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Proceedings Report of the Peer Review in the Canary Islands ESIC European Service Innovation Centre REPORT Proceedings report of the peer review in the Canary Islands ESIC in Brief Increasingly, service innovation plays an instrumental role in the transformation and upgrading of traditional economic sectors and industries into more productive, competitive and high value-added business eco-systems. Considered as being multi-dimensional in nature, service innovation comprises innovation in services, service sectors or service industries that are provided by service entrepreneurs and service firms. It also takes place in manufacturing industries, adding further value and contributing significantly to overall productivity and profitability. There is a growing need to assess, analyse and demonstrate what impact service innovation has on industrial change and to assist Member States and regions towards a greater understanding of service innovation as a driver of industrial transformation and future competitiveness. The European Service Innovation Centre (ESIC) is a two-year initiative commissioned by the European Commission’s Directorate-General for Enterprise and Industry to capture and demonstrate the dynamics and large-scale impact of service innovation as well as to assess how service innovation impacts on competitiveness, industrial structures and regional development. It will also focus on assessing the implications and impacts of service innovation on employment structures, economic patterns and on value creation. Primarily, ESIC will provide customised advice to six selected model demonstrator regions (the Canary Islands, Emilia-Romagna, Limburg, Luxembourg, Northern Ireland and Upper Austria). The initiative will also help Europe’s other regions and Member States to make better use of the transformative power of service innovation in strengthening existing and emerging industries and markets and to develop better industrial policies and smart specialisation/cluster strategies. The goal of creating a favourable eco-system for service innovation will boost supportive infrastructures and business conditions that, in turn, will facilitate the take-up of innovative services throughout the economy. The copyright to this document belongs to the European Commission. Neither the European Commission, nor any person acting on its behalf, may be held responsible for the use to which information contained in this document may be put, or for any errors which, despite careful preparation and checking, may appear. This work is a part of a service contract for the Enterprise and Industry Directorate-General of the European Commission. The views expressed in this report, as well as the information included in it, do not necessarily reflect the opinion or position of the European Commission and in no way commit the institution. Table of Contents ESIC in Brief 1. Context and objectives of the Peer Review 1 2. Summary of the Peer Review Sessions 2 3. Conclusions and Next Steps 11 Appendix A : List of Participants 12 Appendix B : Agenda of the Peer Review 14 This work is a part of a service contract for the Enterprise and Industry Directorate-General of the European Commission. The views expressed in this report, as well as the information included in it, do not necessarily reflect the opinion or position of the European Commission and in no way commit the institution. 1. Context and objectives of the Peer Review This proceedings report summarises the outcomes and conclusions of the peer review workshop organised by ESIC in the Canary Islands on the 18-19 February 2014. The peer review workshop brought together ESIC partners, experts and key regional stakeholders with the aim to develop an action plan and roadmap that will facilitate the transformative power of service innovation in the Canary Islands. The starting point of the peer review was given by a Summary Assessment Report prepared by a team of ESIC that analyses the potential role that service innovation can play for the region. The Canary Islands is among the most visited regions in Europe and thus, tourism has been the backbone of its economy for several decades. International competition to attract tourists is, however, becoming increasingly intense and each region needs a diverse service offering in order to ensure that it receives a range of visitors and benefits from the income that they generate expenditures. Until now, the Canary Islands have relied on the traditional “sun, sea and sand” approach, even though the region has potentially much more to offer, especially as each of the seven islands has its own specific characteristics. The development of tourism in the region has largely been driven by multinational tour operators and hotel chains that have not paid much attention to the changing needs of the users or tourists. In addition, tourists want more than an ‘hotel-experience’ but local service providers have not been very active in developing new activities for these tourists who are seeking new experiences. Against this background, the Canary Islands aim to develop a more versatile tourism sector that is supported by, and also serves as leverage for, other industries such as energy, ICT, agro-food, transport and logistics. This is especially the case as, through joint diverse initiatives, the economy of the region can benefit from a larger number of tourists throughout the year. The summary assessment report of the ESIC team identified the following challenges, in addition to those described above, that provided the framework for the peer review. “1) Diversification of the current provision for tourists is necessary to escape from low-cost competition. 2) There is a lot of potential to diversify the tourism sector in new, emerging industries on the Canary Islands, yet it is difficult to innovate in the traditional core of the tourism sector. 3) ICT, Agro-food, Green industries, Logistics and ICT can promote innovation in tourism, but there are notable barriers in these ‘supportive or enabling’ sectors that hinder future development. 4) Promoting cross-sector links is hampered by limited cross-sectoral communication and the sector specific approaches of some existing policies, such as the traditional mono-sector cluster policies. 5) Within the current innovation policy mix, the policies promoting the technological and the R&D driven (supply- side) innovation are still dominant.” In this context, the objective of the peer review was to: Enhance the understanding of the systemic approach that can unlock the potential in service innovation; Strengthen the development of the large-scale demonstrator (LSD) strategy; and Provide external input into the policy development of the Canary Islands. As such, this peer review facilitated policy learning and provided external input into the region’s policy development. The policy learning involved promoting a better understanding of the systemic approach and the ways in which regional policy-makers can harness the transformative potential of service innovation. Based on the outcomes of the peer review, the ESIC team will prepare a policy brief including a set of policy recommendations and an action plan. European Service Innovation Centre - 1 The European Service Innovation Scoreboard, the summary assessment reports, peer review workshop proceedings and policy briefs are available online on the ESIC website at: http://ec.europa.eu/enterprise/initiatives/esic/index_en.htm 2. Summary of the Peer Review Sessions Session: Welcome – Mr Juan Ruiz Alzola, Mr René Wintjes and Mr Henri Lahtinen The peer review was organised as a joint event between three islands. The majority of the participants, as well as the speakers, were in Tenerife, while some in Gran Canary and Lanzarote joined the workshop via a video link. The event was opened by the Director of Agencia Canaria de Investigación, Innovación y Sociedad de la Información (ACIISI), Juan Ruiz Alzola, who emphasised the importance of services to tourism and welcomed the work of ESIC, in this respect. The welcome speech was followed by a short ‘tour de table’ and an introduction to the day including the agenda and the objectives. The Chair, Mr René Wintjes, from UNU-Merit, talked briefly about the importance of learning by doing and pointed out that the peer review was a joint effort in which everyone’s participation was important. Then the floor was given to Mr Henri Lahtinen, Ramboll Management Consulting, who introduced ESIC, the model demonstrator regions and the challenges that they are trying to tackle with the help of ESIC. Session: Large-scale demonstrator strategy – Mr Juan Ruiz Alzola, Mrs Alejandra Martinón, Mrs Ana Castañeda and Mrs. Anna van Welie In the first working session, Mr Juan Ruiz Alzola presented the regional challenges of the Canaries. He also created a link between tourism and the smart specialisation strategy (RIS3) by suggesting the diversification of high added-value activities across the value chain, as a means of achieving smart and sustainable tourism. Concrete examples were provided by Mrs Alejandra Martinón, Cabildo Insular de Lanzarote, and Mrs Ana Castañeda, Cabildo Insular de La Palma. The former explained how the island of Lanzarote has promoted a model based on sustainability since the 1960s, whilst the latter described how the island of La Palma has gathered 52 companies under the Star Island brand related to astro-tourism. The commentary of Mrs Anna van Welie, from Zuyd University, contained a European Service Innovation Centre - 2 list of important observations. She called for further profiling of tourists
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