COMMERCIAL RADIO MARKET PROFILES 2018 NEW SOUTH WALES & AUSTRALIAN CAPITAL TERRITORY CONTENTS INTRODUCTION 3 REFERENCES 4 MARKET STATIONS 5 Albury 2AY, The Border’s Hit 104.9, The Border’s 105.7 Triple M 5 Armidale 2AD, FM 100.3 9 Bathurst 2BS 95.1 FM, 99.3 B-Rock FM 13 Bega Power FM, 2EC 17 Broken Hill 567 AM 2BH, 106.9 HILL FM 21 Campbelltown C91.3FM 25 Canberra Mix 106.3, hit104.7, 1053 2CA, 1206 2CC 29 Coffs Harbour Hit 105.5 Coffs Coast, Triple M 106.3 Coffs Coast, 2HC 100.5FM/639 AM 33 Cooma Snowy Mountains 2XL, 97.7 Snow FM 37 Deniliquin 102.5 The Edge, 1521AM 2QN 41 Dubbo Dubbo’s Hit 93.5, ZOO FM, 2DU 45 Gosford Star 104.5, 101.3 Sea FM, The Central Coast’s 107.7 2GO 49 Goulburn Eagle FM 93.5, 1368 2GN 53 Grafton Clarence Coast’s FM 104.7, 2GF 1206 AM/FM103.9 57 Griffith Riverina Mia’s Hit 99.7, Riverina Mia’s 963 Triple M 61 Gunnedah Triple G, 1080 2MO 65 Inverell Gem FM, 1188 2NZ 69 Katoomba The Edge 96.1 73 Kempsey Mid North Coast’s Hit 102.3, Mid North Coast’s 106.7 Triple M, Radio 531 77 Lismore 900 2LM, 100.9 ZZZ FM 81 Lithgow Move FM, 2LT 85 Moree NOW FM, 2VM 89 Mudgee Real FM, 2MG 93 Murwillumbah Radio 97 97 Muswellbrook Power FM, 2NM 981 101 Newcastle Newcastle’s Hit 106.9, Newcastle’s 102.9 Triple M, 105.3 NEWFM, 2HD 105 Nowra Power FM, 2ST 109 Orange Hit 105.9, 105.1 Triple M, Radio 2EL 1089 AM 113 Parkes 1404 2PK, 95.5 ROK FM 117 Sydney KIIS 1065, WSFM, 2CH, 2GB 873AM, Macquarie Sports Radio 954AM, 121 Nova 969, smoothfm 95.3, 104.1 2DayFM, TripleM 104.9, 2SM 1269 AM, Sky Sports Radio Tamworth 2TM 1287 AM, 92.9 FM 125 Taree Max FM, Radio 2RE 129 Wagga Wagga Riverina’s Hit 93.1, Riverina’s 1152 Triple M 133 Wollongong Wave FM, i98 FM 137 Young Roccy FM, 1350 2LF 141 DATA TABLES 145 2016 CENSUS OF POPULATION & HOUSING i 2016 HOUSEHOLD EXPENDITURE SURVEY x 2 Commercial Radio Market Profiles INTRODUCTION WELCOME TO THE Australian commercial radio stations are a vital and integral part of their local SIXTH EDITION OF THE communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all COMMERCIAL RADIO stakeholders including direct advertisers, agencies and clients. MARKET PROFILES 2018. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend. The Commercial Radio Market Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area’s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio. These Commercial Radio Market Profiles should be used in conjunction with resources available on the Commercial Radio Australia (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio. The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census. The Commercial Radio Market Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio. Should you require further information, please do not hesitate to contact the CRA Marketing Team on 02 9281 6577, or visit the website: radioalive.com.au. Regards, Joan Warner Chief Executive Officer Commercial Radio Australia Commercial Radio Australia 3 REFERENCES The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1. MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources: 2016 CENSUS OF POPULATION AND HOUSING RADIO LICENCE AREA MAPS (conducted 9 August 2016) RA1 areas as determined by the ACMA. For all socio-economic, demographic and occupational data. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., 2015-16 HOUSEHOLD EXPENDITURE SURVEY GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, (HES) Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, © OpenStreetMap contributors, and the GIS User While the HES is conducted infrequently the data is projected Community. using regional CPI (consumer price index) information. 2015-16 AGRICULTURAL CENSUS LEGEND The results of the Agricultural Census are available only for Coastline; State borders Statistical Areas Level 2 (SA2). The agricultural data for stations’ licence areas containing part SA2s is an estimate based on Licence Area whether the centroid of the SA2 was within the licence area Principal roads; Cities (medium and large) or not. Secondary roads; Towns, cities (small) The agricultural table on page four of each profile provides a Minor roads; Localities summary of categories for the radio licence area. The units listed in the Agricultural Table include: NB: • Ha: Hectares • Population figures sourced from 2016 Census data and may • T: Tonne differ from population estimates used in survey reports. • N: Number • Population figures in these licence area profiles will be • Kg: Kilogram updated annually based on current ABS population figures. • Dz: Dozen. Disclaimer: • Agriculture Commodity ‘Area of Holding’ refers to farmland only and excludes non-agricultural land. • ACMA data may vary based on definitions. 4 Commercial Radio Market Profiles ALBURY 2AY • THE BORDER’S HIT 104.9 • THE BORDER’S 105.7 TRIPLE M Station Name 2AY The Border’s Hit 104.9 The Border’s 105.7 Triple M Call Sign 2AY 2AAY 2BDR Frequency 1494 kHz 104.9 MHz 105.7 MHz Network ACE Radio Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 3393 MDC, Albury, Level 1, 540 Swift St, Albury, Level 1, 540 Swift St, Albury, NSW 2640 NSW 2640 NSW 2640 Phone 02 6023 4111 02 6022 4600 02 6022 4600 Fax 02 6023 4455 02 6022 4662 02 6022 4662 Email [email protected] [email protected] [email protected] Web Address 2ay.com.au hit.com.au/theborder triplem.com.au/theborder Description of Content/Format News Radio Hits & Old School Adult Contemporary Demographic Profile 40+ 40 and under 25-64 of Station Audience Commercial Radio Australia 5 ALBURY The towns Albury and Wodonga, whilst 7 kilometres apart and on opposite sides of the Murray River, form a large urban area that borders NSW and Victoria. On the main transport corridor between Sydney and Melbourne, the towns are a strategic hub for business, commerce, transport, health and education. Since the 2011 census, the total population of the radio licence area of Albury has increased by 5.13% to 148,588. In 2016 there were 33,642 people aged 0-17 in Albury, compared with 34,381 in 2011. The largest profile of age groups in the region is 25-39 years, at 17%. There are 78,180 people aged over 40, up from 71,267 in 2011. 86% of the population were born in Australia, New Zealand or the Pacific Islands. The region is home to two universities, three TAFE colleges as well as the Hume Industries Development Centre and a Continuing Education Centre. According to the 2016 census, 29,300 or 20% of the people of Albury were attending an educational institution, with 44% in either infants or primary, 34% attending a secondary educational institution, 11% attending TAFE and 12% attending University or another tertiary institution. Of the 57,415 people who have a tertiary qualification, 70% have a certificate, diploma or other tertiary qualification and 30% have a degree. Of the total dwellings (55,518), 35% of dwellings are owned outright and 33% are mortgaged. Private rental properties represent 24% of total dwellings. 22% of the total households (55,347) in Albury have a household income range between $21,000 – $41,999pa; 26% between $42,000 – $77,999pa; and 12% between $78,000 – $103,999pa. All major banks, car dealers, hardware, electrical/appliances, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the region. AGRICULTURE The Albury Wodonga region is a substantial wool producer. The farms in the district support over 1.09 million sheep and lambs. The region is also a major beef growing area; there are over 365 thousand beef cattle in the region. The rich farmland in the Albury area provides good grazing for a thriving dairy industry; there are around 49 thousand dairy cattle. Rice, fruit, tobacco, hopps and a variety of cereal crops are also produced. Over 327 thousand tonnes of wheat for grain and 439 thousand tonnes of cereals for grain were produced. Over 1.08 million kilograms of apples were produced in the region. EMPLOYMENT The majority (57%) of the labour force of 71,919 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.