shallow. Beyond the surface there is hardly any new content at all. – Male 35 to 44

Needs improvement. Lacks creativity and impact. Leaves a 'bureaucratic' impression. Needs 'life' and energy to reflect the product it's representing - Wales! - Male 45 to 54

Question 10: Is there anything else you want to say about Radio Wales?

It should be noted that these are the views of those who took part in the consultation and should not be considered representative of all listeners

Respondents give a variety of responses to this question. Some respondents use the opportunity to praise the station while others mention issues raised in the previous questions including the perceived focus on south Wales, the lack of distribution in certain areas, the amount of sports coverage on the station and the emphasis on mainstream music. In addition some respondents believe that the station should do more to appeal to younger listeners, while others worry about alienating older listeners. There are also a number of responses who are unhappy about the number of on air trails. Positive comments about Radio Wales Many respondents comment that Radio Wales is a station that they enjoy which covers many aspects of life in Wales.

There are not enough hours in the day to listen to it. Seriously though, you don’t want to change it to much as it has a lovely, friendly and personal touch that other stations do not have...it is my station and it talks to me. - Male 45 to 54

Excellent service that covers lots of different aspects for different people, culture`s faith`s age groups. The presenters are people with such characters within their own right. Such entertaining informative colourful radio service. – Male 45 to 54

Its a good station and reflects the needs of people in Wales and beyond - Male 35 to 44

Overall, Radio Wales provides a good service for the people of Wales that has breadth and depth, but always retaining a Welsh flavour. – Male 55 to 64

I live on my own. Radio Wales is on almost all day until the 6.00p.m. t.v news. I enjoy most of it, apart from the sixteen year old's choice of music. My general knowledge of Wales is certainly enhanced, and that of current affairs. My final comment would be 'WELL DONE'. - Male 65 to 74

It's wonderful! I just wish I'd started listening earlier! I wasn't even aware of how fun and interesting some programmes were. Perhaps Radio Wales could be promoted a little more? It would be fabulous to see the station get the viewing figures it deserves. – Female 25 to 34 Areas for improvement

Need better coverage on DAB and FM FM coverage is the biggest issue - especially in North East Wales - but there does need to be more local relays for population centres in Mid/ North Wales. – Male 35 to 44

It is a very important service, especially given how little Wales is covered by other media, and indeed, the lack of coverage of events by other radio services. However, FM and DAB coverage need huge improvements, especially if there is a threat to AM transmission. – Female 45 to 54

The signal frequency coverage in north and mid wales is atrocious. More resources should be put into good FM coverage with the ability for the digital change over (if it comes). – Age and gender not given Too much mainstream music Have been regular listener for 40+ years and have heard it deteriorate. Programme quality is now so poor I have to turn it off. You are not a pop music station but are constantly playing this type of music. This station used to be an oasis of sanity away from all the other rubbish stations, now even Radio wales is stretching my sanity. You now get Jungle music from the fist play of the day and is constantly hammered with this thoughout the day. – Male 65 to 74 Too focussed on south Wales I am aware that there are financial restrictions now and possibly in the future, However, at present the service is too localised and does not reflect the whole of Wales, there needs to be a concerted effort to capture the Welsh audience and also reflect the whole of Wales in the programming of issues in Wales. - Male 55 to 64

Mae'n rhy ddeheuol. Dim digon o acenion ogleddol, pobol y gogledd ddwyrain yn ei weld yn amherthnasol, rhy Cardiffcentric.

(It's too focused on South Wales. There are not enough accents from North Wales. The people of North East Wales are seen as irrelevant. Too Cardiff-centric.) – Male 35 to 44 Provide more for younger people I like Radio Wales as it provides me with a reasonable variety of programmes about my country BUT we are not all over 70 and we don’t all come from the ' valleys'. – Male 45 to 54

I think the overall impression of Radio Wales is that it is old fashioned. I think it appeals to an older audience, which is fine, but I don't think it does enough to attract a younger listener. – Female 25 to 34

Too many programme trailers There seems to be an inability to distinguish between news and advertising as far as the promotion of particular programmes is concerned - too many trails. - Age and gender not given

It is now often to difficult, if not impossible, to distinguish between an advertising item for a forthcoming programme and an item of news. When the preponderance of trails is added the result is to diminish credibility. – Male 65 to 74

Too many programme trails before and after programme has gone on air. This can be very irritating – Male 55 to 64

APPENDIX B: PROFILE OF RESPONDENTS

The BBC Trust is committed to ensuring that it listens to the views of a wide range of licence fee payers and therefore the consultation also gave respondents the opportunity to indicate their gender, age, location by nation of the UK, national identity, disability and ethnicity. When comments are used to illustrate the findings, the age and gender of the respondents has been noted, where this information was provided.

The following tables show the available demographic information for the 299 online respondents to the consultation:

Gender Number of % of overall respondents total Male 188 76% Female 61 24%

Total 249 100%

Age Number of % of overall respondents total 15 or younger 0 0% 16-24 9 4% 25-34 31 12% 35-44 46 18% 45-54 60 24% 55-64 64 26% 65-74 37 15% 75-84 2 1% 85 or over 1 0%

Total 250 100%

Disability Number of % of overall respondents total Yes 39 16% No 211 84%

Total 250 100%

Location Number of % of overall respondents total Wales 224 90% England 24 10%

Total 248 100%

National Identity Number of % of overall respondents total Welsh 169 69% British 57 23% English 17 7% Northern Irish 1 0% Scottish 1 0%

Total 245 100%

Ethnicity Number of % of overall respondents total White 232 99% Black or Black British - African 1 0% Black or Black British - Caribbean 1 0% Mixed - other 1 0%

Total 235 100%

Prepared by:

Helen Mather and Penny Browell Public Knowledge The Mill Hexham Business Park Burn Lane Hexham Northumberland NE46 3RU t: 01434 611160

Date of report delivery: February 2011