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CONFERENCE PROCEEDINGS of the Twelfth National Design Education Conference

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CONFERENCE PROCEEDINGS of the Twelfth National Design Education Conference CONFERENCE PROCEEDINGS OF THE Twelfth National Design Education Conference PUBLISHED BY DESIGN EDUCATION FORUM OF SOUTHERN AFRICA Graaff Reinet, Eastern Cape 4-5 November, 2009 CONFERENCE THEME “Opening gates, between and beyond design disciplines” EDITORS Amanda Breytenbach (President DEFSA) Allan J Munro, Ph.D PUBLICATION OF DEFSA CONFERENCE PROCEEDINGS The conference proceedings are published by the Design Education Forum of Southern Africa (DEFSA) on the following website: www.defsa.org.za The views expressed in this publication are those of the authors and not necessarily of DEFSA. Papers are published as submitted by the authors, after they considered and included recommendations from peer reviewers. Full papers are submitted for peer review after successful acceptance of a conference abstract. All full papers submitted to the DEFSA conference committee are subjected to a rigorous double blind peer review process. This process takes place prior to both the verbal presentation at the conference and the publication of the proceedings. Expert specialists within the field of Art, Design and Architecture are selected to perform the reviews (Reviewers list is included). Authors receive feedback in the form of a peer review report. A confidentiality clause ensures that both authors and reviewers remain anonymous during the peer review process. ISBN No 978-1-920176-63-1 © 2009 Design Education Forum of Southern Africa All rights reserved. The materials published in this conference proceedings may be reproduced for instructional and non-commercial use, providing that proper reference to the source is acknowledged. Any use for commercial purposes must have prior approval of the president of the Design Education Forum of Southern Africa. © Copyright 2009 by the Design Education Forum of Southern Africa. All Rights Reserved ii FOREWORD Brief overview of the conference Over the past 18 years DEFSA has aimed to ensure that conferences provide attendees the opportunity to interact, exchange and debate topical design education issues. The main aim of the Forum is to foster design education in the southern African region at various education levels as well as at industry and government level. In 2008, DEFSA was invited by the organizers of the first International Mohair Summit, Inkanyezi Events, to present a conference parallel to the Mohair Summit. The purpose of the International Mohair Summit was to promote the use of the mohair fibre as widely as possible through attracting and reviving national and international attention. DEFSA considered the participation of design education in the 2009 Mohair Summit as an auspicious opportunity to strengthen and build on the partnerships between Government, industry and education. One of the aims of DEFSA is to ensure that liaison is maintained between the higher education sector, education authorities and the design industry. Interaction with industry (especially producers and manufacturers) has not been successfully realised to date and the Summit provided the first opportunity of this nature to design education. From 3-8 November 2009 the conference organizers ensured that a comprehensive programme accommodated the various role players and participants of the Summit. The International Design Summit aimed to include all role players from the producer to the processor, buyer to manufacturer, manufacturer to designer. The DEFSA conference was offered parallel to the Summit programme from 4-5 November 2009. The two-day DEFSA conference programme included 18 papers that addressed a range of topics pertinent to the conference theme and sub-themes. Panel discussion sessions provided delegates with the opportunity to reflect upon and debate the pertinent issues raised within the presentations. DEFSA conference theme and subthemes The Twelfth National Design Education Forum conference was hosted by the Design Education Forum of Southern Africa (DEFSA) and co-hosted by the Nelson Mandela Metropolitan University (NMMU) in collaboration with Inkanyezi Event Organisers, the event facilitators of the 2009 International Mohair Summit. DEFSA encouraged speakers to investigate and debate the manner in which boundaries between design industry, government, community and design disciplines could be addressed within the following conference theme: Theme: Opening gates, between and beyond design disciplines Subthemes: Opening gates to new terrains Opening gates between design disciplines Opening gates beyond design disciplines Opening gates to environmental awareness Image & Text special edition A 2009 special edition of the design journal Image & Text, was devoted to selected papers presented at the 2009 DEFSA conference. The authors were approached, by the editors, to develop their papers into articles that met the criteria set by the journal. The following authors’ papers were approved for publication: Amanda Breytenbach Piers Carey and Rowan Gatfield Mary Duker Nina Joubert and Inge Economou Nadia Viljoen and Ria van Zyl Karen von Veh and Landi Raubenheimer © Copyright 2009 by the Design Education Forum of Southern Africa. All Rights Reserved iii ACKNOWLEDGEMENT Firstly, thank you to all the authors that invested a considerable amount of time and effort in the preparation and submission of the conference papers. In addition, a word of sincere appreciation is extended to the peer reviewers for reviewing the papers. A large group of people, across South Africa, has made a significant contribution to the successful outcome of the Twelfth National Design Education Conference. The following groups and institutions are acknowledged for their input: Contemporary Events DEFSA Executive Committee Department of Applied Design at Nelson Mandela Metropolitan University SABS Design Institute Inkanyezi Events The following people deserve receiving individual acknowledgement: Tanya Smit Bruce Cadle Harm Grobbelaar Inge Economou Dianne Volek Finally, the editors from the design journal Image and Text identified a selection of conference papers to be reworked and improved for journal publication. Special thanks to the editors, Prof Marian Sauthoff and Prof Jeanne van Eeden as well as Jacques Lange from Bluprint Design. Amanda Breytenbach DEFSA President © Copyright 2009 by the Design Education Forum of Southern Africa. All Rights Reserved iv TABLE OF CONTENTS AUTHOR(S) TITLE PAGE 1 Herman BOTES, Pitches And Proposals: Linking Research And 1 Allan J MUNRO Commercial Strategies 2 Amanda BREYTENBACH Opening Gates: Reflecting on the Liaison Role of The 10 Design Education Forum of Southern Africa at a Tertiary Level 3 Helen BÜHRS, Extending the Learning Landscape: Adapting to a New 18 Mornay SCHOEMAN Student 4 Bruce CADLE The Politics of Change, Craft and the Bauhaus Reborn: 29 New Relationships in Design Education 5 Kurt CAMPBELL Negating the Serif: Postcolonial Approaches to 39 Typeface Design 6 Piers CAREY, Creative Industries, Creative Solutions: Developments 51 Rowan GATFIELD in a Work- Integrated Learning Project in Durban 7 Rudi W DE LANGE, Using Educational Research Results to Improve 59 Olutunmise OJO, Graphics for Instructional Material Patrick MOREMOHOLO 8 Jakob DOMAN, Mirror|Mirror|On The Wall: 67 Anneke LAURIE, A Structured Reflection Framework to Implement Visual Christelle DUVENHAGE Research as Practise-Based Arts Research Design Illustrated within an Applied Photographic Educational Context 9 Mary DUKER Making Space for Identity, Diversity and Voice in a 81 Transcultural Visual Arts Community of Practice 10 Theresa HARDMAN Nurturing the Personal and the Intuitive in the Design 90 Studio 11 Nina JOUBERT, Towards an Educational Strategy for Promoting Social, 98 Inge ECONOMOU Environmental And Ethical Awareness in Visual Communication Education 12 Thinus MATHEE Pre-Tech Man 107 13 Andro NIZETICH Mapping a Relevant Education and Training Framework 116 for the Jewellery Sector 14 Lisa SLEGTENHORST, An Evaluation of Interpreted Technical and Aesthetical 128 Nelia VENTER Design Suitability in Garments (Aimed At A Western Market) in Which Kalahari Tussah Silk was used 15 Darren TALJAARD Open-Minded by Design: 139 The Benefits of Multidisciplinary Influences on Design Education and Practice 16 Johan VAN NIEKERK, The Ethical Dilemma of a Rapidly Receding Watering 148 Mugendi M'RITHAA Hole: Implications for Design Education 17 Nadia (NM) VILJOEN, Design Thinking – Crossing Disciplinary Borders 158 Ria (HM) VAN ZYL 18 Karen VON VEH, Interdisciplinary Theory Teaching: Can One Size Really 169 Landi RAUBENHEIMER Fit All? © Copyright 2009 by the Design Education Forum of Southern Africa. All Rights Reserved v PEER REVIEWERS REVIEWER AFFILIATION Johan van Niekerk Cape Peninsula University of Technology Mugendi M'Rithaa Cape Peninsula University of Technology Bart Verveckken Cape Peninsula University of Technology Piers Carey Durban University of Technology Prof Nic Allan Nelson Mandela Metropolitan University Mary Duker Nelson Mandela Metropolitan University Inge Economou Nelson Mandela Metropolitan University Theresa Hardman Nelson Mandela Metropolitan University David Jones Nelson Mandela Metropolitan University Prof Danie Jordaan Nelson Mandela Metropolitan University Dr Heidi Saayman-Hattingh Nelson Mandela Metropolitan University Mike Swanepoel Nelson Mandela Metropolitan University Prof Allan John Munro Tshwane University of Technology Dr Pieter Smit Tshwane University of Technology Amanda Breytenbach University of Johannesburg Andro Nizetich University of Johannesburg Deirdre Pretorius University of Johannesburg Landi
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