Honda Activa, TVS Scooty, Kinetic Style, Etc

PREFACE

Project report in any organization is an attempt to provide the student a practical input and exposure to the real world situation in which he has to work in future, my project report is on "A Market Survey Report on Consumer preference towards Honda active and Hero Pleasure ” based on to find out the awareness and acceptability of customers towards the Brand. The extract of the work is presented in this report under various headings as introduction, company profile, overview, data interpretation, conclusion and limitations. This project provides me chance to study and analyses the topic. It enhanced my knowledge in the field of company sector.

This report also gave me chance to improve logical thinking and interacting pattern while working on this project. I am sure this project will help the forthcoming students in understanding the company sector.

I have accumulated the desired information through personal observations, study of documents and discussions.

INTRODUCTION The two wheeler segment in the automobile industry plays a vital role in India. The present day market is such that a two wheeler is affordable by middle class people in urban areas. It is also more convenient for travelling short distance within the city and for individual, over, the years the sales figured of the two wheelers has increased to a very large extent. The sales of the two wheeler in 1950 were merely 900 units, whereas now the sales have gone up to millions. The two wheeler market mainly consists of scooterette and motorcycles. The motorcycles segment forms 65% of whole of two wheeler segment. Whereas earlier the motorcycles had a very small share in the two wheeler segment but with the collaboration of Indian and Japanese companies (Honda, Suzuki, and of Kawasaki) the share has increased tremendously with reason being that two wheelers had a superior engine, better pick-up, good mileage, improved designs and large options to choose from. The two wheeler segment is divided into two stroke and four stroke categories. The two strokes consists of kinetic Honda, Nova, Yamaha Rx135, kb-125, etc. the four strokes category consists of Honda Activa, TVS Scooty, Kinetic Style, etc. Most of the officials or some persons generally prefer these two wheelers, such as Honda Activa, Kinetic Honda, Scooty, etc, as they are more concerned with mileage. They are also concerned with these two wheelers, as they prefer unguarded vehicles, so that it would be easy to ride the two wheelers in the cities where there is much traffic. The scooterette segment will continue to lead the demand for two wheeler in the coming years. The Indian two wheeler industries produced and sold about 3.4 million units in the year 2009-10. Like any other Indian industry, the policy environment guided and controlled this segment of the industry as well. Licensing horns ruled day till the mid 80’s access to foreign technology inputs and foreign investment were strictly government controlled. Since mid 80’s, the Indian automobile industry was administered select doses of liberalization, foreign collaboration coupled with Indian market potential, attracted world major companies like, Honda, Yamaha, Suzuki, etc.

INTRODUCTION OF HONDA

COMPANY PROFILE Company Name Honda Motor Co., Ltd.

Head Office 1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan Tel: +81-(0)3-3423-1111

Established September 24, 1948

President & CEO Takeo Fukui

Capital ¥86 billion (as of March 31, 2008)

Sales (Results of fiscal 2007) Consolidated: ¥12,002,834 million Unconsolidated: ¥4,088,029 million

Total number of employees Consolidated: 178,960 (as of March 31, 2008) Unconsolidated: 26,583 (as of March 31, 2008)

Consolidated subsidiaries 397 subsidiaries (as of March 31, 2008)

Chief Products Motorcycles, automobiles, power products

CORPORATE PROFILE Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience.

In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 501* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

KNOWLWDGE ABOUT THE COMPANY

Honda India

Honda India was established in the year 1995, when Honda Motor Co. Ltd, Japan and Siel Ltd. (Siddharth Shriram Group Company) of India came together and formed Honda Siel cars India Ltd. The main motive behind the collaboration was to provide Indian customers with Honda's latest passenger car models.

Honda India manufacturing unit Honda India has one manufacturing unit at this point of time. It is located in Greater Noida, in Uttar Pradesh. It is spread over an area of 150 acres of land and is equipped with state of the art equipments. The total investment amounts to Rs 450 crores. The manufacturing capacity of this plant is 50,000 cars on a dual shift process. The company has decided to work on the plan of increasing the manufacturing capacity form 50,000 units to 100,000 units by the end of 2007 and to 150,000 units by 2010. This manufacturing unit produces Honda City, Civic and Accord models. The Honda CRV model is imported from Japan. Honda India has a strong network of sales and distribution in the country. They have around 51 exclusive dealerships across the country.

They provide everything starting from sales to service to spares etc. under one roof. They have already set a strong foothold on the Indian metro market. Now they are working on the smaller city markets.The company in its initial five years had sold not more than 50,000 units, however today it's selling more than 50,000 units in a single year. Honda City still remains a big hit for them. That car changed the whole concept of passenger cars in India. But now they have stopped manufacturing Honda City and have replaced that with Honda City ZX.

It was only after the big success of Honda City that they launched their higher end models like the Accord, the SUV and the CRV. And once again their success story was repeated like before. Even the launch of Honda Civic (which is a global hit) in 2006 was a big success in the Indian market.Honda India is also very strict about its quality and environmental standards. It strictly adheres to the standards of ISO 9001 for quality and ISO 14001 for environmental standards.

Honda India Growth The company had a growth of 14% for the fiscal year of 2005-06 when compared to 2004-05, with total sales of 42,727 units in the domestic market. And they are aiming for a proposed growth of around 44% for the current fiscal year. So considering the fact that they have invested more than Rs 800 crores till now in India their growth result has been excellent. Today a variety of Honda used cars are buyable from the car dealerships, used car dealers, car websites and car owners. Honda cars are the luxury cars. Honda car reviews give a hint of its performance and potential. But if the dream of buying a Honda car seems impossible then go for used cars. Find the used cars dealers and get broader picture about the car prices. Go for extensive car search to find the car at best affordable prices.

Two Wheelers

Every possession is a statement. So are the two wheelers. In fact, two wheelers are more than that. A good-looking two-wheeler or motorbike not only impress others, but can go a long way in making your life convenient. Two wheelers like bikes and scooters are the symbol of mass transporters. Motorized two wheelers make life a hassle free journey.

Once you possess a two-wheeler, unknowingly, it would become a part of your life. From helping you to reach the market or the work place to making a sojourn at weekends to a neighboring place with like-minded friends, your two-wheeler is always multi tasking for you. Two wheeler manufacturers are well aware of their rising demand and hence, are teeming up the market with new products everyday. Manufacturers are targeting low income sections also with some cheap motorbikes as they are increasingly becoming the potential consumers. Seeing the great demand of the two wheelers, International automobile giants are heading towards India and collaborating with the auto markets. In order to meet the skyrocketing demands of the two wheelers, day-to-day swankiest bikes with high- powered features are launched in the market to attract the maximum buyers.

Two Wheeler Manufacturers

The two-wheeler manufacturers are especially encouraged by the enthusiasm of the young riders who look for trendy products all the time. Some of the motorbike manufacturers are also targeting young ladies and making bikes available that are comfortable and cater specially to their needs.

The launch of the Mopeds has revolutionized the entire concept of transportation for the women’s. Mopeds are light weight, easy to drive and cost effective. In a way- Mopeds are tailor made keeping the needs of young girls and office going women’s in mind.

Such is the craze for bikes, that it comprises the major percentage of the two-wheeler industry, followed by mopeds and scooters. Now, college going crowd and youths find bikes smarter and better for transportation. The best part about a bike is that it provides quick and easy transportation, and can be parked anywhere around.

Various factors such as the availability of bikes on reasonable rates, auto loans and higher disposable incomes have contributed to an evident upsurge in the demand of bikes. There's a marked change in the preferences of the buyers, as most of them prefer bikes to scooters and mopeds.

Scooters have been the darlings of Indian masses for long because of the convenience it provides to the riders. Cheap scooters have been launched by the manufacturers to reach the wider net of customers. Two-wheeler manufacturers have also introduced scooters for that are a handy mode of commuting for the physically challenged.

In India, two wheelers have captured the imagination of young generation everywhere. They are as much popular in the rural areas as they are in cities and towns. The easy maintenance, affordable price and ability to adjust in any kinds of road have made them dear to one and all.

Moreover, now-a-days getting finance or a loan has become a trouble free affair and the numbers of bike riders are only growing with each passing day. Your two-wheeler also needs your care and attention all the time. With automobile India, you need not worry about the maintenance tips, statistics, insurance, finance and latest trends in the two wheeler industry. It is all there at the click of your mouse.

Two Wheeler Models

The two wheelers have played a pivotal role in the surging growth of the Indian automobile industry . Over the years the domestic sale of various brands of two wheelers have grown in large numbers. Even, in exports, the two wheelers have been able to maximize the profit margin of various two wheeler manufacturers. There are mainly three models of two wheelers namely, scooters, motorcycles and mopeds . In recent years, the two wheeler industry has witnessed a sea change. During the yesteryears the scooters used to have about 50% of the market share and the rest were divided between the motorcycles and mopeds.But now the trend indicates that people are preferring motorcycles more than the scooters. At present there is a huge demand for the motorcycle models in India.

Honda Activa

Honda Activa is recommended for its more practical and consrvative styling, ease of use, better ride quality and the excellent 102 cc engine. The scooter is also known as a family two-wheeler for its higher load carrying capacity. The vehicle has the option of kick- and self-start. The chassis is of high rigidity under bone type and the body panels are moulded steel sheet.

Activa incorporates better rider comfort and includes the puncture-resistant "tuff-up" tyre and tube combination. It has low riding height and low noise 4-cycle engine. It gives the mileage of about 45 km per litre in the long run.

Company Stroke Maximum Power Displacement Honda Motorcycle & Scooter India 4-Stroke 7 Bhp @ 7000 rpm 102 cc Pvt. Ltd.

Striking Features

 Flush surface.  Multi-reflector light.  Low seat with high ground clearance.  Movable front fender.  Sleek and aerodynamic styling.  Low noise 4-cycle engine.  Metal Body.  CLIC mechanism.

Color Variants

 Strand Silver Metallic  Black  Geny Grey Metallic  Azure Blue Metallic  Misty Pink Metallic

Price Tag

City Ex-Showroom On-Road Delhi Rs. 36,852 Rs. 38,926 Kolkata - Barasat Rs. 38,218 Rs. 42,625 Kolkata - Beltala Rs. 38,218 Rs. 42,775 Mumbai Rs. 39,657 Rs. 43,471 Nasik Rs. 38,397 Rs. 42,087 Pune Rs. 37,802 Rs. 41,453 Bangalore Rs. 37,974 Rs. 41,946 Hyderabad Rs. 37,769 Rs. 42,252

Technical Specifications

Engine Type 4-stroke, Single cylinder, air cooled, OHC Displacement 102 cc Max. Power 7 Bhp @ 7000 rpm Max. Torque 0.8 Kg-m @ 5500 rpm Transmission V-matic Ignition Self / Kick Fuel Tank 6 litres Capacity Electricals Battery 12V, 5Ah Headlamp 35W Chassis Frame High rigidity Under Bone type Dimensions 1765 x 715 x 1130 mm (lxbxh) Wheel Base 1235 mm Seat Height 760 mm Ground 145 smm Clearance Suspension Front Bottom Link with spring loaded hydraulic damper Rear Unit swing with spring loaded hydraulic damper Tyre Size Front 3.50 - 10, 4 PR Rear 3.50 - 10, 4 PR Brakes Front Drum, 130 mm dia Rear Drum, 130 mm dia

UPDATE 1:56 p.m. EST: American Honda Motor Co. Honda said Friday it sold 1.9 percent more vehicles in December than it did in the same month last year, at 135,255 units, the best December on record for Honda in the U.S. For the year the U.S. subsidiary of the Japanese automaker sold 1.5 million vehicles, a 7.2 percent increase and the company’s second-best year on record. “The CR-V joins Accord and Civic as the third Honda vehicle to sell more than 300,000 units per year for the first time in our history," John Mendel, executive vice president of sales at American Honda, said in the statement announcing the numbers. Accord sedan sales had its best annual-sales showing since 2008 with 366,678 units, a 10.5 percent year-over-year increase, while Civic compact sales grew nearly 6 percent to 336,180 units. Combined, the Honda brand’s three top sellers (Accord, Civic and CRV crossover) made up almost exactly half of all Honda brand sales in the U.S. last year, excluding the Acura luxury brand. But other models fared well, too, especially the Fit subcompact (up 8.4 percent to 53,513 units) and the Odyssey minivan (up 2.4 percent to 128,987 units). The Acura division saw 2013 sales rise 5.9 percent to 165,436 units thanks largely to demand for the ILX entry-level luxury car, up nearly 67 percent to 20,434 units; the RDX compact crossover, up almost 52 percent to 44,750 units; and the MDX mid-sized crossover, up 4.3 percent to 53,040. December Acura sales didn’t fare so well, declining 1.8 percent because of attractive year-end offers from competing luxury brands. STATEMENT OF THE PROBLEM

With the recent influx of different brands in today’s four wheel auto segment each striving to satisfy customer with the end results of maintaining loyalty, at present cars as such have become necessity but not a nicety. With this outlook of today’s market it is even a layman’s perceptive that Honda has stood against all odds this indicates that Honda, by itself reflects a satisfied customer. Keeping in mind curriculum requirement and organizational requirement the study has been conducted to find out customer satisfaction towards Honda Activa and Hero Pleasure. However, due to time constraint an in depth study could not be undertaken.

OBJECTIVES OF STUDY The main objectives of the study are: 1. To find out the customer satisfaction level. 2. To various age groups, qualification, occupation, and household income of all the respondents. 3. To find out from which dealer the customer has purchased their product and the source of awareness about the dealership and the product. 4. To find the availability of finances schemes and mode of purchase through the various financial schemes. 5. To find customer satisfaction level towards sales process. 6. To find out the impact of showroom ambience, product briefing and salesman effectiveness. 7. To various age groups, qualification, occupation, and household income of all the respondents. 8. To find out from which dealer the customer has purchased their product and the source of awareness about the dealership and the product. NEED FOR THE STUDY The need for the study arises in order to create awareness amongst the customers and to determine the customer satisfaction. The need for the study arises due to the following reasons: - 1. To measure the level of customers satisfaction towards silicon Honda. 2. To know the customer preferences towards Activa and Hero pleasure 3. In order to retain the existing customers. 4. To market brand loyally towards the product. 5. To know the customers opinion towards existing after sales service provided by the company.

SCOPE OF THE STUDY 1. It helps to know that which publicity media gives maximum retention to the customers. 2. The study also helps the company to improve their standard of service & handle the competition in the near future. 3. It also helps in putting in possible improvements, additions, and new strategies and offers the customers. 4. It also puts a detailed insight into the different aspects of the company, such as manufacturing, marketing sales, production and finance etc.

LITERATURE REVIEW

Once the problem is formulated, the researcher has to undertake an extensive literature survey related to problem. The literature survey undertaken here includes books and different websites from the internet. The research project was to know the Customer preferences and customer satisfaction with regard to specific brands under 150cc category between the age group of 18-25 College going student on the basis of Price, Fuel efficiency, Brand, Style and comfort name .  Schiffman. G. Leon and kanuk lazare Leslie - Study of the customer behaviour is the study of how individuals make decisions to spend their available resources (Time, Money and Efforts) on consumption related items. It includes the study what they buy, whey they buy it, when they buy it, where they buy it, how often they buy it and how often they use it. The primary purpose for the study consumer behaviour as apart of marketing curriculum is to understand how and how customers make their purchase decisions. There insights enable marketers to design more effective marketing strategies.  Gupta.C .B and Dr. Nair. N.Rajan - A business is based on understanding the customer and providing the kind of products that the customer wants.  Mamoria C.B. and Mamoria Satish - Consumer behaviour is the process where by individuals decide what, when, where, how and from whom to purchase goods and services. Buying behaviour may be viewed as an orderly process here by individual interacts with his environment for the purpose of making market decision on products and services.  Nair Suja. R. - The success of the firm will be determined by how effective it has been in meeting the diverse customer needs and wants by treating each customer as unique and offering products and services to suit his/her needs.  Bennett Peter.D. And Kassarjian Haroldh - A great deal of research activity in marketing is design to shed light on the customer decision process.  Kothari C.R.6 For data analysis different statistical techniques are being used such as scaling techniques, correlation, hypothesis testing.

RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

Research design

Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was arranged from the various studies conducted in last few years and various other records of company.

Primary Data: These data were collected by personal interview with retailers/ dealer. For this purpose questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were collected from various past studies and through internet.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

50 Customers

Research tools:

Questionnaires

RESEARCH AREA

Bareilly

Company Profile of Hero Motocorp Ltd.

Hero Motocorp Ltd. formerly Hero Honda is an Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.

In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity. “Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda. Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program.

The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in Western India. There is no confirmation where the factories would be built. The Brand Trust Report published by Trust Research Advisory has ranked Hero Honda in the 13th position among the brands in India.

Product range

. Sleek

. Street

. Achiever

. Ambition 133, Ambition 135

. CBZ, CBZ Star, CBZ Xtreme

. CD 100, CD 100 SS, Hero Honda Joy, CD Dawn, CD Deluxe, CD Deluxe (Self Start)

. Glamour, Glamour F.I

. Hunk

. Karizma, Karizma R, Karizma ZMR FI

. Passion, Passion Plus, Passion Pro

. Pleasure . Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG,Splendor PRO

. Hero Impulse launched in 2011 after the separation of hero and Honda. Its India's first off-road and on road Bike.

Hero MotoCorp Ltd

Basant Lok Vasant Vihar 34 Community Center New Delhi NEW DELHI 110057 P: +9111.26142451 F: +9111.26143321 Our Chairman

DON’T DREAM IF YOU CAN’T fulfill your dreams - Dr. Brijmohan Lall Munjal CHAIRMAN’s PROFILE The founder and patriarch of the $3.2 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create one of the country's largest corporate groups and the World's No.1 Two Wheeler Company. Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around the time when the freedom movement in India was taking shape in the late 1920s, he walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan). He was only six years old then. Thus began an extraordinary tale of courage and perseverance. Brijmohan began his business story after partition in 1947, when he and his brothers relocated to Ludhiana. The family set up a company that provided poor people with basic transport (cycles). Three decades later, as India evolved, he added a second crucial chapter - which visualized affordable and technologically superior transport to millions of middle class Indians. The rest is history.

Building Relationships When Brijmohan and his brothers started out, there was no concept of organized dealer networks. Companies just produced, and most dealers functioned like traders. Brijmohan changed the rules of the business by trusting his gut instincts; introducing business norms that were ahead of their time, and by investing in strategic relationships. Brijmohan built a series of bonds and networks with hundreds of family members, vendors, dealers and employees. Much like the Japanese keiretsu system, these networks are now the glue that holds the Hero Group together. "Thanks to the relationships that we have nurtured so passionately in the Hero Family, the younger generations of some of our bicycle dealers have become dealers of Hero MotoCorp. These relationships have survived through generations - through bad times and good times'' the patriarch now reminiscences. Besides bonding with his vendors and dealers, Brijmohan has been personally responsible for kindling a spirit of entrepreneurship amongst his employees, and today, 40 of his former employees are successful entrepreneurs. Staying Ahead Though not technically qualified in the conventional sense, only a few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He could always visualize the applicability of technology before others could. For example, in the 1980s, when all two-wheeler companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stroke engine - a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero MotoCorp's stupendous success.

A Corporate Citizen A frugal upbringing and a value system modeled on the famous Gurukul system - which stresses the sanctity of the teacher-pupil relationship - imbibed in Brijmohan a strong sense of social commitment and responsibility. There is a special place in his heart for Ludhiana, the city where he took roots. Today, Ludhiana is a modern, bustling city, but Brijmohan has played no mean role in its evolution. Several schools and educational institutions in Ludhiana owe their existence to the Munjal family. The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the Ludhiana Flying Club. He's also set up the not-for-profit Dayanand Medical College and Hospital-an institute now rated as one of the best medical colleges in India, in terms of infrastructure, quality of staff and alumni profile. In and around Dharuhera, near the first Hero MotoCorp plant, Brijmohan and his family have left their stamp of philanthropy. The Raman Kant Munjal Foundation - which Brijmohan set up in memory of his eldest son, today runs a higher secondary school and a very modern and well-equipped 100-bed hospital at Dharuhera. The group has also adopted numerous villages and provides education, vocational training, drinking water, roads, streetlights and sewerage.

 ABOUT US Board of Directors PROFILE OF DIRECTORS

Dr. Brijmohan Lall Munjal Chairman & Whole Time Director

Mr. Pradeep Dinodia Non Executive & Independent Director

Gen. (Retd.) V. P. Malik Non Executive & Independent Director

Mr. Suman Kant Munjal Non Executive Director

Mr. Paul Edgerley Non Executive Director

Dr. Anand C. Burman Non Executive & Independent Director

Mr. Sunil Kant Munjal Jt. Managing Director

Mr. M. Damodaran Non Executive & Independent Director

Dr. Pritam Singh Non Executive & Independent Director

Mr. Ravi Nath Non Executive & Independent Director

Mr. Pawa n Munj al Vice-Chairman & Managing Director Leadership Team

Leadership team Mr. Ravi Sud

Sr.Vice President & Chief Financial Officer

Mr. Vikram Kasbekar

Sr. Vice President - Head of Operations & Supply Chain

Mr. Vijay Sethi

Vice President-IS & HR & Chief Information Officer

Mr. Neeraj Mathur

Vice President - Strategic Sourcing & Supply Chain

Mr. Harjeet Singh

Vice President & Head R&D

Mr. Deepak Mokashi

Vice President & Head International Business

Mr. Sanjay Bhan

Business Head - Parts Business

Mr. Rajat Bhargava

Head of Strategy & Performance Transformation

PRODUCT DESCRIPTION

ECHNICAL SPECIFICATIONS Engine  Type Air-cooled, 4-stroke Single Cylinder OHC  Displacement 102 cc  Max. Power 5.03 KW @ 7000 rpm  Max. Torque 7.85 N-m @ 5000 rpm  Max. Speed 77 Kmph  Bore x Stroke 50.0 x 52.0 mm  Compression Ratio 9.0 : 1.0  Starting Self start  Ignition CDI Transmission & Frame  Clutch Dry,Automatic Centrifugal Clutch Suspension  Front Bottom link with spring-loaded hydraulic damper  Rear Unit swing with spring-loaded hydraulic damper Brakes  Front Brake Internal expanding shoe type (130 mm)  Rear Brake Internal Expanding Shoe Type (130 mm) (IBS) Wheels & Tyres  Tyre Size Front 90 / 100 x 10 - 53 (Tubeless Tyres)  Tyre Size Rear 90 / 100 x 10 - 53 (Tubeless Tyres) Electricals  Battery 12V-4 Ah MF Type (Maintenance Free)  Head Lamp 12V - 35W / 35W - Halogen bulb (Multi reflector type)  Position Lamp 12 V - 5 W x 2 Nos. Dimensions  Length 1750 mm  Width 705 mm  Height 1115 mm  Wheelbase 1240 mm  Ground Clearance 125 mm  Fuel Tank Capacity 5 Litre (Min)  Kerb Weight 101 Kg

Objectives of the Study

1) To analyze consumer perception towards the two brands.

2) To get feed back on what consumer expects from hero and honda

3) To analyze consumer perception towards services offered by Hero and Honda and performance of the two products.

4) Develop skills in report writing through data collection, data analysis, data extraction, and presentation.

Scope of the study The study helps in having an awareness of customer satisfaction towards “Hero Pleasure and Honda activa”. As the product had a good reputation in the market, this study will help to know that how Hero and Honda lost their grip in motor bike industry. It also helps us to increase our practical knowledge towards marketing of a company.Marketing is taken as the functional area as the customer satisfaction is to be taken into account.

Data Analysis

Q. Which one would you prefer among the two? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

It depicts that most of the consumers prefer honda activa rather then hero Pleasure.

It may be because of brand image or the services provided by the company to customers or the way of handling them.

Q. Which one is having better after sale services? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

Honda provides better sales services to the customers that’s why they prefer Honda activa more than hero Pleasure . Hero should make changes in its policies

Q. Which one is having better warranty policy? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

Honda is having better warranty policies than hero that’s why it is customer’s first choice

Q. Which one would like to prefer on the basis of design & style? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

Honda activa has much better design and style than hero Pleasure that’s why get much preference by the customers

Q. Which one would you like to prefer on basis of safety? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

Customers assume Honda active much safer than hero Pleasure .

Q. Which one would you like to prefer on the basis of comfort level? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

Honda active is much comfortable than hero Pleasure according to the people engaged in the survey

Q. Are you aware of similar brands available in the market? Fully aware Aware Less aware

Many of the people are fully aware of the similar brands in the market while there are still many who are just aware means they have knowledge of the of tte other brands but not much while few of them don’t have any information about the similar brands of the market

Q. How did you came to know about this brand? Advertisement Friends Others

Most of the people know about the brand because of the ads... while many of them are influenced by the friends in contact and the remaining of them by the other sources

Q. Which factor influences your purchasing decision more? Brand image Fuel efficiency Price

Half of the people prefer the brand due to brand image while half of them due to fuel efficiency but there is also a segment affected by the price of the product

Q. Which type of media influence your purchases behaviour? T.V. News Paper Hoarding

Most of thepeople are much influenced by the ads they see on tv rather than in newspapers and are minimum affected by the hoardings

Q. Who influences you more in your buying decisions? Self Family member Friends Mechanics

Most of the people take their own decisions in their buying decisions while few of them take advice of their family members . Apart from that are influenced by the friends by rest of them by machanics

Q. Which one give you more satisfaction in matter of overall performance? Honda Activa Hero Pleasure

ACTIVA

PLEASURE

The conclusion is most of the people prefer and like Honda activa rather than hero Pleasure in matter of overall performance

Honda Activa is an undisputed leader in Indian scooter market therefore from time to time rival companies launches new models to challenge the leadership of Activa among those launched there is one scooter which stands out from the rest is Hero Pleasure. Launched almost a year ago, Hero Pleasure is considered as Activa’s best alternative because its from Hero Motocorp, nation’s largest 2-wheeler manufacturer plus its run on the same Honda’s engine which is powering all the Honda scooters including Activa. We have already done the comparison between Honda Activa and Hero Pleasure in our earlier post but in this post we are making detailed comparison about the RIDE QUALITY of these 2 gearless scooters. As we already told above that both Honda Activa and Hero Pleasure run on the same 109cc engine but despite running on the same engine power output is slightly different in the 2 scooters. Honda Activa produces maximum power of 8 Bhp @ 7500 rpm and maximum torque of 8.74 Nm @ 5500 rpm whereas Hero Pleasure produces maximum power of 8.08 Bhp @ 7500 rpm and

Honda Activa OverView

Nobody needs the opinion of an automotive expert to know what Honda Activa means for an ordinary Indian household. Launched in the year 2000, Activa has made a special place for itself in the hearts of Indian riders. Twelve years from the release and today, every other house in the country can be seen with one or two of this fab-machine parked on their porch. And that is because Activa is a ride for anyone and everyone. It is as trendy and vibrant a ride for a college girl and a teenage boy as it is mature and stable for a housewife and an office worker heading towards retirement. In fact, it is the best that India has received from the automatic scooter industry ever since the legendary Kinetic Honda.

Three years back, in 2009, Honda Motorcycle and Scooter India worked a revamp over the original 2000 model of Activa, outcome of which was a scooter that had the admirable performance and efficiency traits of the maiden version wrapped in a fascinating package of striking looks and topped with some more high-tech additions. In short, the best ride in the country was made better than ever before. Mileage boosted by a whole 15%, body adorned with modern cuts and curves, new braking technology introduced for better safety and storage space enhanced for more convenience, what more can one ask for? Honda Activa Designing

The design of Honda Activa is truly a marvel. It has been made keeping the comforts and ease of the riders as the top-most priority. Starting with the front, the flat and spacious foot-board paired with a well-cushioned and large seat allows even the tallest of drivers to sit quite comfortably without having to bend their legs even in the slightest. Plus, the perfect height of handlebars and rider-seat in combination with an easily reachable handle ensures that the driver is able to maintain quite an upright and relaxed posture all the time and does not have to experience any kind of stress or difficulties even while driving through a bumpy road. Talking about tackling the difficult Indian streets, the Activa is fully armed to do that. Carved out of a tough metal instead of a flimsy plastic material, the body of this Honda scooter can take on a road in even the most terrible of conditions giving a smooth and fun drive to its riders and a longer lifetime to the scooter.

This sturdy body possessing a dimension of 1761mm x 710mm x 1147mm has been built upon a High Rigidity Underbone frame. And besides providing a fairly wide ground clearance of 145mm and a long wheelbase of 1238mm, this framework has been cleverly styled to supply a lot of storage space as well. An optional inner box that can be installed below the handlebars on personal demand, a standard storage box under the seat with a capacity of 18 litres and a hook below the seat in the front gives the users of Activa the best storage facilities that they are likely to get in a two-wheeler today. Besides all of this, the CLIC (Convenient Lift-up Independent Cover) mechanism that enables the whole rear cover to be lifted up as a single unit makes maintenance, servicing and repairing a very easy feat.

Honda Activa Appearance

In looks , there is no beating the Activa. Honda designers have done a great job there. Considering the fact that Honda Activa is as popular a choice amongst youngsters as it is amongst adults, the stylists have crafted a shell that is stylish and fashionable but doesn't look very flashy or loud. With the front facade resembling that of the mighty Honda Aviator, Honda Activa has received a very sleek yet prominently curved body. Every view, whether it is the front, the side or the rear, is a blend of sharp edges, smart curves, bold lines and a lean outline which gives the scooter a very classy and upmarket feel.

Honda Activa Engine And Performance The original model of Honda Activa rolled out in 2000 was fueled by a 102cc four stroke engine that was upgraded to a 109 cc version in the 2009 revamp. Now capable of churning out a peak 7.89bhp at 7500rpm for a maximum of 8.82Nm torque produced at 5500rpm, this air-cooled, 4- stroke, single-cylinder OHC engine does not compromise on the fuel-economy for an enhanced power output. On the contrary, the new Activa mill delivers a straight 15% increase in mileage as compared to its predecessor. To work in harmony with this brilliant motor, Honda Motorcycle and Scooter India have employed a V-matic transmission mechanism, a Viscous paper air filter to reduce the maintenance demands and a proficient suspension system. The suspension system is composed of a Bottom Link mechanism for the front wheel and a Unit Swing mechanism for the rear wheel both coupled to a Spring Loaded Hydraulic Damper for better absorption of pothole jerks.

Honda Activa Mileage

Giving a direct boost of 15% to the previous rating of mileage, the latest model of Honda Activa delivers a fuel-economy of 52kmpl which is a very impressive figure for a scooter. And fitted with a fuel-tank of 5.3 litres means that once you get a fill-up done, there is no stopping you for a whole 276km. This makes Honda Activa the most economical and practical option amongst the whole line-up of automatics in the native scooter market.

Honda Activa Braking And Handling

The braking mechanism forms a vital part of every vehicle be it a scooter, a motorcycle, car or anything for that matter. The safety of the passengers of a vehicle relies first and foremost on a sound braking system and that is what makes it the top concern for vehicle designers. Keeping the same in mind, Honda have blessed their flagship scooter with a new and more promising braking technology that was developed in the factory of Honda itself. Named as Combi Brakes or Combination Brakes, this technology combines the front and the rear brakes into a single unit so that both can be applied together by pressing a single lever, thereby reducing the braking distance and increasing the safety levels.

After the technology working behind the system, it is the actual parts that are making the braking system work and that is the brakes themselves. For both the front as well as the rear wheel, Drum brakes with a diameter of 130mm have been employed by the makers of Activa. Where handling is concerned, Activa has never given a chance of complaint to its riders. It has always been known for its easy, neutral and stable handling and now, that characteristic gets even better with the introduction of a seating structure that allows the driver to have a much more comfortable and relaxed posture resulting in superior handling.

Honda Activa Safety Features

When it comes to safety, Honda never takes chances. The newly devised technique of Combi Brakes is the biggest proof of that. Besides providing an advanced and improved braking mechanism, the Honda designers have added a set of 90/100 – 10 inch tyres for the front and rear wheels that provide a good road grip to assist in efficient braking. And no ordinary tyres they are. Fitted with Tuff-Up tubes, these tyres are simply not made to get flat. Even if a nail penetrates the tube, it won't be able to flatten the tyre owing to the anti-puncture sealant gel that oozes out and solidifies to seal the gap around the nail thereby sealing the hole. With that, Honda has reduced the risk of a flat tyre in Activa by an impressive 70%.

What more is new in this Activa is the anti-theft Key Shutter that enhances the security of the vehicle manifold. Plus, the 12V electricals maintain a continuous stream of power to the 35W halogen lamp for a bright and uninterrupted illumination at night. Apart from all this, a grab-rail coated in silver is fitted at the rear end that makes for a secure but stylish grab for the pillion rider.

Honda Activa Colors

Honda Activa Pros

Good looks, neutral handling, tuff-up tubes and sturdy build. Honda Activa Cons

Long waiting periods and no central locking system.

FINDINGS

After the survey we found the satisfaction level of riders,  Most of the consumer go for the Honda products

because of it’s sahe designe.

 Youth feel very comfort on it.

 Honda have been cover all the segment.

 Youth like it’s very much Honda technology.

 A very high segment of youth goes for the name

and goodwill of the Honda.

SUGGESSION

 The company should provide free service for at

least five times for new two wheeler.

 The financing of Honda must be lower interest

rate.

 The company must have a service station with in

the city.

 Effort should be done for developing the concept

of good relationship with consumers.

Recommendation Recommendation refers to the outcome of the research work done and the suggestions for implementation i.e. findings. 1. It is suggested that manufacturer should make all efforts to satisfy customers. 2. New technology should be applied according to the requirement of the customer. 3. Provide various schemes which attract the customers. 4. Better after sales services should be made available to the customers. 5. Product should be fuel efficient. 6. Product should be available in different colours so as to attract college going students. 7. Bike should be given sportier look.

CONCLUSION

This survey was done to indentify various problem and level of identify various problems and level of satisfaction of consumer, so that efforts might done to satisfy them which would result in building long term relationship between the customer and company. Due to delivery in customer need and expectations, it become a different task to satisfy every customer, therefore to satisfy each and every customer the important of building relationship with them existed. For this purpose a number of questions were asked to find out behavior of customer. This research is also done to know the views of the customer towards the services and quality provided to them by Honda.

BIBLIOGRAPHY

I have used the following source for finding the data-

a. Marketing management - Philip Kotler b. Research methodology - C.R. Kothari c. Consumer behavior - Schiffman & Kanuk d. Service marketing - Baron S & Harris K

Literature from the web site www.google.co.in www.herohonda .com www.herohonda.com www.herogroup.com www.autoindia.com

Questionnaire Name : Age : Gender : :

Q. Which one would you prefer among the two?