910 IC Vol. VII, No. 10 SPRINGFIELD. MISSOURI MAY, 1948 • OZARKOLOGY • COVER STORY Bill Ring, K-A-K "Hillosopher," tells All of spring, from first spears of grass us about a wise old hillbilly who never to early roses, belongs to the young. We got excited-even about aviation. "Airy­ symbolize all of them with this picture of planes," he said, "ain't so ree-markable. Alma Jean Cain, 18, of the KWTO They's jist like a goose--got lo git a run­ Traffic Department, and Monty Matthews, nm start afore they kin fly." Bill likes just turned 21, surrounded by tulip Ire& this shir.ing example of being satisfied. blossoms in the warm sun. Page 2 THE KWTO DIAL $1 per year 10c per copy The Dial is published the first of every month by Radio Station KWTO as a .service to its listeners in more than 1 OD counties in Missouri, Kansas, Arkansas and Oklahoma, and to former Ozarkians in other states. • BABY OF THE MONTH If the numbers 4-48 appear after your Despite the fact that Victoria Bauer, name on the address label at the top of dreamy blonde daughter of Chief Engineer page 20, your subscription expires with Fritz Bauer, just celebrated her second this issue. Address correspondence and birthday February I. she gives a mighty renewals to Editor of The Dial, care of good imitation of a real piano virtuoso. The secret of her solemnity: There's a big KWTO , Springfield , Missouri. birthday cake just beyond camera range. BY THE EDITOR INSIDE AT THE STUDIO • • • • • • • • OF THE DIAL We couldn't get much out of Lou Black or a pun, and Tom Westbury says the boy about the house he and Pat have rented, is going to grow up to be an Abbott and except that it's north of town, near the Costello gag-writer if Papa doesn't take Bolivar road, and has a fi ne view of a him more seriously. "Mi'ke," Dick informs coke-and-dance spot, The Red Barn ... us, "is trying to cut teeth, but he seems Pat's a better reporter. It was built, she to gum it up all the time" .. Mike and explained, by an e ngineer, and is so Margie are thinking of shopping for a modern in every detail that, when she cooler apartment for the summer .. .. has on a short dress, she feels as if she Rick Allen, George Earle's 14 -months-old ought to walk around like Groucho Marx, "boss," went to his first party late last knees bent, so the house will think she's month--a little girl's birthday celebration wearing the New Look. It has glass -and departed from an old family cus­ bricks in one kitchen wall for proper dif­ tom established by his father a good fusion of daylight, is built on seven dif­ many years ago : He didn"t, as Pa did at ferent leve ls from basement to sun d eck, the same age, throw his ice cream on the is partly paneled inside in knotty pine, guest of honor . George Earle thinks has a picture window .. "Nicest of all," that Percy the Parrot"s "oolie-oolie" call, says Pat, " no chickens." To w hich Lou which takes the place of the curbstone remarks wryly : " I don't see that it matters whistle and the wolf howl, is not only to her if we do or don't have chickens. a more dignified way of saying " Pretty The closest she came to taking care of Girl," but that it's also easier on Percy 's the ones at the other place was to count larynx . "Maybe so," comments Lennie the egg money." Aleshire, "but 'Twenty - Three Skidoo' and 'Oh You Kid' are still plenty good Asking Dick Witty for news of young enough for me." Michael Stephen is asking for a wisecrack (Continued on PAGE 18) MAY . 19 48 Page 3 CONTEST WILL • • • • • • • • •BOOST OZARKS No matter where you're settin', it looks lay, President, Drury College; Dr. Robert from every angle like the biggest season Good, President, School of the Ozarks; in its history for KWTO's all-star Satur­ Dr. Roy Ellis, President, SMS. day night i=boree. Not only is it back The competition, by the way, is the on MBS network, heard on a hook-up of idea of that old Ozarks booster and Hill­ 161 Mutual Stations coast-to-coast. Not osopher, Bill Ring, but all the boys­ only is its summer season being launched from Goo-Goo to newcomers Chuck with a contest that will promote the Bowers and Jack Crandall-have had a Ozarks all over the nation as the ideal hand in it. vacationland. But Korn's-A-Krackin' has Korn played Branson the night of April had to turn away crowds at three of its 24, Capitol Theater a t Jefferson City for first live on-the-road engagements in the first new network show May 1, will nearby communities--at Vienna, at Lick­ hit Waynesville May 8 and will be in ing and Osceola. Sarcoxie at the height of the p eony News of the K-A-K contest will be season May 22. Reputable organizations broadcast for the first time Saturday interested in sponsoring a K-A-K show, night May 15th, and listeners all over and able to provide seating capacity of the country will be invited to write "Hill­ 1000 or over, should get in touch with osophy," a standing feature of the pro­ Lou, care of KWTO. gram, in competition for this wonderful $2000 prize: A two weeks, all-expense-paid vacation in the Ozarks for two persons, including transportation by American Airlines; suite at the Kentwood Arms, dinner at the Cry­ stal Room; two weeks' reservation, begin­ ning Aug. 1, at the Taneycomo Hotel. Rockaway Beach, meals included; Higgins cruiser from Patterson · Boat dock at win­ ner's disposal; fishing boats, guide and tackle furnished; two-day float trip out­ fitted by Jim Owens; trip through Shep­ herd oJ the Hills Country and overnight stop at Crescent Hotel, Eureka Springs, with meals; appearance on K-A-K, coast­ to-coast, night of Aug. 7; trip to Norfork lake including cabin at Marion Rivers re­ sort, plane trip and cruise from dam to headwaters; special beach party and radio i=boree at Rockaway Aug. 10; golf, boating, horseback riding, dancing. And just imagine, as folks from Maine to California sharpen their pencils to try C. T. PATTERSON for this superb prize by writing "Hilloso­ phy" in 150 words or less, what grand You hear him on Lipscomb"s Farm Forum every Saturday al 11 :45-lhis Jann prob­ publicity the contest will be for the whole lems expert famous throughout the middle Ozarks area! The contest will run from ~est for research in control of poultry May 15 to June 26, winner will be an­ diseases. Bat yoa don"t hear his com­ nounced July 10th, and the Ozarks as a panion in the photograph, one of his 50 line white leghorn hens, raised on Lips­ vacation spot will be featured on the comb" s Egg Mash with Wo"Con (a con­ program all summer long! traction for .. worm-control.. developed by Contest judges will be Dr. James Find- Patterson as Lipscomb's research director). /_ THE KWTO DIAL A REPORT FROM THE SPRING INVENTORY . • • • • • • EDITOR OF THE DIAL The colors we've used on this month's bad?" Violet grins. " Just wait until the cover are deceptive. They may look like Dog show!" black and orange to you, but they put Among the winners of free Dial sub­ The Dial in the red ... Driving back and scriptions in our nightly drawings at the KWTO booth during the Exposition: Mrs. forth between home base and Hollister Willard Dennis of Bolivar, Mrs. Flossie a good bit these past weeks, I've had a Chapman of Ozark, James Vaughan of chance to get acquainted with some Route 6, Springfield, Mrs. M. T. William­ KWTO programs I seldom hear. The son of Springfield . Most Exposition Betty Crocker Magazine of the Air, I dis­ fun: Picking children out of the crowd covered, is a kitchen full of fun-like the to draw winners from the box ... Laugh­ morning when Henry Morgan accepted ing at the spats-wearing washing ma­ Betty's gift of a General Mills iron that chine salesman whose "foolproof" pro­ irons both backwards and forward, and duct went haywire and flooded the said he'd use it on · his reversible shirts. corridor . Listening to the cheers and And were you listening the morning a laughter of Children's Home and Cen­ Tom Breneman "wisher" suggested that tenary Home youngsters who were guests everybody ought to live in such a way of the Traveling Men's Booster Club the that they'd never be afraid to give the last day of the show ... I've been read­ family parrot to the village gossip? ing Willilord's mail, a letter from a lonely Nicest birthday sentiment I ever heard, lady who threatened: "If I ever come up from Miss Effie Gill of Humansville: "The there to get you, heaven help you!" . violets and lilies of the valley are all Letters from Mrs. Thelma M: Smith of in bloom and look so fresh and beautiful. Stockton, Mrs. A. L. Haller of Steelville This is a fine time of year for a person to . Ruby Gave of Lenexa, Kan., a Haden come into the world, and you are one of Family fan, thinks our "new copies are the lucky ones" ..