COMMERCIAL RADIO MARKET PROFILES 2018

NEW SOUTH WALES & AUSTRALIAN CAPITAL TERRITORY CONTENTS

INTRODUCTION 3

REFERENCES 4

MARKET STATIONS 5 Albury 2AY, The Border’s Hit 104.9, The Border’s 105.7 Triple M 5 Armidale 2AD, FM 100.3 9 Bathurst 2BS 95.1 FM, 99.3 B-Rock FM 13 Bega Power FM, 2EC 17 Broken Hill 567 AM 2BH, 106.9 HILL FM 21 Campbelltown C91.3FM 25 Canberra Mix 106.3, hit104.7, 1053 2CA, 1206 2CC 29 Coffs Harbour Hit 105.5 Coffs Coast, Triple M 106.3 Coffs Coast, 2HC 100.5FM/639 AM 33 Cooma Snowy Mountains 2XL, 97.7 Snow FM 37 Deniliquin 102.5 The Edge, 1521AM 2QN 41 Dubbo Dubbo’s Hit 93.5, ZOO FM, 2DU 45 Gosford Star 104.5, 101.3 Sea FM, The Central Coast’s 107.7 2GO 49 Goulburn Eagle FM 93.5, 1368 2GN 53 Grafton Clarence Coast’s FM 104.7, 2GF 1206 AM/FM103.9 57 Griffith Riverina Mia’s Hit 99.7, Riverina Mia’s 963 Triple M 61 Gunnedah Triple G, 1080 2MO 65 Inverell Gem FM, 1188 2NZ 69 Katoomba The Edge 96.1 73 Kempsey Mid North Coast’s Hit 102.3, Mid North Coast’s 106.7 Triple M, Radio 531 77 Lismore 900 2LM, 100.9 ZZZ FM 81 Lithgow Move FM, 2LT 85 Moree NOW FM, 2VM 89 Mudgee Real FM, 2MG 93 Murwillumbah Radio 97 97 Muswellbrook Power FM, 2NM 981 101 Newcastle Newcastle’s Hit 106.9, Newcastle’s 102.9 Triple M, 105.3 NEWFM, 2HD 105 Nowra Power FM, 2ST 109 Orange Hit 105.9, 105.1 Triple M, Radio 2EL 1089 AM 113 Parkes 1404 2PK, 95.5 ROK FM 117 Sydney KIIS 1065, WSFM, 2CH, 2GB 873AM, Macquarie Sports Radio 954AM, 121 Nova 969, smoothfm 95.3, 104.1 2DayFM, TripleM 104.9, 2SM 1269 AM, Sky Sports Radio Tamworth 2TM 1287 AM, 92.9 FM 125 Taree Max FM, Radio 2RE 129 Wagga Wagga Riverina’s Hit 93.1, Riverina’s 1152 Triple M 133 Wollongong Wave FM, i98 FM 137 Young Roccy FM, 1350 2LF 141

DATA TABLES 145

2016 CENSUS OF POPULATION & HOUSING i

2016 HOUSEHOLD EXPENDITURE SURVEY x

2 Commercial Radio Market Profiles INTRODUCTION

WELCOME TO THE Australian commercial radio stations are a vital and integral part of their local SIXTH EDITION OF THE communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all COMMERCIAL RADIO stakeholders including direct advertisers, agencies and clients. MARKET PROFILES 2018. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend.

The Commercial Radio Market Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area’s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio.

These Commercial Radio Market Profiles should be used in conjunction with resources available on the Commercial Radio Australia (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio.

The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census.

The Commercial Radio Market Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio.

Should you require further information, please do not hesitate to contact the CRA Marketing Team on 02 9281 6577, or visit the website: radioalive.com.au.

Regards,

Joan Warner Chief Executive Officer Commercial Radio Australia

Commercial Radio Australia 3 REFERENCES

The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1.

MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources:

2016 CENSUS OF POPULATION AND HOUSING RADIO LICENCE AREA MAPS (conducted 9 August 2016) RA1 areas as determined by the ACMA. For all socio-economic, demographic and occupational data. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., 2015-16 HOUSEHOLD EXPENDITURE SURVEY GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, (HES) Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, © OpenStreetMap contributors, and the GIS User While the HES is conducted infrequently the data is projected Community. using regional CPI (consumer price index) information.

2015-16 AGRICULTURAL CENSUS LEGEND The results of the Agricultural Census are available only for Coastline; State borders Statistical Areas Level 2 (SA2). The agricultural data for stations’ licence areas containing part SA2s is an estimate based on Licence Area whether the centroid of the SA2 was within the licence area Principal roads; Cities (medium and large) or not. Secondary roads; Towns, cities (small) The agricultural table on page four of each profile provides a Minor roads; Localities summary of categories for the radio licence area.

The units listed in the Agricultural Table include: NB: • Ha: Hectares • Population figures sourced from 2016 Census data and may • T: Tonne differ from population estimates used in survey reports. • N: Number • Population figures in these licence area profiles will be • Kg: Kilogram updated annually based on current ABS population figures. • Dz: Dozen.

Disclaimer: • Agriculture Commodity ‘Area of Holding’ refers to farmland only and excludes non-agricultural land. • ACMA data may vary based on definitions.

4 Commercial Radio Market Profiles ALBURY 2AY • THE BORDER’S HIT 104.9 • THE BORDER’S 105.7 TRIPLE M

Station Name 2AY The Border’s Hit 104.9 The Border’s 105.7 Triple M Call Sign 2AY 2AAY 2BDR Frequency 1494 kHz 104.9 MHz 105.7 MHz Network ACE Radio Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 3393 MDC, Albury, Level 1, 540 Swift St, Albury, Level 1, 540 Swift St, Albury, NSW 2640 NSW 2640 NSW 2640 Phone 02 6023 4111 02 6022 4600 02 6022 4600 Fax 02 6023 4455 02 6022 4662 02 6022 4662 Email [email protected] [email protected] [email protected] Web Address 2ay.com.au hit.com.au/theborder triplem.com.au/theborder Description of Content/Format News Radio Hits & Old School Adult Contemporary Demographic Profile 40+ 40 and under 25-64 of Station Audience

Commercial Radio Australia 5 ALBURY

The towns Albury and Wodonga, whilst 7 kilometres apart and on opposite sides of the Murray River, form a large urban area that borders NSW and Victoria. On the main transport corridor between Sydney and Melbourne, the towns are a strategic hub for business, commerce, transport, health and education. Since the 2011 census, the total population of the radio licence area of Albury has increased by 5.13% to 148,588.

In 2016 there were 33,642 people aged 0-17 in Albury, compared with 34,381 in 2011. The largest profile of age groups in the region is 25-39 years, at 17%. There are 78,180 people aged over 40, up from 71,267 in 2011. 86% of the population were born in Australia, New Zealand or the Pacific Islands.

The region is home to two universities, three TAFE colleges as well as the Hume Industries Development Centre and a Continuing Education Centre. According to the 2016 census, 29,300 or 20% of the people of Albury were attending an educational institution, with 44% in either infants or primary, 34% attending a secondary educational institution, 11% attending TAFE and 12% attending University or another tertiary institution. Of the 57,415 people who have a tertiary qualification, 70% have a certificate, diploma or other tertiary qualification and 30% have a degree.

Of the total dwellings (55,518), 35% of dwellings are owned outright and 33% are mortgaged. Private rental properties represent 24% of total dwellings.

22% of the total households (55,347) in Albury have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 12% between $78,000 – $103,999pa.

All major banks, car dealers, hardware, electrical/appliances, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE The Albury Wodonga region is a substantial wool producer. The farms in the district support over 1.09 million sheep and lambs. The region is also a major beef growing area; there are over 365 thousand beef cattle in the region.

The rich farmland in the Albury area provides good grazing for a thriving dairy industry; there are around 49 thousand dairy cattle. Rice, fruit, tobacco, hopps and a variety of cereal crops are also produced. Over 327 thousand tonnes of wheat for grain and 439 thousand tonnes of cereals for grain were produced. Over 1.08 million kilograms of apples were produced in the region.

EMPLOYMENT The majority (57%) of the labour force of 71,919 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

6 Commercial Radio Market Profiles ALBURY

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 21,780 32.05% 10+ years 63,521 66,207 129,728 87.31% Technicians & trade workers/ 17,988 26.47% 0-9 years 9,544 9,316 18,860 12.69% Community & personal service workers 10-17 years 7,462 7,320 14,782 9.95% Clerical & administrative workers 8,029 11.82% 18-24 years 6,157 5,638 11,795 7.94% Sales Workers 6,409 9.43% 25-39 years 12,106 12,865 24,971 16.81% Machinery operators & drivers/Labourers 12,760 18.78% 40-54 years 14,335 14,930 29,265 19.7% Not stated 985 1.45% 55-64 years 10,114 10,630 20,744 13.96% Total 67,951 100% 65-74 years 8,184 8,231 16,415 11.05% 75+ years 5,163 6,593 11,756 7.91% INDUSTRY Total 2011 population 69,816 71,515 141,331 Industry Total Workforce Total 2016 population 73,065 75,523 148,588 100% Agriculture, forestry & fishing 5,348 7.96% % change 2011-2016 5.13% Mining 92 0.14% Manufacturing/Electricity, gas, water & 12,741 18.98% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 13,270 19.76% Employment classification Total Labour force Accommodation & food services Full-time employed 40,698 56.59% Transport, postal & warehousing/ 3,453 5.14% Part-time employed 23,203 32.26% Information, media & communications Not stated employed 4,090 5.69% Financial & insurance services/ 3,566 5.31% Rental hiring & real estate services/ Unemployed 3,928 5.46% Administration & support services Total labour force 71,919 100% Professional scientific & technical services 2,539 3.78% Public administration & safety 5,485 8.17% HOUSEHOLD INCOME Education & training/Health care & 14,963 22.28% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 594 0.88% $0 – $7,749 774 1.4% Other services 2,535 3.78% $7,750 – $20,999 3,153 5.7% Not stated 2,558 3.81% $21,000 – $41,999 12,419 22.44% Total 67,144 100% $42,000 – $77,999 14,133 25.54% $78,000 – $103,999 6,418 11.6% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 5,380 9.72% Product or service $000’s (pa) $130,000 – $155,999 3,101 5.6% Food & non-alcoholic beverages 718,548 $160,000 – $181,999 1,703 3.08% Alcoholic beverages 96,473 $182,000 – $207,999 1,004 1.81% Clothing & footwear 134,951 $208,000+ 1,466 2.65% Household furnishings & equipment 175,908 Not stated 5,796 10.47% Furniture & floor covering 56,721 Total households 55,347 100% Household appliances 43,253 Household services & operation 134,799 FAMILY STRUCTURE Medical care & health expenses 242,014 Type of family Total Total families Motor vehicle purchase 162,944 Couple families – Children 15,483 39.76% Motor vehicle running costs 425,127 Couple families – No children 16,996 43.64% Recreation 511,285 Single parents 6,124 15.73% Recreational & educational equipment 127,243 Other families 339 0.87% Holidays 235,343 Total families 38,942 100% Personal care 87,201

Commercial Radio Australia 7 ALBURY

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,011,619 population Cereal crops – Wheat for grain – Production (t) 327,756 Infants/primary 6,376 6,395 12,771 8.59% Cereal crops – Rice for grain – Production (t) 0 Secondary 4,935 4,895 9,830 6.62% Cereal crops – Barley for grain – Production (t) 92,366 TAFE 1,480 1,807 3,287 2.21% Cereal crops – Sorghum for grain – Production (t) 224 University 1,020 2,392 3,412 2.3% Cereal crops – Total for grain – Production (t) 439,839 Total 13,811 15,489 29,300 19.72% Vegetables for human consumption – Tomatoes – 4 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 685 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 398 Fully owned 19,523 35.17% Fruit & nuts – Apples – Production (kg) 1,084,167 Mortgaged 18,502 33.33 Fruit & nuts – Nectarines – Production (kg) 692 Private rental 13,560 24.42% Fruit & nuts – Peaches – Production (kg) 4,154 Housing authority/Not stated 3,518 6.34% Fruit & nuts – Nuts – Total trees (no.) 43,188 Other tenure type 415 0.75% Fruit & nuts – All orchard fruit (incl. nuts) – 125,770 Total trees (no.) Total dwellings 55,518 100% Fruit & nuts – Grapes – Total area (ha) 1,038 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,097,026 Livestock – Dairy cattle – Total (no.) 49,346 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 365,667 Degree 17,185 11.57% Certificate 40,230 27.07% INTERNET USAGE Total 57,415 38.64% Connection Total Total dwellings Internet accessed from dwelling 44,065 78.9% MORTGAGE PAYMENTS Internet not accessed from dwelling 10,302 18.45% Mortgaged Not stated 1,482 2.65% Monthly mortgage payment Total dwellings Total 55,849 100% $0 – $449 per month 1,290 7.41% $450 – $799 per month 1,355 7.78% BIRTHPLACE BY REGION $800 – $999 per month 1,522 8.74% Market Region Male Female Total $1,000 – $1,799 per month 8,097 46.5% population $1,800 – $2,399 per month 2,837 16.29% Oceania incl. Australia 62,105 63,769 125,874 85.69% $2,400 – $2,999 per month 812 4.66% Europe 2,323 2,448 4,771 3.25% $3,000 – $3,999 per month 511 2.93% Africa & Middle East 167 133 300 0.2% $4,000+ per month 263 1.51% Asia 930 1,165 2,095 1.43% Not stated 725 4.16% Americas 94 89 183 0.12% Total mortgaged dwellings 17,412 100% Other 6,695 6,976 13,671 9.31% Total 72,314 74,580 146,894 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,921 5.22% 1 vehicle 18,356 32.83% 2+ vehicles 32,448 58.04% Not stated 2,185 3.91% Total 55,910 100%

8 Commercial Radio Market Profiles ARMIDALE 2AD • FM 100.3

Station Name 2AD FM 100.3 Call Sign 2AD 2NEB Frequency 1134 kHz 100.3 MHz Network Super Radio Network Super Radio Network Address PO Box 270, Armidale, NSW 2350 PO Box 270, Armidale, NSW 2350 Phone 02 6772 1144 02 6772 1144 Fax - 02 6772 9942 Email [email protected] [email protected] Web Address 2ad.com.au fm1003.com.au Description of Content/Format Gold Best Songs from the 80s to Today Demographic Profile of Station Audience 40+ Under 40

Commercial Radio Australia 9 ARMIDALE

Armidale is strategically positioned on the New England Highway, half way between Sydney and Brisbane, and within easy reach of Coffs Harbour and the Mid North Coast. The area is surrounded by World Heritage National Parks with spectacular Gorge Country waterfalls, rainforests and exotic flora and fauna.

The New England region is a rich rural area, renowned for its superfine wool, fat lambs and cattle, with specialist breeding facilities and headquarters for a number of breed societies. Armidale is the centre for the New England farming district as well as being a significant regional city with a university that attracts students from around Australia.

In comparison to the 2011 census, the population of the radio licence area of Armidale has grown by 1.77% to 38,810. Being a university town, the number of people aged 18-24 increased in Armidale along with all other age groups. Over half the population is above 40 years of age. The birthplace for 84% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 10,021 people attending an educational institution, 32% were either in infants or primary, 28% were attending a secondary educational institution, 34% were attending university or another tertiary institution and 7% attending TAFE. Of the 15,264 people who already have a tertiary qualification, 44% have a degree and 56% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (13,792) in Armidale, 38% of dwellings are owned outright and 27% are mortgaged. Private rental properties that most likely cater to the student population represent 27% of total dwellings.

23% of the total households (13,807) in Armidale have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa and 12% between $78,000 – $103,999pa.

Armidale is the major comparative shopping centre for the New England area. All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

Armidale is leading the field in the commercialisation of technology – through animal breeding systems, computer software, electronic agriculture devices, pharmaceutical and animal health products.

AGRICULTURE The New England district is predominantly a wool producing area, to promote the local wool industry the New England Wool Expo and Australian Wool Fashion Awards are held each year. The farms in the area support over 683 thousand sheep and lambs.

There are over 176 thousand beef cattle in the region. Specialist breeding facilities and headquarters for almost all the Australian Breed Societies, CSIRO and Sheep CRC.

EMPLOYMENT The majority (55%) of the labour force of 18,000 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Agriculture Forestry and Fishing.

10 Commercial Radio Market Profiles ARMIDALE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,499 38.84% 10+ years 16,546 17,692 34,238 88.22% Technicians & trade workers/ 3,717 22.21% 0-9 years 2,298 2,274 4,572 11.78% Community & personal service workers 10-17 years 2,069 2,007 4,076 10.5% Clerical & administrative workers 1,999 11.95% 18-24 years 2,225 2,352 4,577 11.79% Sales workers 1,523 9.1% 25-39 years 3,005 3,157 6,162 15.88% Machinery operators & drivers/Labourers 2,790 16.67% 40-54 years 3,465 3,829 7,294 18.79% Not stated 206 1.23% 55-64 years 2,520 2,617 5,137 13.24% Total 16,734 100% 65-74 years 2,062 2,027 4,089 10.54% 75+ years 1,200 1,703 2,903 7.48% INDUSTRY Total 2011 population 18,523 19,613 38,136 Industry Total Workforce Total 2016 population 18,844 19,966 38,810 100% Agriculture, forestry & fishing 2,509 15.24% % change 2011-2016 1.77% Mining 49 0.3% Manufacturing/Electricity, gas, water & 1,574 9.56% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,087 18.75% Employment classification Total Labour force Accommodation & food services Full-time employed 9,864 54.8% Transport, postal & warehousing/ 540 3.28% Part-time employed 5,930 32.94% Information, media & communications Not stated employed 963 5.35% Financial & insurance services/ 942 5.72% Rental hiring & real estate services/ Unemployed 1,243 6.91% Administration & support services Total labour force 18,000 100% Professional scientific & technical services 799 4.85% Public administration & safety 831 5.05% HOUSEHOLD INCOME Education & training/Health care & 5,017 30.47% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 110 0.67% $0 – $7,749 241 1.75% Other services 522 3.17% $7,750 – $20,999 853 6.18% Not stated 485 2.95% $21,000 – $41,999 3,202 23.19% Total 16,465 100% $42,000 – $77,999 3,383 24.5% $78,000 – $103,999 1,617 11.71% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,240 8.98% Product or service $000’s (pa) $130,000 – $155,999 674 4.88% Food & non-alcoholic beverages 180,857 $160,000 – $181,999 398 2.88% Alcoholic beverages 24,480 $182,000 – $207,999 286 2.07% Clothing & footwear 33,488 $208,000+ 426 3.09% Household furnishings & equipment 48,175 Not stated 1,487 10.77% Furniture & floor covering 16,249 Total households 13,807 100% Household appliances 11,611 Household services & operation 37,109 FAMILY STRUCTURE Medical care & health expenses 63,378 Type of family Total Total families Motor vehicle purchase 41,624 Couple families – Children 3,730 39.01% Motor vehicle running costs 103,890 Couple families – No children 4,126 43.15% Recreation 131,933 Single parents 1,589 16.62% Recreational & educational equipment 33,430 Other families 116 1.21% Holidays 61,742 Total families 9,561 100% Personal care 21,841

Commercial Radio Australia 11 ARMIDALE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 511,263 population Cereal crops – Wheat for grain – Production (t) 19,068 Infants/primary 1,625 1,580 3,205 8.66% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,370 1,393 2,763 6.45% Cereal crops – Barley for grain – Production (t) 1,695 TAFE 320 375 695 1.74% Cereal crops – Sorghum for grain – Production (t) 126 University 1,396 1,962 3,358 6% Cereal crops – Total for grain – Production (t) 21,133 Total 4,711 5,310 10,021 25.82% Vegetables for human consumption – Tomatoes – 4,723 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 54 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 5,187 37.61% Fruit & nuts – Apples – Production (kg) 207,362 Mortgaged 3,759 27.25% Fruit & nuts – Nectarines – Production (kg) 929 Private rental 3,726 27.02% Fruit & nuts – Peaches – Production (kg) 3,604 Housing authority/Not stated 1,001 7.26% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 119 0.86% Fruit & nuts – All orchard fruit (incl. nuts) – 8,842 Total trees (no.) Total dwellings 13,792 100% Fruit & nuts – Grapes – Total area (ha) 10 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 683,048 Livestock – Dairy cattle – Total (no.) 1,698 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 176,329 Degree 6,735 17.35% Certificate 8,529 21.98% INTERNET USAGE Total 15,264 39.33% Connection Total Total dwellings Internet accessed from dwelling 10,813 77.5% MORTGAGE PAYMENTS Internet not accessed from dwelling 2,794 20.03% Mortgaged Not stated 345 2.47% Monthly mortgage payment Total dwellings Total 13,952 100% $0 – $449 per month 355 9.88% $450 – $799 per month 284 7.91% BIRTHPLACE BY REGION $800 – $999 per month 286 7.96% Market Region Male Female Total $1,000 – $1,799 per month 1,542 42.93% population $1,800 – $2,399 per month 571 15.9% Oceania incl. Australia 15,544 16,429 31,973 83.6% $2,400 – $2,999 per month 162 4.51% Europe 475 463 938 2.45% $3,000 – $3,999 per month 135 3.76% Africa & Middle East 126 97 223 0.58% $4,000+ per month 80 2.23% Asia 391 548 939 2.46% Not stated 177 4.93% Americas 59 65 124 0.32% Total mortgaged dwellings 3,592 100% Other 1,956 2,092 4,048 10.58% Total 18,551 19,694 38,245 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 860 6.14% 1 vehicle 4,873 34.77% 2+ vehicles 7,690 54.87% Not stated 593 4.23% Total 14,016 100%

12 Commercial Radio Market Profiles BATHURST 2BS 95.1 FM • 99.3 B-ROCK FM

Station Name 2BS 95.1 FM 99.3 B-Rock FM Call Sign 2BS 2BXS Frequency 95.1 MHz 99.3 MHz Network Bathurst Broadcasters Bathurst Broadcasters Address 109 George St, Bathurst, NSW 2795 PO Box 310, Bathurst, NSW 2795 Phone 02 6331 7777 02 6331 7777 Fax 02 6332 1503 02 6332 1503 Email [email protected] [email protected] Web Address 2bs.com.au brockfm.com.au Description of Content/Format News, Talk and Gold Best New Rock and Great Classics Demographic Profile of Station Audience 25+ 18-54

Commercial Radio Australia 13 BATHURST

Bathurst is a progressive city located in the mid west of NSW at the junction of the Great Western, Mid Western and Mitchell Highways. On the western slopes of the Great Dividing Range, Bathurst is located approximately 200 kilometres west of Sydney. It is a comfortable two and a half hours drive from Sydney and three and a half hours from the national capital, Canberra. The city of Bathurst is the oldest inland settlement in Australia and home to Mount Panorama motor racing circuit and a growing wine industry.

In comparison to the 2011 census, the population within the radio licence area of Bathurst has increased by 3.56% to 57,396. There was an increase across all age demographics within the region. Over 49% of the population in Bathurst is aged over 40 years.

The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Bathurst has a relatively young population, reflected in the large number of families (42% of total families) with children and teenagers. Having a number of educational facilities, Bathurst maintains a relatively high proportion (33%) of under 25 year olds unlike many other country towns whose young people have gone to the cities in search of training and better job opportunities.

Bathurst provides a wide range of educational opportunities: pre-school, both private and public co-educational or single sex secondary schooling, and tertiary institutes such as Charles Sturt University. Of the 13,047 people attending an educational institution, 40% were either in infants or primary, 31% were attending a secondary educational institution, 9% attending TAFE, and 20% attending University or another tertiary institution. Of the 21,960 people who already have a tertiary qualification, 68% have a certificate, diploma or another tertiary qualification and 32% have a degree.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (20,041) in Bathurst, 36% of dwellings are owned outright and 34% are mortgaged. Private rental properties that most likely cater to the student population represent 24% of total dwellings.

21% of the total households (20,173) in Bathurst have a household income range between $21,000 – $41,999pa; 23% between $42,000 – $77,999pa, and 12% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Bathurst is traditionally a wool area. While the radio licence area is relatively small, the farms in the area support over 535 thousand sheep and lambs. The district also produces some beef; there are over 79 thousand beef cattle. The area has produced over 769 thousand kilograms of apples, over 46 thousand kilograms of nectarines and 66 thousand kilograms of peaches.

EMPLOYMENT The majority (58%) of the labour force of 27,219 people is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Bathurst prides itself in its education facilities, with education being one of the largest employers in the city. Charles Sturt University has a campus located in Bathurst.

14 Commercial Radio Market Profiles BATHURST

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,071 31.51% 10+ years 25,084 24,857 49,941 87.01% Technicians & trade workers/ 6,920 27.02% 0-9 years 3,821 3,634 7,455 12.99% Community & personal service workers 10-17 years 3,196 3,005 6,201 10.8% Clerical & administrative workers 3,061 11.95% 18-24 years 2,858 2,637 5,495 9.57% Sales workers 2,312 9.03% 25-39 years 5,138 4,707 9,845 17.15% Machinery operators & drivers/Labourers 4,864 18.99% 40-54 years 5,521 5,706 11,227 19.56% Not stated 383 1.5% 55-64 years 3,759 3,693 7,452 12.98% Total 25,611 100% 65-74 years 2,996 2,922 5,918 10.31% 75+ years 1,616 2,187 3,803 6.63% INDUSTRY Total 2011 population 28,011 27,413 55,424 Industry Total Workforce Total 2016 population 28,905 28,491 57,396 100% Agriculture, forestry & fishing 1,667 6.57% % change 2011-2016 3.56% Mining 533 2.1% Manufacturing/Electricity, gas, water & 4,541 17.91% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,715 18.59% Employment classification Total Labour force Accommodation & food services Full-time employed 15,872 58.31% Transport, postal & warehousing/ 1,276 5.03% Part-time employed 8,295 30.48% Information, media & communications Not stated employed 1,506 5.53% Financial & insurance services/ 1,306 5.15% Rental hiring & real estate services/ Unemployed 1,546 5.68% Administration & support services Total labour force 27,219 100% Professional scientific & technical services 957 3.77% Public administration & safety 2,116 8.34% HOUSEHOLD INCOME Education & training/Health care & 6,040 23.82% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 274 1.08% $0 – $7,749 287 1.42% Other services 949 3.74% $7,750 – $20,999 1,069 5.3% Not stated 985 3.88% $21,000 – $41,999 4,157 20.61% Total 25,359 100% $42,000 – $77,999 4,733 23.46% $78,000 – $103,999 2,400 11.9% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,994 9.88% Product or service $000’s (pa) $130,000 – $155,999 1,252 6.21% Food & non-alcoholic beverages 262,826 $160,000 – $181,999 852 4.22% Alcoholic beverages 35,575 $182,000 – $207,999 545 2.7% Clothing & footwear 48,666 $208,000+ 804 3.99% Household furnishings & equipment 70,009 Not stated 2,080 10.31% Furniture & floor covering 23,614 Total households 20,173 100% Household appliances 16,873 Household services & operation 53,928 FAMILY STRUCTURE Medical care & health expenses 92,102 Type of family Total Total families Motor vehicle purchase 60,489 Couple families – Children 6,066 42.04% Motor vehicle running costs 150,975 Couple families – No children 5,830 40.41% Recreation 191,728 Single parents 2,408 16.69% Recreational & educational equipment 48,581 Other families 124 0.86% Holidays 89,725 Total families 14,428 100% Personal care 31,739

Commercial Radio Australia 15 BATHURST

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 292,931 population Cereal crops – Wheat for grain – Production (t) 4,076 Infants/primary 2,660 2,517 5,177 9.02% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,101 2,004 4,105 7.15% Cereal crops – Barley for grain – Production (t) 1,058 TAFE 498 709 1,207 2.1% Cereal crops – Sorghum for grain – Production (t) 13 University 976 1,582 2,558 4.46% Cereal crops – Total for grain – Production (t) 10,061 Total 6,235 6,812 13,047 22.73% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 630 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 7,118 35.52% Fruit & nuts – Apples – Production (kg) 769,424 Mortgaged 6,854 34.2% Fruit & nuts – Nectarines – Production (kg) 46,182 Private rental 4,764 23.77% Fruit & nuts – Peaches – Production (kg) 66,426 Housing authority/Not stated 1,217 6.07% Fruit & nuts – Nuts – Total trees (no.) 4,178 Other tenure type 88 0.44% Fruit & nuts – All orchard fruit (incl. nuts) – 46,713 Total trees (no.) Total dwellings 20,041 100% Fruit & nuts – Grapes – Total area (ha) 194 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 535,069 Livestock – Dairy cattle – Total (no.) 1,142 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 79,273 Degree 7,068 12.31% Certificate 14,892 25.95% INTERNET USAGE Total 21,960 38.26% Connection Total Total dwellings Internet accessed from dwelling 15,885 77.94% MORTGAGE PAYMENTS Internet not accessed from dwelling 3,898 19.12% Mortgaged Not stated 599 2.94% Monthly mortgage payment Total dwellings Total 20,382 100% $0 – $449 per month 361 5.57% $450 – $799 per month 327 5.05% BIRTHPLACE BY REGION $800 – $999 per month 361 5.57% Market Region Male Female Total $1,000 – $1,799 per month 2,569 39.64% population $1,800 – $2,399 per month 1,480 22.84% Oceania incl. Australia 24,698 24,212 48,910 86.32% $2,400 – $2,999 per month 595 9.18% Europe 845 776 1,621 2.86% $3,000 – $3,999 per month 337 5.2% Africa & Middle East 114 76 190 0.34% $4,000+ per month 205 3.16% Asia 315 311 626 1.1% Not stated 246 3.8% Americas 23 39 62 0.11% Total mortgaged dwellings 6,481 100% Other 2,612 2,638 5,250 9.27% Total 28,607 28,052 56,659 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,059 5.23% 1 vehicle 6,217 30.68% 2+ vehicles 12,167 60.04% Not stated 823 4.06% Total 20,266 100%

16 Commercial Radio Market Profiles BEGA POWER FM • 2EC

Station Name Power FM 2EC Call Sign 2EEE 2EC Frequency 102.5 MHz 765 kHz Network Grant Broadcasters Grant Broadcasters Address PO Box 471, Bega, NSW 2550 119 Gipps St, Bega, NSW 2550 Phone 02 6492 1633 02 6492 1633 Fax 02 6492 2614 02 6492 2614 Email [email protected] [email protected] Web Address powerfmbegabay.com.au 2ec.com.au Description of Content/Format Adult Contemporary Adult Contemporary Demographic Profile of Station Audience 18+ 40+

Commercial Radio Australia 17 BEGA

Bega a major dairying town located on the NSW far south coast is situated in the heart of a rich and fertile valley where the Bega and Brogo Rivers and the Princes and Snowy Mountains Highways meet. Bega is famous for its rich dairy country as well as the beautiful coastline to the east of the township. The station’s licence area is a long narrow strip running along the coast.

In comparison to the 2011 census, the population of the radio licence area of Bega has increased by 2.15% to 76,103. The area has a relatively old population due in part to the large number of people from Sydney, Melbourne and Canberra retiring on the picturesque South Coast; over 65% of the population is aged over 40 years. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 11,265 people attending an educational institution, 46% were either in infants or primary, 37% were attending a secondary educational institution, 8% attending University and 9% attending TAFE. Of the 30,750 people who already have a tertiary qualification 69% have certificates, diploma or another tertiary qualification and 31% have a degree.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (30,588) in Bega, 48% of dwellings are owned outright and 26% are mortgaged. Private rental properties represent 20% of total dwellings.

29% of the total households (30,501) in Bega have a household income range between $21,000 – $41,999pa; 28% between $42,000 – $77,999pa; and 9% between $78,000 – $103,999pa.

AGRICULTURE The main industries in the district are dairying, timber and tourism. The rich grazing land along the South Coast makes Bega a strong dairy producer. There are over 37 thousand dairy cattle in the area. Bega is well known for its cheese. The area also produces some beef; there are over 29 thousand beef cattle. The farms in the area support over 45 thousand sheep and lambs.

There are a number of fishing fleets in the various ports along the coast.

EMPLOYMENT The majority (49%) of the labour force of 30,689 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

18 Commercial Radio Market Profiles BEGA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,619 29.97% 10+ years 33,696 35,055 68,751 90.34% Technicians & trade workers/ 8,085 28.12% 0-9 years 3,765 3,587 7,352 9.66% Community & personal service workers 10-17 years 3,245 3,126 6,371 8.37% Clerical & administrative workers 3,303 11.49% 18-24 years 1,956 1,783 3,739 4.91% Sales workers 3,112 10.82% 25-39 years 4,143 4,449 8,592 11.29% Machinery operators & drivers/Labourers 5,215 18.14% 40-54 years 6,878 7,482 14,360 18,87% Not stated 421 1.46% 55-64 years 6,966 7,333 14,299 18.79% Total 28,755 100% 65-74 years 6,507 6,275 12,782 16.8% 75+ years 4,001 4,607 8,608 11.31% INDUSTRY Total 2011 population 36,722 37,780 74,502 Industry Total Workforce Total 2016 population 37,461 38,642 76,103 100% Agriculture, forestry & fishing 1,707 6.06% % change 2011-2016 2.15% Mining 25 0.09% Manufacturing/Electricity, gas, water & 4,724 16.76% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,978 24.76% Employment classification Total Labour force Accommodation & food services Full-time employed 14,930 48.65% Transport, postal & warehousing/ 1,138 4.04% Part-time employed 11,967 38.99% Information, media & communications Not stated employed 1,896 6.18% Financial & insurance services/ 1,635 5.8% Rental hiring & real estate services/ Unemployed 1,896 6.18% Administration & support services Total labour force 30,689 100% Professional scientific & technical services 1,195 4.24% Public administration & safety 1,938 6.88% HOUSEHOLD INCOME Education & training/Health care & 6,259 22.21% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 423 1.5% $0 – $7,749 587 1.92% Other services 1,042 3.7% $7,750 – $20,999 2,080 6.82% Not stated 1,123 3.98% $21,000 – $41,999 8,844 29% Total 28,187 100% $42,000 – $77,999 8,407 27.56% $78,000 – $103,999 2,888 9.47% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,137 7.01% Product or service $000’s (pa) $130,000 – $155,999 1,003 3.29% Food & non-alcoholic beverages 400,427 $160,000 – $181,999 518 1.7% Alcoholic beverages 54,182 $182,000 – $207,999 335 1.1% Clothing & footwear 74,190 $208,000+ 498 1.63% Household furnishings & equipment 106,298 Not stated 3,204 10.5% Furniture & floor covering 35,793 Total households 30,501 100% Household appliances 25,640 Household services & operation 81,864 FAMILY STRUCTURE Medical care & health expenses 140,092 Type of family Total Total families Motor vehicle purchase 92,101 Couple families – Children 6,279 30.02% Motor vehicle running costs 230,309 Couple families – No children 11,379 54.4% Recreation 291,803 Single parents 3,120 14.91% Recreational & educational equipment 73,885 Other families 141 0.67% Holidays 136,466 Total families 20,919 100% Personal care 48,367

Commercial Radio Australia 19 BEGA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 97,055 population Cereal crops – Wheat for grain – Production (t) 1,942 Infants/primary 2,689 2,545 5,234 6.88% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,035 2,089 4,124 5.42% Cereal crops – Barley for grain – Production (t) 273 TAFE 389 606 995 1.31% Cereal crops – Sorghum for grain – Production (t) 0 University 226 686 912 1.2% Cereal crops – Total for grain – Production (t) 2,767 Total 5,339 5,926 11,265 14.8% Vegetables for human consumption – Tomatoes – 26 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 28 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 14,541 47.54% Fruit & nuts – Apples – Production (kg) 123 Mortgaged 7,913 25.87% Fruit & nuts – Nectarines – Production (kg) 4,175 Private rental 5,998 19.61% Fruit & nuts – Peaches – Production (kg) 6,242 Housing authority/Not stated 1,866 6.1% Fruit & nuts – Nuts – Total trees (no.) 14 Other tenure type 270 0.88% Fruit & nuts – All orchard fruit (incl. nuts) – 2,475 Total trees (no.) Total dwellings 30,588 100% Fruit & nuts – Grapes – Total area (ha) 3 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 45,291 Livestock – Dairy cattle – Total (no.) 37,561 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 29,013 Degree 9,428 12.39% Certificate 21,322 28.02% INTERNET USAGE Total 30,750 40.41% Connection Total Total dwellings Internet accessed from dwelling 23,955 77.43% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,043 19.53% Mortgaged Not stated 938 3.03% Monthly mortgage payment Total dwellings Total 30,936 100% $0 – $449 per month 815 11.07% $450 – $799 per month 574 7.79% BIRTHPLACE BY REGION $800 – $999 per month 612 8.31% Market Region Male Female Total $1,000 – $1,799 per month 2,956 40.14% population $1,800 – $2,399 per month 1,296 17.6% Oceania incl. Australia 30,251 31,130 61,381 81.91% $2,400 – $2,999 per month 384 5.21% Europe 2,503 2,418 4,921 6.57% $3,000 – $3,999 per month 265 3.6% Africa & Middle East 54 42 96 0.13% $4,000+ per month 138 1.87% Asia 108 302 410 0.55% Not stated 324 4.4% Americas 90 115 205 0.27% Total mortgaged dwellings 7,364 100% Other 3,894 4,027 7,921 10.57% Total 36,900 38,034 74,934 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,336 4.32% 1 vehicle 11,794 38.11% 2+ vehicles 16,376 52.92% Not stated 1,438 4.65% Total 30,944 100%

20 Commercial Radio Market Profiles BROKEN HILL 567 AM 2BH • 106.9 HILL FM

Station Name 567 AM 2BH 106.9 HILL FM Call Sign 2BH 2HIL Frequency 567 kHz 106.9 MHz Network Super Radio Network Super Radio Network Address 25 Garnet St, Broken Hill, NSW 2880 25 Garnet St, Broken Hill, NSW 2880 Phone 08 8087 8685 08 8088 1888 Fax 08 8088 5919 08 8088 5919 Email office@2bh.com.au [email protected] Web Address facebook.com/my2BH - Description of Content/Format News, Talk, Sport & Music News, Talk, Sport & Music Demographic Profile of Station Audience 25+ 25+

Commercial Radio Australia 21 BROKEN HILL

Broken Hill is a mining town and the largest regional centre located in the far west of NSW close to the South Australian border and midway between the Queensland and Victorian borders. Broken Hill is located on the Barrier Range in the far west of NSW, just 48 kilometres east of the South Australian border and 1,160 kilometres west of Sydney via the Great Western, Mitchell and Barrier Highways.

Given the proximity to Adelaide, many companies treat Broken Hill as part of South Australia. Many products are distributed to Broken Hill via Adelaide, not Sydney. Broken Hill is Australia’s longest-lived mining city. ‘The Silver City’, as it is sometimes called, is and always has been inextricably associated with the silver, lead and zinc mining.

In comparison to the 2011 census, the population of the radio licence area in Broken Hill has decreased 2.98% to 19,007. Over 55% of the population in Broken Hill is aged over 40 years. The birthplace for 88% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 2,984 people attending an educational institution, 46% were either in infants or primary school; 33% were in secondary school; 14% at TAFE and 8% at University or another tertiary institution. Of the 5,869 people who already have a tertiary qualification. 23% have a degree and 77% have a certificate, diploma or another tertiary qualification.

Broken Hill has a high proportion of home ownership. Of the total dwellings (7,526) in Broken Hill, 43% of dwellings are owned outright and 29% are mortgaged. Private rental properties represent 21% of total dwellings.

28% of the total households (7,601) in Broken Hill have a household income range between $21,000 – $41,999pa; 22% between $42,000 – $77,999pa; and 9% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city. The region is also rich in the arts with over 30 art galleries and heritage trails.

AGRICULTURE Broken Hill is predominantly a mining town and is the birth place of Broken Hill Proprietary Company Limited (BHP). The Broken Hill ore body one of the world’s largest Silver, Zinc, Lead and Mineral deposit.

Large rural properties carry over 255 thousand sheep and lamb livestock and over 12 thousand beef cattle.

EMPLOYMENT The majority (58%) of the labour force of 8,314 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Mining.

22 Commercial Radio Market Profiles BROKEN HILL

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,184 28.83% 10+ years 8,231 8,553 16,784 88.3% Technicians & trade workers/ 2,143 28.29% 0-9 years 1,131 1,092 2,223 11.7% Community & personal service workers 10-17 years 798 733 1,531 8.05% Clerical & administrative workers 797 10.52% 18-24 years 748 689 1,437 7.56% Sales workers 734 9.69% 25-39 years 1,585 1,648 3,233 17.01% Machinery operators & drivers/Labourers 1,585 20.92% 40-54 years 1,880 1772 3,652 19.21% Not stated 133 1.76% 55-64 years 1,437 1436 2,873 15.12% Total 7,576 100% 65-74 years 1,108 1,148 2,256 11.87% 75+ years 675 1,127 1,802 9.48% INDUSTRY Total 2011 population 9,614 9,976 19,590 Industry Total Workforce Total 2016 population 9,362 9,645 19,007 100% Agriculture, forestry & fishing 574 7.75% % change 2011-2016 -2.98% Mining 762 10.28% Manufacturing/Electricity, gas, water & 602 8.13% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 1,660 22.41% Employment classification Total Labour force Accommodation & food services Full-time employed 4,814 57.9% Transport, postal & warehousing/ 320 4.32% Part-time employed 2,279 27.41% Information, media & communications Not stated employed 513 6.17% Financial & insurance services/ 295 3.98% Rental hiring & real estate services/ Unemployed 708 8.52% Administration & support services Total labour force 8,314 100% Professional scientific & technical services 136 1.84% Public administration & safety 515 6.95% HOUSEHOLD INCOME Education & training/Health care & 1,900 25.64% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 56 0.76% $0 – $7,749 77 1.01% Other services 317 4.28% $7,750 – $20,999 634 8.34% Not stated 272 3.67% $21,000 – $41,999 2,110 27.76% Total 7,409 100% $42,000 – $77,999 1,694 22.29% $78,000 – $103,999 709 9.33% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 566 7.45% Product or service $000’s (pa) $130,000 – $155,999 334 4.39% Food & non-alcoholic beverages 98,694 $160,000 – $181,999 189 2.49% Alcoholic beverages 13,346 $182,000 – $207,999 145 1.91% Clothing & footwear 18,262 $208,000+ 218 2.87% Household furnishings & equipment 26,245 Not stated 925 12.17% Furniture & floor covering 8,868 Total households 7,601 100% Household appliances 6,307 Household services & operation 20,172 FAMILY STRUCTURE Medical care & health expenses 34,576 Type of family Total Total families Motor vehicle purchase 22,656 Couple families – Children 1,614 33.46% Motor vehicle running costs 56,628 Couple families – No children 2,067 42.85% Recreation 71,838 Single parents 1,089 22.57% Recreational & educational equipment 18,217 Other families 54 1.12% Holidays 33,585 Total families 4,824 100% Personal care 11,902

Commercial Radio Australia 23 BROKEN HILL

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,855,825 population Cereal crops – Wheat for grain – Production (t) 1,719 Infants/primary 687 677 1,364 7.18% Cereal crops – Rice for grain – Production (t) 0 Secondary 497 480 977 5.14% Cereal crops – Barley for grain – Production (t) 151 TAFE 153 254 407 2.14% Cereal crops – Sorghum for grain – Production (t) 0 University 60 176 236 1.24% Cereal crops – Total for grain – Production (t) 2,035 Total 1,397 1,587 2984 15.7% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 0 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 3,261 43.33% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 2,166 28.78% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 1,576 20.94% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 481 6.39% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 42 0.56% Fruit & nuts – All orchard fruit (incl. nuts) – 403 Total trees (no.) Total dwellings 7,526 100% Fruit & nuts – Grapes – Total area (ha) 7 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 255,185 Livestock – Dairy cattle – Total (no.) 0 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 12,597 Degree 1,356 7.13% Certificate 4,513 23.74% INTERNET USAGE Total 5,869 30.88% Connection Total Total dwellings Internet accessed from dwelling 5,295 69.15% MORTGAGE PAYMENTS Internet not accessed from dwelling 2,043 26.68% Mortgaged Not stated 319 4.17% Monthly mortgage payment Total dwellings Total 7,657 100% $0 – $449 per month 333 15.8% $450 – $799 per month 441 20.92% BIRTHPLACE BY REGION $800 – $999 per month 307 14.56% Market Region Male Female Total $1,000 – $1,799 per month 735 34.87% population $1,800 – $2,399 per month 111 5.27% Oceania incl. Australia 8,112 8,413 16,525 88.23% $2,400 – $2,999 per month 25 1.19% Europe 96 67 163 0.87% $3,000 – $3,999 per month 12 0.57% Africa & Middle East 6 7 13 0.07% $4,000+ per month 23 1.09% Asia 59 89 148 0.79% Not stated 121 5.74% Americas 4 6 10 0.05% Total mortgaged dwellings 2,108 100% Other 940 931 1,871 9.99% Total 9,217 9,513 18,730 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 724 9.42% 1 vehicle 3,045 39.64% 2+ vehicles 3,461 45.04% Not stated 454 5.91% Total 7,684 100%

24 Commercial Radio Market Profiles CAMPBELLTOWN C91.3FM

Station Name C91.3FM Call Sign 2MAC Frequency 91.3 MHz Network WIN Network Address PO Box 913, Campbelltown, NSW 2560 Phone 02 4633 3913 Fax 02 4633 3912 Email [email protected] Web Address c913.com.au Description of Content/Format Hot Adult Contemporary Demographic Profile of Station Audience

Commercial Radio Australia 25 CAMPBELLTOWN

Campbelltown is a significant regional centre on the fringe of Sydney’s south-western suburban sprawl. Campbelltown offers an ideal combination of both city and country – bounded on one side by the Georges River and the Woronora Plateau, and on the other by rolling hills.

Campbelltown is approximately an hour by road or rail from the Sydney CBD and even less from Sydney Airport. The area is home to a major regional hospital, university, two TAFE campuses and home of the annual Fishers Ghost festival.

In comparison to the 2011 census, the population of the radio licence area for Campbelltown has increased by 14.61% to 280,664. Over 42% of the population is over the age of 40 years. The birthplace for 75% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 63,367 people attending an educational institution, 43% were either in infants or primary, 32% were attending a secondary educational institution, 8% attending TAFE and 17% attending University or another tertiary institution. Of the 103,245 people who already have a tertiary qualification, 68% have a certificate, diploma or another tertiary qualification and 32% have a degree.

Of the total dwellings (87,561) in Campbelltown, 26% of dwellings are owned outright and 45% are mortgaged. Private rental properties represented 20% of total dwellings.

13% of the total households (87,214) in Campbelltown have a household income range between $78,000 – $103,999pa; 13% between $104,000 – $129,999pa; and 24% over $130,000pa.

All major banks, car dealers, hardware, electrical/appliances, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE The farms in the district support nearly 5 thousand meat cattle. The region also produced over 62 thousand kilograms of peaches, 28 thousand kilograms of nectarines and 100 thousand kilograms of apples.

EMPLOYMENT The majority (62%) of the labour force of 140,452 is employed full time. The main industries of employment are: • Manufacturing/Electricity Gas Water and Waste Services/Construction; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Education and Training/Health Care and Social Assistance.

26 Commercial Radio Market Profiles CAMPBELLTOWN

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 35,222 26.7% 10+ years 116,443 121,507 237,950 84.78% Technicians & trade workers/ 33,843 25.66% 0-9 years 21,847 20,867 42,714 15.22% Community & personal service workers 10-17 years 15,801 14,953 30,754 10.96% Clerical & administrative workers 21,170 16.05% 18-24 years 13,672 13,049 26,721 9.52% Sales workers 12,752 9.67% 25-39 years 29,428 31,346 60,774 21.65% Machinery operators & drivers/Labourers 26,460 20.06% 40-54 years 27,226 28,547 55,773 19.87% Not stated 2,458 1.86% 55-64 years 15,225 16,503 31,728 11.3% Total 131,905 100% 65-74 years 10,303 10,654 20,957 7.47% 75+ years 4,788 6,455 11,243 4.01% INDUSTRY Total 2011 population 120,491 124,395 244,886 Industry Total Workforce Total 2016 population 138,290 142,374 280,664 100% Agriculture, forestry & fishing 999 0.77% % change 2011-2016 14.61% Mining 516 0.4% Manufacturing/Electricity, gas, water & 26,501 20.34% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 25,784 19.79% Employment classification Total Labour force Accommodation & food services Full-time employed 87,598 62.37% Transport, postal & warehousing/ 11,099 8.52% Part-time employed 37,286 26.55% Information, media & communications Not stated employed 7,007 4.99% Financial & insurance services/ 11,238 8.63% Rental hiring & real estate services/ Unemployed 8,561 6.1% Administration & support services Total labour force 140,452 100% Professional scientific & technical services 6,370 4.89% Public administration & safety 8,727 6.7% HOUSEHOLD INCOME Education & training/Health care & 25,475 19.56% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,453 1.12% $0 – $7,749 1,018 1.17% Other services 5,011 3.85% $7,750 – $20,999 2,890 3.31% Not stated 7,099 5.45% $21,000 – $41,999 12,707 14.57% Total 130,272 100% $42,000 – $77,999 18,298 20.98% $78,000 – $103,999 11,455 13.13% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 11,028 12.64% Product or service $000’s (pa) $130,000 – $155,999 7,434 8.52% Food & non-alcoholic beverages 1,265,986 $160,000 – $181,999 4,811 5.52% Alcoholic beverages 148,624 $182,000 – $207,999 3,309 3.79% Clothing & footwear 235,854 $208,000+ 5,696 6.53% Household furnishings & equipment 355,647 Not stated 8,568 9.82% Furniture & floor covering 119,775 Total households 87,214 100% Household appliances 81,453 Household services & operation 276,496 FAMILY STRUCTURE Medical care & health expenses 460,778 Type of family Total Total families Motor vehicle purchase 300,969 Couple families – Children 38,703 51.28% Motor vehicle running costs 671,404 Couple families – No children 22,328 29.58% Recreation 921,282 Single parents 13,691 18.14% Recreational & educational equipment 239,842 Other families 757 1% Holidays 441,446 Total families 75,479 100% Personal care 152,566

Commercial Radio Australia 27 CAMPBELLTOWN

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 14,253 population Cereal crops – Wheat for grain – Production (t) 0 Infants/primary 14,043 13,352 27,395 9.76% Cereal crops – Rice for grain – Production (t) 0 Secondary 10,079 9,999 20,078 7.15% Cereal crops – Barley for grain – Production (t) 0 TAFE 2,572 2,747 5,319 1.9% Cereal crops – Sorghum for grain – Production (t) 0 University 4,319 6,256 10,575 3.77% Cereal crops – Total for grain – Production (t) 0 Total 31,013 32,354 63,367 22.58% Vegetables for human consumption – Tomatoes – 795 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 460 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 22,470 25.66% Fruit & nuts – Apples – Production (kg) 100,673 Mortgaged 38,975 44.51% Fruit & nuts – Nectarines – Production (kg) 28,533 Private rental 17,755 20.28% Fruit & nuts – Peaches – Production (kg) 62,009 Housing authority/Not stated 7,556 8.63% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 805 0.92% Fruit & nuts – All orchard fruit (incl. nuts) – 17,801 Total trees (no.) Total dwellings 87,561 100% Fruit & nuts – Grapes – Total area (ha) 7 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 4,807 Livestock – Dairy cattle – Total (no.) 3,241 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 4,764 Degree 33,546 11.95% Certificate 69,699 24.83% INTERNET USAGE Total 103,245 36.79% Connection Total Total dwellings Internet accessed from dwelling 75,077 84.91% MORTGAGE PAYMENTS Internet not accessed from dwelling 11,235 12.71% Mortgaged Not stated 2,109 2.39% Monthly mortgage payment Total dwellings Total 88,421 100% $0 – $449 per month 1,514 4.02% $450 – $799 per month 946 2.51% BIRTHPLACE BY REGION $800 – $999 per month 1,204 3.2% Market Region Male Female Total $1,000 – $1,799 per month 10,101 26.83% population $1,800 – $2,399 per month 10,249 27.23% Oceania incl. Australia 100,897 103,245 204,142 74.86% $2,400 – $2,999 per month 5,836 15.5% Europe 6,758 6,803 13,561 4.97% $3,000 – $3,999 per month 4,421 11.74% Africa & Middle East 3,220 3,024 6,244 2.29% $4,000+ per month 1,858 4.94% Asia 9,266 10,638 19,904 7.3% Not stated 1,514 4.02% Americas 608 578 1,186 0.43% Total mortgaged dwellings 37,643 100% Other 13,507 14,145 27,652 10.14% Total 134,256 138,433 272,689 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,598 5.21% 1 vehicle 26,173 29.64% 2+ vehicles 54,786 62.04% Not stated 2,745 3.11% Total 88,302 100%

28 Commercial Radio Market Profiles CANBERRA MIX 106.3 • HIT104.7 • 1053 2CA • 1206 2CC

Station Name Mix 106.3 hit104.7 1053 2CA 1206 2CC Call Sign 1CBR 2ROC 2CA 2CC Frequency 106.3 MHz 104.7 MHz 1053 kHz 1206 kHz Network Southern Cross Austereo/ Southern Cross Austereo/ Capital Radio Network Capital Radio Network Australian Radio Network Australian Radio Network Address PO Box 106, Dickson, PO Box 106, Dickson, PO Box 1053, Mitchell, PO Box 1206, Mitchell, ACT 2602 ACT 2602 ACT 2911 ACT 2911 Phone 02 6123 4105 02 6123 4104 02 6242 1053 02 6241 1911 Fax 02 6123 4128 02 6123 4128 02 6255 0000 02 6255 0000 Email [email protected] [email protected] [email protected] [email protected] Web Address mix106.com.au hit.com.au/canberra 2ca.com.au 2cc.net.au Description of Adult Contemporary Hot Adult Contemporary 60s, 70s & 80s Music Talk Radio Content/Format Demographic Profile 40-54 18-39 35-64 40+ of Station Audience

Commercial Radio Australia 29 CANBERRA

Canberra is Australia’s largest inland city is landlocked within the mountainous country of south-eastern NSW, 305 kilometres from Sydney by road. Canberra is linked to state capital cities and major regional areas by regular air, rail and coach services.

While Canberra is a city that supports a diversity of business it is essentially home to Australia’s public service as well as being the focal point for politics and the diplomatic circuit.

Much of Canberra’s population has come to the city as part of their career in the public service. In comparison to the 2011 census, the population of the radio licence area of Canberra has increased by 8.38% to 452,073. Over 67% of the population in Canberra is aged 25 years and over; over 43% of the population is aged over 40. The birthplace for over 74% of the population was Oceania including Australian persons.

Of the 112,062 people attending an educational institution, 34% were either in infants or primary school, 25% were in secondary school; 33% at University or another tertiary institution and 8% at TAFE. Of the 219,068 people who already have a tertiary qualification, 40% have a certificate, diploma or another tertiary qualification and 60% have a degree.

Of the total dwellings (162,736) in Canberra 27% of dwellings are owned outright and 39% are mortgaged. Private rental properties represent 25% of total dwellings.

18% of the total households in Canberra (161,785) have a household income range between $42,000 – $77,999pa; 12% have a household income range between $78,000 – $103,999pa; 13% have a household income of $104,000 – $129,999pa; 35% have a household income of $130,000+pa.

AGRICULTURE The licence area of the local commercial radio stations does not include a lot of farmland. The city of Canberra is the centre of government and not an agricultural centre. The farmland around Canberra produces some of Australia’s fine wool.

The farms in the district support over 309 thousand sheep and lambs, and there are over 26 thousand beef cattle. The region produces in excess of 3.6 million kilograms of apples.

EMPLOYMENT Over 63% of the total labour force (248,615) is employed full time. The main industries of employment are: • Public Administration and Safety; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Canberra is home to the Australian National University, one of the most respected universities in the country. The city supports a strong retail sector. While government agencies employ many people, more and more are involved in private sector occupations.

*Canberra commercial radio stations participate in the official Radio Audience Measurement Survey conducted by Nielsen Media Research each year. To find out more please contact Commercial Radio Australia.

30 Commercial Radio Market Profiles CANBERRA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 107,012 45.12% 10+ years 191,823 200,320 392,143 86.74% Technicians & trade workers/ 48,882 20.61% 0-9 years 31,148 28,782 59,930 13.26% Community & personal service workers 10-17 years 20,673 19,756 40,429 8.94% Clerical & administrative workers 40,222 16.96% 18-24 years 23,263 22,966 46,229 10.23% Sales workers 16,593 7% 25-39 years 52,920 54,849 107,769 23.84% Machinery operators & drivers/Labourers 18,704 7.89% 40-54 years 46,154 47,354 93,508 20.68% Not stated 5,768 2.43% 55-64 years 23,518 25,333 48,851 10.81% Total 237,181 100% 65-74 years 16,203 17,707 33,910 7.5% 75+ years 9,092 12,355 21,447 4.74% INDUSTRY Total 2011 population 206,641 210,470 417,111 Industry Total Workforce Total 2016 population 222,971 229,102 452,073 100% Agriculture, forestry & fishing 1,008 0.43% % change 2011-2016 8.38% Mining 33 0.01% Manufacturing/Electricity, gas, water & 20,941 8.93% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 34,463 14.69% Employment classification Total Labour force Accommodation & food services Full-time employed 158,521 63.76% Transport, postal & warehousing/ 9,611 4.1% Part-time employed 65,544 26.36% Information, media & communications Not stated employed 13,064 5.25% Financial & insurance services/ 12,242 5.22% Rental hiring & real estate services/ Unemployed 11,486 4.62% Administration & support services Total labour force 248,615 100% Professional scientific & technical services 21,420 9.13% Public administration & safety 70,944 30.25% HOUSEHOLD INCOME Education & training/Health care & 46,432 19.8% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 3,864 1.65% $0 – $7,749 1,555 0.96% Other services 7,151 3.05% $7,750 – $20,999 4,602 2.84% Not stated 6,450 2.75% $21,000 – $41,999 16,300 10.08% Total 234,559 100% $42,000 – $77,999 28,552 17.65% $78,000 – $103,999 19,790 12.23% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 21,148 13.07% Product or service $000’s (pa) $130,000 – $155,999 13,750 8.5% Food & non-alcoholic beverages 2,291,872 $160,000 – $181,999 10,939 6.76% Alcoholic beverages 263,882 $182,000 – $207,999 10,700 6.61% Clothing & footwear 459,021 $208,000+ 20,470 12.65% Household furnishings & equipment 639,142 Not stated 13,979 8.64% Furniture & floor covering 170,173 Total households 161,785 100% Household appliances 113,823 Household services & operation 448,652 FAMILY STRUCTURE Medical care & health expenses 784,760 Type of family Total Total families Motor vehicle purchase 460,896 Couple families – Children 55,713 47.24% Motor vehicle running costs 1,319,730 Couple families – No children 44,506 37.74% Recreation 1,992,119 Single parents 16,425 13.93% Recreational & educational equipment 686,365 Other families 1,286 1.09% Holidays 892,881 Total families 117,930 100% Personal care 249,375

Commercial Radio Australia 31 CANBERRA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 118,802 population Cereal crops – Wheat for grain – Production (t) 3,224 Infants/primary 19,574 18,381 37,955 8.4% Cereal crops – Rice for grain – Production (t) 0 Secondary 14,322 13,913 28,235 6.25% Cereal crops – Barley for grain – Production (t) 232 TAFE 4,302 4,830 9,132 2.02% Cereal crops – Sorghum for grain – Production (t) 0 University 16,970 19,770 36,740 8.13% Cereal crops – Total for grain – Production (t) 4,048 Total 55,168 56,894 112,062 24.79% Vegetables for human consumption – Tomatoes – 6 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 18 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 44,743 27.49% Fruit & nuts – Apples – Production (kg) 3,619,673 Mortgaged 63,543 39.05% Fruit & nuts – Nectarines – Production (kg) 5 Private rental 41,074 25.24% Fruit & nuts – Peaches – Production (kg) 18 Housing authority/Not stated 12,596 7.74% Fruit & nuts – Nuts – Total trees (no.) 907 Other tenure type 780 0.48% Fruit & nuts – All orchard fruit (incl. nuts) – 202,087 Total trees (no.) Total dwellings 162,736 100% Fruit & nuts – Grapes – Total area (ha) 26 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 309,053 Livestock – Dairy cattle – Total (no.) 211 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 26,186 Degree 131,269 29.04% Certificate 87,799 19.42% INTERNET USAGE Total 219,068 48.46% Connection Total Total dwellings Internet accessed from dwelling 146,661 89.29% MORTGAGE PAYMENTS Internet not accessed from dwelling 14,332 8.73% Mortgaged Not stated 3,253 1.98% Monthly mortgage payment Total dwellings Total 164,246 100% $0 – $449 per month 3,100 5.08% $450 – $799 per month 1,668 2.73% BIRTHPLACE BY REGION $800 – $999 per month 1,827 3% Market Region Male Female Total $1,000 – $1,799 per month 15,200 24.92% population $1,800 – $2,399 per month 15,989 26.21% Oceania incl. Australia 160,071 162,133 322,204 73.81% $2,400 – $2,999 per month 9,143 14.99% Europe 11,752 11,916 23,668 5.42% $3,000 – $3,999 per month 8,077 13.24% Africa & Middle East 2,923 2,444 5,367 1.23% $4,000+ per month 4,341 7.12% Asia 18,982 22,339 41,321 9.47% Not stated 1,654 2.71% Americas 1,598 1,859 3,457 0.79% Total mortgaged dwellings 60,999 100% Other 20,134 20,399 40,533 9.28% Total 215,460 221,090 436,550 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 8,585 5.23% 1 vehicle 59,553 36.28% 2+ vehicles 92,009 56.05% Not stated 4,002 2.44% Total 164,149 100%

32 Commercial Radio Market Profiles COFFS HARBOUR HIT 105.5 COFFS COAST • TRIPLE M 106.3 COFFS COAST • 2HC 100.5 FM/639 AM

Station Name Hit 105.5 Coffs Coast Triple M 106.3 Coffs Coast 2HC 100.5 FM/639 AM Call Sign 2CSF 2CFS 2HC Frequency 105.5 MHz 106.3 MHz 639 kHz Network Southern Cross Austereo Southern Cross Austereo Super Radio Network Address 2 Peterson Road, Coffs Harbour, 2 Peterson Road, Coffs Harbour, PO Box 1950, Coffs Harbour, NSW 2450 NSW 2450 NSW 2450 Phone 02 6652 8999 02 6652 8999 02 6651 1000 Fax 02 6652 6464 02 6652 6464 02 6651 1110 Email [email protected] [email protected] [email protected] Web Address hit.com.au/coffs triplem.com.au/coffs radio639am.info Description of Content/Format Hot Adult Contemporary Adult Contemporary News/Talk/Adult Contemporary Demographic Profile 18-34 25-54 35+ of Station Audience

Commercial Radio Australia 33 COFFS HARBOUR

Coffs Harbour is located on the north coast of NSW. Coffs Harbour is an area that attracts many tourists from Sydney and Melbourne coming in search of warmer weather. Coffs Harbour has the most liveable climate in Australia and is nestled between a high mountain backdrop teeming with national parks including Dorrigo and Solitary Island National Parks, dozens of beaches and the Big Banana.

In comparison to the 2011 census, the population of the radio licence area of Coffs Harbour has increased by 3.56% to 85,635. Over 56% of the population is aged over 40 years. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 16,330 people attending an educational institution, 44% were either in infants or primary, 33% were attending a secondary educational institution, 11% attending University or another tertiary institution and 12% attending TAFE. Of the 34,199 people who already have a tertiary qualification, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (32,088) in Coffs Harbour, 39% of dwellings are owned outright and 29% are mortgaged. Private rental properties represent 25% of total dwellings.

25% of the total households (32,028) in Coffs Harbour have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE The main industries in Coffs Harbour are tourism, fishing and agriculture. Over half of the farmland in the area produces bananas, avocados or other tropical fruit such as mangoes. The area produced over 302 thousand kilograms of avocados, 26 thousand kilograms of orchard fruit and over 10 thousand kilograms of nuts.

There are over 14 thousand beef and 5 thousand dairy cattle, and over 266 thousand sheep and lambs supported in the region.

EMPLOYMENT 50% of the total labour force of 37,653 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

The tourist industry has probably had the biggest impact on employment. A vast majority of the workforce (23%) is employed in the Retail or Wholesale Trade and Accommodation industries.

34 Commercial Radio Market Profiles COFFS HARBOUR

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 11,044 31.75% 10+ years 36,368 38,979 75,347 87.99% Technicians & trade workers/ 9,003 25.88% 0-9 years 5,181 5,107 10,288 12.01% Community & personal service workers 10-17 years 4,358 4,062 8,420 9.83% Clerical & administrative workers 4,398 12.64% 18-24 years 2,967 2,792 5,759 6.73% Sales workers 3,629 10.43% 25-39 years 6,208 6,715 12,923 15.09% Machinery operators & drivers/Labourers 6,212 17.86% 40-54 years 7,917 8,888 16,805 19.62% Not stated 498 1.43% 55-64 years 6,383 6,785 13,168 15.38% Total 34,784 100% 65-74 years 5,166 5,294 10,460 12.21% 75+ years 3,369 4,443 7,812 9.12% INDUSTRY Total 2011 population 40,222 42,470 82,692 Industry Total Workforce Total 2016 population 41,549 44,086 85,635 100% Agriculture, forestry & fishing 2,108 6.12% % change 2011-2016 3.56% Mining 64 0.19% Manufacturing/Electricity, gas, water & 4,892 14.2% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 7,967 23.13% Employment classification Total Labour force Accommodation & food services Full-time employed 18,876 50.13% Transport, postal & warehousing/ 1,446 4.2% Part-time employed 14,177 37.65% Information, media & communications Not stated employed 1,874 4.98% Financial & insurance services/ 2,235 6.49% Rental hiring & real estate services/ Unemployed 2,726 7.24% Administration & support services Total labour force 37,653 100% Professional scientific & technical services 1,539 4.47% Public administration & safety 2,032 5.9% HOUSEHOLD INCOME Education & training/Health care & 9,094 26.4% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 446 1.29% $0 – $7,749 448 1.4% Other services 1,317 3.82% $7,750 – $20,999 1,962 6.13% Not stated 1,308 3.8% $21,000 – $41,999 8,153 25.46% Total 34,448 100% $42,000 – $77,999 8,462 26.42% $78,000 – $103,999 3,549 11.08% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,664 8.32% Product or service $000’s (pa) $130,000 – $155,999 1,410 4.4% Food & non-alcoholic beverages 419,520 $160,000 – $181,999 757 2.36% Alcoholic beverages 56,784 $182,000 – $207,999 568 1.77% Clothing & footwear 77,680 $208,000+ 808 2.52% Household furnishings & equipment 111,748 Not stated 3,247 10.14% Furniture & floor covering 37,693 Total households 32,028 100% Household appliances 26,933 Household services & operation 86,079 FAMILY STRUCTURE Medical care & health expenses 147,013 Type of family Total Total families Motor vehicle purchase 96,553 Couple families – Children 8,401 41.18% Motor vehicle running costs 240,986 Couple families – No children 10,014 40.18% Recreation 306,035 Single parents 4,382 17.42% Recreational & educational equipment 77,546 Other families 146 1.22% Holidays 143,218 Total families 22,943 100% Personal care 50,662

Commercial Radio Australia 35 COFFS HARBOUR

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 35,673 population Cereal crops – Wheat for grain – Production (t) 0 Infants/primary 3,604 3,514 7,118 8.31% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,751 2,693 5,444 6.36% Cereal crops – Barley for grain – Production (t) 0 TAFE 748 1,205 1,953 2.28% Cereal crops – Sorghum for grain – Production (t) 0 University 558 1,257 1,815 2.12% Cereal crops – Total for grain – Production (t) 683 Total 7,661 8,669 16,330 19.07% Vegetables for human consumption – Tomatoes – 391 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 62 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 302,982 Fully owned 12,404 38.66% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 9,151 28.52% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 8,027 25.02% Fruit & nuts – Peaches – Production (kg) 91 Housing authority/Not stated 2,209 6.88% Fruit & nuts – Nuts – Total trees (no.) 10,159 Other tenure type 297 0.93% Fruit & nuts – All orchard fruit (incl. nuts) – 26,262 Total trees (no.) Total dwellings 32,088 100% Fruit & nuts – Grapes – Total area (ha) 1 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 266 Livestock – Dairy cattle – Total (no.) 5,444 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 14,373 Degree 10,834 12.65% Certificate 23,365 27.28% INTERNET USAGE Total 34,199 39.94% Connection Total Total dwellings Internet accessed from dwelling 26,086 80.29% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,433 16.72% Mortgaged Not stated 969 2.98% Monthly mortgage payment Total dwellings Total 32,488 100% $0 – $449 per month 669 7.87% $450 – $799 per month 555 6.53% BIRTHPLACE BY REGION $800 – $999 per month 567 6.67% Market Region Male Female Total $1,000 – $1,799 per month 3,255 38.29% population $1,800 – $2,399 per month 1,959 23.04% Oceania incl. Australia 33,784 35,586 69,370 82.36% $2,400 – $2,999 per month 650 7.65% Europe 2,032 2,060 4,092 4.86% $3,000 – $3,999 per month 385 4.53% Africa & Middle East 232 232 464 0.55% $4,000+ per month 180 2.12% Asia 798 1,114 1,912 2.27% Not stated 281 3.31% Americas 78 131 209 0.25% Total mortgaged dwellings 8,501 100% Other 3,928 4,252 8,180 9.71% Total 40,852 43,375 84,227 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,854 5.74% 1 vehicle 12,178 37.69% 2+ vehicles 16,964 52.5% Not stated 1,319 4.08% Total 32,315 100%

36 Commercial Radio Market Profiles COOMA SNOWY MOUNTAINS 2XL • 97.7 SNOW FM

Station Name Snowy Mountains 2XL 97.7 Snow FM Call Sign 2XL 2SKI Frequency 918 kHz 97.7 MHz Network Capital Radio Network Capital Radio Network Address 225A Sharp Street, Cooma, NSW 2630 225A Sharp Street, Cooma, NSW 2630 Phone 02 6452 1521 02 6456 1555 Fax 02 6452 1006 02 6456 1006 Email [email protected] [email protected] Web Address 2xl.com.au snowfm.com.au Description of Content/Format 70s, 80s & 90s Hit Music Demographic Profile of Station Audience 35+ 18-39

Commercial Radio Australia 37 COOMA

The Snowy Mountains are located in southern NSW. Cooma, at the junction of the Monaro Highway and the Snowy Mountains Highway, is the main commercial centre of the Snowy Mountains region. It is a large sub-alpine town servicing the needs of its rural population and the Snowy Mountains ski industry operators. The town is approximately one hour’s drive from the main ski resorts and provides a good base for a holiday at the snow.

The licence area of the two commercial radio stations covers all of the NSW snowfields, Cooma, Jindabyne, Bombala, Berridale and Adaminaby.

In comparison to the 2011 census, the population of the radio licence area of Cooma has decreased slightly by 0.61% to 22,870. Over 56% of the population is aged 40 years and over. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The area is known as the gateway to the state’s alpine area and attracts a high number of tourists primarily during the winter months. Of the 3,983 people attending an educational institution, 45% were either in infants or primary, 34% were attending a secondary educational institution, 10% attending TAFE and 11% attending University or another tertiary institution.

Of the 9,329 people who already have a tertiary qualification, 69% have a certificate, diploma or another tertiary qualification and 31% have a degree.

Of the total dwellings (8,570) in Cooma, 41% of dwellings are owned outright and 31% are mortgaged. Private rental properties represent 22% of total dwellings.

22% of the total households (8,392) in Cooma have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; and 12% between $78,000 – $103,999pa.

All major banks, car dealers, hardware, electrical/appliances, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE Cooma is primarily a wool growing area. The farms in the region support over 756 thousand sheep and lambs alongside cattle farms with over 104 thousand beef cattle in the area.

Cooma also produce over 6.3 million kilograms of apples within the region.

EMPLOYMENT The majority (62%) of the labour force of 11,563 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Cooma has a vibrant tourism, retail and services sector; there are jobs for every trade and profession. In winter the population increases with the influx of seasonal workers on the ski fields. A large number of people are employed by businesses such as the Snowy Mountains Hydro-Electric Authority, the Snowy Mountains Engineering Corporation and the National Parks and Wildlife Services.

38 Commercial Radio Market Profiles COOMA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 3,894 34.78% 10+ years 10,533 9,870 20,403 89.21% Technicians & trade workers/ 2,815 25.14% 0-9 years 1,296 1,171 2,467 10.79% Community & personal service workers 10-17 years 1,111 983 2,094 9.16% Clerical & administrative workers 1,283 11.46% 18-24 years 925 738 1,663 7.27% Sales workers 987 8.81% 25-39 years 1,845 1,803 3,648 15.95% Machinery operators & drivers/Labourers 2,063 18.42% 40-54 years 2,558 2,479 5,037 22.02% Not stated 155 1.38% 55-64 years 1,843 1,631 3,474 15.19% Total 11,197 100% 65-74 years 1,435 1,305 2,740 11.98% 75+ years 816 931 1,747 7.64% INDUSTRY Total 2011 population 11,855 11,155 23,010 Industry Total Workforce Total 2016 population 11,829 11,041 22,870 100% Agriculture, forestry & fishing 1,422 12.86% % change 2011-2016 -0.61% Mining 29 0.26% Manufacturing/Electricity, gas, water & 1,664 15.05% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 2,594 23.47% Employment classification Total Labour force Accommodation & food services Full-time employed 7,134 61.7% Transport, postal & warehousing/ 388 3.51% Part-time employed 3,419 29.57% Information, media & communications Not stated employed 642 5.55% Financial & insurance services/ 615 5.56% Rental hiring & real estate services/ Unemployed 368 3.18% Administration & support services Total labour force 11,563 100% Professional scientific & technical services 420 3.8% Public administration & safety 986 8.92% HOUSEHOLD INCOME Education & training/Health care & 1,755 15.88% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 499 4.51% $0 – $7,749 130 1.55% Other services 329 2.98% $7,750 – $20,999 515 6.14% Not stated 353 3.19% $21,000 – $41,999 1,851 22.06% Total 11,054 100% $42,000 – $77,999 1,989 23.7% $78,000 – $103,999 965 11.5% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 807 9.62% Product or service $000’s (pa) $130,000 – $155,999 442 5.27% Food & non-alcoholic beverages 111,685 $160,000 – $181,999 270 3.22% Alcoholic beverages 15,112 $182,000 – $207,999 207 2.47% Clothing & footwear 20,683 $208,000+ 262 3.12% Household furnishings & equipment 29,752 Not stated 954 11.37% Furniture & floor covering 10,031 Total households 8,392 100% Household appliances 7,166 Household services & operation 22,913 FAMILY STRUCTURE Medical care & health expenses 39,136 Type of family Total Total families Motor vehicle purchase 25,697 Couple families – Children 2,186 37.89% Motor vehicle running costs 64,155 Couple families – No children 2,783 48.24% Recreation 81,506 Single parents 766 13.28% Recreational & educational equipment 20,671 Other families 34 0.59% Holidays 38,139 Total families 5,769 100% Personal care 13,484

Commercial Radio Australia 39 COOMA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 531,705 population Cereal crops – Wheat for grain – Production (t) 7,084 Infants/primary 917 866 1,783 7.8% Cereal crops – Rice for grain – Production (t) 0 Secondary 683 673 1,356 5.93% Cereal crops – Barley for grain – Production (t) 730 TAFE 172 221 393 1.72% Cereal crops – Sorghum for grain – Production (t) 0 University 149 302 451 1.97% Cereal crops – Total for grain – Production (t) 8,708 Total 1,921 2,062 3,983 17.42% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 2 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 3,478 40.58% Fruit & nuts – Apples – Production (kg) 6,375,649 Mortgaged 2,622 30.6% Fruit & nuts – Nectarines – Production (kg) 8 Private rental 1,895 22.11% Fruit & nuts – Peaches – Production (kg) 9 Housing authority/Not stated 521 6.08% Fruit & nuts – Nuts – Total trees (no.) 2,355 Other tenure type 54 0.63% Fruit & nuts – All orchard fruit (incl. nuts) – 359,114 Total trees (no.) Total dwellings 8,570 100% Fruit & nuts – Grapes – Total area (ha) 48 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 756,267 Livestock – Dairy cattle – Total (no.) 2,227 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 104,827 Degree 2,866 12.53% Certificate 6,463 28.26% INTERNET USAGE Total 9,329 40.79% Connection Total Total dwellings Internet accessed from dwelling 6,600 76.36% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,719 19.89% Mortgaged Not stated 324 3.75% Monthly mortgage payment Total dwellings Total 8,643 100% $0 – $449 per month 167 6.86% $450 – $799 per month 224 9.21% BIRTHPLACE BY REGION $800 – $999 per month 264 10.85% Market Region Male Female Total $1,000 – $1,799 per month 907 37.28% population $1,800 – $2,399 per month 403 16.56% Oceania incl. Australia 9,473 8,815 18,288 81.46% $2,400 – $2,999 per month 166 6.82% Europe 558 557 1,115 4.97% $3,000 – $3,999 per month 110 4.52% Africa & Middle East 24 23 47 0.21% $4,000+ per month 85 3.49% Asia 107 96 203 0.9% Not stated 107 4.4% Americas 42 58 100 0.45% Total mortgaged dwellings 2,433 100% Other 1,403 1,293 2,696 12.01% Total 11,607 10,842 22,449 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 381 4.4% 1 vehicle 2,676 30.93% 2+ vehicles 5,142 59.42% Not stated 454 5.25% Total 8,653 100%

40 Commercial Radio Market Profiles DENILIQUIN 102.5 EDGE FM • 1521AM 2QN

Station Name 102.5 Edge FM 1521AM 2QN Call Sign 2MOR 2QN Frequency 102.5 MHz 1521 kHz Network ACE Radio Broadcasters ACE Radio Broadcasters Address 368 George Street, Deniliquin, NSW 2710 368 George Street, Deniliquin, NSW 2710 Phone 03 5881 1811 03 5881 1811 Fax - - Email [email protected] [email protected] Web Address edgefm.com.au 2qn.com.au Description of Content/Format Adult Contemporary News, Talk & Classic Hits Demographic Profile of Station Audience 25-50 45+

Commercial Radio Australia 41 DENILIQUIN

Deniliquin and Echuca are located in inland southern NSW and northern Victoria. The area includes part of the rich farmland of the Riverina district that borders the Murray River. While the majority of the licence area technically falls within NSW, Echuca is only 200 kilometres from Melbourne.

Echuca-Moama sits on the Murray River and was once the largest inland wool port for the Murray paddle steamers. The town is now an important tourist destination and attracts visitors all over Australia and overseas. Echuca’s historic port and riverboats draw millions of visitors a year. The Deniliquin Ute Muster is a major event drawcard each year, regularly setting World Records in the number of utes in one location.

In comparison to the 2011 census, the population of the radio licence area for Deniliquin/Echuca-Moama has increased by 2.58% to 65,151. Over 57% of the population in Deniliquin is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 10,687 people attending an educational institution, 48% were either in infants or primary school; 37% were in secondary school; 8% at TAFE and 7% at University or another tertiary institution. Of the 20,842 people who already have a tertiary qualification, 25% have a degree and 75% have a certificate, diploma or another tertiary qualification.

Deniliquin and Echuca are located in a large farming district and reflect many of the strong family values of regional Australia. The area has a high proportion (21%) of children and teenagers, and a large number (38%) of families with children.

The stability of the area is reflected in the number of homes that are owned outright. Of the total dwellings (24,491) in Deniliquin, 41% are owned outright and 30% are mortgaged. Private rental properties represent 21% of total dwellings.

25% of the total households (24,432) in Deniliquin have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented.

AGRICULTURE Deniliquin and Echuca is the centre of a rich farming district that produces a diverse range of crops. Deniliquin is the centre for a number of large sheep studs that produce the world’s finest medium wool. The farms in the area support over 66 thousand beef and 97 thousand dairy cattle, and over 704 thousand sheep & lambs.

The area also has broad acre wheat farming. The area produced over 199 thousand tonnes of wheat for grain and 358 thousand tonnes of cereals for grain. There are over 1.1 million orchard trees (including nut trees) in the region producing 6.7 million kilograms of apples, 3.4 million kilograms of nectarines and 13.8 million kilograms of peaches.

The Murray and Edward rivers are a source of water for year round irrigation that has made the area a large fruit producer, as well as providing good grazing land for the area’s dairy industry. Much of Melbourne’s vegetables are also grown in the district.

EMPLOYMENT Deniliquin/Echuca is a farming district. The majority (57%) of the labour force of 29,563 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Manufacturing/Electricity Gas Water Sand Waste Services/Construction; and • Education and Training/Health Care and Social Assistance.

Agriculture is also a large source of employment and also provides a base for the retail sector in Deniliquin. Tourism has grown in the past few years and is now a major source of employment in Echuca.

42 Commercial Radio Market Profiles DENILIQUIN

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 9,209 32.53% 10+ years 28,477 28,983 57,460 88.2% Technicians & trade workers/ 6,762 23.89% 0-9 years 3,945 3,746 7,691 11.8% Community & personal service workers 10-17 years 3,174 2,991 6,165 9.46% Clerical & administrative workers 2,825 9.98% 18-24 years 2,197 2,060 4,257 6.53% Sales workers 2,623 9.27% 25-39 years 4,621 4,946 9,567 14.68% Machinery operators & drivers/Labourers 6,463 22.83% 40-54 years 6,020 6,349 12,369 18.99% Not stated 426 1.5% 55-64 years 4,927 4,886 9,813 15.06% Total 28,308 100% 65-74 years 4,413 4,170 8,583 13.17% 75+ years 3,125 3,581 6,706 10.29% INDUSTRY Total 2011 population 31,637 31,877 63,514 Industry Total Workforce Total 2016 population 32,422 32,729 65,151 100% Agriculture, forestry & fishing 4,765 17.17% % change 2011-2016 2.58% Mining 42 0.15% Manufacturing/Electricity, gas, water & 5,363 19.32% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 5,658 20.39% Employment classification Total Labour force Accommodation & food services Full-time employed 16,855 57.01% Transport, postal & warehousing/ 1,171 4.22% Part-time employed 9,434 31.91% Information, media & communications Not stated employed 1,972 6.67% Financial & insurance services/ 1,075 3.87% Rental hiring & real estate services/ Unemployed 1,302 4.4% Administration & support services Total labour force 29,563 100% Professional scientific & technical services 836 3.01% Public administration & safety 1,135 4.09% HOUSEHOLD INCOME Education & training/Health care & 5,196 18.72% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 265 0.95% $0 – $7,749 455 1.86% Other services 987 3.56% $7,750 – $20,999 1,491 6.1% Not stated 1,261 4.54% $21,000 – $41,999 6,103 24.98% Total 27,754 100% $42,000 – $77,999 6,233 25.51% $78,000 – $103,999 2,723 11.15% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,064 8.45% Product or service $000’s (pa) $130,000 – $155,999 1,016 4.16% Food & non-alcoholic beverages 317,506 $160,000 – $181,999 516 2.11% Alcoholic beverages 42,609 $182,000 – $207,999 358 1.47% Clothing & footwear 59,677 $208,000+ 527 2.16% Household furnishings & equipment 77,353 Not stated 2,946 12.06% Furniture & floor covering 24,873 Total households 24,432 100% Household appliances 19,042 Household services & operation 59,257 FAMILY STRUCTURE Medical care & health expenses 106,702 Type of family Total Total families Motor vehicle purchase 71,941 Couple families – Children 6,398 37.79% Motor vehicle running costs 188,151 Couple families – No children 8,072 47.68% Recreation 225,610 Single parents 2,359 13.93% Recreational & educational equipment 56,090 Other families 102 0.6% Holidays 103,750 Total families 16,931 100% Personal care 38,542

Commercial Radio Australia 43 DENILIQUIN

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,137,955 population Cereal crops – Wheat for grain – Production (t) 199,185 Infants/primary 2,615 2,554 5,169 7.93% Cereal crops – Rice for grain – Production (t) 35,264 Secondary 1,952 2,025 3,977 6.1% Cereal crops – Barley for grain – Production (t) 90,486 TAFE 329 499 828 1.27% Cereal crops – Sorghum for grain – Production (t) 1,295 University 181 532 713 1.09% Cereal crops – Total for grain – Production (t) 358,807 Total 5,077 5,610 10,687 16.4% Vegetables for human consumption – Tomatoes – 12,631 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 753 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 203,587 Fully owned 9,948 40.62% Fruit & nuts – Apples – Production (kg) 6,739,087 Mortgaged 7,339 29.97% Fruit & nuts – Nectarines – Production (kg) 3,414,600 Private rental 5,190 21.19% Fruit & nuts – Peaches – Production (kg) 13,814,855 Housing authority/Not stated 1,792 7.32% Fruit & nuts – Nuts – Total trees (no.) 7,045 Other tenure type 222 0.91% Fruit & nuts – All orchard fruit (incl. nuts) – 1,117,297 Total trees (no.) Total dwellings 24,491 100% Fruit & nuts – Grapes – Total area (ha) 352 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 704,894 Livestock – Dairy cattle – Total (no.) 97,682 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 66,135 Degree 5,139 7.89% Certificate 15,703 24.1% INTERNET USAGE Total 20,842 31.99% Connection Total Total dwellings Internet accessed from dwelling 18,142 73.12% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,783 23.31% Mortgaged Not stated 887 3.57% Monthly mortgage payment Total dwellings Total 24,812 100% $0 – $449 per month 695 10.12% $450 – $799 per month 775 11.28% BIRTHPLACE BY REGION $800 – $999 per month 726 10.57% Market Region Male Female Total $1,000 – $1,799 per month 2,852 41.51% population $1,800 – $2,399 per month 903 13.14% Oceania incl. Australia 27,428 27,628 55,056 85.5% $2,400 – $2,999 per month 222 3.23% Europe 795 915 1,710 2.66% $3,000 – $3,999 per month 176 2.56% Africa & Middle East 77 72 149 0.23% $4,000+ per month 108 1.57% Asia 290 376 666 1.03% Not stated 413 6.01% Americas 20 30 50 0.08% Total mortgaged dwellings 6,870 100% Other 3,407 3,352 6,759 10.5% Total 32,017 32,373 64,390 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,238 4.99% 1 vehicle 7,820 31.54% 2+ vehicles 14,337 57.83% Not stated 1,395 5.63% Total 24,790 100%

44 Commercial Radio Market Profiles DUBBO DUBBO’S HIT 93.5 • ZOO FM • 2DU

Station Name Dubbo’s Hit 93.5 ZOO FM 2DU Call Sign 2DBO 2ZOO 2DU Frequency 93.5 MHz 92.7 MHz 1251 kHz Network Southern Cross Austereo Super Radio Network Super Radio Network Address Suite 3, Level 1, 47-59 Wingewarra PO Box 1221, PO Box 1221, Street, Dubbo, NSW 2830 Dubbo, NSW 2830 Dubbo, NSW 2830 Phone 02 6801 2280 02 6882 2722 02 6882 2722 Fax 02 6881 8148 02 6882 6953 02 6882 6953 Email [email protected] [email protected] [email protected] Web Address hit.com.au/dubbo zoofm.net.au 2du.com.au Description of Content/Format Hot Adult Contemporary Hot Adult Contemporary Easy Gold/Talk Demographic Profile 18-39 25-49 50+ of Station Audience

Commercial Radio Australia 45 DUBBO

Dubbo is located on the crossroads of two major inland transport routes, the Newell and Mitchell Highways, and midway between Melbourne and Brisbane. It is approximately five hours drive north west of Sydney. Dubbo is a regional centre for a number of government departments.

In comparison to the 2011 census, the population of Dubbo has increased by 2.06% to 73,447. Over 49% of the population in Dubbo is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Dubbo is a family city. The area has a high proportion of children and teenagers, reflected in the large number of families with children (40% of total families).

Dubbo’s educational facilities include the Charles Sturt University, Western Institute of TAFE, Orana Education Centre, Western College of Adult Education, 20 schools and secondary colleges including the Dubbo school of Distance Education. Of the 13,700 people attending an educational institution, 48% were either in infants or primary, 33% were attending a secondary educational institution, 10% attending TAFE and 9% attending University or another tertiary institution.

Of the 24,760 people who already have a tertiary qualification, 71% have a certificate, diploma or another tertiary qualification and 29% have a degree.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (26,034) in Dubbo 35% of dwellings are owned outright and 32% are mortgaged. Private rental properties that most likely cater to the student population represent 25% of total dwellings.

21% of the total households (25,735) in Dubbo have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa.

Dubbo draws much of its strength from its position as the major service centre for the Orana and Far Western Regions of NSW. Attractions include Western Plains Zoo, one of the top three zoos in the world. Other attractions include Old Dubbo Gaol, Macquarie River Cruises, museums and galleries.

AGRICULTURE Dubbo and the surrounding areas are rich agricultural regions that produce a variety of crops. The district is a substantial wheat producer, as well as producing beef. The farms in the area support over 142 thousand beef cattle, over 6 thousand dairy and over 1.5 million sheep and lambs.

The area produced over 397 thousand tonnes of wheat for grain, 524 thousand tonnes of cereals for grain and in excess of 1.7 million kilograms of apples.

EMPLOYMENT The majority (62%) of the labour force of 34,327 people is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water & Waste Services/Construction.

46 Commercial Radio Market Profiles DUBBO

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 10,642 32.9% 10+ years 30,976 31,902 62,878 85.61% Technicians & trade workers/ 8,334 25.77% 0-9 years 5,421 5,148 10,569 14.39% Community & personal service workers 10-17 years 3,717 3,594 7,311 9.95% Clerical & administrative workers 3,853 11.91% 18-24 years 2,999 2,833 5,832 7.94% Sales workers 3,029 9.36% 25-39 years 6,521 6,818 13,339 18.16% Machinery operators & drivers/Labourers 6,021 18.61% 40-54 years 6,946 7,060 14,006 19.07% Not stated 467 1.44% 55-64 years 4,664 4,871 9,535 12.98% Total 32,346 100% 65-74 years 3,712 3,570 7,282 9.91% 75+ years 2,417 3,156 5,573 7.59% INDUSTRY Total 2011 population 35,596 36,372 71,968 Industry Total Workforce Total 2016 population 36,397 37,050 73,447 100% Agriculture, forestry & fishing 3,976 12.54% % change 2011-2016 2.06% Mining 979 3.09% Manufacturing/Electricity, gas, water & 4,126 13.01% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,030 19.01% Employment classification Total Labour force Accommodation & food services Full-time employed 21,164 61.65% Transport, postal & warehousing/ 1,431 4.51% Part-time employed 9,230 26.89% Information, media & communications Not stated employed 1,861 5.42% Financial & insurance services/ 1,505 4.75% Rental hiring & real estate services/ Unemployed 2,072 6.04% Administration & support services Total labour force 34,327 100% Professional scientific & technical services 1,136 3.58% Public administration & safety 2,336 7.37% HOUSEHOLD INCOME Education & training/Health care & 7,355 23.19% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 378 1.19% $0 – $7,749 406 1.58% Other services 1,310 4.13% $7,750 – $20,999 1,440 5.6% Not stated 1,155 3.64% $21,000 – $41,999 5,486 21.32% Total 31,717 100% $42,000 – $77,999 6,102 23.71% $78,000 – $103,999 2,886 11.21% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,434 9.46% Product or service $000’s (pa) $130,000 – $155,999 1,500 5.83% Food & non-alcoholic beverages 340,138 $160,000 – $181,999 864 3.36% Alcoholic beverages 46,040 $182,000 – $207,999 561 2.18% Clothing & footwear 62,982 $208,000+ 835 3.24% Household furnishings & equipment 90,603 Not stated 3,221 12.52% Furniture & floor covering 30,561 Total households 25,735 100% Household appliances 21,837 Household services & operation 69,791 FAMILY STRUCTURE Medical care & health expenses 119,195 Type of family Total Total families Motor vehicle purchase 78,283 Couple families – Children 7,418 39.61% Motor vehicle running costs 195,386 Couple families – No children 7,571 40.42% Recreation 248,126 Single parents 3,459 18.47% Recreational & educational equipment 62,872 Other families 281 1.5% Holidays 116,118 Total families 18,729 100% Personal care 41,076

Commercial Radio Australia 47 DUBBO

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,535,575 population Cereal crops – Wheat for grain – Production (t) 397,255 Infants/primary 3,342 3,188 6,530 8.89% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,272 2,215 4,487 6.11% Cereal crops – Barley for grain – Production (t) 84,784 TAFE 575 862 1,437 1.96% Cereal crops – Sorghum for grain – Production (t) 4,381 University 380 866 1,246 1.7% Cereal crops – Total for grain – Production (t) 524,050 Total 6,569 7,131 13,700 18.65% Vegetables for human consumption – Tomatoes – 1 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 194 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 9,100 34.95% Fruit & nuts – Apples – Production (kg) 1,719,680 Mortgaged 8,254 31.7% Fruit & nuts – Nectarines – Production (kg) 10,706 Private rental 6,388 24.54% Fruit & nuts – Peaches – Production (kg) 20,580 Housing authority/Not stated 2,033 7.81% Fruit & nuts – Nuts – Total trees (no.) 4,757 Other tenure type 259 0.99% Fruit & nuts – All orchard fruit (incl. nuts) – 176,357 Total trees (no.) Total dwellings 26,034 100% Fruit & nuts – Grapes – Total area (ha) 368 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,509,598 Livestock – Dairy cattle – Total (no.) 6,581 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 142,948 Degree 7,230 9.84% Certificate 17,530 23.87% INTERNET USAGE Total 24,760 33.71% Connection Total Total dwellings Internet accessed from dwelling 19,273 73.38% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,215 23.66% Mortgaged Not stated 776 2.95% Monthly mortgage payment Total dwellings Total 26,264 100% $0 – $449 per month 566 7.43% $450 – $799 per month 589 7.74% BIRTHPLACE BY REGION $800 – $999 per month 661 8.68% Market Region Male Female Total $1,000 – $1,799 per month 3,313 43.51% population $1,800 – $2,399 per month 1,319 17.32% Oceania incl. Australia 31,153 31,666 62,819 86.43% $2,400 – $2,999 per month 366 4.81% Europe 400 428 828 1.14% $3,000 – $3,999 per month 282 3.7% Africa & Middle East 128 132 260 0.36% $4,000+ per month 142 1.86% Asia 579 624 1,203 1.66% Not stated 376 4.94% Americas 24 32 56 0.08% Total mortgaged dwellings 7,614 100% Other 3,812 3,706 7,518 10.34% Total 36,096 36,588 72,684 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,611 6.13% 1 vehicle 8,501 32.36% 2+ vehicles 14,959 56.94% Not stated 1,201 4.57% Total 26,272 100%

48 Commercial Radio Market Profiles GOSFORD STAR 104.5 • 101.3 SEA FM • THE CENTRAL COAST’S 107.7 2GO

Station Name Star 104.5 101.3 Sea FM The Central Coast’s 107.7 2GO Call Sign 2GOS 2CFM 2GGO Frequency 104.5 MHz 101.3 MHz 107.7 MHz Network NOVA Entertainment Southern Cross Austereo Southern Cross Austereo Address PO Box 3535, Erina, NSW 2250 PO Box 564, Gosford, NSW 2250 PO Box 564, Gosford, NSW 2250 Phone 02 4365 7000 02 4304 4200 02 4304 4200 Fax 02 4365 7062 02 4323 1965 02 4323 1965 Email [email protected] [email protected] [email protected] Web Address star1045.com.au hit.com.au/centralcoast 2gofm.com.au Description of Content/Format Adult Contemporary Contemporary Hit Radio Adult Contemporary Demographic Profile 25-54 25-34 of Station Audience

Commercial Radio Australia 49 GOSFORD

Gosford is located at the head of Brisbane Water, 79 kilometres north of Sydney via the Newcastle Freeway and Pacific Highway. Its main business centres are in Gosford and Wyong with major retail shopping centres in Erina, Tuggerah and Lakehaven.

The area has a strong local economy with a number of large businesses such as Masterfoods based there. Many people from the Central Coast commute to Sydney, being less than an hour away by rail commute or freeway. Sport also plays an integral part of the Gosford lifestyle and is the home of Central Coast Stadium and the Central Coast Mariners.

In comparison to the 2011 census, the population of the radio licence area of Gosford has increased by 4.46% to 330,289. 54% of Gosford’s population is aged over 40. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The population tends to fall into two groups: • Young families who have moved to the Central Coast to take advantage of the cheaper housing and clean lifestyle. 42% of families in the area have children and a further 19% are single parents. • Older couples that have moved to the Central Coast to retire. Over one-third of the population in Gosford is aged 55+.

Of the 65,023 people attending an educational institution, 42% were either in infants or primary, 32% were attending a secondary educational institution, 16% attending University or another tertiary institution and 10% attending TAFE. Of the 129,190 people who already have a tertiary qualification, 71% have a certificate, diploma or another tertiary qualification and 29% have a degree.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (121,860), 35% of dwellings are owned outright and 34% are mortgaged. Private rental properties represent 23% of total dwellings.

22% of the total households (121,164) in Gosford have a household income range between $21,000 – $41,999pa; 23% between $42,000 – $77,999pa and 11% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE The Gosford/Central Coast area has over 124 thousand orchard trees (including nuts). Figures from the current census show that the area produced over 456 thousand kilograms of avocados.

Tourism is a vital part of the economy. Many visitors come to the area to take advantage of the beaches during summer. Major tourism areas include the beach side suburbs of Terrigal and The Entrance.

EMPLOYMENT The majority (55%) of the labour force (151,796) is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Education and Training/Health Care and Social Assistance.

50 Commercial Radio Market Profiles GOSFORD

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 42,268 29.82% 10+ years 138,926 150,797 289,723 87.72% Technicians & trade workers/ 39,666 27.98% 0-9 years 20,870 19,696 40,566 12.28% Community & personal service workers 10-17 years 16,341 15,674 32,015 9.69% Clerical & administrative workers 19,270 13.59% 18-24 years 13,003 12,576 25,579 7.74% Sales workers 15,063 10.63% 25-39 years 26,628 27,975 54,603 16.53% Machinery operators & drivers/Labourers 23,240 16.39% 40-54 years 31,646 33,961 65,607 19.86% Not stated 2,246 1.58% 55-64 years 20,575 22,919 43,494 13.17% Total 141,753 100% 65-74 years 17,617 19,669 37,286 11.29% 75+ years 13,116 18,023 31,139 9.43% INDUSTRY Total 2011 population 152,789 163,410 316,199 Industry Total Workforce Total 2016 population 159,796 170,493 330,289 100% Agriculture, forestry & fishing 937 0.67% % change 2011-2016 4.46% Mining 590 0.42% Manufacturing/Electricity, gas, water & 26,144 18.63% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 29,679 21.14% Employment classification Total Labour force Accommodation & food services Full-time employed 84,108 55.41% Transport, postal & warehousing/ 7,976 5.68% Part-time employed 50,033 32.96% Information, media & communications Not stated employed 7,469 4.92% Financial & insurance services/ 12,058 8.59% Rental hiring & real estate services/ Unemployed 10,186 6.71% Administration & support services Total labour force 151,796 100% Professional scientific & technical services 7,692 5.48% Public administration & safety 8,817 6.28% HOUSEHOLD INCOME Education & training/Health care & 32,601 23.23% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 2,016 1.44% $0 – $7,749 1,726 1.42% Other services 5,963 4.25% $7,750 – $20,999 5,982 4.94% Not stated 5,892 4.2% $21,000 – $41,999 26,791 22.11% Total 140,365 100% $42,000 – $77,999 28,074 23.17% $78,000 – $103,999 13,782 11.37% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 11,823 9.76% Product or service $000’s (pa) $130,000 – $155,999 7,278 6.01% Food & non-alcoholic beverages 1,755,326 $160,000 – $181,999 4,456 3.68% Alcoholic beverages 206,310 $182,000 – $207,999 3,330 2.75% Clothing & footwear 327,004 $208,000+ 5,183 4.28% Household furnishings & equipment 492,923 Not stated 12,739 10.51% Furniture & floor covering 166,008 Total households 121,164 100% Household appliances 112,936 Household services & operation 383,195 FAMILY STRUCTURE Medical care & health expenses 638,703 Type of family Total Total families Motor vehicle purchase 417,202 Couple families – Children 36,946 41.53% Motor vehicle running costs 931,506 Couple families – No children 33,969 38.18% Recreation 1,277,409 Single parents 17,030 19.14% Recreational & educational equipment 332,487 Other families 1,015 1.14% Holidays 611,981 Total families 88,960 100% Personal care 211,541

Commercial Radio Australia 51 GOSFORD

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 9,887 population Cereal crops – Wheat for grain – Production (t) 0 Infants/primary 14,231 13,364 27,595 8.35% Cereal crops – Rice for grain – Production (t) 0 Secondary 10,620 10,365 20,985 6.35% Cereal crops – Barley for grain – Production (t) 0 TAFE 2,719 3,484 6,203 1.88% Cereal crops – Sorghum for grain – Production (t) 0 University 3,928 6,312 10,240 3.1% Cereal crops – Total for grain – Production (t) 0 Total 31,498 33,525 65,023 19.69% Vegetables for human consumption – Tomatoes – 1,334 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 347 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 456,235 Fully owned 42,756 35.09% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 41,854 34.35% Fruit & nuts – Nectarines – Production (kg) 140,686 Private rental 28,197 23.14% Fruit & nuts – Peaches – Production (kg) 33,874 Housing authority/Not stated 7,532 6.18% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 1,521 1.25% Fruit & nuts – All orchard fruit (incl. nuts) – 124,020 Total trees (no.) Total dwellings 121,860 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 250 Livestock – Dairy cattle – Total (no.) 7 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 1,815 Degree 37,959 11.49% Certificate 91,231 27.62% INTERNET USAGE Total 129,190 39.11% Connection Total Total dwellings Internet accessed from dwelling 99,040 80.76% MORTGAGE PAYMENTS Internet not accessed from dwelling 20,134 16.42% Mortgaged Not stated 3,460 2.82% Monthly mortgage payment Total dwellings Total 122,634 100% $0 – $449 per month 2,333 5.81% $450 – $799 per month 1,595 3.97% BIRTHPLACE BY REGION $800 – $999 per month 1,729 4.31% Market Region Male Female Total $1,000 – $1,799 per month 13,749 34.24% population $1,800 – $2,399 per month 10,278 25.6% Oceania incl. Australia 130,346 137,616 267,962 83.23% $2,400 – $2,999 per month 4,479 11.16% Europe 9,976 10,135 20,111 6.25% $3,000 – $3,999 per month 3,054 7.61% Africa & Middle East 831 878 1,709 0.53% $4,000+ per month 1,412 3.52% Asia 1,965 3,207 5,172 1.61% Not stated 1,521 3.79% Americas 499 489 988 0.31% Total mortgaged dwellings 40,150 100% Other 12,374 13,652 26,026 8.08% Total 155,991 165,977 321,968 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 8,344 6.81% 1 vehicle 44,732 36.52% 2+ vehicles 64,580 52.73% Not stated 4,828 3.94% Total 122,484 100%

52 Commercial Radio Market Profiles GOULBURN EAGLE FM 93.5 • 1368 2GN

Station Name Eagle FM 93.5 1368 2GN Call Sign 2SNO 2GN Frequency 93.5 MHz 1368 kHz Network Capital Radio Network Capital Radio Network Address PO Box 115, Goulburn, NSW 2580 PO Box 115, Goulburn, NSW 2580 Phone 02 4821 7777 02 4821 3377 Fax - - Email [email protected] [email protected] Web Address eaglefm.com.au 2gn.com.au Description of Content/Format Hit Music 70s, 80s & 90s Music Demographic Profile of Station Audience Under 40 40+

Commercial Radio Australia 53 GOULBURN

Goulburn is located in the southeast of NSW on the scenic Southern Tablelands. Goulburn is conveniently one hour from Canberra, under two hours from Sydney by freeway, and one and a half hours from the South Coast. Goulburn is a major agricultural centre for the Southern Tablelands area as well as being a regional centre for a number of NSW Government departments. Goulburn was Australia’s first inland city and boasts many beautiful historic buildings, including the oldest running brewery in NSW.

In comparison to the 2011 census, the population of the radio licence area of Goulburn has increased by 6.7% to 52,078. Over 55% of the population in Goulburn is aged over 40 years. The birthplace for 85% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. The area has a relatively large number of children and teenagers, reflected in the high proportion of families with children (40% of total families and 15% single parents).

Of the 9,651 people attending an educational institution, 45% were either in infants or primary, 34% were attending a secondary educational institution, 10% attending TAFE, and 12% attending University or another tertiary institution. Of the 20,350 people who already have a tertiary qualification, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (18,874) in Goulburn, 38% of dwellings are owned outright and 36% are mortgaged. Private rental properties represented only 19% of total dwellings. 20% of the total households (18,931) in Goulburn have a household income range between $21,000 – $41,999pa; 22% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa.

Some of the main Goulburn attractions are the festivals; Blues, Roses, Heritage and Jazz, and Lilac Time, and the Wakefield Park Motor Racing Circuit.

AGRICULTURE Goulburn is one of the major wool producing areas in Australia. The farms in the area support over 1.3 million sheep and lambs. There is a large sheep abattoir serving the district and one of the biggest employers of personnel. There is also a first class wool processing plant.

The Goulburn area also produces beef (126 thousand beef cattle in total), as well as over 15 thousand kilograms of peaches and 7 thousand kilograms of nectarines.

EMPLOYMENT 59% of the total labour force of 25,148 is employed full time. The main industries of employment are: • Education and Training/Healthcare and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Goulburn, being a service centre to the large rural hinterland, provides a large percentage of agricultural employment. Goulburn also supports a large retail sector including all major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

54 Commercial Radio Market Profiles GOULBURN

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,020 33.4% 10+ years 23,087 22,666 45,753 87.85% Technicians & trade workers/ 6,369 26.52% 0-9 years 3,331 2,994 6,325 12.15% Community & personal service workers 10-17 years 2,637 2,463 5,100 9.79% Clerical & administrative workers 3,098 12.9% 18-24 years 1,962 1,600 3,562 6.84% Sales workers 1,930 8.04% 25-39 years 4,212 4,124 8,336 16.01% Machinery operators & drivers/Labourers 4,188 17.44% 40-54 years 5,634 5,717 11,351 21.8% Not stated 408 1.7% 55-64 years 3,811 3,769 7,580 14.56% Total 24,013 100% 65-74 years 3,150 2,955 6,105 11.72% 75+ years 1,681 2,038 3,719 7.14% INDUSTRY Total 2011 population 24,740 24,066 48,806 Industry Total Workforce Total 2016 population 26,418 25,660 52,078 100% Agriculture, forestry & fishing 2,302 9.72% % change 2011-2016 6.7% Mining 234 0.99% Manufacturing/Electricity, gas, water & 3,500 14.78% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,000 16.89% Employment classification Total Labour force Accommodation & food services Full-time employed 14,949 59.44% Transport, postal & warehousing/ 1,249 5.27% Part-time employed 7,498 29.82% Information, media & communications Not stated employed 1,454 5.78% Financial & insurance services/ 1,234 5.21% Rental hiring & real estate services/ Unemployed 1,247 4.96% Administration & support services Total labour force 25,148 100% Professional scientific & technical services 1,241 5.24% Public administration & safety 3,150 13.3% HOUSEHOLD INCOME Education & training/Health care & 4,686 19.78% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 251 1.06% $0 – $7,749 301 1.59% Other services 940 3.97% $7,750 – $20,999 1,020 5.39% Not stated 899 3.8% $21,000 – $41,999 3,862 20.4% Total 23,686 100% $42,000 – $77,999 4,248 22.44% $78,000 – $103,999 2,021 10.68% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,828 9.66% Product or service $000’s (pa) $130,000 – $155,999 1,108 5.85% Food & non-alcoholic beverages 249,235 $160,000 – $181,999 818 4.32% Alcoholic beverages 33,734 $182,000 – $207,999 613 3.24% Clothing & footwear 46,149 $208,000+ 1,058 5.59% Household furnishings & equipment 66,390 Not stated 2,054 10.85% Furniture & floor covering 22,393 Total households 18,931 100% Household appliances 16,001 Household services & operation 51,140 FAMILY STRUCTURE Medical care & health expenses 87,340 Type of family Total Total families Motor vehicle purchase 57,362 Couple families – Children 5,606 40.37% Motor vehicle running costs 143,167 Couple families – No children 6,108 43.99% Recreation 181,814 Single parents 2,064 14.86% Recreational & educational equipment 46,069 Other families 107 0.77% Holidays 85,086 Total families 13,885 100% Personal care 30,098

Commercial Radio Australia 55 GOULBURN

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 614,338 population Cereal crops – Wheat for grain – Production (t) 6,773 Infants/primary 2,234 2,064 4,298 8.25% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,630 1,604 3,234 6.21% Cereal crops – Barley for grain – Production (t) 482 TAFE 457 548 1,005 1.93% Cereal crops – Sorghum for grain – Production (t) 0 University 378 736 1,114 2.14% Cereal crops – Total for grain – Production (t) 8,619 Total 4,699 4,952 9,651 18.53% Vegetables for human consumption – Tomatoes – 9 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 84 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 7,231 38.31% Fruit & nuts – Apples – Production (kg) 6,106 Mortgaged 6,720 35.6% Fruit & nuts – Nectarines – Production (kg) 7,194 Private rental 3,634 19.25% Fruit & nuts – Peaches – Production (kg) 15,497 Housing authority/Not stated 1,158 6.14% Fruit & nuts – Nuts – Total trees (no.) 430 Other tenure type 131 0.69% Fruit & nuts – All orchard fruit (incl. nuts) – 36,404 Total trees (no.) Total dwellings 18,874 100% Fruit & nuts – Grapes – Total area (ha) 38 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,328,316 Livestock – Dairy cattle – Total (no.) 506 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 126,262 Degree 6,471 12.43% Certificate 13,879 26.65% INTERNET USAGE Total 20,350 39.08% Connection Total Total dwellings Internet accessed from dwelling 14,716 76.45% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,000 20.78% Mortgaged Not stated 533 2.77% Monthly mortgage payment Total dwellings Total 19,249 100% $0 – $449 per month 356 5.6% $450 – $799 per month 333 5.24% BIRTHPLACE BY REGION $800 – $999 per month 407 6.4% Market Region Male Female Total $1,000 – $1,799 per month 2,254 35.46% population $1,800 – $2,399 per month 1,269 19.96% Oceania incl. Australia 22,273 21,525 43,798 85.15% $2,400 – $2,999 per month 601 9.45% Europe 971 997 1,968 3.83% $3,000 – $3,999 per month 550 8.65% Africa & Middle East 85 66 151 0.29% $4,000+ per month 301 4.73% Asia 227 304 531 1.03% Not stated 286 4.5% Americas 71 53 124 0.24% Total mortgaged dwellings 6,357 100% Other 2,492 2,372 4,864 9.46% Total 26,119 25,317 51,436 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 906 4.72% 1 vehicle 5,597 29.19% 2+ vehicles 11,940 62.27% Not stated 733 3.82% Total 19,176 100%

56 Commercial Radio Market Profiles GRAFTON CLARENCE COAST’S FM 104.7 • 2GF 1206 AM/FM103.9

Station Name Clarence Coast’s FM 104.7 2GF 1206 AM/FM103.9 Call Sign 2CLR 2GF Frequency 104.7 MHz 1206 kHz Network Super Radio Network Super Radio Network Address PO Box 276, Grafton, NSW 2460 PO Box 276, Grafton, NSW 2460 Phone 02 6642 2766 02 6642 2766 Fax 02 6643 1309 02 6643 1309 Email [email protected] [email protected] Web Address 1047fm.com.au 2gf.com.au Description of Content/Format Hot Adult Contemporary News/Talk/Adult Contemporary Demographic Profile of Station Audience 10-39 35+

Commercial Radio Australia 57 GRAFTON

Grafton is the centre of the sub-region known as the Clarence Valley. Located on the north coastal plain of NSW approximately 640 kilometres north of Sydney and 350 kilometres south of Brisbane, the town is situated just in from the coast. The Clarence River naturally divides the city into north and south.

The Clarence Valley is a very attractive holiday and recreational area with pristine waters, national parks and beaches. Renowned for the towns Jacaranda Trees and picturesque streetscapes, the July racing carnival, Bridge to Bridge ski race, Rowing Regattas and the Jacaranda Festival are all major drawcards for the area.

In comparison to the 2011 census, the population of Grafton has increased slightly by 1.42% to 56,176. The birthplace for 86% of the population was Oceania including Australia. 61% of the population in Grafton is aged over 40 years, and 42% are aged over 55.

Of the 9,569 people attending an educational institution, 46% were either in infants or primary, 34% were attending a secondary educational institution, 12% attending TAFE and 8% attending University or another tertiary institution. Of the 19,991 people who already have a tertiary qualification 76% have a certificate, diploma or another tertiary qualification and 24% have a degree.

The stability of the area is reflected in a high rate of home ownership. Of the total dwellings (21,632) in the Grafton district 44% of dwellings are owned outright and 28% are mortgaged. Private rental properties represent 22% of total dwellings. 30% of the total households (21,523) in Grafton have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 10% between $78,000 – $103,999pa.

All major banks and a credit union, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Grafton is the start of the sugar-growing belt that runs from northern NSW up the Queensland coast. The area also produces beef in the drier inland areas; the farms in the area support over 79 thousand beef cattle. In addition, the Grafton districts have a number of fruit orchards along the coast; the area has over 34 thousand orchard fruit and nut trees and produced over 15 thousand kilograms of avocados. Other industries include prawn trawling and timber.

EMPLOYMENT Grafton is the “hub” of the Clarence River Valley and as such its retail centre is the “supply depot” for many more people than simply those who reside in Grafton City. While Grafton and surrounds is an agricultural centre, it also supports some industry and has a strong retail sector. It is the base for a variety of industries, both small and large scale. Some of these larger industries include Boral, Ramsey’s Food Processing Plant (Grafton abattoirs), State Rail Authority, Humes Concrete Products, Koppers Logs Australia Ltd. Big River Timbers at Junction Hill, Manildra/NSW Sugar Milling Co-op at Harwood and the Department of Education.

The majority (49%) of the labour force of 19,616 people is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

58 Commercial Radio Market Profiles GRAFTON

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 5,579 27.8% 10+ years 24,852 25,146 49,998 89% Technicians & trade workers/ 5,528 27.54% 0-9 years 3,212 2,966 6,178 11% Community & personal service workers 10-17 years 2,805 2,474 5,279 9.4% Clerical & administrative workers 2,445 12.18% 18-24 years 1,696 1,522 3,218 5.73 Sales workers 2,101 10.47% 25-39 years 3,566 3,622 7,188 12.8% Machinery operators & drivers/Labourers 4,096 20.41% 40-54 years 5,314 5,606 10,920 19.44% Not stated 321 1.6% 55-64 years 4,685 4,705 9,390 16.72% Total 20,070 100% 65-74 years 4,143 4,021 8,164 14.53% 75+ years 2,643 3,196 5,839 10.39% INDUSTRY Total 2011 population 27,544 27,844 55,388 Industry Total Workforce Total 2016 population 28,064 28,112 56,176 100% Agriculture, forestry & fishing 1,637 8.35% % change 2011-2016 1.42% Mining 86 0.44% Manufacturing/Electricity, gas, water & 3,012 15.35% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,362 22.24% Employment classification Total Labour force Accommodation & food services Full-time employed 10,752 49.18% Transport, postal & warehousing/ 925 4.72% Part-time employed 7,903 36.15% Information, media & communications Not stated employed 1,273 5.82% Financial & insurance services/ 1,094 5.58% Rental hiring & real estate services/ Unemployed 1,936 8.85% Administration & support services Total labour force 21,864 100% Professional scientific & technical services 659 3.36% Public administration & safety 1,518 7.74% HOUSEHOLD INCOME Education & training/Health care & 4,565 23.27% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 242 1.23% $0 – $7,749 378 1.76% Other services 768 3.92% $7,750 – $20,999 1,436 6.67% Not stated 748 3.81% $21,000 – $41,999 6,514 30.27% Total 19,616 100% $42,000 – $77,999 5,682 26.4% $78,000 – $103,999 2,081 9.67% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,416 6.58% Product or service $000’s (pa) $130,000 – $155,999 765 3.55% Food & non-alcoholic beverages 281,439 $160,000 – $181,999 359 1.67% Alcoholic beverages 38,094 $182,000 – $207,999 234 1.09% Clothing & footwear 52,113 $208,000+ 319 1.48% Household furnishings & equipment 74,967 Not stated 2,339 10.87% Furniture & floor covering 25,287 Total households 21,523 100% Household appliances 18,068 Household services & operation 57,747 FAMILY STRUCTURE Medical care & health expenses 98,625 Type of family Total Total families Motor vehicle purchase 64,773 Couple families – Children 5,010 33.21% Motor vehicle running costs 161,668 Couple families – No children 7,266 48.17% Recreation 205,306 Single parents 2,661 17.64% Recreational & educational equipment 52,022 Other families 147 0.97% Holidays 96,079 Total families 15,084 100% Personal care 33,987

Commercial Radio Australia 59 GRAFTON

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 242,398 population Cereal crops – Wheat for grain – Production (t) 3,181 Infants/primary 2,308 2,111 4,419 7.87% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,673 1,606 3,279 5.84% Cereal crops – Barley for grain – Production (t) 2,453 TAFE 441 694 1,135 2.02% Cereal crops – Sorghum for grain – Production (t) 35 University 185 551 736 1.31% Cereal crops – Total for grain – Production (t) 8,196 Total 4,607 4,962 9,569 17.03% Vegetables for human consumption – Tomatoes – 236 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 79 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 15,137 Fully owned 9,572 44.25% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 5,961 27.56% Fruit & nuts – Nectarines – Production (kg) 3,364 Private rental 4,816 22.26% Fruit & nuts – Peaches – Production (kg) 6,465 Housing authority/Not stated 1,178 5.45% Fruit & nuts – Nuts – Total trees (no.) 29,917 Other tenure type 105 0.49% Fruit & nuts – All orchard fruit (incl. nuts) – 34,264 Total trees (no.) Total dwellings 21,632 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 505 Livestock – Dairy cattle – Total (no.) 4,983 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 79,690 Degree 4,806 8.56% Certificate 15,185 27.03% INTERNET USAGE Total 19,991 35.59% Connection Total Total dwellings Internet accessed from dwelling 16,213 74.42% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,919 22.58% Mortgaged Not stated 654 3% Monthly mortgage payment Total dwellings Total 21,786 100% $0 – $449 per month 526 9.49% $450 – $799 per month 517 9.33% BIRTHPLACE BY REGION $800 – $999 per month 544 9.82% Market Region Male Female Total $1,000 – $1,799 per month 2,486 44.86% population $1,800 – $2,399 per month 856 15.45% Oceania incl. Australia 24,039 24,072 48,111 86.38% $2,400 – $2,999 per month 219 3.95% Europe 909 840 1,749 3.14% $3,000 – $3,999 per month 99 1.79% Africa & Middle East 24 33 57 0.1% $4,000+ per month 76 1.37% Asia 117 260 377 0.68% Not stated 219 3.95% Americas 46 44 90 0.16% Total mortgaged dwellings 5,542 100% Other 2,707 2,604 5,311 9.54% Total 27,842 27,853 55,695 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,128 5.18% 1 vehicle 8,221 37.73% 2+ vehicles 11,448 52.54% Not stated 993 4.56% Total 21,790 100%

60 Commercial Radio Market Profiles GRIFFITH RIVERINA MIA’S HIT 99.7 • RIVERINA MIA’S 963 TRIPLE M

Station Name Riverina Mia’s Hit 99.7 Riverina Mia’s 963 Triple M Call Sign 2RGF 2RG Frequency 99.7 MHz 963 kHz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 1005, Griffith NSW 2680 PO Box 1005, Griffith NSW 2680 Phone 02 6969 7860 02 6969 7860 Fax 02 6962 7774 02 6962 7774 Email [email protected] [email protected] Web Address hit.com.au/riverinamia triplem.com.au/riverinamia Description of Content/Format Hot Adult Contemporary Easy Gold Demographic Profile of Station Audience 18-35 35+

Commercial Radio Australia 61 GRIFFITH

Griffith is an important farming centre located in the fertile area between the Lachlan and Murrumbidgee Rivers in southern NSW, just north of the Victorian border.

Griffith is the centre of the prosperous Riverina and Murrumbidgee Irrigation Areas (M.I.A.), one of Australia’s richest food producing areas. The region is a dominant producer of horticultural, agricultural and pastoral commodities with a growing number of dynamic processing and manufacturing industries supporting these activities.

In comparison to the 2011 census, the population of the radio licence area of Griffith has decreased slightly by 0.31% to 68,185. Over half the population in Griffith is aged over 40 years. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 12,552 people attending an educational institution, 49% were either in infants or primary school; 37% were in secondary school; 8% at TAFE and 7% at University or another tertiary institution. Of the 19,845 people who already have a tertiary qualification, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification.

Griffith has a high proportion of home ownership. Of the total dwellings (23,595) in Griffith, 39% of dwellings are owned outright and 28% are mortgaged. Private rental properties represent 25% of total dwellings.

21% of the total households (23,556) in Griffith have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE Griffith is one of the major crop growing areas in Australia. Being situated near the Lachlan, Murrumbidgee and Murray Rivers, much of the area is irrigated and free from the problems of drought and flooding. Griffith is one of the largest fruit growing regions in Australia – agriculture and horticulture has developed as major industries. Peaches, apricots, maize, wheat, corn and other cereal crops, canola, watermelon, rockmelon, onions, cucumber, carrots, parsnip, garlic, lettuce, potatoes and tomatoes are some of the produce of Griffith and the region. The latest census figures show that Griffith produced over 608 thousand kilograms of peaches. Griffith also produces wine; there are over 17 thousand hectares of grapes in the area.

The farms in the area support over 206 thousand beef cattle and almost 2.5 million sheep and lambs.

Griffith is a major wheat growing area, producing over 1.6 million tonnes of wheat for grain and 2.6 million tonnes of cereals for grain.

EMPLOYMENT Griffith is a farming area. The majority (62%) of the labour force of 32,094 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Education and Training/Health Care and Social Assistance.

62 Commercial Radio Market Profiles GRIFFITH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 10,575 34.73% 10+ years 29,605 29,190 58,795 86.23% Technicians & trade workers/ 6,280 20.62% 0-9 years 4,755 4,635 9,390 13.77% Community & personal service workers 10-17 years 3,784 3,619 7,403 10.86% Clerical & administrative workers 3,207 10.53% 18-24 years 2,646 2,342 4,988 7.32% Sales workers 2,374 7.8% 25-39 years 5,838 5,903 11,741 17.22% Machinery operators & drivers/Labourers 7,530 24.73% 40-54 years 6,766 6,575 13,341 19.57% Not stated 487 1.6% 55-64 years 4,718 4,386 9,104 13.35% Total 30,453 100% 65-74 years 3,328 3,316 6,644 9.74% 75+ years 2,525 3,049 5,574 8.17% INDUSTRY Total 2011 population 34,601 33,799 68,400 Industry Total Workforce Total 2016 population 34,360 33,825 68,185 100% Agriculture, forestry & fishing 6,988 23.33% % change 2011-2016 -0.31% Mining 278 0.93% Manufacturing/Electricity, gas, water & 5,994 20.01% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,862 16.23% Employment classification Total Labour force Accommodation & food services Full-time employed 19,816 61.74% Transport, postal & warehousing/ 1,155 3.86% Part-time employed 8,861 27.61% Information, media & communications Not stated employed 1,921 5.99% Financial & insurance services/ 1,154 3.85% Rental hiring & real estate services/ Unemployed 1,496 4.66% Administration & support services Total labour force 32,094 100% Professional scientific & technical services 748 2.5% Public administration & safety 1,432 4.78% HOUSEHOLD INCOME Education & training/Health care & 4,984 16.64% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 101 0.34% $0 – $7,749 364 1.55% Other services 972 3.25% $7,750 – $20,999 1,331 5.65% Not stated 1,280 4.27% $21,000 – $41,999 4,975 21.12% Total 29,948 100% $42,000 – $77,999 5,958 25.29% $78,000 – $103,999 2,654 11.27% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,270 9.64% Product or service $000’s (pa) $130,000 – $155,999 1,221 5.18% Food & non-alcoholic beverages 309,495 $160,000 – $181,999 632 2.68% Alcoholic beverages 41,892 $182,000 – $207,999 494 2.1% Clothing & footwear 57,308 $208,000+ 731 3.1% Household furnishings & equipment 82,440 Not stated 2,926 12.42% Furniture & floor covering 27,807 Total households 23,556 100% Household appliances 19,869 Household services & operation 63,504 FAMILY STRUCTURE Medical care & health expenses 108,457 Type of family Total Total families Motor vehicle purchase 71,230 Couple families – Children 7,386 42.89% Motor vehicle running costs 177,784 Couple families – No children 7,064 41.02% Recreation 225,773 Single parents 2,561 14.87% Recreational & educational equipment 57,208 Other families 210 1.22% Holidays 105,657 Total families 17,221 100% Personal care 37,375

Commercial Radio Australia 63 GRIFFITH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 4,748,502 population Cereal crops – Wheat for grain – Production (t) 1,651,650 Infants/primary 3,106 3,018 6,124 8.98% Cereal crops – Rice for grain – Production (t) 205,395 Secondary 2,239 2,362 4,601 6.75% Cereal crops – Barley for grain – Production (t) 589,116 TAFE 416 586 1,002 1.47% Cereal crops – Sorghum for grain – Production (t) 2,502 University 265 560 825 1.21% Cereal crops – Total for grain – Production (t) 2,615,157 Total 6,026 6,526 12,552 18.41% Vegetables for human consumption – Tomatoes – 8,141 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 4,038 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 41,706 Fully owned 9,263 39.26% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 6,521 27.64% Fruit & nuts – Nectarines – Production (kg) 99,473 Private rental 5,857 24.82% Fruit & nuts – Peaches – Production (kg) 608,464 Housing authority/Not stated 1,762 7.47% Fruit & nuts – Nuts – Total trees (no.) 958,158 Other tenure type 192 0.81% Fruit & nuts – All orchard fruit (incl. nuts) – 4,744,982 Total trees (no.) Total dwellings 23,595 100% Fruit & nuts – Grapes – Total area (ha) 17,165 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 2,495,508 Livestock – Dairy cattle – Total (no.) 22,418 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 206,517 Degree 5,191 7.61% Certificate 14,654 21.49% INTERNET USAGE Total 19,845 29.1% Connection Total Total dwellings Internet accessed from dwelling 17,122 71.61% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,947 24.87% Mortgaged Not stated 841 3.52% Monthly mortgage payment Total dwellings Total 23,910 100% $0 – $449 per month 673 11.38% $450 – $799 per month 664 11.23% BIRTHPLACE BY REGION $800 – $999 per month 635 10.74% Market Region Male Female Total $1,000 – $1,799 per month 2,395 40.51% population $1,800 – $2,399 per month 746 12.62% Oceania incl. Australia 27,662 27,123 54,785 81.38% $2,400 – $2,999 per month 201 3.4% Europe 966 990 1,956 4.22% $3,000 – $3,999 per month 135 2.28% Africa & Middle East 306 215 521 0.66% $4,000+ per month 122 2.06% Asia 915 965 1,880 2.94% Not stated 341 5.77% Americas 12 21 33 0.24% Total mortgaged dwellings 5,912 100% Other 4,330 4,281 8,611 10.55% Total 34,191 33,595 67,786 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,168 4.89% 1 vehicle 7,084 29.66% 2+ vehicles 14,399 60.28% Not stated 1,237 5.18% Total 23,888 100%

64 Commercial Radio Market Profiles GUNNEDAH TRIPLE G • 1080 2MO

Station Name Triple G 1080 2MO Call Sign 2GGG 2MO Frequency 97.5 MHz 1080 kHz Network Super Radio Network Super Radio Network Address PO Box 62, Gunnedah, NSW 2380 PO Box 62, Gunnedah, NSW 2380 Phone 02 6742 2322 02 6742 2322 Fax 02 6742 3674 02 6742 3674 Email [email protected] [email protected] Web Address 2ggg.net.au 2mo.net.au Description of Content/Format Best of the 80s to Now News, Talk, Sport & Entertainment Demographic Profile of Station Audience 18-45 40+

Commercial Radio Australia 65 GUNNEDAH

Gunnedah is located in the Upper Namoi Valley and is bordered by the Shires of Parry, Quirindi, Manilla, Barraba, Narrabri and Coonabarabran. Gunnedah is the service hub of this thriving region.

Located on the rich Liverpool Plains, Gunnedah is approximately 440 kilometres from Sydney, 655 kilometres from Brisbane and just over 1,000 kilometres from Melbourne.

2MO is the northwest’s oldest commercial radio station being only the fourth radio licence issued in Australia in 1930. 2MO has a proud history of comprehensively serving the northwest community through flood and famine. Triple G went to air in September 1997 and has built a large following throughout the northwest.

In comparison to the 2011 census, the population of the radio licence area for Gunnedah has decreased by 0.96% to 48,687. 54% of the population in Gunnedah is aged over 40 years. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 8,469 people attending an educational institution, 50% were either in infants or primary, 34% were attending a secondary educational institution, 8% attending TAFE and 8% at University or another tertiary institution. Of the 15,367 people who already have a tertiary qualification, 74% have a certificate, diploma or another tertiary qualification and 26% have a degree.

The stability of the area is reflected in the high level of home ownership. Of the total dwellings (17,863) in Gunnedah, 38% of dwellings are owned outright and 29% are mortgaged. Private rental properties represent 24% of the dwellings.

23% of the total households (17,701) in Gunnedah have a household income range between $21,000 – $41,999pa; 23% between $42,000 – $77,999pa, and 11% between $78,000 – $103,999pa.

Special features of the area include: Keepit Dam, one of the healthiest koala colonies in the state, the Observatory at Coonabarabran, Narrabri Radio Telescope, major cropping area, and one of the largest sale yards in NSW. Gunnedah is known as the “Koala capital of the world”.

AGRICULTURE Agriculture is a very important part of both Gunnedah’s economy and community. Wheat is the most widely grown crop in the district. Prime hard bread wheats and durum varieties for pasta production are both consistent high income earners.

Current figures show that the area produced over 385 thousand tonnes of wheat for grain, over 870 thousand cereals for grain and more than 306 thousand tonnes of sorghum for grain.

The farms in the region support over 417 thousand sheep and lambs. The fertile soils of the region support a vast livestock industry. The region has over 320 thousand beef cattle.

EMPLOYMENT Gunnedah is the centre for a number of regional industries exporting to overseas markets. These include grain producing, cotton processing, brick and terracotta production, tannery and leather processing, timber milling and coal mining. The area has a skilled metal manufacturing and farm machinery production base.

The majority (60%) of the labour force of 22,308 people is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Agriculture Forestry and Fishing; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are present in the area.

66 Commercial Radio Market Profiles GUNNEDAH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 7,109 33.78% 10+ years 20,954 21,033 41,987 86.24% Technicians & trade workers/ 4,717 22.42% 0-9 years 3,404 3,296 6,700 13.76% Community & personal service workers 10-17 years 2,431 2,327 4,758 9.77% Clerical & administrative workers 2,169 10.31% 18-24 years 1,642 1,585 3,227 6.63% Sales workers 1,596 7.58% 25-39 years 3,832 4,002 7,834 16.09% Machinery operators & drivers/Labourers 5,080 24.14% 40-54 years 4,788 4,769 9,557 19.63% Not stated 371 1.76% 55-64 years 3,578 3,416 6,994 14.37% Total 21,042 100% 65-74 years 2,892 2,738 5,630 11.56% 75+ years 1,791 2,196 3,987 8.19% INDUSTRY Total 2011 population 24,669 24,489 49,158 Industry Total Workforce Total 2016 population 24,358 24,329 48,687 100% Agriculture, forestry & fishing 4,099 19.63% % change 2011-2016 -0.96% Mining 1,236 5.92% Manufacturing/Electricity, gas, water & 2,258 10.82% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,459 16.57% Employment classification Total Labour force Accommodation & food services Full-time employed 13,436 60.23% Transport, postal & warehousing/ 1,047 5.02% Part-time employed 6,371 28.56% Information, media & communications Not stated employed 1,256 5.63% Financial & insurance services/ 887 4.25% Rental hiring & real estate services/ Unemployed 1,245 5.58% Administration & support services Total labour force 22,308 100% Professional scientific & technical services 714 3.42% Public administration & safety 1,209 5.79% HOUSEHOLD INCOME Education & training/Health care & 4,103 19.65% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 101 0.48% $0 – $7,749 288 1.63% Other services 842 4.03% $7,750 – $20,999 1,114 6.29% Not stated 921 4.41% $21,000 – $41,999 4,005 22.63% Total 20,876 100% $42,000 – $77,999 4,148 23.43% $78,000 – $103,999 1,938 10.95% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,634 9.23% Product or service $000’s (pa) $130,000 – $155,999 898 5.07% Food & non-alcoholic beverages 232,170 $160,000 – $181,999 507 2.86% Alcoholic beverages 31,425 $182,000 – $207,999 431 2.43% Clothing & footwear 42,990 $208,000+ 584 3.3% Household furnishings & equipment 61,843 Not stated 2,154 12.17% Furniture & floor covering 20,860 Total households 17,701 100% Household appliances 14,905 Household services & operation 47,638 FAMILY STRUCTURE Medical care & health expenses 81,359 Type of family Total Total families Motor vehicle purchase 53,434 Couple families – Children 5,023 39.22% Motor vehicle running costs 133,366 Couple families – No children 5,564 43.44% Recreation 169,365 Single parents 2,068 16.15% Recreational & educational equipment 42,915 Other families 152 1.19% Holidays 79,259 Total families 12,807 100% Personal care 28,037

Commercial Radio Australia 67 GUNNEDAH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,481,824 population Cereal crops – Wheat for grain – Production (t) 385,506 Infants/primary 2,144 2,104 4,248 8.73% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,479 1,405 2,884 5.92% Cereal crops – Barley for grain – Production (t) 153,520 TAFE 282 405 687 1.41% Cereal crops – Sorghum for grain – Production (t) 306,559 University 162 488 650 1.34% Cereal crops – Total for grain – Production (t) 870,889 Total 4,067 4,402 8,469 17.39% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 2 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 6,869 38.45% Fruit & nuts – Apples – Production (kg) 20 Mortgaged 5,187 29.04% Fruit & nuts – Nectarines – Production (kg) 2,806 Private rental 4,354 24.37% Fruit & nuts – Peaches – Production (kg) 4,009 Housing authority/Not stated 1,289 7.22% Fruit & nuts – Nuts – Total trees (no.) 29 Other tenure type 164 0.92% Fruit & nuts – All orchard fruit (incl. nuts) – 48,493 Total trees (no.) Total dwellings 17,863 100% Fruit & nuts – Grapes – Total area (ha) 1 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 417,486 Livestock – Dairy cattle – Total (no.) 2,064 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 320,772 Degree 3,974 8.16% Certificate 11,393 23.4% INTERNET USAGE Total 15,367 31.56% Connection Total Total dwellings Internet accessed from dwelling 12,780 71.08% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,627 25.73% Mortgaged Not stated 574 3.19% Monthly mortgage payment Total dwellings Total 17,981 100% $0 – $449 per month 464 9.61% $450 – $799 per month 403 8.35% BIRTHPLACE BY REGION $800 – $999 per month 457 9.47% Market Region Male Female Total $1,000 – $1,799 per month 1,842 38.16% population $1,800 – $2,399 per month 795 16.47% Oceania incl. Australia 21,150 20,864 42,014 86.9% $2,400 – $2,999 per month 259 5.37% Europe 273 308 581 1.2% $3,000 – $3,999 per month 166 3.44% Africa & Middle East 22 35 57 0.12% $4,000+ per month 140 2.9% Asia 77 124 201 0.42% Not stated 301 6.24% Americas 20 40 60 0.12% Total mortgaged dwellings 4,827 100% Other 2,671 2,764 5,435 11.24% Total 24,213 24,135 48,348 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 872 4.85% 1 vehicle 5,388 29.99% 2+ vehicles 10,812 60.18% Not stated 895 4.98% Total 17,967 100%

68 Commercial Radio Market Profiles INVERELL GEM FM • 1188 2NZ

Station Name Gem FM 1188 2NZ Call Sign 2GEM 2NZ Frequency 95.1 MHz 1188 kHz Network Super Radio Network Super Radio Network Address PO Box 770, Inverell, NSW 2360 PO Box 770, Inverell, NSW 2360 Phone 02 6722 2444 02 6722 2444 Fax 02 6722 1353 02 6722 1353 Email [email protected] [email protected] Web Address gemfm.com.au 2nz.com.au Description of Content/Format Best of the 80s to Now News, Talk, Sport & Entertainment Demographic Profile of Station Audience 18-45 40+

Commercial Radio Australia 69 INVERELL

Inverell is situated on the Macintyre River in the centre of the New England tablelands. It is 689 kilometres by road from Sydney, 437 kilometres from Brisbane and only a short drive to the popular mid and northern coastline of Australia. The town is situated on the Gwydir Highway, which connects western NSW with the Eastern seaboard.

The Inverell licence area covers 3.9 million hectares of rich farm and grazing land, including large mineral deposits, particularly tin and sapphires. Inverell is primarily a farming centre with a strong retail shopping centre.

The area is a magnet to Queensland visitors in particular as they camp at Copeton Dam near Inverell; or visit the Australian Standing Stones in Glen Innes.

In comparison to the 2011 census, the population of the radio licence area of Inverell has increased by 0.88% to 37171. Over 55% of the population in Inverell is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The Inverell District offers a full range of educational facilities. Four long day care centres, three pre-schools, mobile pre-school services, two primary schools, a private Catholic cchool (Kindergarten to 10), two high schools and tertiary education through TAFE. Of the 6,255 people attending an educational institution, 49% were either in infants or primary, 35% were attending a secondary educational institution, 8% attending TAFE and 7% attending University or another tertiary institution. Of the 11,385 people who already have a tertiary qualification, 76% have a certificate, diploma or another tertiary qualification and 24% have a degree.

The stability of the area is reflected in the high level of home ownership. Of the total dwellings (13,833) in Inverell, 42% of dwellings are owned outright, 27% are mortgaged and Private rental properties represent 23% of total dwellings.

28% of the total households (13,782) in Inverell have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa, and 10% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Inverell produces substantial quantities of beef, wool and wheat. Figures from the latest census show the region produced over 88 thousand tonnes of barley, and 60 thousand tonnes of wheat for grain. Total production of cereals for grain in the area is in excess of 191 thousand tonnes.

The farms in the area support over 294 thousand beef cattle and 531 thousand sheep and lambs.

EMPLOYMENT Inverell is a thriving commercial and service centre set in diverse farming, grazing and mining area.

The majority (56%) of the labour force of 13,782 people is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

70 Commercial Radio Market Profiles INVERELL

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 5,134 35.19% 10+ years 16,083 16,372 32,455 87.31% Technicians & trade workers/ 3,300 22.62% 0-9 years 2,395 2,321 4,716 12.69% Community & personal service workers 10-17 years 1,946 1,824 3,770 10.14% Clerical & administrative workers 1,425 9.77% 18-24 years 1,278 1,228 2,506 6.74% Sales workers 1,246 8.54% 25-39 years 2,702 2,732 5,434 14.62% Machinery operators & drivers/Labourers 3,197 21.91% 40-54 years 3,345 3,556 6,901 18.57% Not stated 289 1.98% 55-64 years 2,762 2,650 5,412 14.56% Total 14,591 100% 65-74 years 2,476 2,406 4,882 13.13% 75+ years 1,574 1,976 3,550 9.55% INDUSTRY Total 2011 population 18,319 18,527 36,846 Industry Total Workforce Total 2016 population 18,478 18,693 37,171 100% Agriculture, forestry & fishing 3,355 23.34% % change 2011-2016 0.88% Mining 77 0.54% Manufacturing/Electricity, gas, water & 2,037 14.17% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 2,527 17.58% Employment classification Total Labour force Accommodation & food services Full-time employed 8,813 55.97% Transport, postal & warehousing/ 501 3.49% Part-time employed 4,898 31.1% Information, media & communications Not stated employed 968 6.15% Financial & insurance services/ 649 4.51% Rental hiring & real estate services/ Unemployed 1,068 6.78% Administration & support services Total labour force 15,747 100% Professional scientific & technical services 363 2.53% Public administration & safety 820 5.7% HOUSEHOLD INCOME Education & training/Health care & 2,897 20.15% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 45 0.31% $0 – $7,749 307 2.23% Other services 483 3.36% $7,750 – $20,999 1,039 7.54% Not stated 621 4.32% $21,000 – $41,999 3,984 28.91% Total 14,375 100% $42,000 – $77,999 3,607 26.17% $78,000 – $103,999 1,344 9.75% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 876 6.36% Product or service $000’s (pa) $130,000 – $155,999 423 3.07% Food & non-alcoholic beverages 181,803 $160,000 – $181,999 185 1.34% Alcoholic beverages 24,627 $182,000 – $207,999 158 1.15% Clothing & footwear 33,660 $208,000+ 237 1.72% Household furnishings & equipment 48,369 Not stated 1,622 11.77% Furniture & floor covering 16,298 Total households 13,782 100% Household appliances 11,665 Household services & operation 37,300 FAMILY STRUCTURE Medical care & health expenses 63,725 Type of family Total Total families Motor vehicle purchase 41,887 Couple families – Children 3,462 35.57% Motor vehicle running costs 104,561 Couple families – No children 4,491 46.15% Recreation 132,663 Single parents 1,675 17.21% Recreational & educational equipment 33,609 Other families 104 1.07% Holidays 62,034 Total families 9,732 100% Personal care 21,967

Commercial Radio Australia 71 INVERELL

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,139,677 population Cereal crops – Wheat for grain – Production (t) 60,568 Infants/primary 1,591 1,477 3,068 8.25% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,058 1,142 2,200 5.92% Cereal crops – Barley for grain – Production (t) 88,089 TAFE 188 342 530 1.43% Cereal crops – Sorghum for grain – Production (t) 30,677 University 119 338 457 1.23% Cereal crops – Total for grain – Production (t) 191,212 Total 2,956 3,299 6,255 16.83% Vegetables for human consumption – Tomatoes – 1,313 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 178 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 21,969 Fully owned 5,758 41.63% Fruit & nuts – Apples – Production (kg) 3,046 Mortgaged 3,712 26.83% Fruit & nuts – Nectarines – Production (kg) 48 Private rental 3,225 23.31% Fruit & nuts – Peaches – Production (kg) 87 Housing authority/Not stated 1,039 7.51% Fruit & nuts – Nuts – Total trees (no.) 1,623 Other tenure type 99 0.72% Fruit & nuts – All orchard fruit (incl. nuts) – 4,670 Total trees (no.) Total dwellings 13,833 100% Fruit & nuts – Grapes – Total area (ha) 48 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 531,667 Livestock – Dairy cattle – Total (no.) 533 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 294,910 Degree 2,758 7.42% Certificate 8,627 23.21% INTERNET USAGE Total 11,385 30.63% Connection Total Total dwellings Internet accessed from dwelling 9,518 67.59% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,053 28.78% Mortgaged Not stated 510 3.62% Monthly mortgage payment Total dwellings Total 14,081 100% $0 – $449 per month 440 12.97% $450 – $799 per month 475 14% BIRTHPLACE BY REGION $800 – $999 per month 423 12.47% Market Region Male Female Total $1,000 – $1,799 per month 1,265 37.28% population $1,800 – $2,399 per month 362 10.67% Oceania incl. Australia 15,758 15,831 31,589 85.63% $2,400 – $2,999 per month 93 2.74% Europe 299 360 659 1.79% $3,000 – $3,999 per month 80 2.36% Africa & Middle East 22 15 37 0.1% $4,000+ per month 54 1.59% Asia 147 201 348 0.94% Not stated 201 5.92% Americas 55 52 107 0.29% Total mortgaged dwellings 3,393 100% Other 2,036 2,113 4,149 11.25% Total 18,317 18,572 36,889 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 834 5.95% 1 vehicle 4,695 33.49% 2+ vehicles 7,819 55.77% Not stated 673 4.8% Total 14,021 100%

72 Commercial Radio Market Profiles KATOOMBA THE EDGE 96.1

Station Name The Edge 96.1 Call Sign 2ONE Frequency 96.1 MHz Network Australian Radio Network Address Locked Bag 2110, North Ryde, NSW 2113 Phone 02 8899 9961 Fax 02 8899 9982 Email [email protected] Web Address 961.com.au Description of Content/Format Rhythmic Top 40 Demographic Profile of Station Audience 18-39

Commercial Radio Australia 73 KATOOMBA

The Edge 96.1 is essentially a station that broadcasts to the greater west. The transmitter is based in Katoomba, however, because of its location. The Edge 96.1 can also be heard in Sydney’s west.

In comparison to the 2011 census, the population of Katoomba – The Edge 96.1 radio licence area has increased slightly by 4.87% to 315,105. Over 46% of the population is aged over 40 years. The birthplace for 80% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 67,858 people attending an educational institution, 41% were either in infants or primary school; 32% were in secondary school; 10% at TAFE and 18% at University or another tertiary institution. Of the 124,129 people who already have a tertiary qualification, 34% have a degree and 66% have a certificate, diploma or another tertiary qualification.

The area has a high proportion of home ownership. Of the total dwellings (106,519) in Katoomba, 30% of dwellings are owned outright and 40% are mortgaged. Private rental properties represented 23% of total dwellings. 16% of the total households (106,445) in Katoomba have a household income range between $21,000 – $41,999pa; 21% between $42,000 – $77,999pa and 13% between $78,000 – $103,999pa.

All major banks, car dealers and an extensive selection of national retail and chain stores are represented in the area.

AGRICULTURE The area is well known for its spectacular mountain views and surrounding Blue Mountain bush walks. Historically, rich soil and easy access to irrigation meant this area was prime farmland.

There are over 4 thousand sheep and lambs in the area and almost 3 thousand head of cattle. The licence area produces over 51 thousand kilograms of peaches and over 36 thousand kilograms of nectarines.

EMPLOYMENT Manufacturing, light industry and the retail/wholesale trades are the main employers in the region. Tourism is prominent in the area and a major employer.

The majority (62%) of the labour force of 161,283 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Manufacturing/Electricity Gas Water and Waste Services; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

74 Commercial Radio Market Profiles KATOOMBA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 44,154 28.91% 10+ years 132,604 138,932 271,536 86.17% Technicians & trade workers/ 39,140 25.63% 0-9 years 22,328 21,241 43,569 13.83% Community & personal service workers 10-17 years 16,594 15,629 32,223 10.23% Clerical & administrative workers 24,933 16.32% 18-24 years 14,789 14,150 28,939 9.18% Sales workers 13,826 9.05% 25-39 years 31,611 32,851 64,462 20.46% Machinery operators & drivers/Labourers 28,036 18.36% 40-54 years 31,009 32,798 63,807 20.25% Not stated 2,650 1.73% 55-64 years 18,772 20,272 39,044 12.39% Total 152,739 100% 65-74 years 13,314 14,026 27,340 8.68% 75+ years 6,515 9,206 15,721 4.99% INDUSTRY Total 2011 population 147,701 152,780 300,481 Industry Total Workforce Total 2016 population 154,932 160,173 315,105 100% Agriculture, forestry & fishing 1,413 0.93% % change 2011-2016 4.87% Mining 237 0.16% Manufacturing/Electricity, gas, water & 29,911 19.72% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 29,663 19.56% Employment classification Total Labour force Accommodation & food services Full-time employed 99,796 61.88% Transport, postal & warehousing/ 11,110 7.33% Part-time employed 45,319 28.1% Information, media & communications Not stated employed 7,440 4.61% Financial & insurance services/ 12,662 8.35% Rental hiring & real estate services/ Unemployed 8,728 5.41% Administration & support services Total labour force 161,283 100% Professional scientific & technical services 7,391 4.87% Public administration & safety 11,679 7.7% HOUSEHOLD INCOME Education & training/Health care & 31,634 20.86% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 2,440 1.61% $0 – $7,749 1,174 1.1% Other services 5,931 3.91% $7,750 – $20,999 3,900 3.66% Not stated 7,574 4.99% $21,000 – $41,999 16,893 15.87% Total 151,645 100% $42,000 – $77,999 23,216 21.81% $78,000 – $103,999 13,859 13.02% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 13,007 12.22% Product or service $000’s (pa) $130,000 – $155,999 8,526 8.01% Food & non-alcoholic beverages 1,541,647 $160,000 – $181,999 5,431 5.1% Alcoholic beverages 181,043 $182,000 – $207,999 3,908 3.67% Clothing & footwear 287,207 $208,000+ 6,566 6.17% Household furnishings & equipment 433,042 Not stated 9,965 9.36% Furniture & floor covering 145,840 Total households 106,445 100% Household appliances 99,189 Household services & operation 336,660 FAMILY STRUCTURE Medical care & health expenses 561,068 Type of family Total Total families Motor vehicle purchase 366,480 Couple families – Children 40,073 47.45% Motor vehicle running costs 817,737 Couple families – No children 27,919 33.06% Recreation 1,121,892 Single parents 15,509 18.36% Recreational & educational equipment 292,052 Other families 957 1.13% Holidays 537,546 Total families 84,458 100% Personal care 185,787

Commercial Radio Australia 75 KATOOMBA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 6,043 population Cereal crops – Wheat for grain – Production (t) 0 Infants/primary 14,287 13,751 28,038 8.9% Cereal crops – Rice for grain – Production (t) 0 Secondary 10,760 10,629 21,389 6.79% Cereal crops – Barley for grain – Production (t) 0 TAFE 3,118 3,426 6,544 2.08% Cereal crops – Sorghum for grain – Production (t) 9 University 4,799 7,088 11,887 3.77% Cereal crops – Total for grain – Production (t) 25 Total 32,964 348,94 67,858 21.54% Vegetables for human consumption – Tomatoes – 471 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 536 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 32,357 30.38% Fruit & nuts – Apples – Production (kg) 9,035 Mortgaged 42,826 40.21% Fruit & nuts – Nectarines – Production (kg) 36,548 Private rental 24,569 23.07% Fruit & nuts – Peaches – Production (kg) 51,775 Housing authority/Not stated 6,285 5.9% Fruit & nuts – Nuts – Total trees (no.) 3,752 Other tenure type 482 0.45% Fruit & nuts – All orchard fruit (incl. nuts) – 29,054 Total trees (no.) Total dwellings 106,519 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 4,206 Livestock – Dairy cattle – Total (no.) 687 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 2,754 Degree 42,440 913.47% Certificate 81,689 25.92% INTERNET USAGE Total 124,129 39.39% Connection Total Total dwellings Internet accessed from dwelling 91,402 84.88% MORTGAGE PAYMENTS Internet not accessed from dwelling 13,767 12.78% Mortgaged Not stated 2,518 2.34% Monthly mortgage payment Total dwellings Total 107,687 100% $0 – $449 per month 1,949 4.74% $450 – $799 per month 1,316 3.2% BIRTHPLACE BY REGION $800 – $999 per month 1,447 3.52% Market Region Male Female Total $1,000 – $1,799 per month 11,789 28.67% population $1,800 – $2,399 per month 11,215 27.28% Oceania incl. Australia 120,143 124,048 244,191 79.51% $2,400 – $2,999 per month 5,947 14.46% Europe 9,927 9,719 19,646 6.4% $3,000 – $3,999 per month 4,165 10.13% Africa & Middle East 1,974 1,873 3,847 1.25% $4,000+ per month 1,690 4.11% Asia 5,738 7,083 12,821 4.17% Not stated 1,598 3.89% Americas 410 453 863 0.28% Total mortgaged dwellings 41,116 100% Other 12,658 13,094 25,752 8.38% Total 150,850 156,270 307,120 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 6,403 5.96% 1 vehicle 35,097 32.64% 2+ vehicles 62,658 58.18% Not stated 3,358 3.12% Total 107,516 100%

76 Commercial Radio Market Profiles KEMPSEY MID NORTH COAST’S HIT 102.3 • MID NORTH COAST’S 106.7 TRIPLE M • RADIO 531

Station Name Mid North Coast’s Hit 102.3 Mid North Coast’s 106.7 Triple M Radio 531 Call Sign 2ROX 2PQQ 2PM Frequency 102.3 MHz & 105.1 MHz 100.7 MHz & 106.7 MHz 531 kHz Network Southern Cross Austereo Southern Cross Austereo Super Radio Network Address PO Box 1161, Port Macquarie, PO Box 1161, Port Macquarie, PO Box 920, NSW 2444 NSW 2444 Port Macquarie, NSW 2444 Phone 02 6583 8088 02 6583 8088 02 6584 9344 Fax 02 6584 0406 02 6584 0406 02 6584 9644 Email [email protected] [email protected] [email protected] Web Address hit.com.au/midnorthcoast triplem.com.au/midnorthcoast superradio.net.au Description of Content/Format Hits & Old School Classic Hits News, Talk, Sport & Music Demographic Profile 18-39 40+ 35+ of Station Audience

Commercial Radio Australia 77 KEMPSEY

Port Macquarie is around four hours from Sydney and two hours from Newcastle. The radio licence area for the commercial radio stations in Port Macquarie runs along the NSW coast to the north of Newcastle. The area includes Kempsey, the agricultural centre for the region, and Port Macquarie, which is more of a holiday centre, being only a half day drive north of Sydney.

With its glorious bays and beaches, intricate inland waterways, rainforests, rolling hinterland – and a most delightful temperate climate – it is not surprising that Port Macquarie, Wauchope and Camden Haven are among Australia’s longest established holiday destinations.

In comparison to the 2011 census, the population of the radio licence area for Port Macquarie has increased by 4.79% to 130,474. Over 60% of the population are aged over 40 and over 40% are aged over 55, due in part to the large numbers of people from Sydney and Melbourne retiring on the coast. The birthplace for 85% of the population was Oceania including Australian, New Zealander, Indigenous and Islanders persons.

Of the 22,613 people attending an educational institution, 44% were either in infants or primary, 35% were attending a secondary educational institution, 10% at TAFE and 10% at University or another tertiary institution. Of the 49,429 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (51,013) in Port Macquarie, 43% of dwellings are owned outright and 26% are mortgaged. Private rental properties represent 22% of total dwellings.

29% of the total households (50,852) in Port Macquarie have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 10% between $78,000 – $103,999pa; and 17% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE The area produces a variety of fruit and vegetables. The recent census shows production of over 972 thousand kilograms of avocados and 25 thousand kilograms of peaches. There are over 62 thousand nut trees in the region.

The farms in the area support over 27 thousand beef cattle and over 8 thousand dairy cattle.

EMPLOYMENT 50% of the labour force of 51,253 is employed full time. Tourism is one of the major driving forces in the area. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

78 Commercial Radio Market Profiles KEMPSEY

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 14,000 29.78% 10+ years 56,277 59,919 116,196 89.06% Technicians & trade workers/ 13,198 28.07% 0-9 years 7,263 7,015 14,278 10.94% Community & personal service workers 10-17 years 6,240 6,071 12,311 9.44% Clerical & administrative workers 5,853 12.45% 18-24 years 3,951 3,616 7,567 5.8% Sales workers 4,872 10.36% 25-39 years 8,309 8,841 17,150 13.14% Machinery operators & drivers/Labourers 8,331 17.72% 40-54 years 11,710 12,785 24,495 18.77% Not stated 759 1.61% 55-64 years 9,601 10,396 19,997 15.33% Total 47,013 100% 65-74 years 9,653 9,866 19,519 14.96% 75+ years 6,813 8,344 15,157 11.62% INDUSTRY Total 2011 population 60,561 63,949 124,510 Industry Total Workforce Total 2016 population 63,540 66,934 130,474 100% Agriculture, forestry & fishing 1,454 3.13% % change 2011-2016 4.79% Mining 105 0.23% Manufacturing/Electricity, gas, water & 8,140 17.54% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 10,464 22.54% Employment classification Total Labour force Accommodation & food services Full-time employed 25,648 50.04% Transport, postal & warehousing/ 1,985 4.28% Part-time employed 18,869 36.82% Information, media & communications Not stated employed 2,900 5.66% Financial & insurance services/ 3,129 6.74% Rental hiring & real estate services/ Unemployed 3,836 7.48% Administration & support services Total labour force 51,253 100% Professional scientific & technical services 1,853 3.99% Public administration & safety 2,665 5.74% HOUSEHOLD INCOME Education & training/Health care & 12,704 27.37% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 427 0.92% $0 – $7,749 826 1.62% Other services 1,854 3.99% $7,750 – $20,999 3,359 6.61% Not stated 1,634 3.52% $21,000 – $41,999 14,637 28.78% Total 46,414 100% $42,000 – $77,999 13,264 26.08% $78,000 – $103,999 4,850 9.54% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 3,730 7.34% Product or service $000’s (pa) $130,000 – $155,999 2,015 3.96% Food & non-alcoholic beverages 663,759 $160,000 – $181,999 1,106 2.17% Alcoholic beverages 89,844 $182,000 – $207,999 734 1.44% Clothing & footwear 122,905 $208,000+ 1,061 2.09% Household furnishings & equipment 176,806 Not stated 5,270 10.36% Furniture & floor covering 59,638 Total households 50,852 100% Household appliances 42,614 Household services & operation 136,194 FAMILY STRUCTURE Medical care & health expenses 232,602 Type of family Total Total families Motor vehicle purchase 152,764 Couple families – Children 11,469 32.51% Motor vehicle running costs 381,284 Couple families – No children 17,049 48.33% Recreation 484,204 Single parents 6,460 18.31% Recreational & educational equipment 122,692 Other families 297 0.84% Holidays 226,598 Total families 35,275 100% Personal care 80,158

Commercial Radio Australia 79 KEMPSEY

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 70,239 population Cereal crops – Wheat for grain – Production (t) 354 Infants/primary 5,083 4,958 10,041 7.7% Cereal crops – Rice for grain – Production (t) 0 Secondary 3,997 3,958 7,955 6.1% Cereal crops – Barley for grain – Production (t) 0 TAFE 860 1,455 2,315 1.77% Cereal crops – Sorghum for grain – Production (t) 0 University 704 1,598 2,302 1.76% Cereal crops – Total for grain – Production (t) 939 Total 10,644 11,969 22,613 17.33% Vegetables for human consumption – Tomatoes – 415 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 53 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 972,760 Fully owned 22,098 43.32% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 13,375 26.22% Fruit & nuts – Nectarines – Production (kg) 5,919 Private rental 11,462 22.47% Fruit & nuts – Peaches – Production (kg) 25,066 Housing authority/Not stated 3,427 6.72% Fruit & nuts – Nuts – Total trees (no.) 62,258 Other tenure type 651 1.28% Fruit & nuts – All orchard fruit (incl. nuts) – 111,688 Total trees (no.) Total dwellings 51,013 100% Fruit & nuts – Grapes – Total area (ha) 5 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 182 Livestock – Dairy cattle – Total (no.) 8,378 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 27,198 Degree 13,314 10.2% Certificate 36,115 27.68% INTERNET USAGE Total 49,429 37.88% Connection Total Total dwellings Internet accessed from dwelling 38,895 75.88% MORTGAGE PAYMENTS Internet not accessed from dwelling 10,833 21.13% Mortgaged Not stated 1,530 2.98% Monthly mortgage payment Total dwellings Total 51,258 100% $0 – $449 per month 953 7.63% $450 – $799 per month 895 7.17% BIRTHPLACE BY REGION $800 – $999 per month 995 7.97% Market Region Male Female Total $1,000 – $1,799 per month 4,914 39.36% population $1,800 – $2,399 per month 2,617 20.96% Oceania incl. Australia 53,104 55,974 109,078 85.04% $2,400 – $2,999 per month 883 7.07% Europe 2,966 3,188 6,154 4.8% $3,000 – $3,999 per month 484 3.88% Africa & Middle East 168 134 302 0.24% $4,000+ per month 219 1.75% Asia 284 531 815 0.64% Not stated 526 4.21% Americas 147 147 294 0.23% Total mortgaged dwellings 12,486 100% Other 5,668 5,949 11,617 9.06% Total 62,337 65,923 128,260 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 3,073 5.99% 1 vehicle 20,024 39.05% 2+ vehicles 25,869 50.45% Not stated 2,311 4.51% Total 51,277 100%

80 Commercial Radio Market Profiles LISMORE 900 2LM • 100.9 ZZZ FM

Station Name 900 2LM 100.9 ZZZ FM Call Sign 2LM 2ZZZ Frequency 900 kHz 100.9 MHz Network Super Radio Network Super Radio Network Address PO Box 44, Lismore, NSW 2480 PO Box 44, Lismore, NSW 2480 Phone 02 6624 2433 02 6624 2433 Fax 02 6624 3598 02 6624 3598 Email [email protected] [email protected] Web Address zzz2lm.net.au/2lm zzz2lm.net.au/zzz Description of Content/Format Classic Hits & Talkback Hot Contemporary Hits Radio Demographic Profile of Station Audience 40+ Under 40s

Commercial Radio Australia 81 LISMORE

Lismore is a major regional centre located on the far north coast of NSW, just south of the Queensland border. Sydney is some 750 kilometres south by the Pacific Highway. Brisbane City is within 2.5 hours drive to the north. The Lismore CBD is located 30 minutes drive from the coast. Byron Bay and Ballina are only a short drive from Lismore.

Lismore is the centre of a rich agricultural district as well as being the major town in a popular tourist area. It is also the commercial centre of the north east of NSW. The Southern Cross University and a TAFE are based in Lismore.

The Lismore radio licence area is one of the larger areas in NSW. There are five council areas that overlap the Lismore radio licence area. The total population based on the 2016 census is 147,666. Over 57% of the population in Lismore is aged over 40 years. The birthplace for over 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The area has a relatively large number of children and teenagers. This is reflected in the high proportion of families with children (over 36% of total families). Of the 27,505 people attending an educational institution, 42% were either in infants or primary, 34% were attending a secondary educational institution, 10% attending TAFE, and 14% attending the University. Of the 59,305 people who already have a tertiary qualification, 64% have a certificate, diploma or another tertiary qualification and 36% have a degree.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (55,789) in Lismore, 39% of dwellings are owned outright and 29% are mortgaged. Private rental properties that most likely cater to the student population represent 25% of total dwellings.

26% of the total households (55,431) in Lismore have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa.

All major banks and several credit unions, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Lismore is the centre of the North Coast dairy industry. The area west of Lismore around Casino is the home of the region’s beef and dairy industry. The farms in the area support over 83 thousand beef cattle, 15 thousand dairy cattle and 5 thousand sheep and lambs.

Sugar cane is grown in the area. In addition, Lismore and districts produce macadamia nuts and other tropical fruit; the area has over 2.3 million nut trees. The region produced over 1 million kilograms of avocados, 179 thousand kilograms of nectarines and 82 thousand kilograms of peaches.

EMPLOYMENT Lismore has a proud rural tradition, which began in forestry, graduated to dairy and has grown to include macadamia nuts, coffee, tea tree and bush foods. The growth of industries such as medicinal herb production, health, transport, education and tourism continue to thrive.

The majority (49%) of the labour force of 65,538 people is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

82 Commercial Radio Market Profiles LISMORE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 20,485 33.54% 10+ years 63,198 67,644 130,842 88.61% Technicians & trade workers/ 15,783 25.84% 0-9 years 8,635 8,189 16,824 11.39% Community & personal service workers 10-17 years 7,246 7,041 14,287 9.68% Clerical & administrative workers 6,938 11.36% 18-24 years 4,869 4,512 9,381 6.35% Sales workers 6,172 10.1% 25-39 years 10,517 11,599 22,116 14.98% Machinery operators & drivers/Labourers 10,851 17.76% 40-54 years 14,646 16,307 30,953 20.96% Not stated 856 1.4% 55-64 years 11,767 12,077 23,844 16.15% Total 61,085 100% 65-74 years 8,763 8,649 17,412 11.79% 75+ years 5,390 7,459 12,849 8.7% INDUSTRY Total 2011 population 70,223 73,470 143,693 Industry Total Workforce Total 2016 population 71,833 75,833 147,666 100% Agriculture, forestry & fishing 3,592 5.97% % change 2011-2016 2.76% Mining 170 0.28% Manufacturing/Electricity, gas, water & 9,076 15.09% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 13,121 21.81% Employment classification Total Labour force Accommodation & food services Full-time employed 31,865 48.62% Transport, postal & warehousing/ 2,417 4.02% Part-time employed 25,729 39.26% Information, media & communications Not stated employed 3,370 5.14% Financial & insurance services/ 3,842 6.39% Rental hiring & real estate services/ Unemployed 4,574 6.98% Administration & support services Total labour force 65,538 100% Professional scientific & technical services 3,092 5.14% Public administration & safety 2,855 4.75% HOUSEHOLD INCOME Education & training/Health care & 16,264 27.04% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 878 1.46% $0 – $7,749 711 1.28% Other services 2,174 3.61% $7,750 – $20,999 3,519 6.35% Not stated 2,669 4.44% $21,000 – $41,999 14,499 26.16% Total 60,150 100% $42,000 – $77,999 14,506 26.17% $78,000 – $103,999 5,977 10.78% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 4,448 8.02% Product or service $000’s (pa) $130,000 – $155,999 2,356 4.25% Food & non-alcoholic beverages 727,503 $160,000 – $181,999 1,184 2.14% Alcoholic beverages 98,472 $182,000 – $207,999 973 1.76% Clothing & footwear 134,708 $208,000+ 1,495 2.7% Household furnishings & equipment 193,786 Not stated 5,763 10.4% Furniture & floor covering 65,365 Total households 55,431 100% Household appliances 46,706 Household services & operation 149,273 FAMILY STRUCTURE Medical care & health expenses 254,940 Type of family Total Total families Motor vehicle purchase 167,435 Couple families – Children 13,954 36.63% Motor vehicle running costs 417,901 Couple families – No children 16,252 42.66% Recreation 530,704 Single parents 7,475 19.62% Recreational & educational equipment 134,474 Other families 418 1.1% Holidays 248,360 Total families 38,099 100% Personal care 87,856

Commercial Radio Australia 83 LISMORE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 180,735 population Cereal crops – Wheat for grain – Production (t) 558 Infants/primary 6,028 5,504 11,532 7.81% Cereal crops – Rice for grain – Production (t) 871 Secondary 4,556 4,677 9,233 6.25% Cereal crops – Barley for grain – Production (t) 200 TAFE 1,095 1,672 2,767 1.87% Cereal crops – Sorghum for grain – Production (t) 130 University 1,429 2,544 3,973 2.69% Cereal crops – Total for grain – Production (t) 5,000 Total 13,108 14,397 27,505 18.63% Vegetables for human consumption – Tomatoes – 106 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 108 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 1,028,898 Fully owned 21,730 38.95% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 16,074 28.81% Fruit & nuts – Nectarines – Production (kg) 179,346 Private rental 14,030 25.15% Fruit & nuts – Peaches – Production (kg) 82,536 Housing authority/Not stated 3,488 6.25% Fruit & nuts – Nuts – Total trees (no.) 2,311,951 Other tenure type 467 0.84% Fruit & nuts – All orchard fruit (incl. nuts) – 2,424,383 Total trees (no.) Total dwellings 55,789 100% Fruit & nuts – Grapes – Total area (ha) 1 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 5,494 Livestock – Dairy cattle – Total (no.) 15,978 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 83,101 Degree 21,283 14.41% Certificate 38,022 25.75% INTERNET USAGE Total 59,305 40.16% Connection Total Total dwellings Internet accessed from dwelling 44,170 78.62% MORTGAGE PAYMENTS Internet not accessed from dwelling 10,288 18.31% Mortgaged Not stated 1,723 3.07% Monthly mortgage payment Total dwellings Total 56,181 100% $0 – $449 per month 1,264 8.41% $450 – $799 per month 1,058 7.04% BIRTHPLACE BY REGION $800 – $999 per month 1,001 6.66% Market Region Male Female Total $1,000 – $1,799 per month 5,768 38.36% population $1,800 – $2,399 per month 2,863 19.04% Oceania incl. Australia 58,610 61,637 120,247 83.05% $2,400 – $2,999 per month 1,163 7.74% Europe 3,054 3,081 6,135 4.24% $3,000 – $3,999 per month 811 5.39% Africa & Middle East 220 222 442 0.31% $4,000+ per month 411 2.73% Asia 319 766 1,085 0.75% Not stated 696 4.63% Americas 317 393 710 0.49% Total mortgaged dwellings 15,035 100% Other 7,928 8,234 16,162 11.16% Total 70,448 74,333 144,781 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 3,061 5.46% 1 vehicle 20,708 36.95% 2+ vehicles 29,894 53.34% Not stated 2,377 4.24% Total 56,040 100%

84 Commercial Radio Market Profiles LITHGOW MOVE FM • 2LT

Station Name Move FM 2LT Call Sign 2ICE 2LT Frequency 107.9 MHz 900 kHz Network Midwest Radio Network Midwest Radio Network Address PO Box 90, Lithgow, NSW 2790 PO Box 90, Lithgow, NSW 2790 Phone 02 6352 2900 02 6352 2900 Fax 02 6352 1569 02 6352 1569 Email [email protected] [email protected] Web Address movefm.com.au 2lt.com.au Description of Content/Format Top 40 Adult Contemporary Demographic Profile of Station Audience 18+ 35+

Commercial Radio Australia 85 LITHGOW

Lithgow is a mining town situated on the western slopes of the Blue Mountains about two hours drive from Sydney and is home to many diverse tourist attractions. The licence area of Lithgow extends across Lithgow, the Blue Mountains and Oberon.

In comparison to the 2011 census, the population of the radio licence area of Lithgow has increased by 4.11% to 90,056. Over 56% of the population is aged over 40 years. The birthplace for over 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The licence area has a high proportion of children, with 42% of families in the area having children and a further 16% being single parents. Of the 17,803 people attending an educational institution, 40% were either in infants or primary, 32% were attending a secondary educational institution, 18% attending university or another tertiary institution and 10% attending TAFE. Of the 40,111 people who already have a tertiary qualification, 40% have a degree and 60% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (33,521) in the Lithgow licence area, 40% of dwellings are owned outright and 37% are mortgaged. Private rental properties represent 17% of total dwellings. 22% of the total households (33,801) in Lithgow have a household income range between $21,000 – $41,999pa; 22% between $42,000 – $77,999pa; and 11% between $78,000 – $103,399pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are present in the Lithgow licence area.

AGRICULTURE The area supports over 38 thousand sheep and lambs and 26 thousand beef cattle. The region produces more than 8 thousand kilograms of apples and has over 6 thousand orchard trees.

EMPLOYMENT Coal mining and electricity generation are the major local industries. The majority (55%) of the labour force of 42,108 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

86 Commercial Radio Market Profiles LITHGOW

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 14,261 35.88% 10+ years 38,453 40,818 79,271 88.02% Technicians & trade workers/ 10,581 26.62% 0-9 years 5,440 5,345 10,785 11.98% Community & personal service workers 10-17 years 4,363 4,191 8,554 9.5% Clerical & administrative workers 5,225 13.15% 18-24 years 3,314 2,920 6,234 6.92% Sales workers 3,028 7.62% 25-39 years 6,767 6,994 13,761 15.28% Machinery operators & drivers/Labourers 6,068 15.27% 40-54 years 9,066 9,719 18,785 20.86% Not stated 583 1.47% 55-64 years 6,561 7,104 13,665 15.17% Total 39,746 100% 65-74 years 5,550 5,831 11,381 12.64% 75+ years 2,832 4,059 6,891 7.65% INDUSTRY Total 2011 population 42,504 43,994 86,498 Industry Total Workforce Total 2016 population 43,893 46,163 90,056 100% Agriculture, forestry & fishing 679 1.73% % change 2011-2016 4.11% Mining 823 2.1% Manufacturing/Electricity, gas, water & 5,917 15.08% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 7,285 18.56% Employment classification Total Labour force Accommodation & food services Full-time employed 23,276 55.28% Transport, postal & warehousing/ 2,103 5.36% Part-time employed 14,390 34.17% Information, media & communications Not stated employed 2,025 4.81% Financial & insurance services/ 2,723 6.94% Rental hiring & real estate services/ Unemployed 2,417 5.74% Administration & support services Total labour force 42,108 100% Professional scientific & technical services 2,169 5.53% Public administration & safety 3,533 9% HOUSEHOLD INCOME Education & training/Health care & 10,338 26.34% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 807 2.06% $0 – $7,749 479 1.42% Other services 1,371 3.49% $7,750 – $20,999 1,772 5.24% Not stated 1,497 3.81% $21,000 – $41,999 7,274 21.52% Total 39,245 100% $42,000 – $77,999 7,511 22.22% $78,000 – $103,999 3,839 11.36% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 3,376 9.99% Product or service $000’s (pa) $130,000 – $155,999 2,184 6.46% Food & non-alcoholic beverages 474,337 $160,000 – $181,999 1,344 3.98% Alcoholic beverages 57,976 $182,000 – $207,999 1,057 3.13% Clothing & footwear 88,224 $208,000+ 1,659 4.91% Household furnishings & equipment 131,397 Not stated 3,306 9.78% Furniture & floor covering 44,270 Total households 33,801 100% Household appliances 30,501 Household services & operation 101,911 FAMILY STRUCTURE Medical care & health expenses 170,917 Type of family Total Total families Motor vehicle purchase 111,799 Couple families – Children 9,917 41.81% Motor vehicle running costs 257,182 Couple families – No children 9,736 41.05% Recreation 345,409 Single parents 3,882 16.37% Recreational & educational equipment 89,276 Other families 184 0.78% Holidays 164,468 Total families 23,719 100% Personal care 57,195

Commercial Radio Australia 87 LITHGOW

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 63,872 population Cereal crops – Wheat for grain – Production (t) 132 Infants/primary 3,683 3,401 7,084 7.87% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,953 2,740 5,693 6.32% Cereal crops – Barley for grain – Production (t) 0 TAFE 845 990 1,835 2.04% Cereal crops – Sorghum for grain – Production (t) 0 University 1,239 1,952 3,191 3.54% Cereal crops – Total for grain – Production (t) 147 Total 8,720 9,083 17,803 19.77% Vegetables for human consumption – Tomatoes – 6 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 7 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 13,251 39.53% Fruit & nuts – Apples – Production (kg) 8,375 Mortgaged 12,411 37.02% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 6,000 17.9% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,607 4.79% Fruit & nuts – Nuts – Total trees (no.) 33 Other tenure type 252 0.75% Fruit & nuts – All orchard fruit (incl. nuts) – 6,238 Total trees (no.) Total dwellings 33,521 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 38,813 Livestock – Dairy cattle – Total (no.) 6 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 26,447 Degree 16,216 18.01% Certificate 23,895 26.53% INTERNET USAGE Total 40,111 44.54% Connection Total Total dwellings Internet accessed from dwelling 28,155 82.75% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,073 14.91% Mortgaged Not stated 797 2.34% Monthly mortgage payment Total dwellings Total 34,025 100% $0 – $449 per month 772 6.46% $450 – $799 per month 659 5.52% BIRTHPLACE BY REGION $800 – $999 per month 613 5.13% Market Region Male Female Total $1,000 – $1,799 per month 4,040 33.82% population $1,800 – $2,399 per month 2,788 23.34% Oceania incl. Australia 35,154 36,615 71,769 81.5% $2,400 – $2,999 per month 1,368 11.45% Europe 3,084 3,061 6,145 6.98% $3,000 – $3,999 per month 953 7.98% Africa & Middle East 181 133 314 0.36% $4,000+ per month 376 3.15% Asia 562 782 1,344 1.53% Not stated 376 3.15% Americas 191 235 426 0.48% Total mortgaged dwellings 11,945 100% Other 3,958 4,100 8,058 9.15% Total 43,130 44,926 88,056 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,430 7.12% 1 vehicle 12,640 37.06% 2+ vehicles 17,881 52.42% Not stated 1,159 3.4% Total 34,110 100%

88 Commercial Radio Market Profiles MOREE NOW FM • 2VM

Station Name NOW FM 2VM Call Sign 2NOW 2VM Frequency 98.3 MHz 1530 kHz Network Super Radio Network Super Radio Network Address PO Box 389, Moree, NSW 2400 PO Box 389, Moree, NSW 2400 Phone 02 6752 1155 02 6752 1155 Fax 02 6752 2601 02 6752 2601 Email [email protected] [email protected] Web Address nowfm.com.au 2vm.com.au Description of Content/Format Local & National News, Music Requests & Local Information, Music, Local News & Talk Community Sport Demographic Profile of Station Audience 16-55 50-85

Commercial Radio Australia 89 MOREE

Moree is located in northern NSW on the junction of the Newell and Gwydir Highways, approximately 90 kilometres south of the Queensland border and 665 kilometres north-west of Sydney, the region is also known as the Artesian Spa Capital of Australia.

Since the mid-1970s, the Moree district has made a significant contribution to Australia’s cotton production with top quality yields for use nationally and internationally. The 2018 national harvest is expected to bring in about 4.6 million bales.

In comparison to the 2011 census, the population of Moree has decreased by 2.39% to 43,334. Over half the population in Moree is aged over 40 years. The birthplace for 84% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 7,242 people attending an educational institution, 55% were either in infants or primary, 31% were attending a secondary educational institution, 7% attending TAFE and 8% attending University or another tertiary institution. Of the 12,325 people who already have a tertiary qualification, 28% have a degree and 72% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (15,446) in Moree, 34% of dwellings are owned outright and 24% are mortgaged. Private rental properties represented 29% of total dwellings.

22% of the total households (15,327) in Moree have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa and 11% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE Moree is primarily a farming centre. Moree’s primary productions are cattle and wool. The farms in the area support over 242 thousand beef cattle and 600 thousand sheep and lambs.

Located in the heart of NSW northern wheatbelt; the area produced over 1.8 million tonnes of wheat. The area also produced 2 million tonnes of cereals for grain, 616 thousand tonnes of barley and 193 thousand tonnes of sorghum. Moree has over 125 thousand nut trees growing throughout the region.

EMPLOYMENT The majority (62%) of the labour force of 19,747 people are employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

90 Commercial Radio Market Profiles MOREE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,606 35.6% 10+ years 18,660 17,926 36,586 84.43% Technicians & trade workers/ 3,978 21.44% 0-9 years 3,416 3,332 6,748 15.57% Community & personal service workers 10-17 years 2,154 1,911 4,065 9.38% Clerical & administrative workers 2,013 10.85% 18-24 years 1,554 1,440 2,994 6.91% Sales workers 1,356 7.31% 25-39 years 3,743 3,992 7,735 17.85% Machinery operators & drivers/Labourers 4,264 22.98% 40-54 years 4,359 4,265 8,624 19.9% Not stated 338 1.82% 55-64 years 3,147 2,735 5,882 13.57% Total 18,555 100% 65-74 years 2,421 2,099 4,520 10.43% 75+ years 1,282 1,484 2,766 6.38% INDUSTRY Total 2011 population 22,652 21,744 44,396 Industry Total Workforce Total 2016 population 22,076 21,258 43,334 100% Agriculture, forestry & fishing 5,007 27.43% % change 2011-2016 -2.39% Mining 277 1.52% Manufacturing/Electricity, gas, water & 1,687 9.24% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,082 16.88% Employment classification Total Labour force Accommodation & food services Full-time employed 12,319 62.38% Transport, postal & warehousing/ 744 4.08% Part-time employed 5,121 25.93% Information, media & communications Not stated employed 1,205 6.1% Financial & insurance services/ 806 4.42% Rental hiring & real estate services/ Unemployed 1,102 5.58% Administration & support services Total labour force 19,747 100% Professional scientific & technical services 653 3.58% Public administration & safety 996 5.46% HOUSEHOLD INCOME Education & training/Health care & 3,350 18.35% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 89 0.49% $0 – $7,749 331 2.16% Other services 707 3.87% $7,750 – $20,999 1,017 6.64% Not stated 855 4.68% $21,000 – $41,999 3,321 21.67% Total 18,253 100% $42,000 – $77,999 3,685 24.04% $78,000 – $103,999 1,701 11.1% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,416 9.24% Product or service $000’s (pa) $130,000 – $155,999 708 4.62% Food & non-alcoholic beverages 196,965 $160,000 – $181,999 421 2.75% Alcoholic beverages 26,924 $182,000 – $207,999 315 2.06% Clothing & footwear 36,426 $208,000+ 449 2.93% Household furnishings & equipment 51,673 Not stated 1,963 12.81% Furniture & floor covering 17,192 Total households 15,327 100% Household appliances 12,554 Household services & operation 40,379 FAMILY STRUCTURE Medical care & health expenses 69,244 Type of family Total Total families Motor vehicle purchase 45,951 Couple families – Children 4,220 38.98% Motor vehicle running costs 114,899 Couple families – No children 4,492 41.49% Recreation 144,240 Single parents 1,936 17.88% Recreational & educational equipment 36,471 Other families 179 1.65% Holidays 66,822 Total families 10,827 100% Personal care 23,960

Commercial Radio Australia 91 MOREE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 3,710,906 population Cereal crops – Wheat for grain – Production (t) 1,189,957 Infants/primary 2,032 1,954 3,986 9.2% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,134 1,083 2,217 5.12% Cereal crops – Barley for grain – Production (t) 616,143 TAFE 193 294 487 1.12% Cereal crops – Sorghum for grain – Production (t) 193,233 University 141 411 552 1.27% Cereal crops – Total for grain – Production (t) 2,014,204 Total 3,500 3,742 7,242 16.71% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 8 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 5,244 33.95% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 3,754 24.3% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 4,490 29.07% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,761 11.4% Fruit & nuts – Nuts – Total trees (no.) 125,963 Other tenure type 197 1.28% Fruit & nuts – All orchard fruit (incl. nuts) – 282,482 Total trees (no.) Total dwellings 15,446 100% Fruit & nuts – Grapes – Total area (ha) 7 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 607,600 Livestock – Dairy cattle – Total (no.) 1,138 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 242,767 Degree 3,463 7.99% Certificate 8,862 20.45% INTERNET USAGE Total 12,325 28.44% Connection Total Total dwellings Internet accessed from dwelling 10,612 68.37% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,260 27.44% Mortgaged Not stated 650 4.19% Monthly mortgage payment Total dwellings Total 15,522 100% $0 – $449 per month 390 11.52% $450 – $799 per month 295 8.72% BIRTHPLACE BY REGION $800 – $999 per month 277 8.19% Market Region Male Female Total $1,000 – $1,799 per month 1,362 40.25% population $1,800 – $2,399 per month 480 14.18% Oceania incl. Australia 18,479 17,846 36,325 84.48% $2,400 – $2,999 per month 138 4.08% Europe 242 192 434 1.01% $3,000 – $3,999 per month 93 2.75% Africa & Middle East 74 50 124 0.29% $4,000+ per month 87 2.57% Asia 133 229 362 0.84% Not stated 262 7.74% Americas 11 31 42 0.1% Total mortgaged dwellings 3,384 100% Other 2,888 2,823 5,711 13.28% Total 21,827 21,171 42,998 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,080 6.97% 1 vehicle 4,741 30.59% 2+ vehicles 8,778 56.65% Not stated 897 5.79% Total 15,496 100%

92 Commercial Radio Market Profiles MUDGEE REAL FM • 2MG

Station Name Real FM 2MG Call Sign 2GEE 2MG Frequency 93.1 MHz + 97.9 MHz 1449 kHz Network Super Radio Network Super Radio Network Address PO Box 17, Mudgee, NSW 2850 PO Box 17, Mudgee, NSW 2850 Phone 02 6372 1777 02 6372 1777 Fax 02 6372 4688 02 6372 4688 Email [email protected] [email protected] Web Address realfm.com.au 2mg.com.au Description of Content/Format Hit Contemporary Gold/Talk/Sport Demographic Profile of Station Audience 18-39 40+

Commercial Radio Australia 93 MUDGEE

Mudgee is an historic town located in the Central Tablelands of NSW on the western slopes of the Great Dividing Range. Mudgee was home to Henry Lawson during his youth. Added to the region’s long-established and diverse wine industry, recent years have seen it boom as a ‘foodie’ destination, attracting visitors predominantly from Sydney.

In comparison to the 2011 census, the population of Mudgee has increased by 7.44% to 24,908. Over 52% of the population is aged 40 years and over. The birthplace for 84% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 4,285 people attending an educational institution, 49% were either in infants or primary, 33% were attending a secondary educational institution, 8% attending University and 11% attending TAFE. Of the 8,298 people who already have a tertiary qualification, 75% have a certificate, diploma or another tertiary qualification and 25% have a degree.

The stability of the area is reflected in the high level of home ownership. Of the total dwellings (8,759) in Mudgee, 38% of dwellings are owned outright and 31% are mortgaged. Private rental properties represented only 24% of total dwellings.

24% of the total households (8,750) in Mudgee have a household income range between $21,000 – $41,999pa; 22% between $42,000 – $77,999pa; and 10% between $78,000 – $103,999pa.

The main attractions in the Mudgee area include the wineries, honey factories, museums, historic areas, local produce tastings including olive oil, art and craft galleries, a wide range of restaurants, national parks and the picturesque countryside.

AGRICULTURE Mudgee is traditionally a wool area; the farms in the area support over 2.3 million sheep and lambs. The region also produces some beef; there are over 34 thousand beef cattle in the region.

Mudgee is also well known for its vineyards; there is over 2 thousand hectares of grape vines in the radio licence area.

The region is renowned for its wide choice of conserves, tapenades, mustards, wine jellies, vinegars, olive oils and honeys.

EMPLOYMENT The majority (57%) of the labour force of 10,590 are employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Mining.

Mudgee is traditionally a farming centre. Agriculture, Forestry and Fishing industries are another major form of employment.

94 Commercial Radio Market Profiles MUDGEE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,858 29.09% 10+ years 10,956 10,537 21,493 86.29% Technicians & trade workers/ 2,585 26.31% 0-9 years 1,745 1,670 3,415 13.71% Community & personal service workers 10-17 years 1,261 1,114 2,375 9.54% Clerical & administrative workers 989 10.07% 18-24 years 945 758 1,703 6.84% Sales workers 888 9.04% 25-39 years 2,299 2,062 4,361 17.51% Machinery operators & drivers/Labourers 2,378 24.2% 40-54 years 2,533 2,562 5,095 20.46% Not stated 128 1.3% 55-64 years 1,658 1,612 3,270 13.13% Total 9,826 100% 65-74 years 1,425 1,361 2,786 11.19% 75+ years 835 1,068 1,903 7.64% INDUSTRY Total 2011 population 11,907 11,277 23,184 Industry Total Workforce Total 2016 population 12,701 12,207 24,908 100% Agriculture, forestry & fishing 1,056 10.9% % change 2011-2016 7.44% Mining 1,422 14.68% Manufacturing/Electricity, gas, water & 1,183 12.22% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 1,948 20.12% Employment classification Total Labour force Accommodation & food services Full-time employed 6,019 56.84% Transport, postal & warehousing/ 318 3.28% Part-time employed 3,285 31.02% Information, media & communications Not stated employed 579 5.47% Financial & insurance services/ 447 4.62% Rental hiring & real estate services/ Unemployed 707 6.68% Administration & support services Total labour force 10,590 100% Professional scientific & technical services 338 3.49% Public administration & safety 409 4.22% HOUSEHOLD INCOME Education & training/Health care & 1,750 18.07% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 98 1.01% $0 – $7,749 177 2.02% Other services 450 4.65% $7,750 – $20,999 556 6.35% Not stated 265 2.74% $21,000 – $41,999 2,126 24.3% Total 9,684 100% $42,000 – $77,999 1,923 21.98% $78,000 – $103,999 876 10.01% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 796 9.1% Product or service $000’s (pa) $130,000 – $155,999 440 5.03% Food & non-alcoholic beverages 114,552 $160,000 – $181,999 247 2.82% Alcoholic beverages 15,505 $182,000 – $207,999 243 2.78% Clothing & footwear 21,211 $208,000+ 372 4.25% Household furnishings & equipment 30,513 Not stated 994 11.36% Furniture & floor covering 10,292 Total households 8,750 100% Household appliances 7,354 Household services & operation 23,504 FAMILY STRUCTURE Medical care & health expenses 40,142 Type of family Total Total families Motor vehicle purchase 26,364 Couple families – Children 2,559 41.7% Motor vehicle running costs 65,802 Couple families – No children 2,585 42.13% Recreation 83,564 Single parents 932 15.19% Recreational & educational equipment 21,174 Other families 60 0.98% Holidays 39,106 Total families 6,136 100% Personal care 13,833

Commercial Radio Australia 95 MUDGEE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 178,258 population Cereal crops – Wheat for grain – Production (t) 2,583 Infants/primary 1,080 1,020 2,100 8.43% Cereal crops – Rice for grain – Production (t) 0 Secondary 745 661 1,406 5.64% Cereal crops – Barley for grain – Production (t) 4,269 TAFE 167 290 457 1.83% Cereal crops – Sorghum for grain – Production (t) 85 University 98 224 322 1.29% Cereal crops – Total for grain – Production (t) 10,546 Total 2,090 2,195 4,285 17.2% Vegetables for human consumption – Tomatoes – 12 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 0 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 3,354 38.29% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 2,697 30.79% Fruit & nuts – Nectarines – Production (kg) 3 Private rental 2,060 23.52% Fruit & nuts – Peaches – Production (kg) 4 Housing authority/Not stated 604 6.9% Fruit & nuts – Nuts – Total trees (no.) 1,517 Other tenure type 44 0.5% Fruit & nuts – All orchard fruit (incl. nuts) – 21,424 Total trees (no.) Total dwellings 8,759 100% Fruit & nuts – Grapes – Total area (ha) 253 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 233,526 Livestock – Dairy cattle – Total (no.) 56 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 34,872 Degree 2,090 8.39% Certificate 6,208 24.92% INTERNET USAGE Total 8,298 33.31% Connection Total Total dwellings Internet accessed from dwelling 6,564 74.31% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,971 22.31% Mortgaged Not stated 298 3.37% Monthly mortgage payment Total dwellings Total 8,833 100% $0 – $449 per month 155 6.28% $450 – $799 per month 163 6.6% BIRTHPLACE BY REGION $800 – $999 per month 124 5.02% Market Region Male Female Total $1,000 – $1,799 per month 885 35.83% population $1,800 – $2,399 per month 568 23% Oceania incl. Australia 10,620 9,965 20,585 83.5% $2,400 – $2,999 per month 262 10.61% Europe 304 360 664 2.69% $3,000 – $3,999 per month 142 5.75% Africa & Middle East 42 22 64 0.26% $4,000+ per month 71 2.87% Asia 66 97 163 0.66% Not stated 100 4.05% Americas 12 27 39 0.16% Total mortgaged dwellings 2,470 100% Other 1,603 1,535 3,138 12.73% Total 12,647 12,006 24,653 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 418 4.73% 1 vehicle 2,706 30.62% 2+ vehicles 5,242 59.32 Not stated 471 5.33% Total 8,837 100%

96 Commercial Radio Market Profiles MURWILLUMBAH RADIO 97

Station Name Radio 97 Call Sign 2MW Frequency 972 kHz Network Super Radio Network Address PO Box 97, Coolangatta, QLD 4225 Phone 07 5524 4497 Fax 07 5523 0397 Email [email protected] Web Address radio97.com.au Description of Content/Format Talk Radio Demographic Profile of Station Audience 50+

Commercial Radio Australia 97 MURWILLUMBAH

Murwillumbah is located in the heart of the Tweed Valley. The licence area runs from the southern Gold Coast in Queensland to Byron Bay in NSW. The area includes some coastal farmland, but is mostly comprised of the fast growing coastal development that extends down from the Gold Coast.

With a population of 245,576, the Murwillumbah licence area is one of the larger regional radio markets in NSW. In comparison to the 2011 census, the population of Murwillumbah has increased by 5.82%. Murwillumbah is popular with retirees; over 34% of the population is aged over 55 years. The birthplace for over 80% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 44,887 people (18%) attending an educational institution, 42% were in infants or primary school, 32% were in secondary school, 9% at TAFE and 18% at University or another tertiary institution. Of the 101,678 people who already have a tertiary qualification, 35% have a degree and 65% have a certificate, diploma or another tertiary qualification.

There is a high level of home ownership in the region. Of the total dwellings (92,309) in Murwillumbah, 35% of dwellings are owned outright and 31% are mortgaged. Private rental properties represent 27% of total dwellings.

23% of the total households (92,170) in Murwillumbah have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; and 11% between $65,000 – $103,999pa. Nearly 1 in 5 households have a household income over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE The area is a relatively large producer of sugar cane and tropical fruit. The area contains over 150 thousand orchard fruit trees.

The Tweed area supports over 17 thousand beef cattle and 96 thousand sheep and lambs.

EMPLOYMENT The majority (52%) of the labour force of 116,745 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Tourism and the growing population are the driving forces in the local economy.

98 Commercial Radio Market Profiles MURWILLUMBAH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 35,325 32.43% 10+ years 104,639 113,260 217,899 88.73% Technicians & trade workers/ 30,555 28.05% 0-9 years 14,191 13,486 27,677 11.27% Community & personal service workers 10-17 years 11,136 10,875 22,011 8.96% Clerical & administrative workers 13,467 12.36% 18-24 years 8,434 8,139 16,573 6.75% Sales workers 12,240 11.24% 25-39 years 20,705 22,718 43,423 17.68% Machinery operators & drivers/Labourers 15,675 14.39% 40-54 years 24,247 26,527 50,774 20.68% Not stated 1,667 1.53% 55-64 years 16,567 18,297 34,864 14.2% Total 108,929 100% 65-74 years 13,942 14,221 28,163 11.47% 75+ years 9,608 12,483 22,091 9% INDUSTRY Total 2011 population 112,664 119,402 232,066 Industry Total Workforce Total 2016 population 118,830 126,746 245,576 100% Agriculture, forestry & fishing 1,605 1.49% % change 2011-2016 5.82% Mining 578 0.53% Manufacturing/Electricity, gas, water & 17,786 16.46% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 25,102 23.23% Employment classification Total Labour force Accommodation & food services Full-time employed 60,475 51.8% Transport, postal & warehousing/ 5,036 4.66% Part-time employed 42,923 36.77% Information, media & communications Not stated employed 5,725 4.9% Financial & insurance services/ 9,146 8.46% Rental hiring & real estate services/ Unemployed 7,622 6.53% Administration & support services Total labour force 116,745 100% Professional scientific & technical services 6,373 5.9% Public administration & safety 5,036 4.66% HOUSEHOLD INCOME Education & training/Health care & 25,438 23.54% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 2,606 2.41% $0 – $7,749 1,378 1.5% Other services 4,150 3.84% $7,750 – $20,999 4,555 4.94% Not stated 5,221 4.83% $21,000 – $41,999 20,819 22.59% Total 108,077 100% $42,000 – $77,999 22,537 24.45% $78,000 – $103,999 10,441 11.33% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 8,480 9.2% Product or service $000’s (pa) $130,000 – $155,999 5,140 5.58% Food & non-alcoholic beverages 1,129,670 $160,000 – $181,999 2,972 3.22% Alcoholic beverages 157,608 $182,000 – $207,999 2,247 2.44% Clothing & footwear 208,378 $208,000+ 3,753 4.07% Household furnishings & equipment 286,799 Not stated 9,848 10.68% Furniture & floor covering 92,511 Total households 92,170 100% Household appliances 70,915 Household services & operation 231,160 FAMILY STRUCTURE Medical care & health expenses 399,815 Type of family Total Total families Motor vehicle purchase 271,021 Couple families – Children 24,848 38.65% Motor vehicle running costs 680,188 Couple families – No children 27,153 42.24% Recreation 833,983 Single parents 11,554 17.97% Recreational & educational equipment 209,939 Other families 731 1.14% Holidays 378,194 Total families 64,286 100% Personal care 139,519

Commercial Radio Australia 99 MURWILLUMBAH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 27,730 population Cereal crops – Wheat for grain – Production (t) 0 Infants/primary 9,507 9,174 18,681 7.61% Cereal crops – Rice for grain – Production (t) 0 Secondary 7,122 7,063 14,185 5.78% Cereal crops – Barley for grain – Production (t) 2 TAFE 1,717 2,346 4,063 1.65% Cereal crops – Sorghum for grain – Production (t) 129 University 2,907 5,051 7,958 3.24% Cereal crops – Total for grain – Production (t) 473 Total 21,253 23,634 44,887 18.28% Vegetables for human consumption – Tomatoes – 76 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 248 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 169,269 Fully owned 32,551 35.26% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 28,937 31.35% Fruit & nuts – Nectarines – Production (kg) 11,545 Private rental 25,120 27.21% Fruit & nuts – Peaches – Production (kg) 23,112 Housing authority/Not stated 5,130 5.56% Fruit & nuts – Nuts – Total trees (no.) 123,178 Other tenure type 571 0.62% Fruit & nuts – All orchard fruit (incl. nuts) – 150,583 Total trees (no.) Total dwellings 92,309 100% Fruit & nuts – Grapes – Total area (ha) 5 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 96 Livestock – Dairy cattle – Total (no.) 3,342 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 17,179 Degree 35,429 14.43% Certificate 66,249 26.98% INTERNET USAGE Total 101,678 41.4% Connection Total Total dwellings Internet accessed from dwelling 76,274 81.9% MORTGAGE PAYMENTS Internet not accessed from dwelling 14,184 15.23% Mortgaged Not stated 2,674 2.87% Monthly mortgage payment Total dwellings Total 93,132 100% $0 – $449 per month 1,847 6.7% $450 – $799 per month 1,161 4.21% BIRTHPLACE BY REGION $800 – $999 per month 1,151 4.17% Market Region Male Female Total $1,000 – $1,799 per month 8,507 30.85% population $1,800 – $2,399 per month 6,417 23.27% Oceania incl. Australia 92,748 98,348 191,096 79.57% $2,400 – $2,999 per month 3,467 12.57% Europe 7,924 7,949 15,873 6.61% $3,000 – $3,999 per month 2,425 8.8% Africa & Middle East 906 773 1,679 0.7% $4,000+ per month 1,268 4.6% Asia 1270 2,643 3,913 1.63% Not stated 1,328 4.82% Americas 645 910 1,555 0.65% Total mortgaged dwellings 27,571 100% Other 12,640 13,419 26,059 10.85% Total 116,133 124,042 240,175 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,957 5.34% 1 vehicle 34,565 37.21% 2+ vehicles 49,775 53.58% Not stated 3,604 3.88% Total 92,901 100%

100 Commercial Radio Market Profiles MUSWELLBROOK POWER FM • 2NM 981

Station Name Power FM 2NM 981 Call Sign 2VLY 2NM Frequency 98.1 MHz 981 kHz Network Grant Broadcasters Grant Broadcasters Address PO Box 600, Muswellbrook, NSW 2333 PO Box 600, Muswellbrook, NSW 2333 Phone 02 6543 1588 02 6543 1588 Fax 02 6543 2360 02 6543 2360 Email [email protected] [email protected] Web Address 981powerfm.com.au 2nm.com.au Description of Content/Format Contemporary Hit Radio Adult Contemporary Demographic Profile of Station Audience 18-39 40+

Commercial Radio Australia 101 MUSWELLBROOK

Muswellbrook, Singleton and Scone make up the region commonly referred to as the Upper Hunter and is approximately 130 kilometres from Newcastle and 285 kilometres from Sydney. All three centres are close to the Hunter River with the New England Highway, to Sydney and or Brisbane, running through the heart of each town.

In comparison to the 2011 census, the population of the radio licence area for the Hunter Valley has increased by 1.38% to 59,239. Over 48% of the population is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

There is a large range of educational institutions that cater for the different needs of the community. Of the 11,598 people attending an educational institution, 49% were either in infants or primary school; 33% were in secondary school; 10% at TAFE and 8% at University or another tertiary institution. Of the 20,698 people who already have a tertiary qualification, 23% have a degree and 77% have a certificate, diploma or another tertiary qualification.

The area has a high proportion of home ownership. Of the total dwellings (21,044), 32% of dwellings are owned outright and 34% are mortgaged. Private rental properties represent 26% of total dwellings.

18% of the total households (20,745) have a household income range between $21,000 – $41,999pa; 21% between $42,000 – $77,999pa and 11% between $78,000 – $103,999pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the Upper Hunter.

AGRICULTURE The Hunter Valley is best known for its wineries. There are over 5 hundred hectares of grapes in the area. The Upper Hunter is the home of Rosemount and Arrowfield Wines as well as a number of boutique wineries producing Chardonnays, Shiraz, Cabernets and Semillons.

The area also has a well-established dairy and beef cattle industry. The farms in the area support over 182 thousand beef cattle, 8 thousand dairy cattle and over 158 thousand sheep and lambs.

The equine industry has played as important role in the development of the area; there are a number of horse studs in the area, including the Irish Stud “Coolmore”, and the “Emirates Park Stud”.

EMPLOYMENT The majority (59%) of the labour force of 28,647 is employed full time. The main industries of employment are: • Mining; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Education and Training/Health Care and Social Assistance.

Coal and coal mining has had a long history in the Hunter and has ensured that many residents of the area have, or are working in the mines.

102 Commercial Radio Market Profiles MUSWELLBROOK

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,,853 25.6% 10+ years 25,868 24,872 50,740 85.65% Technicians & trade workers/ 7,325 27.37% 0-9 years 4,282 4,217 8,499 14.35% Community & personal service workers 10-17 years 3,167 3,031 6,198 10.46% Clerical & administrative workers 2,768 10.34% 18-24 years 2,511 2,094 4,605 7.77% Sales workers 2,011 7.51% 25-39 years 5,638 5,562 11,200 18.91% Machinery operators & drivers/Labourers 7,427 27.75% 40-54 years 6,246 6,182 12,428 20.98% Not stated 383 1.43% 55-64 years 3,933 3,610 7,543 12.73% Total 26,767 100% 65-74 years 2,864 2,568 5,432 9.17% 75+ years 1,509 1,825 3,334 5.63% INDUSTRY Total 2011 population 29,810 28,621 58,431 Industry Total Workforce Total 2016 population 30,150 29,089 59,239 100% Agriculture, forestry & fishing 2,633 9.89% % change 2011-2016 1.38% Mining 4,949 18.58% Manufacturing/Electricity, gas, water & 3,630 13.63% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,549 17.08% Employment classification Total Labour force Accommodation & food services Full-time employed 17,022 59.42% Transport, postal & warehousing/ 953 3.58% Part-time employed 8,291 28.94% Information, media & communications Not stated employed 1,562 5.45% Financial & insurance services/ 1,462 5.49% Rental hiring & real estate services/ Unemployed 1,772 6.19% Administration & support services Total labour force 28,647 100% Professional scientific & technical services 869 3.26% Public administration & safety 1,389 5.22% HOUSEHOLD INCOME Education & training/Health care & 3,911 14.68% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 206 0.77% $0 – $7,749 396 1.91% Other services 1,051 3.95% $7,750 – $20,999 1,037 5% Not stated 1,032 3.87% $21,000 – $41,999 3,830 18.46% Total 26,634 100% $42,000 – $77,999 4,389 21.16% $78,000 – $103,999 2,273 10.96% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,374 11.44% Product or service $000’s (pa) $130,000 – $155,999 1,395 6.72% Food & non-alcoholic beverages 272,643 $160,000 – $181,999 876 4.22% Alcoholic beverages 36,904 $182,000 – $207,999 680 3.28% Clothing & footwear 50,484 $208,000+ 1,287 6.2% Household furnishings & equipment 72,624 Not stated 2,208 10.64% Furniture & floor covering 24,496 Total households 20,745 100% Household appliances 17,504 Household services & operation 55,942 FAMILY STRUCTURE Medical care & health expenses 95,543 Type of family Total Total families Motor vehicle purchase 62,749 Couple families – Children 6,807 44.03% Motor vehicle running costs 156,615 Couple families – No children 6,177 39.95% Recreation 198,890 Single parents 2,359 15.26% Recreational & educational equipment 50,396 Other families 117 0.76% Holidays 93,077 Total families 15,460 100% Personal care 32,925

Commercial Radio Australia 103 MUSWELLBROOK

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 541,128 population Cereal crops – Wheat for grain – Production (t) 18,080 Infants/primary 2,837 2,806 5,643 9.53% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,917 1,934 3,851 6.5% Cereal crops – Barley for grain – Production (t) 8,964 TAFE 475 648 1,123 1.9% Cereal crops – Sorghum for grain – Production (t) 30,345 University 330 651 981 1.66% Cereal crops – Total for grain – Production (t) 60,117 Total 5,559 6,039 11,598 19.58% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 5 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 6,828 32.45% Fruit & nuts – Apples – Production (kg) 43,837 Mortgaged 7,259 34.49% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 5,416 25.74% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,416 6.73% Fruit & nuts – Nuts – Total trees (no.) 5,290 Other tenure type 125 0.62% Fruit & nuts – All orchard fruit (incl. nuts) – 29,121 Total trees (no.) Total dwellings 21,044 100% Fruit & nuts – Grapes – Total area (ha) 502 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 158,330 Livestock – Dairy cattle – Total (no.) 8,980 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 182,483 Degree 4,847 8.18% Certificate 15,851 26.76% INTERNET USAGE Total 20,698 34.94% Connection Total Total dwellings Internet accessed from dwelling 16,457 77.98% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,084 19.35% Mortgaged Not stated 562 2.66% Monthly mortgage payment Total dwellings Total 21,103 100% $0 – $449 per month 313 4.53% $450 – $799 per month 304 4.4% BIRTHPLACE BY REGION $800 – $999 per month 345 5% Market Region Male Female Total $1,000 – $1,799 per month 2,407 34.86% population $1,800 – $2,399 per month 1,595 23.1% Oceania incl. Australia 25,693 24,970 50,663 86.38% $2,400 – $2,999 per month 745 10.79% Europe 652 610 1,262 2.15% $3,000 – $3,999 per month 617 8.94% Africa & Middle East 113 98 211 0.36% $4,000+ per month 261 3.78% Asia 296 342 638 1.09% Not stated 317 4.59% Americas 34 39 73 0.12% Total mortgaged dwellings 6,904 100% Other 2,923 2,884 5,807 9.9% Total 29,711 28,943 58,654 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 956 4.57% 1 vehicle 6,226 29.79% 2+ vehicles 12,926 61.84% Not stated 793 3.79% Total 20,901 100%

104 Commercial Radio Market Profiles NEWCASTLE NEWCASTLE’S HIT 106.9 • NEWCASTLE’S 102.9 TRIPLE M • 105.3 NEWFM • 2HD

Station Name Newcastle’s Hit 106.9 Newcastle’s 102.9 Triple M 105.3 NEWFM 2HD Call Sign 2XXX 2KKO 2NEW 2HD Frequency 106.9 MHz 102.9 MHz 105.3 MHz 1143 kHz, 97.5 FM Network Southern Cross Austereo Southern Cross Austereo Super Radio Network Super Radio Network Address Level 7, 18 Honeysuckle Drive, Level 7, 18 Honeysuckle Drive, 173-175 Maitland Rd, 173-175 Maitland Rd, Newcastle, NSW 2300 Newcastle, NSW 2300 Sandgate, NSW 2304 Sandgate, NSW 2304 Phone 02 4942 3333 02 4942 1433 02 4968 0105 02 4968 0105 Fax 02 4942 1426 02 4942 1426 02 4967 6882 02 4967 6882 Email [email protected] [email protected] [email protected] [email protected] Web Address hit.com.au/newcastle kofm.com.au newfm.com.au 2hd.com.au Description of Hot Adult Contemporary Adult Contemporary Hot Adult Contemporary News & Talk Content/Format Demographic Profile 18-39 25-54 25-54 40+ of Station Audience

Commercial Radio Australia 105 NEWCASTLE

Newcastle, located on the east coast of NSW, is a two-hour drive north of Sydney. It is Australia’s second largest regional city, and is a major industrial city in its own right with a large university campus and the largest coal exporting harbour in the world.

Being Australia’s second oldest city, Newcastle is a city rich in cultural heritage. Magnificent beaches, picturesque parks, history and culture surround Newcastle. Numerous attractions are easily accessible from Newcastle and include rainforests, wilderness areas, and extensive vineyards.

In comparison to the 2011 census, the population of the radio licence area for Newcastle has increased by 5.28% to 585,815. Over half the population (51%) is aged 40 years and over. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 121,380 people (21%) attending an educational institution, 40% were in infants or primary, 30% were attending a secondary educational institution, 10% attending TAFE and 20% attending University or another tertiary institution. Of the 236,996 people (40%) who already have a tertiary qualification, 68% have a certificate, diploma or another tertiary qualification and 32% have a degree.

Of the total dwellings (216,880) in Newcastle, 34% are owned outright and 34% are mortgaged. Private rental properties represent 23% of total dwellings.

21% of the total households (216,049) in Newcastle have a household income range between $21,000 – $41,999pa, 23% between $42,000 – $77,999pa and 11% between $78,000 – $103,999pa. 28% of households have a household income over $104,000pa.

All major banks, car dealers, hardware, electrical/appliances, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the city.

AGRICULTURE Newcastle is the gateway to the rich Hunter Valley. Prosperity in the area has more to do with heavy industry and mining than agriculture. From the current census, figures show the area produced nearly 23 thousand kilograms of avocados. There are over 39 thousand beef cattle, 7 thousand dairy cattle, and close to 2 thousand sheep and lambs in the area.

EMPLOYMENT Newcastle is a large city offering a diversity of jobs. While heavy industry is still a major employer, Newcastle also supports a well-regarded university and has a large retail sector.

The majority (55%) of the labour force of 278,138 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

*Newcastle commercial radio stations participate in the official Radio Audience Measurement Survey conducted by Nielsen Media Research each year. To find out more please contact Commercial Radio Australia.

106 Commercial Radio Market Profiles NEWCASTLE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 77,260 29.97% 10+ years 249,694 261,850 511,544 87.32% Technicians & trade workers/ 71,226 27.63% 0-9 years 38,195 36,076 74,271 12.68% Community & personal service workers 10-17 years 28,321 26,685 55,006 9.39% Clerical & administrative workers 34,135 13.24% 18-24 years 26,245 25,245 51,490 8.79% Sales workers 25,243 9.79% 25-39 years 53,834 55,149 108,983 18.6% Machinery operators & drivers/Labourers 46,375 17.99% 40-54 years 56,369 58,754 115,123 19.65% Not stated 3,567 1.38% 55-64 years 36,473 38,543 75,016 12.81% Total 257,806 100% 65-74 years 29,352 31,347 60,699 10.36% 75+ years 19,100 26,127 45,227 7.72% INDUSTRY Total 2011 population 273,838 282,600 556,438 Industry Total Workforce Total 2016 population 287,889 297,926 585,815 100% Agriculture, forestry & fishing 2,422 0.95% % change 2011-2016 5.28% Mining 10,926 4.27% Manufacturing/Electricity, gas, water & 43,648 17.05% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 51,789 20.23% Employment classification Total Labour force Accommodation & food services Full-time employed 153,481 55.18% Transport, postal & warehousing/ 12,643 4.94% Part-time employed 90,648 32.59% Information, media & communications Not stated employed 13,804 4.96% Financial & insurance services/ 19,286 7.53% Rental hiring & real estate services/ Unemployed 20,205 7.26% Administration & support services Total labour force 278,138 100% Professional scientific & technical services 13,663 5.34% Public administration & safety 17,144 6.7% HOUSEHOLD INCOME Education & training/Health care & 61,686 24.09% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 2,660 1.04% $0 – $7,749 2,946 1.36% Other services 10,905 4.26% $7,750 – $20,999 11,107 5.14% Not stated 9,278 3.62% $21,000 – $41,999 45,479 21.05% Total 256,050 100% $42,000 – $77,999 49,747 23.03% $78,000 – $103,999 24,760 11.46% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 22,070 10.22% Product or service $000’s (pa) $130,000 – $155,999 14,002 6.48% Food & non-alcoholic beverages 2,829,023 $160,000 – $181,999 8,526 3.95% Alcoholic beverages 382,836 $182,000 – $207,999 5,989 2.77% Clothing & footwear 523,844 $208,000+ 10,344 4.79% Household furnishings & equipment 753,645 Not stated 21,079 9.76% Furniture & floor covering 254,209 Total households 216,049 100% Household appliances 181,626 Household services & operation 580,542 FAMILY STRUCTURE Medical care & health expenses 991,449 Type of family Total Total families Motor vehicle purchase 651,140 Couple families – Children 65,872 41.58% Motor vehicle running costs 1,624,859 Couple families – No children 62,221 39.27% Recreation 2,063,727 Single parents 28,443 17.95% Recreational & educational equipment 522,951 Other families 1,888 1.19% Holidays 965,828 Total families 158,424 100% Personal care 341,642

Commercial Radio Australia 107 NEWCASTLE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 102,286 population Cereal crops – Wheat for grain – Production (t) 455 Infants/primary 25,091 23,670 48,761 8.32% Cereal crops – Rice for grain – Production (t) 0 Secondary 18,492 17,859 36,351 6.21% Cereal crops – Barley for grain – Production (t) 54 TAFE 5,317 6,292 11,609 1.98% Cereal crops – Sorghum for grain – Production (t) 0 University 10,346 14,313 24,659 4.21% Cereal crops – Total for grain – Production (t) 1,011 Total 59,246 62,134 121,380 20.72% Vegetables for human consumption – Tomatoes – 95 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 175 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 22,926 Fully owned 74,801 34.49% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 74,767 34.47% Fruit & nuts – Nectarines – Production (kg) 25 Private rental 50,227 23.16% Fruit & nuts – Peaches – Production (kg) 25 Housing authority/Not stated 15,475 7.14% Fruit & nuts – Nuts – Total trees (no.) 148 Other tenure type 1,610 0.74% Fruit & nuts – All orchard fruit (incl. nuts) – 14,450 Total trees (no.) Total dwellings 216,880 100% Fruit & nuts – Grapes – Total area (ha) 1,056 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,861 Livestock – Dairy cattle – Total (no.) 7,099 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 39,886 Degree 75,708 12.92% Certificate 161,288 27.53% INTERNET USAGE Total 236,996 40.46% Connection Total Total dwellings Internet accessed from dwelling 176,113 80.62% MORTGAGE PAYMENTS Internet not accessed from dwelling 36,874 16.88% Mortgaged Not stated 5,452 2.5% Monthly mortgage payment Total dwellings Total 218,439 100% $0 – $449 per month 4,048 5.67% $450 – $799 per month 3,189 4.47% BIRTHPLACE BY REGION $800 – $999 per month 3,385 4.74% Market Region Male Female Total $1,000 – $1,799 per month 25,501 35.72% population $1,800 – $2,399 per month 17,965 25.16% Oceania incl. Australia 248,295 254,893 503,188 87.37% $2,400 – $2,999 per month 7,484 10.48% Europe 10,306 10,222 20,528 3.56% $3,000 – $3,999 per month 4,924 6.9% Africa & Middle East 1,313 1,231 2,544 0.44% $4,000+ per month 2,244 3.14% Asia 3,646 5,310 8,956 1.56% Not stated 2,651 3.71% Americas 557 707 1,264 0.22% Total mortgaged dwellings 71,391 100% Other 19,416 20,038 39,454 6.85% Total 283,533 292,401 575,934 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 13,452 6.17% 1 vehicle 74,536 34.18% 2+ vehicles 122,477 56.16% Not stated 7,631 3.5% Total 218,096 100%

108 Commercial Radio Market Profiles NOWRA POWER FM • 2ST

Station Name Power FM 2ST Call Sign 2WSK 2ST Frequency 94.9 MHz 999 kHz Network Grant Broadcasters Grant Broadcasters Address 119 McMahons Rd, North Nowra, NSW 2541 119 McMahons Rd, North Nowra, NSW 2541 Phone 02 4423 0055 02 4423 0055 Fax 02 4423 3188 02 4423 3188 Email [email protected] [email protected] Web Address 949powerfm.com.au 2st.com.au Description of Content/Format Hot Adult Contemporary Gold Adult Contemporary Demographic Profile of Station Audience 18-39 40-59

Commercial Radio Australia 109 NOWRA

Nowra, located 160 kilometres south of Sydney via the Princes Highway, is the major commercial centre of the City of Shoalhaven, and is situated on the Shoalhaven River on the south coast of NSW. Nowra is close to the many popular natural and cultural features of the Shoalhaven and Southern Highlands districts.

2ST and Power FM are based in Nowra but broadcast to much of the South Coast. The stations’ licence area touches the southern edge of Wollongong and extends up into the Southern Highlands, covering Bowral and Mittagong. 2ST has translators at Bowral and Ulladulla as well as the main transmitter at Nowra.

With a population of over 170,000 people, the stations’ licence area is one of the larger regional radio markets in NSW. The Shoalhaven district attracts tourists from both Sydney and Canberra. Tourism is believed to double the area’s population on weekends during summer.

In comparison to the 2011 census, the population of the radio licence area of Nowra has increased by 6.99% to 176,381. Over 59% of the population is aged over 40 years. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 30,989 people attending an educational institution, 44% were either in infants or primary school, 35% were in secondary school, 9% at TAFE and 11% at University or another tertiary institution. Of the 73,333 people who already have a tertiary qualification, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

There is a high level of home ownership in the region. Of the total dwellings (66,106), 44% are owned outright and 30% are mortgaged. Private rental properties represent 19% of total dwellings.

24% of the total households (65,870) in Nowra have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa and 11% between $78,000 – $103,999pa. 22% of households have a household income over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the region. The major industries around Nowra include tourism, manufacturing and the presence of the Australian Navy.

AGRICULTURE Dairy farming is prominent on the South Coast, with local farms supporting almost 40 thousand dairy cattle and 30 thousand beef cattle. The area also supports over nearly 14 thousand sheep and lambs.

A high volume of fruit is grown in the Nowra region with over 8 thousand orchard trees (including nut trees) producing 15 thousand kilograms of apples and nearly 1 thousand kilograms of peaches.

EMPLOYMENT The majority (53%) of the labour force of 74,627 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

The area has a relatively large retail sector to support both the local population and tourism. The naval base at Jervis Bay accounts for a relatively large number of government employees in the area.

110 Commercial Radio Market Profiles NOWRA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 22,641 32.07% 10+ years 76,215 80,626 156,841 88.92% Technicians & trade workers/ 20,561 29.13% 0-9 years 10,009 9,531 19,540 11.08% Community & personal service workers 10-17 years 8,408 8,215 16,623 9.42% Clerical & administrative workers 8,107 11.48% 18-24 years 5,947 5,299 11,246 6.38% Sales workers 6,987 9.9% 25-39 years 12,143 12,468 24,611 13.95% Machinery operators & drivers/Labourers 11,237 15.92% 40-54 years 16,022 17,401 33,423 18.95% Not stated 1,061 1.5% 55-64 years 12,738 13,867 26,605 15.08% Total 70,594 100% 65-74 years 12,521 13,201 25,722 14.58% 75+ years 8,436 10,175 18,611 10.55% INDUSTRY Total 2011 population 80,680 84,179 164,859 Industry Total Workforce Total 2016 population 86,224 90,157 176,381 100% Agriculture, forestry & fishing 1,814 2.6% % change 2011-2016 6.99% Mining 553 0.79% Manufacturing/Electricity, gas, water & 12,156 17.45% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 14,863 21.33% Employment classification Total Labour force Accommodation & food services Full-time employed 39864 53.42% Transport, postal & warehousing/ 3,090 4.43% Part-time employed 26787 35.89% Information, media & communications Not stated employed 3978 5.33% Financial & insurance services/ 5,048 7.24% Rental hiring & real estate services/ Unemployed 3998 5.36% Administration & support services Total labour force 74627 100% Professional scientific & technical services 3,681 5.28% Public administration & safety 5,874 8.43% HOUSEHOLD INCOME Education & training/Health care & 16,170 23.21% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 930 1.33% $0 – $7,749 1,079 1.64% Other services 2,647 3.8% $7,750 – $20,999 3,493 5.3% Not stated 2,850 4.09% $21,000 – $41,999 15,908 24.15% Total 69,676 100% $42,000 – $77,999 16,136 24.5% $78,000 – $103,999 7,080 10.75% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 5,600 8.5% Product or service $000’s (pa) $130,000 – $155,999 3,231 4.91% Food & non-alcoholic beverages 860,522 $160,000 – $181,999 1,969 2.99% Alcoholic beverages 116,283 $182,000 – $207,999 1,579 2.4% Clothing & footwear 159,351 $208,000+ 2,618 3.97% Household furnishings & equipment 229,376 Not stated 7,177 10.9% Furniture & floor covering 77,368 Total households 65,870 100% Household appliances 55,247 Household services & operation 176,710 FAMILY STRUCTURE Medical care & health expenses 301,701 Type of family Total Total families Motor vehicle purchase 198,131 Couple families – Children 17,649 36.62% Motor vehicle running costs 493,835 Couple families – No children 22,902 47.52% Recreation 627,721 Single parents 7,293 15.13% Recreational & educational equipment 159,112 Other families 354 0.73% Holidays 293,850 Total families 48,198 100% Personal care 103,917

Commercial Radio Australia 111 NOWRA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 85,613 population Cereal crops – Wheat for grain – Production (t) 472 Infants/primary 6,990 6,610 13,600 7.71% Cereal crops – Rice for grain – Production (t) 0 Secondary 5,344 5,497 10,841 6.15% Cereal crops – Barley for grain – Production (t) 2 TAFE 1,286 1,546 2,832 1.61% Cereal crops – Sorghum for grain – Production (t) 0 University 1,253 2,463 3,716 2.11% Cereal crops – Total for grain – Production (t) 4,027 Total 14,873 16,116 30,989 17.57% Vegetables for human consumption – Tomatoes – 78 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 315 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 28,963 43.81% Fruit & nuts – Apples – Production (kg) 15,238 Mortgaged 19,881 30.07% Fruit & nuts – Nectarines – Production (kg) 512 Private rental 12,729 19.26% Fruit & nuts – Peaches – Production (kg) 976 Housing authority/Not stated 3,855 5.83% Fruit & nuts – Nuts – Total trees (no.) 35 Other tenure type 678 1.03% Fruit & nuts – All orchard fruit (incl. nuts) – 8,802 Total trees (no.) Total dwellings 66,106 100% Fruit & nuts – Grapes – Total area (ha) 145 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 13,978 Livestock – Dairy cattle – Total (no.) 39,077 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 30,491 Degree 23,355 13.24% Certificate 49,978 28.34% INTERNET USAGE Total 73,333 41.58% Connection Total Total dwellings Internet accessed from dwelling 53,619 80.75% MORTGAGE PAYMENTS Internet not accessed from dwelling 11,039 16.63% Mortgaged Not stated 1,741 2.62% Monthly mortgage payment Total dwellings Total 93,132 100% $0 – $449 per month 1,411 7.49% $450 – $799 per month 983 5.22% BIRTHPLACE BY REGION $800 – $999 per month 1,031 5.47% Market Region Male Female Total $1,000 – $1,799 per month 6,442 34.18% population $1,800 – $2,399 per month 4,137 21.95% Oceania incl. Australia 69,743 72,309 142,052 82.39% $2,400 – $2,999 per month 1,826 9.69% Europe 5,794 6,034 11,828 6.86% $3,000 – $3,999 per month 1,370 7.27% Africa & Middle East 238 221 459 0.27% $4,000+ per month 832 4.41% Asia 754 1,050 1,804 1.05% Not stated 814 4.32% Americas 227 286 513 0.3% Total mortgaged dwellings 18,846 100% Other 7,823 7,943 15,766 9.14% Total 84,579 87,843 172,422 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,760 4.17% 1 vehicle 23,645 35.72% 2+ vehicles 37,192 56.18% Not stated 2,604 3.93% Total 66,201 100%

112 Commercial Radio Market Profiles ORANGE HIT 105.9 • 105.1 TRIPLE M • RADIO 2EL 1089 AM

Station Name Hit 105.9 105.1 Triple M Radio 2EL 1089 AM Call Sign 20AG 2GZF 2EL Frequency 105.9 MHz 105.1 MHz 1089 kHz Network Southern Cross Austereo Southern Cross Austereo Super Radio Network Address Unit 3/2 Gateway Cres, Orange, PO Box 1785, Orange, PO Box 88, Orange, NSW 2800 NSW 2800 NSW 2800 Phone 02 6362 2144 02 6362 2144 02 6360 0900 Fax 02 6362 9439 02 6362 9439 02 6360 0901 Email [email protected] [email protected] [email protected] Web Address hit.com.au/centralwest triplem.com.au/centralwest radio1089.com.au Description of Content/Format Top 40 Adult Contemporary News, Talk, Sport & Music Demographic Profile 18-39 35+ 25-65+ of Station Audience

Commercial Radio Australia 113 ORANGE

Orange is located on the Central Tablelands of NSW to the west of the Great Dividing Range. It is the major regional centre for the Central Tablelands with extensive hospital and medical facilities, and a large retail centre. Orange is the centre of a rich farming district and is emerging as a gourmet food centre and a rapidly expanding wine production region. The main industries in Orange are horticulture, agriculture and mining.

In comparison to the 2011 census, the population of the radio licence area of Orange has increased by 3.06% to 80,481. Over half the population is aged over 40 years. The birthplace for 87% of the population was Oceania including Australia.

The Sydney University – Orange Faculty of Rural Management and the Western Institute of TAFE as well as a community college and training and education centre cater to students from across western NSW. Of the 16,574 people attending an educational institution, 44% were either in infants or primary, 33% were attending a secondary educational institution, 11% attending TAFE, and 12% attending university or another tertiary institution. Of the 29,911 people who already have a tertiary qualification, 32% have a degree and 68% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (29,204) in Orange, 37% of dwellings are owned outright and 33% are mortgaged. Private rental properties represented 22% of total dwellings.

22% of the total households (29,280) in Orange have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa. One in four households have a household income over $104,000pa.

The local economy has a healthy diversity between surrounding agriculture (horticulture – especially orcharding – viticulture and general farming), food processing, manufacturing (including white goods manufacturer), community services (including health care and education) and mining (especially gold and copper).

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the district.

AGRICULTURE Orange services a rich farming district; it is a premier orchard area. The recent census figures show the district produced over 12.1 million kilograms of apples; 66 thousand kilograms of peaches; and 14 thousand kilograms of nectarines.

The Orange district also consists of small mixed farms producing 179 thousand beef cattle. The farms in the area also support over 1.3 million sheep and lambs.

Orange has a number of local wineries whose reputation for cool climate wines are widely recognised in the industry. There are 1,738 hectares of grapes in the Orange district.

EMPLOYMENT Agriculture is a major source of employment with several fruit processing companies also providing employment for the area. The majority (59%) of the labour force of 37,838 people are employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

114 Commercial Radio Market Profiles ORANGE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 12,227 34.4% 10+ years 34,103 35,270 69,373 86.2% Technicians & trade workers/ 8,758 24.64% 0-9 years 5,739 5,369 11,108 13.8% Community & personal service workers 10-17 years 4,397 4,151 8,548 10.62% Clerical & administrative workers 4,230 11.9% 18-24 years 2,915 2,862 5,777 7.18% Sales workers 3,111 8.75% 25-39 years 6,476 6,900 13,376 16.62% Machinery operators & drivers/Labourers 6,711 18.88% 40-54 years 7,804 8,165 15,969 19.84% Not stated 502 1.41% 55-64 years 5,339 5,236 10,575 13.14% Total 35,539 100% 65-74 years 4,321 4,442 8,763 10.89% 75+ years 2,851 3,514 6,365 7.91% INDUSTRY Total 2011 population 38,696 39,393 78,089 Industry Total Workforce Total 2016 population 39,842 40,639 80,481 100% Agriculture, forestry & fishing 3,724 10.62% % change 2011-2016 3.06% Mining 1,375 3.92% Manufacturing/Electricity, gas, water & 5,063 14.43% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,327 18.03% Employment classification Total Labour force Accommodation & food services Full-time employed 22,437 59.3% Transport, postal & warehousing/ 1,536 4.38% Part-time employed 11,228 29.67% Information, media & communications Not stated employed 1,995 5.27% Financial & insurance services/ 1,801 5.13% Rental hiring & real estate services/ Unemployed 2,178 5.76% Administration & support services Total labour force 37,838 100% Professional scientific & technical services 1,275 3.63% Public administration & safety 2,431 6.93% HOUSEHOLD INCOME Education & training/Health care & 8,651 24.66% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 262 0.75% $0 – $7,749 468 1.6% Other services 1,384 3.95% $7,750 – $20,999 1,780 6.08% Not stated 1,253 3.57% $21,000 – $41,999 6,352 21.69% Total 35,082 100% $42,000 – $77,999 6,931 23.67% $78,000 – $103,999 3,238 11.06% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,812 9.6% Product or service $000’s (pa) $130,000 – $155,999 1,650 5.64% Food & non-alcoholic beverages 382,914 $160,000 – $181,999 1,011 3.45% Alcoholic beverages 51,830 $182,000 – $207,999 739 2.52% Clothing & footwear 70,902 $208,000+ 1,236 4.22% Household furnishings & equipment 101,997 Not stated 3,063 10.46% Furniture & floor covering 34,404 Total households 29,280 100% Household appliances 24,583 Household services & operation 78,568 FAMILY STRUCTURE Medical care & health expenses 134,185 Type of family Total Total families Motor vehicle purchase 88,128 Couple families – Children 8,779 41.83% Motor vehicle running costs 219,958 Couple families – No children 8,645 41.19% Recreation 279,331 Single parents 3,359 16% Recreational & educational equipment 70,779 Other families 206 0.98% Holidays 130,722 Total families 20,989 100% Personal care 46,242

Commercial Radio Australia 115 ORANGE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 693,736 population Cereal crops – Wheat for grain – Production (t) 105,908 Infants/primary 3,801 3,559 7,360 9.15% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,657 2,832 5,489 6.82% Cereal crops – Barley for grain – Production (t) 18,247 TAFE 779 1,011 1,790 2.22% Cereal crops – Sorghum for grain – Production (t) 380 University 628 1,307 1,935 2.4% Cereal crops – Total for grain – Production (t) 150,597 Total 7,865 8,709 16,574 20.59% Vegetables for human consumption – Tomatoes – 5 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 1,100 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 10,819 37.05% Fruit & nuts – Apples – Production (kg) 12,172,680 Mortgaged 9,563 32.75% Fruit & nuts – Nectarines – Production (kg) 14,757 Private rental 6,561 22.47% Fruit & nuts – Peaches – Production (kg) 66,177 Housing authority/Not stated 2,131 7.3% Fruit & nuts – Nuts – Total trees (no.) 10,245 Other tenure type 130 0.45% Fruit & nuts – All orchard fruit (incl. nuts) – 570,926 Total trees (no.) Total dwellings 29,204 100% Fruit & nuts – Grapes – Total area (ha) 1,738 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,317,272 Livestock – Dairy cattle – Total (no.) 8,768 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 179,304 Degree 9,596 11.92% Certificate 20,315 25.24% INTERNET USAGE Total 29,911 37.17% Connection Total Total dwellings Internet accessed from dwelling 22,317 75.45% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,299 21.29% Mortgaged Not stated 964 3.26% Monthly mortgage payment Total dwellings Total 29,580 100% $0 – $449 per month 574 6.35% $450 – $799 per month 616 6.82% BIRTHPLACE BY REGION $800 – $999 per month 681 7.54% Market Region Male Female Total $1,000 – $1,799 per month 3,571 39.53% population $1,800 – $2,399 per month 1,762 19.51% Oceania incl. Australia 34,164 34,771 68,935 87.05% $2,400 – $2,999 per month 696 7.71% Europe 818 938 1,756 2.22% $3,000 – $3,999 per month 494 5.47% Africa & Middle East 138 190 328 0.41% $4,000+ per month 269 2.98% Asia 428 561 989 1.25% Not stated 370 4.1% Americas 21 45 66 0.08% Total mortgaged dwellings 9,033 100% Other 3,543 3,577 7,120 8.99% Total 39,112 40,082 79,194 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,599 5.43% 1 vehicle 9,288 31.53% 2+ vehicles 17,238 58.53% Not stated 1,328 4.51% Total 29,453 100%

116 Commercial Radio Market Profiles PARKES 1404 2PK • 95.5 ROK FM

Station Name 1404 2PK 95.5 ROK FM Call Sign 2PK 2ROK Frequency 1404 kHz 95.5 MHz Network Super Radio Network Super Radio Network Address PO Box 295, Parkes, NSW 2870 PO Box 295, Parkes, NSW 2870 Phone 02 6862 1122 02 6862 1122 Fax 02 6862 2581 02 6862 2581 Email [email protected] [email protected] Web Address 2pk.com.au rokfm.com.au Description of Content/Format News, Talk & Information & Adult Best Music from the 80s, 90s & Today Contemporary Music Demographic Profile of Station Audience 39+ 18-39

Commercial Radio Australia 117 PARKES

The Parkes Shire is located on the western edge of the Great Dividing Range within the Central Slopes and Plains region of NSW. It covers an area of 5,919 square kilometres with the town of Parkes being the major urban centre, followed by Peak Hill. The other major centres are Bogan Gate, Trundle and Tullamore in the west of the Shire.

Residents of Parkes enjoy diverse lifestyles, underpinned by a stable rural economy and supplemented by manufacturing and mining industries.

In comparison to the 2011 census, the population of Parkes has decreased by -1.39% to 37,520. Over 53% of the population in Parkes is aged over 40 years. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 7,118 people attending an educational institution, 49% were either in infants or primary; 36% were attending a secondary educational institution; 8% attending TAFE and 7% attending University or another tertiary institution. Of the 12,019 people who already have a tertiary qualification, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification.

The area has a high level of home ownership. Of the total dwellings (13,729) in Parkes, 41% of dwellings are owned outright and 30% are mortgaged. Private rental properties represent 21% of total dwellings.

23% of the total households (13,351) in Parkes have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; and 11% between $78,000 – $103,999pa. 22% of households have a household income over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

One of the main tourist attractions 20 kilometres north of Parkes is “The Dish” – the CSIRO’s Radio Telescope. It was one of several radio antennas used to receive live, televised images of the Apollo 11 moon landing on 20 July 1969. Its scientific contributions over the decades led the ABC to describe it as “the most successful scientific instrument ever built in Australia”.

AGRICULTURE Parkes is a major wool and wheat producer. The farms in the area support over 1.5 million sheep and lambs. The region produced over 461 thousand tonnes of wheat for grain and over 704 thousand tonnes of cereals for grain. Parkes also has a substantial beef industry, with over 130 thousand beef cattle.

The area contributes significantly to fruit production with over 4 million kilograms of apples, 390 thousand kilograms of peaches and 105 thousand kilograms of nectarines harvested.

EMPLOYMENT The majority (60%) of the labour force of 16,963 are employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

The Austop laparoscope complex is a major employer in the region. North Parkes Mines, one of the largest gold and copper ore mine in Australia, contributes millions of dollars in wages to the local economy.

118 Commercial Radio Market Profiles PARKES

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 5,922 37.19% 10+ years 16,171 16,148 32,319 86.14% Technicians & trade workers/ 3,671 23.05% 0-9 years 2,645 2,556 5,201 13.86% Community & personal service workers 10-17 years 1,964 1,957 3,921 10.45% Clerical & administrative workers 1,643 10.32% 18-24 years 1,402 1,228 2,630 7.01% Sales workers 1,198 7.52% 25-39 years 2,837 2,964 5,801 15.46% Machinery operators & drivers/Labourers 3,230 20.28% 40-54 years 3,612 3,649 7,261 19.35% Not stated 260 1.63% 55-64 years 2,642 2,496 5,138 13.69% Total 15,924 100% 65-74 years 2,226 2,002 4,228 11.27% 75+ years 1,488 1,852 3,340 8.9% INDUSTRY Total 2011 population 18,996 19,054 38,050 Industry Total Workforce Total 2016 population 18,816 18,704 37,520 100% Agriculture, forestry & fishing 3,379 21.54% % change 2011-2016 -1.39% Mining 676 4.31% Manufacturing/Electricity, gas, water & 1,800 11.47% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 2,651 16.9% Employment classification Total Labour force Accommodation & food services Full-time employed 10,195 60.1% Transport, postal & warehousing/ 697 4.44% Part-time employed 4,788 28.23% Information, media & communications Not stated employed 1,021 6.02% Financial & insurance services/ 577 3.68% Rental hiring & real estate services/ Unemployed 959 5.65% Administration & support services Total labour force 16,963 100% Professional scientific & technical services 429 2.73% Public administration & safety 934 5.95% HOUSEHOLD INCOME Education & training/Health care & 3,252 20.73% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 62 0.4% $0 – $7,749 241 1.81% Other services 572 3.65% $7,750 – $20,999 866 6.49% Not stated 658 4.19% $21,000 – $41,999 3,053 22.87% Total 15,687 100% $42,000 – $77,999 3,203 23.99% $78,000 – $103,999 1,423 10.66% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,207 9.04% Product or service $000’s (pa) $130,000 – $155,999 638 4.78% Food & non-alcoholic beverages 177,959 $160,000 – $181,999 409 3.06% Alcoholic beverages 24,088 $182,000 – $207,999 263 1.97% Clothing & footwear 32,952 $208,000+ 379 2.84% Household furnishings & equipment 47,403 Not stated 1,669 12.5% Furniture & floor covering 15,989 Total households 13,351 100% Household appliances 11,425 Household services & operation 36,514 FAMILY STRUCTURE Medical care & health expenses 62,362 Type of family Total Total families Motor vehicle purchase 40,957 Couple families – Children 3,948 40.41% Motor vehicle running costs 102,225 Couple families – No children 4,145 42.43% Recreation 129,819 Single parents 1,581 16.18% Recreational & educational equipment 32,894 Other families 95 0.97% Holidays 60,753 Total families 9,769 100% Personal care 21,491

Commercial Radio Australia 119 PARKES

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,397,765 population Cereal crops – Wheat for grain – Production (t) 461,115 Infants/primary 1,807 1,692 3,499 9.33% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,269 1,268 2,537 6.76% Cereal crops – Barley for grain – Production (t) 196,894 TAFE 225 352 577 1.54% Cereal crops – Sorghum for grain – Production (t) 3,135 University 134 371 505 1.35% Cereal crops – Total for grain – Production (t) 704,154 Total 3,435 3,683 7,118 18.97% Vegetables for human consumption – Tomatoes – 2 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 211 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 5,564 40.53% Fruit & nuts – Apples – Production (kg) 4,051,219 Mortgaged 4,071 29.65% Fruit & nuts – Nectarines – Production (kg) 105,590 Private rental 2,900 21.12% Fruit & nuts – Peaches – Production (kg) 394,511 Housing authority/Not stated 1,095 7.98% Fruit & nuts – Nuts – Total trees (no.) 1,527 Other tenure type 99 0.62% Fruit & nuts – All orchard fruit (incl. nuts) – 421,936 Total trees (no.) Total dwellings 13,729 100% Fruit & nuts – Grapes – Total area (ha) 660 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,542,577 Livestock – Dairy cattle – Total (no.) 14,109 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 130,541 Degree 3,077 8.2% Certificate 8,942 23.83% INTERNET USAGE Total 12,019 32.03% Connection Total Total dwellings Internet accessed from dwelling 9,701 70.6% MORTGAGE PAYMENTS Internet not accessed from dwelling 3,557 25.89% Mortgaged Not stated 483 3.52% Monthly mortgage payment Total dwellings Total 13,741 100% $0 – $449 per month 393 10.6% $450 – $799 per month 361 9.73% BIRTHPLACE BY REGION $800 – $999 per month 407 10.97% Market Region Male Female Total $1,000 – $1,799 per month 1,501 40.47% population $1,800 – $2,399 per month 461 12.43% Oceania incl. Australia 16,515 16,253 32,768 87.34% $2,400 – $2,999 per month 190 5.12% Europe 183 269 452 1.2% $3,000 – $3,999 per month 103 2.78% Africa & Middle East 40 49 89 0.24% $4,000+ per month 71 1.91% Asia 127 148 275 0.73% Not stated 222 5.99% Americas 0 7 7 0.02% Total mortgaged dwellings 3,709 100% Other 2,008 1,920 3,928 10.47% Total 18,873 18,646 37,519 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 764 5.57% 1 vehicle 4,128 30.07% 2+ vehicles 8,119 59.15% Not stated 716 5.22% Total 13,727 100%

120 Commercial Radio Market Profiles SYDNEY

Station Name Call Sign Network Address Phone Web Address KIIS 1065 2WFM Australian Radio Network Locked Bag 2110, North Ryde, NSW 2113 02 8899 9555 kiis1065.com.au WSFM 2UUS Australian Radio Network Locked Bag 2110, North Ryde, NSW 2113 02 8899 9888 wsfm.com.au 2CH 2CH EON Broadcasting PO Box 165, Pyrmont, NSW 2009 02 9302 0255 2ch.com.au 2GB 873AM 2GB Macquarie Media Limited Ground Floor, Building C, 33-35 Saunders St, 02 8570 0000 2gb.com Pyrmont, NSW 2009 Macquarie Sports 2UE Macquarie Media Limited Ground Floor, Building C, 33-35 Saunders St, 02 8570 0000 sportsradio.com.au Radio 954AM Pyrmont, NSW 2009 Nova 969 2SYD NOVA Entertainment Locked Bag 2009, Broadway, NSW 2007 02 9564 9999 nova969.com.au Smoothfm 95.3 2PTV NOVA Entertainment Locked Bag 5000, Broadway, NSW 2007 02 8569 7953 smoothfm.com.au 104.1 2DayFM 2DAY Southern Cross Austereo GPO Box 22, Sydney, NSW 2000 02 9375 1041 2dayfm.com.au TripleM 104.9 2MMM Southern Cross Austereo GPO Box 22, Sydney, NSW 2000 02 9367 1000 triplem.com.au 2SM 1269 AM 2SM Super Radio Network PO Box 1269, Pyrmont, NSW 2009 02 9660 1269 2sm.com.au Sky Sports Radio 2KY Tabcorp 79 Frenchs Forest Rd, Frenchs Forest, NSW 2086 02 9452 8400 skysportsradio.com.au

Commercial Radio Australia 121 SYDNEY

There are 11 commercial radio stations licenced to broadcast in the Sydney metropolitan area on AM/FM frequencies, as well as a substantial amount of stations broadcasting on DAB+ digital radio. Other commercial radio stations can be heard in certain areas of Sydney.

In comparison to the 2011 census, the population of the commercial radio licence area in Sydney has increased by 9.35% to 4,338,914. Over 43% of the population is aged 40 years and over. The birthplace for 59% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 990,190 people attending an educational institution, 36% were either in infants or primary, 28% were attending a secondary educational institution, 8% attending TAFE and 28% attending University or another tertiary institution. Of the 1,888,230 people who already have a tertiary qualification, 56% have a degree and 44% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (1,448,351) in Sydney, 29% of dwellings are owned outright and 33% are mortgaged. Private rental properties represent 30% of total dwellings.

13% of the total households (1,445,285) in Sydney have a household income range between $21,000 – $41,999pa; 19% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 11% between $104,000 – $129,999pa. 30% of households have a household income over $130,000pa and 17% over $182,000pa.

AGRICULTURE According to the latest census, the licence area of Sydney produced over 488 thousand kilograms of peaches and over 549 thousand kilograms of nectarines.

The area also holds over 24 thousand sheep and lambs, and over 32 thousand beef cattle.

EMPLOYMENT The majority (62%) of the labour force of 2,209,089 are employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Financial and Insurance Services/Renting Hiring and Real Estate Services/Administration and Support.

*Sydney commercial radio stations participate in the official Radio Audience Measurement Survey eight times per year. To find out more please contact Commercial Radio Australia.

122 Commercial Radio Market Profiles SYDNEY

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 849,182 40.92% 10+ years 1,852,277 1,922,566 3,774,843 87% Technicians & trade workers/ 428,731 20.66% 0-9 years 289,147 274,924 564,071 13% Community & personal service workers 10-17 years 202,266 189,533 391,799 9.03% Clerical & administrative workers 304,230 14.66% 18-24 years 211,948 206,274 418,222 9.64% Sales workers 185,500 8.94% 25-39 years 523,019 533,747 1,056,766 24.36% Machinery operators & drivers/Labourers 267,465 12.89% 40-54 years 432,006 446,687 878,693 20.25% Not stated 40,066 1.93% 55-64 years 225,626 239,056 464,682 10.71% Total 2,075,174 100% 65-74 years 155,038 166,521 321,559 7.41% 75+ years 102,374 140,748 243,122 5.6% INDUSTRY Total 2011 population 1,957,017 2,011,026 3,968,043 Industry Total Workforce Total 2016 population 2,141,424 2,197,490 4,338,914 100% Agriculture, forestry & fishing 5,407 0.26% % change 2011-2016 9.35% Mining 1,538 0.07% Manufacturing/Electricity, gas, water & 295,096 14.3% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 405,070 19.63% Employment classification Total Labour force Accommodation & food services Full-time employed 1,363,446 61.72% Transport, postal & warehousing/ 165,607 8.02% Part-time employed 614,464 27.82% Information, media & communications Not stated employed 97,937 4.43% Financial & insurance services/ 252,199 12.22% Rental hiring & real estate services/ Unemployed 133,242 6.03% Administration & support services Total labour force 2,209,089 100% Professional scientific & technical services 213,244 10.33% Public administration & safety 111,312 5.39% HOUSEHOLD INCOME Education & training/Health care & 400,342 19.4% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 33,132 1.61% $0 – $7,749 34,094 2.36% Other services 72,621 3.52% $7,750 – $20,999 54,948 3.8% Not stated 108,422 5.25% $21,000 – $41,999 189,307 13.1% Total 2,063,990 100% $42,000 – $77,999 267,582 18.51% $78,000 – $103,999 162,592 11.25% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 164,327 11.37% Product or service $000’s (pa) $130,000 – $155,999 105,719 7.31% Food & non-alcoholic beverages 20,937,340 $160,000 – $181,999 76,472 5.29% Alcoholic beverages 2,457,059 $182,000 – $207,999 79,769 5.52% Clothing & footwear 3,900,710 $208,000+ 168,774 11.68% Household furnishings & equipment 5,882,604 Not stated 141,701 9.8% Furniture & floor covering 1,981,140 Total households 1,445,285 100% Household appliances 1,347,117 Household services & operation 4,573,499 FAMILY STRUCTURE Medical care & health expenses 7,621,238 Type of family Total Total families Motor vehicle purchase 4,977,943 Couple families – Children 566,248 50.34% Motor vehicle running costs 11,101,592 Couple families – No children 370,993 32.98% Recreation 15,236,418 Single parents 168,384 14.97% Recreational & educational equipment 3,966,847 Other families 19,171 1.7% Holidays 7,301,189 Total families 1,124,796 100% Personal care 2,523,184

Commercial Radio Australia 123 SYDNEY

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 186,165 population Cereal crops – Wheat for grain – Production (t) 4,413 Infants/primary 181,649 172,115 353,764 8.15% Cereal crops – Rice for grain – Production (t) 0 Secondary 139,513 135,084 274,597 6.33% Cereal crops – Barley for grain – Production (t) 4,402 TAFE 38,197 43,866 82,063 1.89% Cereal crops – Sorghum for grain – Production (t) 6,515 University 129,936 149,830 279,766 6.45% Cereal crops – Total for grain – Production (t) 17,522 Total 489,295 500,895 990,190 22.82% Vegetables for human consumption – Tomatoes – 2,923 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 1,551 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 416,022 28.72% Fruit & nuts – Apples – Production (kg) 45,592 Mortgaged 481,000 33.21% Fruit & nuts – Nectarines – Production (kg) 549,176 Private rental 438,149 30.25% Fruit & nuts – Peaches – Production (kg) 488,714 Housing authority/Not stated 103,910 7.17% Fruit & nuts – Nuts – Total trees (no.) 3,442 Other tenure type 9,270 0.64% Fruit & nuts – All orchard fruit (incl. nuts) – 175,839 Total trees (no.) Total dwellings 1,448,351 100% Fruit & nuts – Grapes – Total area (ha) 7 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 24,259 Livestock – Dairy cattle – Total (no.) 5,008 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 32,099 Degree 1,053,900 24.29% Certificate 834,330 19.23% INTERNET USAGE Total 1,888,230 43.52% Connection Total Total dwellings Internet accessed from dwelling 1,256,853 86.03% MORTGAGE PAYMENTS Internet not accessed from dwelling 165,972 11.36% Mortgaged Not stated 38,069 2.61% Monthly mortgage payment Total dwellings Total 1,460,894 100% $0 – $449 per month 26,515 5.77% $450 – $799 per month 9,352 2.04% BIRTHPLACE BY REGION $800 – $999 per month 11,027 2.4% Market Region Male Female Total $1,000 – $1,799 per month 94,101 20.48% population $1,800 – $2,399 per month 95,810 20.85% Oceania incl. Australia 1,246,027 1,260,053 2,506,080 59.46% $2,400 – $2,999 per month 62,721 13.65% Europe 138,590 132,087 270,677 6.42% $3,000 – $3,999 per month 74,199 16.15% Africa & Middle East 102,407 91,684 194,091 4.6% $4,000+ per month 66,899 14.56% Asia 350,776 402,781 753,557 17.88% Not stated 18,880 4.11% Americas 13,686 15,064 28,750 0.68% Total mortgaged dwellings 459,504 100% Other 227,504 234,219 461,723 10.95% Total 2,078,990 2,135,888 4,214,878 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 168,094 11.52% 1 vehicle 546,140 37.44% 2+ vehicles 697,643 47.82% Not stated 46,974 3.22% Total 1,458,851 100%

124 Commercial Radio Market Profiles TAMWORTH 2TM 1287 AM • 92.9 FM

Station Name 2TM 1287 AM 92.9 FM Call Sign 2TM 2TTT Frequency 1287 kHz 92.9 MHz Network Super Radio Network Super Radio Network Address PO Box 497, Tamworth, NSW 2340 PO Box 497, Tamworth, NSW 2340 Phone 02 6765 7055 02 6765 7055 Fax 02 6762 0008 02 6762 0008 Email traffic@2tm.com.au [email protected] Web Address 2tm.com.au fm929.com.au Description of Content/Format Talk & Gold Adult Contemporary Demographic Profile of Station Audience 40+ 25-50

Commercial Radio Australia 125 TAMWORTH

Tamworth is located in inland northern NSW at the junction of the New England and Oxley Highways. It is an easy five hour drive from Sydney through the scenic Hunter Valley.

Tamworth is the major business centre of the north-west and New England Region of NSW. Best known as the Country Music Capital of Australasia, Tamworth draws some 100,000 visitors each year to see over 2,800 shows at the internationally acclaimed Country Music Festival.

In comparison to the 2011 census, the population of the radio licence area of Tamworth increased by 3.76% to 73,591. Over half the population in Tamworth is aged over 40 years. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 13,997 people attending an educational institution, 47% were either in infants or primary school; 35% were in secondary school; 10% at TAFE and 9% at University or another tertiary institution. Of the 25,512 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Tamworth’s stability is reflected in its high level of home ownership. Of the total dwellings (27,115) in Tamworth, 35% of dwellings are owned outright and 31% are mortgaged. Private rental properties represent 26% of total dwellings.

23% of the total households (26,852) in Tamworth have a household income range between $21,000 – $41,999pa; 25% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 23% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

Other features of Tamworth include limestone, processed starch, agricultural equipment, freight companies, and the British Aerospace Flying College.

AGRICULTURE Tamworth is a rich farming area that produces a variety of crops and has a strong livestock industry, recognised nationally for its equine and agricultural events. The farms in the area support over 256 thousand beef cattle and 360 thousand sheep and lambs.

Tamworth is a major wheat growing area, producing over 105 thousand tonnes of wheat for grain and 311 thousand tonnes of cereals for grain, according to the latest census.

EMPLOYMENT Tamworth has a strong retail sector that supports the surrounding area. A number of state government departments have offices in Tamworth.

The majority (60%) of the labour force of 34,543 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

126 Commercial Radio Market Profiles TAMWORTH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 10,140 31.25% 10+ years 30,999 32,608 63,607 86.43% Technicians & trade workers/ 7,905 24.36% 0-9 years 5,185 4,799 9,984 13.57% Community & personal service workers 10-17 years 3,912 3,756 7,668 10.42% Clerical & administrative workers 3,721 11.47% 18-24 years 2,721 2,615 5,336 7.25% Sales workers 2,986 9.2% 25-39 years 6,126 6,563 12,689 17.24% Machinery operators & drivers/Labourers 7,197 22.18% 40-54 years 6,996 7,182 14,178 19.27% Not stated 504 1.55% 55-64 years 4,863 5,010 9,873 13.42% Total 32,453 100% 65-74 years 3,838 4,022 7,860 10.68% 75+ years 2,543 3,460 6,003 8.16% INDUSTRY Total 2011 population 34,877 36,047 70,924 Industry Total Workforce Total 2016 population 36,184 37,407 73,591 100% Agriculture, forestry & fishing 3,286 10.2% % change 2011-2016 3.76% Mining 684 2.12% Manufacturing/Electricity, gas, water & 4,829 14.99% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,404 19.88% Employment classification Total Labour force Accommodation & food services Full-time employed 20,647 59.77% Transport, postal & warehousing/ 1,808 5.61% Part-time employed 10,044 29.08% Information, media & communications Not stated employed 1,869 5.41% Financial & insurance services/ 1,842 5.72% Rental hiring & real estate services/ Unemployed 1,983 5.74% Administration & support services Total labour force 34,543 100% Professional scientific & technical services 1,146 3.56% Public administration & safety 1,859 5.77% HOUSEHOLD INCOME Education & training/Health care & 7,388 22.93% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 258 0.8% $0 – $7,749 335 1.25% Other services 1,343 4.17% $7,750 – $20,999 1,516 5.65% Not stated 1,371 4.26% $21,000 – $41,999 6,226 23.19% Total 32,218 100% $42,000 – $77,999 6,675 24.86% $78,000 – $103,999 3,042 11.33% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,575 9.59% Product or service $000’s (pa) $130,000 – $155,999 1,332 4.96% Food & non-alcoholic beverages 353,487 $160,000 – $181,999 759 2.83% Alcoholic beverages 47,846 $182,000 – $207,999 578 2.15% Clothing & footwear 65,453 $208,000+ 835 3.11% Household furnishings & equipment 94,159 Not stated 2,979 11.09% Furniture & floor covering 31,760 Total households 26,852 100% Household appliances 22,694 Household services & operation 72,530 FAMILY STRUCTURE Medical care & health expenses 123,873 Type of family Total Total families Motor vehicle purchase 81,355 Couple families – Children 7,482 38.9% Motor vehicle running costs 203,054 Couple families – No children 7,978 41.48% Recreation 257,864 Single parents 3,532 18.36% Recreational & educational equipment 65,340 Other families 241 1.25% Holidays 120,676 Total families 19,233 100% Personal care 42,688

Commercial Radio Australia 127 TAMWORTH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 925,129 population Cereal crops – Wheat for grain – Production (t) 105,585 Infants/primary 3,391 3,192 6,583 8.95% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,413 2,463 4,876 6.63% Cereal crops – Barley for grain – Production (t) 54,269 TAFE 523 821 1,344 1.83% Cereal crops – Sorghum for grain – Production (t) 139,937 University 360 834 1,194 1.62% Cereal crops – Total for grain – Production (t) 311,704 Total 6,687 7,310 13,997 19.02% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 4 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 9,533 35.16% Fruit & nuts – Apples – Production (kg) 13,507 Mortgaged 8,365 30.85% Fruit & nuts – Nectarines – Production (kg) 8,658 Private rental 7,040 25.96% Fruit & nuts – Peaches – Production (kg) 12,478 Housing authority/Not stated 1,970 7.27% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 207 0.76% Fruit & nuts – All orchard fruit (incl. nuts) – 18,712 Total trees (no.) Total dwellings 27,115 100% Fruit & nuts – Grapes – Total area (ha) 2 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 360,484 Livestock – Dairy cattle – Total (no.) 6,764 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 256,350 Degree 6,938 9.43% Certificate 18,574 25.24% INTERNET USAGE Total 25,512 34.67% Connection Total Total dwellings Internet accessed from dwelling 20,234 74.09% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,198 22.69% Mortgaged Not stated 878 3.21% Monthly mortgage payment Total dwellings Total 27,310 100% $0 – $449 per month 511 6.55% $450 – $799 per month 543 6.96% BIRTHPLACE BY REGION $800 – $999 per month 672 8.61% Market Region Male Female Total $1,000 – $1,799 per month 3,387 43.38% population $1,800 – $2,399 per month 1,469 18.82% Oceania incl. Australia 31,350 32,542 63,892 87.31% $2,400 – $2,999 per month 471 6.03% Europe 507 592 1,099 1.5% $3,000 – $3,999 per month 265 3.39% Africa & Middle East 73 97 170 0.23% $4,000+ per month 155 1.99% Asia 673 479 1,152 1.57% Not stated 334 4.28% Americas 11 34 45 0.06% Total mortgaged dwellings 7,807 100% Other 3,302 3,521 6,823 9.32% Total 35,916 37,265 73,181 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,528 5.61% 1 vehicle 8,921 32.76% 2+ vehicles 15,452 56.74% Not stated 1,334 4.9% Total 27,235 100%

128 Commercial Radio Market Profiles TAREE MAX FM • RADIO 2RE

Station Name Max FM Radio 2RE Call Sign 2MVB 2RE Frequency 107.3 MHz 1557 kHz, 100.3 MHz, 100.1 MHz Network Super Radio Network Super Radio Network Address 35 Cowper St, Taree, NSW 2430 PO Box 275, Taree, NSW 2430 Phone 02 6537 9900 02 6537 9900 Fax 02 6537 9906 02 6537 9906 Email [email protected] [email protected] Web Address maxfm.com.au 2re.com.au Description of Content/Format Adult Pop/Rock Hits & Memories Demographic Profile of Station Audience 16-49 40+

Commercial Radio Australia 129 TAREE

Taree, on the banks of the Manning River, is located on the NSW mid north coast. By road, Taree is approximately 3.5 hours from Sydney and two hours from Newcastle.

2RE is targeted towards the over 40 year old audience. The station features a variety of talk back programs with national and local news as well as their own easy to listen to Breakfast, Afternoon and Drive shows. The music features a wide variety from the 60’s to the 00’s. Max FM targets 16-49 year olds with a mix of today’s hottest music and classic rock. The Breakfast, Morning and Drive programs also feature competitions, song requests, comedy serials and music-based programs.

In comparison to the 2011 census, the population of the radio licence area of Taree has increased by 4.21% to 80,006. Over 63% of the population in Taree is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 12,263 people attending an educational institution, 46% were either in infants or primary school; 36% were in secondary school; 11% at TAFE and 7% at University or another tertiary institution. Of the 28,779 people who already have a tertiary qualification, 23% have a degree and 77% have a certificate, diploma or another tertiary qualification.

Taree has a high proportion of home ownership. Of the total dwellings (31,930) in Taree, 46% of dwellings are owned outright and 25% are mortgaged. Private rental properties represent 22% of total dwellings.

32% of the total households (31,800) in Taree have a household income range between $21,000 – $41,999pa; 27% between $42,000 – $77,999pa; 9% between $78,000 – $103,999pa; and 13% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE The farms in the area support over 17 thousand dairy cattle and 23 thousand beef cattle.

From the current census, figures show that the area produced over 103 thousand kilograms of avocados.

EMPLOYMENT The majority (47%) of the labour force of 29,576 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Taree has a large retail sector that supports the surrounding area.

130 Commercial Radio Market Profiles TAREE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 7,688 28.61% 10+ years 34,482 37,242 71,724 89.65% Technicians & trade workers/ 7,291 27.13% 0-9 years 4,299 3,983 8,282 10.35% Community & personal service workers 10-17 years 3,504 3,489 6,993 8.74% Clerical & administrative workers 2,947 10.97% 18-24 years 2,191 2,136 4,327 5.41% Sales workers 3,235 12.04% 25-39 years 4,436 4,905 9,341 11.68% Machinery operators & drivers/Labourers 5,295 19.7% 40-54 years 6,805 7,570 14,375 17.97% Not stated 417 1.55% 55-64 years 6,362 6,811 13,173 16.47% Total 26,873 100% 65-74 years 6,575 6,716 13,291 16.61% 75+ years 4,609 5,615 10,224 12.78% INDUSTRY Total 2011 population 37,403 39,374 76,777 Industry Total Workforce Total 2016 population 38,781 41,225 80,006 100% Agriculture, forestry & fishing 1,353 5.14% % change 2011-2016 4.21% Mining 166 0.63% Manufacturing/Electricity, gas, water & 4,320 16.42% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,236 23.7% Employment classification Total Labour force Accommodation & food services Full-time employed 13,957 47.19% Transport, postal & warehousing/ 1,113 4.23% Part-time employed 11,038 37.32% Information, media & communications Not stated employed 1,865 6.31% Financial & insurance services/ 1,633 6.21% Rental hiring & real estate services/ Unemployed 2,716 9.18% Administration & support services Total labour force 29,576 100% Professional scientific & technical services 964 3.66% Public administration & safety 1,107 4.21% HOUSEHOLD INCOME Education & training/Health care & 7,070 26.87% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 264 1% $0 – $7,749 653 2.05% Other services 1,032 3.92% $7,750 – $20,999 2,278 7.16% Not stated 1,052 4% $21,000 – $41,999 10,091 31.73% Total 26,310 100% $42,000 – $77,999 8,489 26.69% $78,000 – $103,999 2,867 9.02% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,900 5.97% Product or service $000’s (pa) $130,000 – $155,999 954 3% Food & non-alcoholic beverages 417,477 $160,000 – $181,999 417 1.31% Alcoholic beverages 56,508 $182,000 – $207,999 361 1.14% Clothing & footwear 77,302 $208,000+ 430 1.35% Household furnishings & equipment 111,204 Not stated 3,360 10.57% Furniture & floor covering 37,510 Total households 31,800 100% Household appliances 26,802 Household services & operation 85,660 FAMILY STRUCTURE Medical care & health expenses 146,297 Type of family Total Total families Motor vehicle purchase 96,082 Couple families – Children 6,657 30.26% Motor vehicle running costs 239,812 Couple families – No children 11,155 50.71% Recreation 304,544 Single parents 3,960 18% Recreational & educational equipment 77,168 Other families 225 1.02% Holidays 142,521 Total families 21,997 100% Personal care 50,416

Commercial Radio Australia 131 TAREE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 66,344 population Cereal crops – Wheat for grain – Production (t) 151 Infants/primary 2,992 2,804 5,796 7.24% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,205 2,282 4,487 5.61% Cereal crops – Barley for grain – Production (t) 0 TAFE 525 908 1,433 1.79% Cereal crops – Sorghum for grain – Production (t) 0 University 217 690 907 1.13% Cereal crops – Total for grain – Production (t) 773 Total 5,939 6,684 12,623 15.78% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 25 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 103,747 Fully owned 14,676 45.96% Fruit & nuts – Apples – Production (kg) 66 Mortgaged 7,823 24.5% Fruit & nuts – Nectarines – Production (kg) 66 Private rental 7,182 22.49% Fruit & nuts – Peaches – Production (kg) 66 Housing authority/Not stated 1,957 6.13% Fruit & nuts – Nuts – Total trees (no.) 9,717 Other tenure type 292 0.91% Fruit & nuts – All orchard fruit (incl. nuts) – 12,026 Total trees (no.) Total dwellings 31,930 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 509 Livestock – Dairy cattle – Total (no.) 17,489 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 22,800 Degree 6,557 8.2% Certificate 22,222 27.78% INTERNET USAGE Total 28,779 35.97% Connection Total Total dwellings Internet accessed from dwelling 23,754 73.77% MORTGAGE PAYMENTS Internet not accessed from dwelling 7,460 23.17% Mortgaged Not stated 988 3.07% Monthly mortgage payment Total dwellings Total 32,202 100% $0 – $449 per month 662 9.01% $450 – $799 per month 650 8.85% BIRTHPLACE BY REGION $800 – $999 per month 684 9.31% Market Region Male Female Total $1,000 – $1,799 per month 3,083 41.96% population $1,800 – $2,399 per month 1,276 17.37% Oceania incl. Australia 32,706 34,496 67,202 85.58% $2,400 – $2,999 per month 319 4.34% Europe 1,685 1,621 3,306 4.21% $3,000 – $3,999 per month 233 3.17% Africa & Middle East 72 56 128 0.16% $4,000+ per month 114 1.55% Asia 149 312 461 0.59% Not stated 326 4.44% Americas 42 53 95 0.12% Total mortgaged dwellings 7,347 100% Other 3,552 3,777 7,329 9.33% Total 38,206 40,315 78,521 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,945 6.04% 1 vehicle 12,926 40.14% 2+ vehicles 15,753 48.92% Not stated 1,577 4.9% Total 32,201 100%

132 Commercial Radio Market Profiles WAGGA WAGGA RIVERINA’S HIT 93.1 • RIVERINA’S 1152 TRIPLE M

Station Name Riverina’s Hit 93.1 Riverina’s 1152 Triple M Call Sign 2WZD 2WG Frequency 93.1 MHz 1152 kHz Network Southern Cross Austereo Southern Cross Austereo Address 11 Forsyth St, Wagga Wagga, NSW 2650 PO Box 480, Wagga Wagga, NSW 2650 Phone 02 6932 9730 02 6932 9730 Fax 02 6932 9756 02 6932 9756 Email [email protected] [email protected] Web Address hit.com.au/riverina triplem.com.au/riverina Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 18-35 Females 35-55 Males

Commercial Radio Australia 133 WAGGA WAGGA

Wagga Wagga is the largest inland city in NSW located on the Sturt Highway and Murrumbidgee River, just north of the Victorian border. The city is the gateway to the Riverina Region, a rich agricultural area of southern NSW.

Wagga Wagga is a major centre for the Riverina and supports a number of industries as well as the Charles Sturt University, a variety of colleges, and army and RAAF (including Navy) training bases. Wagga Wagga has a regional base hospital and a radiotherapy unit.

In comparison to the 2011 census, the population of the commercial radio licence area of Wagga Wagga has increased by 3.02% to 113,001. Half the population in Wagga Wagga is aged over 40 years. The birthplace for 87% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 23,495 people attending an educational institution, 43% were either in infants or primary school; 31% were in secondary school; 10% at TAFE and 16% at University or another tertiary institution. Of the 40,016 people who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification.

Wagga Wagga has a high proportion of home ownership. Of the total dwellings (40,795) in Wagga Wagga, 36% of dwellings are owned outright and 32% are mortgaged. Private rental properties represented 24% of total dwellings.

22% of the total households (40,665) in Wagga Wagga have a household income range between $21,000 – $41,999pa; 24% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 24% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE The Riverina is a rich farming area. The farms in the area support over 226 thousand beef cattle and over 2.1 million sheep and lambs.

Wagga Wagga produces large quantities of wheat and a variety of other crops. The area produced over 845 thousand tonnes of wheat for grain and 1.1 million tonnes of cereals for grain. There are over 250 thousand orchard trees (including nuts) in the region. The area produced over 2.3 million kilograms of apples and 2 thousand kilograms of peaches.

EMPLOYMENT The majority (60%) of the labour force of 53,558 are employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

In addition to the university and colleges in Wagga Wagga, farming is a major source of employment for the area. A number of government departments also have regional offices in Wagga Wagga.

The Kapooka Army Base and Forest Hill RAAF Base that includes a tri-services training establishment also employ a large number of people both as recruits and civilian staff.

134 Commercial Radio Market Profiles WAGGA WAGGA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 16,638 32.78% 10+ years 48,422 49,428 97,850 86.59% Technicians & trade workers/ 13,328 26.26% 0-9 years 7,693 7,458 15,151 13.41% Community & personal service workers 10-17 years 5,987 5,492 11,479 10.16% Clerical & administrative workers 5,822 11.47% 18-24 years 5,095 4,935 10,030 8.88% Sales workers 4,628 9.12% 25-39 years 9,915 9,948 19,863 17.58% Machinery operators & drivers/Labourers 9,667 19.05% 40-54 years 10,522 10,585 21,107 18.68% Not stated 667 1.31% 55-64 years 7,274 7,408 14,682 12.99% Total 50,750 100% 65-74 years 5,789 5,813 11,602 10.27% 75+ years 3,840 5,247 9,087 8.04% INDUSTRY Total 2011 population 54,488 55,197 109,685 Industry Total Workforce Total 2016 population 56,115 56,886 113,001 100% Agriculture, forestry & fishing 5,411 10.82% % change 2011-2016 3.02% Mining 110 0.22% Manufacturing/Electricity, gas, water & 8,095 16.19% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 9,454 18.9% Employment classification Total Labour force Accommodation & food services Full-time employed 32,049 59.84% Transport, postal & warehousing/ 2,577 5.15% Part-time employed 15,770 29.44% Information, media & communications Not stated employed 2,853 5.33% Financial & insurance services/ 2,398 4.79% Rental hiring & real estate services/ Unemployed 2,886 5.39% Administration & support services Total labour force 53,558 100% Professional scientific & technical services 1,793 3.58% Public administration & safety 4,331 8.66% HOUSEHOLD INCOME Education & training/Health care & 11,793 23.58% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 339 0.68% $0 – $7,749 574 1.41% Other services 1,809 3.62% $7,750 – $20,999 2,314 5.69% Not stated 1,904 3.81% $21,000 – $41,999 8,927 21.95% Total 50,014 100% $42,000 – $77,999 9,926 24.41% $78,000 – $103,999 4,657 11.45% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 3,992 9.82% Product or service $000’s (pa) $130,000 – $155,999 2,305 5.67% Food & non-alcoholic beverages 534,047 $160,000 – $181,999 1,310 3.22% Alcoholic beverages 72,286 $182,000 – $207,999 900 2.21% Clothing & footwear 98,887 $208,000+ 1,342 3.3% Household furnishings & equipment 142,255 Not stated 4,418 10.86% Furniture & floor covering 47,983 Total households 40,665 100% Household appliances 34,286 Household services & operation 109,579 FAMILY STRUCTURE Medical care & health expenses 187,147 Type of family Total Total families Motor vehicle purchase 122,911 Couple families – Children 11,769 40.63% Motor vehicle running costs 306,773 Couple families – No children 12,058 41.62% Recreation 389,580 Single parents 4,826 16.66% Recreational & educational equipment 98,715 Other families 316 1.09% Holidays 182,316 Total families 28,969 100% Personal care 64,493

Commercial Radio Australia 135 WAGGA WAGGA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,489,162 population Cereal crops – Wheat for grain – Production (t) 845,237 Infants/primary 5,147 4,948 10,095 8.93% Cereal crops – Rice for grain – Production (t) 561 Secondary 3,693 3,593 7,286 6.45% Cereal crops – Barley for grain – Production (t) 297,504 TAFE 1,080 1,345 2,425 2.15% Cereal crops – Sorghum for grain – Production (t) 87 University 1,113 2,576 3,689 3.26% Cereal crops – Total for grain – Production (t) 1,186,868 Total 11,033 12,462 23,495 20.79% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 45 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 14,701 36.04% Fruit & nuts – Apples – Production (kg) 2,317,892 Mortgaged 12,944 31.73% Fruit & nuts – Nectarines – Production (kg) 38 Private rental 9,771 23.95% Fruit & nuts – Peaches – Production (kg) 2,694 Housing authority/Not stated 3,036 7.44% Fruit & nuts – Nuts – Total trees (no.) 75,340 Other tenure type 343 0.84% Fruit & nuts – All orchard fruit (incl. nuts) – 250,026 Total trees (no.) Total dwellings 40,795 100% Fruit & nuts – Grapes – Total area (ha) 217 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 2,152,802 Livestock – Dairy cattle – Total (no.) 5,193 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 226,115 Degree 12,069 10.68% Certificate 27,947 24.73% INTERNET USAGE Total 40,016 35.41% Connection Total Total dwellings Internet accessed from dwelling 31,239 75.88% MORTGAGE PAYMENTS Internet not accessed from dwelling 8,690 21.11% Mortgaged Not stated 1,240 3.01% Monthly mortgage payment Total dwellings Total 41,169 100% $0 – $449 per month 931 7.59% $450 – $799 per month 983 8.01% BIRTHPLACE BY REGION $800 – $999 per month 1,116 9.1% Market Region Male Female Total $1,000 – $1,799 per month 5,438 44.33% population $1,800 – $2,399 per month 2,022 16.48% Oceania incl. Australia 48,013 48,783 96,796 86.9% $2,400 – $2,999 per month 625 5.1% Europe 872 941 1,813 1.63% $3,000 – $3,999 per month 410 3.34% Africa & Middle East 342 265 607 0.54% $4,000+ per month 224 1.83% Asia 1,114 965 2,079 1.87% Not stated 517 4.21% Americas 36 44 80 0.07% Total mortgaged dwellings 12,266 100% Other 5,096 4,921 10,017 8.99% Total 55,473 55,919 111,392 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,235 5.44% 1 vehicle 13,698 33.31% 2+ vehicles 23,434 56.99% Not stated 1,754 4.27% Total 41,121 100%

136 Commercial Radio Market Profiles WOLLONGONG WAVE FM • I98 FM

Station Name Wave FM i98 FM Call Sign 2UUL 2WIN Frequency 96.5 MHz 98.1 MHz Network Grant Broadcasters WIN Network Address PO Box 474, Warrawong, NSW 2502 Television Ave, Mount Saint Thomas, NSW 2500 Phone 02 4275 2965 02 4223 4198 Fax 02 4274 2000 - Email [email protected] win@i98fm.com.au Web Address wavefm.com.au i98fm.com.au Description of Content/Format Music Hot Adult Contemporary Demographic Profile of Station Audience 25-54

Commercial Radio Australia 137 WOLLONGONG

Wollongong is a bustling and vibrant centre of activity with a distinctly multicultural atmosphere located on a spectacular stretch of the southern NSW coast, just 80 kilometres south of Sydney.

Strikingly tucked between the mountains and the sea, Wollongong’s stunning natural environment includes some of the most pristine beaches in NSW and the Illawarra escarpment offers a great network of walking trails and dazzling views of the coastline.

Wollongong is the third largest city in NSW and is largely known for its history of farming, coal mining and steel making, however the city has grown and diversified and is rapidly emerging as a city looking towards education, information technology and telecommunications, manufacturing and tourism as the industries of the future.

Wollongong has had increased growth in the real estate market, with much of this growth a direct result of Sydneysiders choosing to relocate to the region, particularly the northern suburbs. Their primary motivation being their inability to afford housing in the Sydney region combined with Wollongong’s convenient proximity to Sydney.

In comparison to the 2011 census, the population of Wollongong has increased by 5.72% to 293,951. Half the population in the Wollongong commercial radio licence area is aged over 40 years. The birthplace for 78% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 65,362 people attending an educational institution, 37% were either in infants or primary school; 29% were in secondary school; 9% at TAFE and 25% at University or another tertiary institution. Of the 121,736 people who already have a tertiary qualification, 36% have a degree and 64% have a certificate, diploma or another tertiary qualification.

Wollongong is a family oriented city, reflected in the large number of families with children (45% of total families) and single parents (17%). The area has a high proportion of home ownership. Of the total dwellings (105,468) in Wollongong, 36% of dwellings are owned outright and 33% are mortgaged. Private rental properties represent 21% of total dwellings.

20% of the total households (105,007) in Wollongong have a household income range between $21,000 – $41,999pa; 22% between $42,000 – $77,999pa; 11% between $78,000 – $103,999pa; and 30% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail and chain stores are represented in the city.

AGRICULTURE The farms in the area support over 2 thousand beef cattle and 8 thousand dairy cattle.

The region produces an average quantity of fruits with apple production over 329 thousand kilograms, nectarines 24 thousand kilograms and peaches over 123 thousand kilograms.

EMPLOYMENT Wollongong’s famous manufacturing steelworks industry was established in the late 1920s and remains a major economic element of the city. The majority (55%) of the labour force of 138,076 are employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

138 Commercial Radio Market Profiles WOLLONGONG

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 40,941 31.8% 10+ years 126,012 131,460 257,472 87.59% Technicians & trade workers/ 36,057 28.01% 0-9 years 18,789 17,690 36,479 12.41% Community & personal service workers 10-17 years 14,437 13,820 28,257 9.61% Clerical & administrative workers 17,308 13.44% 18-24 years 14,851 13,668 28,519 9.7% Sales workers 12,080 9.38% 25-39 years 26,727 27,262 53,989 18.37% Machinery operators & drivers/Labourers 20,499 15.92% 40-54 years 28,583 29,790 58,373 19.86% Not stated 1,856 1.44% 55-64 years 17,680 18,920 36,600 12.45% Total 128,741 100% 65-74 years 13,720 14,581 28,301 9.63% 75+ years 10,014 13,419 23,433 7.97% INDUSTRY Total 2011 population 137,144 140,897 278,041 Industry Total Workforce Total 2016 population 144,801 149,150 293,951 100% Agriculture, forestry & fishing 517 0.41% % change 2011-2016 5.72% Mining 2,464 1.93% Manufacturing/Electricity, gas, water & 21,063 16.52% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 25,202 19.77% Employment classification Total Labour force Accommodation & food services Full-time employed 76,400 55.33% Transport, postal & warehousing/ 7,077 5.55% Part-time employed 45,474 32.93% Information, media & communications Not stated employed 6,838 4.95% Financial & insurance services/ 10,527 8.26% Rental hiring & real estate services/ Unemployed 9,364 6.78% Administration & support services Total labour force 138,076 100% Professional scientific & technical services 6,726 5.28% Public administration & safety 9,321 7.31% HOUSEHOLD INCOME Education & training/Health care & 32,991 25.88% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,638 1.28% $0 – $7,749 1,738 1.66% Other services 5,195 4.07% $7,750 – $20,999 5,796 5.52% Not stated 4,777 3.75% $21,000 – $41,999 21,234 20.22% Total 127,498 100% $42,000 – $77,999 22,624 21.55% $78,000 – $103,999 11,803 11.24% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 10,688 10.18% Product or service $000’s (pa) $130,000 – $155,999 7,084 6.75% Food & non-alcoholic beverages 1,374,509 $160,000 – $181,999 4,489 4.27% Alcoholic beverages 185,958 $182,000 – $207,999 3,335 3.18% Clothing & footwear 254,517 $208,000+ 5,822 5.54% Household furnishings & equipment 366,204 Not stated 10,394 9.9% Furniture & floor covering 123,522 Total households 105,007 100% Household appliances 88,245 Household services & operation 282,097 FAMILY STRUCTURE Medical care & health expenses 481,741 Type of family Total Total families Motor vehicle purchase 316,382 Couple families – Children 35,048 44.53% Motor vehicle running costs 789,339 Couple families – No children 29,062 36.92% Recreation 1,002,678 Single parents 13,691 17.39% Recreational & educational equipment 254,093 Other families 906 1.15% Holidays 469,276 Total families 78,707 100% Personal care 165,989

Commercial Radio Australia 139 WOLLONGONG

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 7,449 population Cereal crops – Wheat for grain – Production (t) 6 Infants/primary 12,341 11,896 24,237 8.25% Cereal crops – Rice for grain – Production (t) 0 Secondary 9,549 9,440 18,989 6.46% Cereal crops – Barley for grain – Production (t) 0 TAFE 2,778 2,941 5,719 1.95% Cereal crops – Sorghum for grain – Production (t) 0 University 7,724 8,693 16,417 5.58% Cereal crops – Total for grain – Production (t) 10 Total 32,392 32,970 65,362 22.24% Vegetables for human consumption – Tomatoes – 5 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 18 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 37,839 35.88% Fruit & nuts – Apples – Production (kg) 308,355 Mortgaged 34,334 32.55% Fruit & nuts – Nectarines – Production (kg) 28,270 Private rental 22,504 21.34% Fruit & nuts – Peaches – Production (kg) 83,139 Housing authority/Not stated 9,984 9.47% Fruit & nuts – Nuts – Total trees (no.) 1 Other tenure type 807 0.77% Fruit & nuts – All orchard fruit (incl. nuts) – 21,299 Total trees (no.) Total dwellings 105,468 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 7 Livestock – Dairy cattle – Total (no.) 8,254 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 2,517 Degree 43,779 14.89% Certificate 77,957 26.52% INTERNET USAGE Total 121,736 41.41% Connection Total Total dwellings Internet accessed from dwelling 85,839 80.82% MORTGAGE PAYMENTS Internet not accessed from dwelling 17,601 16.57% Mortgaged Not stated 2,766 2.6% Monthly mortgage payment Total dwellings Total 106,206 100% $0 – $449 per month 1,777 5.41% $450 – $799 per month 1,167 3.55% BIRTHPLACE BY REGION $800 – $999 per month 1,297 3.95% Market Region Male Female Total $1,000 – $1,799 per month 9,570 29.13% population $1,800 – $2,399 per month 8,512 25.91% Oceania incl. Australia 110,354 112,867 223,221 78.06% $2,400 – $2,999 per month 4,318 13.14% Europe 12,324 13,284 25,608 8.96% $3,000 – $3,999 per month 3,603 10.97% Africa & Middle East 1,383 1,129 2,512 0.88% $4,000+ per month 1,539 4.68% Asia 3,912 4,254 8,166 2.86% Not stated 1,070 3.26% Americas 522 655 1,177 0.41% Total mortgaged dwellings 32,853 100% Other 12,494 12,781 25,275 8.84% Total 140,989 144,970 285,959 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 8,270 7.81% 1 vehicle 36,417 34.38% 2+ vehicles 57,424 54.21% Not stated 3,812 3.6% Total 105,923 100%

140 Commercial Radio Market Profiles YOUNG ROCCY FM • 1350 2LF

Station Name Roccy FM 1350 2LF Call Sign 2LFF 2LF Frequency 93.9 MHz 1350 kHz Network Super Radio Network Super Radio Network Address PO Box 31, Young, NSW 2594 PO Box 31, Young, NSW 2594 Phone 02 6382 1133 02 6382 1133 Fax 02 6382 4403 02 6382 4403 Email reception@2lf.com.au [email protected] Web Address roccyfm.com.au 2lf.com.au Description of Content/Format Best of 80s, 90s & Today Local News, Sport, Music & Talk Demographic Profile of Station Audience 14-40 40-70

Commercial Radio Australia 141 YOUNG

The town of Young is located in the southwest region of southern NSW in the western foothills of the Great Dividing Range, less than two hours drive from the Canberra area. The two commercial radio stations in the area, 2LF and Roccy FM broadcast to the towns of Young, Cowra, Cootamundra and smaller surrounding towns such as Harden, Boorowa, Grenfell and Temora.

In comparison to the 2011 census, the total listening area population of Young has increased by 1.43% to 47,535. Over 57% of the population is aged over 40 years. The birthplace for 88% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 8,443 people attending an educational institution, 49% were either in infants or primary, 34% were attending a secondary educational institution, 10% attending TAFE and 7% at University or another tertiary institution. Of the 15,300 people who already have a tertiary qualification, 25% have a degree and 78% have a certificate, diploma or another tertiary qualification.

The stability of the area is reflected in a high level of home ownership. Of the total dwellings (18,385) in Young, 43% of dwellings are owned outright and 28% are mortgaged. Private rental properties represent 21% of total dwellings.

28% of the total households (18,203) in Young have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; 10% between $78,000 – $103,999pa; and 17% over $104,000pa.

AGRICULTURE Young is a rich agricultural area, primarily devoted to farming. The irrigated river flats around Cowra produce vegetables and grapes. With over 7 hundred hectares of vineyards throughout the Shires of Young, Harden and Boorowa, the emerging premium wine growing area known as “Hilltops” Wine Region has developed.

According to the latest census, Young harvests over 109 thousand kilograms of peaches and over 74 thousand kilograms of nectarines. Many of the fruits are preserved, pickled and packaged for export.

The area is a big wheat and canola producer. The area produced over 393 thousand tonnes of wheat for grain and over 468 thousand tonnes of cereals for grain.

Farms in the area support over 117 thousand beef cattle and more than 1.9 million sheep and lambs.

EMPLOYMENT The majority (57%) of the labour force of 20,334 are employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Whilst Young is primarily a farming district, there is also a strong retail sector in Young that supports the surrounding areas.

142 Commercial Radio Market Profiles YOUNG

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,442 33.59% 10+ years 20,481 21,175 41,656 87.63% Technicians & trade workers/ 4,537 23.65% 0-9 years 3,027 2,852 5,879 12.37% Community & personal service workers 10-17 years 2,348 2,229 4,577 9.63% Clerical & administrative workers 1,997 10.41% 18-24 years 1,607 1,516 3,123 6.57% Sales workers 1,739 9.07% 25-39 years 3,186 3,445 6,631 13.95% Machinery operators & drivers/Labourers 4,217 21.99% 40-54 years 4,412 4,639 9,051 19.04% Not stated 249 1.3% 55-64 years 3,511 3,351 6,862 14.44% Total 19,181 100% 65-74 years 3,212 3,150 6,362 13.38% 75+ years 2,205 2,845 5,050 10.62% INDUSTRY Total 2011 population 23,197 23,669 46,866 Industry Total Workforce Total 2016 population 23,508 24,027 47,535 100% Agriculture, forestry & fishing 3,825 20.42% % change 2011-2016 1.43% Mining 125 0.67% Manufacturing/Electricity, gas, water & 2,612 13.94% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,588 19.16% Employment classification Total Labour force Accommodation & food services Full-time employed 11,613 57.11% Transport, postal & warehousing/ 950 5.07% Part-time employed 6,433 31.64% Information, media & communications Not stated employed 1,142 5.62% Financial & insurance services/ 754 4.03% Rental hiring & real estate services/ Unemployed 1,146 5.64% Administration & support services Total labour force 20,334 100% Professional scientific & technical services 628 3.35% Public administration & safety 1,015 5.42% HOUSEHOLD INCOME Education & training/Health care & 3,610 19.27% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 117 0.62% $0 – $7,749 304 1.67% Other services 734 3.92% $7,750 – $20,999 1,206 6.63% Not stated 773 4.13% $21,000 – $41,999 5,110 28.07% Total 18,731 100% $42,000 – $77,999 4,685 25.74% $78,000 – $103,999 1,881 10.33% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,320 7.25% Product or service $000’s (pa) $130,000 – $155,999 666 3.66% Food & non-alcoholic beverages 239,620 $160,000 – $181,999 383 2.1% Alcoholic beverages 32,434 $182,000 – $207,999 265 1.46% Clothing & footwear 44,369 $208,000+ 399 2.19% Household furnishings & equipment 63,828 Not stated 1,984 10.9% Furniture & floor covering 21,529 Total households 18,203 100% Household appliances 15,383 Household services & operation 49,166 FAMILY STRUCTURE Medical care & health expenses 83,970 Type of family Total Total families Motor vehicle purchase 55,148 Couple families – Children 4,592 36.56% Motor vehicle running costs 137,645 Couple families – No children 5,829 46.41% Recreation 174,800 Single parents 2,003 15.95% Recreational & educational equipment 44,292 Other families 136 1.08% Holidays 81,803 Total families 12,560 100% Personal care 28,937

Commercial Radio Australia 143 YOUNG

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 844,686 population Cereal crops – Wheat for grain – Production (t) 393,382 Infants/primary 2,093 2,023 4,116 8.66% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,396 1,464 2,860 6.02% Cereal crops – Barley for grain – Production (t) 55,560 TAFE 314 564 878 1.85% Cereal crops – Sorghum for grain – Production (t) 8 University 164 425 589 1.24% Cereal crops – Total for grain – Production (t) 468,712 Total 3,967 4,476 8,443 17.76% Vegetables for human consumption – Tomatoes – 7 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 327 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 7,948 43.23% Fruit & nuts – Apples – Production (kg) 2,458 Mortgaged 5,092 27.7% Fruit & nuts – Nectarines – Production (kg) 74,496 Private rental 3,820 20.78% Fruit & nuts – Peaches – Production (kg) 109,935 Housing authority/Not stated 1,374 7.47% Fruit & nuts – Nuts – Total trees (no.) 1,128 Other tenure type 151 0.82% Fruit & nuts – All orchard fruit (incl. nuts) – 339,679 Total trees (no.) Total dwellings 18,385 100% Fruit & nuts – Grapes – Total area (ha) 733 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,930,815 Livestock – Dairy cattle – Total (no.) 3,503 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 117,824 Degree 3,759 7.91% Certificate 11,541 24.28% INTERNET USAGE Total 15,300 32.19% Connection Total Total dwellings Internet accessed from dwelling 13,057 70.47% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,849 26.17% Mortgaged Not stated 622 3.36% Monthly mortgage payment Total dwellings Total 18,528 100% $0 – $449 per month 575 12% $450 – $799 per month 636 13.27% BIRTHPLACE BY REGION $800 – $999 per month 591 12.33% Market Region Male Female Total $1,000 – $1,799 per month 1,918 40.02% population $1,800 – $2,399 per month 554 11.56% Oceania incl. Australia 20,486 20,854 41,340 88.09% $2,400 – $2,999 per month 138 2.88% Europe 379 479 858 1.83% $3,000 – $3,999 per month 91 1.9% Africa & Middle East 45 26 71 0.15% $4,000+ per month 54 1.13% Asia 104 156 260 0.55% Not stated 236 4.92% Americas 14 22 36 0.08% Total mortgaged dwellings 4,793 100% Other 2,169 2,193 4,362 9.3% Total 23,197 23,730 46,927 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,091 5.91% 1 vehicle 6,221 33.68% 2+ vehicles 10,236 55.42% Not stated 921 4.99% Total 18,469 100%

144 Commercial Radio Market Profiles NEW SOUTH WALES & ACT

DATA TABLES DATA TABLE INDEX

2016 CENSUS OF POPULATION & HOUSING Motor vehicles xxi Age – All People, Males, Females i Motor vehicle purchase Family structure iv Motor vehicle fuel, lubricants & additives Birthplace – All People, Males, Females v Vehicle registration & insurance Employment viii Motor vehicle parts & accessories Labour force Motor vehicle batteries Occupation Tyres & tubes Industry Vehicle charges Other xii Transport xxii Household income Public transport fares Dwelling tenure type Taxi fares Ride sharing services 2016 HOUSEHOLD EXPENDITURE SURVEY Airfares Mortgage payment xv Audio & video xxiii Food & beverages xvi Audio visual equipment & parts Televisions Food & non-alcoholic beverages Pay TV fees Bakery products, flour & cereals Home computer equipment Meat (excl. fish & seafood) Games consoles Fish & seafood Computer games & computer software Dairy products Entertainment media xxiv Fruit & nuts Vegetables Media streaming services Confectionery Audio content – Physical, Digital Non-alcoholic beverages Film & television content – Physical, Digital Meals out & fast food Recreation xxv Prepared cat food Books, newspapers, magazines & other printed material Prepared dog food Recreation Beer Recreational & educational equipment Wine Sports fees & charges Spirits Clubs & association subscriptions Other alcoholic beverages Music concert fees & charges Clothing & footwear xviii Health & fitness studio charges Holidays xxvi Clothing Holidays – Australia, Overseas Footwear Other accommodation charges – Australia, Overseas Household furnishings & equipment xix Other package tours – Australia, Overseas Furniture & floor coverings Personal care xxvii Blankets, linen & furnishings Personal care Household appliances Oral hygiene products Glassware, tableware, cutlery & utensils Feminine hygiene products Tools & other durables Toiletries & cosmetics Household services & operation Haircare products Medical & health xx Fragrances Medical care & health expenses Hair services Accident & health insurance Insurance xxviii Health practitioners’ fees House & contents insurance Medicines, pharmaceutical products & therapeutic appliances Accident & health insurance Other medical care & health expenses Vehicle registration & insurance Travel insurance Hospital, medical & dental insurance 146 Commercial Radio Market Profiles 2016 CENSUS OF POPULATION & HOUSING

AGE – ALL PEOPLE ALL PEOPLE Area All People Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+ ALBURY 148,588 129,728 18,860 14,782 11,795 24,971 29,265 20,744 16,415 11,756 ARMIDALE 38,810 34,238 4,572 4,076 4,577 6,162 7,294 5,137 4,089 2,903 BATHURST 57,396 49,941 7,455 6,201 5,495 9,845 11,227 7,452 5,918 3,803 BEGA 76,103 68,751 7,352 6,371 3,739 8,592 14,360 14,299 12,782 8,608 BROKEN HILL 19,007 16,784 2,223 1,531 1,437 3,233 3,652 2,873 2,256 1,802 CAMPBELLTOWN 280,664 237,950 42,714 30,754 26,721 60,774 55,773 31,728 20,957 11,243 CANBERRA 452,073 392,143 59,930 40,429 46,229 107,769 93,508 48,851 33,910 21,447 COFFS HARBOUR 85,635 75,347 10,288 8,420 5,759 12,923 16,805 13,168 10,460 7,812 COOMA 22,870 20,403 2,467 2,094 1,663 3,648 5,037 3,474 2,740 1,747 DENILIQUIN 65,151 57,460 7,691 6,165 4,257 9,567 12,369 9,813 8,583 6,706 DUBBO 73,447 62,878 10,569 7,311 5,832 13,339 14,006 9,535 7,282 5,573 GOSFORD 330,289 289,723 40,566 32,015 25,579 54,603 65,607 43,494 37,286 31,139 GOULBURN 52,078 45,753 6,325 5,100 3,562 8,336 11,351 7,580 6,105 3,719 GRAFTON 56,176 49,998 6,178 5,279 3,218 7,188 10,920 9,390 8,164 5,839 GRIFFITH 68,185 58,795 9,390 7,403 4,988 11,741 13,341 9,104 6,644 5,574 GUNNEDAH 48,687 41,987 6,700 4,758 3,227 7,834 9,557 6,994 5,630 3,987 INVERELL 37,171 32,455 4,716 3,770 2,506 5,434 6,901 5,412 4,882 3,550 KATOOMBA 315,105 271,536 43,569 32,223 28,939 64,462 63,807 39,044 27,340 15,721 KEMPSEY 130,474 116,196 14,278 12,311 7,567 17,150 24,495 19,997 19,519 15,157 LISMORE 147,666 130,842 16,824 14,287 9,381 22,116 30,953 23,844 17,412 12,849 LITHGOW 90,056 79,271 10,785 8,554 6,234 13,761 18,785 13,665 11,381 6,891 MOREE 43,334 36,586 6,748 4,065 2,994 7,735 8,624 5,882 4,520 2,766 MUDGEE 24,908 21,493 3,415 2,375 1,703 4,361 5,095 3,270 2,786 1,903 MURWILLUMBAH 245,576 217,899 27,677 22,011 16,573 43,423 50,774 34,864 28,163 22,091 MUSWELLBROOK 59,239 50,740 8,499 6,198 4,605 11,200 12,428 7,543 5,432 3,334 NEWCASTLE 585,815 511,544 74,271 55,006 51,490 108,983 115,123 75,016 60,699 45,227 NOWRA 176,381 156,841 19,540 16,623 11,246 24,611 33,423 26,605 25,722 18,611 ORANGE 80,481 69,373 11,108 8,548 5,777 13,376 15,969 10,575 8,763 6,365 PARKES 37,520 32,319 5,201 3,921 2,630 5,801 7,261 5,138 4,228 3,340 SYDNEY 4,338,914 3,774,843 564,071 391,799 418,222 1,056,766 878,693 464,682 321,559 243,122 TAMWORTH 73,591 63,607 9,984 7,668 5,336 12,689 14,178 9,873 7,860 6,003 TAREE 80,006 71,724 8,282 6,993 4,327 9,341 14,375 13,173 13,291 10,224 WAGGA WAGGA 113,001 97,850 15,151 11,479 10,030 19,863 21,107 14,682 11,602 9,087 WOLLONGONG 293,951 257,472 36,479 28,257 28,519 53,989 58,373 36,600 28,301 23,433 YOUNG 47,535 41,656 5,879 4,577 3,123 6,631 9,051 6,862 6,362 5,050 i Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – MALES MALES Area All Males Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+ ALBURY 73,065 63,521 9,544 7,462 6,157 12,106 14,335 10,114 8,184 5,163 ARMIDALE 18,844 16,546 2,298 2,069 2,225 3,005 3,465 2,520 2,062 1,200 BATHURST 28,905 25,084 3,821 3,196 2,858 5,138 5,521 3,759 2,996 1,616 BEGA 37,461 33,696 3,765 3,245 1,956 4,143 6,878 6,966 6,507 4,001 BROKEN HILL 9,362 8,231 1,131 798 748 1,585 1,880 1,437 1,108 675 CAMPBELLTOWN 138,290 116,443 21,847 15,801 13,672 29,428 27,226 15,225 10,303 4,788 CANBERRA 222,971 191,823 31,148 20,673 23,263 52,920 46,154 23,518 16,203 9,092 COFFS HARBOUR 41,549 36,368 5,181 4,358 2,967 6,208 7,917 6,383 5,166 3,369 COOMA 11,829 10,533 1,296 1,111 925 1,845 2,558 1,843 1,435 816 DENILIQUIN 32,422 28,477 3,945 3,174 2,197 4,621 6,020 4,927 4,413 3,125 DUBBO 36,397 30,976 5,421 3,717 2,999 6,521 6,946 4,664 3,712 2,417 GOSFORD 159,796 138,926 20,870 16,341 13,003 26,628 31,646 20,575 17,617 13,116 GOULBURN 26,418 23,087 3,331 2,637 1,962 4,212 5,634 3,811 3,150 1,681 GRAFTON 28,064 24,852 3,212 2,805 1,696 3,566 5,314 4,685 4,143 2,643 GRIFFITH 34,360 29,605 4,755 3,784 2,646 5,838 6,766 4,718 3,328 2,525 GUNNEDAH 24,358 20,954 3,404 2,431 1,642 3,832 4,788 3,578 2,892 1,791 INVERELL 18,478 16,083 2,395 1,946 1,278 2,702 3,345 2,762 2,476 1,574 KATOOMBA 154,932 132,604 22,328 16,594 14,789 31,611 31,009 18,772 13,314 6,515 KEMPSEY 63,540 56,277 7,263 6,240 3,951 8,309 11,710 9,601 9,653 6,813 LISMORE 71,833 63,198 8,635 7,246 4,869 10,517 14,646 11,767 8,763 5,390 LITHGOW 43,893 38,453 5,440 4,363 3,314 6,767 9,066 6,561 5,550 2,832 MOREE 22,076 18,660 3,416 2,154 1,554 3,743 4,359 3,147 2,421 1,282 MUDGEE 12,701 10,956 1,745 1,261 945 2,299 2,533 1,658 1,425 835 MURWILLUMBAH 118,830 104,639 14,191 11,136 8,434 20,705 24,247 16,567 13,942 9,608 MUSWELLBROOK 30,150 25,868 4,282 3,167 2,511 5,638 6,246 3,933 2,864 1,509 NEWCASTLE 287,889 249,694 38,195 28,321 26,245 53,834 56,369 36,473 29,352 19,100 NOWRA 86,224 76,215 10,009 8,408 5,947 12,143 16,022 12,738 12,521 8,436 ORANGE 39,842 34,103 5,739 4,397 2,915 6,476 7,804 5,339 4,321 2,851 PARKES 18,816 16,171 2,645 1,964 1,402 2,837 3,612 2,642 2,226 1,488 SYDNEY 2,141,424 1,852,277 289,147 202,266 211,948 523,019 432,006 225,626 155,038 102,374 TAMWORTH 36,184 30,999 5,185 3,912 2,721 6,126 6,996 4,863 3,838 2,543 TAREE 38,781 34,482 4,299 3,504 2,191 4,436 6,805 6,362 6,575 4,609 WAGGA WAGGA 56,115 48,422 7,693 5,987 5,095 9,915 10,522 7,274 5,789 3,840 WOLLONGONG 144,801 126,012 18,789 14,437 14,851 26,727 28,583 17,680 13,720 10,014 YOUNG 23,508 20,481 3,027 2,348 1,607 3,186 4,412 3,511 3,212 2,205 ii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – FEMALES FEMALES Area All Females Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+ ALBURY 75,523 66,207 9,316 7,320 5,638 12,865 14,930 10,630 8,231 6,593 ARMIDALE 19,966 17,692 2,274 2,007 2,352 3,157 3,829 2,617 2,027 1,703 BATHURST 28,491 24,857 3,634 3,005 2,637 4,707 5,706 3,693 2,922 2,187 BEGA 38,642 35,055 3,587 3,126 1,783 4,449 7,482 7,333 6,275 4,607 BROKEN HILL 9,645 8,553 1,092 733 689 1,648 1,772 1,436 1,148 1,127 CAMPBELLTOWN 142,374 121,507 20,867 14,953 13,049 31,346 28,547 16,503 10,654 6,455 CANBERRA 229,102 200,320 28,782 19,756 22,966 54,849 47,354 25,333 17,707 12,355 COFFS HARBOUR 44,086 38,979 5,107 4,062 2,792 6,715 8,888 6,785 5,294 4,443 COOMA 11,041 9,870 1,171 983 738 1,803 2,479 1,631 1,305 931 DENILIQUIN 32,729 28,983 3,746 2,991 2,060 4,946 6,349 4,886 4,170 3,581 DUBBO 37,050 31,902 5,148 3,594 2,833 6,818 7,060 4,871 3,570 3,156 GOSFORD 170,493 150,797 19,696 15,674 12,576 27,975 33,961 22,919 19,669 18,023 GOULBURN 25,660 22,666 2,994 2,463 1,600 4,124 5,717 3,769 2,955 2,038 GRAFTON 28,112 25,146 2,966 2,474 1,522 3,622 5,606 4,705 4,021 3,196 GRIFFITH 33,825 29,190 4,635 3,619 2,342 5,903 6,575 4,386 3,316 3,049 GUNNEDAH 24,329 21,033 3,296 2,327 1,585 4,002 4,769 3,416 2,738 2,196 INVERELL 18,693 16,372 2,321 1,824 1,228 2,732 3,556 2,650 2,406 1,976 KATOOMBA 160,173 138,932 21,241 15,629 14,150 32,851 32,798 20,272 14,026 9,206 KEMPSEY 66,934 59,919 7,015 6,071 3,616 8,841 12,785 10,396 9,866 8,344 LISMORE 75,833 67,644 8,189 7,041 4,512 11,599 16,307 12,077 8,649 7,459 LITHGOW 46,163 40,818 5,345 4,191 2,920 6,994 9,719 7,104 5,831 4,059 MOREE 21,258 17,926 3,332 1,911 1,440 3,992 4,265 2,735 2,099 1,484 MUDGEE 12,207 10,537 1,670 1,114 758 2,062 2,562 1,612 1,361 1,068 MURWILLUMBAH 126,746 113,260 13,486 10,875 8,139 22,718 26,527 18,297 14,221 12,483 MUSWELLBROOK 29,089 24,872 4,217 3,031 2,094 5,562 6,182 3,610 2,568 1,825 NEWCASTLE 297,926 261,850 36,076 26,685 25,245 55,149 58,754 38,543 31,347 26,127 NOWRA 90,157 80,626 9,531 8,215 5,299 12,468 17,401 13,867 13,201 10,175 ORANGE 40,639 35,270 5,369 4,151 2,862 6,900 8,165 5,236 4,442 3,514 PARKES 18,704 16,148 2,556 1,957 1,228 2,964 3,649 2,496 2,002 1,852 SYDNEY 2,197,490 1,922,566 274,924 189,533 206,274 533,747 446,687 239,056 166,521 140,748 TAMWORTH 37,407 32,608 4,799 3,756 2,615 6,563 7,182 5,010 4,022 3,460 TAREE 41,225 37,242 3,983 3,489 2,136 4,905 7,570 6,811 6,716 5,615 WAGGA WAGGA 56,886 49,428 7,458 5,492 4,935 9,948 10,585 7,408 5,813 5,247 WOLLONGONG 149,150 131,460 17,690 13,820 13,668 27,262 29,790 18,920 14,581 13,419 YOUNG 24,027 21,175 2,852 2,229 1,516 3,445 4,639 3,351 3,150 2,845 iii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

FAMILY STRUCTURE Area Couple families – with children Couple families – no children Single parents Other families Total families ALBURY 15,483 16,996 6,124 339 38,942 ARMIDALE 3,730 4,126 1,589 116 9,561 BATHURST 6,066 5,830 2,408 124 14,428 BEGA 6,279 11,379 3,120 141 20,919 BROKEN HILL 1,614 2,067 1,089 54 4,824 CAMPBELLTOWN 38,703 22,328 13,691 757 75,479 CANBERRA 55,713 44,506 16,425 1,286 117,930 COFFS HARBOUR 8,401 10,014 4,382 146 22,943 COOMA 2,186 2,783 766 34 5,769 DENILIQUIN 6,398 8,072 2,359 102 16,931 DUBBO 7,418 7,571 3,459 281 18,729 GOSFORD 36,946 33,969 17,030 1,015 88,960 GOULBURN 5,606 6,108 2,064 107 13,885 GRAFTON 5,010 7,266 2,661 147 15,084 GRIFFITH 7,386 7,064 2,561 210 17,221 GUNNEDAH 5,023 5,564 2,068 152 12,807 INVERELL 3,462 4,491 1,675 104 9,732 KATOOMBA 40,073 27,919 15,509 957 84,458 KEMPSEY 11,469 17,049 6,460 297 35,275 LISMORE 13,954 16,252 7,475 418 38,099 LITHGOW 9,917 9,736 3,882 184 23,719 MOREE 4,220 4,492 1,936 179 10,827 MUDGEE 2,559 2,585 932 60 6,136 MURWILLUMBAH 24,848 27,153 11,554 731 64,286 MUSWELLBROOK 6,807 6,177 2,359 117 15,460 NEWCASTLE 65,872 62,221 28,443 1,888 158,424 NOWRA 17,649 22,902 7,293 354 48,198 ORANGE 8,779 8,645 3,359 206 20,989 PARKES 3,948 4,145 1,581 95 9,769 SYDNEY 566,248 370,993 168,384 19,171 1,124,796 TAMWORTH 7,482 7,978 3,532 241 19,233 TAREE 6,657 11,155 3,960 225 21,997 WAGGA WAGGA 11,769 12,058 4,826 316 28,969 WOLLONGONG 35,048 29,062 13,691 906 78,707 YOUNG 4,592 5,829 2,003 136 12,560 iv Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – ALL PEOPLE ALL PEOPLE Area Total – population Total – Oceania incl. Australia Total – Europe Total – Africa & Middle East Total – Asia Total – Americas Total – Other ALBURY 125,874 4,771 300 2,095 183 13,671 146,894 ARMIDALE 31,973 938 223 939 124 4,048 38,245 BATHURST 48,910 1,621 190 626 62 5,250 56,659 BEGA 61,381 4,921 96 410 205 7,921 74,934 BROKEN HILL 16,525 163 13 148 10 1,871 18,730 CAMPBELLTOWN 204,142 13,561 6,244 19,904 1,186 27,652 272,689 CANBERRA 322,204 23,668 5,367 41,321 3,457 40,533 436,550 COFFS HARBOUR 69,370 4,092 464 1,912 209 8,180 84,227 COOMA 18,288 1,115 47 203 100 2,696 22,449 DENILIQUIN 55,056 1,710 149 666 50 6,759 64,390 DUBBO 62,819 828 260 1,203 56 7,518 72,684 GOSFORD 267,962 20,111 1,709 5,172 988 26,026 321,968 GOULBURN 43,798 1,968 151 531 124 4,864 51,436 GRAFTON 48,111 1,749 57 377 90 5,311 55,695 GRIFFITH 54,785 1,956 521 1,880 33 8,611 67,786 GUNNEDAH 42,014 581 57 201 60 5,435 48,348 INVERELL 31,589 659 37 348 107 4,149 36,889 KATOOMBA 244,191 19,646 3,847 12,821 863 25,752 307,120 KEMPSEY 109,078 6,154 302 815 294 11,617 128,260 LISMORE 120,247 6,135 442 1,085 710 16,162 144,781 LITHGOW 71,769 6,145 314 1,344 426 8,058 88,056 MOREE 36,325 434 124 362 42 5,711 42,998 MUDGEE 20,585 664 64 163 39 3,138 24,653 MURWILLUMBAH 191,096 15,873 1,679 3,913 1,555 26,059 240,175 MUSWELLBROOK 50,663 1,262 211 638 73 5,807 58,654 NEWCASTLE 503,188 20,528 2,544 8,956 1,264 39,454 575,934 NOWRA 142,052 11,828 459 1,804 513 15,766 172,422 ORANGE 68,935 1,756 328 989 66 7,120 79,194 PARKES 32,768 452 89 275 7 3,928 37,519 SYDNEY 2,506,080 270,677 194,091 753,557 28,750 461,723 4,214,878 TAMWORTH 63,892 1,099 170 1,152 45 6,823 73,181 TAREE 67,202 3,306 128 461 95 7,329 78,521 WAGGA WAGGA 96,796 1,813 607 2,079 80 10,017 111,392 WOLLONGONG 223,221 25,608 2512 8,166 1,177 25,275 285,959 YOUNG 41,340 858 71 260 36 4,362 46,927 v Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – MALES MALES Area Male – total Male – Oceania incl. Australia Male – Europe Male – Africa & Middle East Male – Asia Male – Americas Male – Other ALBURY 62,105 2,323 167 930 94 6,695 72,314 ARMIDALE 15,544 475 126 391 59 1,956 18,551 BATHURST 24,698 845 114 315 23 2,612 28,607 BEGA 30,251 2,503 54 108 90 3,894 36,900 BROKEN HILL 8,112 96 6 59 4 940 9,217 CAMPBELLTOWN 100,897 6,758 3,220 9,266 608 13,507 134,256 CANBERRA 160,071 11,752 2,923 18,982 1,598 20,134 215,460 COFFS HARBOUR 33,784 2,032 232 798 78 3,928 40,852 COOMA 9,473 558 24 107 42 1,403 11,607 DENILIQUIN 27,428 795 77 290 20 3,407 32,017 DUBBO 31,153 400 128 579 24 3,812 36,096 GOSFORD 130,346 9,976 831 1,965 499 12,374 155,991 GOULBURN 22,273 971 85 227 71 2,492 26,119 GRAFTON 24,039 909 24 117 46 2,707 27,842 GRIFFITH 27,662 966 306 915 12 4,330 34,191 GUNNEDAH 21,150 273 22 77 20 2,671 24,213 INVERELL 15,758 299 22 147 55 2,036 18,317 KATOOMBA 120,143 9,927 1,974 5,738 410 12,658 150,850 KEMPSEY 53,104 2,966 168 284 147 5,668 62,337 LISMORE 58,610 3,054 220 319 317 7,928 70,448 LITHGOW 35,154 3,084 181 562 191 3,958 43,130 MOREE 18,479 242 74 133 11 2,888 21,827 MUDGEE 10,620 304 42 66 12 1,603 12,647 MURWILLUMBAH 92,748 7,924 906 1,270 645 12,640 116,133 MUSWELLBROOK 25,693 652 113 296 34 2,923 29,711 NEWCASTLE 248,295 10,306 1,313 3,646 557 19,416 283,533 NOWRA 69,743 5,794 238 754 227 7,823 84,579 ORANGE 34,164 818 138 428 21 3,543 39,112 PARKES 16,515 183 40 127 0 2,008 18,873 SYDNEY 1,246,027 138,590 102,407 350,776 13,686 227,504 2,078,990 TAMWORTH 31,350 507 73 673 11 3,302 35,916 TAREE 32,706 1,685 72 149 42 3,552 38,206 WAGGA WAGGA 48,013 872 342 1,114 36 5,096 55,473 WOLLONGONG 110,354 12,324 1,383 3,912 522 12,494 140,989 YOUNG 20,486 379 45 104 14 2,169 23,197 vi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – FEMALES FEMALES Area Female – total Female – Oceania incl. Australia Female – Europe Female – Africa & Middle East Female – Asia Female – Americas Female – Other ALBURY 63,769 2,448 133 1,165 89 6,976 74,580 ARMIDALE 16,429 463 97 548 65 2,092 19,694 BATHURST 24,212 776 76 311 39 2,638 28,052 BEGA 31,130 2,418 42 302 115 4,027 38,034 BROKEN HILL 8,413 67 7 89 6 931 9,513 CAMPBELLTOWN 103,245 6,803 3,024 10,638 578 14,145 138,433 CANBERRA 162,133 11,916 2,444 22,339 1,859 20,399 221,090 COFFS HARBOUR 35,586 2,060 232 1,114 131 4,252 43,375 COOMA 8,815 557 23 96 58 1,293 10,842 DENILIQUIN 27,628 915 72 376 30 3,352 32,373 DUBBO 31,666 428 132 624 32 3,706 36,588 GOSFORD 137,616 10,135 878 3,207 489 13,652 165,977 GOULBURN 21,525 997 66 304 53 2,372 25,317 GRAFTON 24,072 840 33 260 44 2,604 27,853 GRIFFITH 27,123 990 215 965 21 4,281 33,595 GUNNEDAH 20,864 308 35 124 40 2,764 24,135 INVERELL 15,831 360 15 201 52 2,113 18,572 KATOOMBA 124,048 9,719 1,873 7,083 453 13,094 156,270 KEMPSEY 55,974 3,188 134 531 147 5,949 65,923 LISMORE 61,637 3,081 222 766 393 8,234 74,333 LITHGOW 36,615 3,061 133 782 235 4,100 44,926 MOREE 17,846 192 50 229 31 2,823 21,171 MUDGEE 9,965 360 22 97 27 1,535 12,006 MURWILLUMBAH 98,348 7,949 773 2,643 910 13,419 124,042 MUSWELLBROOK 24,970 610 98 342 39 2,884 28,943 NEWCASTLE 254,893 10,222 1,231 5,310 707 20,038 292,401 NOWRA 72,309 6,034 221 1,050 286 7,943 87,843 ORANGE 34,771 938 190 561 45 3,577 40,082 PARKES 16,253 269 49 148 7 1,920 18,646 SYDNEY 1,260,053 132,087 91,684 402,781 15,064 234,219 2,135,888 TAMWORTH 32,542 592 97 479 34 3,521 37,265 TAREE 34,496 1,621 56 312 53 3,777 40,315 WAGGA WAGGA 48,783 941 265 965 44 4,921 55,919 WOLLONGONG 112,867 13,284 1,129 4,254 655 12,781 144,970 YOUNG 20,854 479 26 156 22 2,193 23,730 vii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT: LABOUR FORCE Area Full-time employed Part-time employed Not stated employed Unemployed Total labour force ALBURY 40,698 23,203 4,090 3,928 71,919 ARMIDALE 9,864 5,930 963 1,243 18,000 BATHURST 15,872 8,295 1,506 1,546 27,219 BEGA 14,930 11,967 1,896 1,896 30,689 BROKEN HILL 4,814 2,279 513 708 8,314 CAMPBELLTOWN 87,598 37,286 7,007 8,561 140,452 CANBERRA 158,521 65,544 13,064 11,486 248,615 COFFS HARBOUR 18,876 14,177 1,874 2,726 37,653 COOMA 7,134 3,419 642 368 11,563 DENILIQUIN 16,855 9,434 1,972 1,302 29,563 DUBBO 21,164 9,230 1,861 2,072 34,327 GOSFORD 84,108 50,033 7,469 10,186 151,796 GOULBURN 14,949 7,498 1,454 1,247 25,148 GRAFTON 10,752 7,903 1,273 1,936 21,864 GRIFFITH 19,816 8,861 1,921 1,496 32,094 GUNNEDAH 13,436 6,371 1,256 1,245 22,308 INVERELL 8,813 4,898 968 1,068 15,747 KATOOMBA 99,796 45,319 7,440 8,728 161,283 KEMPSEY 25,648 18,869 2,900 3,836 51,253 LISMORE 31,865 25,729 3,370 4,574 65,538 LITHGOW 23,276 14,390 2,025 2,417 42,108 MOREE 12,319 5,121 1,205 1,102 19,747 MUDGEE 6,019 3,285 579 707 10,590 MURWILLUMBAH 60,475 42,923 5,725 7,622 116,745 MUSWELLBROOK 17,022 8,291 1,562 1,772 28,647 NEWCASTLE 153,481 90,648 13,804 20,205 278,138 NOWRA 39,864 26,787 3,978 3,998 74,627 ORANGE 22,437 11,228 1,995 2,178 37,838 PARKES 10,195 4,788 1,021 959 16,963 SYDNEY 1,363,446 614,464 97,937 133,242 2,209,089 TAMWORTH 20,647 10,044 1,869 1,983 34,543 TAREE 13,957 11,038 1,865 2,716 29,576 WAGGA WAGGA 32,049 15,770 2,853 2,886 53,558 WOLLONGONG 76,400 45,474 6,838 9,364 138,076 YOUNG 11,613 6,433 1,142 1,146 20,334 viii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT: OCCUPATION Technicians & trade Clerical & Managers/ Machinery operators Area workers/Community & administrative Sales workers Not stated Total Professionals & drivers/Labourers personal service workers workers ALBURY 21,780 17,988 8,029 6,409 12,760 985 67,951 ARMIDALE 6,499 3,717 1,999 1,523 2,790 206 16,734 BATHURST 8,071 6,920 3,061 2,312 4,864 383 25,611 BEGA 8,619 8,085 3,303 3,112 5,215 421 28,755 BROKEN HILL 2,184 2,143 797 734 1,585 133 7,576 CAMPBELLTOWN 35,222 33,843 21,170 12,752 26,460 2,458 131,905 CANBERRA 107,012 48,882 40,222 16,593 18,704 5,768 237,181 COFFS HARBOUR 11,044 9,003 4,398 3,629 6,212 498 34,784 COOMA 3,894 2,815 1,283 987 2,063 155 11,197 DENILIQUIN 9,209 6,762 2,825 2,623 6,463 426 28,308 DUBBO 10,642 8,334 3,853 3,029 6,021 467 32,346 GOSFORD 42,268 39,666 19,270 15,063 23,240 2,246 141,753 GOULBURN 8,020 6,369 3,098 1,930 4,188 408 24,013 GRAFTON 5,579 5,528 2,445 2,101 4,096 321 20,070 GRIFFITH 10,575 6,280 3,207 2,374 7,530 487 30,453 GUNNEDAH 7,109 4,717 2,169 1,596 5,080 371 21,042 INVERELL 5,134 3,300 1,425 1,246 3,197 289 14,591 KATOOMBA 44,154 39,140 24,933 13,826 28,036 2,650 152,739 KEMPSEY 14,000 13,198 5,853 4,872 8,331 759 47,013 LISMORE 20,485 15,783 6,938 6,172 10,851 856 61,085 LITHGOW 14,261 10,581 5,225 3,028 6,068 583 39,746 MOREE 6,606 3,978 2,013 1,356 4,264 338 18,555 MUDGEE 2,858 2,585 989 888 2,378 128 9,826 MURWILLUMBAH 35,325 30,555 13,467 12,240 15,675 1,667 108,929 MUSWELLBROOK 6,853 7,325 2,768 2,011 7,427 383 26,767 NEWCASTLE 77,260 71,226 34,135 25,243 46,375 3,567 257,806 NOWRA 22,641 20,561 8,107 6,987 11,237 1,061 70,594 ORANGE 12,227 8,758 4,230 3,111 6,711 502 35,539 PARKES 5,922 3,671 1,643 1,198 3,230 260 15,924 SYDNEY 849,182 428,731 304,230 185,500 267,465 40,066 2,075,174 TAMWORTH 10,140 7,905 3,721 2,986 7,197 504 32,453 TAREE 7,688 7,291 2,947 3,235 5,295 417 26,873 WAGGA WAGGA 16,638 13,328 5,822 4,628 9,667 667 50,750 WOLLONGONG 40,941 36,057 17,308 12,080 20,499 1,856 128,741 YOUNG 6,442 4,537 1,997 1,739 4,217 249 19,181 ix Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT: INDUSTRY Agriculture, Manufacturing/Electricity, gas, Wholesale trade/Retail trade/ Transport, postal & warehousing/ Area Total workforce Mining forestry & fishing water & waste services/Construction Accommodation & food services Information, media & communications ALBURY 67,144 5,348 92 12,741 13,270 3,453 ARMIDALE 16,465 2,509 49 1,574 3,087 540 BATHURST 25,359 1,667 533 4,541 4,715 1,276 BEGA 28,187 1,707 25 4,724 6,978 1,138 BROKEN HILL 7,409 574 762 602 1,660 320 CAMPBELLTOWN 130,272 999 516 26,501 25,784 11,099 CANBERRA 234,559 1,008 33 20,941 34,463 9,611 COFFS HARBOUR 34,448 2,108 64 4,892 7,967 1,446 COOMA 11,054 1,422 29 1,664 2,594 388 DENILIQUIN 27,754 4,765 42 5,363 5,658 1,171 DUBBO 31,717 3,976 979 4,126 6,030 1,431 GOSFORD 140,365 937 590 26,144 29,679 7,976 GOULBURN 23,686 2,302 234 3,500 4,000 1,249 GRAFTON 19,616 1,637 86 3,012 4,362 925 GRIFFITH 29,948 6,988 278 5,994 4,862 1,155 GUNNEDAH 20,876 4,099 1,236 2,258 3,459 1,047 INVERELL 14,375 3,355 77 2,037 2,527 501 KATOOMBA 151,645 1,413 237 29,911 29,663 11,110 KEMPSEY 46,414 1,454 105 8,140 10,464 1,985 LISMORE 60,150 3,592 170 9,076 13,121 2,417 LITHGOW 39,245 679 823 5,917 7,285 2,103 MOREE 18,253 5,007 277 1,687 3,082 744 MUDGEE 9,684 1,056 1,422 1,183 1,948 318 MURWILLUMBAH 108,077 1,605 578 17,786 25,102 5,036 MUSWELLBROOK 26,634 2,633 4,949 3,630 4,549 953 NEWCASTLE 256,050 2,422 10,926 43,648 51,789 12,643 NOWRA 69,676 1,814 553 12,156 14,863 3,090 ORANGE 35,082 3,724 1,375 5,063 6,327 1,536 PARKES 15,687 3,379 676 1,800 2,651 697 SYDNEY 2,063,990 5,407 1,538 295,096 405,070 165,607 TAMWORTH 32,218 3,286 684 4,829 6,404 1,808 TAREE 26,310 1,353 166 4,320 6,236 1,113 WAGGA WAGGA 50,014 5,411 110 8,095 9,454 2,577 WOLLONGONG 127,498 517 2,464 21,063 25,202 7,077 YOUNG 18,731 3,825 125 2,612 3,588 950

x Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT: INDUSTRY (continued) Financial & insurance services/ Education & training/ Professional scientific & Public administration Arts & recreation Area Rental hiring & real estate services/ Health care & Other services Not stated technical services & safety services Administration & support services social assistance ALBURY 3,566 2,539 5,485 14,963 594 2,535 2,558 ARMIDALE 942 799 831 5,017 110 522 485 BATHURST 1,306 957 2,116 6,040 274 949 985 BEGA 1,635 1,195 1,938 6,259 423 1,042 1,123 BROKEN HILL 295 136 515 1,900 56 317 272 CAMPBELLTOWN 11,238 6,370 8,727 25,475 1,453 5,011 7,099 CANBERRA 12,242 21,420 70,944 46,432 3,864 7,151 6,450 COFFS HARBOUR 2,235 1,539 2,032 9,094 446 1,317 1,308 COOMA 615 420 986 1,755 499 329 353 DENILIQUIN 1,075 836 1,135 5,196 265 987 1,261 DUBBO 1,505 1,136 2,336 7,355 378 1,310 1,155 GOSFORD 12,058 7,692 8,817 32,601 2,016 5,963 5,892 GOULBURN 1,234 1,241 3,150 4,686 251 940 899 GRAFTON 1,094 659 1,518 4,565 242 768 748 GRIFFITH 1,154 748 1,432 4,984 101 972 1,280 GUNNEDAH 887 714 1,209 4,103 101 842 921 INVERELL 649 363 820 2,897 45 483 621 KATOOMBA 12,662 7,391 11,679 31,634 2,440 5,931 7,574 KEMPSEY 3,129 1,853 2,665 12,704 427 1,854 1,634 LISMORE 3,842 3,092 2,855 16,264 878 2,174 2,669 LITHGOW 2,723 2,169 3,533 10,338 807 1,371 1,497 MOREE 806 653 996 3,350 89 707 855 MUDGEE 447 338 409 1,750 98 450 265 MURWILLUMBAH 9,146 6,373 5,036 25,438 2,606 4,150 5,221 MUSWELLBROOK 1,462 869 1,389 3,911 206 1,051 1,032 NEWCASTLE 19,286 13,663 17,144 61,686 2,660 10,905 9,278 NOWRA 5,048 3,681 5,874 16,170 930 2,647 2,850 ORANGE 1,801 1,275 2,431 8,651 262 1,384 1,253 PARKES 577 429 934 3,252 62 572 658 SYDNEY 252,199 213,244 111,312 400,342 33,132 72,621 108,422 TAMWORTH 1,842 1,146 1,859 7,388 258 1,343 1,371 TAREE 1,633 964 1,107 7,070 264 1,032 1,052 WAGGA WAGGA 2,398 1,793 4,331 11,793 339 1,809 1,904 WOLLONGONG 10,527 6,726 9,321 32,991 1,638 5,195 4,777 YOUNG 754 628 1,015 3,610 117 734 773 xi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER: HOUSEHOLD INCOME Area $0 – $7,749pa $7,750 – $20,999pa $21,000 – $41,999pa $42,000 – $77,999pa $78,000 – $103,999pa $104,000 – $129,999pa ALBURY 774 3,153 12,419 14,133 6,418 5,380 ARMIDALE 241 853 3,202 3,383 1,617 1,240 BATHURST 287 1,069 4,157 4,733 2,400 1,994 BEGA 587 2,080 8,844 8,407 2,888 2,137 BROKEN HILL 77 634 2,110 1,694 709 566 CAMPBELLTOWN 1,018 2,890 12,707 18,298 11,455 11,028 CANBERRA 1,555 4,602 16,300 28,552 19,790 21,148 COFFS HARBOUR 448 1,962 8,153 8,462 3,549 2,664 COOMA 130 515 1,851 1,989 965 807 DENILIQUIN 455 1,491 6,103 6,233 2,723 2,064 DUBBO 406 1,440 5,486 6,102 2,886 2,434 GOSFORD 1,726 5,982 26,791 28,074 13,782 11,823 GOULBURN 301 1,020 3,862 4,248 2,021 1,828 GRAFTON 378 1,436 6,514 5,682 2,081 1,416 GRIFFITH 364 1,331 4,975 5,958 2,654 2,270 GUNNEDAH 288 1,114 4,005 4,148 1,938 1,634 INVERELL 307 1,039 3,984 3,607 1,344 876 KATOOMBA 1,174 3,900 16,893 23,216 13,859 13,007 KEMPSEY 826 3,359 14,637 13,264 4,850 3,730 LISMORE 711 3,519 14,499 14,506 5,977 4,448 LITHGOW 479 1,772 7,274 7,511 3,839 3,376 MOREE 331 1,017 3,321 3,685 1,701 1,416 MUDGEE 177 556 2,126 1,923 876 796 MURWILLUMBAH 1,378 4,555 20,819 22,537 10,441 8,480 MUSWELLBROOK 396 1,037 3,830 4,389 2,273 2,374 NEWCASTLE 2,946 11,107 45,479 49,747 24,760 22,070 NOWRA 1,079 3,493 15,908 16,136 7,080 5,600 ORANGE 468 1,780 6,352 6,931 3,238 2,812 PARKES 241 866 3,053 3,203 1,423 1,207 SYDNEY 34,094 54,948 189,307 267,582 162,592 164,327 TAMWORTH 335 1,516 6,226 6,675 3,042 2,575 TAREE 653 2,278 10,091 8,489 2,867 1,900 WAGGA WAGGA 574 2,314 8,927 9,926 4,657 3,992 WOLLONGONG 1,738 5,796 21,234 22,624 11,803 10,688 YOUNG 304 1,206 5,110 4,685 1,881 1,320 xii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER: HOUSEHOLD INCOME (continued) Area $130,000 – $156,000pa $156,000 – $181,999pa $182,000 – $207,999pa $208,000+ pa Not stated Total households ALBURY 3,101 1,703 1,004 1,466 5,796 55,347 ARMIDALE 674 398 286 426 1,487 13,807 BATHURST 1,252 852 545 804 2,080 20,173 BEGA 1,003 518 335 498 3,204 30,501 BROKEN HILL 334 189 145 218 925 7,601 CAMPBELLTOWN 7,434 4,811 3,309 5,696 8,568 87,214 CANBERRA 13,750 10,939 10,700 20,470 13,979 161,785 COFFS HARBOUR 1,410 757 568 808 3,247 32,028 COOMA 442 270 207 262 954 8,392 DENILIQUIN 1,016 516 358 527 2,946 24,432 DUBBO 1,500 864 561 835 3,221 25,735 GOSFORD 7,278 4,456 3,330 5,183 12,739 121,164 GOULBURN 1,108 818 613 1,058 2,054 18,931 GRAFTON 765 359 234 319 2,339 21,523 GRIFFITH 1,221 632 494 731 2,926 23,556 GUNNEDAH 898 507 431 584 2,154 17,701 INVERELL 423 185 158 237 1,622 13,782 KATOOMBA 8,526 5,431 3,908 6,566 9,965 106,445 KEMPSEY 2,015 1,106 734 1,061 5,270 50,852 LISMORE 2,356 1,184 973 1,495 5,763 55,431 LITHGOW 2,184 1,344 1,057 1,659 3,306 33,801 MOREE 708 421 315 449 1,963 15,327 MUDGEE 440 247 243 372 994 8,750 MURWILLUMBAH 5,140 2,972 2,247 3,753 9,848 92,170 MUSWELLBROOK 1,395 876 680 1,287 2,208 20,745 NEWCASTLE 14,002 8,526 5,989 10,344 21,079 216,049 NOWRA 3,231 1,969 1,579 2,618 7,177 65,870 ORANGE 1,650 1,011 739 1,236 3,063 29,280 PARKES 638 409 263 379 1,669 13,351 SYDNEY 105,719 76,472 79,769 168,774 141,701 1,445,285 TAMWORTH 1,332 759 578 835 2,979 26,852 TAREE 954 417 361 430 3,360 31,800 WAGGA WAGGA 2,305 1,310 900 1,342 4,418 40,665 WOLLONGONG 7,084 4,489 3,335 5,822 10,394 105,007 YOUNG 666 383 265 399 1,984 18,203 xiii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER: DWELLING TENURE TYPE Area Fully owned Mortgaged Private rental Housing authority/Not stated Other tenure type Total dwellings ALBURY 19,523 18,502 13,560 3,518 415 55,518 ARMIDALE 5,187 3,759 3,726 1,001 119 13,792 BATHURST 7,118 6,854 4,764 1,217 88 20,041 BEGA 14,541 7,913 5,998 1,866 270 30,588 BROKEN HILL 3,261 2,166 1,576 481 42 7,526 CAMPBELLTOWN 22,470 38,975 17,755 7,556 805 87,561 CANBERRA 44,743 63,543 41,074 12,596 780 162,736 COFFS HARBOUR 12,404 9,151 8,027 2,209 297 32,088 COOMA 3,478 2,622 1,895 521 54 8,570 DENILIQUIN 9,948 7,339 5,190 1,792 222 24,491 DUBBO 9,100 8,254 6,388 2,033 259 26,034 GOSFORD 42,756 41,854 28,197 7,532 1,521 121,860 GOULBURN 7,231 6,720 3,634 1,158 131 18,874 GRAFTON 9,572 5,961 4,816 1,178 105 21,632 GRIFFITH 9,263 6,521 5,857 1,762 192 23,595 GUNNEDAH 6,869 5,187 4,354 1,289 164 17,863 INVERELL 5,758 3,712 3,225 1,039 99 13,833 KATOOMBA 32,357 42,826 24,569 6,285 482 106,519 KEMPSEY 22,098 13,375 11,462 3,427 651 51,013 LISMORE 21,730 16,074 14,030 3,488 467 55,789 LITHGOW 13,251 12,411 6,000 1,607 252 33,521 MOREE 5,244 3,754 4,490 1,761 197 15,446 MUDGEE 3,354 2,697 2,060 604 44 8,759 MURWILLUMBAH 32,551 28,937 25,120 5,130 571 92,309 MUSWELLBROOK 6,828 7,259 5,416 1,416 125 21,044 NEWCASTLE 74,801 74,767 50,227 15,475 1,610 216,880 NOWRA 28,963 19,881 12,729 3,855 678 66,106 ORANGE 10,819 9,563 6,561 2,131 130 29,204 PARKES 5,564 4,071 2,900 1,095 99 13,729 SYDNEY 416,022 481,000 438,149 103,910 9,270 1,448,351 TAMWORTH 9,533 8,365 7,040 1,970 207 27,115 TAREE 14,676 7,823 7,182 1,957 292 31,930 WAGGA WAGGA 14,701 12,944 9,771 3,036 343 40,795 WOLLONGONG 37,839 34,334 22,504 9,984 807 105,468 YOUNG 7,948 5,092 3,820 1,374 151 18,385 xiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MORTGAGE PAYMENT $0 – $449 $450 – $799 $800 – $999 $1,000 – $1,799 $1,800 – $2,399 $2,400 – $2,999 $3,000 – $3,999 $4,000+ Total mortgaged Area Not stated per month per month per month per month per month per month per month per month dwellings ALBURY 1,290 1,355 1,522 8,097 2,837 812 511 263 725 17,412 ARMIDALE 355 284 286 1,542 571 162 135 80 177 3,592 BATHURST 361 327 361 2,569 1,480 595 337 205 246 6,481 BEGA 815 574 612 2,956 1,296 384 265 138 324 7,364 BROKEN HILL 333 441 307 735 111 25 12 23 121 2,108 CAMPBELLTOWN 1,514 946 1,204 10,101 10,249 5,836 4,421 1,858 1,514 37,643 CANBERRA 3,100 1,668 1,827 15,200 15,989 9,143 8,077 4,341 1,654 60,999 COFFS HARBOUR 669 555 567 3,255 1,959 650 385 180 281 8,501 COOMA 167 224 264 907 403 166 110 85 107 2,433 DENILIQUIN 695 775 726 2,852 903 222 176 108 413 6,870 DUBBO 566 589 661 3,313 1,319 366 282 142 376 7,614 GOSFORD 2,333 1,595 1,729 13,749 10,278 4,479 3,054 1,412 1,521 40,150 GOULBURN 356 333 407 2,254 1,269 601 550 301 286 6,357 GRAFTON 526 517 544 2,486 856 219 99 76 219 5,542 GRIFFITH 673 664 635 2,395 746 201 135 122 341 5,912 GUNNEDAH 464 403 457 1,842 795 259 166 140 301 4,827 INVERELL 440 475 423 1,265 362 93 80 54 201 3,393 KATOOMBA 1,949 1,316 1,447 11,789 11,215 5,947 4,165 1,690 1,598 41,116 KEMPSEY 953 895 995 4,914 2,617 883 484 219 526 12,486 LISMORE 1,264 1,058 1,001 5,768 2,863 1,163 811 411 696 15,035 LITHGOW 772 659 613 4,040 2,788 1,368 953 376 376 11,945 MOREE 390 295 277 1,362 480 138 93 87 262 3,384 MUDGEE 155 163 124 885 568 262 142 71 100 2,470 MURWILLUMBAH 1,847 1,161 1,151 8,507 6,417 3,467 2,425 1,268 1,328 27,571 MUSWELLBROOK 313 304 345 2,407 1,595 745 617 261 317 6,904 NEWCASTLE 4,048 3,189 3,385 25,501 17,965 7,484 4,924 2,244 2,651 71,391 NOWRA 1,411 983 1,031 6,442 4,137 1,826 1,370 832 814 18,846 ORANGE 574 616 681 3,571 1,762 696 494 269 370 9,033 PARKES 393 361 407 1,501 461 190 103 71 222 3,709 SYDNEY 26,515 9,352 11,027 94,101 95,810 62,721 74,199 66,899 18,880 459,504 TAMWORTH 511 543 672 3,387 1,469 471 265 155 334 7,807 TAREE 662 650 684 3,083 1,276 319 233 114 326 7,347 WAGGA WAGGA 931 983 1,116 5,438 2,022 625 410 224 517 12,266 WOLLONGONG 1,777 1,167 1,297 9,570 8,512 4,318 3,603 1,539 1,070 32,853 YOUNG 575 636 591 1,918 554 138 91 54 236 4,793 xv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES Food & non-alcoholic Bakery products, flour Meat Area Fish & seafood Dairy products Fruit & nuts beverages & cereals (excl. fish & seafood) ALBURY 718,548 59,995 78,056 16,838 43,300 44,895 ARMIDALE 180,857 14,221 19,368 4,289 10,353 11,269 BATHURST 262,826 20,666 28,147 6,233 15,045 16,377 BEGA 400,427 31,569 42,909 9,492 22,973 24,954 BROKEN HILL 98,694 7,777 10,593 2,333 5,672 6,146 CAMPBELLTOWN 1,265,986 93,604 122,903 31,942 65,108 78,513 CANBERRA 2,291,872 184,586 254,936 55,212 137,006 151,789 COFFS HARBOUR 419,520 32,988 44,928 9,950 24,015 26,140 COOMA 111,685 8,782 11,961 2,649 6,394 6,960 DENILIQUIN 317,506 26,594 34,517 7,435 19,185 19,841 DUBBO 340,138 26,746 36,427 8,067 19,471 21,194 GOSFORD 1,755,326 129,847 170,541 44,268 90,352 108,864 GOULBURN 249,235 19,597 26,691 5,911 14,267 15,530 GRAFTON 281,439 22,130 30,140 6,675 16,111 17,536 GRIFFITH 309,495 24,336 33,145 7,340 17,717 19,285 GUNNEDAH 232,170 18,256 24,864 5,506 13,290 14,466 INVERELL 181,803 14,306 19,508 4,309 10,437 11,326 KATOOMBA 1,541,647 114,001 149,696 38,892 79,303 95,609 KEMPSEY 663,759 52,193 71,085 15,743 37,997 41,359 LISMORE 727,503 57,205 77,912 17,255 41,646 45,331 LITHGOW 474,337 35,670 47,326 11,775 25,136 29,454 MOREE 196,965 15,642 21,618 4,633 11,691 12,243 MUDGEE 114,552 9,007 12,268 2,717 6,557 7,137 MURWILLUMBAH 1,129,670 91,584 130,314 26,116 72,076 69,861 MUSWELLBROOK 272,643 21,438 29,198 6,466 15,607 16,988 NEWCASTLE 2,829,023 222,431 302,924 67,108 161,921 176,279 NOWRA 860,522 67,614 92,049 20,426 49,198 53,617 ORANGE 382,914 30,109 41,008 9,082 21,920 23,860 PARKES 177,959 13,993 19,058 4,220 10,187 11,088 SYDNEY 20,937,340 1,547,820 2,032,087 528,354 1,076,482 1,298,463 TAMWORTH 353,487 27,795 37,856 8,384 20,235 22,026 TAREE 417,477 32,827 44,709 9,901 23,898 26,013 WAGGA WAGGA 534,047 41,993 57,194 12,666 30,572 33,277 WOLLONGONG 1,374,509 108,058 147,153 32,609 78,656 85,646 YOUNG 239,620 18,842 25,662 5,683 13,717 14,931 xvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES (continued) PET FOOD Area Vegetables Confectionery Non-alcoholic beverages Meals out & fast food Prepared cat food Prepared dog food ALBURY 45,787 39,108 43,724 256,821 3,634 7,663 ARMIDALE 10,942 9,582 10,789 66,250 770 1,810 BATHURST 15,901 13,925 15,679 96,276 1,119 2,630 BEGA 24,281 21,240 23,908 146,530 1,719 4,019 BROKEN HILL 5,980 5,233 5,903 36,064 428 995 CAMPBELLTOWN 74,839 61,793 70,297 507,046 5,057 9,706 CANBERRA 157,731 114,438 137,019 851,333 10,401 33,834 COFFS HARBOUR 25,382 22,228 25,027 153,675 1,787 4,199 COOMA 6,759 5,916 6,662 40,912 475 1,119 DENILIQUIN 20,288 17,305 19,341 113,327 1,619 3,397 DUBBO 20,579 18,022 20,292 124,596 1,449 3,404 GOSFORD 103,785 85,734 97,524 702,581 7,015 13,489 GOULBURN 15,079 13,205 14,868 91,299 1,062 2,494 GRAFTON 17,027 14,912 16,790 103,094 1,199 2,817 GRIFFITH 18,725 16,398 18,463 113,371 1,318 3,098 GUNNEDAH 14,046 12,301 13,850 85,046 989 2,324 INVERELL 11,006 9,636 10,863 66,474 779 1,831 KATOOMBA 91,139 75,261 85,617 617,345 6,159 11,827 KEMPSEY 40,159 35,169 39,598 243,142 2,828 6,644 LISMORE 44,015 38,546 43,401 266,492 3,100 7,282 LITHGOW 28,217 23,685 26,865 185,617 1,928 3,935 MOREE 12,015 10,493 11,997 70,477 906 2,129 MUDGEE 6,930 6,069 6,833 41,961 488 1,146 MURWILLUMBAH 70,104 60,868 71,785 384,003 6,010 14,114 MUSWELLBROOK 16,495 14,446 16,265 99,872 1,161 2,729 NEWCASTLE 171,156 149,874 168,753 1,036,476 12,053 28,306 NOWRA 52,048 45,549 51,292 315,589 3,664 8,588 ORANGE 23,167 20,288 22,844 140,266 1,631 3,832 PARKES 10,767 9,429 10,616 65,188 758 1,781 SYDNEY 1,237,646 1,021,744 1,162,386 8,387,528 83,624 160,409 TAMWORTH 21,386 18,729 21,088 129,486 1,506 3,538 TAREE 25,258 22,119 24,905 152,926 1,778 4,178 WAGGA WAGGA 32,311 28,296 31,860 195,627 2,275 5,345 WOLLONGONG 83,154 72,807 81,979 503,672 5,855 13,747 YOUNG 14,497 12,696 14,295 87,775 1,021 2,398 xvii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ALCOHOLIC BEVERAGES CLOTHING & FOOTWEAR Area Beer Wine Spirits Other alcoholic beverages Clothing Footwear ALBURY 34,967 29,886 13,767 1,896 110,465 23,499 ARMIDALE 8,870 7,554 3,068 399 26,995 5,707 BATHURST 12,890 10,977 4,458 581 39,231 8,294 BEGA 19,632 16,722 6,830 892 59,845 12,655 BROKEN HILL 4,825 4,118 1,674 222 14,713 3,120 CAMPBELLTOWN 46,375 52,128 20,182 2,253 186,633 40,725 CANBERRA 90,924 82,192 42,474 9,006 340,580 90,065 COFFS HARBOUR 20,575 17,522 7,117 927 62,620 13,239 COOMA 5,475 4,663 1,895 247 16,670 3,526 DENILIQUIN 15,444 13,202 6,121 845 48,889 10,403 DUBBO 16,682 14,207 5,770 752 50,771 10,734 GOSFORD 64,465 72,286 27,997 3,130 258,797 56,458 GOULBURN 12,223 10,410 4,228 551 37,202 7,865 GRAFTON 13,803 11,755 4,774 622 42,009 8,881 GRIFFITH 15,179 12,927 5,250 684 46,197 9,767 GUNNEDAH 11,386 9,697 3,938 513 34,655 7,326 INVERELL 8,915 7,578 3,104 402 27,136 5,737 KATOOMBA 56,512 63,481 24,580 2,745 227,277 49,590 KEMPSEY 32,554 27,724 11,260 1,467 99,076 20,946 LISMORE 35,680 30,386 12,341 1,608 108,591 22,958 LITHGOW 18,958 19,607 7,692 899 70,162 15,180 MOREE 9,644 8,011 3,617 449 29,397 6,215 MUDGEE 5,618 4,784 1,943 253 17,098 3,615 MURWILLUMBAH 55,120 43,351 24,071 2,740 168,578 35,640 MUSWELLBROOK 13,371 11,388 4,625 602 40,696 8,604 NEWCASTLE 138,687 118,162 47,988 6,252 422,268 89,280 NOWRA 42,070 35,936 14,587 1,898 128,427 27,162 ORANGE 18,780 15,993 6,496 846 57,156 12,083 PARKES 8,728 7,433 3,019 393 26,563 5,616 SYDNEY 766,316 862,094 333,739 37,251 3,086,512 673,558 TAMWORTH 17,336 14,764 5,996 781 52,763 11,155 TAREE 20,475 17,437 7,082 923 62,315 13,174 WAGGA WAGGA 26,192 22,306 9,060 1,180 79,715 16,853 WOLLONGONG 67,350 57,408 23,313 3,036 205,158 43,379 YOUNG 11,752 10,008 4,065 529 35,767 7,561 xviii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOUSEHOLD FURNISHINGS & EQUIPMENT Glassware, tableware, Household services & Area Furniture & floor coverings Blankets, linen & furnishings Household appliances Tools & other durables cutlery & utensils operation ALBURY 56,721 26,186 43,253 15,759 27,528 134,799 ARMIDALE 16,249 6,245 11,611 4,180 7,386 37,109 BATHURST 23,614 9,076 16,873 6,075 10,734 53,928 BEGA 35,793 13,860 25,640 9,236 16,312 81,864 BROKEN HILL 8,868 3,409 6,307 2,289 4,024 20,172 CAMPBELLTOWN 119,775 44,265 81,453 29,647 52,538 276,496 CANBERRA 170,173 90,311 113,823 48,736 260,333 448,652 COFFS HARBOUR 37,693 14,487 26,933 9,697 17,135 86,079 COOMA 10,031 3,857 7,166 2,581 4,579 22,913 DENILIQUIN 24,873 11,604 19,042 6,942 12,119 59,257 DUBBO 30,561 11,745 21,837 7,862 13,892 69,791 GOSFORD 166,008 61,369 112,936 41,103 72,837 383,195 GOULBURN 22,393 8,606 16,001 5,761 10,179 51,140 GRAFTON 25,287 9,718 18,068 6,505 11,495 57,747 GRIFFITH 27,807 10,687 19,869 7,154 12,641 63,504 GUNNEDAH 20,860 8,017 14,905 5,366 9,482 47,638 INVERELL 16,298 6,284 11,665 4,196 7,429 37,300 KATOOMBA 145,840 53,902 99,189 36,102 63,976 336,660 KEMPSEY 59,638 22,921 42,614 15,343 27,110 136,194 LISMORE 65,365 25,122 46,706 16,816 29,714 149,273 LITHGOW 44,270 16,530 30,501 11,069 19,601 101,911 MOREE 17,192 6,884 12,554 4,468 8,103 40,379 MUDGEE 10,292 3,955 7,354 2,647 4,678 23,504 MURWILLUMBAH 92,511 40,475 70,915 24,614 47,183 231,160 MUSWELLBROOK 24,496 9,415 17,504 6,302 11,135 55,942 NEWCASTLE 254,209 97,695 181,626 65,396 115,552 580,542 NOWRA 77,368 29,720 55,247 19,894 35,154 176,710 ORANGE 34,404 13,223 24,583 8,851 15,639 78,568 PARKES 15,989 6,145 11,425 4,113 7,268 36,514 SYDNEY 1,981,140 732,095 1,347,117 490,344 868,935 4,573,499 TAMWORTH 31,760 12,206 22,694 8,171 14,437 72,530 TAREE 37,510 14,416 26,802 9,650 17,051 85,660 WAGGA WAGGA 47,983 18,442 34,286 12,344 21,812 109,579 WOLLONGONG 123,522 47,467 88,245 31,774 56,144 282,097 YOUNG 21,529 8,274 15,383 5,538 9,787 49,166 xix Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MEDICAL & HEALTH Medicines, pharmaceutical Other medical care & Area Medical care & health expenses Accident & health insurance Health practitioners’ fees products & therapeutic appliances health expenses ALBURY 242,014 113,472 76,456 48,704 6,948 ARMIDALE 63,378 28,893 22,124 11,843 1,468 BATHURST 92,102 41,988 32,151 17,211 2,134 BEGA 140,092 63,940 48,715 26,261 3,277 BROKEN HILL 34,576 15,788 12,004 6,479 814 CAMPBELLTOWN 460,778 208,720 164,171 78,798 12,680 CANBERRA 784,760 353,261 235,279 140,446 22,470 COFFS HARBOUR 147,013 67,022 51,320 27,473 3,406 COOMA 39,136 17,841 13,657 7,312 907 DENILIQUIN 106,702 50,108 33,506 21,561 3,097 DUBBO 119,195 54,340 41,609 22,274 2,762 GOSFORD 638,703 289,330 227,531 109,299 17,557 GOULBURN 87,340 39,817 30,489 16,321 2,024 GRAFTON 98,625 44,962 34,428 18,430 2,285 GRIFFITH 108,457 49,444 37,861 20,268 2,513 GUNNEDAH 81,359 37,091 28,401 15,204 1,885 INVERELL 63,725 29,086 22,195 11,927 1,477 KATOOMBA 561,068 254,152 199,895 95,966 15,436 KEMPSEY 232,602 106,041 81,198 43,467 5,390 LISMORE 254,940 116,225 88,996 47,642 5,907 LITHGOW 170,917 77,551 60,574 29,937 4,509 MOREE 69,244 32,046 23,483 13,203 1,610 MUDGEE 40,142 18,300 14,013 7,501 930 MURWILLUMBAH 399,815 190,795 127,292 79,411 9,363 MUSWELLBROOK 95,543 43,557 33,352 17,854 2,214 NEWCASTLE 991,449 451,987 346,116 185,249 22,982 NOWRA 301,701 137,531 105,348 56,318 7,008 ORANGE 134,185 61,174 46,842 25,076 3,109 PARKES 62,362 28,430 21,770 11,654 1,445 SYDNEY 7,621,238 3,452,174 2,715,515 1,303,027 209,820 TAMWORTH 123,873 56,472 43,242 23,149 2,870 TAREE 146,297 66,695 51,070 27,339 3,390 WAGGA WAGGA 187,147 85,318 65,330 34,973 4,336 WOLLONGONG 481,741 219,615 168,183 89,996 11,171 YOUNG 83,970 38,281 29,313 15,692 1,945 xx Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MOTOR VEHICLES Motor vehicle parts Motor vehicle Motor vehicle fuel, Vehicle registration & Motor vehicle Vehicle charges Area & accessories Tyres & tubes purchase lubricants & additives insurance batteries (incl. hire of accessories) purchased separately ALBURY 162,944 146,349 108,791 26,447 2,831 9,942 143,538 ARMIDALE 41,624 36,484 27,475 6,143 727 2,486 33,786 BATHURST 60,489 53,019 39,928 8,928 1,056 3,613 49,099 BEGA 92,101 80,810 60,824 13,650 1,608 5,506 75,024 BROKEN HILL 22,656 19,888 14,987 3,376 400 1,360 18,376 CAMPBELLTOWN 300,969 218,256 183,478 32,250 3,864 14,074 237,418 CANBERRA 460,896 459,248 366,476 100,463 19,161 41,788 393,541 COFFS HARBOUR 96,553 84,629 63,733 14,251 1,686 5,767 78,372 COOMA 25,697 22,529 16,969 3,796 450 1,536 20,860 DENILIQUIN 71,941 64,701 48,062 11,736 1,249 4,394 63,651 DUBBO 78,283 68,615 51,673 11,554 1,367 4,676 63,542 GOSFORD 417,202 303,007 254,490 44,829 5,370 19,549 329,178 GOULBURN 57,362 50,276 37,863 8,466 1,001 3,426 46,560 GRAFTON 64,773 56,774 42,756 9,560 1,131 3,869 52,576 GRIFFITH 71,230 62,434 47,018 10,513 1,244 4,255 57,818 GUNNEDAH 53,434 46,835 35,271 7,886 933 3,192 43,372 INVERELL 41,887 36,743 27,623 6,215 731 2,508 33,978 KATOOMBA 366,480 265,872 223,451 39,299 4,708 17,147 289,113 KEMPSEY 152,764 133,899 100,838 22,547 2,668 9,125 123,999 LISMORE 167,435 146,758 110,521 24,713 2,924 10,002 135,907 LITHGOW 111,799 85,515 69,636 13,166 1,571 5,608 88,863 MOREE 45,951 40,683 29,972 7,232 804 2,829 37,010 MUDGEE 26,364 23,108 17,402 3,891 460 1,574 21,399 MURWILLUMBAH 271,021 244,807 172,501 48,016 4,770 17,696 214,862 MUSWELLBROOK 62,749 55,000 41,419 9,261 1,096 3,748 50,933 NEWCASTLE 651,140 570,546 429,748 96,058 11,368 38,882 528,504 NOWRA 198,131 173,275 130,654 29,139 3,448 11,802 160,765 ORANGE 88,128 77,244 58,172 13,007 1,539 5,264 71,533 PARKES 40,957 35,899 27,035 6,045 715 2,446 33,245 SYDNEY 4,977,943 3,608,048 3,034,061 532,924 63,859 232,630 3,926,558 TAMWORTH 81,355 71,308 53,701 12,007 1,421 4,860 66,036 TAREE 96,082 84,217 63,422 14,181 1,678 5,739 77,990 WAGGA WAGGA 122,911 107,732 81,132 18,141 2,146 7,342 99,767 WOLLONGONG 316,382 277,129 208,779 46,648 5,520 18,884 256,781 YOUNG 55,148 48,338 36,403 8,139 963 3,294 44,764 xxi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

TRANSPORT Area Public transport fares Taxi fares Ride sharing services Airfares (excl. holidays) ALBURY 21,639 7,744 1,821 10,251 ARMIDALE 5,998 2,115 450 4,507 BATHURST 8,716 3,074 655 6,550 BEGA 13,228 4,668 998 9,800 BROKEN HILL 3,245 1,148 243 2,425 CAMPBELLTOWN 53,201 17,644 3,859 39,786 CANBERRA 36,516 27,708 3,077 14,457 COFFS HARBOUR 13,913 4,907 1,045 10,456 COOMA 3,699 1,306 278 2,779 DENILIQUIN 9,508 3,406 805 4,344 DUBBO 11,280 3,979 847 8,477 GOSFORD 73,647 24,434 5,343 55,079 GOULBURN 8,266 2,915 621 6,212 GRAFTON 9,334 3,292 701 7,014 GRIFFITH 10,264 3,620 771 7,714 GUNNEDAH 7,700 2,716 578 5,786 INVERELL 5,998 2,120 452 4,481 KATOOMBA 64,757 21,479 4,698 48,429 KEMPSEY 22,014 7,764 1,654 16,543 LISMORE 24,128 8,510 1,813 18,132 LITHGOW 18,803 6,325 1,375 14,077 MOREE 6,099 2,217 484 4,223 MUDGEE 3,799 1,340 285 2,855 MURWILLUMBAH 29,758 11,677 2,704 15,952 MUSWELLBROOK 9,042 3,189 679 6,795 NEWCASTLE 93,871 33,106 7,054 70,545 NOWRA 28,635 10,091 2,150 21,518 ORANGE 12,699 4,479 954 9,544 PARKES 5,902 2,081 443 4,435 SYDNEY 880,332 291,924 63,858 658,349 TAMWORTH 11,723 4,135 881 8,810 TAREE 13,845 4,883 1,040 10,405 WAGGA WAGGA 17,712 6,247 1,331 13,310 WOLLONGONG 45,631 16,091 3,428 34,292 YOUNG 7,947 2,803 597 5,972 xxii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

AUDIO & VIDEO Audio visual equipment Home computer equipment Computer games Area Televisions Pay TV fees Games consoles & parts (incl. pre-packaged software) & computer software ALBURY 23,308 11,339 13,563 20,703 4,460 512 ARMIDALE 5,569 2,741 3,584 5,831 1,192 138 BATHURST 8,093 3,983 5,208 8,473 1,732 200 BEGA 12,358 6,079 7,920 12,852 2,633 304 BROKEN HILL 3,041 1,490 1,953 3,182 653 74 CAMPBELLTOWN 40,401 21,552 25,556 48,567 9,007 185 CANBERRA 92,890 48,268 42,983 68,152 17,291 7,336 COFFS HARBOUR 12,918 6,358 8,314 13,525 2,765 320 COOMA 3,441 1,694 2,213 3,600 736 85 DENILIQUIN 10,327 5,021 5,977 9,088 1,964 225 DUBBO 10,474 5,155 6,741 10,966 2,242 259 GOSFORD 56,003 29,858 35,430 67,259 12,482 265 GOULBURN 7,675 3,777 4,939 8,035 1,643 190 GRAFTON 8,666 4,265 5,577 9,073 1,855 214 GRIFFITH 9,530 4,690 6,133 9,978 2,040 236 GUNNEDAH 7,149 3,518 4,601 7,485 1,530 177 INVERELL 5,607 2,761 3,606 5,852 1,195 140 KATOOMBA 49,195 26,239 31,120 59,123 10,967 228 KEMPSEY 20,439 10,059 13,155 21,400 4,376 506 LISMORE 22,402 11,025 14,418 23,455 4,796 555 LITHGOW 14,994 7,837 9,528 17,416 3,308 148 MOREE 6,193 3,065 3,944 6,223 1,255 166 MUDGEE 3,527 1,736 2,270 3,693 755 87 MURWILLUMBAH 37,068 18,543 23,114 34,165 6,672 1,145 MUSWELLBROOK 8,395 4,132 5,403 8,790 1,797 208 NEWCASTLE 87,122 42,885 56,070 91,242 18,654 2,157 NOWRA 26,511 13,062 17,058 27,810 5,679 650 ORANGE 11,791 5,803 7,589 12,345 2,524 292 PARKES 5,480 2,697 3,527 5,737 1,173 135 SYDNEY 668,236 356,543 422,684 803,552 149,003 3,041 TAMWORTH 10,885 5,357 7,005 11,396 2,330 270 TAREE 12,855 6,327 8,274 13,459 2,752 318 WAGGA WAGGA 16,445 8,093 10,584 17,218 3,520 407 WOLLONGONG 42,332 20,841 27,243 44,346 9,064 1,046 YOUNG 7,378 3,631 4,749 7,725 1,579 183 xxiii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ENTERTAINMENT MEDIA Area Media streaming services Audio content (physical) Audio content (digital) Film & television content (physical) Film & television content (digital) ALBURY 737 1,134 406 3,807 306 ARMIDALE 152 348 94 1,046 79 BATHURST 221 507 137 1,521 116 BEGA 341 766 210 2,309 176 BROKEN HILL 83 190 51 570 43 CAMPBELLTOWN 1,057 2,527 643 7,171 780 CANBERRA 2,834 5,960 3,708 7,866 718 COFFS HARBOUR 354 809 219 2,428 185 COOMA 94 215 58 645 49 DENILIQUIN 329 495 180 1,673 135 DUBBO 287 656 177 1,969 150 GOSFORD 1,466 3,504 892 9,944 1,080 GOULBURN 210 480 130 1,442 110 GRAFTON 237 543 147 1,629 124 GRIFFITH 261 597 161 1,791 136 GUNNEDAH 196 448 121 1,344 102 INVERELL 154 348 95 1,053 80 KATOOMBA 1,287 3,078 783 8,733 950 KEMPSEY 560 1,280 346 3,842 293 LISMORE 614 1,403 380 4,211 321 LITHGOW 397 938 242 2,702 270 MOREE 176 350 106 1,152 83 MUDGEE 96 221 59 663 50 MURWILLUMBAH 1,142 1,651 654 6,752 433 MUSWELLBROOK 230 526 142 1,578 120 NEWCASTLE 2,388 5,459 1,478 16,376 1,251 NOWRA 726 1,661 449 4,980 382 ORANGE 323 738 200 2,216 169 PARKES 150 343 93 1,030 78 SYDNEY 17,485 41,812 10,643 118,595 12,923 TAMWORTH 298 682 184 2,046 156 TAREE 352 805 218 2,416 184 WAGGA WAGGA 450 1,030 279 3,091 236 WOLLONGONG 1,160 2,652 718 7,956 608 YOUNG 202 462 125 1,387 105 xxiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

RECREATION Books, newspapers, Recreational & Clubs & association Music concert fees & Health & fitness Area magazines & other Recreation educational Sports fees & charges subscriptions charges studio charges printed material equipment (excl. sports clubs) ALBURY 18,559 511,285 127,243 39,448 2,517 4,270 10,541 ARMIDALE 4,326 131,933 33,430 10,178 603 1,061 2,479 BATHURST 6,286 191,728 48,581 14,792 876 1,542 3,602 BEGA 9,610 291,803 73,885 22,513 1,338 2,351 5,505 BROKEN HILL 2,368 71,838 18,217 5,547 330 574 1,347 CAMPBELLTOWN 28,229 921,282 239,842 69,002 5,054 7,263 21,181 CANBERRA 68,695 1,992,119 686,365 111,957 22,899 15,603 26,718 COFFS HARBOUR 10,034 306,035 77,546 23,611 1,399 2,462 5,751 COOMA 2,672 81,506 20,671 6,284 374 655 1,530 DENILIQUIN 8,234 225,610 56,090 17,407 1,115 1,888 4,674 DUBBO 8,135 248,126 62,872 19,143 1,134 1,996 4,662 GOSFORD 39,162 1,277,409 332,487 95,697 6,999 10,072 29,328 GOULBURN 5,961 181,814 46,069 14,027 831 1,462 3,416 GRAFTON 6,731 205,306 52,022 15,839 939 1,651 3,858 GRIFFITH 7,403 225,773 57,208 17,418 1,032 1,816 4,242 GUNNEDAH 5,553 169,365 42,915 13,066 774 1,362 3,182 INVERELL 4,356 132,663 33,609 10,224 630 1,074 2,499 KATOOMBA 34,381 1,121,892 292,052 84,033 6,152 8,845 25,783 KEMPSEY 15,876 484,204 122,692 37,357 2,214 3,895 9,099 LISMORE 17,401 530,704 134,474 40,944 2,427 4,269 9,973 LITHGOW 10,783 345,409 89,276 26,080 1,810 2,738 7,550 MOREE 4,817 144,240 36,471 10,979 984 1,263 2,800 MUDGEE 2,740 83,564 21,174 6,447 382 672 1,570 MURWILLUMBAH 28,907 833,983 209,939 61,693 9,593 8,548 17,273 MUSWELLBROOK 6,521 198,890 50,396 15,344 909 1,600 3,737 NEWCASTLE 67,660 2,063,727 522,951 159,212 9,442 16,603 38,797 NOWRA 20,565 627,721 159,112 48,412 2,878 5,049 11,829 ORANGE 9,159 279,331 70,779 21,550 1,277 2,247 5,249 PARKES 4,256 129,819 32,894 10,015 593 1,044 2,439 SYDNEY 466,779 15,236,418 3,966,847 1,141,098 83,624 120,115 350,461 TAMWORTH 8,455 257,864 65,340 19,894 1,179 2,074 4,845 TAREE 9,985 304,544 77,168 23,496 1,392 2,450 5,723 WAGGA WAGGA 12,774 389,580 98,715 30,056 1,781 3,134 7,321 WOLLONGONG 32,869 1,002,678 254,093 77,350 4,589 8,066 18,857 YOUNG 5,731 174,800 44,292 13,486 799 1,406 3,284 xxv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOLIDAYS Holidays – Australia Holidays – overseas Other accommodation Other accommodation Other package tours – Other package tours – Area Holidays (selected expenses) (selected expenses) charges – Australia charges – overseas Australia overseas ALBURY 235,343 88,679 146,776 2,026 2,105 8,090 13,393 ARMIDALE 61,742 21,601 40,628 508 319 3,388 4,449 BATHURST 89,725 31,391 59,042 739 464 4,923 6,466 BEGA 136,466 47,893 89,608 1,126 727 7,375 9,750 BROKEN HILL 33,585 11,812 22,031 276 172 1,835 2,421 CAMPBELLTOWN 441,446 154,487 291,231 4,639 2,756 24,727 33,733 CANBERRA 892,881 375,699 504,738 794 15,632 22,203 72,523 COFFS HARBOUR 143,218 50,106 94,242 1,180 742 7,859 10,321 COOMA 38,139 13,350 25,088 313 198 2,090 2,749 DENILIQUIN 103,750 39,254 64,501 895 950 3,444 5,814 DUBBO 116,118 40,625 76,409 957 601 6,372 8,368 GOSFORD 611,981 214,167 403,729 6,422 3,816 34,275 46,745 GOULBURN 85,086 29,768 55,989 701 440 4,669 6,132 GRAFTON 96,079 33,614 63,223 791 497 5,272 6,924 GRIFFITH 105,657 36,965 69,526 870 547 5,797 7,614 GUNNEDAH 79,259 27,729 52,155 653 410 4,349 5,712 INVERELL 62,034 21,741 40,769 515 328 3,390 4,477 KATOOMBA 537,546 188,118 354,628 5,647 3,355 30,109 41,072 KEMPSEY 226,598 79,277 149,109 1,867 1,174 12,434 16,330 LISMORE 248,360 86,890 163,428 2,047 1,286 13,628 17,898 LITHGOW 164,468 57,552 108,429 1,629 980 9,163 12,378 MOREE 66,822 23,905 43,264 612 437 3,472 4,915 MUDGEE 39,106 13,681 25,733 322 202 2,145 2,818 MURWILLUMBAH 378,194 141,692 236,275 4,216 3,581 17,284 29,031 MUSWELLBROOK 93,077 32,563 61,247 767 482 5,107 6,707 NEWCASTLE 965,828 337,903 635,548 7,965 5,006 53,002 69,612 NOWRA 293,850 102,806 193,369 2,430 1,526 16,129 21,193 ORANGE 130,722 45,734 86,019 1,077 677 7,173 9,420 PARKES 60,753 21,255 39,977 500 314 3,333 4,378 SYDNEY 7,301,189 2,555,112 4,816,777 76,781 45,613 409,000 558,003 TAMWORTH 120,676 42,219 79,408 994 625 6,622 8,696 TAREE 142,521 49,862 93,783 1,174 738 7,820 10,271 WAGGA WAGGA 182,316 63,785 119,970 1,502 944 10,004 13,139 WOLLONGONG 469,276 164,180 308,801 3,872 2,433 25,753 33,827 YOUNG 81,803 28,619 53,829 674 423 4,488 5,895 xxvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

PERSONAL CARE Area Personal care Oral hygiene products Feminine hygiene products Toiletries & cosmetics Haircare products Fragrances Hair services ALBURY 87,201 4,701 1,887 45,389 6,622 3,307 10,137 ARMIDALE 21,841 1,134 428 10,818 1,679 734 2,966 BATHURST 31,739 1,648 623 15,722 2,440 1,067 4,310 BEGA 48,367 2,515 954 24,009 3,717 1,635 6,529 BROKEN HILL 11,902 618 235 5,910 918 400 1,609 CAMPBELLTOWN 152,566 7,310 2,942 76,625 12,180 5,927 21,419 CANBERRA 249,375 18,313 4,972 128,608 22,502 12,718 34,600 COFFS HARBOUR 50,662 2,630 995 25,095 3,895 1,703 6,880 COOMA 13,484 700 264 6,680 1,037 453 1,831 DENILIQUIN 38,542 2,082 838 20,114 2,925 1,470 4,439 DUBBO 41,076 2,133 806 20,346 3,158 1,381 5,578 GOSFORD 211,541 10,142 4,079 106,233 16,883 8,210 29,691 GOULBURN 30,098 1,563 591 14,909 2,314 1,011 4,087 GRAFTON 33,987 1,765 667 16,835 2,613 1,142 4,616 GRIFFITH 37,375 1,940 734 18,513 2,874 1,256 5,076 GUNNEDAH 28,037 1,456 550 13,888 2,156 942 3,808 INVERELL 21,967 1,140 431 10,898 1,690 738 2,980 KATOOMBA 185,787 8,903 3,582 93,307 14,831 7,216 26,081 KEMPSEY 80,158 4,162 1,574 39,705 6,163 2,695 10,886 LISMORE 87,856 4,562 1,725 43,518 6,755 2,953 11,932 LITHGOW 57,195 2,802 1,108 28,619 4,520 2,141 7,959 MOREE 23,960 1,246 470 12,095 1,860 804 3,217 MUDGEE 13,833 718 271 6,852 1,063 465 1,878 MURWILLUMBAH 139,519 7,284 2,734 73,153 11,043 4,669 18,296 MUSWELLBROOK 32,925 1,709 646 16,309 2,531 1,107 4,471 NEWCASTLE 341,642 17,739 6,709 169,233 26,273 11,489 46,404 NOWRA 103,917 5,391 2,040 51,483 7,994 3,500 14,119 ORANGE 46,242 2,401 908 22,905 3,555 1,554 6,280 PARKES 21,491 1,116 422 10,645 1,652 722 2,918 SYDNEY 2,523,184 120,876 48,654 1,267,293 201,459 98,068 354,264 TAMWORTH 42,688 2,216 838 21,145 3,282 1,435 5,797 TAREE 50,416 2,618 990 24,973 3,876 1,695 6,847 WAGGA WAGGA 64,493 3,349 1,266 31,946 4,959 2,168 8,759 WOLLONGONG 165,989 8,617 3,259 82,225 12,765 5,584 22,547 YOUNG 28,937 1,502 568 14,333 2,225 972 3,930 xxvii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

INSURANCE Area House & contents insurance Accident & health insurance Vehicle registration & insurance Travel insurance (selected payments) Hospital, medical & dental insurance ALBURY 45,842 113,472 108,791 3,898 97,500 ARMIDALE 12,709 28,893 27,475 1,010 25,578 BATHURST 18,469 41,988 39,928 1,468 37,170 BEGA 28,029 63,940 60,824 2,234 56,534 BROKEN HILL 6,928 15,788 14,987 551 13,967 CAMPBELLTOWN 78,768 208,720 183,478 6,803 184,132 CANBERRA 127,258 353,261 366,476 13,817 299,941 COFFS HARBOUR 29,480 67,022 63,733 2,344 59,331 COOMA 7,844 17,841 16,969 624 15,792 DENILIQUIN 20,143 50,108 48,062 1,720 42,982 DUBBO 23,902 54,340 51,673 1,900 48,104 GOSFORD 109,321 289,330 254,490 9,436 255,251 GOULBURN 17,513 39,817 37,863 1,392 35,248 GRAFTON 19,777 44,962 42,756 1,572 39,803 GRIFFITH 21,748 49,444 47,018 1,729 43,771 GUNNEDAH 16,314 37,091 35,271 1,297 32,835 INVERELL 12,826 29,086 27,623 1,014 25,743 KATOOMBA 95,944 254,152 223,451 8,286 224,213 KEMPSEY 46,643 106,041 100,838 3,709 93,873 LISMORE 51,122 116,225 110,521 4,065 102,888 LITHGOW 30,539 77,551 69,636 2,576 68,477 MOREE 14,538 32,046 29,972 1,087 28,297 MUDGEE 8,049 18,300 17,402 640 16,200 MURWILLUMBAH 91,798 190,795 172,501 6,085 167,624 MUSWELLBROOK 19,159 43,557 41,419 1,523 38,559 NEWCASTLE 198,758 451,987 429,748 15,807 400,120 NOWRA 60,383 137,531 130,654 4,806 121,744 ORANGE 26,907 61,174 58,172 2,139 54,154 PARKES 12,505 28,430 27,035 994 25,168 SYDNEY 1,302,270 3,452,174 3,034,061 112,513 3,045,455 TAMWORTH 24,840 56,472 53,701 1,975 49,992 TAREE 29,336 66,695 63,422 2,332 59,042 WAGGA WAGGA 37,528 85,318 81,132 2,984 75,528 WOLLONGONG 96,547 219,615 208,779 7,679 194,413 YOUNG 16,838 38,281 36,403 1,338 33,888

xxviii Commercial Radio Australia

COMMERCIAL RADIO AUSTRALIA Level 5, 88 Foveaux Street Surry Hills NSW 2010 Australia T +61 2 9281 6577 F +61 2 9281 6500 E [email protected]