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S.HARIKISHORE IAS

Mobile Sales Outlet @

In the previous articles, we mentioned cessfully organised at a ward of Vilakudy about multiple techniques adopted by our Panchayat of Pathanapuram block. This team for marketing the products manufac- monthly market functioned on the second tured by Kudumbashree micro entrepre- Saturdays of every month. Hon. MLA came neurs and farming groups (JLGs). These to know about this Monthly Market and marketing initiatives include setting up of he made a visit to the market. On seeing ‘Nattuchantha’, conduct of Monthly Mar- the enthusiasm and proactiveness of the kets, sales through Home Shop, selling Kudumbashree members, he expressed through Online Portal and other E-com- his willingness to extend the needed merce portals, conduct of trade fairs etc. support in setting a mobile outlet. Spe- Along with this, we got an opportunity to cial approval of the Finance Department start new marketing activity and that is was also received for this. The ‘Sevika ‘Mobile Sales Outlet’. The first opportunity Mobile Marketing Home Shop’ unit of for such a marketing outlet was received 15 Micro Enterprise Consultants (MEC) in of . under Startup Village Entrepreneurship Programme (SVEP), being implemented The vehicle for the mobile outlet was in Pathanapuram through Kudumbashree bought and the interior of the vehicle was is entrusted with the responsibility to run set up using the amount from the MLA the mobile shop. fund of Shri. K.B Ganesh Kumar, MLA of Pathanapuram constituency. From 2012 Good quality products are being collected onwards, a Monthly Market has been suc- from about 400 micro entrepreneurs (of

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Kudumbashree) and from various farming tioning of the mobile unit was interrupted groups in all Panchayats of Pathanapuram due to the crisis of covid, an average daily block. Also, products are sourced from sales of Rs 25,000 has been recorded nearby Melila Panchayath as well. Prod- until now. After deducting the payments ucts like cardamom, tea, honey etc are for driver, others, the amount saved for collected directly from . The the repair works and fuel charges, Rs products are taken to the packing centre 1,54,000 was received as profit out of the at Pathanapuram Block Panchayat and sales of Rs 7,38,000. are well packed first. The arrangements for setting up this packing centre was The team is planning to buy and sell fish done by the Sevika Group. In addition from Kollam, once the crisis of covid is to the grocery items and vegetables, all over. It is also in their plan to buy two other products of Kudumbasree units viz., vehicles for collecting the products and to cloth bags, ayurvedic products, umbrel- take the products to more locations. Daily las etc are marketed through the mobile Sales of Rs 50,000 is aimed through this market. Special software was also made additional mobile unit. Pathanapuram is for monitoring the sales. one of the areas in Kollam in which ag- ricultural products are produced in high The Mobile Outlet was officially inaugurat- quantities. This mobile outlet succeeded ed on 8 July 2020. Mobile Market (vehicle) in helping the farmers of Pathanapuram travel to various locations within 40 kms to market their products. Appreciations during 6 days a week from 9.30 AM to to the District team and Sevika Group 6.30 PM with all packed products for sales. members who had taken the leadership As there are restrictions due to covid, the for starting such a marketing outlet, aiming sales is now limited only to rural areas. A at taking safe to eat products also to the Kudumbashree member is the driver of the various urban areas in the district. Also the unit. In addition to her, two others are extending our heartfelt thanks to. Shri. K.B also there in the mobile unit, taking care Ganesh Kumar, MLA who extended all of sales. Two people are working in the support and fund for this novel initiative. packing centre as well. There are other Also, appreciate the support of officials members as well who are responsible of Pathanapuram block who made this for sourcing high quality products and its convergence possible. logistic arrangements. Though the func-

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