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Shitbox Rally 2019 Autumn - Pr Report- Perth to Sydney May 8 - 17 About the Shitbox Rally 2019 Autumn

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Shitbox Rally 2019 Autumn - Pr Report- Perth to Sydney May 8 - 17 About the Shitbox Rally 2019 Autumn SHITBOX RALLY 2019 AUTUMN - PR REPORT- PERTH TO SYDNEY MAY 8 - 17 ABOUT THE SHITBOX RALLY 2019 AUTUMN Shitbox Rally 2019 Autumn was the biggest rally ever in more ways than one. The distance was longer (5150kms from Perth to Sydney via Uluru) there were more travel days (10 instead of 7) and most importantly there was more money raised for Cancer Council than ever before, with the total being $2,640,505!! Highlights included a huge send off from Perth, travelling to the iconic Uluru, dress up Smurfs, Princesses and Village People days, battling the Oodnadatta track and our own Shitbox Wedding in the middle of Australia, plus we finished in one of the most beautiful parks in Australia, Centennial Park. Day 3 2019 PR OVERVIEW Promoting the Shitbox Rally 2019 Autumn started early as this was a big one - the 10th Shitbox Rally Australia and longest rally ever. Interest was high, particularly in Perth and Sydney - the big city start and finish lines - as well as regional areas throughout WA and NSW. The start line featured every major news station in Perth with numerous live-crosses and the finish line was covered by The Daily Edition and Prime 7, despite the Federal Election being held the following day! OVER 500 PIECES OF MEDIA WERE GENERATED ACROSS TV, RADIO, PRINT AND ONLINE WITH AN AUDIENCE/REACH OF OVER 1,735,973 MILLION. PR OVERVIEW A total of seven press releases were sent with over 2700 editors, journalists, media influencers and media outlets around Australia reading them. DATE HEADLINE OPEN RATE 03/07/2019 Shitbox Rally Announces 2019 Dates 29.2% (1036) 27/02/2019 Box Rallies (Shitbox Rally & Mystery Box Rally) to fund outstanding cancer 23.2% (498) research projects nationally 27/03/2019 10th Annual Shitbox Rally 2019: Perth to Sydney via Uluru 24.3% (590) 10/04/2019 Perth’s Optus Stadium to mark Shitbox Rally start line 25% (144) 6/5/2019 *Media Call* Shitbox Rally Start Line - 8am 19.8% (25) 9/5/2019 EPIC CAR RALLY HITS MIDDLE OF AUSTRALIA 24.3% (261) 15/5/2019 Crazy Car Rally Against Cancer Ends In Sydney This Friday 21.8% (160) 2714 opened MEDIA EXPOSURE 112+ TV STORIES 96+ PRINT NEWSPAPER ARTICLES 28+ RADIO PIECES AM/FM 108+ ONLINE NEWS ARTICLES 968+ SOCIAL NETWORK MENTIONS A snapshot of Shitbox Rally’s 2019 media exposure: Newspaper articles – Over 96 news articles in newspapers across Australia. Articles appeared in the The Sydney Morning Herald, Australian Financial Review, The Weekend Australian, Sunday Times, West Australian and Brisbane Courier Mail to name a few. TV – Stories aired on Channel 9, Network 10, Channel 7 News, Channel 7 The Daily Edition, Sky News, Prime 7, Central GTS, Southern Cross Central, WIN. Radio – 28 radio interviews were broadcast with James Freeman and rally participants including ABC, 5AA, 6PR and Macquarie Sports Radio. Online – Over 100 online articles were published on websites such as The Australian Geographic, B&T and Drive.com.au Social - Instagram 594 mentions, Facebook 292 mention, Twitter 82 mentions. FEEDBACK FROM MEDIA Epic work guys!! Thanks for having PRIME 7 - Journalist/Reporter PRIME7 News Sydney Great job, team! You just nailed it! - The Morning Show & The Daily Edition Stay in touch - I might have to do it and write about it next year! Where is next year’s two routes by the way? - Glen Quartermain, Journalist Sunday Times (Perth) TV MEDIA COVERAGE NINE NEWS PERTH - CLICK TO PLAY CHANNEL 7 DAILY EDITION - CLICK TO PLAY PRIME 7 - CLICK TO PLAY GWN7 - CLICK TO PLAY EXAMPLES OF PRINT MEDIA WEBSITE OVERVIEW - AUDIENCE Shitbox Rally Analytics All Website Data Go to report Audience Overview Jul 1, 2018 - Jun 13, 2019 All Users 100.00% Users Overview Users 3,000 2,000 1,000 September 2018 November 2018 January 2019 March 2019 May 2019 New Visitor Returning Visitor Users New Users Sessions 89,337 88,593 183,386 20.8% Number of Sessions per User Pageviews Pages / Session 2.05 359,443 1.96 79.2% Avg. Session Duration Bounce Rate 00:02:17 54.45% Language Users % Users 1. en-au 46,777 51.66% 2. en-us 23,611 26.08% 3. en-gb 17,766 19.62% 4. en-nz 265 0.29% 5. en-ca 228 0.25% 6. en 203 0.22% 7. de-de 161 0.18% 8. fr-fr 123 0.14% 9. nl-nl 101 0.11% 10. zh-cn 99 0.11% © 2019 Google WEBSITE OVERVIEW - AQUISITION Shitbox Rally Analytics Filtered View Go to report Acquisition Overview Jul 1, 2018 - Jun 9, 2019 All Users 100.00% Users Primary Dimension: Conversion: Top Channels All Goals Top Channels Users Conversions Organic Search Users Goal Conversion Rate 7.9% Direct 3,000 100.00% 10% Social Referral Email 2,000 23.7% 58.3% (Other) 0.00% 1,000 November 2018 March 2019 November 2018 March 2019 Acquisition Behavior Conversions Users New Users Sessions Bounce Rate Pages / Avg. Session Session Duration 87,836 87,018 180,515 54.38% 1.95 00:02:16 1 Organic Search 54,715 53.25% 2 Direct 22,283 60.70% Set up a goal. To see outcome metrics, define 3 Social 9,432 59.23% one or more goals. GET STARTED 4 Referral 7,404 47.82% 5 Email 24 45.45% 6 (Other) 3 23.08% To see all 6 Channels click here. © 2019 Google FACEBOOK RESULTS Date range April 22 - June 7, 2019 Post Reach 624.7k Post Impressions 1387.7k Post Engagement 177.9k New Page Likes 2567 Engaged Users 76,894 Video views 53,652 Clicks on Sign Up Button 173 FACEBOOK ACTIVITY AND ENGAGEMENT DISTRIBUTION BY TYPE (via Social Report) TOP 5 FACEBOOK POSTS (organic and based on engagement) 1 - The Day Has Come 2 – 550 People 3 – Next year’s route 4 – Start Line 5 - Holden Apollo Type: Photo Type: Photo Type: Live Video Type: Live Video Type : Photo May 8 May 7 May 18 May 8 May 3 Reach: 51,800 Reach: 25,771 Reach: 13,330 Reach: 18,162 Reach: 18, 318 Engagement: 9354 Engagement: 5408 Engagement: 3911 Engagement: 3582 Engagement: 3155 TOP BOOSTED FACEBOOK POSTS (Based on Engagement) 1 – Auction Post 2 – Auction Post 3 – Auction Post April 27 April 27 April 27 Reach: 41,125 Reach: 24,376 Reach: 18,782 Engaged Users: 11,322 Engaged Users: 5,500 Engaged Users: 4082 Spent: $35 over 45 days Spent: $35 over 45 days Spent: $35 over 45 days FACEBOOK AD CAMPAIGNS Sign Up Campaign Auction Campaign Finish Line Event Campaign Start Line Event Campaign Dates: May 6 – 31 Days: 52 Days: 52 Days: 62 Reach: 21,479 Reach: 23,214 Reach: 9736 Reach: 2783 Results: 668 Link Clicks Results: 872 Event Responses Results: 294 Event Responses Results: 110 Event Responses CPR: 0.19 CPR: $0.34 CPR: 0.74 CPR: 0.22 Comments: 101 Spent: $300 Spent: $218.27 Spent: $23.94 Shares: 63 Spent: $129.87 Total spent: $672.08 Total Reach: 57, 212 INSTAGRAM RESULTS Followers to date: 4265 +1740 since May 2018 #Shitboxrally2019 = 500+ posts Top posts from past 3 months Instagram stats April 22 - June 17, 2019 TOP INSTA POST! SOCIAL MEDIA HIGHLIGHTS Supporters/Participants/Teams 757 LIKES! SOCIAL MEDIA FROM CANCER COUNCIL Facebook Facebook Posted 7 May Posted 8 May Posted 6 June Reached- 1,974 Reached- 1, Reached- 1,746 Engagements- 88 Engagements- 129 Engagements- 91 Reactions- 38 Reactions- 48 Reactions- 45 Comments- 5 Comments- 5 Comments- 2 Shares- 4 Shares- 2 Shares- 4 Instagram Twitter CANCER COUNCIL WA CANCER COUNCIL NSW SOCIAL MEDIA FROM PARTNERS MANHEIM AUSTRALIA CENTENNIAL PARK RALLY SCHOOL AUSTRALIA FEEDBACK FROM TOWNS “It was great and we loved having you all here. I thought the caterers you used were amazing and just great people. The only feedback I would give you is COME AGAIN! Thank you for staying here…it really does help us out enormously.” Tjukayirla Roadhouse – Carol and Ross, Managers “Hi James, just wanted to pass this on to you to share with those shitbox crew that made our kids day on your Oodnadatta visit- I mentioned it to you when we were chatting early Monday morning before breakfast. A fantastic bunch of people. Loved having you back in Oodna for a second time. Hope the trip is going well.” - Kirsty Elizabeth Williams, Oodnadatta .
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