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Vol. VII, No. 10 SPRINGFIELD. MISSOURI MAY, 1948

• OZARKOLOGY • COVER STORY Bill Ring, K-A-K "Hillosopher," tells All of spring, from first spears of grass us about a wise old hillbilly who never to early roses, belongs to the young. We got excited-even about aviation. "Airy­ symbolize all of them with this picture of planes," he said, "ain't so ree-markable. Alma Jean Cain, 18, of the KWTO They's jist like a goose--got lo git a run­ Traffic Department, and Monty Matthews, nm start afore they kin fly." Bill likes just turned 21, surrounded by tulip Ire& this shir.ing example of being satisfied. blossoms in the warm sun. Page 2 THE KWTO DIAL

$1 per year 10c per copy

The Dial is published the first of every month by Radio Station KWTO as a .service to its listeners in more than 1 OD counties in Missouri, Kansas, Arkansas and Oklahoma, and to former Ozarkians in other states. • BABY OF THE MONTH If the numbers 4-48 appear after your Despite the fact that Victoria Bauer, name on the address label at the top of dreamy blonde daughter of Chief Engineer page 20, your subscription expires with Fritz Bauer, just celebrated her second this issue. Address correspondence and birthday February I. she gives a mighty renewals to Editor of The Dial, care of good imitation of a real piano virtuoso. The secret of her solemnity: There's a big KWTO , Springfield , Missouri. birthday cake just beyond camera range.

BY THE EDITOR INSIDE AT THE STUDIO • • • • • • • • OF THE DIAL

We couldn't get much out of Lou Black or a pun, and Tom Westbury says the boy about the house he and Pat have rented, is going to grow up to be an Abbott and except that it's north of town, near the Costello gag-writer if Papa doesn't take Bolivar road, and has a fi ne view of a him more seriously. "Mi'ke," Dick informs coke-and-dance spot, The Red Barn ... us, "is trying to cut teeth, but he seems Pat's a better reporter. It was built, she to gum it up all the time" .. . Mike and explained, by an e ngineer, and is so Margie are thinking of shopping for a modern in every detail that, when she cooler apartment for the summer .. .. has on a short dress, she feels as if she Rick Allen, George Earle's 14 -months-old ought to walk around like Groucho Marx, "boss," went to his first party late last knees bent, so the house will think she's month--a little girl's birthday celebration wearing the New Look. It has glass -and departed from an old family cus­ bricks in one kitchen wall for proper dif­ tom established by his father a good fusion of daylight, is built on seven dif­ many years ago : He didn"t, as Pa did at ferent leve ls from basement to sun d eck, the same age, throw his ice cream on the is partly paneled inside in knotty pine, guest of honor . . . George Earle thinks has a picture window .. . "Nicest of all," that Percy the Parrot"s "oolie-oolie" call, says Pat, " no chickens." To w hich Lou which takes the place of the curbstone remarks wryly : " I don't see that it matters whistle and the wolf howl, is not only to her if we do or don't have chickens. a more dignified way of saying " Pretty The closest she came to taking care of Girl," but that it's also easier on Percy 's the ones at the other place was to count larynx . . . "Maybe so," comments Lennie the egg money." Aleshire, "but 'Twenty - Three Skidoo' and 'Oh You Kid' are still plenty good Asking Dick Witty for news of young enough for me." Michael Stephen is asking for a wisecrack (Continued on PAGE 18) MAY . 19 48 Page 3

CONTEST WILL • • • • • • • • •BOOST OZARKS

No matter where you're settin', it looks lay, President, Drury College; Dr. Robert from every angle like the biggest season Good, President, School of the Ozarks; in its history for KWTO's all-star Satur­ Dr. Roy Ellis, President, SMS. day night i=boree. Not only is it back The competition, by the way, is the on MBS network, heard on a hook-up of idea of that old Ozarks booster and Hill­ 161 Mutual Stations coast-to-coast. Not osopher, Bill Ring, but all the boys­ only is its summer season being launched from Goo-Goo to newcomers Chuck with a contest that will promote the Bowers and Jack Crandall-have had a Ozarks all over the nation as the ideal hand in it. vacationland. But Korn's-A-Krackin' has Korn played Branson the night of April had to turn away crowds at three of its 24, Capitol Theater a t Jefferson City for first live on-the-road engagements in the first new network show May 1, will nearby communities--at Vienna, at Lick­ hit Waynesville May 8 and will be in ing and Osceola. Sarcoxie at the height of the p eony News of the K-A-K contest will be season May 22. Reputable organizations broadcast for the first time Saturday interested in sponsoring a K-A-K show, night May 15th, and listeners all over and able to provide seating capacity of the country will be invited to write "Hill­ 1000 or over, should get in touch with osophy," a standing feature of the pro­ Lou, care of KWTO. gram, in competition for this wonderful $2000 prize: A two weeks, all-expense-paid vacation in the Ozarks for two persons, including transportation by American Airlines; suite at the Kentwood Arms, dinner at the Cry­ stal Room; two weeks' reservation, begin­ ning Aug. 1, at the Taneycomo Hotel. Rockaway Beach, meals included; Higgins cruiser from Patterson · Boat dock at win­ ner's disposal; fishing boats, guide and tackle furnished; two-day float trip out­ fitted by Jim Owens; trip through Shep­ herd oJ the Hills Country and overnight stop at Crescent Hotel, Eureka Springs, with meals; appearance on K-A-K, coast­ to-coast, night of Aug. 7; trip to Norfork lake including cabin at Marion Rivers re­ sort, plane trip and cruise from dam to headwaters; special beach party and radio i=boree at Rockaway Aug. 10; golf, boating, horseback riding, dancing. And just imagine, as folks from Maine to California sharpen their pencils to try C. T. PATTERSON for this superb prize by writing "Hilloso­ phy" in 150 words or less, what grand You hear him on Lipscomb"s Farm Forum every Saturday al 11 :45-lhis Jann prob­ publicity the contest will be for the whole lems expert famous throughout the middle Ozarks area! The contest will run from ~est for research in control of poultry May 15 to June 26, winner will be an­ diseases. Bat yoa don"t hear his com­ nounced July 10th, and the Ozarks as a panion in the photograph, one of his 50 line white leghorn hens, raised on Lips­ vacation spot will be featured on the comb" s Egg Mash with Wo"Con (a con­ program all summer long! traction for .. worm-control.. developed by Contest judges will be Dr. James Find- Patterson as Lipscomb's research director). /_ THE KWTO DIAL

A REPORT FROM THE SPRING INVENTORY . • • • • • • EDITOR OF THE DIAL

The colors we've used on this month's bad?" Violet grins. " Just wait until the cover are deceptive. They may look like Dog show!" black and orange to you, but they put Among the winners of free Dial sub­ The Dial in the red ... Driving back and scriptions in our nightly drawings at the KWTO booth during the Exposition: Mrs. forth between home base and Hollister Willard Dennis of Bolivar, Mrs. Flossie a good bit these past weeks, I've had a Chapman of Ozark, James Vaughan of chance to get acquainted with some Route 6, Springfield, Mrs. M. T. William­ KWTO programs I seldom hear. The son of Springfield . . . Most Exposition Betty Crocker Magazine of the Air, I dis­ fun: Picking children out of the crowd covered, is a kitchen full of fun-like the to draw winners from the box ... Laugh­ morning when Henry Morgan accepted ing at the spats-wearing washing ma­ Betty's gift of a General Mills iron that chine salesman whose "foolproof" pro­ irons both backwards and forward, and duct went haywire and flooded the said he'd use it on · his reversible shirts. corridor . . Listening to the cheers and And were you listening the morning a laughter of Children's Home and Cen­ Tom Breneman "wisher" suggested that tenary Home youngsters who were guests everybody ought to live in such a way of the Traveling Men's Booster Club the that they'd never be afraid to give the last day of the show ... I've been read­ family parrot to the village gossip? ing Willilord's mail, a letter from a lonely Nicest birthday sentiment I ever heard, lady who threatened: "If I ever come up from Miss Effie Gill of Humansville: "The there to get you, heaven help you!" . . . violets and lilies of the valley are all Letters from Mrs. Thelma M: Smith of in bloom and look so fresh and beautiful. Stockton, Mrs. A. L. Haller of Steelville This is a fine time of year for a person to . . . Ruby Gave of Lenexa, Kan., a Haden come into the world, and you are one of Family fan, thinks our "new copies are the lucky ones" ... The two English set­ beauties" ... News of a former "Good ter pups Mr. Foster is holding in one of Neighbor Orchid" winner, Grace Smalley this month's pictures belong to Foster and ... Studio visitors during the Music Fes­ Bill Ring, are the progeny of Lou Black's tival at SMS: Most of the competitiors " Patsy" and Foster's "Little Joe" . . . and half their teachers, including Opal Among recent Dial office visitors: Virgil Clark of Ackley School, May Hope of Brendlinger of Monett, in Springfield tak­ Unity and Pearl Simmons of Spring Hill ing State Association of the Blind training -but I've forgotten what town they're to run a magazine and soft drink stand from! . . . Lawrence Hickey, Lela Overall, at the Post Office in his home town . . . Ray Terrell and teacher Dorothy Houston The boys from the Laughing Academy were among the "Four Leaf Clover" haven't yet come for Violet Morton, Jean singers with the Hayloft Frolics gang one Scherner and myself, but it's just a mat­ afternoon a couple of weeks ago. ter of days. First there was the Exposi­ Lots of requests for "Take Your Time," tion in the Mosque where our offices are, which got dashed off one of those hectic and where we really try to work, and mornings when I just made it to the the business of manning the Dial booth microphone with a limping second to there with help from Monty and Alma spare and no breath: Jean. Then the Navy Band came and blew us deaf. .After that the Shrine Cir­ Where's the fire and what's the hurry? cus arrived, filling the basement with Take your time. elephants and horses and the auditorium Why the rush, the crush, the flurry? with the happy howls of thousands of Take your time. small fry, all with tonsils by Claxton. Look! Your nerves are on the blink. I put in a requisition for 50 pounds of Pile the dishes in the sink, " Elephant-Oh-No." "You think this is !Continued on PAGE EIGHTEENJ

' MAY, 1948 Page .5

PHOTOGRAPHS BY FLASHES IN THE PANORAMA . . . . . BEUEL H A Y M E S

I. It was reunion-time for Uncle duck hµnling season as he admires Carl Haden, comedian Rufe Davis two fine seller pups. and Bill Ring when the Gene Autry 4. Bill Matthews, who is business show came to town. There's a manager for the quartet's personal story about Rufe and his old appearances, combines corres­ friendship with Lennie Aleshire pondence with baby-sitting for in this issue. 5-months-old Richard Gene while 2. No KWTO "star" is more pop­ Wanita takes it easy. ular than County Agent C. C. Keller, whose daily broadcasts FICTION AND FACT keep Ozarks agriculturists abrea st Sam Cowling, the court jester of ABC's of latest farming techniques. Breakfast Club, has added the following 3. KWTO President Ralph Foster pearl of wisdom to his almanac: "There's has his mind on spin-fishing right an old saying concerning married couples, now, but still looks forward to 'He who hesitates is bossed.'" Page 6 THE KWTO DIAL LOOKJN• AT YOU .. . BY FLOYD SULLIVAN Paul Glynn, KWTO Newsman, had an exceptional opportunity to study Russia­ as few tourists see it-when he visited the Soviet Union a few years ago with his father, Dr. Robert Glynn. Incident­ ally, since Dr. Glynn was sent to Russia under an exchange-study agreement for American and Russian physicians, he had special privileges on his sight-seeing tours. Paul profited by those privileges a nd has many interesting stories to tell about "inside" Russia. For example, the story of the hotel door-man in Moscow, who had once been jeweler to the Czar. When the Reds took over in Russia, they FLOYD SULLIVAN gave the Czar's jeweler a job tending the door of a hotel just across the street from It's like old times to have Sully. KWTO the large building that once housed his news chief and veteran reporter of more highly profitable jewelry business. It than 30 years' experience, back on the was his punishment to toil all night in air again. He's been persuaded to return the shadow of a grim monument to his to the mike with his service program. lost fortunes. Sully's Spotlight, at 7 p. m. every Tuesday * * * evening. Be listening for his sound hope to be able to interview Paul analyses of the news. some Tuesday night at seven o'clock on my Spotlight program and let him tell you first-hand of the mysterious nation • THE SPONSOR'S COBMER beyond the iron curtain.

Now we really know summer is on the KWTO Newsman Bill Chatham soldiered way. The Eskimo Pie Co. has started its in India during World War II and• he has warm weather schedule of spot announe&­ an interesting story to tell of an Indian ments-yum ! .. . Carbola and United house-boy, who took care of his quarters. Farm Agency also taking new spot sched­ Of course, the houseboy had his idol to ules, Carbola's to start the middle of this whom he prayed. However, when the month . . . . Colgate-Palmolive-Peet has god failed to answer his prayers the boy started a new schedule for Fab. punished the idol. Sometimes the lad Footlax manufacturers like the Haden would set the idol out in the rain. But Family so well at 5 :30 a . m. that they're the worst punishment of all was to lay taking them on again Tues., Thurs. and the god under Bill's bed because Bill, Sat. at 5 p. m., alternating these days naturally, was a non-believer. In the with Evans Drug ... Outlet Furniture near future, I also hope to interview Bill Co. now sponsors Slim Wilson !iTe days on the Spotlight program.. I am certain a week at 9:15 ... Knight Oil Co. has you will find him intensely interesting as bought Lee G eorg e's Sportscast three he explains the vast void that lies be­ days a week. tween the East and West when it comes to a question of complete understand ing . The Gospel Rocket is the title of the * * new transcribed Assembly of God pro­ Smart men never under-estimate their gram at 8 :45 Saturday mornings . . . enemies, but even the most wary some­ lseman's Hillbilly Hit Parade is heard at times over-estimate themselves. 8 :30 p . m. Saturdays. MA Y, 19 4 8 Page 7

NEWCOMER BOWERS THE SPOTLIGHT • • • • • • • • • • • • PUZZLES DIOGENES

It's uncanny how often this writer finds the " spotlight" slowly converting itself into an X-ray machine as she reviews notes of a long talk with some KWTO pe rsonality. Unspoken ambitions, half­ fo'l"gotten d reams reveal themselves in som.e chance co=ent the interviewed one has made. Chuck Bowers, one of the newest ad­ d itions to the KWTO talent staff, is half­ shy, half-friendly, half-comical, half­ solemn, easy-going, easy to know, yet with an inner core of reserve that evades the Diogenesean glare. Believing that you, o ur Dial readers, want to get to know the real person behind the voice on the ra­ dio, behind the noncommital face in the photograph, we advance three possible reasons why Chuck doesn't yield him­ on straight in the face of the entertain­ self up to easy analysis. ment world's temptations . to get cocky, It may be because he is still, at 26, and egotistical and big-talking. with many wanderings and many kinds Chuck was born in Wichita, son of a of jobs behind him, uncertain of what he Santa Fe bridge construction foreman of w ants life to give him. It may be that Indian and Irish stock, a Tennesseean, a long and serious illness when he was and a mother of Scotch-Irish descent. 15 made him inward-looking, gave him Chuck used to visit his grandfather, James a capacity for self-examination and self­ Shanks, who raised show herefords at criticism that is rare in unattached and Buena Vista Farm near Strafford. handsome young men in the entertain­ Of two older brothers and two older ment field. It may be !p at he learned sisters, Chuck, the baby, looked most more about living and dying, himself and like his Dad: h=el-brown eyes, black those about him, in the lush and fear­ curly hair, boldly handsome features and filled jungles of Pacific islands, than a a tall and sturdy build. man likes to know. And that he learned Saturday night was bath, discipline still more when he came back from that and funny-pape rs night. Chuck's father, strange and ugly part of the war-New gone during the w eek, came home on Guinea , the Phillipines--and found that weekends and took a light switch to those the girl he'd le ft behind had married who had misbehaved while he was gone. so mebody else. The y ca lled C huck " high-pockets" and At least all these experiences d eserve "slive r" then . (He 's now 6 feet 3 ½ credit fo r three assets Chuck Bowers inches tall.) bring s to radio---a new field to him. He's He was playing a lot of baseball and le vel-headed, not susceptible to adulation basketba ll, lea rnin g to d ance, plunking or flattery. He's modest. And he's g ood­ on a n old, patched guitar somebody ha d naturedly lacking in envy or false am­ discarded, and otherwise en joying him­ bition, unlikely to follow will-o-the-wisp self, w hen h is a ppendix ruptured . He dreams of being the hottest entertainer was 15-an age at which it isn't ea sy to in front of a microphone, the baritone at spend months in a hospita l, more months whom bobb y-soxers swoon, the matinee in ailing idleness. With d ang erous peri­ idol of the ozone. Chuck gives some of tonitis to control. the d octors d enied him Slim Wilson's p romise--although it's too w :x ter for 12 da ys. Finally, when a nurse soon to be sure-of keeping his head set (Continued on PAGE SEVENTEEN) Page 8 THE KWTO DIAL MEDITATIONS AT NORFORK

. . . BY MATT MATTHEWS FOSTEB & CO .

I want lo introduce this new Dial col­ KWTO's sideline service to the O zarks u mn of mine with a poem, read over the area-that of promoting it as the nation's air on our 7:45 a . m. Foley program, for No. 1 vacationla nd-never got wider pub­ which I've had many requests. licity than April 15 through 22. Alex Drier, NBC newscaster, announced in ad­ SERMONS WE SEE: vance his plans for a hill country a ngling

I'd rather see a sermon than hear one trip with "that fabulous fisherman, Ralph Fosler." Don McNeill, Breakfast Club any day; I'd rather one would walk with emcee, built up the trip in advance of his me than merely tell the way. The eye's departure and after his return, and Allan a better pupil and more willing than the Prescott, who subbed for him in his ab­ ear; fine counsel is confusing, but exam­ sence, made frequent references to it ple's always clear. And the best of all while Mc Neil] was away having luck with his fly rod, and as a result of this the preachers are the men who live their "important meeting in the O zarks," Mc­ creeds, for to see good put in action is Neill has decided to ~un for President ! what everybody needs. Occasion for all this coast-to-coast ABC and NBC publicity w as a trip organized I soon can learn lo do it if you'll let me by Fosler, President of KWTO, and in­ see it d one; I can watch your hand in cluding Drier, McNeil!, John E. Pearson­ action, but your tongue too fast may run, former KWTO-er and now a n ational and the lecture you deliver may be very radio representative-John Haltman, NBC wise and true, but I'd rather gel my les­ announcer; Paul Rhymer, writer of the sons by observing what you do. For I Vic and Sade show; Frank Breslin, Pear­ might misunderstand you and the high son's New York representative; Joe Hart­ a dvice you give, but there's no misun­ e nbower, manager of KCMO, Kansas City; d erstanding how you act and how you Dr. Wallis Smith of Springfield, Foster's live. favorite fishing crony. The gang went down to Red Bank on Norfork Lake on When I see a deed of kindness, I am Friday the 16th, returned the following eager to be kind. When a weaker bro­ W ed nesday. They were outfitted by Elmo ther stumbles and a strong man stays Hurst of Cotter, Ark., and, according to behind to see if he can _help him, then the reports from Foster and McNeill, "we the wish grows strong in me to become had everything but television." as big and thoughtful as I know that A camp cook stuffed them with country friend to be. And all travelers can wit­ ham, roast beef. steak and fried chicken ness that the b est of guides today is not in between fi sh dinners of crappie, bass, the one who tells them, but the one who bluegill. Otto Herrick of Springfield flew shows the way. down in his amphibian so there was air-taxi service for the anglers. Foster's One good man teaches many, men triumph was landing a 4-pound bass just believe what they behold; one deed of after dark, after he'd discarded his spin­ kindness noticed is worth forty that are ner for a casting rod. The fishermen sent told. Who stan ds w ith men of honor back 15 bass weighing from 2 ½ to 5 learns to hold his honor dear, for right pounds, and Drier was so proud of one living speaks a language which to every­ of his, caught with a casting rod, that one is clear. Though an able speaker he's having it mounted. charms me with his eloquence, I say, I'd rather see a sermon than to hear one, Watch for pictures of McNeil! a nd any day. others in the June Dial. MAY, 1948 Pag.e 9

NEWS OF FAVORITE A. B. C. ROUNDUP • • • . . • NETWORK PROGRAMS

Tom Breneman, photographed as he made An honor that has recently come to his annual Community Chest tour last Walter Winchell, our 8 p. m . Sunday com­ year, visiting eight major cities and turn­ mentator sponsored by Jergen's: He ing all performance proceeds over to the topped a recent Hooper list with a rating local charity drives. of 29.0 for his March 21st broadcast ... At about the same time another com­ mentator, Drew Pearson, w as up in Dan­ bury, Conn., paying off an election bet. He had promised to eat his hat publicly if Harold Stassen failed to get three dele­ gates in the New Hampshire primaries, and did so before a large audience in Danbury, where Lee Hats are made. His kind-hearted sponsors, however, made up a special "stylish straw" of shredded wheat. OUT OF THE FILES

6 Years Ago Bob White returns to staff (now in One of Tom Breneman's last acts before Denver) Breakfast Clubbers Don his death was to honor an O zarkian, Mrs. McNeil,. Nancy Martin and Jack Baker Amy Brewbaker of Mountain View. On visit KWTO . .. Smokey Lohman returns April 27th he sent her the "Good Neigh­ to station (now in Denverl. bor O rchid," and acknowledged a letter S Years Ago from Mrs. Iolienne Legg Hinkle nominat­ Lennie Aleshire and Bill Mason join ing her for having "rendered an un­ KWTO's staff (BilJ here in Springfield) accountable amount of service to the ill." ... Willi~ Wells in the spotlight (now Breneman loved the Ozarks, fished at in Oklahoma City) . .. The great Dizzie Roaring River just last year and was Dean visits KWTO . . Lonnie and Thelma planning - according to Don McNeill Robertson join staff (now in Pittsburg, when he visited here several weeks ago Kan.l. --a return trip next year. He had said 4 Years Ago that he "felt mighty at home down here." New harmony team, Doc and Esther Ralph Foster, President and General Embree, joins staff (now in Topeka) ... Manager of KWTO, had this to say of A picture of Red Belcher (now at Wheel­ Breneman's tragic passing on the morn­ ing W. Va.l ...George Rhodes in the ing of April 28: spotlight (now on his farm near Rogers­ "My admiration for Breneman went ville). deeper than mere respect for a great 3 Years Ago personality. He helped give to ABC and Russ Davis here on his vacation (now network radio what we have always tried in Chicago) .. . Luke McNeeley in the to give the Ozarks through KWTO--a spotlight (back at KWTOl ... A letter feeling of neighborliness, friendliness and to all the gang from Junior Haworth intimacy with the people 'out there' lis­ in Jamaica (now in Des Moines). tening in. That's a fine quality in a man and in a program, to be 'just folks,' be­ 2 Years Ago cause there is no more positive way of Bill and Ann McCord join staff (now at spreading happiness and human under­ WLW, Cincinnati) . . . Fred Warren in standing." spotlight (now in Shenandoah) . Page 10 THE KWTO DIAL

3 :00 p. m.-ABC Symphony-ABC CS) SCHEDULE FOR MAY 3 :15 p. m.-Mrs. Ike's Party Line 3 :20 p. m.-Hayloft Frolics 3:30 p . m.-Telephone Quiz (M-W-F) 3:30 p. m.-Chuck Bowers (T-Th) 3:45 p . m.- Cornfield Follies 4 :00 p . m.-Newscast 4:15 p . m.-Markets, Meditations 4:30 p. m.-Weatherman Williford 4 :3 5 p . m.-Ozark Newsettes 4:45 p . m.-Haden Family WEEKDAYS AND SATURDAY 4 :45 p. m.-Decision Now-ABC (S) 5:00 a. m~Ozark Pals 5:00 p . m.-Haden Family 5 :30 a. m.-Carl Haden 5 :15 p. m.-Terry and the Pirates-ABC 5:45 a. m. -Rev. Hitchcock 5:15 p. m.-Voice of the Army CS) 6:00 a. m.-Southland Echoes (M-W-FJ 5 :30 p. m.-Jack Armstrong; Sky King-ABC 6:00 a. m.-Slim Wilson (T-Th-Sl 5 :30 p . m.-Abbott & Costelle>-ABC (SJ 6 :10 a. m.-Tony's Quartet 6 :00 p. m.-Newscast 6:15 a . m.-R. F. D. Roundup 6:15 p. m.-Sports Spotlight 6:30 a. m.-Haden Family 6:30 p. m.-Lone Ranger-ABC (M-W-Fl 7 :00 a . m.-Hillbilly Homesteaders 6:30 p. m.-Green Hornet-ABC (T) 7:15 a. m.-Slim Wilson 6:30 p. m.-Spotlight on Industry (Th) 7 :30 a . m.-Newscast 6:30 p. m.-Musically Yours (S) 7 :45 a . m.-Matthews Brothers 6 :45 p . m.-Guest Star (Th) 7:45 a . m.-Haden Family (S) 6:45 p. m.-Senator Kem CS) 8:00 a . m.-Bob Wills and Playboys MONDAY HIGHT 8:15 a . m.-llll Ring Show 7 :00 p. m.-It Pays to Listen 8:15 a. m.-Church Page (S) 7 :30 p . m.-Sound Off-ABC 8:25 a. m.-Weatherman Williford 8 :00 p. m.-On Stage America-ABC 8:30 a. m.-Breakfast Club--ABC 8:30 p . m.-Want to Lead a Band-ABC 8:30 a . m.-Matthews Brothers (S) 9 :00 p . m.-Arthur Gaeth-ABC 8:45 a. m.-Gospel Rocket (S) 9 :1 5 p. m.-Earl Godwin-ABC 9:00 a. m.-Barry Wood Show 9:30 p . m.-Buddy Weed Trie>-ABC 9:00 a. m.-YourHomeBeautiful-ABC (S) 9:45 p . m.-Special Show-ABC 9:15 a . m.-Dial Editor 10 :00 p. m.-Newscast 9:20 a . m.-Slim Wilson 10:15 p . m.-Best By Request 9 :25 a . m.-Betty Crocker-ABC 11 :00 p. m.-News, Orchestra-ABC 9:30 a. m.-Your Car, Mark'ts (S) TUESDAY HIGHT 9:45 a . m.-Newscast 7 :00 p . m.-Sully's Spotlight 10:00 a. m.-Breakfast in Hollywood-ABC 7: 15 p. m.-Leatherneck Album 10:00 a. m.-Sat. Morning Roundup (S) 7:30 p. m.-America's Town Meeting-ABC 10 :15 a. m.-Haden Family (S) • 8 :30 p. m.-Boston Symphony-ABC 10 :30 a. m.-Galen Drake-ABC 9 :30 p . m.-Let Freedom Ring-ABC 10 :30 a . m.--Bouthland Singers (S) 9:4 5 p. m.-It's In the Family-ABC 10:45 a . m.-Ted Malone-ABC 10 :00 p. m.-Newscast 10:45 a . m.-Rev. Hitchcock's Scrapb'k (SJ 10 :15 p . m.-Best By Request 11 :00 a . m.-Ozark Farm Hour 11 :00 p. m.-News, Orchestra-ABC 11 :00 a . m.-Meet Your Neighbor (SJ 11: 15 a . m.-Markets, Slim Wilson WEDNESDAY NIGHT 11 :30 a. m.-Markets; Ark. Conservation 7 :00 p. m.-Mayor of the Town-ABC Commission CS) 7 :30 p. m.-Vox Pop-ABC 11 :45 a . m.-Man at Stockyards 8 :00 p . m.-Abbott and Costelle>-ABC 11 :45 a . m.-Farm Forum (SJ 8 :30 p. m.-Go for the House-ABC 12 :00 noon-Baukhage Talking-ABC 9 :0 0 p . m.-Bing Crosby Show-ABC 12:00 noon-Farm Forum (SJ 9 :30 p . m.-Texaco Star Theater-ABC 12 :1 5 p . m.-Matthews Brothers, MFA 10 :00 p. m.-Newscast 12 :30 p. m.-Newscast 10:15 p. m.-Best By Request 12:45 p. m.-Man on the Street 11 :00 p . m.-News, Orchestra-ABC 1 :00 p. m.-Welcome Travelers-ABC THUR:lDA Y NIGHT 1 :00 p. m.-Fascinating Rhythm - ABC CS) 7 :00 p. m.-It Pays to Listen 1 :3 0 p. m.,Bride and Groom- ABC 7 :30 p. m.-Henry Morgan-ABC 1 :30 p. m.-Hitching Posts-ABC (S) 8:00 p. m.-Willie Piper-ABC 2:00 p. m.-Ju.dy and Jane 8:30 p. m.-Front Page-ABC 2:00 p . m.-Piano Playhouse-ABC (S) 9 :00 p. m.-Candid Microphone-ABC 2:15 p. m.-Kitchen Talks 9 :30 p . m.-Lennie Herman Quintet - ABC 2 :30 p. m.-I'.inda's First Love 9:45 p . m.-Earl Godwin-ABC 2 :30 p. m.-Sports in Review-ABC CS) 10 :00 p. m.-Newscast 2 :45 p. m.-Ladies Be Seated-ABC 10:15 p. m.-Best By Request 3 :0 0 p. m.-Hayloft Frolics 11 :00 p. m.-News, Orchestra-ABC MA Y, 1 948 Page 11

FRIDAY NIGHT 10 :00 a. m.-SMS Players 7 :00 p . m.- The Fat Man-ABC 10:30 a . m.-Hour of Faith-A.BC 7:30 p . m .-This Is Your FBI-ABC 11 :00 a . m.-Guidepost for Living 8 :00 p . m.-Break the Bank-ABC 11 :15 a . m.-First Baptist Church 8 :30 p . m.- The Sheriff-ABC 12 :00 n oon- American Almanac--ABC 8:55 p . m.-Ch=pion Roll Call-ABC 12 :15 a . m.-The Editor a t Home--ABC 9 :00 p. m .-Cavalcade of Sports-ABC 12 :30 p . m .-National Vespers- ABC 9 :30 p . m.-American Sports Page--A·BC 1 :00 p . m.-Ne wscast 10 :00 p . m.-Newscast 1:15 p. m.-Here's To Veterans 10 :15 p . m .-Best By Request 1 :30 p . m.-Drury Quarter-Hour 11 :00 p . m.-News, Orchestra-ABC 1 :45 p . m .-Congressman aennett 2:00 p . m.-Lassie SATURDAY KIGIIT 2 :15 p. m.-S= Pettengill-ABC 7 :00 p. m.-Ross Dolan, Detective--ABC 2 :30 p . m.-Sermons in Song 7 :30 p . m.-Famous Jury Trials-ABC 3 :00 p . m.-Excursions in Science 8 :00 p . m.-Gangbusters--ABC 3:15 p. m.-Thinking Allowed-ABC 8 :30 p . m.-Hillbilly Hit Parade 3:30 p . m.- Metropolitan Auditions--ABC 9:00 p . m.- " Kom's-A-Krackin' "- MBS 4 :00 p . m .-Guy Lombardo Show 9 :30 p . m.-U. S. Navy Band 4 :30 p . m.-Counterspy-ABC 9:45 p . m.-Newscast 5 :00 p. m.-Drew Pearson-ABC 10 :00 p . m.-Best By Request 5:15 p. m.-Monday Morning Headlines 5 :30 p . m.-Greatest Story-ABC SUNDAY PBOGBAMS 6:oo p . m .-Stop the Music--ABC 6 :30 a . m.-Haden F=ily 7 :00 p . m .-Lutheran Hour 7 :00 a . m.-Rev. Hitchcock 7 :30 p . m.-Easy Listenin' 7:30 a . m.-Carl Haden 8 :00 p . m.-Walter Winchell-ABC 8 :00 a. m .-Newscast 8 :15 p . m.-Louella Parsons--ABC 8:15 a . m.-Sermons in Song 8:30 p . m.-Theater Guild-ABC 8:30 a. m.-May Kennedy McCord 9:30 p. m .-Newscast 8 :45 a. m.-Al and Lee Stone 9:45 p. m.-Music in Velvet-ABC 9 :00 Cilo. m.-Sunday Bouquet 10 :00 p . m.-Revival Hour 9:30 a. m,--The Southernaires--ABC 11 :00 p . m.-News, Orchestra-ABC WEDDING INQUIRING REPORTER MATT BEADS APBU. VOWS VIOLET GAMBLE MORTON: What are your vacation plans? We speak a lot, over the air a nd in The Dial, of ' '. the KWTO family," but Tom C. C. WU.LIFORD: I plan to go and Westbury and his bride really know what visit my 78-year-old widowed mother a t the phrase means. Tom, morning shift Jonesboro, Ill., then on East to Washing­ announcer, is a Philade lphia boy. His ton , D. C . I may attend the Elks Conven­ brid e, lovely, dusky-haired Flo Robinson, tion in Phila d elphia, too. Every w eekend I plan to g o fishing in the Ozarks-­ is a Rome, Ga., g irl w ho met Tom a year ago in Atlanta. They were too far from Naturally! the ir respective homes for l=ilies to be JIMMY HADEN: Well, I'm not sure present at their wedding at 7 : 15 the w hether the Haden F=ily can all take evening of Ap ril 16th, so his radio " lam. a vacation tog ether or n ot, so I don 't ily" substitu ted. know for sure w hat I'm g oing to do. I Matt Matthews read the double-ring may go to Rockaway Beach or another service at the Walnut St. C hristian boy and I may go to Texa s or Florida. Chu rch. Alma Jean Cain (this month's MATT MATTHEWS: My family and I cover g irll wa s Flo's a ttendant, a nd Bob plan to take it easy. We 're g oing up to Provost, KWTO switchboard operator and the Lake of the Ozarks and rest. Becky SMS student, stood up for Tom . Flo wore and I have both been too busy to think of a smartly tailored off-white g a bardine taking a long trip this year. suit, a white straw halo trimmed in navy, BUSTER FELLOWS: It's g onna be about na vy a ccessories and the sheerest of navy the fi rst two weeks of June. I d on't have hose. Her corsage was of garden ias and a n y d e finite plans yet but will probably roses . Alma Jean wore a b rown cu!av:ay end up in St. Louis for a few days and s uit w ith cocoa suede accessories. then I want to go fishing. Page 12 THE KWTO DIAL FOR HOMEKEEPERS

Before we turn the column this month over to Pat Evans, pictured at right, The Dial would like to pass along to you a fe w homekeeper's hints from "Your Fam­ ily Health." This Foley & Co. bookle t is o ff ered b y Lou Black on the 7 :4 5 a. m. Matth e w s Bros. p rogram, and many lis­ teners who have written in for it a re delighted w ith the information it contains. O ne especially help ful idea is for mend­ ing holes in screen . The booklet recom­ mend s covering the hole with mosquito netting , t hen applying three coats of shellac . . . Clothes w ill press without a shine if the p ressing cloth is d ipped in w ater containing one tab lespoon of a mmon ia to th ree pints of wate r, and the cloth is ironed u n til dry . . . Dried shoe polish can b e softened with a little tur­ Sprinkle crumbs over top of casserole. pen tine. The bookle t also tells how to Bake in mod erately hot oven (400 degrees remove a dozen different kinds of stains, . F.) a bou t 20 min utes. Note : Any leftover keep zippers from sticking, remove kitchen vegetables may be used in p lace of the odors, trap cockroaches, keep bread corn. For an unusual flavor a d d 1/ 2 cup longer. It contains almost 100 household sliced stuffed olives with veg etables lo s uggestions. ca sserole d ish . Serves 8. Pat Evans (Mrs. Lou Black) gives us the following recipe for one of those hearty • WHO ARE THEY? dishes Lou, an a rdent sportsman, w el­ comes after a fishing or hunting trip. . . NAME THE STABS

HAM AND NOODLE CASSEROLE He re's the third edition of o ur g u essing 2 cups medium noodles game as to the id e ntities of KWTO slars. 2 tablespoons fat Long-time Dial subscribers will figu re out ¾ pound diced cooked ham or most of these from old stories about them . canned luncheon meat (Prem} Answers to last month's quiz are a t the 4 tablespoons flour bottom of this column, and answers to ½ teaspoon salt the following will appear in he June I / 8 teaspoon pepper issue. 3 cups milk I. He was christened Audie Linden, I cup drained whole kernel corn born near Bolivar, left radio to work a 2 cups corn flakes wartime swing-shift in Tulsa, has a pri· I tablespoon melted butter or marg. vate pilot's license. Cook needles in boiling salted water 8-10 minutes; drain and rinse with cold 2. His wife says, "Don't tell anybody," water. Heat fat in frying pan, add meat but his middle name is Elwood, he's de­ and cook until lightly browned. Sprinkle scended on his mother's side from one ol flour and seasonings over meat and stir Springfield's first settlers, and he was a until each piece is coated. Add milk weather observer during the war. slowly and cool, stirring constantly until Answers to last month's quiz: "Vir­ thickened. Combine noodles and corn ginia," who used to live in Baxter Springs, with meat mixture. Pour into greased Kan., and married at 17, is "Mary Jane" casserole. C rush corn flakes into fine Haden . The lad named "Ringenberg" crumbs and m ix with melted b utter. who was born in Texas is Bill Ring. MAY, 1948 Page 13

CRAZY CRAVATS KWTO audiences who is heard at 10 :45 week day mornings, presented Mayor NECKTIE P.A:RTY Charles Lehman of Omaha with 1500 Two of the wackiest---

BY MAY KENNEDY MeCOBD HILLBILLY HEARTBEATS • • • • • "QUEER OF THE OZABKs••

Greetings, Friends I Take mother out to a good dinner that It's lovely to get she doesn't have to stand over the stove to talk to you again and cook. That's one good gift. Get her in the spiffy new something pretty. Say it with flowers, Dial. Sometimes I with beads or ear screws, say it with a think I just chitter line electric mixer or a lovely tablecloth. and c h a t t e r and And if you can't do that, say it with a have nothing to say pretty 25-cent handkerchief and a big in the long run, but kiss and hug to go with it. Say it with I really have my a piece of 'foldin' money," and tell her serious side. And I to go spend it for anything she wants or have suffered as all else just give it away or throw it to the of you have, but I May McCord four winds for once in her life. Nothing have always tried quite thrills me like listening to these to live above the dark undercurrents. radio programs and hearing all those One time I wrote a little poem: beautiful things and fine trips that some overworked woman gets. I think that's Oh. I travel the road to Folly Town about the happiest thing radio ever Where blithe, gay feet go up and down, struck upon. And how I would love .to And I buy a bunch of violets blue be one of. them! Like other silly and fond folks do. But I have been to Calvary About ten years ago I used to get the And brought a nail-print back with me, paper published in the penitentiary at And try to forget it as I will, Columbus, Ohio, supposed to be the I climb again that darksome hill. finest prison paper in America. Some of the prisoners used to write very exquisite Oh, many's the road to many a town poetry-stuff that went to the heart. I Where blithe gay feet nm up and down. remember that "Convict 4000" {that's the But some are lone and dark and still­ way they sign) wrote this, which I never And lead to crosses on a hill. forgot. He said he was a "lifer," ~d then he wrote: This is the lovely month of May-The month of brides, blossoms, jonquils and 'Torever is a long time, the life of a tulips and May apples and buttercups, moon or star. and the month in which we "laurel the Forever knows no judges or prison chains or bar graves of our dead." Yes, in this month comes Mother's Day. They tell us that And I shall love you forever, it is a lot of hokum, that we should love foreve~d a day- mother every day in the year, that the TUI beauty turns to ashes and day is so co=ercialized, with every­ stone walls melt away!" thing selling at exactly twice its value This month of May is a month of love, and every useless gadget imaginable to both for the living and the dead. Mother's catch the eye and purse. All these things love-that one great mystery, that pas­ are true. And yet, the regular guy sees sion which no man has yet understood, or the doughnut while the cynic just sees even been given the language to explain. the hole. I wouldn't have Mother's Day That love which buries itself in a grave done away with for anything in this "between the crosses, row on row" or on a world and I hope it remains forever. I lonely battle-scarred hill or in the depths love to know that there is at least one of ocean with a sunken submarine. That day in this crass old world wherein we love which sits and grapples with death, may get a little soft and silly and senti­ fighting over a white little face on a mental and. make a big to-do over mother pillow. That love that sometimes watches that many of us don't think to make th!! and walks the corridor on the night of other 364 days. (Continued on PAGE SIXTEE!f) Page 16 THE KWTO DIAL THE HADENS HEARTBEATS "REMOTE.. SHOW (Continued from PAGE FIFTEEIU IS FUN FOB KIDS the death watch before the dawll, when The remote control broadcasts the the flesh will walk the long last mile to a hissing dynamo or a noose in a rope. Haden Family made four ·Saturday morn­ That love which believes that he was in­ ings at 10 :15 from Evans Drug Store hit nocent, that just knows her boy couldn't an all-time KWTO high for on-the-spot have done it, that someone led him into h ilarity. The whole family was on the it. That love that excuses and alibis and program. Tommy ·took his gun along and, pitifully covers up, which never sees a wayward daughter as a woman, but al­ as his mother said, " shot five or six kids ways as a young, gay thing whose rib­ in the audience during the broadcast." bons she lied and whose ruffles she stood Tommy and Sharon Kay perched on a over the ironing board lo make lovely . .. counter and had more fun looking at the And so, while the Easter time seems people than the people had looking at always, lo me, heavy with a great sorrow, them. One Saturday, Mr. Evans gave then the bright spring comes on, and it them balloons and they wanted "Uncle is a time for love and all things that are Carl'; to stop talking into the microphone lovely. Life moves on again and spring and come see their presents. That was and summer come on forever: I want to the same day Junior lost the bridge from give you here, in closing, some very his bass fiddle, Mary Jane was so inter­ beautiful words by a very · fine man, Mr. ested in waving to Goo-Goo Rutledge's Whittier Burnet of Seymour, Mo., who mother that she forgot it was time to go died just a few years ago. He used to on the air, and Uncle Carl had his new write me such wonderful things. One· teeth in--and they hurt. time he wrote me one of the most beau­ tiful utterances I ever read. He said: The family played a warm-up number "I have always considered living as for the stor~-filling crowd before air time. a spiritual journey into an unknown "How many of you came to hear the land from which there can be no return. Haden Family, and how many to see me And now, as I go down the long slope, try to talk with these new teeth?" Carl the days that I like best to remember asked. were days of love and song. I seem lo be like the woman of pioneer days • FOR THE KIDS who abandoned her heavy furniture piece by piece as the road grew TWO NEW SHOWS rougher and the oxen died one by one of exhaustion and disease. Bui who. Two shows of interest to boys and girls through all of those perils, clung lo a are brightening KWTO's Saturday sched­ few seeds of zinnias and hollyhocks. u le. The first, presented by the Assembly ''Little enough have I been able lo of God at 8:45, is called "Gospel Rocket," carry through of the things I loved in a religious program filled with action and my youth. Bui I have tried lo lighten adventure, designed to grip the attention my load by discarding such heavy of children- and interest them in religious things as envy, hale, revenge. ·And I truths. It includes songs, stories by the have kepl-lway- few handfuls of " Story Lady," Bible quizzes, and an heart seed. Much of ii my mother gave imaginary flight in a rocket ship to "Story lo me when I was a child and did not Island." This transcribed show will be know how rare and precious they were heard on a number of stations in other then. Now they, bloom for me beside parts of the country . . my door.'' The second delightful surprise is the Goodbye and keep sweet until we meet "Abbott and Costello Kid Show," broad­ again! cast every Saturday afternoon at 5 :30. With my love -May •

MAY, 1948 Pag'3 17 THE SPOTLIGHT EAVESDROPPING (Continued from PAGE SEVEN) BY TEllMffE caught him drinking desperately from an It'll soon be moving time for the Matt ice pack, he was allowed a teaspoonful Matthews family-Becky and the children, of water every 20 minutes. Chuck had no Donna Gay and Daniel Bruce. They're watch, but the patient in the next bed, taking over the parsonage of the Ash a railroader, had a reliable Illinois time­ Grove Christian Church, where Matt is piece, and every 20 minutes, day and pastor, as soon as Becky winds up her night, Chuck asked him for the time ... schoolmarm chores at Mt. Pisgah . . Matt until the poor man had to be moved to won't say whether the parsonage has another ward where he could get some been termite-proofed, so I don't yet know rest. whether to spend my vacation with them " Don't say much about that, or about . . . Nice town, Ash Grove. Shorty and the war stuff," Chuck pleaded. "Some Chuck Thompson, a couple of ex-KWTO­ guys had it awful bad. Me, I'm really ers from there, were in town about Ex­ lucky ... " position time last month, and kidnapped '.I:old that he would be fortunate to live Bob White. They're going to Hollywood fi ve years, Chuck recuperated from his the 10th to make a feature picture for Col­ illness enough to play Kansas small umbia, and Bob couldn't turn down that towns with a western band. His father chance to slap his bass fic!dle for the had died, his mother had remarried and movies . . . Zed Tennis and Smoky Loh­ was living in Chicago, when he first got man are among the other KWTO alumni interested in radio through the Prairie in Shorty's top-flight western band who'll Ramblers and Salty Holmes. be sealed in celluloid-. .. Bob didn't sell There were to be many intervening his house just outside of town; his bro­ years before he faced a microphone pro­ ther will occupy it until he decides fessionally. There were years of touring whether he can get the Ozarks out of his the southwest with a stock company · in system. which his guitar-playing brother, Curly, Jack Crandall's comment on Lee George's was a leading man, with Chuck hustling vest-pocket edition dog, a Chiahuahua, props and baggage and practicing on his who comes to the office with him once in new guitar. He clerked in a mail order ,awhile: "That beast would be plenty store, served in the Pacific from 1942 1,mtil safe in wolf country. He's got so little 1945, sold furniture, played in Wichita meat on him, you wouldn't have to skin night clubs, "knocked around," he says. his leg to use it for a toothpick" ... Joe "I did learn more guitar in the army," Slattery stayed home with 'flu for two he adds. "We got up shows whenever days, but it was no convalescence. "I there was some spare time: Five of us caught up with the diapers," he reports were 'The Singing Posse' and I was the sadly .. Wayland Fullington, ex-KWTOer, sheriff-that was in Hawaii---and we his wife, Virginia, and the Lou Blacks made a broadcast once but didn't know are vacationing in Chicago. "Goin' to we were on the air till after it was over." see one of them real up-town shows," Chuck's family, and that of Jack Cran­ Lou said when he left. "Got live people . dall, had known each other in Wichita, in 'em, on a stage, and the reel don't and the boys joined up there and came break." to KWTO a couple of months ago. Welcome back to Luke McNeely, whose "I love it," Chuck says firmly. "Gee, been playing in Shenandoah, has come on those Korn's-A-Krackin' trips I have home to take Bob White's old bull fiddle more fun than the audience!" stand. He's joined the Ozark Pals crew "Girls? I don't trust 'em much. Sure, at 5 a. m . (They say nobody knows I miss family life. My sisters are in who's Gn that program because they're Kansas, my mother and brother in all so sleepy they can't see each other) Wichita. But I don't want to get married. . . . . Luke also plays RFD Roundup at Not till I'm sure. Just adopted." 6:15, Hillbilly Homesteaders at 7. •

Page 18 THE KWTO DIAL SPORTS s,oTLIGHT INSIDE AT THE STUDIO ... BY LEE GEORGE (Continued from PAGE TWO) When Southwest Missouri High Schools Betty Hindeman, who writes the Korn's­ assemble next fall for the beginning of A-Krackin' scripts, has been going along another school year there will be many on out-of-town trips-Branson, Diamond, coaches taking over new jobs. Orvis Licking, Osceola; Rogersville and the rest. Sigler, former St. Agnes High School Although she "times" the show, gelling coach, will be the new athletic director it on and off the air al the specified split­ al West Plains High School. Nevada has seconds, her primary purpose in making hired a new coach whose name is well the junkets by bus has been to pick up known in this vicinity, but who has re­ local color and spontaneous remarks for quested ii not be announced yet. Lamar use in dreaming up the show . . . "A fine is in the market for a coach. A former idea," she says, "but it isn't working. Monell athlete and graduate of Tulsa Plenty of funny things happen, but I can't University will coach al Neosho. Carlos tie them into the script." For instance . .. Maze has resigned al Miller and Dick The Korn crowd invaded a restaurant at East is leaving Stockton. Byrd Vermillion Osceola and kept feeding nickels into· a has resigned .al Cassville and Burr Van low-voiced juke box. Every time it began Nostrand has resigned al Cabool. Lonnie to play, the restaurant's canary began to • Richards is quilling the coaching game sing so loud it drowned out the tun.a lo go into the pulomobiJe business at they wanted to hear. Finally: "Please!" Humansville. howled Chuck Bowers. "Somebody put * * • • a nickel in the canary·!" Norfork Lake in · Arkansas has been . . . monopolizing the headlines of fishing re­ Betty and Pat Evans went lilac-picking ports. Ralph Schultz, secretary of the the night of the 17th, before K-A-K show Chamber of Commerce at Mountain Home, time, after the bus got to Licking, Mo. reports that a 10 ½ pound lineside bass They put the flowers in their hair, and a 6 ¾ pound small mouth are record­ discovered that they were bug¢er than breaking catches so far this year. Dr. Hayloft Frolics, and quickly removed Knowles, secretary of the Rockaway same--but not before their coiffures and Beach Chamber of Commerce, has been collars were crawling. Pat gave the reporting record catches of giant Crappie, flower to Lou. "What's the matter with some weiglaing as much as 3 pounds. E. it?" he said. "Nothing," she answered C. Lowell says just about every kind of sweetly. Dale Parker cut in. "Honey," fish is bitting on different bait on the he drawled, "I wouldn't li-lac that if I Niangua arm of Lake of the Ozarks. They were you" have tagged a lot of fish up- there, and if you catch a tagged fish it may be worth SPRING INVENTORY as much as ·s1000 to you if you have a Fishing Rodeo membership card. Fishing (Continued from PAGE FOUR) in the rivers for channel cat has not been good, and with the lack of rainfall it Sit younell down hard .•. and tJaink probably will not improve for awhile. ... and take yom Hme. * * • • Life ls short and getting shorte­ Major league baseball season opened take yom time. with a surprisingly strong showing by When you think you hadn't orte­ several teams picked for second division take yom time. berths. The oldest manager in the bus­ Skip the superman powen. iness, Cornelius McGillicuddy, better You can't telescope the houn. known as Connie Mack, has his Phila­ And you11 never smell the Oo-n--- delphia Athletics right up there with the 11 you never take yom time. favorites and gives no indication of slip­ Goodbye, and let me hear from you ping. THE EDITOR MAY , 1 9 4 8 Page 19

PHOTOGRAPHS BY THE PASSING PARADE . . . . . • • • • REUEL H A 'I h1 E S

A popular feature of the 12: 15 For those of you who didn't get MFA program is Matt Matthews· to visit us: The Dial booth at the interviews with on - the - farm April Exposition of Progress at the trainees. These are Springfield Mosque, bottom of page. Can you trainees instructed by Don Thacker pick out pictures of George Earlt>, and James B. Crumley: Matt at the Goo-Goo, Bill Ring, Pat Evans, Lou mike with Spurgeon B. Morton of Black and Carl Haden? More than the Farmers' Exchange. 3000 visitors registered here. Sec. 562 P. L. & R. U. S. POSTAGE PAID Springfield, Mo. Permit No. 753

IT'S "OUTDOORS" TilME PICTURE VISIT . . • • • • a • • • • FOB KWTO'S STAFFERS

With the KWTO family as with you and the corner of his mouth. Out front there'll you and you, it's any excuse at all to be Dick Witty or several Matthews boys get out of doors these warm and coaxing taking the sun on the porch in between days, when the breeze slips by like a microphone duties. butterfly wing and the sun lights up With Lou Black it's building up, with blossoms in town and country. Through barbed wire, the five-foot fence his Eng­ the week you're apt to see Carl Hci:den, lish setter, - Patsy, has learned to climb. unmindful of the elegance of bis beige And weekends find us up to some gabardine jacket, brown and beige such something as Joe Slattery is doing checked slacks and spotless beige stock­ in the picture-setting out Mary's Easter man's bat, sitting on the steps of KWTO , hydrangea while Jimmy winks sleepily in talking to someone, a sprig of grass in the sun.