Proceedings of Mechanical Engineering Research Day 2017, pp. 200-201, May 2017 The product design preferences based on Kansei engineering: Car products in Malaysia H. Sihombing1,*, A. Syafika1, S. Sulaiman2, M.R. Salleh1, M.Y. Yaakob1 1) Faculty of Manufacturing Engineering, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia 2) Faculty of Mechanical Engineering, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor Darul Ehsan Malaysia *Corresponding e-mail:
[email protected] Keywords: Product design; Kansei engineering ABSTRACT– This study discussed the customer and transfer the analyzed data to the design domain. An preferences towards the product design profiles based advantage of Kansei Engineering is the connection an on Kansei Engineering. The purpose of this study is to assortment of product properties to product emotions find out what the emotional preferences (Kansei) [4]. towards the car design profile using developed questionnaires of Kansei words (Stylish, Comfortable, 2. METHODOLOGY Safe, Sporty, and Luxury) and 6 car product design This study started with the data collection related (City, Sedan, and MPV) launched in Malaysia for years to cars product launched in Malaysia market for years 2014 – 2016. Based on the finding of the survey 2014-2016, while 30 words as human emotional distributed to171 respondents in Melaka, the most expression (articulated in words) about the products are customer preferences against the car design are explored and collected from the database (dictionaries, 'Comfortable', 'Luxury' and 'Stylish'. The 'Comfortable' etc.) includes the meaning (Merriam-Webster, Oxford, is as the most customer preferences towards the MPV Longman dictionaries). The survey conducted is using and City car, while 'Luxury' towards Sedan car.