Communications of the Association for Information Systems Volume 29 Article 21 11-2011 Toys Become Tools: From Virtual Worlds to Real Commerce Sascha Vitzthum Department of Business Administration, Illinois Wesleyan University,
[email protected] Abhishek Kathuria Goizueta Business School, Emory University Benn Konsynski Goizueta Business School, Emory University Follow this and additional works at: https://aisel.aisnet.org/cais Recommended Citation Vitzthum, Sascha; Kathuria, Abhishek; and Konsynski, Benn (2011) "Toys Become Tools: From Virtual Worlds to Real Commerce," Communications of the Association for Information Systems: Vol. 29 , Article 21. DOI: 10.17705/1CAIS.02921 Available at: https://aisel.aisnet.org/cais/vol29/iss1/21 This material is brought to you by the AIS Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Communications of the Association for Information Systems by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact
[email protected]. Toys Become Tools: From Virtual Worlds to Real Commerce Sascha Vitzthum Department of Business Administration, Illinois Wesleyan University
[email protected] Abhishek Kathuria Goizueta Business School, Emory University Benn Konsynski Goizueta Business School, Emory University This teaching case considers the challenges and opportunities faced by an entrepreneur in Second Life, one of the more popular virtual world environments. Second Life provides the economic and technological platform required for immersion, social interaction, and the potential of private enterprise. Many entrepreneurs have taken advantage of the various business opportunities offered in Second Life, and a number have earned significant income through their in-world creations and services. Stuart O'Brian, the CEO and founder of VirtualCircle, was one of the early pioneers of virtual commerce.