DOCSLIB.ORG

Active Honda

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Active Honda ACTIVE HONDA CHAPTER – I GENERAL INTRODUCTION PART A ABOUT INDUSTRY India is the third largest producer of Two-Wheelers after Japan and China, and the second largest consumer after China, despite the poor road infrastructure and the meagre purchasing power, the two wheeler industry in India has enjoyed a wider appeal with the masses as a means of private transportation. Two-wheelers are usually classified in 3 types Scooters, Motorcycle and Mopeds. A look at the post independence era that the Two-wheeler industry has witnessed three distinct phases of growth. BRIEF HISTORY Phase – l (1947 to 1984): -The Indian Two-Wheeler structure was quite monopolistic during the first 37 years since independence when volumes grew at a slow pace. Bajaj auto had an undisputed leadership oven the market, which was a major player in the industry consumer, had to literally wait for years before acquiring a Bajaj vehicle. The industry registered a compounded growth rate of 12% during the seventies. Phase – ll (1984 to 1994): -The second phase began in the mid eighties when the scooter was partially deregulated. This phase saw Japanese companies typing up with SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 1 ACTIVE HONDA domestic players and newer models were introduced in specific segments. Even through the demand was apparently strong for scooter, most of the Japanese ventures like Kawasaki Bajaj, hero Honda, TVS Suzuki opted to produce motor cycle except for Kinetic Honda which choose to manufacture scooter. The annual growth rate for the two-wheeler industry during the phase stood at 16.40% this phase extended till the early nineties and there was a succession during the last part of this phase i.e. 1992-1993. The production of scooter fell by a step 16% in 1992-92.and by 8% the following years. Phase – lll (1994 to … … ): - This phase began in 1994 when sales started accelerating. The market saw a step increase in the demand. In 1995, the industry produced about one million scooters, 6 lakhs motorcycle and 5 lakhs mopeds. The motorcycle segments sales grew by 27.80% from April – 1995 to December –1995. During the same period, scooter sales grew by 17.26% and mopeds by 20.70%. Almost all companies are going in for capacity expansion. GROWTH AND PROSPECTS : Gearing up for new millennium: - The motorcycle industry is growing very fast in India. It is emerging as a big motorcycle market – The reasons for this are: • Affordability • Easy finance scheme SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 2 ACTIVE HONDA • Life style • Value for money • New technology Both the two-stroke and four-stroke motorcycle will be well equipped to combust pollution by 2000AD. By the Euro norms, pollution control will become very stringent and only those manufacturers will survive, who have very strong R & D for quality control. All vehicles will have to meet these norms. This is very important for the motorcycle industry. These days, motorcycles are not just for the Indian market. Indian bikes are now being manufactured by keeping in mind both international standard and the world market. Motorcycles today have become a vehicle for the middle class and upper middle class. Quality will sell and good product will run, come, what may. Gone are the days when we could expect a customer to walk in. Today the trust is on the concept of selling the vehicle, which includes marketing, advertising and after sales service. The Euro ll norms will have to be followed strictly. In order to meet the Y2K pollution norms (Euro-ll) all the other motorcycle manufactures have to adopt either SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 3 ACTIVE HONDA four-stroke technology on catalytic converter fitted in their existing two-stroke motorcycle. As per the government regulation, Euro-ll norms have to be implemented by every two-wheeler manufactures from March 31, 2000. And whichever company is able to get through the chaos will exchange winner. Today, India in merging as the second largest two-wheeler market in the world. The annual sales demand is likely to touch 3.70 million by 2000A.D. Market potential: Is the limit approached by market demand as industry marketing expenditures approach infinity, for a given environment. 1. Market potential if the two-wheeler in India is 16,81,537 units. 2. Market potential if the TVS-SUZUKI in India is: Motorcycle : 1,61,566 Mopeds : 1,90,049 Scooters : 61,713 Total : 4,13,328 Market growth rate:It is the rate of growth of the two-wheelers in the market with to its previous year sales with that of the present year’s sales. SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 4 ACTIVE HONDA 1. Market growth rate of two-wheelers in India is 88.24%. 2. Market growth rate of the TVS-SUZUKI in India is 28.90%. Market share of Two-Wheeler companies: - The companies overall market shares in its sales expressed as a parentage of total market sales. The market as a whole consists of Two-Wheelers and Four-Wheelers, which are used by the consumers probably for personal use for their transportation and time management. 1. Market share occupied by the two-wheeler sector in India is 77.10%. 2. Market share of the TVS-SUZUKI in the two-wheeler sector in India is 22.65%. Various players in the industry Bajaj auto Kinetic Honda LML TVS-SUZUKI Escorts Hero Honda Royal Enfield SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 5 ACTIVE HONDA Kinetic engineering Majestic auto Yamaha Brief history of various players of industry SCOOTERS: Bajaj auto Ltd.: -It is the second largest manufacturers of scooter in the world. Bajaj auto started in collaboration with PIAGGIO in 1960 till they parted ways in 1971. But the Bajaj scooter still retains the original Italian design. In the two-wheeler segment there has been very title change in the technology and so the technology gap is smaller. LML Vespa LTD.: - The Italian giant piaggio’s Indian subsidiary LML vespa, took nearly 14 years to carve out a 18.96% share of the Indian scooter market. The biggest roadblock. Bajaj occupied a greater market share yet LML vespa tried to make a place in the market. The three models it offer or the select, the NV special and the smart. Kinetic Honda LTD.: -Kinetic Honda is the biggest company to have introduced the gear less scooter on the Indian roads, primarily targeted at urban consumers. SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 6 ACTIVE HONDA MOTOR CYCLES: Hero Honda Motors LTD: - The company was promoted by Hero cycles (p) Ltd. In 1984, in collaboration with Hero Honda company Japan. This was the second Japanese 100cc mobile to enter the Indian market, the first being TVS-SUZUKI, HHML introduced Hero Honda CD-100, which was the first four-stroke motor cycle to be introduce in India in the 100cc range. The management had the foresight to gauge the desire to save as fuel cost by the majority of Indian consumers. TVS-SUZUKI LTD: - It is the pioneer in fringing the 100cc bikes to the market it has been continuously expanding its product like and range through never models. Shogun in the most powerful Indo-Japanese bike sold today in India, TVS is also has a bike called samurai for the price sensitive consumer. ESCORTS: -Escorts was a one-model (Rajdoot) co. for many years. Before it started producing Indo-Japanese bikes in the Mid-eighties in collaboration with Yamaha of Japan it introduced new models like Yamaha. SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 7 ACTIVE HONDA MOPEDS: - Kinetic Engineering: The 1ST real moped to the Indian market was the Luna TFR 50cc vehicle did exist before but they could not really be called mopeds since a true moped must essentially have the pedal option. The Luna TFR 50cc made a tremendous improvement in riding comfort to the early models. Further innovations led to the new model called Luna Super Electronic. Majestic Auto: -The Hero Honda companies Hero cycle, the largest bicycles manufactures in the world Hero Honda, the largest selling 100cc bike as well as the largest selling 4-S bike in India, and Hero Motor, whose Hero-Puch in doing very well. Majestic Auto offers two products, the pacer and the panther of which pacer appears to be the move up-market. SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 8 ACTIVE HONDA PART B ABOUT SUBJECT Introduction to MARKETING: Marketing consists of all activities by which a company adapts itself to its environment creativity and profitably. It is the whole business seen from the point of view of its final result that is from customer’s point of view. Basically business’s job is to convert societal needs into profitable opportunities. Marketing is an attempt to anticipate satisfies the needs, wants and demands of the consumers or the society. Philip Kotler has said “Marketing is determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors”. Thus goes to show that consumer is the key to the success to any company’s marketing services. Evolution of marketing: SRI GOKULA COLLEGE OF BUSINESS MANAGEMENT KOLAR Page 9 ACTIVE HONDA The development of marketing concept is evolutionary i.e. gradual rather than revolutionary i.e. sudden. The evolution of marketing is one of the oldest professions of the world. Marketing is both philosophy and a technology. As a philosophy, it guides and directs the business thinking i.e. whether to produce or not to produce. As a technology it is concerned with deciding what should be produced, how and when products could be most efficiently distributed among the customer.
Load more

Recommended publications
  • Kinetic Motor Company Ltd
    Kinetic Motor Company Ltd “Kinetic has become synonymous with pioneering activities, in the Indian automobile industry. Kinetic pioneered the concept of personalized transportation in India, with the launch of Kinetic Luna, in 1972. Since then, the brand Kinetic Luna has become generic with mopeds.” Kinetic group, with the flagship company of Kinetic Engineering Limited, was founded by Late Shri. H.K. Firodia - noted industrialist and philanthropist; fondly remembered as the Doyen of Indian Automobile Industry. He was a man who nearly single handedly laid the foundations of the now thriving Indian Automobile Industry, and left an illustrious legacy for Kinetic to hold up. Kinetic Engineering is credited with bringing in India the concept of personalized transport. It is a part of the Firodia Group of companies, one of the pioneering groups in automobiles sector in India, founded in the year 1972 by Mr. HK Firodia, known as the doyen of the Indian Automobile Industry. Kinetic launched the Luna moped in 1974, which has now become an iconic brand in India. The Kinetic Group of companies is a leading player in the automotive industry in India. Kinetic Group, founded in 1974, has sold over 6 million vehicles in India. It has a history of innovation and pioneering and has introduced several new concepts that have revolutionized the two wheeler industry. Kinetic brought the concept of personalized transport to India with the launch of the moped Luna in 1974. In 1984, it brought to the Indian customers the first-ever gearless scooter which has come to symbolize comfort, convenience and universal appeal.
    [Show full text]
  • Project Report on Comparative Analysis of 4-Stroke Bikes
    Project Report On Comparative Analysis Of 4-Stroke Bikes Submitted towards the Partial fulfillment of Master of Business Administration (Affiliated to U.P. Technical University, Lucknow) Under the guidance of: Submitted by: Supervisor Name Your Name Roll: - CONTENTS A) Title page B) Acknowledgement C) Certificate 1) INTRODUCTION 2) INDUSTRY OVERVIEW 3) COMPANY PROFILE 4) MARKETING STRATEGIES 4) LITERATURE REVIEW 5) RESEARCH METHODOLOGY 6) DATA ANALYSIS AND INTERPRETATION 7) FINDINGS 8) SUGGESTIONS 9) CONCLUSION 10) REFERENCES AND ANNEXURES ACKNOWLEDGEMENT We express our sincere gratitude to our project guide Mr. Gaurav Kumar Verma for giving us the opportunity to work on this project. We are thankful to our Project Guide for their guidance and encouragement without which the satisfactory completion of our project would not have been possible. They have been a constant source of inspiration to us, showing all the patience and abundant encouragement throughout the project duration. Also, we are thankful to the librarians and staff of our institute, for their continued support and invaluable encouragement. Above all, we are thankful to the “Almighty” and to our parents for their blessings, humble support and showing their belief in us. TRIBHUVAN NARAYAN INTRODUCTION INTRODUCTION HISTORY OF BIKES Through the years… Bob Stark has been involved with Indian motorcycles throughout his entire life. Bob's father became an Indian dealer in 1918, after returning from military service during World War I. Bob still has a photo of his mother riding in a sidecar in 1923. Since Bob was born in 1934, his parents were involved with Indian cycles long before that. At the age of 10 Bob started staying around his fathers shop, and developed quite an interest in the Indian cycles.
    [Show full text]
  • Participant Handbook
    Participant Handbook Sector Automotive Sub-Sector Automotive Vehicle Service Occupation Technical Service Repair Reference ID: ASC/ Q 1411 NSQF Level : 4 Automotive Service Technician (2 &3 Wheelers) Published by Mahendra Publication Pvt. Ltd. E-42,43,44,Sector-7, Noida-201301 Uttar Pradesh, India All Rights Reserved First Edition, March 2016 ISBN Printed in India at Mahendra Publication Pvt. Ltd. Copyright © 2016 Automotive Skills Development Council (ASDC) ASDC Contact Details: Sat Paul Mittal Building, 1/6, Siri Institutional Area, Khel Gaon Road New Delhi 110049 Email: [email protected] Website: www.asdc.org.in Phone: 011 4186 8090 Disclaimer The information contained here in has been obtained from sources reliable to Automotive Skills Development Council. Automotive Skills Development Council disclaims all warranties to the accuracy, completeness or adequacy of such information. Automotive Skills Development Council shall have no liability for errors, omissions, or inadequacies, in the information contained here in, or for interpretations thereof. Every effort has been made to trace the owners of the copyright material included in the book. The publishers would be grateful for any omissions brought to their notice for acknowledgements in future editions of the book. No entity in Automotive Skills Development Council shall be responsible for any loss whatsoever, sustained by any person who relies on this material. The material in this publication is copyrighted. No parts of this publication may be reproduced, stored or distributed in any form or by any means either on paper or electronic media, unless authorized by the Automotive Skills Development Council. Skilling is building a better India.
    [Show full text]
  • An Intelligent Machine Learning Study on Automotive Quality and Performance
    Turkish Journal of Physiotherapy and Rehabilitation; 32(3) ISSN 2651-4451 | e-ISSN 2651-446X AN INTELLIGENT MACHINE LEARNING STUDY ON AUTOMOTIVE QUALITY AND PERFORMANCE Sankar Ganesh R1, Santhosh N2, Sudarvel J3,Easwaran P3 1M.Kumarasamy College of Engineering(Autonomous), Karur. 2AI Musanna College of Technology, Sultanate of Oman. 3Karpagam Academy of Higher Education, Coimbatore. [email protected] ABSTRACT Customer satisfaction is playing a vital role for the success of every business. Today’s, business everywhere the world makes out that the buyer is the king. Thus, the present study has been carried out to the customer satisfaction towards TVS Bikes, the present study is proposed to analyze the respondent’s satisfaction levels towards TVS Bikes with the attention of various satisfaction factors in the area of Salem district. Keywords: TVS Bikes, Two Wheelers, and customer satisfaction. I. INTRODUCTION In Modern India, Two wheeler is become one of the essential need of every people for personal and also for business purpose. These create a boost to two wheeler industry and it is reflection positive growth in Indian economy. The annual turnover of two wheeler industries is Rs. 6200 Cr. in recent year. This shows that the two wheeler industries move towards growth phase. Basically two wheeler as (a) used to personal – The people use two wheeler for the personal transportation according to need of family members, (b) Used for Job/ Business: The people use two wheeler for carry the loads, Visiting people directly to the place where to promote for sales/ business purpose. Two wheeler is not rural or urban, Poor or Rich now it become common to all people for helping transportation [1-5].
    [Show full text]
  • Intorduction
    INTORDUCTION 1 “THE STUDY OF CONSUMER BUYING BEHAVIOUR IN MID SEGMENT MOTOR BIKES WITH SPECIAL REFERENCE TO HONDA SPLENDOR” 2 HISTORY OF TWO WHEELERS Who invented the first motorcycle? It seems like a simple question .But the answer is a bit complicated. Just as the automobile was the answer to the 19th century dream of self-propelling the horse drawn carriage, the invention of motorcycle was creation of self-propelled bicycle. The person credited with building the first motorcycle in 1885 was Gottliet Daimler (who later teamed up with Karl Benz to form She Daimler Bens corp.) The gasoline runs vehicle had one wheel in the front and at the back (rear) with a smaller, spring-loaded outrigger wheel on each side. The motorcycle was constructed of wood, with the wheel cast out of iron and spokes of kandeel wood. Definitely it was a “bone-crusher” chassis. Hiberland & Munich planned the first successful two-wheeler in 1894. It had a step through frame, with its fuel tank mounted on the down lube. The engine was a parallel twin, mounted low on frame with its cylinder going to the fore. In 1916 the Indian Motorcycle Company introduced first Motorcycle model H racer, and placed it on sale at the astronomical price of $350.It featured overhead value with valves per cylinder, and was easily capable of speeds of 120 mph during World War II . All branches of the armed force in Europe used motorcycles principally for dispatching. After the war it enjoyed a sport vogue until the great depression of 1929.
    [Show full text]
  • A Study on Customer Satisfaction on Hero Moto Crop
    A PROJECT REPORTON “A STUDY ON CUSTOMER SATISFACTION ON HERO MOTOCORP” Submitted in partial fulfillment of the requirement of the award of the degree of “bachelor of Business management’’ of Bangalore University Submitted by MR. P.HARISH KUMAR (Reg.no.13VFC24067) Under the Guidance of MRS.MANJULA NEW HORIZON COLLEGE MARATHALLI BANGALORE -560103 2015-2016 `STUDENT DECLARATION I, P.HARISH KUMAR student of bachelor of business management, NEW HORIZON COLLEGE BANGALORE, bearing registration number 13VFC24067 declare this project entitled “A STUDY ONCUSTOMER SATISFACTION ON HERO MOTOCORP” was prepared by me during by me during the year 2015-2016 and was submitted in partial fulfillment for the award of bachelor of business management to Bangalore University, I also declare that this project is original and genuine and has not been submitted to any other university/ institution for the award of any degree, diploma or other similar titles or purposes Place: Bangalore Name:P.HARISH KUMARDate: Reg.no.13VFC24067 GUIDE CERTIFICATE Certified that the project report entitled“A STUDY ON CUSTOMER SATISFACTION ON HERO MOTOCORP’ submitted by MR.P.HARISHKUMAR bearing registration no. 13VFC24084 to bangalore university in partial fulfillment for the award of “Bachelor of Business Management” of Bangalore University, Bangalore is a record of independent project work under taken by him, under my supervision and guidance and the project has not be submitted either in part or whole for the award of any other degree or diploma of any university. Place: Bangalore MRS. SREEJA NAIR Date: (Assistant Professor HOD CERTIFICATE This is to certify that P.HARISH KUMAR(13VFC24084) isbonafide student of bachelor of business management.
    [Show full text]
  • Final Project Report
    A Major Project Report On Study the Growth Pattern and Customer Preferences for Hero MotoCorp Products after Separation from Honda Submitted for the award of the degree of Executive MBA By Shailender Sharma (2K13/MBA/520) Under the Supervision of Dr. Shamsher Singh Dr. Rajan Yadav Delhi School of Management Delhi Technological University May 2015 CERTIFICATE This is to certify that the major project report entitled “Study the Growth Pattern and Customer Preferences for Hero MotoCorp Products after Separation from Honda” is the bonafied work carried out by Shailender Sharma (2K13/MBA/520), student of EMBA, Delhi School of Management, Delhi Technological University, Bawana Road, Delhi – 110042, during the year 2015, in partial fulfillment of the requirements for the award of the Degree of Executive Master Of Business Administration and that the project has not formed the basis for the award previously of any degree, diploma, associate ship, fellowship or any other similar title. Dr. Shamsher Singh Dr. Rajan Yadav (External Faculty) (Internal Faculty –DTU) i DECLARATION I hereby declare that the major project report entitled “Study the Growth Pattern and Customer Preferences for Hero MotoCorp Products after Separation from Honda” Submitted for the award of the degree Executive Master Of Business Administration is my original work and the project has not formed the basis for the award of any degree, associate ship, fellowship or any other similar title. It is the result of the project carried out by me under the guidance and supervision of my Faculty / Mentor Dr. Shamsher Singh and Dr. Rajan Yadav. I further declare that this project report has not been submitted by me or by any other person to any institution / university for any other degree/ diploma etc.
    [Show full text]
  • SALES PROMOTION STRATEGIES at HERO MOTOCORP LTD” SUBMITTED to VISVESVARAYA TECHNOLOGICAL UNIVERSITY
    PROJECT REPORT A STUDY ON “SALES PROMOTION STRATEGIES AT HERO MOTOCORP LTD” SUBMITTED To VISVESVARAYA TECHNOLOGICAL UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF DEGREE In “MASTERS OF BUSINESS ADMINISTRATION” By RAVI K.P (1NZ13MBA20) UNDER THE GUIDANCE OF INTERNAL GUIDE EXTERNAL GUIDE PROF. NIVIYA FESTON Mr. NAVEEN YADAV. K.L Assistant Professor, NHC Proprietor, Mahaa Motors NEW HORIZON COLLEGE OF ENGINEERING MARATHALLI BANGALORE -560087 BATCH: 2013-15 ACKNOWLEDGEMENT I thank the almighty God for the blessing that have been showered upon me to complete the project successfully. An undertaking of this type is a result of contribution received from a number of people. Never can this reports are claim as my individual effort. No amount of words written will be sufficient and adequate to acknowledge all the people who have provided me with the inspiration, guidance and help during the preparation of the project. Therefore, I extend our deep sense of gratitude towards them. On the period of completion and submission of project I would like to express my deep sense of gratitude to NHCE, VTU for providing me Platform of management studies. I thank to our Principal Dr. Manjunatha for his moral support during the project. I express my heartiest gratitude to my project guide and Director of Management studies Dr. Sheelan Mishra for her full support during the completion of the project report successfully. And I am too glad to my project external guide Mr. Naveen Yadav, Proprietor (Mahaa Motors) providing an opportunity to carryout project on “SALES PROMOTION STRATEGIES AT HERO MOTOCORP LTD ” and also for their help and tips whenever needed.
    [Show full text]
  • 2 Wheeler Engie Product List.Xlsx
    Éclat Manufacturing Co. 2-Hari Om Industrial Area, At. Kothariya, Rajkot – 360004 Gujarat. Mob: +91-9016267354 E: [email protected] Connecting Rod For Export Only KINETIC Part No. Suitabel For INR (Pc) É2CR -05.120.01 Luna 115 É2CR -05.120.02 Kinetic Pride 115 É2CR -05.120.03 Kinetic Safari 115 É2CR -05.120.04 Kinetic Spark 115 É2CR -05.120.05 Kinetic Ezee SX 115 É2CR -05.120.06 Kinetic Zing 115 É2CR -05.120.07 Kinetic Honda 196 É2CR -05.120.08 Kinetic K4S-100 224 É2CR -05.120.09 Kinetic Velocity 224 É2CR -05.120.10 Kinetic GF-125 270 É2CR -05.120.11 Kinetic Nova 270 TVS Part No. Suitabel For INR (Pc) É2CR -05.120.12 TVS-50 115 É2CR -05.120.13 TVS-XT 115 É2CR -05.120.14 TVS-XL 115 É2CR -05.120.15 TVS-Scooty 115 É2CR -05.120.16 Super XL 115 É2CR -05.120.17 TVS Astra 115 É2CR -05.120.18 TVS-Scooty Pep 224 É2CR -05.120.19 TVS-Scooty Pep Plus 224 É2CR -05.120.20 TVS Spectra 270 É2CR -05.120.21 TVS Victor 270 É2CR -05.120.22 Tvs Apache 270 É2CR -05.120.23 TVS Victor GLX 125 270 É2CR -05.120.24 TVS Centra 270 É2CR -05.120.25 TVS Star City 270 É2CR -05.120.26 TVS Wego 270 SUZUKI Part No. Suitabel For INR (Pc) É2CR -05.120.27 Ind. Suzuki 196 É2CR -05.120.28 Suzuki Shogun 196 É2CR -05.120.29 Suzuki Samurai 196 É2CR -05.120.30 Suzuki Shaolin 196 É2CR -05.120.31 Suzuki Fiero 270 É2CR -05.120.32 Suzuki Access 270 É2CR -05.120.33 Suzuki Heat 270 É2CR -05.120.34 Suzuki Zeus 270 É2CR -05.120.35 Suzuki Apache RTR 160 270 É2CR -05.120.36 Suzuki Apache RTR 180 270 É2CR -05.120.37 Suzuki Hayate 270 HERO Part No.
    [Show full text]
  • Project Report on Comparative Analysis of 4-Stroke Bikes
    Project Report On Comparative Analysis Of 4-Stroke Bikes Submitted towards the Partial fulfillment of Master of Business Administration (Affiliated to U.P. Technical University, Lucknow) Under the guidance of: Submitted by: Supervisor Name Your Name Roll: - CONTENTS A) Title page B) Acknowledgement C) Certificate 1) INTRODUCTION 2) INDUSTRY OVERVIEW 3) COMPANY PROFILE 4) MARKETING STRATEGIES 4) LITERATURE REVIEW 5) RESEARCH METHODOLOGY 6) DATA ANALYSIS AND INTERPRETATION 7) FINDINGS 8) SUGGESTIONS 9) CONCLUSION 10) REFERENCES AND ANNEXURES ACKNOWLEDGEMENT We express our sincere gratitude to our project guide Mr. Gaurav Kumar Verma for giving us the opportunity to work on this project. We are thankful to our Project Guide for their guidance and encouragement without which the satisfactory completion of our project would not have been possible. They have been a constant source of inspiration to us, showing all the patience and abundant encouragement throughout the project duration. Also, we are thankful to the librarians and staff of our institute, for their continued support and invaluable encouragement. Above all, we are thankful to the “Almighty” and to our parents for their blessings, humble support and showing their belief in us. TRIBHUVAN NARAYAN INTRODUCTION INTRODUCTION HISTORY OF BIKES Through the years… Bob Stark has been involved with Indian motorcycles throughout his entire life. Bob's father became an Indian dealer in 1918, after returning from military service during World War I. Bob still has a photo of his mother riding in a sidecar in 1923. Since Bob was born in 1934, his parents were involved with Indian cycles long before that. At the age of 10 Bob started staying around his fathers shop, and developed quite an interest in the Indian cycles.
    [Show full text]
  • Hero Honda Hero Honda Motors Ltd
    Hero Honda Hero Honda Motors Ltd. Public company Type BSE:HERO HONDA January 19, 1984 in Founded Gurgaon, Haryana, India Headquarter New Delhi, India s Brijmohan Lal Munjal (chairmain and founder) Toshiaki Nakagawa Key people (joint managing director) Pawan Munjal (CEO) Industry Automotive Motorcycles, Products Scooters Revenue U$ 2.8 billion Website www.Herohonda.co m Hero Honda Motors Limited, based in Delhi, India, is the world's third largest manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3.28 million bikes and the net profit of the company stood at Rs.1281.7 crore, up 32% from the previous fiscal year. Hero Honda's Splendor is the world's largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in India. Third plant at Haridwar, Uttaranchal has also started production by April, 2008. It will have production facilities such as Lean Manufacturing concept, more flexible lines & stream line material flow, within & proximity (planning to set vendors in nearby locations constituting HHML Park) to achieve just-in- time manufacturing. It specializes in dual use motorcycles that are low powered but very fuel efficient. Company profile “Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles.
    [Show full text]
  • Bosch 2-Wheeler Spares & Accessories
    Bosch 2-Wheeler Spares & Accessories Powering the perfect ride. (Version 10) 2020 *Prices effective March 1st, 2020. Prices are subject to change without prior notice. 1 Bosch 2-W Advantage Technologies from Bosch are used in almost all leading 2-Wheeler brands — assuring safe, comfortable, and efficient rides. We have dedicated over 125 years of pioneering spirit and expertise in continuous research and manufacturing to achieve this. We continue to work with our unique combination of solutions for spare parts, and workshop solutions and services. Choose the best. Choose Bosch to power the perfect ride. Some of the top reasons why dealers and workshops prefer Bosch 2-Wheeler Parts and Accessories: Consistency Our high-quality products — tested Certified Quality Comprehensive in the toughest Wide Coverage conditions — ensure Vehicle manufacturers Range have come to rely on Bosch products are The Bosch range reliability and designed for a wide long-lasting Bosch’s high-quality of 2-Wheeler Parts standards and testing range of vehicle includes Brake performance, and models. are designed to meet procedures, especially Parts, Clutch Plates, in the aftermarket. Flashers, Filters, legal requirements. Horns, Ignition Coils, Spark Plugs, Lubricants, Lighting, Relays, Lighting Coils and Stators, and Source Coils. Training Programme Training programmes Trust for professionals Being the world’s Precision are held at modern leading automotive Individually training centres systems manufacturer, designed and tested across India. A Bosch ensures solutions for every technical hotline, that every product vehicle make. knowledge database, meets the stringent and comprehensive quality demands of information sheets original equipment are provided for manufacturers. further support.
    [Show full text]