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Home , Cade McNown, Colt McCoy, Connor Cook, Dick Butkus, Eddie Royal, Gale Sayers

SITUATION ANALYSIS SCENARIO

Sports Marketing q Pretend you work for a sports team and that you are considering acquiring a player from another team. Prepare a document that tells me: q History of the team, history of the position, current trends or issues facing team, the need for this type of player, the need for this specific player, present the stats with an argument for 3 viable players, present other issues that will effect the team’s roster, and present which player you would recommend.

Team Chosen: Bears Position Being Sought:

HISTORY OF TEAM

Chicago Bears q 1920s: founded a pro football league & the Decatur Staley’s in 1920 1 q Franchise was renamed the in January of 1922 q Games were played at in front of 36,000 people q 1930s: The Bears won the 1932 Championship before 11,198 fans at Chicago Stadium under Coach 2 q The was created in 1933 q The franchise lost $18,000 that season; Halas returned to coach q 1940s: and co-coached the Bears during WWII when Halas was sent overseas; Bears won title in 1946 3 HISTORY OF TEAM q 1950s: In 1958, the Bears and establish an NFL attendance record drawing 100,470 in the LA Coliseum 4 q : A new era was signaled in 1965 when the club drafted and in the 1st round of the college 5 q In 1968, Halas retired from coaching after 40 seasons and a 324-151-31 record q : The Bears played their final season in Wrigley Field in 1970 before moving to 6 q In 1975, was the club's first-round draft choice q After a 14-year hiatus, the Bears returned to the playoffs in 1977 and in 1979 under q The organization suffered a major loss at of the decade when team president George 'Mugs' Halas, Jr. died at 54

HISTORY OF TEAM q : Former ’ Assistant becomes head coach in 1982 7 q In 1983, Michael McCaskey became the third president in club history after the death of George Halas q In 1984, the Bears returned to the NFL elite, where they advanced to the NFC Championship game (losing to San Francisco) and Walter Payton broke 's all-time NFL rushing record q In 1985, Bears defeated the Patriots 46-10 to win XX q The Bears won the NFC Central division each of the next three seasons, but could never get past the NFC title game q Walter Payton's jersey was retired following the '87 season.

HISTORY OF TEAM q 1990s: The 1992 season was marked by the retirement of , the end of the Mike Ditka era, and Kevin Butler becoming the club's all-time scoring leader 8 q The uniform numbers of Dick Butkus (51) and Gale Sayers (40) were retired in 1994 q The Bears became the first franchise in NFL history to win 600 games; 600 was a 13-7 win over Tampa at Soldier Field q On August 1, 1998, Mike Singletary became the 24th Bear inducted into the NFL Hall-of-Fame, the most of any franchise q 2000s: In 2001, the Bears win NFC Central title in the final year of the division's existence 9 q Super Bowl Appearance in 2006, lost to the Colts q 2010s: In 2013, Bears training facility, , renovated and upgraded to the most advanced in-house multimedia facility in NFL 10 q In 2013, hired as the 14th head coach in club history q In 2015, John Fox hired as the 15th head coach in club history Franchise is worth $2,450,000,000

11 Only 5 Conference Championship appearances since the start of the franchise

12 Decrease in attendance since 2014 due to high ticket prices 13 and bad team performance HISTORY OF THE QUARTERBACK POSITION q Great Chicago q (1939-1950) 14 q Statistics: 904 Completions, 1,744 Attempts, 51.8 Completion Percentage, 14,686 Yards Passing, 137 Passes, 132 Thrown, played 128 games q Multi-functional football player (DB and RB); holds passing records q Jim McMahon (1982-1988) 15 q Statistics: 1,492 Completions, 2,573 Attempts, 58.0 Completion Percentage, 18,148 Yards Passing, 100 Touchdown Passes, 90 Interceptions, played 66 games q Lead the Bears to a Super Bowl victory in 1985 q (1987-1993) 16 q Statistics: 2,350 Completions, 3,918 Attempts, 58.8 Completion Percentage, 26,288 Yards Passing, 129 Touchdown Passes, 117 Interceptions, played 177 games q Pro-bowl attendee; playoff appearances in the 1990s

Jim McMahon

Jim Harbaugh

Sid Luckman HISTORY OF THE QUARTERBACK POSITION q Not-So-Great Quarterbacks q Cade McNown (1999-2000) 17 q Statistics: 281 Completions, 515 Attempts, 54.6 Completion Percentage, 3,111 Yards Passing, 16 Touchdown Passes, 20 Interceptions Thrown, played 25 games q Went 1-8 as Bears starter and lasted only one season q (2004-2005) 18 q Statistics: 51 Completions, 98 Attempts, 52 Completion Percentage, 413 Yards Passing, 1 Touchdown Passes, 3 Interceptions Thrown, played 5 games q Went 0-3 as Bears starter; turned into 3rd string QB q (2009-Present) 19 q Statistics: 1,708 Completions, 2,784 Attempts, 61.4 Completion Percentage, 19,603 Yards Passing, 135 Touchdown Passes, 96 Interceptions Thrown, played 128 games q Countless injuries, interceptions, and overall bad attitude Cade McNown

Jonathan Quinn

Jay Cutler HISTORY OF THE QUARTERBACK POSITION Summary: q Technically and according to statistics, Jay Cutler is the all-time Chicago Bears leader in passing yards with 19,603 20 q Despite his statistics, I am looking to replace him because of his poor attitude, lack of leadership, excessive interceptions and sacks, and overall bad image and reputation amongst the public. q Chicago deserves a QB who delivers both on and off the field

Cutler was dubbed “The best bad quarterback the Bears have ever had” by SBNation.com in 2014 21

20 CURRENT TRENDS/ ISSUES FACING TEAM q Rebuilding q Players 22 q Traded multiple starting players at the start of 2015 season q LB Jared Allen, LB Jonathan Bostic, waived multiple players q Coaching Staff 23 q Had 3 different head coaches and staff in the past 3 years q John Fox (2015), Marc Trestman (2013-2014), and (2004-2012) q Injuries 24 q QB Jay Cutler missed 1 1/2 games with hamstring injury q WR Alshon Jeffery, WR Eddie Royal, Left Tackle Jermon Bushrod q 13 total players are currently injured q Bad Records/Performance q Had 4 consecutive losing seasons/records THE NEED FOR A NEW QB q Inconsistent starting and 2nd string quarterbacks q Jay Cutler and q Cutler has been starting QB for the past 7 years and it is time for a change 25 q Signed 7-year contract for $126,700,000 in 2014 q Becomes free agent in 2021, but can solve salary cap issue and obtain more players if released beforehand q When signing Cutler’s lucrative contact extension, Bears general manager Phil Emery faced a tremendous amount of criticism from the team’s fan base as well as experts around the football world 26 q Keeping Cutler is a waste of money if we continually fail to see results

Availability of free agents in 2016 = NEED NEW STARTING QB 27 Cutler is 10th highest paid NFL player LIST OF VIABLE PLAYERS

NFL Free Agents: 28 2016 NFL Draft Prospects: 29 1. 1. () Projected 1st Round 2. 2. ( 3. State) Projected 1st round 4. Colt McCoy 3. Cardale Jones ( State) Projected 1st-2nd round 4. Christian Hackenberg (Penn State) Projected 1st-2nd round

TOP 3 VIABLE PLAYERS (PLUS DRAFT PICK OPTION)

1. Sam Bradford q Free agent in 2016 q Current Team: 2. Matt Hasselbeck q Free agent in 2016 q Current Team: 3. Colt McCoy q Free agent in 2016 q Current Team: Redskins 4. Connor Cook (Possible Draft Pick) q Projected 1st round draft pick in the 2016 NFL Draft q Current Team: Michigan SAM BRADFORD Age: 27 Height: 6’4 q Prior to the NFL, he played for where he 40 yard dash: 4.78 sec was the 2nd sophomore in the school’s history to College: Oklahoma win the q Current starting QB for the 2015 Eagles q Drafted into the NFL by St. Louis Rams 1st overall in the 2010 NFL Draft q In 2010, his first season in the NFL, Bradford set the record for most completions by a rookie in NFL history, which helped earn him the NFL Offensive Rookie of the Year award q Career Statistics: 54 games started and played, 1,152 completions and 1,950 attempted, 60 completion percentage, 12,346 total yards, 67

Pros: Bradford is a good choice because of his solid statistics, strong confidence and leadership on the field, and because of his potential as a rookie Cons: He has a history of injuries (ACL/lower body) MATT HASSELBECK Age: 40 Height: 6’4 q Drafted in the 6th round of the 1998 NFL Draft by the Weight: 225 lbs College: Boston College q After a season on the practice squad and two seasons backing up , he was traded to the Seahawks in 2001 q In 2003, he led Seattle to 1 Super Bowl and 6 playoff appearances q He was selected to 3 Pro Bowls and was an All-Pro in 2005 q 11 postseason starts as a quarterback and ranks 16th all-time in NFL history q Career Statistics: 203 games played, 3,114 completions and 5,105 attempted, 60.5 completion percentage, 35,443 total yards, 206 touchdowns

Pros: He is a good choice because of his experienced, veteran status and impressive statistics Cons: Has a history of injuries and is getting up there in age (probably on the verge of retiring) Age: 29 COLT MCCOY Height: 6’1 Weight: 214 q Drafted by the Browns in the 3rd round of the College: 2010 NFL Draft q In college, McCoy was the starting QB for the from 2006–2009 and won the 2008 Award, was the 2008 Heisman Trophy runner-up and 2009 Heisman finalist q His senior year, he won 13 of the top 15 major college player awards including quarterback of the year, offensive player of the year and outstanding football player of the year q Currently 2nd string QB for the Redskins behind Robert Griffin III q Established himself as a dual threat quarterback q Career Statistics: 33 games played, 501 completions and 831 attempted, 60.3 completion percentage, 5,458 total yards, 25 touchdowns

Pros: He is a good choice because of his versatility, his strong offensive game, his ability to get the out quickly, and his mobility around the field Cons: Lacks arm strength to make touchdown passes (his ball is on target, but lacks velocity) CONNOR COOK Age: 22 Height: 6’4 Weight: 220 q Ranked as the nation's 13th best quarterback recruit by Rivals.com College: Michigan State q Ranked #2 in his QB position and projected to be 1st round NFL Draft pick q Second-team All-Big Ten in 2013 and 2014, won Big Ten Championship in 2013 and named MVP, won Rose Bowl in 2014 and named Offensive MVP, won Cotton Bowl in 2015 q Statistics: 494 completed and 848 attempted yards, 6,758 total yards, 58.3 completion percentage, 55 touchdowns, and 16 interceptions

Pros: He is a good choice because he possesses effortless arm strength, a large build to take punishment, and performs well under pressure and in key situations Cons: His performance with the rushing game lacks structure and his rookie status might not be enough to become a starting quarterback right away OTHER RELEVANT ISSUES

1. Sam Bradford q He is a bit pricier than the other players q Salary with the Eagles: $12,985,000 q His history of injuries might be a risk when signing him

2. Matt Hasselbeck q At the age of 40 and after playing in the NFL for 17 seasons, he is most likely to retire within the next season or so q The Bears are looking to acquire/pay for a long-term QB q Has a large fan base and support

3. Colt McCoy q In the 2015 season, he was the underdog who replaced the 2 QB’s ahead of him due to inconsistency and injuries q Has the determination and leadership that the Bears are looking for in a QB q Trusted to fill the shoes of injured Robert Griffin III

4. Connor Cook q He is an option, but the Bears must secure him in the 1st round or else another team will choose him PLAYER I WOULD RECOMMEND

Sam Bradford q Despite his price, I believe that he would be a valuable asset to the Chicago Bears as their starting quarterback q He is currently the “leading force” for the Philadelphia Eagles q He is favorable and likeable among both fans and critics q He is a rookie with potential and many years in the NFL to look forward to q Fully recovered from his last ACL surgery in 2014 q Physically gifted player with underrated athleticism q Arm strength, pass on target, easy mobility in the pocket q He is not necessarily the most vocal person, but he is a natural-born leader of whom teammates listen to, follow, and respect

"I like to lead by example. Just come in, work hard. I think once the guys see that you've bought into the system and are willing to put in the work, they're going to follow you.” - Sam Bradford SAM BRADFORD FOR QB 2016! THE END. SORRY, JAY.