Situation Analysis Scenario
SITUATION ANALYSIS SCENARIO Sports Marketing q Pretend you work for a sports team and that you are considering acquiring a player from another team. Prepare a document that tells me: q History of the team, history of the position, current trends or issues facing team, the need for this type of player, the need for this specific player, present the stats with an argument for 3 viable players, present other issues that will effect the team’s roster, and present which player you would recommend. Team Chosen: Chicago Bears Position Being Sought: Quarterback HISTORY OF TEAM Chicago Bears q 1920s: George Halas founded a pro football league & the Decatur Staley’s in 1920 1 q Franchise was renamed the Chicago Bears in January of 1922 q Games were played at Wrigley Field in front of 36,000 people q 1930s: The Bears won the 1932 Championship before 11,198 fans at Chicago Stadium under Coach Ralph Jones 2 q The National Football League was created in 1933 q The franchise lost $18,000 that season; Halas returned to coach q 1940s: Luke Johnsos and Hunk Anderson co-coached the Bears during WWII when Halas was sent overseas; Bears won title in 1946 3 HISTORY OF TEAM q 1950s: In 1958, the Bears and Los Angeles Rams establish an NFL attendance record drawing 100,470 in the LA Coliseum 4 q 1960s: A new era was signaled in 1965 when the club drafted Dick Butkus and Gale Sayers in the 1st round of the college draft 5 q In 1968, Halas retired from coaching after 40 seasons and a 324-151-31 record q 1970s: The Bears played their final season in Wrigley Field in 1970 before moving to Soldier Field 6 q In 1975, Walter Payton was the club's first-round draft choice q After a 14-year hiatus, the Bears returned to the playoffs in 1977 and in 1979 under head coach Neill Armstrong q The organization suffered a major loss at end of the decade when team president George 'Mugs' Halas, Jr.
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