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Comunicação Nos Videojogos Videogame Communication Comunicação e Sociedade, vol. 27, 2015 COMUNICAÇÃO NOS VIDEOJOGOS VIDEOGAME COMMUNICATION Expressividade, Intermedialidade e Narrativa Expressivity, Intermediality and Narrative Editores | Editors Nelson Zagalo, Miguel Sicart e Emmanoel Ferreira Diretor | Journal Editor Moisés de Lemos Martins 1 COMUNICAÇÃO NOS VIDEOJOGOS VIDEOGAME COMMUNICATION Expressividade, Intermedialidade e Narrativa Expressivity, Intermediality and Narrative Editores | Editors Nelson Zagalo, Miguel Sicart e Emmanoel Ferreira Diretor | Journal Editor Moisés de Lemos Martins nº 27 | 2015 www.revistacomsoc.pt Título | Title: Comunicação nos Videojogos: Expressividade, Intermedialidade e Narrativa / Videogame Communication: Expressivity, Inter- mediality and Narrative Diretor | Journal Editor: Moisés de Lemos Martins Diretor Adjunto | Associate Editor: Manuel Pinto Editores Temáticos | Volume Editors n.º 27 – junho | june 2015: Nelson Zagalo, Miguel Sicart & Emmanoel Ferreira Conselho Editorial | Editorial Board Alain Kiyindou (Universidade de Bordéus 3), Ana Cláudia Mei Oliveira (Pontifícia Universidade Católica de São Paulo), Anabela Carvalho (Universidade do Minho), Annabelle Sreberny (London Middle East Institute), Barbie Zelizer (Universidade da Pensilvânia), Cláudia Álvares (Universidade Lusófona de Lisboa), David Buckingham (Universidade de Loughborough), Cláudia Padovani (Universidade de Pádua), Divina Frau-Meigs (Universidade de Paris III - Sorbonne), Fabio La Rocca (Centre d’Études sur l’Actuel et le Quotidien - Sorbonne), Felisbela Lopes (Universidade do Minho), Fernanda Ribeiro (Universidade do Porto), Filipa Subtil (Escola Superior de Comunicação Social, do IPL), Gustavo Cardoso (ISCTE-IUL), Hannu Nieminen (Universidade de Helsínquia), Helena Sousa (Universidade do Minho), Immacolta Lopes (Universidade de São Paulo), Isabel Ferin (Universidade de Coimbra), Ismar Oliveira Soares (Universidade de São Paulo), Janet Wasco (Universidade de Oregon), José Manuel Pérez Tornero (Universidade Autónoma de Barcelona), Lídia Oliveira (Universidade de Aveiro), Madalena Oliveira (Universidade do Minho), Maria Michalis (University of Westeminster), Maria Teresa Cruz (Universidade Nova de Lisboa), Muniz Sodré (Universidade Federal do Rio de Janeiro), Nélia del Bianco (Universidade de Brasília), Nelson Zagalo (Universidade do Minho), Paulo Serra (Universidade da Beira Interior), Raúl Fuentes Navarro (Instituto Tenológico y de Estudios Superiores de Occidente, Gualadajara), Rosa Cabecinhas (Universidade do Minho), Sara Pereira (Universidade do Minho), Sonia Livingstone (London School of Economics), Teresa Ruão (Universidade do Minho), Tristan Mattelard (Universidade de Vincennes - Paris VIII), Vera França (Universidade Federal de Minas Gerais), Vicenzo Susca (Universidade Paul Valéry - Montpellier III), Xosé López García (Universidade de Santiago de Compostela), Zara Pinto-Coelho (Universidade do Minho). Conselho Consultivo | Advisory Board Aníbal Alves (Universidade do Minho), António Fidalgo (Universidade da Beira Interior), Denis McQuail (Universidade de Amsterdão), José Bragança de Miranda (Universidade Nova de Lisboa), José Manuel Paquete de Oliveira (Iscte-IUL), José Marques de Melo (Universidade Metodista de São Paulo), Margarita Ledo (Universidade de Santiago de Compostela), Michel Maffesoli (Universidade Paris Descartes - Sorbonne), Miquel de Moragas (Universidade Autónoma de Barcelona), Murilo César Ramos (Universidade de Brasília). Diretor Gráfico e Edição Digital | Graphic Director and Digital Editing: Pedro Portela Assistente Editorial | Editorial Assistant: Zara Pinto-Coelho Assistente de Formatação Gráfica | Graphic Assistant: Ricardina Magalhães Indexadores | Indexers and Catalogues: Latindex | COPAC | ZDB | RepositoriUM | RCAAP | Reviscom URL: www.revistacomsoc.pt // imagem capa | cover: Nelson Zagalo Edição: Comunicação e Sociedade é editada semestralmente (2 números/ano ou 1 número duplo) pelo Centro de Estudos de Comunicação e Sociedade (CECS), Universidade do Minho, em formato bilingue (português e inglês). Os autores que desejem publicar artigos ou recensões devem consultar o URL da página indicado acima. The journal Comunicação e Sociedade is published twice a year and is bilingual (Portuguese and English). Authors who wish to submit articles for publication should go to URL above. Redação e Administração | Address: CECS – Centro de Estudos de Comunicação e Sociedade Universidade do Minho, Campus de Gualtar 4710-057 Braga – Portugal Telefone | Phone: (+351) 253 604695 // Fax: (+351) 253 604697 // Email: [email protected] // Web: www.cecs.uminho.pt ISSN: 1645-2089 // e-ISSN: 2183-3575 Depósito legal | Legal deposit: 166740/01 Financiado pela Fundação para a Ciência e Tecnologia (FCT)/ Ministério da Educação e Ciência (MEC) e apoio finaceiro às traduções, através do Programa Estratégico com a referência UID/CCI/00736/2013 - Centro de Estudos de Comunicação e Sociedade (CECS)/UMinho. Funded by the Foundation for Science and Technology (FCT) / Ministry of Education and Science (MEC) and financial support for translation, through the Strategic Program with the reference UID/CCI/00736/2013 - Communication and Society Research Centre (CECS)/UMinho. Comunicação e Sociedade, vol. 27, 2015 Índice Comunicação nos videojogos: nota editorial 9 Nelson Zagalo, Miguel Sicart & Emmanoel Ferreira Communication in videogames: editorial note 13 Nelson Zagalo, Miguel Sicart & Emmanoel Ferreira Comunicação, Teoria dos Videojogos e Diálogos (Inter)Mediáticos Communication, Videogame Theory and Inter(Mediatic) Dialogues 17 Isto é um jogo de vídeo: jogos de vídeo, autoridade e metacomunicação 19 Riccardo Fassone This is video game play: video games, authority and metacommunication 37 Riccardo Fassone Um advergame para browser como catalisador da comunicação: tipos de comunicação em jogos de vídeo 53 Heinrich Söbke & Thomas Bröker A browser-based advergame as communication catalyst: types of communication in video games 75 Heinrich Söbke & Thomas Bröker Mais cinco passos e irá transformar-se numa nova pessoa: o encerramento processual do campo experiencial em Every Day the Same Dream 95 Christophe Duret Five more steps and you will be a new person: the procedural closure of the experiential field in Every Day the Same Dream 115 Christophe Duret GTFO!! - Posicionamento como estratégia de interação na comunicação MMORPG 133 Birgit Swoboda GTFO!! - Positioning as interaction strategy in MMORPG communication 151 Birgit Swoboda Por que é que hei de apaixonar-me por um duende, quando também não sou nenhum ogre? As implicações dos avatares virtuais na comunicação digital 167 Sercan Sengün Why do i fall for the elf, when i am no orc myself? The ımplıcatıons of vırtual avatars ın dıgıtal communıcatıon 181 Sercan Sengün A experiência espacial dos games e outros medias: notas a partir de um modelo teórico analítico das representações do espaço 195 Suely Fragoso The spatial experience of games and other media: notes from a theoretical-analytical model of representations of space 213 Suely Fragoso 5 Comunicação e Sociedade, vol. 27, 2015 Comunicação, Expressividade e Narratividade nos Videojogos Communication, Expressivity and Narrativity in Videogames 231 Game como texto como jogo: a experiência comunicativa dos jogos digitais 233 Carlos Magno Camargos Mendonça & Filipe Alves de Freitas Game as text as game: the communicative experience of digital games 253 Carlos Magno Camargos Mendonça & Filipe Alves de Freitas O poder expressivo da teoria dos mundos possíveis nos videojogos: quando as narrações se convertem em espaços interactivos e fictícios 273 Antonio José Planells de la Maza The expressive power of the possible worlds theory in video games: when narratives become interactive and fictional spaces 289 Antonio José Planells de la Maza Narrativa, história e ficção: os history games como obras fronteiriças 303 Helyom Viana Telles & Lynn Alves Narrative, history, and fiction: history games as boundary works 319 Helyom Viana Telles & Lynn Alves Interatividade, expressividade e engajamento no newsgame “De volta a 1964: sua vida em tempos de ditadura” 335 Lilian Cristina Monteiro França Interactivity, expressiveness and engagement in newsgame “Back to 1964: your life under the dictatorship” 353 Lilian Cristina Monteiro França Narrativas digitais: um estudo sobre os videoclipes interativos da banda Arcade Fire 369 Elisa Maria Rodrigues Barboza Digital narratives: a study of the Arcade Fire interactive music videos 387 Elisa Maria Rodrigues Barboza Vária/Varia 403 A liberdade académica e os seus inimigos 405 Moisés de Lemos Martins The academic condition and its enemies 421 Moisés de Lemos Martins Entre a norma e a exceção: assimetrias de género nas newsmagazines portuguesas 437 Anabela Santos, Carla Cerqueira & Rosa Cabecinhas Between the norm and the exception: gender asymmetries in portuguese newsmagazines 457 Anabela Santos, Carla Cerqueira & Rosa Cabecinhas 6 Comunicação e Sociedade, vol. 27, 2015 Leituras/Book Reviews 475 Zagalo, N. (2013). Videojogos em Portugal: História, Tecnologia e Arte. Lisboa: FCA Editora de Informática. 477 Artur Coelho.0 Zagalo, N. (2013). Videojogos em Portugal: História, Tecnologia e Arte. Lisboa: FCA Editora de Informática. 483 Artur Coelho 7 Comunicação e Sociedade, vol. 27, 2015, pp. 9 – 12 doi: http://dx.doi.org/10.17231/comsoc.27(2015).2085 Comunicação nos videojogos: nota editorial Nelson Zagalo1, Miguel Sicart2 & Emmanoel Ferreira3 A história dos videojogos, pela sua génese e dependência tecnológicas, tem sido habitualmente traçada
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