PREFACE Project report in any organization is an attempt to provide the student a practical input and exposure to the real world situation in which he has to work in future, my project report is on "A Market Survey Report on Consumer preference towards Honda active and Hero Pleasure ” based on to find out the awareness and acceptability of customers towards the Brand. The extract of the work is presented in this report under various headings as introduction, company profile, overview, data interpretation, conclusion and limitations. This project provides me chance to study and analyses the topic. It enhanced my knowledge in the field of company sector. This report also gave me chance to improve logical thinking and interacting pattern while working on this project. I am sure this project will help the forthcoming students in understanding the company sector. I have accumulated the desired information through personal observations, study of documents and discussions. INTRODUCTION The two wheeler segment in the automobile industry plays a vital role in India. The present day market is such that a two wheeler is affordable by middle class people in urban areas. It is also more convenient for travelling short distance within the city and for individual, over, the years the sales figured of the two wheelers has increased to a very large extent. The sales of the two wheeler in 1950 were merely 900 units, whereas now the sales have gone up to millions. The two wheeler market mainly consists of scooterette and motorcycles. The motorcycles segment forms 65% of whole of two wheeler segment. Whereas earlier the motorcycles had a very small share in the two wheeler segment but with the collaboration of Indian and Japanese companies (Honda, Suzuki, and of Kawasaki) the share has increased tremendously with reason being that two wheelers had a superior engine, better pick-up, good mileage, improved designs and large options to choose from. The two wheeler segment is divided into two stroke and four stroke categories. The two strokes consists of kinetic Honda, Nova, Yamaha Rx135, kb-125, etc. the four strokes category consists of Honda Activa, TVS Scooty, Kinetic Style, etc. Most of the officials or some persons generally prefer these two wheelers, such as Honda Activa, Kinetic Honda, Scooty, etc, as they are more concerned with mileage. They are also concerned with these two wheelers, as they prefer unguarded vehicles, so that it would be easy to ride the two wheelers in the cities where there is much traffic. The scooterette segment will continue to lead the demand for two wheeler in the coming years. The Indian two wheeler industries produced and sold about 3.4 million units in the year 2009-10. Like any other Indian industry, the policy environment guided and controlled this segment of the industry as well. Licensing horns ruled day till the mid 80’s access to foreign technology inputs and foreign investment were strictly government controlled. Since mid 80’s, the Indian automobile industry was administered select doses of liberalization, foreign collaboration coupled with Indian market potential, attracted world major companies like, Honda, Yamaha, Suzuki, etc. INTRODUCTION OF HONDA COMPANY PROFILE Company Name Honda Motor Co., Ltd. Head Office 1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan Tel: +81-(0)3-3423-1111 Established September 24, 1948 President & CEO Takeo Fukui Capital ¥86 billion (as of March 31, 2008) Sales (Results of fiscal 2007) Consolidated: ¥12,002,834 million Unconsolidated: ¥4,088,029 million Total number of employees Consolidated: 178,960 (as of March 31, 2008) Unconsolidated: 26,583 (as of March 31, 2008) Consolidated subsidiaries 397 subsidiaries (as of March 31, 2008) Chief Products Motorcycles, automobiles, power products CORPORATE PROFILE Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society. The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 501* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide. KNOWLWDGE ABOUT THE COMPANY Honda India Honda India was established in the year 1995, when Honda Motor Co. Ltd, Japan and Siel Ltd. (Siddharth Shriram Group Company) of India came together and formed Honda Siel cars India Ltd. The main motive behind the collaboration was to provide Indian customers with Honda's latest passenger car models. Honda India manufacturing unit Honda India has one manufacturing unit at this point of time. It is located in Greater Noida, in Uttar Pradesh. It is spread over an area of 150 acres of land and is equipped with state of the art equipments. The total investment amounts to Rs 450 crores. The manufacturing capacity of this plant is 50,000 cars on a dual shift process. The company has decided to work on the plan of increasing the manufacturing capacity form 50,000 units to 100,000 units by the end of 2007 and to 150,000 units by 2010. This manufacturing unit produces Honda City, Civic and Accord models. The Honda CRV model is imported from Japan. Honda India has a strong network of sales and distribution in the country. They have around 51 exclusive dealerships across the country. They provide everything starting from sales to service to spares etc. under one roof. They have already set a strong foothold on the Indian metro market. Now they are working on the smaller city markets.The company in its initial five years had sold not more than 50,000 units, however today it's selling more than 50,000 units in a single year. Honda City still remains a big hit for them. That car changed the whole concept of passenger cars in India. But now they have stopped manufacturing Honda City and have replaced that with Honda City ZX. It was only after the big success of Honda City that they launched their higher end models like the Accord, the SUV and the CRV. And once again their success story was repeated like before. Even the launch of Honda Civic (which is a global hit) in 2006 was a big success in the Indian market.Honda India is also very strict about its quality and environmental standards. It strictly adheres to the standards of ISO 9001 for quality and ISO 14001 for environmental standards. Honda India Growth The company had a growth of 14% for the fiscal year of 2005-06 when compared to 2004-05, with total sales of 42,727 units in the domestic market. And they are aiming for a proposed growth of around 44% for the current fiscal year. So considering the fact that they have invested more than Rs 800 crores till now in India their growth result has been excellent. Today a variety of Honda used cars are buyable from the car dealerships, used car dealers, car websites and car owners. Honda cars are the luxury cars. Honda car reviews give a hint of its performance and potential. But if the dream of buying a Honda car seems impossible then go for used cars. Find the used cars dealers and get broader picture about the car prices. Go for extensive car search to find the car at best affordable prices. Two Wheelers Every possession is a statement. So are the two wheelers. In fact, two wheelers are more than that. A good-looking two-wheeler or motorbike not only impress others, but can go a long way in making your life convenient. Two wheelers like bikes and scooters are the symbol of mass transporters. Motorized two wheelers make life a hassle free journey. Once you possess a two-wheeler, unknowingly, it would become a part of your life. From helping you to reach the market or the work place to making a sojourn at weekends to a neighboring place with like-minded friends, your two-wheeler is always multi tasking for you. Two wheeler manufacturers are well aware of their rising demand and hence, are teeming up the market with new products everyday. Manufacturers are targeting low income sections also with some cheap motorbikes as they are increasingly becoming the potential consumers. Seeing the great demand of the two wheelers, International automobile giants are heading towards India and collaborating with the auto markets. In order to meet the skyrocketing demands of the two wheelers, day-to-day swankiest bikes with high- powered features are launched in the market to attract the maximum buyers. Two Wheeler Manufacturers The two-wheeler manufacturers are especially encouraged by the enthusiasm of the young riders who look for trendy products all the time.