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12 PARTNER AIRLINES Flight Line Magazine Is Distributed Onboard Regular and Charter Flights of Partner Airlines in the Seatbacks

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12 PARTNER AIRLINES Flight Line Magazine Is Distributed Onboard Regular and Charter Flights of Partner Airlines in the Seatbacks 52 % of business people in Russia spend most part of their time during the flights under three hours reading which is their main preference. журнал для авиапассажиров 12 minutes average magazine reading time in the airport. Flight Line Magazine is fascinating and Readership – over 0.7 million per month According to German Sociological Survey informative companion that air passengers (According to marketing data of our 51 % readers in the airports are departing read during the flight, while waiting the partnership airlines). Distributed free passengers, 43 % are arriving passengers, boarding announced and also take it to read onboard of partner airlines and on the desks 6% are guests, not passengers. at home or in the office, during breaks or in the airports. workday. About 25% of the passengers take their copy the magazine with them after the flight. This Published since 2004. indicator is much higher than for the other in-flight editions (according to the data of Circulation – 64 000 copies. partner airlines and Ink Publishing, largest publishing house in the world specializing on in-flight editions). REASON FOR TRAVELLING MALE/FEMALE SPLIT AUDIENCE Leisure activities 46% 56% male 44% female Business 42% Capture of target audience that includes people with income AGE above average. Flight Line Magazine occupies the second place Other personal reasons 12% 7% 33% 36% 20% 4% in Russia by the number of readers among other in-flight editions of Russia and other CIS countries. less than 18–30 31–45 45–60 more than 18 years y.o. y.o. y.o. 60 years Most of the readers have diverse interests and active life position, appreciate their time and know how to use it properly. OCCUPATION MONTHLY INCOME They regularly travel on business and private purposes and find time to go on holidays with their families at least twice a year. Company managers and top-managers 18% Managers and experts 27% 10% 20% 30% 40% 50% 60% They have high living standards which affect their preferences in goods and services. Business owners 11% Government employees 12% < 30 thou Ю Other 4% Military and security So Flight Line Magazine readers are orientated on brands agents 8% 30–50 thou Ю quality and companies reputation. Housewives 2% Employees of air companies and air 50–100 thou Ю Pensioners 3% craft industry 7% > 100 thou Ю Freelancers 3% Students and schoolchildren 5% Description of the audience is given basing on the data provided by distribution partners. DISTRIBUTION SYSTEM Aircompany ALROSAAIR Angara Airlines Yakutia Air Сompany FLIGHT LINE MAGAZINE HAS A UNIQUE SYSTEM OF DISTRIBUTION AS IT PROVIDES ITS AVAILABILITY FOR THE PASSENGERS BOTH DURING THE FLIGHTS ONBOARD PARTNER AIRLINES AND IN THE PARTNER AIRPORTS Vologda Air Enterprise Izhavia Komiaviatrans WHILE PASSENGERS ARE WAITING FOR BOARDING AND AFTER ARRIVAL. 12 PARTNER AIRLINES Flight Line Magazine is distributed onboard regular and charter flights of partner airlines in the seatbacks. Kostroma Nordavia – Monthly readership is over 0.7 million air passengers (according to Air Enterprise KrasAvia Regional Airlines Partner Airlines information). Total number of aircrafts of partner airlines is over 150. It exceeds the indicators of any air company in Russia. Orenburzhie Air Company Pskovavia Severstal Air Enterprise 19 PARTNER AIRPORTS Flight Line Magazine is distributed on the desks in partner airports. In some of the airports the magazine is available in business lounges and VIP zones. • Moscow (Sheremetyevo) Moscow Moscow St. Petersburg 7 desks in Terminals D, E, F. (Sheremetyevo) Moscow (Vnukovo) (Domodedovo) (Pulkovo) • Moscow (Vnukovo) 3 desks in departure lounges (Duty Free area) • Moscow (Domodedovo) Business lounge (international) Begishevo airport Business lounge (national) (Nizhnekamsk, Voronezh British Airways business lounge Arkhangelsk (Talagi) Naberezhnye Chelny) Vologda (Chertovitskoye) • St. Petersburg (Pulkovo) On the information desks in terminals (central new and renovated hostprical) and in business lounges. Krasnoyarsk Irkutsk Kazan Kostroma (Yemelyanovo) Flight Line Magazine is No. 1 by the number of distribution partners (airlines and airports) among in-flight editions in Russia and other CIS countries. Petrozavodsk Murmansk Orenburg (Central) (Besovets) Pskov Surgut Cherepovets Ufa Усинск DESTINATIONS Moscow Burgas (Bulgaria) Izmir (Turkey) Mineralnye Vody Penza Strelka-Chunya Khabarovsk Saint-Petersburg Burnyy Inta Mirny Perm Sulomay Khanty-Mansiysk Adamovka Beidaihe (China) Heraklion (Greece) Miryuga Petropavlovsk- Surgut Harbin (China) Aqaba (Jordan) Vanavara Irkutsk Motygino Kamchatsky Surinda Khatanga Amderma Varadero (Cuba) Kavala (Greece) Murmansk Pechora Syktyvkar Khujand (Tajikistan) Ярославль Anadyr Varna (Bulgaria) Kazan Mutoray Poligus Taksimo Chara Anapa Velikiy Ustug Kaliningrad Mys Mirny Polyarny Talakan Cheboksary Anchorage (USA) Vladivostok Kaluga Naryan-Mar Prgue (Czech Tambov Chemdalsk Antalya (Turkey) Vladimir Cagliari (Italy) Naples (Itlay) Republic) Tbilisi (Georgia) Cherepovets Apatity Vologda Kvarkeno Neryungi Pskov Tokio (Japan) Chirinda Arkhangelsk Vorkuta Kirensk Nidym Rimini (Italy) Tomsk Chita Astana (Kazakhstan) МариупольVoronezh Kirov Nizhneangarsk Rhodes (Greece) Troitsko-Pechersk Cheongju (South Astrakhan Vuktyl Kislokan Nizhnevartovsk Rostov-on-Don Tunguska Korea) Bakit ГеленджикGelendzhik Kodinsk Nizhnekamsk Thessaloniki Tura Shushenskoye Baku (Azerbaijan) Gorno-Altaysk Corfu (Greece) Nizhniy Novgorod (Macedonia) Tutonchany Ekonda Bangkok (Thailand) Grozny Koslan Niigata Samara Tyumen Yuzhno-Sakhalinsk Barnaul Dikson Kostroma Novokuznetsk Saratov Ulan-Ude Yukta Barcelona (Spain) Dombarovskiy Kotlas Novosibirsk Svetly Ulyanovask Yakutsk Batumi (Georgia) Ekaterinburg Krasnodar Norilsk Seoul (South Korea) Uray Yangyang (South Belgorod Erbogachen Krasnoyarsk Noyabrsk Simferopol Usinsk Korea) Blagoveshensk Erevan (Armenia) Lensk Omsk Sovetsky Ust-Kut Yaroslavl Boguchany Yessey Leshukonskoye Orenburg Solovki Ust-Tsilma Bodaybo Zakynthos (Greece) Magadan Orsk Sochi Ufa Bratsk Igarka Magnitogorsk Oskoba Stary Oskol Ukhta Bryansk Izhevsk Mama Osharovo Strezhevoy Uchami CONTENTS FLIGHT LINE MAGAZINE IS A LIFESTYLE MAGAZINE ABOUT TRAVELING, BUSINESS, CULTURAL AND AVIATION INDUSTRY EVENTS, ENTERTAINMENT, FASHION, AND TECHNOLOGY. EACH ISSUE HAS A FEATURE, USUALLY CONNECTED MAINLY WITH TOURISM. «AROUND THE WORLD» «AVIA» sector is dedicated to traveling around the is a sector on the aviation industry including world and across Russia, discoveries, and events, news, history, and travel tips. experiences of interesting people. Separate sections are devoted to regions and cities of Russia, i.e. guides, «Moscow plots», «Northern capital». «BUSINESS» «MOSAIC» is a business sector on management, career, is a sector on free time and culture of sales organization, time management, with consumption. It includes interviews of publications of leading experts and business famous people, novelties of technology and coaches. fashion, bright events in all spheres of life, and psychological life hacks. Special seasonal projects are also related to the real estate, education, health, etc. ADVERTISING OPPORTUNITIES FLIGHT LINE MAGAZINE OFFERS ITS PARTNERS A WIDE RANGE OF ADVERTISING INSTRUMENTS ASSURING EFFECTIVE ADVERTISING AND PR-CAMPAIGNS. Basic advertising Additional advertising opportunities: opportunities: • Modular advertisements • Inset on thickened paper or coated board • Advertorials • Duplex inset business cards on coated board with punching • Sponsorship of sector, section or feature • Tips-on • Competitions for readers • Enclosure of flyers and other printed matters as well as discount • Guide Listing cards, product samples, etc. Additional advertising opportunities help the advertisers consideration advertiser’s wishes and distribution system. to place advertisements considering the target audience In particular you can post the enclosures in a certain part mainly in geographic respect. We can use part of the of the circulation distributed onboard of a certain air circulation for putting up the advertisements taking into company or on desks in a certain airport, etc. PRICES (NOT SPECIFIED POSITION) page 1/1 4 000 € 4 800 $ spread 2/1 6 800 € 8 000 $ SMALL FORMATS 2/3 page 2 700 € 3 200 $ 1/2 page 2 200 € 2 600 $ 1/3 page 1 600 € 1 900 $ 1/6 page 900 € 1 100 $ SPECIAL POSITIONS outside back cover 9 000 € 10 700 $ inside back cover 5 900 € 7 000 $ inside front cover 6 800 € 8 100 $ 1st spread (including inside front cover) 9 300 € 11 000 $ spread 2/1 in front of editorial page 7 400 € 8 800 $ last spread 2/1 6 900 € 8 300 $ 1/1 (front page) 4 900 € 5 800 $ 1/1 (next to imprint, contents or editorial page 4 400 € 5 200 $ GUIDE LISTING 1/4 page 700 € 900 $ 1/8 page 500 € 600 $ classified of 200-250 printed characters + photo 200 € 250 $ All the prices in this media kit are valid till December 31, 2019 TECHNICAL SPECIFICATION GENERAL REQUIREMENTS COLOR PAGE SPREAD Module formats: EPS, PDF, AI, PSD, TIFF, JPG. For all the elements of vector and bitmap format FORMAT FORMAT 210×250 ММ 420×250 ММ Module size: 1:1 with 5 mm. bleed from each side. modules only CMYK colours should be used. Total FORMAT WITH BLEEDS FORMAT WITH BLEEDS Bitmap pictures should be incorporated into the inks С+М+Y+K should not exceed 300. In order 220×260 ММ 430×260 ММ module and should have the resolution of 300 dpi. to get rich black use C40 M30 Y30 K100. Modules Vector format modules (EPS, PDF, AI) must have should not contain Pantone spot colours or elements white background of trim
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