The Case of Torngat Mountains Base Camp and Research Station in Nunatsiavut
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The Atlantic Aboriginal Economic Development Integrated Research Program, AAEDIRP Improving public-private collaboration to sustain a remote Indigenous tourism venture: The case of Torngat Mountains Base Camp and Research Station in Nunatsiavut March 2017 Adam Fiser, Christopher Duschenes, Julia Markovich, and Robert Sheldon THE ATLANTIC ABORIGINAL ECONOMIC DEVELOPMENT INTEGRATED RESEARCH PROGRAM (AAEDIRP) THE ATLANTIC POLICY CONGRESS OF FIRST NATIONS CHIEFS The AAEDIRP is a unique partnership between the member communities of the Atlantic Policy Congress of First Nation Chiefs Secretariat (APCFNC), the Inuit of Labrador, fifteen Atlantic Canadian universities, and federal and provincial government funders. The AAEDIRP funders include Indigenous and Northern Affairs Canada (INAC), the Atlantic Canada Opportunities Agency (ACOA), and the Office of Aboriginal Affairs for the Province of Nova Scotia. The main purpose of the AAEDIRP is to improve the knowledge base concerning Atlantic Aboriginal economic development in order to improve the lives of Aboriginal peoples in the region. To achieve this mandate, the AAEDIRP conducts research that is relevant to Atlantic Aboriginal communities and organizations by linking community needs with Atlantic university resources and by using community-based participatory research methods. The research projects approach community economic development from a broad, holistic perspective based on Aboriginal culture, languages and direction from Elders. The AAEDIRP’s university partners include: Acadia University; Cape Breton University; Dalhousie University; Memorial University; Mount Allison University; Mount Saint Vincent University; Saint Mary’s University; St. Francis Xavier University; St. Thomas University; Université de Moncton; University of New Brunswick; University of PEI; University of King’s College; Atlantic School of Theology; Nova Scotia College of Art & Design. The AAEDIRP is administered by the APCFNC. The APCFNC is a non-profit organization that was formed in 1992, and incorporated in 1995. The APCFNC speaks with one voice on behalf of First Nations communities in Atlantic Canada. The mandate of the APCFNC is to research, analyze and develop alternatives to federal policies affecting Mi'kmaq, Maliseet, Innu and Passamaquoddy First Nations in the Atlantic region. Through research and analysis, the APCFNC also develops and tables policy alternatives on socio-economic issues affecting First Nations communities in Atlantic Canada, Quebec, and Maine, USA. Copyright © 2013, Atlantic Policy Congress of First Nations Chiefs Secretariat Disclaimer: The authors of this publication have worked independently and opinions expressed by them do not necessarily reflect the opinions of the Chiefs, Communities, staff or funders of the Atlantic Policy Congress of First Nations Chiefs. For More Information, Please Contact: The Atlantic Policy Congress of First Nations Chiefs Secretariat 153 Willowdale Drive, Dartmouth, NS B2V 0A5 (902) 435-8021 Improving public-private collaboration to sustain a remote Indigenous tourism venture: The case of Torngat Mountains Base Camp and Research Station in Nunatsiavut. Report prepared for: The Atlantic Aboriginal Economic Development Integrated Research Program (AAEDIRP) Attn: Margaret Donahue, Director Report prepared by: Adam Fiser, Christopher Duschenes, Julia Markovich, and Robert Sheldon The Conference Board of Canada - Northern and Aboriginal Policy Contact: Christopher Duschenes Director, Northern and Aboriginal Policy The Conference Board of Canada (613) 526-3090, ext. 347 [email protected] Date Submitted: March, 2017 Table of Contents Executive Summary ....................................................................................................................................... 4 Part 1: Context Setting .................................................................................................................................. 6 Introduction .............................................................................................................................................. 6 Research objective and partners .............................................................................................................. 9 Backgrounder and literature review ....................................................................................................... 12 Studies of northern Indigenous-owned tourism operations .............................................................. 12 Sustainable Adventure Tourism in Northern Indigenous contexts ..................................................... 14 Asset areas and business hurdles for Indigenous managed adventure tourism ventures ................. 17 The partnership continuum ................................................................................................................ 21 The public-private partnerships approach .......................................................................................... 29 Protected-area tourism P3s ................................................................................................................ 34 Case Studies ............................................................................................................................................ 41 Case Study 1: Carcross Singletrack to Success Project, Carcross/Tagish First Nation (Yukon) ........... 41 Case Study 2: The Yolngu Tourism Masterplan .................................................................................. 46 Comparative analysis .......................................................................................................................... 50 Part 2: Business analysis of the Torngat Mountains Base Camp and Research Station ............................. 52 Directions to undertake a financial assessment of Base Camp operations ............................................ 52 Disentangling the costs associated with TMBCRS operations ............................................................ 53 Directions to undertake a market segmentation analysis of TMBCRS ................................................... 62 Profile of tourism market segments ................................................................................................... 64 Profile of research market segments .................................................................................................. 71 Directions for TMBCRS’ lead partners and key stakeholders to establish a joint strategic planning process and clear governance framework .............................................................................................. 74 Affirming a common vision for TMBCRS ............................................................................................. 75 Clarifying roles, needs, and challenges of lead partners and key stakeholders ................................. 75 Key recommendations for TMBCRS to move forward ............................................................................ 86 1. Develop a project charter and terms of reference for the Torngat Mountains Base Camp and Research Station ................................................................................................................................. 86 2. Develop an operations manual for TMBCRS line managers and staff ........................................ 87 2 3. Understand cost/revenue-drivers and develop a common accounting system and capital asset inventory for TMBCRS ......................................................................................................................... 88 4. Develop a common marketing strategy for tourists and research scientists coming to TMBCRS 89 5. Develop a stakeholder outreach strategy for Nunatsiavut beneficiaries ................................... 90 6. Develop a long-term infrastructure development and capital financing strategy ..................... 90 Annex A – Suggested action plans for each recommendation ............................................................... 92 Recommendation 1: Develop a project charter and terms of reference for the Torngat Mountains Base Camp and Research Station (TMBCRS) ....................................................................................... 92 Recommendation 2: Develop an operations manual for TMBCRS line managers and staff .............. 94 Recommendation 3: Understand cost/revenue-drivers and develop a common accounting system and capital asset inventory for TMBCRS ............................................................................................. 95 Recommendation 4: Develop a common marketing strategy for tourists and research scientists coming to TMBCRS .............................................................................................................................. 97 Recommendation 5: Develop a stakeholder outreach strategy for Nunatsiavut beneficiaries ......... 99 Recommendation 6: Develop a long-term infrastructure development and capital financing strategy .......................................................................................................................................................... 101 Bibliography .............................................................................................................................................. 102 3 Executive Summary This action research project is about working with Indigenous partners, governments, research scientists, and tourism industry professionals