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SITUATION ANALYSIS SCENARIO Sports Marketing q Pretend you work for a sports team and that you are considering acquiring a player from another team. Prepare a document that tells me: q History of the team, history of the position, current trends or issues facing team, the need for this type of player, the need for this specific player, present the stats with an argument for 3 viable players, present other issues that will effect the team’s roster, and present which player you would recommend. Team Chosen: Chicago Bears Position Being Sought: Quarterback HISTORY OF TEAM Chicago Bears q 1920s: George Halas founded a pro football league & the Decatur Staley’s in 1920 1 q Franchise was renamed the Chicago Bears in January of 1922 q Games were played at Wrigley Field in front of 36,000 people q 1930s: The Bears won the 1932 Championship before 11,198 fans at Chicago Stadium under Coach Ralph Jones 2 q The National Football League was created in 1933 q The franchise lost $18,000 that season; Halas returned to coach q 1940s: Luke Johnsos and Hunk Anderson co-coached the Bears during WWII when Halas was sent overseas; Bears won title in 1946 3 HISTORY OF TEAM q 1950s: In 1958, the Bears and Los Angeles Rams establish an NFL attendance record drawing 100,470 in the LA Coliseum 4 q 1960s: A new era was signaled in 1965 when the club drafted Dick Butkus and Gale Sayers in the 1st round of the college draft 5 q In 1968, Halas retired from coaching after 40 seasons and a 324-151-31 record q 1970s: The Bears played their final season in Wrigley Field in 1970 before moving to Soldier Field 6 q In 1975, Walter Payton was the club's first-round draft choice q After a 14-year hiatus, the Bears returned to the playoffs in 1977 and in 1979 under head coach Neill Armstrong q The organization suffered a major loss at end of the decade when team president George 'Mugs' Halas, Jr. died at 54 HISTORY OF TEAM q 1980s: Former Dallas Cowboys’ Assistant Mike Ditka becomes head coach in 1982 7 q In 1983, Michael McCaskey became the third president in club history after the death of George Halas q In 1984, the Bears returned to the NFL elite, where they advanced to the NFC Championship game (losing to San Francisco) and Walter Payton broke Jim Brown's all-time NFL rushing record q In 1985, Bears defeated the Patriots 46-10 to win Super Bowl XX q The Bears won the NFC Central division each of the next three seasons, but could never get past the NFC title game q Walter Payton's jersey was retired following the '87 season. HISTORY OF TEAM q 1990s: The 1992 season was marked by the retirement of Mike Singletary, the end of the Mike Ditka era, and Kevin Butler becoming the club's all-time scoring leader 8 q The uniform numbers of Dick Butkus (51) and Gale Sayers (40) were retired in 1994 q The Bears became the first franchise in NFL history to win 600 games; number 600 was a 13-7 win over Tampa at Soldier Field q On August 1, 1998, Mike Singletary became the 24th Bear inducted into the NFL Hall-of-Fame, the most of any franchise q 2000s: In 2001, the Bears win NFC Central title in the final year of the division's existence 9 q Super Bowl Appearance in 2006, lost to the Indianapolis Colts q 2010s: In 2013, Bears training facility, Halas Hall, renovated and upgraded to the most advanced in-house multimedia facility in NFL 10 q In 2013, Marc Trestman hired as the 14th head coach in club history q In 2015, John Fox hired as the 15th head coach in club history Franchise is worth $2,450,000,000 11 Only 5 Conference Championship appearances since the start of the franchise 12 Decrease in attendance since 2014 due to high ticket prices 13 and bad team performance HISTORY OF THE QUARTERBACK POSITION q Great Chicago Quarterbacks q Sid Luckman (1939-1950) 14 q Statistics: 904 Completions, 1,744 Attempts, 51.8 Completion Percentage, 14,686 Yards Passing, 137 Touchdown Passes, 132 Interceptions Thrown, played 128 games q Multi-functional football player (DB and RB); holds passing records q Jim McMahon (1982-1988) 15 q Statistics: 1,492 Completions, 2,573 Attempts, 58.0 Completion Percentage, 18,148 Yards Passing, 100 Touchdown Passes, 90 Interceptions, played 66 games q Lead the Bears to a Super Bowl victory in 1985 q Jim Harbaugh (1987-1993) 16 q Statistics: 2,350 Completions, 3,918 Attempts, 58.8 Completion Percentage, 26,288 Yards Passing, 129 Touchdown Passes, 117 Interceptions, played 177 games q Pro-bowl attendee; playoff appearances in the 1990s Jim McMahon Jim Harbaugh Sid Luckman HISTORY OF THE QUARTERBACK POSITION q Not-So-Great Quarterbacks q Cade McNown (1999-2000) 17 q Statistics: 281 Completions, 515 Attempts, 54.6 Completion Percentage, 3,111 Yards Passing, 16 Touchdown Passes, 20 Interceptions Thrown, played 25 games q Went 1-8 as Bears starter and lasted only one season q Jonathan Quinn (2004-2005) 18 q Statistics: 51 Completions, 98 Attempts, 52 Completion Percentage, 413 Yards Passing, 1 Touchdown Passes, 3 Interceptions Thrown, played 5 games q Went 0-3 as Bears starter; turned into 3rd string QB q Jay Cutler (2009-Present) 19 q Statistics: 1,708 Completions, 2,784 Attempts, 61.4 Completion Percentage, 19,603 Yards Passing, 135 Touchdown Passes, 96 Interceptions Thrown, played 128 games q Countless injuries, interceptions, and overall bad attitude Cade McNown Jonathan Quinn Jay Cutler HISTORY OF THE QUARTERBACK POSITION Summary: q Technically and according to statistics, Jay Cutler is the all-time Chicago Bears leader in passing yards with 19,603 20 q Despite his statistics, I am looking to replace him because of his poor attitude, lack of leadership, excessive interceptions and sacks, and overall bad image and reputation amongst the public. q Chicago deserves a QB who delivers both on and off the field Cutler was dubbed “The best bad quarterback the Bears have ever had” by SBNation.com in 2014 21 20 CURRENT TRENDS/ ISSUES FACING TEAM q Rebuilding q Players 22 q Traded multiple starting players at the start of 2015 season q LB Jared Allen, LB Jonathan Bostic, waived multiple players q Coaching Staff 23 q Had 3 different head coaches and staff in the past 3 years q John Fox (2015), Marc Trestman (2013-2014), and Lovie Smith (2004-2012) q Injuries 24 q QB Jay Cutler missed 1 1/2 games with hamstring injury q WR Alshon Jeffery, WR Eddie Royal, Left Tackle Jermon Bushrod q 13 total players are currently injured q Bad Records/Performance q Had 4 consecutive losing seasons/records THE NEED FOR A NEW QB q Inconsistent starting and 2nd string quarterbacks q Jay Cutler and Jimmy Clausen q Cutler has been starting QB for the past 7 years and it is time for a change 25 q Signed 7-year contract for $126,700,000 in 2014 q Becomes free agent in 2021, but can solve salary cap issue and obtain more players if released beforehand q When signing Cutler’s lucrative contact extension, Bears general manager Phil Emery faced a tremendous amount of criticism from the team’s fan base as well as experts around the football world 26 q Keeping Cutler is a waste of money if we continually fail to see results Availability of free agents in 2016 = NEED NEW STARTING QB 27 Cutler is 10th highest paid NFL player LIST OF VIABLE PLAYERS NFL Free Agents: 28 2016 NFL Draft Prospects: 29 1. Matt Hasselbeck 1. Jared Goff (California) Projected 1st Round 2. Sam Bradford 2. Connor Cook (Michigan 3. Michael Vick State) Projected 1st round 4. Colt McCoy 3. Cardale Jones (Ohio State) Projected 1st-2nd round 4. Christian Hackenberg (Penn State) Projected 1st-2nd round TOP 3 VIABLE PLAYERS (PLUS DRAFT PICK OPTION) 1. Sam Bradford q Free agent in 2016 q Current Team: Philadelphia Eagles 2. Matt Hasselbeck q Free agent in 2016 q Current Team: Indianapolis Colts 3. Colt McCoy q Free agent in 2016 q Current Team: Washington Redskins 4. Connor Cook (Possible Draft Pick) q Projected 1st round draft pick in the 2016 NFL Draft q Current Team: Michigan SAM BRADFORD Age: 27 Height: 6’4 q Prior to the NFL, he played for Oklahoma where he 40 yard dash: 4.78 sec was the 2nd sophomore in the school’s history to College: Oklahoma win the Heisman Trophy q Current starting QB for the 2015 Eagles q Drafted into the NFL by St. Louis Rams 1st overall in the 2010 NFL Draft q In 2010, his first season in the NFL, Bradford set the record for most completions by a rookie in NFL history, which helped earn him the NFL Offensive Rookie of the Year award q Career Statistics: 54 games started and played, 1,152 completions and 1,950 attempted, 60 completion percentage, 12,346 total yards, 67 touchdowns Pros: Bradford is a good choice because of his solid statistics, strong confidence and leadership on the field, and because of his potential as a rookie Cons: He has a history of injuries (ACL/lower body) MATT HASSELBECK Age: 40 Height: 6’4 q Drafted in the 6th round of the 1998 NFL Draft by the Weight: 225 lbs Green Bay Packers College: Boston College q After a season on the practice squad and two seasons backing up Brett Favre, he was traded to the Seahawks in 2001 q In 2003, he led Seattle to 1 Super Bowl and 6 playoff appearances q He was selected to 3 Pro Bowls and was an All-Pro in 2005 q 11 postseason starts as a quarterback and ranks 16th all-time in NFL history q Career Statistics: 203 games played, 3,114 completions and 5,105 attempted, 60.5 completion percentage, 35,443 total yards, 206 touchdowns Pros: He is a good choice because of his experienced, veteran status and impressive statistics Cons: Has a history of injuries and is getting up there in age (probably on the verge of retiring) Age: 29 COLT MCCOY Height:
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