WEB TVANNUAL REPORT 2012 SWEDEN v Author & Design MMS - Mediamätning i Skandinavien Tigran Zakarian Drottningg 108, S-113 60 Stockholm +46 (0)8 736 10 00 Translation
[email protected] Myriam Bawoua Marie Hallinan v Summary Period Participating parties 2012 SVT Weeks 1-52 MTG TV 2/1-30/12 TV4 SBS TV 615 597 112 Started streams 91 782 307 Hours spent 93 354 211 Published programmes and clips Notes - Historic data is presented from as far available. Since MMS has not been measuring Web TV for two full calendar years, the measurements from 2011 are not sufficient for comparison. - Between weeks 42 and 48 the measurement code for MTG TV was revised due to overall compli- cations in the user experience, meaning that measurement data from this period is incomplete. PREFACE The media landscape is constantly changing, and right now driving its development is Internet and Moving Picture content. As a result of this, we can look back at a truly amazing year for web-TV viewing. In 2012, a long series of records for TV-viewing via Internet were set. Almost 616 million streams were started and almost 92 million hours were spent on web TV during the year. The programme with the greatest web audience over the course of the year was the traditional Christmas Eve episode of “Julkalendern”, which was shown on SVT Play. “Julkalendern” attracted an audience of just under 468 000 during an eight day period. The record in terms of number of streams started was set by SVT and Sveriges Radio for the programme “Musikhjälpen”, which generated over 729 000 started streams in the week it aired.