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President's Message Faculty of Business Administration And Business Administration National & International Conference 2017 19th December 2017 Ubon Ratchathani Rajabhat University Publisher Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Thailand Editor Assoc. Prof. Dr.Piyakanit Chotivanich Editorial Asst. Prof. Hathairat Khuanrudee Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Thailand Asst. Prof. Ekarat Ekasart Faculty of Management Science, Nakhon Ratchasima Rajabhat University, Thailand Asst. Prof. Dr.Phana Dullayaphut Faculty of Management Science, Udon Thani Rajabhat University, Thailand Asst. Prof. Dr.Kritchana Wongrat Faculty of Management Science, Phetchaburi Rajabhat University, Thailand Asst. Prof. Thanida Poodang Faculty of Management Science, Thepsatri Rajabhat University, Thailand Dr.Padol Amart Faculty of Business Administration and Accounting, Sisaket Rajabhat University, Thailand Dr.Pattariya Prommarat Faculty of Business Administration and Accountancy, Roi Et Rajabhat University, Thailand Dr.Pattanant Petchuedchoo College of Innovative Business and Accountancy, Dhurakij Pundit University, Thailand Dr.Sumalee Ngeoywijit Faculty of Management Science, Ubon Ratchathani University, Thailand Asst. Prof. Kanokon Boonmee. Faculty of Business Administration, North Eastern University, Thailand Prof. Dr.Ghazali Musa Faculty of Business & Accountancy, University of Malaya, Malaysia Mr. Outhay Sidachanh Soudvilay College, Lao PDR Dr.Dian Agustia Universitas Airlangga, Indonesia Dr.Sothan Yoeung University of South-East Asia, Cambodia Published by Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, 2 Ratchathani Road, Muang, Ubon Ratchathani, Thailand, 34000 Phone: +66 45 352 000 Ext. 1300, FAX: (045) 355-250 www.bba.ubru.ac.th Email: [email protected] A Peer Review Committee 1. Emeritus Prof. Dr.Lance C. C. Fung Murdoch University, Australia 2. Prof. Dr.Busaya Virakul National Institute of Development Administration, Thailand 3. Prof. Dr.Ghazali Musa Faculty of Business and Accountancy, University of Malaya, Malaysia 4. Prof. Dr.Mahadzirah Mohamad Department of Management Faculty of Business Management and Accountancy, Sultan Zainal Abidin University, Kuala Terengganu, Malaysia 5. Assoc. Prof. Dr.Antonia Girargi Murdoch University, Australia 6. Assoc. Prof. Dr.Kevin O'Neill Simon Fraser University, USA 7. Assoc. Prof. Dr.Jongkolbordin Maejo University, Thailand Sanasapawiriya 8. Assoc. Prof. Dr.Nalinee Thongprasert Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Thailand 9. Assoc. Prof. Dr.Pichaphob Panphae Chiang Mai Rajabhat University, Thailand 10. Assoc. Prof. Dr.Piyakanit Faculty of Business Administration and Chotivanich Management, Ubon Ratchathani Rajabhat University, Thailand 11. Assoc. Prof. Dr.Roongrasamee Ubon Ratchathani University, Thailand Boondao 12. Assoc. Prof. Dr.Tawil Nhilbai Ramkhamhaeng University, Thailand 13. Assoc. Prof. Dr.Thongvanh Sirivanh National University of Laos, Laos PDR 14. Asst. Prof. Dr.Jaturong Faculty of Business Administration and Sriwongwanna Management, Ubon Ratchathani Rajabhat University, Thailand 15. Asst. Prof. Dr.Kittima Faculty of Business Administration and Cheungsuvadee Management, Ubon Ratchathani Rajabhat University, Thailand 16. Asst. Prof. Dr.Pajaree Ritsumeikan Asia Pacific University, Japan Ackaradejruamhsri 17. Asst. Prof. Dr.Thitima Dhurakij Pundit University, Thailand Sitthipongpannich B 18. Dr.Bayu Arie Fianto University Airlangga, Indonesia 19. Dr.Kirida Bhaopichitr Thailand Development Research Institute, Bangkok, Thailand 20. Dr.Mohammad Nazri Faculty of Business and Accountancy, University of Malaya, Malaysia 21. Dr.Nguyen Hong Quang Institute for Southeast Asian Studies - Vietnam Academy of Social Sciences, Vietnam 22. Dr.Nguyen Huy Hoang Institute for Southeast Asian Studies - Vietnam Academy of Social Sciences, Vietnam 23. Dr.Pattanant Petchchedchoo Dhurakij Pundit University, Thailand 24. Dr.Sedigheh Moghavvemi Faculty of Business and Accountancy, University of Malaya, Malaysia 25. Dr.Sharmila Jayasingam Faculty of Business and Accountancy, University of Malaya, Malaysia 26. Dr.Sira Sriyothin Silpakorn University, Thailand 27. Dr.Su Teng Lee Faculty of Business and Accountancy, University of Malaya, Malaysia 28. Dr.Wongwiriya Pattamaporn Nihon University, Japan 29. Mr.Outhay Sidachanh Soudvilay College, Lao PDR C CO–HOSTS on the 1st Business Administration International Conference “Research for Business Innovation and Advancement” 1. Airlangga University, Indonesia 2. College of Innovative Business and Accountancy, Dhurakij Pundit University, Thailand 3. Faculty of Business Administration, North Eastern University, Thailand 4. Faculty of Business Administration and Accountancy, Roi Et Rajabhat University, Thailand 5. Faculty of Business Administration and Accounting, Sisaket Rajabhat University, Thailand 6. Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Thailand 7. Faculty of Business and Accountancy, University of Malaya, Malaysia 8. Faculty of Management Science, Nakhon Ratchasima Rajabhat University, Thailand 9. Faculty of Management Science, Udon Thani Rajabhat University, Thailand 10. Faculty of Management Science, Phetchaburi Rajabhat University, Thailand 11. Faculty of Management Science, Thepsatri Rajabhat University, Thailand 12. Faculty of Management Science, Ubon Ratchathani University, Thailand 13. Soudvilay College, Laos PDR 14. University of South-East Asia, Cambodia D President’s Message Faculty of Business Administration and Management Ubon Ratchathani Rajabhat University On behalf of Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University. We are pleased to share with you the launch of the first Business Administration National & International Conference 2017 under “Research for Business Innovation and Advancement” theme. The main purpose of the event is to enhance boundaries of existing knowledge in order to ensure the community well-being through the contribution of research to the society’s development. BANIC 2017 was created to bridge a gaps and expand a good relation between international universities and expected to increase in sharing opinions expand studies, professional and secondary educator. Also we are honor to have Professor Dr.Kriengsak Chareonwongsak as our keynote speaker. I would like to express my sincere appreciation to Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Thailand, Faculty of Management Science, Nakhon Ratchasima Rajabhat University, Thailand, Faculty of Management Science, UdonThani Rajabhat University, Thailand, Faculty of Management Science, Phetchaburi Rajabhat University, Thailand, Faculty of Management Science, Thepsatri Rajabhat University, Thailand, Faculty of Business Administration and Accounting, Sisaket Rajabhat University, Thailand, Faculty of Business Administration and Accountancy, Roi Et Rajabhat University, Thailand, College of Innovative Business and Accountancy, Dhurakij Pundit University, Thailand, Faculty of Management Science, Ubon Ratchathani University, Thailand, Faculty of Business Administration, North Eastern University, Thailand, Faculty of Business & Accountancy, University of Malaya, Malaysia, Soudvilay College, Lao PDR, Universitas Airlangga, Indonesia, and University of South-East Asia, Cambodia. I would greatly to thank everyone for participating in the BANIC2017. Your presence helped to make this event a great success. I hope that you found the conference informative and worthwhile. Finally we thank those who helped in the refereeing process and contributed to increase the quality of the papers presented in these proceedings. (Assistant Professor Hathairat Khuanrudee) 19th December 2017 E PROGRAMME Business Administration National & International Conference 2017 “Research for Business Innovation and Advancement” 19th December 2017 Ubon Ratchathani Rajabhat University 19th December 2017 Time Program Notes 08.30 – Registration At Praipayom Conference Hall 09.00 09.00 – Welcome and Introduction by Asst.Prof. Hathairat Khuanrudee, Dean 09.30 Introduction of Business Administration and Management Faculty Remarks by Assoc.Prof. Thamarak Laongnual, President of Ubonratchatani Rajabhat University 09.30 – Keynote Prof.Dr.Kriengsak Chareonwongsak 10.30 Speech I “The Impact of Innovation on Global Economic Growth” 10.30 – Tea Break 10.45 10.45 – Keynote Prof.Dr.Kriengsak Chareonwongsak 11.45 Speech II “Innovation Development driven Thai Economy” 11.45 – Lunch 13.00 13.00 – Presentation Oral Presentation I : National Conference 15.30 Session Room 8201 Building 8 Oral Presentation II : National Conference Room 8301 Building 8 Oral Presentation III : National Conference Room 8304 Building 8 Oral Presentation I : International Conference Room 15-307 Building 15 Oral Presentation II : International Conference Room 15-308 Building 15 Poster Session Presenting at Praipayom Conference Hall 15.30 – Closing Awards and Farewell 16.30 Remarks F Oral Presentation The 1st Business Administration International Conference “Research for Business Innovation and Advancement” 19th December 2017 Ubon Ratchathani Rajabhat University Parallel Session 1 : Room 15-307 Building 15 Moderator : Dr.Rachata Khumboon and Assoc. Prof. Dr.Nalinee Thongprasert Time Title 13.00 - Conceptual Framework : Roles of Strategic Alliances and Innovation toward Firm 13.15 Performance of Community Enterprises,
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