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PROCEEDINGS the 5Th National & the 2Nd International Academic PROCEEDINGS The 5th National & the 2nd International Academic Conference 13th - 14th February 2020 At the 2nd oor, Rattanathepsatri Building,Thepsatri Rajabhat University, Thailand PROCEEDINGS th nd The 5 National & the 2 International Academic Conference “Roles of the university as the driver for changes and Innovation-based society” 13th - 14th February 2020 At the 2nd floor, Rattanathepsatri Building, Thepsatri Rajabhat University, Thailand CO–HOSTS on The 5th National & the 2nd International Academic Conference on “Sciences, Arts, and Research for Sustainable Development” 1. Faculty of Management Science, Thepsatri Rajabhat University 2. Language Center, Thepsatri Rajabhat University 3. Faculty of Management Science, Kamphaeng Phet Rajabhat University 4. Faculty of Management Science, Chandrakasem Rajabhat University 5. Faculty of Management Science, Chiang rai Rajabhat University 6. Faculty of Management Science, Chiang Mai Rajabhat University 7. Faculty of Management Science, Nakhon Pathom Rajabhat University 8. Faculty of Management Science, Nakhon Ratchasima Rajabhat University 9. Faculty of Management Science, Nakhon Sawan Rajabhat University 10. Faculty of Management Science, Buriram Rajabhat University 11. Faculty of Management Science, Phra Nakhon Si Ayutthaya Rajabhat University 12. Faculty of Management Science, Phetchaburi Rajabhat University 13. Faculty of Management Science, Rajabhat Rajanagarindra University 14. Faculty of Management Science, Rambhai Barni University 15. Faculty of Management Science, Loei Rajabhat University 16. Faculty of Management Science, Valaya Alongkorn Rajabhat University 17. Faculty of Management Science, Sakon Nakhon Rajabhat University 18. Faculty of Management Science, Surat Thani Rajabhat University 19. Faculty of Management Science, Muban Chombueng Rajabhat University 20. Faculty of Management Science, UdonThani Rajabhat University 21. Faculty of Management Science, Uttaradit Rajabhat University 22. Faculty of Education, Bansomdejchaopraya Rajabhat University 23. Faculty of Management Science, Bansomdejchaopraya Rajabhat University 24. Faculty of Science, Kalasin University 25. Faculty of Management Science, Ubon Ratchathani University 26. Faculty of Business Administration, North Eastern University 27. Faculty of Business Administration, Chaiyaphum Rajabhat University 28. Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University 29. Faculty of Business Administration and Accounting, Roi Et Rajabhat University 30. Faculty of Business Administration and Accounting, Sisaket Rajabhat University 31. Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi 32. Graduate School Bangkok University 33. UNIVERSITY TEKNOLOGI MARA(UITM) 34. SARJANAWIYATA TAMANSISWA (UST) 35. UNIVERSITAS SEBELASMARET (UNS) Editorial Statement According to Faculty of Management Science and Language Institute, Thepsatri Rajabhat University in collaboration with domestic and international universities organized the 5th National Conference and the 2nd International Conference under the theme “Roles of the university as the driver for changes and innovation-based society” held at Ratanathep Building, Thepsatri Rajabhat University, on February 14, 2020, the main objective is intended to be an outlet for theoretical and empirical research contributions for the academic institutions, scholars, researchers, practitioners, and students in the social sciences, humanity, and business management fields. To ensure the quality of the papers, the editorial board operates a double-blind review process. All contributions are initially assessed by the editorial board for suitability for the conference. Papers deemed suitable are then typically sent to a minimum of two independent expert reviewers to assess the scientific quality of the paper. The contributors are responsible for revising the paper according to the recommendations of the experts before getting an acceptance to be included in the electronic conference proceedings. Upon the success of the conference, the editorial board gratefully thanks all scholars, practitioners, and students for considering this conference as the outlet of their researches as well as the experts for their wholehearted contributions. ‘Assistant Professor Thanida Poodang Editor-in-Chief Editor-in-Chief : Thanida Poodang Editorial team : Asst.Prof. Wanida Permsiri Asst.Prof.Dr. Kisda Pongpittaya Asst.Prof.Dr. Opas Piansoongnern Assoc.Prof.Dr. Panitsupa Thampramuan Asst.Prof.Dr. Chommanard Mansamrith Asst.Prof.Dr. Sukanya Payungsin Dr.Sayamol Theptha Peer Review Committee 1. Assoc.Prof.Dr. Suthinan Pomsuwan Bangkok University 2. Asst.Prof.Dr.Opas Piansoongnern Ramkhamhaeng University 3. Mr.Kamarul Ariffin Mansor UNIVERSITY TEKNOLOGI MARA (UITM) 4. Dr.Yuyun Yulia SARJANAWIYATA TAMANSISWA (UST) Editorial Policy The editorial board operates a double-blind review process. All submitted manuscripts are initially assessed by the editorial board for suitability for the conference. Manuscripts deemed suitable are then typically sent to a minimum of two independent expert reviewers to assess the scientific quality. The contributors are responsible for revising the manuscripts according to the recommendations of the experts before to get an acceptance to be included in the electronic conference proceedings. Manuscripts are accepted with the understanding that they represent original research and have not been copyrighted, published, or submitted for publication elsewhere. Authors of each manuscript appearing in the conference proceedings are solely responsible for all contents in their paper(s) including accuracy of the facts, statements, and citing resources. Facts and opinions are solely the personal statements of the respective authors and do not necessarily represent the views of the editorial board. Presentation Schedule 14th February 2020 Group 1 At Room 24/202, 2nd Floor, Rattanathepsatri Building Thepsatri Rajabhat University Expert 1. Assoc. Prof. Dr. Suthinan Pomsuwan 2. Mr. Kamarul Ariffin Mansor Moderator Dr. Somchai Watcharapunyawong No. Time Article Presenter's name 08.30 – 08.50 a.m. Register 1 09.00 – 09.20 a.m. The Study of Potential Tourism Resource for Tourism Weerapol Noiklai, Development in Lopburi Province. Payom Dhamabutra, Sahanon Tungbenchasirikul, Santidorn Pooripakdee 2 09.20 – 09.40 a.m. The management of Pung Thao Gong shrine (Ton Lumyai xin liu, Market) knowledge understanding for the Chiang Mai Charnnarong Srisuwan Chinese and worshipers 3 09.40 – 10.00 a.m. Guideline development of Baba food PERANAKAN Chalida Yamsrisuk modernization in Phuket Province 4 10.00 – 10.20 a.m. The product development and marketing promotion of Sopit Kamnuanchai, Kulchalee woven straw ropes of the OTOP occupational group in Puangpejara, Jumlong Mueang district, Saraburi Province. Khetjumnun, Panuphan Phermpiam, Ratchanok Suanseda, Saowanee Srikanjanarak 5 10.20 – 10.40 a.m. Perceptions of Entrepreneurs and Business Executives Rungluck Naksung toward Entrepreneurship Education in Thai Universities 6 11.20 – 11.40 a.m. The Effect of Product Knowledge and Perceived Ambar Lukitaningsih, Environmental Responsibility on Eco-Friendly Batik Purchase Kusuma Chandra Kirana, Delay Behavior Henny Welsa, Nonik Kusuma Ningrum 7 11.40 – 12.00 a.m. Learning Resources to Develop Students' Communicative Yuyun Yulia, Skills Diyah Trinovita 8 11.00 – 11.20 a.m. Application of Tamansiswa teaching values through blended Siti Mariah, learning Sri Wahyu Andayani Presentation Schedule 14th February 2020 Group 2 At Room 24/204, 2nd Floor, Rattanathepsatri Building Thepsatri Rajabhat University Expert 1. Asst. Prof. Dr. Opas Piansoongnern 2. Dr. William P. Wall Moderator Ms.Chanakarn Boonkaew No. Time Article Presenter's name 08.30 – 08.50 a.m. Register 1 09.00 – 09.20 a.m. INTEGRATING ENGLISH MEDIUM MATHEMATICS MOBILE Kamarul Ariffin Mansor, Wan APPLICATIONS TO TEACH LOW ACHIEVER UNIVERSITY Irham Ishak, Shafinah Md STUDENTS Salleh, Ab. Razak Mansur 2 09.20 – 09.40 a.m. AN ANALYSIS OF PUSH AND PULL FACTORS OF KOREAN’S Chonthicha Rungsattra, LONG STAY TOURISTS IN CHIANG MAI PROVINCE Keerati Trakansiriwanich 3 09.40 – 10.00 a.m. CLIMATE CHANGE IMPACTS ON WATER RESOURCES IN THE Chaiwat Ekkawatpanit, UPPER CHAOPHAYA RIVER BASIN Weerayuth Pratoomchai, Duangrudee Kositgittiwong 4 10.00 – 10.20 a.m. Attitudinal and Psychological Factors Affecting Perceived Thinn Thinn Aung, Kasemson Value and Buying Intention for Fashion Garment in Pipatsirisak Myanmar Market 5 10.20 – 10.40 a.m. Development Guidelines on Rice Supply Chain Chirawan somwang Management Skills for Farmers in Tha Wung District, Lop Buri Province 6 10.40 – 11.00 a.m. A Primary Diagnosis of Supply Chain Performance for Chutima Thong-in, Community Enterprise: A Case Study of Fermented Fish Jejira Pachayaka, chili Sauces by Moo 4 Woman Group (Hua Pa Chef), Hua Natpaphat Muangngam, Pa Sub-district, Phrom Buri District, Sing Buri Province Supalak Chitsiri, Usanee Jitimanee, Chirawan Somwang Table of Contents The Study of Tourism Resource for Tourism Development in Lopburi Province, Thailand. 1 - 10 Weerapol Noiklai, Payom Dhamabutra, Sahanon Tungbenchasirikul and Santidorn Pooripakdee Knowledge management of the Pung Thao Kong shrine (Ton Lumyai market) 11 - 20 for Chinese in Chiang Mai and worshippers to better understand Xin Liu and Charnnarong Srisuwan Guideline development of Baba food PERANAKAN modernization in Phuket Province 21 - 25 Chalida Yamsrisuk The Product Development
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