Journal of Community Development Research (Humanities and Social Sciences) 2019; 12(2) Teare, M. D., Dimairo, M., Shephard, N., Hayman, A., Whitehead, A., & Walters, S. J. (2014). Sample Size Guidelines for Enhancing the Cultural Tourism Marketing in Singburi Province Requirements to Estimate Key Design Parameters from External Pilot Randomised Controlled Trials: Sarunporn Chuankrerkul A Simulation Study. Trials, 15(264), 1-13. https://doi.org/10.1186/1745-6215-15-264 Department of Marketing, Doctor of Business Administration Program, Siam University, Bangkok 10160, Thailand Wiegmann, D. A., & Shappel, S. A. (2003). A Human Error Approach to Aviation Accident Analysis. Burlington: Corresponding author. E-Mail address:
[email protected] Ashgate. Received: 19 November 2018; Accepted: 22 January 2019 Wiegmann, D. A., Zhang, H., von Thaden, T. L., Sharma, G., & Gibbons, A. M. (2004). Safety Culture: An Abstract This quantitative research aims to study behavior of Thai tourists in Singburi Province, examine the level of tourist’s satisfaction Integrative Review. The International Journal of Aviation Psychology, 14(2), 117–134. and expectation toward cultural tourism marketing in Singburi Province, and give guidelines on enhancing cultural tourism marketing in Singburi Province. Four hundred and two Thai tourists who visited Singburi were selected as the samples of this Williamson, A. M., Feyer, A-M., Cairns, D., & Biancotti, D. (1997). The Development of a Measure of research. The study was conducted through the questionnaire survey which was used as a tool to collect data. The data was analyzed by Safety Climate: the Role of Safety Perceptions and Attitudes. Safety Science, 25(1–3), 15–27. looking at the frequency, percentage, mean and Standard Deviation.