Broadcastingmapr29 Reaching Over 117,000 Readers Every Week 60Th Year 1991
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BroadcastingmApr29 Reaching over 117,000 readers every week 60th Year 1991 TELEVISION / 27 RADIO / 33 CABLE / 37 BUSINESS / 43 Broadcasting /cable cost - Time lease deals are Hollywood arad PPV: Poor first quarter; sharing predicted; Viacoml growing trend in '90s; Studios prepare for AnchorMedia wins Katz consortium meets ROC review of DAB multichannel worlyl round one Have you insured your sta most important producrrii didn't know it before flexible news service available IFyouOperation Desert Storm, today. And there are extended you know it now. During the coverages. Conus already feeds most important news story of TELEVISION more features, medical, weather, 1991. someone else was business and environmental controlling the news destiny of INSURANCE news than other news services most broadcasters. Many were at and does it more dependably. the mercy of one supplier. For further information, More than ever, you need call Charles H. 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OVER 80 YEARS OF TRUSTED JOURNALISM. O 1991 The Monitor Channel BroadcastingmApr29 THIS WE UK 19 / RADIO CHANGES 28 / INTERNATIONAL AHEAD? OVERLAP The FCC plans to open a International rulemaking May 9 to review producer /distributor REG multiple ownership and Grundy Productions is duopoly rules for radio. The joining with Chris - proceeding will also take a Craft/United TV station hard look at time brokerage group and Pinelands Inc. to agreements. produce 26 first -run hour episodes of Dangerous 20 /DOWN Women for national syndication next fall. UPFRONT? A weak scatter market and 33 / TIME SHARE recession has the three networks and Fox in a less As more stations hit than advantageous position financial hard times, time for this year's upfront. brokerage agreements Last year, advertisers spent between co- located stations $4.35 billion in the prime to lease out studios and/or time upfront, a figure no one air time are increasing. While expects to be matched this the FCC has not formally year. Media buyers are addressed the issue, Mass adamant that the networks Media Bureau Chief Roy will have to go out of their Stewart observed that if it way to make sure that "can serve a public prices are cheaper than interest purpose by keeping scatter or else there may stations viable and not be much of an upfront at operating, it may very well all. One bright spot for the 'trip it 'l II' marketplace seems headed in new direction (page 23) increase the amount of networks: the children's program diversity in the upfront was surprisingly 23 / MIP and chief operating officer market." strong. MARKETPLACE of the company. He said the From a broadcaster's premium program service perspective, time brokerage The international will continue its commitment provides a reasonable way 21 GETTING READY / television marketplace is to original product and is to save the operator who is in FOR SWEEPS changing, judging from attempting to fundamentally a tough situation and can last week's annual MIP -TV provide a means for the The networks are gearing restructure its wholesale market in Cannes, France. and packaging. stronger station to expand up for the May sweeps (April pricing retail Diminishing international in a tight market. 25 -May 22), wrapping up taste for American shows, series story lines and fiscal and regulatory 27 / THE ART OF introducing the last of the 37 / HOLLYWOOD uncertainties centering on SHARING year's specials and made -for- AND PAY PER VIEW fin -syn and quotas, and new TV movies. CBS Entertainment visions of co-production President Jeff Sagansky said With an explosion in pay - all seem to be pushing the last week that he per -view channels expected industry toward new ways movie 22 OLYMPICS GO expects a time will come during this decade, / of doing business. when TV series will be studios are eyeing ways to FOR MORE THAN GOLD are shared by a network and a make sure they NBC and Cablevision's 26 / NEW SHOWTIME cable channel to cover the helping to light the fuse. pay -per-view Olympics will PRESIDENT series cost. He suggested that try to convince four of the in the future a series 39 / TVKO SCORES largest cable networks to give Showtime Networks Inc. would get two airings in a WITH TKO up their channel space to has named Matt Blank, week, first on a broadcast carry the event for two weeks executive vice president, network and then again on a According to Time in 1992. marketing, to be president cable channel. Warner's TVKO, the 411I$ Wink Broadcasting Apr 29 1991 heavyweight title fight International Electronic between Evander Holyfield Cinema Festival. and George Foreman scored the highest buy rate 53 / CARLTON BIDS ever. FOR CHYRON 41 / SCALING BACK Carlton Communications, London, is bidding to acquire Changes in Washington Chyron Corp., Melville, news bureaus over the last N.Y., manufacturer of seven months are more the character generators and result of reduced station other video production gear, revenue, wavering following Chyron's commitment to the bureaus Chapter 11 filing last fall. from the home stations Montage Group Ltd., and belt- tightening of Keene, N.H., video editing corporate news budgets, system manufacturer, is than of the quality of the considering a counter offer. news produced by the bureau. Although the trend 54 THE RESHAPING has been in closing and / downsizing of staff, the few Sweeping ending: CILS wraps up 13 -year run of 'Dallas' (page 21) OF CBC remaining bureaus are promotion is among a Montreux, Switzerland, In this "At Large" surprisingly busy. station's key operations, June 13-18, for the 17th interview with promotion budgets have International Television BROADCASTING, Gerard 43 / FIRST QUARTER not been immune to the belt - Symposium and Technical Veilleux, president and chief BLUES tightening going on Exhibition. Symposium executive officer of throughout the Fifth Estate. events will include broadcast Canadian Broadcasting First -quarter financial Promotion executives not and cable technology Corp., talks about the results reported last week only have to deal with that, sessions on HDTV, digital federal funding cuts and lived up to their but also with a changing video and other technical declining TV ad revenue expectations-overall, profits environment requiring them advancements, a 250,000 affecting the CBC, as well as were down for publicly to work more with sales square -foot equipment his hopes and plans for the held broadcast groups, with than ever before. exhibition and the fourth corporation. some experiencing double-digit declines. Comparisons for some 48 / BUT, FIRST Founded in 1931 as Broadcasting, the station groups also suffered. Before the new financial News Magazine of the Fifth Estate. Broadcasting-Telecasting introduced interest -syndication rules take in 1946. Television' acquired in 1961. 43 / ANCHORMEDIA effect, old settlements INDEX Cablecasting introduced in 1972. with the Justice Department Advertisers Index 70 Broadcasting/Cable introduced in 1989. WINS FIRST ROUND ''Reg U.S. Patent Office. Copyright must now be modified or Business 43 1991 by Broadcasting Publications Inc. AnchorMedia Group has repealed also. Cable 37 Incorporating been awarded $19 million in Changing Hands 45 Fifth Estate Classified Advertising 62 The its lawsuit against 49 / SURVEY SAYS Narragansett Capital for Closed Circuit 6 TFLEVISIO\ breach of contract, fraud According to survey Datebook 10 Broadcasting and misrepresentation over results released by the Editorials 74 N Cable AnchorMedia's 1988 National Association of Fates 8 Fortunes 68 Broadcasting (ISSN 0007 -2028) is pub- Telecommunications Fifth Estater 71 $162- million purchase of Officers lished 52 Mondays a year by Broadcast- Narragansett Television's and Advisors, cable rates Focus on Finance 46 ing Publications Inc., 1705 DeSales Street, N.W., Washington, D.C. ABC KOVR -TV are doubling and competition For the Record 57 affiliate, 20036. Second -class postage paid at Sacramento, Calif.