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Université Palacký Olomouc Faculté Des Lettres 2009 Petr Dušek
Université Palacký Olomouc Faculté des lettres MÉMOIRE DE LICENCE 2009 Petr Dušek UNIVERSITE PALACKÝ OLOMOUC FACULTE DES LETTRES Département des Études romanes Petr Dušek Analyse du marché automobile : le cas de l´entreprise Porsche « Mémoire de Licence » OLOMOUC 2009 UNIVERSITE PALACKÝ OLOMOUC FACULTE DES LETTRES Département des Études romanes Analyse du marché automobile : le cas de l´entreprise Porsche Comment l´entreprise Porsche peut-elle s´adapter au changement de l´environnement actuel ? Mémoire de Licence Filière : Filière d´administration économique et sociale franco-tchèque Directeur du mémoire : Ing. Michel Viland, Université Palacký Olomouc Auteur : Petr Dušek OLOMOUC 2009 UNIVERSITE PALACKÝ OLOMOUC FACULTE DES LETTRES Déclaration Místopřísežně prohlašuji, že jsem diplomovou práci na téma « Analýza automobilového trhu, případová studie Porsche » vypracoval samostatně pod odborným dohledem vedoucího diplomové práce a uvedl jsem všechny použité podklady a literaturu. Je déclare que le présent mémoire de Licence au thème «Analyse du marché automobile : le cas de l´entreprise Porsche» est le résultat de mon propre travail et que toutes les sources bibliographiques utilisées sont citées. A Olomouc, le Signature............................. UNIVERSITE PALACKÝ OLOMOUC FACULTE DES LETTRES Remerciement Je voudrais remercier Ing. Michel Viland, le directeur de mémoire, de sa participation et de son temps consacré aux corrections. Je voudrais remercier Ing. François-Xavier Lefèvre qui était mon opposant le temps que j´ai travaillé sur -
28PORSCHEMAG Porschemag12 Inlaga 28-34.Qxp:Layout1 08-04-29 14.19 Sida 29
PorscheMag12_inlaga_28-34.qxp:Layout1 08-04-29 14.19 Sida 28 En ung Ferdinand Porsche i framsätet på den racinganpassade Lohner-Porschen. Vid ratten sitter beställaren och ägaren E.W. Hart. 28PORSCHEMAG PorscheMag12_inlaga_28-34.qxp:Layout1 08-04-29 14.19 Sida 29 TEXT: PETER HAVENTON, FOTO: PETER HAVENTON/PORSCHE AG PORSCHE 60ÅR Del 1 Under 1800-talets sista decennier hade världens kanske främsta sportredskap, automobilen, skapats. I framförallt tyska, franska och engelska skjul och verkstäder utvecklades den ena intressanta konstruktionen efter den andra. Det var spännande tider och allt var inte hugget i sten: bensinmotor eller ångmaskin? Eller kanske den tysta och luktfria elektriciteten? PORSCHEMAG 29 PorscheMag12_inlaga_28-34.qxp:Layout1 08-04-29 14.19 Sida 30 I WIEN VERKADE DEN unge konstruktören V10-motor placerad alldeles bakom de båda stolarna var Ferdinand Porsche. Han blev den förste som konstrue- Typ 114 inget mindre än sensationell. Karossformen var rade en bil med effektiv framhjulsdrift. Året var 1900 och en intressant mix av två kommande storheter: bilen hade en elmotor i varje framhjul. Den kallades Volkswagen och Porsche 356. Lohner-Porsche. Namnet Lohner kom från finansiären och tillverkaren, en karosserimakare och nybliven bilfabri- TRE EXEMPLAR AV TYP 114 byggdes och tre av en kör. Om man tar sig vissa friheter med historieskrivningen annan konstruktion kallad 60K10. Till utseendet var kan man naturligtvis se detta som den första Porschen. bilarna snarlika men det intressanta med 60K10 var att den Som en pil visande mot framtiden byggde Ferdinand hade Volkswagens chassi och dess fyrcylindriga motor Porsche samma år också en bil med en elmotor i varje hjul, placerad bakom bakaxeln. -
September/October 2011 DER GASSER RTR Officers Election for 2012 — Table of Contents — Features
September/October 2011 DER GASSER RTR OFFICERS ELECTION FOR 2012 — Table of Contents — Features Fall is fast approaching and this is a reminder that our election meeting Riesentöter donates to International is coming up in October (date TBA). Our Bylaws provide that a nominating Motor Racing Research Center ..................... 4 committee (consisting of the President and the three most recent Past- Porsche Repeats Again - Wins J.D. Power Presidents who are still members) recommend nominees for each elected and Associates’ APEAL Study for the Seventh Consecutive Year ..............................4 office. Graham Knight, Tom Zaffarano and Brian Minkin recommend: Rennsport Reunion IV Update ........................ 5 President—Joe Asher A Used 911 in Perspective..............................6 Vice President—Rita Hancock Paradise Found . In the Fingerlakes! ............8 Secretary—Ann Marie von Esse Riesentöter’s Watkins Glen Event a Resounding Success ....................................10 Treasurer—Chris Barone Porsche Rennsport Reunion IV Attracts Membership Chair—Paula Gavin Famous Men and Machines ..........................12 Success Story: 15 Years of The Porsche Technical Chair—Larry Herman Mid-Engine Model Line .................................14 Social Chair—Wendy Walton Back to the Future – Prof. Ferdinand Porsche Created The First Functional Hybrid Car ........15 Autocross Chair—At Large Porsche Cars North America Launches Webmaster—Todd Little Silent Seller Mobile Tag Program for Porsche Dealerships ...............................16 Goodie Store Proprietor —Francine Knochenhauer Track Chair—Paul Walsack Departments Der Gasser Editor—At Large Upcoming Social Events ...............................18 If you would like to nominate a Club member for one of these offices, you Marktplatz .................................................. 19 may do so at the Member Meeting in September. Look for details to follow on the Web site and e-mail blasts. -
Pioneering Spirit. Annual and Sustainability Report of Porsche AG 2019 About This Report
Pioneering spirit. Annual and Sustainability Report of Porsche AG 2019 About this report Report design Reporting standard and assurance Responsible interaction with people, the GRI 102-49 environment and wider society right along the This report was prepared in accordance with Pioneering spirit. value-added chain – from suppliers to the the Core option of the GRI Standards. The recycling of products – is of fundamental GRI Content Index at the end of the report lists importance to Porsche and is firmly rooted in the information that has been reported on its core. The company also ensured minimal and the locations where this can be found in ecological impact with the design of the the print and online versions. Within the current Business and Sustainability Report: scope of the Materiality Disclosures Service, not only is the cover partly composed of GRI Services has reviewed whether the residual materials from organic products GRI Content Index is clearly structured and featured in food manufacturing and other whether the information specified for processes, the paper is FSC-certified and the GRI 102-40 to 102-49 corresponds to the CO2 emissions generated during printing respective sections of the report. In addition “ Porsche has only been able have been reduced or offset. to careful data collection and recording via internal reporting and processing systems, as well as detailed internal consolidation and to remain Porsche because it Report contents and period inspection of the information and data con- GRI 102-46, 102-48 tained therein, a business audit pursuant to This documentation represents the fourth ISEA 3000 (Revised) was conducted to obtain time that Dr. -
Porsche Zentrum Baden-Baden
Porsche TimesAusgabe November/Dezember 2006 Porsche Zentrum Baden-Baden Vor 50 Jahren: Targa Florio Eventreport I: Kundenausfahrt Eventreport II: Porsche Golf Turnier 2006 Der Porsche 917 / 30 Spyder Skydriving. Chronik: Ferdinand Porsche Porsche Approved Die neuen Modelle Geschenkideen zu Weihnachten 911 Targa 4. Seite 2 Porsche Times · Ausgabe November/Dezember 2006 Inhalt Neues Porsche Museum. PZ Baden-Baden Special Seite 2 Neues Porsche Museum. Seite 3 Porsche Cayenne Sieg bei der Transsyberia. Neues Antriebszentrum in Weissach. PZ Baden-Baden Eventreport Seite 4 Vor 50 Jahren: erster Gesamtsieg für Porsche bei der Targa Florio. Das spektakulärste Bauprojekt der Neues von Porsche Porsche AG, das neue Porsche Museum Seite 5 Skydriving. Die neuen Modelle 911 Targa 4. am Stammsitz in Stuttgart-Zuffenhausen nimmt zügig Gestalt an. Auf einer Nutz- Seite 6 Das einzigartige Dachkonzept. fläche von rund 21.000 Quadratmetern Seite 7 Permanenter Allradantrieb und mehr. wird hier das gesamte Wissen zum Seite 8 Die exzellente Sicherheitsausstattung. Thema Porsche gebündelt. So wird das neue Museum in verschiedenen Themen- PZ Baden-Baden Angebot bereichen die historische und zeitgenössi- sche Geschichte und Philosophie des Seite 9 Eventreport I: Kundenausfahrt mit 53 Porsche. Unternehmens zeigen. Hauptthema wird Seite 10/11 Eventreport II: Porsche Golfturnier 2006. die Produktchronologie sein, wobei Individuelle Kundenbetreuung ist unser oberstes Gebot. gleichzeitig am Konzept des „rollenden Seite 12 Der Porsche 917/30 Spyder. Museums“ festgehalten wird. „Wir werden die 80 Fahrzeuge im neuen Museum Seite 13/14/15 Chronik: Ferdinand Porsche (1875 – 1951). regelmäßig mit anderen Renn- und Sport- Seite 16 Porsche Approved. wagen aus unserem Fundus austauschen“ Seite 17 Neues Porsche Motorsportzentrum Weissach. -
Klartext Hoch 4. Porsche Zentrum Maienfeld
Porsche Zentrum Maienfeld Porsche Passion & Driving Days. Das Porsche Zentrum Maienfeld öffnete seine Türen. Autosalon Genf. Von Altenrhein nach Genf. Klartext hoch 4. Der neue Porsche 911 Carrera 4 GTS. Porsche Zentrum Maienfeld • Industriestrasse 16 • 7304 Maienfeld • www.porsche-maienfeld.ch INHALT EDITORIAL PORSCHE TIMES | AUSGABE 2/11 | Seite 2 „Es wird von uns in Zukunft sicher einen Hybrid-Sportler und am Ende auch einen Elektro-Sportwagen geben. Dieser Trend ist nicht aufzuhalten.” Michael Macht „Es ist die Aufgabe des Managements, den Mitarbeitern Visionen zu geben; das ist die allerbeste Motivation.” Wendelin Wiedeking Chaos-Theater. 3 Oropax im Porsche Zentrum Maienfeld. Sehr geehrte Porsche Kunden und Freunde unseres Hauses. Für Klassiker, die noch viel vorhaben. 5 Jetzt neu: die Porsche Classic Card. Der Frühling und der Automobilsalon in Genf haben bei Porsche einmal mehr Überraschungen ans Tageslicht ge- bracht, auf die wir nicht gefasst waren. Wieder einmal hat Porsche als Anbieter von neuzeitlichen Technologien seine Marktposition verstärkt und gesichert. Nebst den Sondermodellen auf der Basis der 911 Modelle, dem Black Edition und dem Carrera GTS wurde auch der Boxster Black Edition vorgestellt. Ein Modellangebot mit einer Fülle von Mehr- und Sonderausstattungen, die diese Fahrzeu- ge sehr attraktiv bezüglich Preis-Leistungsverhältnis aus- zeichnen. Mit diesen Modellen hatten wir einen ausserordent- Sportlichkeit und Effizienz: ergibt Fahrspass für vier. lich erfolgreichen Start in die Sportwagensaison 2011. Die 6 Die Panamera Story. Ankündigung des Sondermodells 911 Carrera 4 GTS ermög- licht uns, unseren Kunden zusätzlich ein attraktives Modell mit Die Königsdisziplin. 8 Der Porsche 911 GT3 RS 4.0. Allradantrieb anzubieten. Durch die Vorstellung des neuen E–Boxster präsentiert sich Anziehungskraft, die ins Schwarze trifft. -
July 12Noreaster Color.Indd
ZONE 1 CONCOURS & RALLY - THE REPORT! Cars and Coffee in Chestnut Hill The Announcement Porschefest 2012!! LY 2012 JULY 2012 JULY 2012 JULY 2012 JULY 2012 JULY 2012 JULY 2012 JULY 2012 JULY 2012 JULY 2012 JULY theast Region Porsche Club of America Northeast Region Porsche Club of America Northeast Region Porsche Club of America Northeast Region Porsche Club of Amer Who we are.... What we do.... 15 NCR Annual Car Show 16 Cars and Coffee @ Eyespot 18 Auto Cross #3 26 20 Porsches and Polo 21 Watkins Glen! 22 Porschefest 2012 25 NER Escape to the Finger Lakes 26 three for three plus one 28 28 Auto Cross - the Lunch Report 30 The Tale of the Dragons Tail 33 Nominating Committee Formed 34 Porsche: An Enduring Racing Legacy 34 10 Anniversaries 6 On the Edge 16 Calendar 7 On the Loud Pedal Cover Photo Courtesy of 45 Marketplace 9 Four Speeds & Drum Brakes Richard Viard 46 New Members 10 Minutes Of The Board 46 Board of Directors 11 Under the Radar and Committee Chairs 12 The Long and Winding Road 13 Around the Cones 14 Don’t Lift The NOR’EASTER (ISSN-0199-4425) is published credit is given the NOR’EASTER and the author. No equivalent. All advertising inquiries and all monthly for an annual fee of $15.00 by the Porsche material may be reproduced if the NOR’EASTER advertising copy should be submitted to: Susana Club of America, Northeast Region at PO Box 409, was given the right to publish another Weber, POBox 409, W. Boxford, MA 01885, Phone West Boxford, MA 01885. -
Ferdinand Piëch: 1937-2019
www.wheels-alive.co.uk Ferdinand Piëch: 1937-2019 Published: 26th November 2019 Author: Kieron Fennelly Online version: https://www.wheels-alive.co.uk/ferdinand-piech-1937-2019/ www.wheels-alive.co.uk www.wheels-alive.co.uk Dr Ferdinand Piëch, 1937 to 2019 (photo courtesy of VW). Ferdinand Piëch: 1937-2019. Kieron Fennelly looks back at an extraordinary and crucially important career in the motor industry… Ferdinand Piëch died suddenly on August 25th. Once the most powerful man in the auto industry, he was also instrumental in the early development of the Porsche 911 and on more than one occasion, its reprieve. From his earliest days where he worked with Hans Mezger on the first flat 6 engine and later resolved the early 911’s handling problems to his decades as an increasingly important figure on Porsche’s supervisory board, Piëch’s was the guiding hand behind the continued existence of the 911. He joined Porsche in spring 1963, the second of Professor Porsche’s grandsons to arrive at the family firm. Ferdinand Piëch was the younger son of Louise, Ferry’s sister, a strong character who held Porsche together at Gmünd during the traumatic year when Ferry, husband Anton Piëch and Dr Porsche were detained by the French in 1946-7. Ferdinand Piëch’s early career revealed that he had inherited his mother’s single-mindedness: He tore through Porsche to become second in command, from assistant to Mezger to director of development and motorsport in four short years. First he bundled aside Hans Tomala, Technical Director, over the 911’s wayward handling, taking the role himself. -
Profile PORSCHE
PORSCHE CLUB OF AMERICA • SUNCOAST REGION PORSCHE Profile FEBRUARY 2018 Celebrate Your Everyday Supercar with Porsche of Tampa Why Choose Porsche of Tampa? • We offer 6 months same as cash financing as well as honoring most extended warranties • We proudly provide support for the Drivers Education Program • Porsche Club members enjoy discounts on parts and labor • 2 years unlimited mileage warranty on all Porsche Parts redeemable at any Porsche Dealer in North America • Complimentary HPDE technical inspections for all clubs Visit Our All-New eCommerce Storefront PorscheOfTampaParts.com For Genuine Accessories & Lifestyle Items We are the #1 Porsche Customer Satisfaction Dealer in the State of Florida. Our service department has over 80 years of combined Porsche Service Experience & 4 technicians achieving Porsche Gold Level Certification. Porsche of Tampa | 1-275 & Fowler Ave. | 103 E. Fowler Ave, Tampa, FL 33612 | For appointments (813) 933-2811 www.PorscheOfTampa.com PORSCHE FEBRUARY 2018 ProfileAlso available at: www.SuncoastPCA.org Celebrate Your Everyday Supercar 12 16 with Porsche of Tampa 2018 Officers & Board of Directors Why Choose Porsche of Tampa? Officers President – John Vita • We offer 6 months same as cash financing [email protected], 941-920-6698 as well as honoring most extended Past President – Mike Mackenzie warranties [email protected], 727-510-5079 Vice President – Denise Remus • We proudly provide support for the Drivers [email protected], 727-215-7452 Education Program Secretary – Pamela Richard [email protected], -
Christmas Gift Ideas for the Porsche Enthusiast 2016
www.porscheroadandrace.com Christmas gift ideas for the Porsche Enthusiast 2016 Published: 16th December 2016 By: Elke Smale Online version: https://www.porscheroadandrace.com/christmas-gift-ideas-for-the-porsche-enthusiast/ Yes, it is getting a little late and you had the best intentions of being better organised this year – but you still haven’t got all your Christmas presents. So, we want to help you with some Christmas gift ideas for the Porsche enthusiast. And here’s what we came up with: Steve McQueen in Le Mans A graphic novel of the movie is out and looks really exciting. Tribute edition, large size book, 64 pages, available in English, French, German and Italian. Check out a preview here. You can buy your copy from Garbo Studio UK at £28 www.porscheroadandrace.com Omologato Le Mans watch Omologato watches is celebrating Le Mans with a pair of limited edition watches that are specially designed to pay tribute to the 24 hours of Le Mans: The Salzburg (917) and the Le Mans watch. According to Omologato each watch is hand assembled using a world-leading Chronograph movement, housed in British designed cases, with bespoke faces and straps. Their brand ambassador is Richard Attwood. You can purchase the Salzburg (917) for £329 on the Omologato website. Classic chronograph – Limited edition Swiss made watch with a fawn-brown leather strap limited edition (only 1,356 units made) with limited- edition serial number, Swiss movement with 13 jewels and fine satin waterproof casing [10 ATM], metal dial in black-green with historic ‘Porsche’ logo in silver Available from Porsche Shop for £500 (incl. -
A Forgotten Circuit
newsroom History Jul 8, 2019 A forgotten circuit On July 8, 1962 Dan Gurney secured Porsche its first and so far last Grand Prix win at a World Championship round at the fearsome Rouen-les-Essarts. Now, the circuit is all but forgotten. To many a Le Mans regular, the city of Rouen is little more than an inconvenience. Situated between the Circuit de la Sarthe and the rest of northern France, Rouen, with its narrow streets, tight underpasses and seemingly infinite number of traffic lights represents something of a stumbling block — trapping motorists in a location that’s as breathtakingly beautiful as it is choking. However, this medieval city has more to offer the motorsport enthusiast than meets the eye. Quite literally, in fact. Situated in an attractive area of woodland south-west of the city, lays what was once considered to be one of Europe’s finest racing circuits: Rouen-les-Essarts. Opened in 1950 and measuring 3.2 miles in length, this picturesque track — once home to iconic events such as the Tour de France Automobile and the French Grand Prix — was, even by the standards of the day, notoriously unforgiving. Unlike ‘modern’ post war tracks such as Goodwood, Silverstone or Zeltweg that were built on wide, flat airbases, Rouen-les-Essarts, was an old school, naturally occurring circuit; the topography of the land creating a fast, flowing and fearsome layout, with an elevation profile that must have struck fear into the hearts of even the most seasoned drivers. Forget artificial run-off areas, gravel traps or catch fencing, drivers were either on the tarmac or in the trees, no exceptions. -
Dan Gurney 1931-2018
www.porscheroadandrace.com Dan Gurney 1931-2018 Published: 15th January 2018 By: Glen Smale Online version: https://www.porscheroadandrace.com/dan-gurney-1931-2018/ Solitude, 15 July1962: Dan Gurney behind the wheel of a Porsche 804 Formula 1 at the Solitude Dan Gurney, the well-known racing driver, passed away on 14 January 2018. Where does one start with a driver like Dan Gurney? He was an inspiration to many, admired by both rivals and friends alike, and an all-round good guy. His racing achievements are so numerous and his victories so varied, that it would take a book to do www.porscheroadandrace.com them justice. But under that tough, competitive front lay a likeable and easy-going nature that, when folk approached him, would break into that familiar broad California smile. Solitude 1962: Dan Gurney on the podium with Jo Bonnier (right) I had the pleasure of making his acquaintance on two separate occasions, one in a face-to- face meeting and the other was on the telephone when I interviewed him a couple of years back. On both occasions, he was so easy to get on with, that I was actually taken aback. www.porscheroadandrace.com www.porscheroadandrace.com Solitude, 15 July1962: Dan Gurney wins the Formula 1 Grand Prix driving a Porsche 804 Formula 1 Born on 13 April 1931 in Port Jefferson, New York, his family moved to California where Gurney would learn his profession in the school of hard knocks, as he made his name in the Hot Rod scene while still a teenager.