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11 Partner Airlines MEDIA KIT Flight Line Magazine is a fascinating companion of an 700.000 people (according to the market data of our air passenger to be read while waiting for the flight, partner airlines). It is distributed free onboard the onboard, back home or in the office, and on holiday. flights of our partner airlines and on the desks at the Monthly readership of the magazine exceeds airports. Published since 2004. Circulation is 64.000 copies. 52 % Around 25% of Russian businessmen spend most of the time onboard reading print media during the of the passengers keep their copy of the Flight Line Magazine. This indicator is much flights up to three hours. Media is number one among the preferences of this category higher compared to the average indicator for the inflight editions (according to our part- of air passengers. ner airlines and according to Ink Publishing, the world biggest inflight publisher). 12 minutes Average magazine reading time at the airport. According to the German sociologists, 51% of readers are departing passengers, 43% are arriving passengers, 6% are guests of the airport, e.g. meters and greeters, etc. OUR AUDIENCE GENDER 56% men 44% women Our target audience includes active people with the and take their families on holiday at least twice a year. income above average. The Flight Line Magazine They are highly demanding in terms of goods and occupies the second place by the number of readers services and appreciate recognizable high quality AGE among the inflight editions of Russia and CIS. brands and companies with reliable reputation. Most of our readers have broad interests and active 7% 33% 36% 20% 4% social position, appreciate their time and know how to use it properly. They often go on business trips under 18–30 31–45 45–60 over 18 60 PURPOSE OF TRAVEL OCCUPATION INCOME Holiday 46% Middle managers and leading specialists 27% 10% 20% 30% 40% 50% 60% Business trip 42% Business owners 11% Government employees 12% Military officers and 30-50.000 rubles Other personal goals 12% security officers 8% Airlines employees and aircraft industry companies 7% Students and pupils 5% Audience description is based on the data provided by our distribution partners. DISTRIBUTION We have created a unique distribution system that and at the partner airports before boarding and after makes magazine available both onboard the aircrafts arrival. SYSTEM 11 Partner Airlines Flight Line Magazine is distributed on regular and charter flights of the partner airlines and can be found in the seat pockets. Monthly readership exceeds 700.000 people (according to the market data of our partner airlines). Total aircraft fleet of our partner airlines is over 150 aircrafts. Aircompany ALROSA Angara Airlines Yakutia Airlines Vologda Aviation Enterprise Izhavia Komiaviatrans Kostroma Air KrasAvia Enterprise Nordavia Regional Orenburzhye Airlines Severstal 18 Partner Airport Flight Line Magazine is distributed on the desks at our partner airports. At Flight Line Magazine is number one by the number of some of the airports the magazine is available in the business and VIP lounges. partner distributors (both airports and airlines) among • Moscow (Sheremetyevo) the inflight editions of Russia and CIS. 7 desks in the terminals D, E, and F. • Moscow (Vnukovo) 3 desks at the domestic and international departure lounges • Moscow (Domodedovo) Business lounge (international) Business lounge (national) British Airways business lounge • St. Petersburg (Pulkovo) On the information desks at the new centralized and renovated historical termi- nals and in the business lounges. Moscow Moscow Moscow St. Petersburg Arkhangelsk Surgut (Sheremetyevo) (Vnukovo) (Domodedovo) (Pulkovo) (Talagi) Begishevo Airport (Nizhnekamsk, Vologda Voronezh Irkutsk Kazan Cherepovets Naberezhnye Chelny) (Chertovitskoye) Krasnoyarsk Kostroma Murmansk Orenburg Petrozavodsk Ufa (Yemelyanovo) (Tsentralny) (Besovets) Усинск DESTINATIONS Moscow Burgas (Bulgaria) Izmir (Turkey) Mineralnye Vody Penza Sulomay Khanty-Mansiysk Saint-Petersburg Burnyy Inta Mirny Perm Surgut Harbin (China) Adamovka Beidaihe (China) Heraklion (Greece) Miryuga Petropavlovsk- Surinda Khatanga Aqaba (Jordan) Vanavara Irkutsk Motygino Kamchatsky Syktyvkar Khujand (Tajikistan) Amderma Varadero (Cuba) Kavala (Greece) Murmansk Pechora Taksimo Chara Ярославль Anadyr Varna (Bulgaria) Kazan Mutoray Poligus Talakan Cheboksary Anapa Velikiy Ustug Kaliningrad Mys Mirny Polyarny Tambov Chemdalsk Anchorage (USA) Vladivostok Kaluga Naryan-Mar Prgue (Czech Tbilisi (Georgia) Cherepovets Antalya (Turkey) Vladimir Cagliari (Italy) Naples (Itlay) Republic) Tokio (Japan) Chirinda Apatity Vologda Kvarkeno Neryungi Rimini (Italy) Tomsk Chita Arkhangelsk Vorkuta Kirensk Nidym Rhodes (Greece) Troitsko-Pechersk Cheongju (South Astana (Kazakhstan) МариуVпольoronezh Kirov Nizhneangarsk Rostov-on-Don Tunguska Korea) Astrakhan Vuktyl Kislokan Nizhnevartovsk Thessaloniki Tura Shushenskoye Bakit ГеленGджикelendzhik Kodinsk Nizhnekamsk (Macedonia) Tutonchany Ekonda Baku (Azerbaijan) Gorno-Altaysk Corfu (Greece) Nizhniy Novgorod Samara Tyumen Yuzhno-Sakhalinsk Bangkok (Thailand) Grozny Koslan Niigata Saratov Ulan-Ude Yukta Barnaul Dikson Kostroma Novokuznetsk Svetly Ulyanovask Yakutsk Barcelona (Spain) Dombarovskiy Kotlas Novosibirsk Seoul (South Korea) Uray Yangyang (South Batumi (Georgia) Ekaterinburg Krasnodar Norilsk Simferopol Usinsk Korea) Belgorod Erbogachen Krasnoyarsk Noyabrsk Sovetsky Ust-Kut Yaroslavl Blagoveshensk Erevan (Armenia) Lensk Omsk Solovki Ust-Tsilma Boguchany Yessey Leshukonskoye Orenburg Sochi Ufa Bodaybo Zakynthos (Greece) Magadan Orsk Stary Oskol Ukhta Bratsk Igarka Magnitogorsk Oskoba Strezhevoy Uchami Bryansk Izhevsk Mama Osharovo Strelka-Chunya Khabarovsk CONTENTS Flight Line Magazine is a life-style magazine about travels, business, cultural events, aviation industry, entertain- ment, fashion, and technology. Each issue has a feature usually connected with tourism. Events, news, history of Traveling around the Management, career, Free time and culture the aviation industry; tips world, discoveries, salesmanship, time of consumption, e.g. for travelers. interesting experiences. management; articles by interviews with celebrities, There are sections leading experts. news of technology dedicated to the regions and fashion, reviews and cities of Russia, e.g. of different events, travel guides, Moscow recommendations and life Essays, Northern Capital hacks. AVIATION AROUND THE WORLD BUSINESS MOSAIC ADVERTISING We offer a wide range of advertising opportunities for effective advertising and PR campaigns OPPORTUNITIES Main Advertising Additional Advertising Opportunities Opportunities ✈ Modular advertisements ✈ Inset on thickened paper or coated board ✈ Advertorials ✈ Duplex inset business cards on coated board ✈ Sponsorship of sector, section or feature with punching ✈ Competitions for readers ✈ Tips-on ✈ Guide Listing ✈ Enclosure of flyers and other printed matters as well as discount cards, product samples, etc. Additional advertising opportunities help the advertisers to place advertisements considering the system. In particular, it is possible to choose a certain part of the circulation distributed onboard target audience mainly in geographic respect. When choosing a particular part of the circulation a particular airline or on desks at a particular airport, etc. for advertisement placement we take into consideration advertiser’s wishes and our distribution PRICES (NOT SPECIFIED POSITION) page 1/1 4 000 € 4 800 $ spread 2/1 6 800 € 8 000 $ SMALL FORMATS 2/3 page 2 700 € 3 200 $ 1/2 page 2 200 € 2 600 $ 1/3 page 1 600 € 1 900 $ 1/6 page 900 € 1 100 $ SPECIAL POSITIONS outside back cover 9 000 € 10 700 $ inside back cover 5 900 € 7 000 $ inside front cover 6 800 € 8 100 $ 1st spread (including inside front cover) 9 300 € 11 000 $ spread 2/1 in front of editorial page 7 400 € 8 800 $ last spread 2/1 6 900 € 8 300 $ 1/1 (front page) 4 900 € 5 800 $ 1/1 (next to imprint, contents or editorial page 4 400 € 5 200 $ GUIDE LISTING 1/4 page 700 € 900 $ 1/8 page 500 € 600 $ classified of 200-250 printed characters + photo 200 € 250 $ All prices are valid until December 31, 2020 TECHNICAL REQUIREMENTS Established and published by Viraton LLC Founder and publisher of the Flight Line Magazine Tel./fax: + 7 (812) 339-85-22, +7 (812) 339-85-19 [email protected] (advertising department) [email protected] (editorial o ice) 8, unit 2N, office 4, 6 Sovetskaya St. Petersburg, Russia, 191036 www.spblp.ru линияполета.рф.
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