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labusinessjournal.com LOS ANGELES BUSINESS JOURNAL Volume 33, Number 34 THE COMMUNITY OF BUSINESSTM August 22 - 28, 2011 • $3.00 Up Rainwater Rules to Soak L.A. Businesses? said Strelitz, president of California Metal-X Inc. Front REGULATION: State proposal “Even the rainwater falling from the sky would not brings forecast of steep fee hikes. meet the standards they are setting.” He is one of hundreds of industrial company own- By HOWARD FINE Staff Reporter ers, developers and construction contractors in Los Angeles County, and thousands statewide, who are Tim Strelitz has spent tens of thousands of dol- fighting proposed state regulations on water runoff. lars over the past decade to prevent rainwater from They say the rules are too costly and could force some carrying toxic chemicals at his South L.A. metals companies to move out of California. plant off site to storm drains and the ocean. “Storm water fees will rise in all categories, But if new state water runoff regulations take putting more economic pressure on businesses strug- effect, Strelitz said he may be forced to spend hun- gling to recover from years of recession,” said Valerie How Raul Ojeda dreds of thousands of dollars more – if not millions Nera, environmental lobbyist for the California went from shining – to install a water filtration system. RINGO H.W. CHIU/LABJ shoes to making “There’s just no way we can afford to meet this,” Please see REGULATION page 32 Heavy Toll?: Tim Strelitz at South L.A. metals plant. them for $2,400 a pair. PAGE 3

Video Terminal Revival Games Brings Life to LAX Airing It Out TRANSPORTATION: Airlines’ fight for Bradley space lifts airport.

By HEEJIN PARK Staff Reporter

After years of decline, Los Angeles International Airport is once again ascendant. And at least part of the credit can be given to the Why Sean Spec- massive renovation of the Tom Bradley International tor is hitting the Terminal – even though it’s not complete. reset button on LAX is on its way to a projected 8 percent or 9 percent rise in passenger traffic this year, which would far outpace his game com- the national average, and comes as new carriers have PAGE 6 pany. arrived at the airport and existing ones added flights. Foreign tourists taking advantage of the cheap dol- lar is one reason traffic is up, but analysts say there is Marketing more at play: specifically, carriers jockeying for space to keep other airlines from grabbing more gates at the renovated terminal.

Please see TRANSPORTATION page 33 L.A.’s Pricey Jeans

Shari Boyer made a business In a Tight Squeeze of getting companies to APPAREL: Department stores support parks. tighten belt on denim makers. PAGE 10 By ALEXA HYLAND Staff Reporter Big Lift: Rendering of Aeros’ huge airship transporting blades to a wind farm. You might think you’ve gone back to 2007 if you MAIL TO: Blimp maker brings in execs to talk up craft in D.C. look at the price tag on True Religion Apparel Inc.’s newest pair of jeans called Phantom. The cost: $396. By JAMES RUFUS KOREN Staff Reporter Aeros last month appointed three defense The Vernon maker of premium denim now plans industry heavyweights – including a former secre- to carry a larger selection of similarly expensive styles T’S not only what you know, it’s who you tary of the Air Force – to a new advisory board. at its own retail stores – despite the shaky economy. know. Especially when trying to win big gov- The company had already enlisted the help of But recession-battered department stores are resist- Iernment contracts. Anthony Tether, who directed the Pentagon’s ing. Jeff Lubell, chairman and chief executive at True And the new members appointed by Monte- Defense Advanced Research Projects Agency, Religion, said it has been a challenge convincing the bello blimp maker Aeros to its advisory board which developed the Internet and stealth technol- stores to carry higher-price jeans. Some still want to know plenty of people in Washington. Those ogy, and is working on a flying car. sell premium denim closer to the $150 price point that people in D.C. may want to help the company The new board could help secure the Penta- became the benchmark during the recession years. develop what it sees as the next-generation bat- gon as a customer for the Aeroscraft, or at least “That’s their game plan and mine is much different tlefield and commercial cargo carrier: a massive, than theirs,” said Lubell, whose jeans sell at such futuristic airship called the Aeroscraft. Please see AVIATION page 31 Please see APPAREL page 32

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2 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

LOS ANGELES BUSINESS JOURNAL ®

AUGUST 22 - 28, 2011 VOLUME 33, NUMBER 34

FREEanywhere DELIVERY in Downtown LA!

” We work for your play.”

RINGO H.W. CHIU/LABJ Page 8: From left, Mark Feldstein and Brad Roth at Miracle Mile’s Stun Creative. ADVERTISING – Stun Creative hopes to ON THE COVER (213)TICKETS channel its TV promo business into print (842-5387) REGULATION – Some local businesses fear work and show development...... 8 being drained by new state rules on rainwater MARKETING – Good Solutions Group’s runoff. business-branded campaigns have raised AVIATION – Blimp maker Aeros has signed funds for state parks and beaches...... 10 Columns & features 12 up some defense industry veterans to lift the – Media Watch , Advertising & PR 12, Trade & Transport 14, prospects for its massive airship. Banking & Finance 14, News of the Week 15 APPAREL – Some department stores see L.A. denim makers’ very premium prices as AL BROOKS TICKETS a poor fit. THE LIST TRANSPORTATION – Renovations at THEATRE • CONCERTS • SPORTS RANKING – The 25 largest auto dealerships LAX’s Bradley terminal have allowed airport 900 Wilshire Boulevard, Los Angeles, California 90017 in Los Angeles County, ranked by 2010 www.albrooks.com passenger traffic to take off. revenue...... 16

UP FRONT INVESTMENTS & FINANCE

RETAIL – Raul Ojeda stepped up his game by Columns & features – LABJ Stock Index going from shining shoes to crafting $2,400 24, Econowatch 26 pairs...... 3 ONLINE – SendLove.to adds “heart” and REAL ESTATE “frowny face” icons to websites to let visitors click off on public figures...... 3 Columns & features – Real Estate ADVERTISING – Director Alex Rydell Column 26 hopes to roll his contest-winning videos into a Hollywood career...... 3 L.A. BIZ SEEN Columns & features – Page 3, Regional CELEBRATIONS – Photos from L.A. Report 4 business community events...... 34 NEWS & ANALYSIS COMMENTARY INTERNET – Break Media tunes in TV COMMENT – Charles Crumpley finds Mayor producer Reveille to upgrade its online Antonio Villaraigosa’s proposal to scrap Prop videos...... 5 13 for businesses just too taxing...... 36 INVESTMENT – Some L.A. businesses are DEVELOPMENT – Renata Simril and using the market’s recent fall to literally take Arturo Sneider praise the city of L.A.’s stock of the companies...... 5 blueprint to ease the planning process. . . .37 VIDEO GAMES – Rent-through-the-mail POLITICS – David W. Fleming and Lee service GameFly hopes to connect with more Kanon Alpert make a mayoral case for revenue by offering online downloads. . . . .6 “unpolitician” Austin Beutner...... 37 REAL ESTATE – Two motions by the EDUCATION – Investing in early education defense team could extend the trial for con- will pay off long term for the business victed Brentwood investor Ezri Namvar. . .6 community, according to Celia C. Ayala AUTOMOTIVE – Electric-car maker Coda and Bob Zukis...... 38 has made inroads overseas in a deal with Columns & features – LABJ Forum 36, China’s Great Wall Motor Co...... 6 Letters 38

Los Angeles Business Journal (ISSN 0194-2603) is published weekly. © 2011, Los Angeles Business Journal. Offices are located at 5700 Wilshire Blvd., Suite 170, Los Angeles, CA 90036. Periodicals postage paid at Los Angeles, CA and additional offices (USPS #492-930). Subscription prices: 51 issues and special issue, $99.95. For new and renewal subscriptions, call 1-800-404-5225. All other inquiries (323) 549-5225. Single copies, $3.00. Mailed copies, $5.00. Back issues, $8.00. Address and subscription inquiries to: Circulation Department, Los Angeles Business Jour- nal, 5700 Wilshire Blvd. Suite 170, Los Angeles, CA 90036. This newspaper is designed to inform decision-making executives, investors and man- agers on the trends, the growth and the ideas important to commerce and industry in Los Angeles County. Information in Los Angeles Business Journal is gathered from sources considered to be reliable, but the accuracy of this information cannot be guaranteed. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase or sale of any securities. Opinions expressed in letters to the editor and commentaries are those of the authors and not necessarily those of Los Angeles Business Journal. Member Audit Bureau of Circulations. LABJ has been adjudicated Nov. 1985 to be a newspaper of general circulation. POSTMASTER: Send address changes to Los Angeles Business Journal, PO Box 16825, North Hollywood, CA 91615. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 UP FRONT LOS ANGELES BUSINESS JOURNAL 3

All Heart: Getting From left, Emotional SendLove’s Corey Online Brundage and SendLove lets website Chris Lyman visitors rate celebs, at the firm’s athletes and politicians. downtown L.A. office. The Facebook generation RINGO H.W. CHIU/LABJ knows how to like something. was Fonality, a telecommunica- funding round. The seven-per- If you watch a funny tions firm in Plano, Texas, son company has about 150 sites YouTube video, you only which he left last year. signed up, including political have to hit the “like” button to When a blog or website blog TheModerateVoice.com. show your approval. signs up for SendLove, read- It is not making money Now, downtown L.A. ers can vote for or against any now, but could in the future startup SendLove.to wants to person mentioned on the site by selling ads or selling the teach social networkers a by clicking on an emoticon polling information it gathers, wider range of emotions. heart – <3 – or sad face – :( – among other possibilities. The “In a world of likes and fan next to a name in an article. company also could charge buttons, the social web has At the bottom of the article, people to use it, but Lyman painted an overly optimistic SendLove shows the person’s said he wouldn’t to that until picture of everything,” said total rating from votes across SendLove’s audience grows. SendLove co-founder Chris its network along with read- Lyman started with the Lyman. “You have to have the ers’ comments. idea of rating people only, dissenting opinion in order to SendLove web pages dis- because he thought that would have a realistic perspective.” play rankings for about 2 mil- elicit the most responses. But

RINGO H.W. CHIU/LABJ Lyman and co-founder lion public figures and reader he would consider expanding With Sole: From left, owner Raul Ojeda and worker at Don Ville in Los Angeles. Corey Brundage launched comments. For example, Pres- to companies and brands. SendLove on Aug. 9 as a way to ident Obama has a 71 percent “I decided public figures comedian Bill Cosby. shop in my place.’” gather opinions about public fig- rating, far above his recent 40 were probably the safest bet to Taking So how did Ojeda, 28, go But Ojeda needed more ures such as politicians, athletes percent approval rating nation- start with,” he said. “It’s much Shine to from being a shoeshine man than Newmar’s support to and celebrities written about in ally in the Gallup Poll. easier to say if you like or don’t to a business owner? open Don Ville. He couldn’t blog posts or online news arti- SendLove is now a free ser- like a celebrity or athlete.” Shoemaking “I was invited by a friend get any banks to believe that a cles. Lyman’s previous startup vice, financed by a $500,000 – Natalie Jarvey to shine shoes and at first I custom-made shoestore could Raul Ojeda went from was a little hesitant,” he said. be successful, so he raised the cleaning footwear to “I was 18 and I didn’t want to expansion money from friends. Commercial County web site where new Rydell spent between $600 owning high-end shop. be known as the guy who Oh, and the price of his filmmakers compete for busi- and $1,200 for each ad, not shines shoes. But he explained custom shoes? They start at Break? ness from major advertisers. including deferred salary for Raul Ojeda started his career to me you are working for $1,200 for fitted models based Each commercial is a contest. his crew. So far he has won shining shoes at the Westfield yourself. It’s a way to be able on prototypes, and at $2,400 Son of movie director The advertiser posts the goal for a $22,500 in prize money. Century City shopping mall, but to do something productive for original designs. wins ad contests while future TV spot and offers a cash Is that thanks to dad’s these days he’s doing more than with your life.” Ojeda, who employs 12 at waiting for film gig. prize; then aspiring filmmakers influence? He acknowledged just getting a pair of Kenneth Ojeda left his Century City both of his shops, acknowl- submit their self-produced com- he has learned from watching Coles to sparkle. shoeshine job and started edges that most people don’t Alex Rydell’s commer- mercials. A typical project his father work as a director. Ojeda opened a shoemak- working at Willie’s in 2004. have $2,400 to drop on shoes. cials are selling pizzas, receives between 20 and 200 “Success doesn’t necessar- ing shop last month in a That’s when he learned how But there are people who can’t lighters and printers. But he’s submissions. The contest ends ily translate to the next gener- 1,700-square-foot space on to repair and custom-craft find what they need among unemployed. Oh, and he’s the when the advertiser picks a win- ation,” he said. “My father La Brea Avenue south of shoes. He borrowed from department store offerings. son of a Hollywood director. ner, who takes home a prize from didn’t help me on a practical Beverly Boulevard. Don family to buy out original “It’s an item needed for “I wish I had a T-shirt that $500 to $10,000. Rydell, who level with these commercials.” Ville is a workshop where owner Willebaldo Rivera in someone who has such a dif- said, ‘Nepotism Failed Me,’” works out of his home office in And it hasn’t been easy. craftsmen hand-make expen- 2007 for $150,000. ficult time finding shoes said the 25-year-old. Mar Vista, submitted three com- “Every time I do a PopTent sive footwear. It includes a Ojeda was encouraged to because they have a narrow Rydell, whose father, mercials and won every time. commercial, I’m out about retail store that sells ready-to- open a second store by Julie heel, superhigh arch,” Ojeda Mark, is famous for “The His Pizza Hut ad has aired $1,000 dollars,” he said. “It’s a wear pairs. Newmar – yes, Catwoman – said. “I’m selling a concept Rose” and “On Golden Pond,” on nationally broadcast pro- risky game. I would like to get It’s an expansion play for who owns the La Brea building. for shoes and hoping that peo- decided he wanted to try grams. His spot for Zippo hired to do a commercial Ojeda, who also owns shoe “She came to our shop, ple will get the idea of having directing commercials while lighters is scheduled to appear rather than just enter contests. repair shop Willie’s Shoe she saw what we were doing higher-quality items, whether waiting to break into the in Asia. And his ad for Broth- Employment is the next step Service in Hollywood, where and she liked the idea,” Ojeda it’s footwear or clothing.” movie game. So he signed up er printers is posted on the but it has yet to happen.” celebrity clients include said. “She said, ‘I want this – Alexa Hyland on PopTent.net, an Orange company’s website. – Joel Russell

Coming Back Into Fashion As president of the California Fashion Associ- under his belt and three books, the most recent ation, Ilse Metchek doesn’t go many places with- PAGE 3 of which, “Humanitas III: The People of Burma,” out dressing to the nines. So it was something of is set to go on sale this month. a shock recently when CHARLES CRUMPLEY His interest in photography grew after several she went with her magazine editors saw pictures he took during a daughter on safari in vacation to Thailand, China and Tibet, and the African wilds, experience, driving by prides of lions, flying in encouraged him to make a career from behind worlds away from four-seater planes and eating water buffalo. the lens. Rodeo Drive. But while she cherishes the experience, Roberts has plenty of once-in-a-lifetime sto- “There were no Metchek admitted that it didn’t take long to accli- ries, thanks to his second profession. designer jeans, no mate back into the L.A. scene. Roberts “I’ve had near-death experiences,” he said. Gucci bags and no “I immediately put on my makeup and jewelry “I shot pictures of the Dalai Lama at Varanasi in jewelry,” Metchek said. and high heels,” she said. “Immediately.” Association of Securities Dealers when it owned India. And when the speech was over, all these “You don’t realize until and operated Nasdaq, began taking pictures of Tibetans and Tibetan monks came like a torrent you get out of every- View Finder people living in developing countries after retiring pouring out of a tent where he was speaking Metchek day life that what we Talk about a career change. from the corporate world in 2000. and I thought I was going to be trampled to think of as necessary Fredric Roberts traded boardrooms for “I’m much happier sitting in a tribal village in death.” to our lives is totally irrelevant when you get remote villages in India and Myanmar more than a mountain in (Myanmar) or with remote tribes out of this milieu.” a decade ago, and he has never looked back. in India,” said Roberts, who spends about a Staff reporters Richard Clough and Alexa Hyland She spent a little time investigating South The Brentwood businessman, who founded month living with his subjects so they become contributed to this column. Page 3 is compiled African fashion, but the two-week trip was most- L.A. investment banking firm F.M. Roberts & Co. comfortable with him and his camera. by Editor Charles Crumpley. He can be reached at ly for pleasure, she said. It was an eye-opening and who served as chairman of the National Roberts, 69, now has more than 30 exhibits [email protected]. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

4 LOS ANGELES BUSINESS JOURNAL UP FRONT AUGUST 22, 2011

News and notes from communities across REGIONAL REPORT Los Angeles County firm, has invested $25 million in Thought  SOUTH BAY Equity Motion, a Denver digital video manag- er. Thought Equity’s software and server farms enable content owners to store, retrieve and LONG BEACH edit video footage, as well as provide it to third parties. More Stores: Fresh & Easy Neighbor- hood Market Inc., an El Segundo-based grocery chain, plans to open two more stores WEST HOLLYWOOD in Long Beach in September. The new loca- tions are Long Beach Boulevard and Fifth Rosa Blooms: New York-based restau- Street, and Atlantic Avenue and 33rd rant chain Rose Mexicano has opened its sec- Avenue. ond L.A. outpost. The new location is at 8570 W. Sunset Blvd. The chain has another loca- tion at L.A. Live.  CENTRAL AREA SANTA MONICA

LITTLE TOKYO Online Pickups: Demand Media Inc., a Santa Monica-based operator of instructional websites, has acquired IndieClick, a downtown Full Plate: Co-founders Michael Cardenas L.A.-based online advertising company. and Hiroyuki Fujita have opened curry and Demand also acquired RSS Graffiti, an El pasta eatery Fat Spoon in Little Tokyo. The Segundo maker of social media products, such restaurant, which features dishes mostly priced as an application that helps Facebook users below $10, is at 329 First St. post content to their pages. Financial terms of the deals were not disclosed. Venice: MovieClips Inc. has raised $7 million in Series B funding.  WESTSIDE VENICE which is subject to regulatory approval, were and sponsored funds will be managed by the not disclosed. Ares Commercial Real Estate investment team. Funding Round: MovieClips Inc., the CENTURY CITY Also, more than 40 Wrightwood staff members Venice-based operator of MovieClips.com, Investment Platform: Ares Manage- have joined the Ares Private Debt Group. which features online movie clips from six Got Milk: OpenGate Capital, a Century ment LLC, a Century City-based asset manag- major Hollywood studios, has raised $7 mil- City private-equity firm, is buying the Wauke- er and investment adviser, has acquired the lion in a Series B round led by MK Capital sha, Wis., dairy assets from Dallas-based Dean investment platform of Wrightwood Capital, a WESTWOOD LLC, a Chicago-based investment firm. Foods Co. OpenGate will acquire the Golden Chicago-based provider of debt capital to the MovieClips recently announced a deal with Guernsey and La Vaca Bonita brands as part of U.S. commercial real estate sector. All of Video Connection: Shamrock Capital Google to provide its licensed clip library to the transaction. Financial terms of the deal, Wrightwood’s commercial real estate assets Advisors LLC, a Westwood private-equity YouTube.

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AUGUST 22, 2011 NEWS&ANALYSIS LOS ANGELES BUSINESS JOURNAL 5 Creative Control INTERNET: Break Media teams with TV producer to upgrade its online videos.

By JONATHAN POLAKOFF Staff Reporter Break’s sites are still mostly filled with amateur videos shot and uploaded by users. HEN online entertainment company The company started producing some videos Break Media in Beverly Hills in-house last year. W signed a deal with TV production Break estimated in February that it would firm Reveille LLC earlier this month, it was post about 1,000 original videos – self-produced another step toward bringing professional tele- or made by contract partners – on its sites this vision production values to digital media. year. As of August, the company said it expects Reveille will produce comedies that appeal that number to increase by at least a thousand in to Break’s target demographic of men 18 to 34. response to demand from advertisers. The shows are scheduled to be rolled out later Break reaches an audience of a size that this year. rivals cable TV networks, attracting about 140 Across Los Angeles, digital companies million views a month. But ad dollars spent for such as Break are increasingly looking to pro- online videos are still a fraction of what brands duction shops such as Universal City’s spend on broadcast television. The revenue gap Reveille, which produced broadcast hits such remains the biggest unsolved problem for the as “Ugly Betty” and “The Office,” to create a nascent online video industry. new kind of upscale online video. Marc Hustvedt, editor of TubeFilter, an A driving force behind the activity is the online video trade publication based in Los notion that digital productions will be competing Angeles, said advertisers have traditionally for audiences with broadcast programming once been wary of online video because the content RINGO H.W. CHIU/LABJ Internet-enabled TV sets become more popular. doesn’t go through the same corporate vetting Shifting Content: From left, Eden Gaha and David Anderson at Reveille’s office. Break, which is partly owned by Santa as traditional TV. Monica’s Lions Gate Entertainment Corp., Siegel said Break delivers audiences that Reveille was founded in 2002 by Ben Sil- West L.A.-based Hulu LLC also recently operates nine websites, with content ranging may fit better with the needs of certain adver- verman, who left the company in 2007 to take signed its first original programming deal earli- from fashion advice to mixed-martial arts news, tisers that, for example, want to reach narrow a job as co-chairman at NBC. er this month, with Morgan Spurlock’s New all aimed at young men. The company has groups such as NASCAR fans and gamers. Now that Reveille and Break are partners, York production company, Warrior Poets. about 200 employees, most in Los Angeles. “We have a massive user base,” Siegel. they will compete with another Silverman ven- The show will be a documentary-style look at Reveille, which has 72 employees, is “They live in different networks and wherever ture, L.A.-based Electus, a digital and TV stu- a day in the life of a celebrity. It will run 22 owned by London-based Shine Group, which the content is right, we’ll distribute it.” dio founded in 2009. minutes, which is long in comparison with recently shook up management at the compa- Electus is a production partner of College- most web fare but comparable to a half-hour ny. In June, the company hired Eden Gaha, ‘Advertiser partner’ Humor Media, which targets a similar young- TV show. Hustvedt said long form is increas- former executive producer of “Celebrity At a recent media panel in Los Angeles, an male online demographic as Break. Electus ingly what’s in demand. Apprentice,” as president. He joined David industry insider predicted that Internet-enabled and CollegeHumor are both owned by New “Almost exclusively, buyers are looking for Anderson, who came to the company in Janu- TVs would be increasingly popular in just a York media conglomerate IAC. long form,” he said. “There’s a pivot away ary from Fox Audience Network, as head of short time. As a result, web series need to But CollegeHumor and Break aren’t the from the short, funny five minute comedy.” digital at Reveille. Since then, Anderson has increase in quality, said Jason Nadler, a co- only digital properties looking to offer adver- In addition, as web video gets more sophis- been reaching out to digital sites such as Break founder of Santa Monica digital production tisers premium content. ticated and run times lengthen, budgets will to sell production services. and management company Serious Business. YouTube, which recently opened an grow as well. A current industry budget esti- “One of my main goals is to expand our Signing with Reveille gives Break credibili- office in Beverly Hills, is offering Holly- mate is for about $4,000 to $5,000 per minute, distribution opportunities and find a home for ty with advertisers, Nadler said, whereas many wood producers about $5 million to create on the high side. as many ideas as possible,” Anderson said. digital sites haven’t completely gained the trust original content for the site’s upcoming Anderson said digital budgets at Reveille It was good timing. Break was looking to of advertisers. redesign, according to sources interviewed are growing along with everyone else’s. acquire more premium content for its sites. As “Reveille has a reputation for being an for this article. A YouTube spokeswoman in “I believe in the near future, there might not part of that effort, the company hired Greg Siegel advertising partner,” he said. “That reputation is Palo Alto declined to comment on any poten- be a large difference between digital and TV,” he as vice president of entertainment development. the hardest thing to achieve in the web space.” tial deals. said. “The economics can be just as interesting.” Some L.A. Businesses Dive Into Plunging Market ment firm, both announced Aug. 15 that their Companies are more likely to finance a Van Sinderen said. By decreasing the number INVESTMENT: Companies boards had approved stock repurchase plans. stock repurchase by borrowing at today’s of outstanding shares, a company can boost launch buyback programs Later in the week, Aecom Technology Corp., superlow interest rates. Aecom refinanced its earnings per share and, as a result, drive up its a downtown L.A.-based provider of engineer- credit agreement with BofA at a base interest stock price. to snap up stock. ing and management services, and City of rate of 1.5 percent or less. “From a long-term investor perspective, it’s Industry retailer Hot Topic Inc. announced “Given today’s low interest rate environ- something we like to see,” Van Sinderen said. By NATALIE JARVEY Staff Reporter buyback programs of their own. ment, we, along with other companies, have But just because the board has approved a The recent market falls have created poten- access to significant amounts of low-cost buyback program does not mean that a compa- The stock market has been bouncing tially good conditions for repurchasing shares. debt,” said Michael Burke, Aecom’s chief ny will follow through, said Destin Tompkins, around like a gymnast in recent weeks. While “The lower stock prices are, the more financial officer. “That makes it much easier to a senior vice president at Memphis, Tenn., that makes many investors nervous, several attractive it is for a company to do a buyback,” fund both stock buybacks as well as acquisi- investment banking firm Morgan Keegan & L.A. public companies are getting ready for the said Jeff Van Sinderen, a senior analyst who tions that will advance our growth strategy.” Co. Inc. who follows DineEquity. If market perfect flip. follows Hot Topic at West L.A. investment Meanwhile, DineEquity’s board has conditions improve and stock prices bounce Those companies have initiated stock buy- banking firm B. Riley & Co. approved an up-to-$45 million buyback, back, a repurchase may no longer be such a backs to take advantage when their share Aecom, for example, has authorized the Colony Financial announced that it will repur- good deal. prices swing low. Today’s basement-level repurchase of up to $200 million worth of chase up to $50 million in shares over the next But as long as stocks remain undervalued, interest rates help them finance it, too. shares through an accelerated agreement with year and Hot Topic reported during its Aug. 17 it’s an opportunity these companies are unlike- DineEquity Inc., the Glendale owner of the Bank of America N.A. The bank will pur- earnings call that it plans to repurchase up to ly to pass up. Applebee’s Neighborhood Grill & Bar and chase $100 million in stock for the company $25 million of its stock. “It’s a value play,” said Darren Tangen, IHOP chains, and Colony Financial Inc., a and Aecom could buy back additional shares For a company that’s holding on to a lot of Colony’s chief financial officer. “It translates Santa Monica real estate financial and invest- on its own. cash, a repurchase may be a smart investment, to returns on the portfolio that we’ve built.” 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

6 LOS ANGELES BUSINESS JOURNAL NEWS & ANALYSIS AUGUST 22, 2011 Game Rental Service Delivers New Business Model ital game. Grapevine, Texas, retailer VIDEO GAMES: GameFly GameStop began selling digital downloads last year; OnLive in Palo Alto launched its game to add PC downloads and streaming service last year; and Bellevue, computer titles to offerings. Wash., game developer Valve Corp. launched digital distribution website Steam in 2003. By NATALIE JARVEY Staff Reporter GameFly will face more competition in the digital distribution market than it does with its GameFly has been shipping video game traditional rentals, but could still find an audi- rentals to customers via snail mail since 2002. ence with its current subscribers, said Tech- Now, the Playa Vista company is adding road- Savvy’s Steinberg. runner-like speed to its distribution with digital “To GameFly’s credit, they’ve got a sizable downloads. customer base that they’ll be able to get games GameFly plans to launch the digital element in front of,” he said. “It would certainly seem to its business later this year to let customers like a natural extension of GameFly to empha- download games directly to their computers. size the rental of games rather than purchase.” It’s become a big trend in the industry. The company filed in February last year to “What GameFly is staring at is a paradigm raise up to $50 million in an IPO, but has not shift,” said Scott Steinberg, head of video updated its filing in nearly a year, a sign that it game consulting firm TechSavvy Global. has either set aside or abandoned its public “Digital distribution is becoming a more rele- debut. vant part of the gaming world. GameFly is Spector would not comment about the sta- simply looking to expand the options it has to tus of GameFly’s public flotation. When the connect to its customer base.” company last filed in September, it reported GameFly’s Chief Executive David Hodess about 410,000 subscribers. Net income was has been planning a digital push for the last $500,000 for the fiscal year ended March 31

year. That’s one of the reasons it acquired RINGO H.W. CHIU/LABJ on revenue of $101 million. Direct2Drive.com, a Costa Mesa digital dis- Hands On: From left, Sean Spector and David Hodess at GameFly in Playa Vista. Mike Hickey, an analyst who covers video tributor of video games, from San Francisco’s game companies for Janco Partners in Denver, IGN Entertainment in May. game to download. Prices could range from less bers play PC games and download PC games. said the rental market has not shown the poten- Now a 200-person company, GameFly has than $5 to $60. Customers with GameFly sub- Why not do it with us?” tial that some expected because gamers are been using the rental model made famous by scriptions will get unlimited play of some games, GameFly Digital will have more than 1,500 more likely to buy a game at full price and Los Gatos-based Netflix. The company mails although they will have to pay for others. digital computer games for sale and hundreds later resell it rather than rent. console video games to subscribers who pay The digital effort will add computer games that subscribers can rent, Spector said. “The rental market has never really taken from $15.95 to $36.95 a month depending on to GameFly’s subscription offerings for the off,” he said. “The idea of renting is not really how many games they want to rent at one time. first time. It only rents console games by mail; Digital competition appreciated that much.” The new GameFly Digital, which will subscribers can continue to do that. The com- Liam Callahan, a senior category specialist Spector said the company might eventually launch before the holiday season, is an applica- pany now offers more than 8,000 console in games for Port Washington, N.Y., research consider expanding its technology to include tion that anyone can download for free. It will games for mail rental. firm NPD Group, said GameFly’s current sub- streaming video games that people can play feature the latest gaming news from GameFly- “We’ve always gotten requests asking why scribers should take to the new downloadable directly from an Internet browser instead of owned website Shacknews.com, social net- we don’t rent PC games, and they started to computer games because 70 percent of the downloading to a computer. working feeds, game trailers and videos, and make sense for us when they went digital,” company’s subscribers are also PC gamers. “We’re keeping a close eye on the streaming access to all downloadable games, which can said Sean Spector, company co-founder and “This bodes well for them as they add PC technology, but we’re starting with a model remain with the customer permanently. senior vice president of business development digital downloads to their service,” he said. that’s proven and works,” he said. “We want to Nonsubscribers will be able to purchase a and content. “A large percentage of our mem- But GameFly could be a little late to the dig- give gamers the widest selection possible.” Defense Foresees Long Future for Namvar Trial exchange, a transaction in which property sell- up on appeal,” he said. “Mother Theresa could It wasn’t the first time Namvar was pre- REAL ESTATE: Attorneys ers defer paying taxes by parking the proceeds spend time in jail under a system that operates vented from taking a job. In October, not long with an intermediary until they find another as the trial in this case operated.” after his arraignment, he was asked by the for convicted businessman property to buy. developers of a stalled shopping center project face big rulings Monday. Those clients represent just a small fraction Job hunting in Orange County to help them find financing. of the hundreds of investors – many of them fel- Namvar, who is free on $300,000 bail but The job would have earned him a commission low Jewish refugees from Iran who lived in Bev- has been placed under house arrest, has already of approximately $100,000, but a court officer By ALFRED LEE Staff Reporter erly Hills and its environs – who lost hundreds of suffered one court loss since May’s conviction. didn’t allow him to take the position. millions of dollars after Namvar’s real estate He has been looking for work to support his The jobs are important to Namvar because he Brentwood real estate investor Ezri Namvar portfolio collapsed after the 2008 market crash. family and pay off creditors, but last month, is involved in active bankruptcy court cases, was found guilty of federal wire fraud charges However, the defense claims Namvar did Judge Percy Anderson denied Namvar’s both as an individual and as the owner of his pri- back in May, but his defense team is waging a not get a fair trial because evidence proving his request to accept a job offer with an L.A. com- mary investment vehicle, Namco Capital Group. battle to overturn the conviction that could intent to repay and not pany called Palisades Capital LLC. There are nearly 250 creditors with $1.1 bil- drag on for another year. defraud his clients was According to the employment offer, Nam- lion in claims in Namvar’s individual bankruptcy A big step in the case, which has been called excluded at trial. It’s var’s job would have been to identify and case. In the related Namco bankruptcy, there are L.A.’s version of the Bernie Madoff scandal, also alleged by the negotiate real estate investments and loan about 540 creditors with $764 million in claims. will be a Monday court hearing of two defense defense that prosecu- transactions on a commission basis. Melissa Davis, an attorney at Irvine firm motions – one for a new trial and another that tors made inaccurate Tabatabai, who is not under house arrest, Shulman Hodges & Bastian LLP who repre- seeks to overturn the jury verdict against Nam- statements in their has been allowed to continue working for a sents the creditors’ committee in the personal var and co-defendant Hamid Tabatabai, an offi- closing arguments and company run by Reid Breitman, who owns Pal- bankruptcy, said that creditors would be happy cer at several Namvar companies. the defense’s exhibits isades Capital and offered to employ Namvar. if he could find work, given how they are like- “We’ve gone through in excruciating detail were inadvertently left While it’s unclear from court records ly only to be compensated for a fraction of the issues we think caused Mr. Namvar to not out of the jury room whether Namvar and Tabatabai would be work- their losses. Namvar get a fair trial,” said his attorney, Marc Harris. during deliberations. ing at the same Breitman company, prosecutors “The one caveat the creditors have is that it If both motions are denied, it still would be Prosecutors declined to comment, citing balked at the idea of the pair working in close would depend on what the job is. They don’t far from the final word, even though sentenc- the pending case. But they have filed respons- circles again – and at the prospect of Namvar want him to go out and do the same things he’s ing for the two men is set for Sept. 26. Federal es in court, saying the evidence the defense again working with real estate transactions. done in the past,” she said. prosecutors have not publicly indicated how was prevented from presenting in trial wasn’t “In short, defendant Namvar, a convicted The bankruptcy cases are much further long a sentence they are seeking, but the relevant and that the defendants “cannot fraudster, will once more be in a prime position away from a conclusion than the criminal one. defense plans to challenge the conviction even establish a real concern that they were wrong- to defraud others if the Court grants his applica- Davis said many of the claims in the two bank- if it’s on the low side. fully convicted.” tion,” prosecutors stated in an objection. ruptcy cases overlap, and will also likely get The charges carry up to 80 years in prison, The response to the complaint about the Namvar’s attorneys argued that the work winnowed down as the trustees of Namvar’s but federal sentences must follow guidelines defense’s exhibits has been filed under seal. “is entirely legitimate, and poses no threat to estate file objections. that take multiple factors in consideration and James W. Spertus, the attorney who repre- anyone” because he would not be directly han- The creditors’ committees and the trustees often are significantly lower than the maximum. sents Tabatabai, said he expects both defense dling clients’ money. have filed competing reorganization plans, and Namvar and Tabatabai were found guilty of motions to be denied Monday, but is sure the Reached by phone by the Business Journal, it doesn’t look like a plan will even be settled stealing $21 million from four clients who had defense will later triumph in appeals court. Breitman declined to comment. on until next year. given money to Namvar’s Namco Financial “Based on the government’s misconduct, Namvar was not made available for com- “It’s going to be fairly contentious, and take Exchange company to facilitate a 1031 it’s impossible that these convictions can stand ment by his attorney. some time to sort out,” Davis said. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 NEWS & ANALYSIS LOS ANGELES BUSINESS JOURNAL 7 Maker of All-Electric Sedan Charges Into China crowded field. Coda is counting on the compa- battery plant in Ohio remains on hold as the field Century City shopping mall. The show- AUTOMOTIVE: Coda signs ny’s battery technology, which gives its car a company’s application for a $560 million fed- room was initially set to open in July, but some range of up to 150 miles between charges. eral loan is one of many that have stalled in the minor construction delays, due in part to a deal to provide technology “We have the best electric propulsion sys- process. need to procure eco-friendly building materi- to Chinese car company. tem in the industry and the most dependable If the low-interest loan gets approved, with- als, pushed the opening date back about six range,” he said. in a year, Coda would start shifting production weeks. By HOWARD FINE Staff Reporter of its lithium iron-phosphate battery system The 850-square-foot showroom will feature Headquarters move from China to Ohio, gradually ramping up pro- a model of the electric sedan with a portion cut Inc.’s latest deal, an This week, Coda employees are moving duction. Once fully operational, the plant away so visitors can view the inner workings. agreement to supply technology to a Chinese from Santa Monica into their new corporate would employ more than 1,000 people. An actual sedan will be on display in front of auto maker, is the first major example of one headquarters on Fairfax Avenue, just north of The plant would produce batteries for the showroom. part of its strategy to get a big charge out of its the Santa Monica (10) Freeway. Coda’s electric vehicles, for vehicles it jointly Coda has also secured several spaces in the lithium batteries. L.A. city officials in June gave Coda an produces with Great Wall and other car mak- parking garage immediately beneath the store The local electric-car company last week incentive package worth an estimated ers, and for power storage for other industries. and installed electric charging stations there. signed a letter of intent to supply its advanced $832,000 to lure the company from Santa If the loan is ultimately denied, Murtaugh Customers will be able to take a sedan for a battery and drive train to Baoding vehicle man- Monica. The money, which comes from the said Coda would keep its battery production in test drive around nearby streets. ufacturer Great Wall Motor Co. in a joint city’s general fund, has been used to upgrade China, where the body of the company’s elec- “Once they see and test drive the vehicle, venture to produce electric vehicles for sale in the electrical connections and assist in other tric sedan is already being made. we believe customers will see how well it per- China, Europe and eventually in the U.S. improvements in the building. In the meantime, Coda executives are fin- forms,” Murtaugh said. “That will help us “This is a big deal for us, with one of the Meanwhile, the company’s planned electric ishing the company’s showroom at the West- stand apart from the rest.” top 10 Chinese auto manufacturers, that allows us to expand our portfolio beyond our own ini- tial vehicle,” said Coda Chief Executive Philip Murtaugh. ACG LOS ANGELES The Chinese agreement is a key part of BUSINESS CONFERENCE Coda’s three-pronged strategy: bringing its 2011 own electric car to market, supplying the bat- GROWTH STRATEGIES | M&A | FINANCE tery pack and drive train to other companies, and selling the batteries to other industries that can use them for power storage. Until now, the JOIN US FOR THE NATION’S PREMIER DEAL FLOW AND BUSINESS CONFERENCE company has been getting the most attention Content-Rich Breakouts | Extraordinary Deal Flow and Networking Opportunities for its own electric vehicle. The deal’s timing is significant because it SEPTEMBER 20 – 21, 2011 | BEVERLY HILTON HOTEL comes just as Coda is entering a make-or- break period with its first vehicle, an all-elec- GOLD SPONSORS Bingham McCutchen LLP tric sedan. Capital IQ Etonien Houlihan Lokey Intrepid Investment Bankers LLC Los Angeles Business Journal Kibel Green PETER GUBER McGladrey Chairman and CEO, Mergers & Aquisitions Mandalay Entertainment PitchBook Group PwC The Deal The M&A Advisor KNX 1070 News Radio KPMG Sheppard Mullin Richter & Hampton LLP Thomson Reuters TSG Consumer Partners Union Bank Shipping Out: Coda’s all-electric sedan. ARIANNA HUFFINGTON LAWRENCE H. SUMMERS CORPORATE SPONSORS JOE TORRE Ernst & Young President and Editor-in-Chief of Director, White House National Economic Council for President Legendary Baseball GreenbergTraurig In two weeks, Coda is set to open its first The Huffi ngton Post Media Group Barack Obama, 2009-2010 Manager and EVP of O’Melveny & Myers LLP showroom for its electric sedan vehicle at the Major League Baseball Wells Fargo Capital Finance Westfield Century City mall. By the end of the CORPORATE EXECUTIVE & year, the company expects to deliver its first BUSINESS OWNER TRACK vehicles to customers on its waiting list. USC Marshall School of Business The sedan was first supposed to go on sale NEW BDO Duff and Phelps late last year. The company encountered fund- CONFERENCE East West Bank ing delays and went through a top management NACD – Southern California Chapter overhaul since then: Kevin Czinger stepped SESSIONS SAP Business by Design down and veteran auto industry executive HENRIK FISKER HARRY MARKOPOLOS KEVIN FREIBERG IN 2011 SPECIAL EVENT SPONSORS Co-founder, CEO and Madoff Best Selling Author Murtaugh replaced him. As a result, some in Executive Design Director, CapitalSphere Whistleblower and Entrepreneur the industry are wary about Coda’s ability to Crowe Horwath deliver a quality, affordable electric car. D.A. Davidson & Co. DLC “Consumers now are skeptical about elec- NEW TRACKS FOR 2011! FocalPoint Partners tric vehicles in the first place,” said Mike GE Capital Omotoso, senior manager of global power Gemini Partners Greif & Co. train for J.D. Power and Associates, the WOMEN’S FORUM Manatt, Phelps & Phillips, LLP Westlake Village-based market research and SEPTEMBER 20 Sheppard Mullin Richter & Hampton LLP ratings company. “Coda is a relatively TUESDAY, | 11 A.M. TO 1:00 P.M. TSG Consumer Partners unknown company. … it’s going to be a real VACO tough market for them.” CORPORATE EXECUTIVE SILVER SPONSORS Right now, the only pure electric vehicles Crowe Horwath Generational Equity on the market are Motor Corp.’s Leaf AND BUSINESS OWNER TRACK Grant Thornton and Tesla Motors Inc.’s Roadster. General Jeffer Mangels Butler & Mitchell LLP Motors Corp. also is selling its SEPTEMBER 21 PNC Business Credit WEDNESDAY, | 10 A.M. TO 12:00 P.M. Robert Half Volt, a plug-in hybrid gas-electric vehicle, and SingerLewak Toyota Motor Corp. has come out with a Stillwater Business Park plug-in version of its popular Prius hybrid. Presented by U.S. Bank Asset Based Finance But in the next six months, Ford Motor WOMEN’S FORUM SPONSORS Co., Mitsubishi Motors North America, Pepperdine Private Capital Markets Project Fisker Automotive Inc., Chinese auto maker Nawbo-La BYD and several other companies are expect- SUPPORTING SPONSORS ed to bring electric vehicles to market. Ford is Kaye Scholer due out with its all-electric Focus in Decem- Register at www.acglaconference.com Moelis Capital Partners ber, around the same time Coda’s sedan is scheduled for delivery. Murtaugh said he’s confident that Coda’s Sponsorship Opportunities: Mina Trujillo 310.444.9065 | Email: [email protected] sedan will do well among this increasingly 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

8 LOS ANGELES BUSINESS JOURNAL NEWS & ANALYSIS AUGUST 22, 2011

RINGO H.W. CHIU/LABJ Channeling Change: From left, Brad Roth and Mark Feldstein, Stun Creative principals, at the hybrid ad agency-production company’s Miracle Mile headquarters. Seeing a Bigger Picture

second season. tions for the launch of “The Daily Show With ADVERTISING: TV promo For both launches, the agency created a Stun Creative Inc. John Stewart,” and also worked in the promo- maker Stun adds print unit, series of promo web videos, which were tions department at Maury Povich’s production housed on sites run by the networks. Feldstein YEAR FOUNDED: 2000 company, MoPo Entertainment Inc. Roth develops television show. said online promos are an increasingly impor- HEADQUARTERS: Miracle Mile was working on the launch of the Classic tant part of the buzz cycle. Sports Network, which would later become CORE BUSINESS: On-air promotions for TV By JONATHAN POLAKOFF Staff Reporter “Our goal is getting viewers there for the ESPN Classic. first time,” Roth said. “Hopefully we clap our EMPLOYEES: 77 (up from 65 in 2009) They shared an editing space in a New F you watch TV, Stun Creative Inc. has hands after we see the premiere numbers.” York office building. Both saw an opportunity GOALS: Growing print ads division, probably tried to convince you to tune in Networks are also looking for branded con- to launch a company that combined the ser- developing a scripted TV pilot. for the premieres of “Conan,” “Count- tent – ads that combine a network and a brand vices of a production company, ad agency and I down With Keith Olbermann” and many in one spot. Branded content has grown to THE NUMBERS: Revenue up 20 percent year postproduction house. other shows. about one-third of Stun’s business. An exam- to date compared with 2010. The Miracle Mile company – a blend of ad ple is a promo clip for the USA Network ‘Insatiable appetite’ agency and production company – creates on- drama “White Collar,” featuring the show’s “We knew there was a need for agency-level air and digital campaigns for TV premieres and in front of a Ford Taurus logo. very attractive to clients. thinking and high production value at a budget season openers. Digital campaigns for both TV promos and “‘It’s become, ‘Do I need a digital agency, networks can afford,” Roth said. “There’s an Profile: When Stun opened in branded content have helped fuel Stun’s an ad agency or a promotional agency?’” insatiable appetite on the network side.” 2000, those on-air TV growth. Last year, the 77-employee agency Wohlwerth said. “It’s easier to buy from one To get the project running, they secured seed GROWTH spots were by far its main knocked down a wall and expanded into a provider than try to manage multiple agencies.” funding from Povich, who is still a silent partner business. Now, a growing vacant office space next door, now occupying Feldstein said business comes by way of in Stun. The company is a division of MoPo. digital division, a new print division and a ven- 11,000 square feet. Executives said revenue name recognition, which the ad men have helped When Roth and Feldstein arrived in Los ture in scripted TV are changing the makeup of has increased 20 percent this year over last. create through self-promotional videos online. Angeles in 2000, they based the venture at a the company. Last fall, the company created an iPhone small postproduction facility in east Holly- The added work is in response to demand Often hectic app advertised to deliver a Taser-like shock, wood, where they had one assistant. The office from TV networks for promotions that span a The expanded space is used for almost all called the Stun Fone. The product was had a cold, industrial feel – it was rented out at variety of media. Brad Roth and Mark Feldstein, of what Stun offers, which includes writing, reported by major media – and some didn’t night as a morgue for “Arrest & Trial” tapings. principals at Stun, said TV spots still comprise producing, shooting, editing and visual effects. get the joke. When they came to work in the morning, they about half of the agency’s work, but the digital The office atmosphere is often hectic: There When the product was revealed as a prank, would sometimes find a dummy cadaver on campaigns are gaining quickly. could be a casting call in an editing room or a the company allowed the Internet to continue the table or fake blood on the phone. “The emphasis is still on TV spots when wardrobe of costumes in the middle of the buzzing for a few days before stepping forward. But after landing campaigns for Show- we launch a show,” Feldstein said. “But more designers’ bullpen. It’s an atmosphere that “We did eventually want to take credit for time and the Syfy channel that year, the and more the networks are looking for the attracts creative people, Feldstein said. it,” Roth said. “Awareness and buzz is what agency outgrew the postproduction facility viral pieces.” In addition to TV promos and branded content, we’re hired to create.” and moved to its current building on Miracle In addition to last year’s “Conan” and this the agency also does work in traditional TV ads for Another example of Stun’s work: Mile. It has since expanded three times at year’s “Olbermann” campaigns, Stun promot- consumer goods products, such as Dove soap. Unilever’s “Dove Men and Care” campaign the new location. ed some of this summer’s other high-profile In June, Stun launched a print ads division, featuring Magic Johnson, which ran during the The office has views of the Santa Monica cable launches, including series premieres of Buster Ink, which placed ads for Olbermann’s NCAA men’s basketball tournament this year. Mountains and a windowsill lined with Emmy TNT legal comedy “Franklin & Bash” and FX show in the New York Times Magazine. Roth Stun produced the spot, while West L.A. mar- and Webby awards. But Feldstein said the offbeat comedy “Wilfred” in June. and Feldstein are working on a scripted come- keting company Davie Brown Entertainment company tries to maintain the atmosphere of The “Wilfred” debut drew 2.6 million dy pilot that it will sell to a broadcaster. took the helm on the creative side. the early days. viewers, the network’s highest ratings for a Russel Wohlwerth, principal at Playa del Roth and Feldstein met in New York in the “Those were fun times,” he said. “We took comedy premiere. “Franklin & Bash” drew 2.7 Rey advertising consultancy Ark Advisors, late ’90s, when both were working in cable that spirit and got into this business to make million. Both shows have been renewed for a said Stun’s one-stop-shop approach might be TV. Feldstein was developing on-air promo- cool stuff that will stand out.” 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 9

There’s good news and there’s good news.

To see more of what we’re up to, visit MobilizeEverything.com.

©2011 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other marks contained herein are the property of their respective owners. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

10 LOS ANGELES BUSINESS JOURNAL NEWS & ANALYSIS AUGUST 22, 2011

RESOURCES + FOCUS

RINGO H.W. CHIU/LABJ Mapped Out: Shari Boyer with a sponsored guide at GSG’s office in Pasadena. Firm Taps Business Pockets For State Beaches, Parks MARKETING: of knowing that budget cuts to parks would GSG runs escalate to this year’s $22 million mark and branded campaigns that that 70 state parks throughout California would be threatened with closure. link companies and causes. “Parks weren’t in the mess they are in now,” she said. “The need for this has grown.” By JONATHAN POLAKOFF Staff Reporter Boyer said GSG had an 8 percent increase in revenue last year compared with 2009. Husband and wife Chris and Shari Boyer GSG’s most prominent campaign this founded Good Solutions Group in 2003 to year was “Preserve Our Parks,” backed by help California state parks raise money from Coca-Cola Bottling Co. of Southern Cali- businesses. fornia. One of every $10 from Coca-Cola The Pasadena marketing firm, which spe- sales at Stater Bros. grocery stores during cializes in what’s known as cause marketing, April and part of May was contributed to has since grown to seven employees as their benefit parks in Southern California. The niche has become a more popular marketing campaign also included an optional $1 dona- option for businesses. tion at checkout for customers not buying “There’s an uptick in interest,” said Shari Coke products. Boyer, chief executive at GSG. “Corpora- The campaign raised more than tions are seeing cause involvement as a $700,000 for parks in the region, including Our team helps make your vision a reality. growing priority.” Malibu Creek State Park and Topanga State GSG is currently running a campaign with Park, with funds going toward maintaining Polsinelli Shughart’s new Los Angeles office expands Farmer John. The Vernon hot-dog maker is trails. Also, some beaches got some of the the reach of key practice areas, including financial donating $1 for every $10 worth of its products money to hire lifeguards and conduct sold at Vons supermarkets this month to install cleanups. services, health care, corporate, real estate and public new barbecue grills at five state beaches Boyer said companies donate from market- including Doheny in Los Angeles County, and ing budgets rather than using the donations as a and tax exempt financing. Clients now have access Huntington and San Onofre in Orange County. tax write-off. to a full array of legal services that span the nation. The company has pledged to raise about $60,000 for the grills. Direct impact Our focus is to provide our clients with outstanding Farmer John executives see sponsorship of Aradhna Krishna, professor of marketing at state parks as an opportunity to find con- the University of Michigan in Ann Arbor, said service and exceptional value. sumers in a setting where their products are consumer interest in cause-related campaigns actually used. tends to depend on whether an issue impacts “We want to be front and center when fam- the consumer directly. ily and friends are together grilling,” said Ian “It’s a question of what’s hurting con- Lavallee, senior product manager at Farmer sumers,” Krishna said. “Where constraints are John. “And with everything going on with hurting their enjoyment, demand can increase. state budgets, we thought it would be a good If consumers can specifically bring something idea to step up.” back, demand can really grow.” After the park service approves a design, Boyer said state parks draw consumers that Farmer John will have its logo prominently are well-educated and have above-average featured on signs at the beaches next to income levels. California state parks draw an the grills. estimated 75 million visitors a year. It’s an example of cause marketing, which Those visitors are the audience for GSG’s has the goal of helping achieve a social good visitor guides. while boosting sales for a product. After creating a guide, GSG shops it to a GSG’s first line of business is managing brand sponsor. A sponsorship across all Cali- park-related campaigns like the one with fornia state park guides costs a brand around Farmer John. The firm designs marketing $30,000. The company has about 800,000 visi- campaigns for retail stores, with proceeds tor guides in California parks. benefiting parks. In return for donated pro- If GSG profits from the sponsorship deal, Chicago | Dallas | Denver | Edwardsville | Jefferson City | Kansas City | Los Angeles | New York ceeds, parks give sponsorship recognition to it shares 20 percent with that sponsored park. brands on park signs. GSG prints guides for state parks in 15 Overland Park | Phoenix | Springfield | St. Joseph | St. Louis | Topeka | Washington, D.C. | Wilmington, DE The other line of business is creating park states nationwide, and also sells a national visitor guides. GSG sells sponsorship space in sponsorship package across all those states. the guides to companies, and provides the The company also places brand sponsors in Polsinelli Shughart PC. In California, Polsinelli Shughart LLP. The choice of a lawyer is an important decision and should not polsinelli.com guides to parks at no cost. parks in all 50 states. be based solely upon advertisements. When Boyer launched the firm, then-called “The scale of it has gone up,” Boyer said. Government Solutions Group, she had no way “Budgets are a disaster everywhere.” 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 11

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2. Offer is available only with the Instant Storefront Kiosk package and is contingent upon merchant’s credit approval and the execution of a Merchant Application and Agreement with Chase Paymentech. The Chase Paymentech Merchant Agreement must be signed by September 30th, 2011 to be eligible for the “3 Months Free” trial period of Instant Storefront. After the 3 month free trial period, a $29.95 monthly fee applies. Chase Business Checking account required. Limit one offer per customer. Not available in combination with any other offer, is non-transferable and cannot be exchanged for cash. Existing Chase Paymentech customers are not eligible for this offer. Employees of JPMorgan Chase Bank, N.A., and our affiliates are not eligible. Chase reserves the right to withdraw this offer at any time without notice.

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© 2011 JPMorgan Chase Bank N.A., Member FDIC. Equal Opportunity Lender. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

12 LOS ANGELES BUSINESS JOURNAL NEWS & ANALYSIS AUGUST 22, 2011

MEDIAWATCH

 MOVIE BOX OFFICE Weekend Gross Total Gross Rank Title (millions) (millions) Distributor 1 Rise of Planet of Apes $27.8 $105.2 20th Century Fox 2 The Help 26.0 35.9 Disney 3 Final Destination 5 18.0 18.0 Warner Bros. 4 Smurfs 13.7 101.8 Columbia Slice of the Pie: Dailey advertisement for California Pizza Kitchen. 5 30 Minutes or Less 13.3 13.3 Columbia 6 Cowboys & Aliens 7.8 81.7 Universal 7 Harry Potter 7.3 357.3 Warner Bros. 8 Captain America 7.2 157.0 Paramount L.A. Sales Guru-Author 9 Crazy, Stupid, Love 7.1 55.5 Warner Bros. 10 Change-Up 6.3 25.8 Universal Weekend ended Aug. 14 Source: Bloomberg News Sold on Hollywood Shop  PRIMETIME TV SHOWS Rank Program Network Rating* CLIENT: Grant Cardone 1 NCIS CBS 6.7 ADVERTISING 2 America's Got Talent (Tues.) NBC 6.6 goes with Levine to handle &PR 3 America's Got Talent (Wed.) NBC 5.7 4 60 Minutes CBS 5.4 books and new website. JOEL RUSSELL 5 NCIS: Los Angeles CBS 5.3 Week ended Aug. 14 *Each rating point equals 1.1 million homes. ICHAEL Levine, a media commentator, Source: Bloomberg News Hollywood publicist and the author of multiple books, has a new client.  CABLE TV SHOWS M It’s Grant Cardone, a media commentator, Slice of the Pie Rank Program Network Rating* sales guru and author of multiple books. Dailey, a West Hollywood ad agency, has 1 Jersey Shore MTV 4.7 L.A.-based Cardone has hired Levine Com- launched its first campaign for L.A.-based Cal- 2 (tie) The Closer TNT 4.2 munications Office in Beverlywood to help ifornia Pizza Kitchen since winning a slice of 2 (tie) Rizzoli & Isles TNT 4.2 promote his books and publicize a new website, the restaurateur’s business earlier this year. 4 Pawn Stars (Mon., 10 p.m.) History 3.8 SalesTrainingVT.com, which he recently The billboard campaign promotes 10 new 5 Pawn Stars (Mon., 10:30 p.m.) History 3.7 launched. Levine has a six-month plan to con- menu items by targeting consumers who Week ended Aug. 14 *Each rating point equals 1.1 million homes. nect him with talk show hosts and writers in already eat at CPK. Dailey selected board Source: Bloomberg News radio, TV, print and the locations near existing restaurants to reach that  TOP SELLING ALBUMS Internet, as well as audience. booking him for speak- While Dailey, a unit of marketing con- Rank Last Week Artist Title Label ing engagements. glomerate New York’s Interpublic Group, 1 2 Adele 21 XL Recordings/Columbia Cardone currently handles traditional media advertising, the digi- 2 1 Eric Church Chief EMI Records Nashville hosts business program tal element of the campaign is managed by 3 New Trace Adkins Proud to Be Here Show Dog Nashville “Turnaround King” on Red Interactive Agency in Santa Monica. 4 New Mat Kearney Young Love Universal Republic National Geographic Draftfcb, another Interpublic agency in Chica- 5 4 Various Artists Victorious Soundtrack Sony Music Channel. go, markets CPK’s line of frozen foods sold in Week ended Aug. 20 Source: Billboard.com Levine was asked if supermarkets. he noticed that he had The campaign targets key cities such as Los  MOVIE RENTALS - DVD/VHS Cardone a lot in common with Angeles, Atlanta and St. Louis. It will continue Rank Last Week Title Distributor his client. He said it all comes down to one into the fall with support online from Red 1 New Rio 20th Century Fox common interest: They’re both entrepreneurs. Interactive. 2 1 Limitless Relativity “He really wants to focus on the message 3 2 Lincoln Lawyer Lions Gate that this economy can be a curse or an opportu- Agencies & Accounts 4 New Soul Surfer FilmDistrict nity,” Levine said. “If you adopt an entrepre- Team One in El Segundo has hired David 5 4 Rango Paramount neurial mindset, it’s an opportunity. If you DeRoma and Eric Arnold to lend creative Week ended Aug. 7 Source: Rentrak adopt a victim’s mentality, it’s a curse.” expertise to the ad agency’s account team. Creative director DeRoma previously  DVD SALES Plant PR worked at Crispin Porter & Bogusky in Boul- Rank Last Week Title Distributor Suggested Retail After a competitive review, the American der, Colo., where he led the creation of ads for 1 New Rio 20th Century Fox $29.99 Public Gardens Association has named Pollack Microsoft Windows and Burger King. Arnold, 2 New Soul Surfer FilmDistrict 30.99 PR Marketing Group its new PR agency. associate creative director, spent the last nine 3 1 Source Code Summit 26.99 The Century City firm will handle media years at TBWA/Chiat/Day in Playa del Rey, 4 2 Rango Paramount 29.99 relations with the goal of establishing the handling ads for Visa, Adidas, Energizer and 5 3 Harry Potter: Warner Bros. 28.98 organization’s expertise in plants, conserva- . … Blaine Group in Beverly Hills is Deathly Hallows Part 1 tion and public space. The eventual goal of the new PR agency for Bogart, Ga.’s Body Week ended Aug. 7 Source: Rentrak the campaign is to increase membership and Ecology, a nutritional supplement company. The company was created to supply con-  MOVIELINK DOWNLOADS fundraising. The agency previously worked with the sumers with foods recommended in the 1996 Rank Title Distributor Suggested Retail APGA on a project basis, setting up an inter- book “The Body Ecology Diet” by Donna 1 Rio 20th Century Fox $15.95 nal communications program to reach its Gates. Blaine Group will promote Gates’ new 2 Paul Universal $15.95 membership. book, “The Baby Boomer Diet,” which will be 3 Your Highness Universal $15.95 Based in Kennett Square, Pa., APGA has a published in October. … Ad agency Blitz in 4 Jumping the Broom TriStar $12.99 membership of more than 500 public gardens Santa Monica has appointed Tamer Kattan 5 Soul Surfer FilmDistrict $12.99 and zoos in the United States, Canada and as head of strategy. He will manage cam- Week ended Aug. 17 Source: Cinemanow.com seven other countries. paigns that involve various media, including Hasbro and automotive accounts. Kattan pre-  OUTTAKE OF THE WEEK Fantastic Age viously worked as a strategist at Fantage, an online virtual world for chil- TBWA/Chiat/Day in Playa del Rey on the GOING APE dren, has enlisted West L.A. firm Wonacott Apple and Coca-Cola accounts. … Farmers “Rise of the Planet of the Communications as its PR agency to raise its Insurance in Los Angeles has signed a partner- Apes” managed to remain profile and promote future product upgrades. ship with the LA Galaxy and the Home Depot top banana in its second The firm will handle contacts with media Center in Carson. The deal includes in-stadi- weekend, beating out a that targets families and teachers. The agency um advertising and promotions. Also, Farmers strong challenge from will mix traditional media relations with social will become the official insurance partner of Disney’s family-oriented PR and online community marketing. the LA Galaxy. … Don Lupo has joined West “The Help.” The reworking Fantage, in Fort Lee, N.J., has about 7.7 Hollywood ad agency Dailey as director of of 20th Century Fox’s 1973 million registered users, or Fantagians. The digital production. Lupo comes from Deutsch “Conquest of the Planet of company’s name is short for “fantastic age,” LA, where he led a team on the Volkswagen the Apes” already has a reference to the quasimedieval world the and Sony PlayStation 3 accounts. generated buzz about site hosts. future installments. Wonacott’s client roster includes other tech Staff reporter Joel Russell can be reached at companies such as New York’s Autumn [email protected] or at (323) Games and City of Industry’s Nox Audio. 549-5225, ext. 237. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 13

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14 LOS ANGELES BUSINESS JOURNAL NEWS & ANALYSIS AUGUST 22, 2011 Korean Shipper Going With the Grain in Long Beach EXPANSION: TTI plans TRADE & Long Beach terminal to TRANSPORT boost agricultural business. JAMES RUFUS KOREN OTAL Terminals International LLC, a terminal operator and U.S. subsidiary of though, he said it’s not his fault: “Every time T Seoul, South Korea’s Hanjin Shipping she thinks she wants to go someplace, she ups Holdings Co., wants to help customers export that or changes it.” more grain to Asia. The company, which already operates the Paying Up Hanjin terminal in Long Beach for its parent A settlement announced this week between company, wants to build a facility that would California Attorney General Kamala Harris allow it to load grain and other bulk agricultur- and seven terminal operators at the ports of al products into shipping containers. Los Angeles and Long Beach requires each As demand for U.S. grain has boomed over operator to spend $1 million on projects that the past several years due to huge Chinese will cut diesel emissions. demand, Long Beach has seen its exports grow However, the operators were allowed to from the equivalent of 102,000 20-foot contain- RINGO H.W. CHIU/LABJ decide for themselves how to spend the ers of corn, wheat, soybeans and other grain in In Transition: Executive Director Richard Steinke at the Port of Long Beach. money, and consequently a variety of projects 2007 to nearly 180,000 containers last year. are getting under way. TTI is proposing to build the facility on a 10- The Long Beach Harbor Commission earlier executive director and get them to know some APM Terminals Pacific Ltd., which oper- acre site on Navy Mole – a long, narrow break- this month released an initial environmental of the major customers and politicians, and ates at Pier 400 at the Port of Los Angeles, will water that separates Pier T from the rest of Long study of the TTI project. The next step in the those types of things.” spend $1 million to convert three diesel-pow- Beach Harbor – while the port is looking for process is a scoping meeting – a chance for inter- Meeting port customers with his replace- ered gantry cranes to run on electricity, accord- other locations where grain-loading facilities run ested parties to weigh in on what issues should ment, he said, will be especially important. ing to the settlement. by other terminal operators might make sense. be studied in a full environmental impact report. “In some cultures, the relationship is as impor- SSA Terminals LLC, which operates sev- Those might include the port’s Middle Har- The meeting is scheduled for 6 p.m. Wednesday tant as the business deal,” he said. “We need to let eral port terminals in Long Beach, will replace bor terminal, a $1 billion project still under at Long Beach City Council chambers. those leaders know we’re passing the baton here.” some of its diesel-powered port tractors with construction where the prospective tenant TTI officials did not respond to calls for While Steinke said he wants to ensure that gasoline-powered ones. wants a grain loading facility, said Sean Straw- comment. smooth transition, he also sounds like a man Marine Services Ltd., at the L.A. port bridge, managing director of trade relations ready to enter into the private sector. said it will spend more than $1 million to retrofit and operations at the Port of Long Beach. Port Transition He doesn’t have any plans yet, but said he’ll ships from an affiliate company – American Sending grain overseas in individual Richard Steinke has served as executive be staying in Long Beach, and he wants to stay President Lines Ltd. – to allow those ships to cargo containers isn’t the norm. Upwards of director of the Port of Long Beach for 14 years connected to the port and shipping industry. plug into the local power grid instead of running 90 percent of exported grain travels in bulk and was set to step down at the end of Septem- “It kind of gets in your blood,” Steinke engines for power while docked. cargo vessels at ports outside Southern Cali- ber. But chances are he’ll be staying in his said. “If I can find something on the private Four other terminal operators have similar fornia, but neither the Long Beach nor the sixth-floor office at the port administration side that at last gives me some exposure to the projects lined up. Los Angeles ports have bulk grain facilities. building a little while longer. same things I’ve been doing, I’d like to see The settlement also requires the operators One in Long Beach closed 20 years ago after The Long Beach Harbor Commission this what those are and try to pursue that.” to continue to pay for newspaper ads, bus shel- new facilities in the Pacific Northwest put it summer hired search firm RSR Partners of Regardless of what he does next, he plans to ter posters and a website warning that port out of business. Greenwich, Conn., to find a port director, but take some time off before making his next move. diesel emissions can cause cancer and repro- However, the twin ports do have the advan- it’s likely a new hire won’t be in place by the He and his wife, Tamy, marked their 30th ductive harm. Those warnings have been tage of being the largest port complex in the end of next month. anniversary earlier this year, but Steinke said around since 2008 under a separate agreement nation, and the premier destination for imports Steinke said he’s willing to stay on until his they have yet to really celebrate the occasion. with the state Attorney General’s Office. from Asia – which means ships often steam back replacement is in place. “I owe her a 30th anniversary trip that’s across the Pacific with scores of empty containers. “I’m going to work with the board to make been talked about but not executed,” he said. Staff reporter James Rufus Koren can be “Rather than send back our precious air, we sure there’s a smooth transition,” he said. “I “I’m only a few months late.” reached at [email protected] or can increase our exports,” Strawbridge said. think it’s important for us to transition the new In an unusually undiplomatic moment, at (323) 549-5225, ext. 225. Labor Day May Open IPO Window for L.A. Firm Hamptons – which can serve as a cooling-off subsequently leased it back to Oaktree. More than three-quarters of affluent INVESTMENT: Analyst period for the markets. Through the first quarter of this year, the Angelenos are concerned about the rising expects holiday cool-off “The IPO market goes into an annual firm has paid Karsh a net of $1.4 million for cost of health care, outpacing the national slowdown from mid-August to mid-Septem- use of the aircraft. average, according to a new Merrill Lynch to aid downtown’s Oaktree. ber,” said Fitzgibbon, owner and publisher of survey of locals with at least $250,000 in research site IPOScoop.com. “Hopefully Regional Reshuffling investable assets. NE of L.A.’s largest financial institu- with this sharp volatility we’ve been having With the sluggish economy weighing on Health care represented respondents’ tions is trying to go public during one lately, it might be an indication of a bottom- many financial institutions, Wells Fargo & biggest worry, while 51 percent also said O of the most violent market maelstroms ing of the market.” Co. last week took steps to save costs by they were concerned about their ability to in recent memory, but analysts say there isn’t Founded in 1995, Oaktree gave outsiders restructuring its local afford their desired lifestyle in retirement. reason to panic – yet. a rare look at the firm’s finances recently operations. The numbers represented a sharp rise from when it filed a prospectus related to the offer- The San Francisco- January. ing. Oaktree, which has more than $82 bil- based national banking Lower on the list of worries were college BANKING & lion under management and 600 global giant, among the mar- costs, which concerns 44 percent of respon- FINANCE employees, revealed it had adjusted net ket leaders in Los dents, and caring for aging parents, which is an income last year of $764 million and has Angeles, merged its issue for 31 percent of affluent Angelenos. RICHARD been profitable in 60 of the last 61 quarters, operations in L.A. and only losing money at the end of 2008. The Orange counties under C-Suite News CLOUGH majority of its income comes from fees the leadership of California Bank & Trust, a regional institu- charged for managing others’ money, while regional President tion in San Diego, has brought in several finan- Sotoodeh investment returns typically account for the John Sotoodeh. cial professionals to lead its expansion in the Oaktree Capital Management LLC, a smallest portion of revenue. Among the changes, the bank consolidated greater L.A. market. The bank hired Carlos downtown L.A. investment firm known for The document, filed with the Securities several business lines with the launch of Huerta as first vice president and manager of navigating market downturns, filed papers in and Exchange Commission, also gave new regionwide business banking and retail private its new regional office in Pasadena, which June for an upcoming $100 million initial pub- insight into upper management, including co- banking teams. About a dozen employees were opened last week. Additionally, Lars Hens lic offering. founders Howard Marks and Bruce Karsh. laid off as part of the reshuffling. and Alex Kim were hired as vice presidents in While it hasn’t yet announced a date for the The pair, who each hold 15.9 percent owner- “We are going to drive some efficiencies charge of commercial banking. … Marcus & IPO and the firm did not return calls requesting ship stakes, and several other top executives and have some cost savings, and that’s impor- Millichap Capital Corp. has named Anita comment, IPO expert John Fitzgibbon said receive no salary or bonus, instead receiving tant in this environment,” Sotoodeh said. Paryani vice president of its capital markets Oaktree may get a reprieve from the calendar. compensation through equity grants or profit business in Los Angeles. Though financial firm IPOs have struggled, sharing. Cash Concerns Fitzgibbon believes the firm may benefit from The filing also noted that Karsh bought Just because they have money doesn’t Staff reporter Richard Clough can be reached an annual Labor Day-related slowdown – the company-owned private jet from the firm mean they aren’t worried about health care at [email protected] or at (323) when Wall Street executives head out to the in January 2010 for about $12 million and costs. 549-5225, ext. 251. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 NEWS & ANALYSIS LOS ANGELES BUSINESS JOURNAL 15

Last week’s major news from labusinessjournal.com NEWS OF THE WEEK and other sources

Receipts Tax: Panel leader Lloyd Greif. Launch Date: SpaceX’s craft. New CEO: G.J. Hart. Tear Down: Harmon hotel in Las Vegas.

RECEIPTS TAX: A city best-known upscale outdoor undisclosed price. Magento Go track to break its annual record trial process engineering MOVING AHEAD: advisory panel led by invest- destination mall, the Grove in is a software-as-a-service prod- for exports as the weak U.S. throughout Latin America. MannKind Corp. said that ment banker Lloyd Greif has L.A.’s Fairfax District. Caruso uct that provides smaller mer- dollar helps domestic manufac- The deal provides Tetra Tech the U.S. Food and Drug unanimously recommended Affiliated will play an advisory chants with online tools such as turers sell products overseas. At with a gateway to new Latin Administration has approved that Los Angeles eliminate its role on the project in a depar- payment and inventory man- the neighboring Port of Long American markets. the parameters for two clinical gross receipts tax on business- ture from the firm’s usual busi- agement. EBay, which acquired Beach, exports inched up six- studies needed to answer lin- es. Business groups have long ness model of building, own- a minority stake of Magento in tenths of 1 percent. Imports, RECONSIDERATION: gering concerns about its complained that the tax, which ing and operating its retail cen- 2010, said the company will however, were down at both The Los Angeles City Coun- experimental insulin inhaler brings in more than $400 mil- ters. Caruso Affiliated could become part of X.commerce, ports. The number of cargo cil has voted to intervene on a Afrezza on patients with types lion a year to city coffers, is the take over as manager of the the San Jose online market- containers coming into the controversial proposal by the 1 and 2 diabetes. The FDA in highest in Los Angeles County development when completed. place’s integrated open com- Long Beach port fell 1.2 per- Los Angeles Department of January declined to approve and puts the city at a competi- merce platform group. cent, while the decline was 3.2 Water & Power to scale back the device, saying that the tive disadvantage in the battle NEW CEO: California percent at the Los Angeles port. solar incentives given to Valencia biotech had updated to attract and retain businesses. Pizza Kitchen Inc., which TEAR DOWN: MGM homeowners. The 12-1 vote is the design of the inhaler itself Mayor Antonio Villaraigosa was acquired by a San Fran- Resorts International is SUED: A group of models seen as an indicator that the without conducting updated and Los Angeles City Council cisco private-equity firm last seeking approval to demolish has sued Skechers USA Inc. council this week will likely trials about safety and effec- President Eric Garcetti already month, has named G.J. Hart the Harmon hotel tower on for $10 million alleging their send the program back to the tiveness. The company, found- have indicated support for chief executive. Hart, who the Las Vegas Strip, arguing rights were violated. The department for a revision. The ed by billionaire Alfred Mann, doing away with the tax. The most recently was chief exec- that it’s not worth the money complaint filed in the Los DWP earlier this year was has said it did not expect the council likely will take up the utive of the publicly held or effort to salvage the build- Angeles Superior Court forced to halt the solar incen- trials to be completed by 2012. recommendation to eliminate Texas Roadhouse chain based ing. The Harmon is part of alleges that the Manhattan tive program because it was the levy later this year. in Louisville, Ky., succeeds CityCenter, an $8.5 billion Beach shoemaker paid only running out of money. The EARNINGS: International Rick Rosenfield and Larry joint-venture development for domestic use of images rebates can cover roughly half Rectifier Corp. reported fiscal NEW DEVELOPMENT: Flax, California Pizza’s co- that opened in late 2009. A featuring the models in its the cost of installing solar fourth quarter net income of Caesars Entertainment founders and co-chief execu- structural engineer hired by advertisements. The lawsuit panels. Companies that $39.6 million, 36 percent high- Corp. has hired L.A. shopping tives. Golden Gate Capital MGM Resorts last month alleges that Skechers knew it installed the panels com- er than in the same period a center developer Rick Caru- took the L.A.-based casual issued a report contending did not have the rights to use plained about the loss of con- year earlier. Revenue rose 20 so’s Caruso Affiliated for dining restaurant chain private that the building wouldn’t the models’ images in a glob- sumer incentives. percent to $317 million. … work on a $550 million retail in a $470 million deal. hold up in a strong earth- al campaign, and took advan- Hot Topic Inc. reported a fis- and entertainment district on quake. MGM Resorts and tage of young models who LAUNCH DATE: Space cal second quarter net loss of the Las Vegas Strip. The Linq, BOUGHT: EBay Inc. has main contractor Tutor Perini would find it difficult to dis- Exploration Technologies $6.2 million, compared with a which will be across Las completed its acquisition of Corp. of Sylmar are in litiga- cover wrongdoing that took Corp., also known as SpaceX, loss of $6.3 million in the Vegas Boulevard from Cae- Culver City’s Magento Inc., tion over the construction place in foreign countries. has announced that it was same period a year earlier. sars Palace, is envisioned as a which offers an open-source e- bills. Tutor Perini argues that Skechers had not commented given a Nov. 30 launch date Sales rose 0.7 percent to nearly Vegas version of Caruso’s commerce platform, for an the design was structurally on the lawsuit at press time. for a trip by its Dragon $151 million. … Saehan Ban- sound and that the new report reusable spacecraft to the corp reported second quarter is a tactic aimed at bolstering ACQUISITION: Tetra International Space Station. net income of $368,000, com- labusinessjournal.com MGM Resorts’ legal battle. Tech Inc. has acquired engi- The private Hawthorne rocket pared with a net loss of $3.1 The best source for up to the minute local, national and neering firm Metalica Con- firm, headed by tech mogul million (-2 cents) in the same worldwide business news. PORT TRAFFIC: Last sultores of Santiago, Chile, Elon Musk, said the mission is period a year earlier. Net inter- FREE MORNING UPDATE month saw a big increase in for an undisclosed amount. designed to demonstrate that a est income before provision exports at the Port of Los Metalica has about 60 privately developed space for loan losses fell 21 percent Prepared by the editors of the Los Angeles Business Journal Angeles, with 13 percent more employees and provides mine transportation system can to $4 million. Adjusted nonin- and sent to you by e-mail every business day. Sign up now at containers leaving the port than planning, feasibility studies, deliver cargo to and from the terest income rose 91 percent www.labusinessjournal.com in July 2010. The port is on operations support and indus- International Space Station. to $2.1 million.

Advertising Feature

Hirings, promotions and special People on the Move accomplishments in local business

ECONOMIC DEVELOPMENT MARKETING COMMUNICATIONS TECHNOLOGY As part of their statewide expansion, As its Search Engine Marketing (SEM) BlackLine Systems CEO and Founder Valley Economic Development Center capabilities continue to grow, The Therese Tucker won two 2011 has hired Michel Ottolia as Senior Phelps Group (www.thephelpsgroup. Golden Bridge Awards in the “Women Business Development Officer com) recently added Arpy Malaky as in Business and the Professions” bringing VEDC small business financial a Search Engine Manager. Malaky category – “Best Entrepreneur/ services to the Bay Area. Positioned holds a bachelor’s in business Founder – Non Services Business” and in the Oakland office, he brings administration from California State “Best Woman Professional – SaaS or more than 25 years of experience University, Northridge and a master’s in Cloud Computing. The Golden Bridge in banking, business finance and global marketing communication and Awards honor “the best companies Ottolia consulting. Michel will be responsible Malaky advertising from Emerson College. She Tucker and executives” from all over the world. for establishing VEDC’s presence in the region while will be serving a range of clients, including Public Storage, packaging small business loans for VEDC programs. and will serve as an overall search resource for the agency.

Contact Rosz Murray at 323.549.5225 [email protected] 6,109 3,503 2,027 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page 1,959 1,647 16 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

X NEXT WEEK AUTO DEALERSHIPS The 50 Largest Construction Projects THE LIST Ranked by 2010 revenue in L.A. County

X EXECUTIVE SUMMARY X THE TRENDS X THE PACESETTER

EVENUE and unit sales at Los ALPIN Ford tops the list of the Angeles County auto dealerships Leading Brands largest auto dealerships in Los R increased last year after two con- July retail sales of cars and light trucks nationwide. G Angeles County ranked by secutive years of decline. As a group, the 2010 revenue. The North Hills dealer- 25 largest local dealerships reported $3.06 ship reported $260 million in revenue billion in revenue last year, up $270 million Ford last year, up from $235 million in compared with 2009. Toyota 2009. The 25 largest local dealerships sold The dealership last year sold 5,390 49,356 new vehicles last year, up 4,850 Nissan new vehicles, up 1,245 units from from 2009. Used-vehicle sales increased at Honda 2009. It also sold 2,448 used vehicles, a similar rate. (in thousands) up by 282 units. Galpin Ford’s sales Hyundai The biggest gain was made by Gal- figures made it the largest Ford dealer- pin Honda. The Mission Hills dealership ship in the United States, a title it has reported revenue increased by 62 percent Volkswagen held for 21 consecutive years. from $62 million in 2009 to $101 million BMW Galpin Ford is one of Southern last year. It reported 3,232 new vehicles 0 50 100 150 200 250 California’s oldest auto dealerships. Boeckmann sold last year, up from 2,177 in 2009. It was founded in 1946 by Frank Gal- Four other dealerships reported revenue pin and sold 46 vehicles in its first year. Current owner Herbert “Bert” increased by at least 20 percent from 2009 Top Models Boeckmann joined the dealership as an employee in 1953. He became to 2010. They are Mercedes-Benz of Bev- The top selling models of cars and light trucks nationwide through July 31. general manager in 1957 and was promoted to vice president in 1960. He erly Hills, Honda World Downey, Puente F Series then began a gradual buyout of Frank Galpin and became president of Hills Toyota/ and Toyota of North the dealership in 1963. Silverado Hollywood. Boeckmann is credited with several innovations as a Ford dealer. Several dealerships declined to disclose Camry He conceived the idea of leasing vehicles to individual owners in 1960. revenue figures, a requirement for inclusion Corolla Twenty years later, his dealership already had 2,000 customers on leases on the Business Journal’s list. Based upon Altima when Ford Motor Co. introduced its leasing plan to the public. past sales history, Longo Toyota and Longo Fusion (in thousands) The dealership was also the first to add sunroofs to cars in North Lexus dealerships in El Monte would cer- Cruze America. Boeckmann hired a German engineer to install them on vehi- tainly have placed high on the list. Longo Escape cles sold at this dealership. Ford soon began incorporating the feature at Toyota likely would be ranked No. 1. Accord the factory. Galpin Ford was also the first auto dealer to have a sit-down As a group, the 25 largest dealerships restaurant on site and, more recently, became the first dealer to open a Malibu employ more than 4,000 people in sales Starbucks in the showroom. and service departments. 0 50 100 150 200 250 300 350 – David Nusbaum – David Nusbaum Source: Ward’s AutoInfoBank

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AUGUST 22, 2011 THE LIST LOS ANGELES BUSINESS JOURNAL 17

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The role of in-house counsel has never been more important or more visible as companies face increasingly complex legal and regulatory challenges. The Los Angeles Business Journal would like to acknowledge the signifi cant role that in-house counsel plays in the success of a business enterprise and recognize the accomplishments of leading in-house attorneys within the Los Angeles business community. Candidates in each category will be recognized for exceptional legal skill and achievement across the full spectrum of in-house responsibility, exemplary leadership as evidenced by the highest professional and ethical standards, and for contributions to the Los Angeles community at large.

Nomination Deadline: Luncheon & Awards Ceremony: Friday, September 16, 2011 October 25, 2011 11:00 a.m. - 1:30 p.m. Awards will be presented in the following categories: Millennium Biltmore Hotel • Public Company 506 S. Grand Ave., Los Angeles, CA 90071 • Private Company • Nonprofi t Company PRESENTING SPONSOR: PLATINUM SPONSOR: • Government/Municipal/Public Sector • Rising Star GOLD SPONSOR: Dykema

To register to attend this event please visit www.labusinessjournal.com/bizevents, or contact Marissa De La Cruz at 323.549.5225 ext. 213 email: [email protected] 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

18 LOS ANGELES BUSINESS JOURNAL DATA BANK AUGUST 22, 2011

 CONVENTIONS Startup Do’s and Don’ts  CALENDAR Friday, Aug. 26 Sponsor: VEDC Project Management 4 p.m. • Hemp Con Monday, Aug. 22 Sponsor: Federal Technology Center 5121 Van Nuys Blvd., Van Nuys Aug. 26-28 9 a.m. Business Technology Expo $10 (626) 961-6522 Greater Lakewood Chamber of Commerce Sponsor: Hispanic Engineers Business Corp. (818) 907-9922 24 Lakewood Center Mall 8 a.m. Free Wednesday, Sept. 7 • Exxxotica Expo California State University, Los Angeles (866) 382-7822 Aug. 26-28 Golden Eagle Conference Center Breakfast Mixer (215) 462-8800 5151 State University Drive, Los Angeles Sponsor: Sherman Oaks Chamber $25 (RSVP required) Saturday, Aug. 27 of Commerce (626) 683-9725 Alternative Energy in Global Business 7:30 a.m. • Apartment Owners of Southern California Sponsor: UCLA Extension Maria’s Italian Kitchen Sept. 8 Networking Mixer 9 a.m. 13353 Ventura Blvd., Sherman Oaks (323) 937-8811 Sponsor: Long Beach Area Chamber of Commerce UCLA Extension Building $35 5:30 p.m. 10995 Le Conte Ave., Westwood (818) 906-1951 Senior Clean Air Fair $165 • Lofts at Promenade Sept. 15 225 Long Beach Blvd., Long Beach (310) 206-5075 Business Card Exchange (909) 396-2221 $10 (RSVP required) Sponsor: Santa Fe Springs Chamber (562) 436-1251 Tuesday, Aug. 30 of Commerce Wizard World Comic Con Real Estate Bankruptcies 7:30 a.m. • Wednesday, Aug. 24 Sponsor: Beverly Hills Bar Association Heritage Park Sept. 24-25 (646) 380-2475 Business Plan Workshop Noon 12100 Mora Drive, Santa Fe Springs Sponsor: Beverly Hills Chamber of Commerce Lawry’s $25 5:30 p.m. 100 N. La Cienega Blvd., Beverly Hills (562) 944-1616 • Fall Home and Garden Show Mercedes-Benz of Beverly Hills $125 Sept. 30 9250 Beverly Blvd., Beverly Hills (310) 601-2423 Lunch Mixer (800) 999-5400 $25 Sponsor: Pasadena Chamber of Commerce (310) 248-1000 Speed Networking 11:45 a.m. Ultimate Women’s Expo Sponsor: Santa Monica Chamber of Commerce Altadena Town & Country Club • Oct. 1-2 After Hours Mixer 5:30 p.m. 2290 Country Club Drive, Pasadena Sponsor: Alhambra Chamber of Commerce 1234 Sixth St., Santa Monica $30 (866) 618-3434 5:30 p.m. $25 (626) 795-3355 Platt College (310) 393-9825 • Grow 100 S. Fremont Ave., Alhambra Thursday, Sept. 8 Oct. 1-2 $15 Wednesday, Aug. 31 Breakfast Mixer [email protected] (626) 282-8481 Networking Breakfast Sponsor: Pasadena Chamber of Commerce Sponsor: Greater San Fernando Valley 7 a.m. Green Festival L.A. Thursday, Aug. 25 Chamber of Commerce • University Club of Pasadena Oct. 29-30 7:15 a.m. 175 N. Oakland Ave. Creating New Ideas for Business Success (800) 584-7336 Sponsor: VEDC Braemar Country Club $30 4 p.m. 4001 Reseda Blvd., Tarzana (626) 795-3355 5121 Van Nuys Blvd., Van Nuys $35 • Blogworld & New-Media Expo $10 (818) 989-0300 Nov. 2-5 (818) 907-9922 (858) 366-2962 Tuesday, Sept. 6 To be considered for publication, Calendar listings should be submitted at least three weeks in advance Amazing Pub Crawl Using LinkedIn for Job Search and Networking of the event. Listings can be submitted by e-mail to • West Coast Franchise Expo Sponsor: thinkLA Sponsor: Challenger Networking Group Nov. 4-6 6 p.m. [email protected] or by mail to: Noon (201) 881-1658 31Ten Lounge Zen Buffet Los Angeles Business Journal 3110 Main St., Santa Monica 21610 Victory Blvd., Woodland Hills Calendar $500 $11 (for lunch) 5700 Wilshire Blvd. #170 (310) 823-7320 (818) 992-4270 Los Angeles, CA 90036 L.A. Convention Center, (213) 741-1151, ext. 5340

Assets: $60,931 6259 Bandini Blvd. Kaaku Clothing Corp. Debts: $5,933,520  BANKRUPTCIES Debts: $364,974 L.A. 90040 (Wholesale garment) Doc# LA11-40813-TD Doc# LA11-40328-BR Chapter: 11 221 E. 12th St., #301 File-Date: 07/19/11 Platinum Venture Capital Funding LLC File-Date: 07/15/11 Assets: N/A L.A. 90015 Alan W. Forsley (Retail sales) Michael Y. Lo Debts: N/A Chapter: 7 310-284-7350 11437 Wish Ave. 626-289-8838 Doc# LA11-40578-TD Assets: $12,572 Granada Hills 91344 File-Date: 07/18/11 Debts: $40,906 Gitana USA Inc. Chapter: 7 Itzuvata 72 Designs Inc. Michael Jay Berger Doc# LA11-40738-EC (Business type N/A) Assets: N/A (Business type N/A) 310-271-6223 File-Date: 07/19/11 429 Shoreline Village Drive, Suite H Debts: N/A 771 Towne Ave. Daniel King Long Beach 90802 Doc# SV11-18481-VK L.A. 90021 NMC Logistics International Inc. 213-388-3887 Chapter: 7 File-Date: 07/14/11 Chapter: 7 (Imports products) Assets: N/A Pro-per. Assets: N/A 17870 Castleton St., Suite #246 Coppelia Inc. Debts: N/A Debts: N/A City of Industry 91748 (Commercial food sales) Doc# LA11-40843-BR Trans-Aid Inc. Doc# LA11-40371-RN Chapter: 11 16702 S. Vermont Ave. File-Date: 07/19/11 L.A. 90247 DBA: Trans Aid Ambulance; File-Date: 07/15/11 Assets: N/A Alfred J. Verdi Chapter: 11 Trans Aid Non Emergency Henrik Mosesi Debts: N/A 818-845-3100 Assets: N/A Medical Transportation 818-433-7590 Doc# LA11-40585-BB Debts: N/A (Medical transportation services) File-Date: 07/18/11 Wien Bakery LLC Walter William Inc. Doc# LA11-40784-VZ 1300 Gardena Ave. Vincent Y. Lin (Bakery) Glendale 91204 (Retail art gallery) File-Date: 07/19/11 626-935-0929 3035 W. Olympic Blvd. Chapter: 11 13613 Ventura Blvd. Peter C. Wittlin L.A. 90006 Assets: N/A Sherman Oaks 91423 949-262-3280 4220 Berenice Partnership Chapter: 11 Debts: N/A Chapter: 11 (Business type N/A) Assets: N/A Doc# LA11-40246-BR Assets: N/A Cinevision International Inc. 4226 Berenice Place File-Date: 07/15/11 Debts: N/A (Business type N/A) Debts: N/A L.A. 90031 Henry D. Paloci Doc# SV11-18544-MT 424 Bamboo Lane Doc# LA11-40874-BR 888-777-2404 File-Date: 07/15/11 Chapter: 7 L.A. 90012 File-Date: 07/19/11 Robert M. Yaspan Assets: N/A Chapter: 11 Paul M. Brent M.P. Construction Co Inc. 818-905-7711 Debts: N/A Assets: $374,500 818-876-8535 (Business type N/A) Doc# LA11-40618-PC 2762 W. Avenue 35 Kingsley Management LLC File-Date: 07/18/11 Bankruptcy information is supplied by Timely Info of Los Angeles, Jack Vaughn (323) 664-4423. L.A. 90065 (Business type N/A) Rachel S. Ruttenberg 818-783-8866 Chapter 7: a “straight” liquidation bankruptcy involving an appointed trustee to sell all assets by Chapter: 7 3660 Wilshire Blvd., #716 auction or other means to pay creditors and trustee fees. Assets: $0 L.A. 90010 Chapter 11: a process which allows a business to gain temporary relief from paying debt in order to Debts: $857,588 Chapter: 7 Packare Resources Inc. attempt a successful reorganization. The debtor remains in control of the business during the bank- Doc# LA11-40293-BR Assets: N/A (Business type N/A) ruptcy and the business continues to function. File-Date: 07/15/11 Debts: N/A 8717 Aviation Blvd. Chapter 13: a bankruptcy plan available to individuals whose “income is sufficiently stable and reg- Gregory M. Salvato Doc# LA11-40460-PC Inglewood 90301 ular to enable such individual to make payments under a plan.” The debtor makes payments to a 213-484-8400 File-Date: 07/16/11 Chapter: 7 trustee who disburses the funds to creditors. Young K. Chang Assets: $1,307 Involuntary bankruptcy: the debtor is forced into bankruptcy by secured creditors whose claims Sushi Bar Yoshida Inc. 213-480-1050 Debts: $190,926 total at least $220,000. Involuntary bankruptcy may be filed under Chapter 7 or 11. (Sushi bar) Doc# LA11-40727-PC AKA: also known as FKA: formerly known as 2026 Huntington Drive Mini-Mailers File-Date: 07/19/11 DBA: doing business as FAW: formerly associated with San Marino 91108 DBA: MMi Direct Mail Communications Michael Y. Lo FDBA: formerly doing business as Chapter: 11 (Print/distributor direct-mail pieces) 626-289-8838 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

August 22, 2011 • An Advertising Supplement to the Los Angeles Business Journal Centers of Influence

Commercial Credit is Available, but How Should You Capitalize on It?

By MIKE BROWN

ESTERN Alliance Equipment Whether you Finance (WAEF), a division of acquire equipment WWestern Alliance Bancorpora- tion (WAL) and Torrey Pines Bank affili- by purchasing or ate, is considered by many business profes- sionals as a viable alternative to the larger leasing, each has equipment financing companies. This belief rests on WAEF’s customer advisory its own unique approach and ability to offer capital leases, TRAC leasing and other options to many characteristics ‘capital intensive’ industries, like manufac- and using the best turing, healthcare, aviation and munici- palities. And as many of the larger equip- structure for your ment companies have exited the business, WAEF demonstrated 101% asset growth situation can have and 55% asset growth in 2010. a significant As the person in charge of finances at your company, you probably already impact to your know that the way you finance an expen- sive piece of equipment can cost or save bottom line and your company money, but are you aware of how much and exactly what to look for cash flow. when making your final determination? Whether you acquire equipment by pur- chasing or leasing, each has its own unique will also vary depending on your down given year. Tax Leases can allow you to be financed and spread out over another characteristics and using the best structure payment and residual. expense the whole lease payments (essen- 12-18 months, options are good! for your situation can have a significant tially both principal and interest portion) impact to your bottom line and cash flow. Cost thus reducing your taxable income over the Have a plan These are some of the basic differences you Measuring the cost of the two options life of the payments. Consult your CPA for Consider the overall plan, not all pur- should consider between the two options can be tricky and one option is not always your specific tax implication. chases qualify for either loan or lease financ- as you orchestrate your strategy. a better choice than the other given that ing. Typically, large equipment can be the lease and loan differ. Residual financed while smaller easy to carry items or Down payment Residuals are applicable to leases only, supplies are excluded. However, you may be Traditional terms loans will typically What to look for equipment loans are generally fully able to finance some of the smaller items if require a down payment with a minimum Loans: Interest rate, down payment amortized with no balloon payments at you purchase them as a bundle with the of 20% of the equipment costs while leas- required, prepayment penalty, and loan the end. Example of residual: A machine larger equipment. So plan your purchase. es can be more flexible to finance up to fees (origination, processing, etc). costs $500,000 and is financed through a These are some of the basic differences 100% of the cost of the equipment, instal- Leases: Down payment, monthly payment $400,000 lease for 5 yrs. At maturity the between equipment purchases and leases. lation, and taxes. Of course the higher bal- cost versus purchase at maturity, lease fees residual (the portion of cost that has not Opting for one over the other will have ance will increase the size of the monthly (origination, processing, etc). been paid) would be $100,000. implications to your monthly cash flow, payments but the low down payment will You’ll want a breakdown of estimated Although having a payment of a resid- cash position, and taxes, so you may also allow you to hold more of your cash. costs from your lender to compare the two ual at the end of a lease might be discour- want to consult your CPA and banker. A options, there is no cookie cutter best aging, it may have its advantages. First, good relationship banker, like those found Payment structure option. Also consider the opportunity cost you have benefited from using the equip- at Torrey Pines Bank, should be able to There are exceptions but typically tra- of a larger down payment and your poten- ment for only a portion of the cost to pur- offer insight and a number of options. ditional term loans are designed to grad- tial need of that cash. chase. If you decide to purchase, the pur- ually reduce the loan principal with chase price will be based on the estimated Mike Brown is the President and CEO of West- every payment. Amortization will be less Capitalization vs. expense market value of the equipment at the end ern Alliance Equipment Finance. Founded in than the estimated life span of the equip- Generally, when purchasing through the lease. Secondly, you benefit from not 2008, Western Alliance Equipment Finance ment. Leases however can be more flexi- loans, the principal portion of a purchase is having an initial down payment, so your focuses Arizona, California and Nevada mar- ble with payment plans. For example, by capitalized and offset by gradual equipment cash position was not impacted when the kets and recently cracked The Monitor Top 100 allowing lower payments during the first depreciation over estimated life span or Sec- equipment was acquired. Lastly, after use at #73 for 2010 results. Of all the Top 100, few months payments can also be tai- tion 179 (potentially 100% depreciation in of the equipment you may or may not WAEF realized the highest growth percentage of lored to fit estimated cash flows (smaller one year) and interest is expensed. Section want to purchase it outright. End of lease any of the Top 100. Western Alliance Equip- payments at first, higher payments 179 could be used to offset an estimated options can be pre-determined for the ben- ment Finance and Torrey Pines Bank are affili- towards the end). Actual payment size large tax bill due to high income in one efit of the customer. The residual can also ates of Western Alliance Bancorporation.

This special advertising supplement did not involve the reporting or editing staff of the Los Angeles Business Journal. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

20 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

CENTERS OF INFLUENCE Is Your Law Firm a Center of Influence for Your Business?

By ELIZABETH WELDON and LINDSEY MARTINEZ

HE most effective business law firms Good communication early in an engagement are those that work to forge a role as creates the high level of trust needed to achieve Tan effective center of influence for clients while placing value on the oppor- clients’ business goals. In order to facilitate clear tunity to become trusted advisors. These communications at the outset of a legal matter relationships should be built on reliability and clear, complete and timely communi- or relationship, the best law firms will work with cation. While every relationship is unique, the key points discussed below are central the client to understand the expectations and to how an effective firm should communi- preferred means of communication. cate with clients to create an environment that allows the firm to meet the shared goals of protecting and enhancing the clients’ businesses. of the strategy, as these early discussions Alternative fee arrangements and other discovered facts, budget considerations or will guide the decision-making process and ways to work around budget issues should business objectives. Likewise, what may be 1. Communicate Early and Often costs for the duration of the matter. also be explored, if desired by the client. an acceptable outcome in one matter may Good communication early in an engage- not be in another. Effective counsel rou- ment creates the high level of trust needed 2. Candid Conversation About Cost 3. Plan for Deadlines and Scheduling tinely check in with the client to confirm to achieve clients’ business goals. In order The cost and budgetary parameters of the The law firm should focus on providing the mutual understanding of the objective. to facilitate clear communications at the matter should be addressed in the initial counsel and feedback to clients with outset of a legal matter or relationship, the discussion and revisited throughout each enough time to review the information in a 5. Analyzing Results best law firms will work with the client to stage of the engagement. Communication meaningful manner. The expectation from Conducting an analysis when a matter has understand the expectations and preferred about budget expectations should be can- the client is that they will give a problem or come to a close is crucial to cementing a means of communication. Whatever the did and thorough in order to establish task to the firm as soon as possible to give continued partnership. This review exam- chosen mode, the firm should create a rela- manageable guidelines that are in line sufficient time to completely address the ines approaches where there was a high tionship that is structured around the with the big picture realities the company matter and achieve the best result. degree of success as well as any adjust- client’s ultimate business objective. Typical- may be facing. Some businesses make ments that might be made for a better ly, law firms are responsible for providing quarterly or annual legal budgets and 4. Understand and Manage Expectations result in the future. legal strategy to meet the client’s goals. these budgets can affect the decision-mak- One key to a successful relationship Accordingly, it is an effective practice to ing process in individual legal matters. between businesses and their law firms is Elizabeth Weldon is a partner with Snell & give the client regular updates as that strate- Clients should be provided with a detailed both learning and managing expectations. Wilmer and can be reached at 213.929.2529 gy is implemented and evolves over the budget, providing estimates of tasks and The client must communicate what would or [email protected]. Lindsey Martinez is course of the matter. It is important for the timing, while also factoring in the level of be a “win” or successful outcome. This goal an associate with Snell & Wilmer and can be client to openly participate in the creation uncertainty inherent in any legal matter. may also change over time based on newly reached at 714.427.7058.

Los Angeles Business Journal’s Book of Lists 2012

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Reserve your space today 323.549.5225 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL 21

Examining the Role of a Financial Advisor

N a society that grows more complex tioners from which to choose a personal every day, consumers are presented financial advisor. It is the only profession- Iwith the constant pressures of family, al organization that requires all of its career, and community responsibilities members to meet and document seven and personal enrichment. The financial stringent requirements of education, expe- marketplace is ever-changing with new rience, examination, integrity, licensing, laws, regulations, economic events, mar- ethics and a significant amount of contin- ket changes, product offerings and con- uing professional education. New in Pasadena. flicting media messages. Making the right financial moves at the right time is critical RFC examination process Trusted for decades in California. to achieving security and accomplishing The comprehensive RFC examination personal objectives. covers a wide range of subject matter; A personal advisor guides the financial Priciples of Personal Finance, Debt and planning process: goal identification, data Cash Flow Management, Employee and organization, analysis, problem identifica- Government Benefits, Annuities, Securi- tion, recommendations, and most important ties, Investments and Asset Allocation, - plan implementation and results monitor- Life, Health and Casualty Insurance, Edu- ing. Your advisor will help you save, spend, cation and Special Needs Funding, Estate invest, insure and plan wisely for the future. Planning, Survivor Income Needs Analy- A Registered Financial Consultant sis, and Retirement Income. has met the qualifications required to serve the public effectively, and moreover, RFC continuing education requirements is committed to essential professional con- Each year the RFC must complete a tinuing education. You can’t delegate minimum of 40 units (hours) of profes- your job, career, civic or family responsi- sional continuing education. This bilities - but you can obtain qualified, pro- includes college courses, educational sym- fessional financial advice and service. posiums, credentialing courses, distance learning programs and practitioner con- What is the RFC Designation? ferences. Many RFCs are instructors at col- The Registered Financial Consultant leges and conferences. (RFC) is a professional designation awarded by the International Association of Regis- What about other professional designations? tered Financial Consultants to those finan- We hold the RFC designation to be dif- cial advisors who can meet the high stan- ferent and perhaps more encompassing. dards of education, experience and integri- However, the IARFC does not assert that ty that are required of all its members. many other professional designations or The IARFC is a non-profit professional their organizations are inferior. The public

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%DQNRQRXUH[SHULHQFH6WRSE\RXUQHZRIÀFHDW credentialing organization of proven finan- is not served by divisive criticism, but rather 1RUWK/DNH$YHQXH6XLWH cial professionals formed to foster public by dedicated and well-prepared profession- confidence in the financial planning pro- als. Our goal is to encourage professional fession, to help financial advisors exchange conduct and collaborate between profes- planning techniques, and to give deserved sional advisors, with strong emphasis on recognition to those practitioners who are the importance of continuing education. &DUORV+XHUWD /DUV+HQV $OH[.LP truly committed to ethical standards and continuous professional education. How does the IARFC maintain and publish %UDQFK0DQDJHU &RPPHUFLDO%DQNHU &RPPHUFLDO%DQNHU Because there are no consistent licens- the credibility of its members?       ing requirements for the various persons The IARFC removes the designation who call themselves “financial planners” from anyon who fails to maintain profi- the public has a critical need for a method ciency through substantial continuing edu- of distinquishing the qualified and dedicat- cation, or who betrays the public trust by ed financial advisor. failing to live up to its Code of Ethics or by 1RUWK/DNH$YH having a professional license revoked or 3DVDGHQD&$ %DQNZLVHO\ What is the purpose of the IARFC? suspended for misconduct or any reason. ZZZFDOEDQNWUXVWFRP The primary purpose of the IARFC is to provide the public with a convenient This article was provided by the International access to a pool of well-qualified practi- Association of Registered Financial Consultants.

0HPEHU)',& 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

22 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

CENTERS OF INFLUENCE Generating Capital for Your New Business

By ANDREA SANDOR that you are thinking of seeking financing literature, if you can, on the different how you plan to pay it back. Bankers love through their institution and you would types of loans available. Learn about the facts and numbers, so have lots of both. S an entrepreneur, you will have to like to know more about them. While bank’s security requirements for these and And do your homework to be prepared to confront the realities of financing a you’re there don’t be afraid to talk to the other types of loans, and decide which answer any questions. If you like, take your Anew-business concept. But if you bank president and manager, as well as you want to apply for. accountant or lawyer with you, but plan to have the proper know-how, you can get the loan officer—if you can—to get a feel When you’ve picked your lender, call up do most of the talking yourself. the funds you need—and on the terms for their operations and their treatment of and make another appointment, this time you prescribe. smaller customers. to apply for the loan. Plan for a long, thor- Andrea Sandor is a freelance business and Describe your credit needs, ask what ough meeting. Earlier we discussed the finance writer based in Van Nuys. Tips on Forming a Banking Relationship the bank can do for you, and try to deter- preparation of your business plan, includ- If you haven’t been able to form a rela- mine whether others in your field are ing a detailed estimate of the amount of tionship with a bank before applying for a among their customers. Make sure your money you need, and a personal financial business loan, investigate the bank you’ve banker understands your business—at statement. Take these documents with you. chosen. Call up and make an appoint- least to some degree—and “talks your lan- Also prepare a one-page summary, includ- ment with a loan officer. Tell him or her guage.” Before leaving the bank, get some ing what the money is to be used for and

A GREAT CITY DESERVES A TRUE COMMUNITY BANK WITH CAPACITYCAPACITY

TORREY PINES BANK FINANCES BUSINESS LOANS AND REAL ESTATE PROJECTS

Torrey Pines Bank honors the many real estate and PAUL DONALDSON How to Choose the Right CPA construction professionals who have ensured Los Angeles Division President, Los Angeles for Your Business 213.362.5201 an economically diverse region. From the mountains [email protected] By GINA CALHOUN to the sea, your projects keep businesses growing and communities strong. It’s the shared vision of a strong HERE are many parts of a business that community that keeps Torrey Pines Bank focused on ADAM DJOU Tcan be done “solo,” but experts agree Senior Vice President that few entrepreneurs are equipped with providing financing to help your projects and this region the knowledge and skill to do their own 213.362.5299 flourish, today and well into the future. accounting. At least not to do it right. [email protected] Besides, having a professional accountant can provide a valuable check and balance We offer deep knowledge of local businesses, an extensive system for your ideas. A good CPA can NORIKO OAKLAND point out flaws and opportunities that you line of innovative banking products, highly personalized Senior Vice President might miss. He or she can suggest service, uncommon lending capacity and fast decision– 213.362.5210 changes in your operations or plans that [email protected] often literally save thousands of dollars. making. And with the support of Western Alliance They can take away tax headaches, and Bancorporation, a $6 billion regional bank holding leave you free to do what you need to do company with operations in Arizona, California and LORA WONG most - sell your product or service. Nevada, it’s the kind of community bank Los Angeles Senior Vice President Some points to consider when choosing businesses deserve. 213.362.5288 an accounting firm: [email protected] 1. Make a list of accounting firms or CPA’s to consider. With a strong financial foundation let Torrey Pines Bank 2. Schedule appointments with the princi- structure your next project. ANN YASUDA pals (owners). Senior Vice President 3. Explain that you will be interviewing several firms before deciding. 213.362.5218 4. Bring a copy of your business plan FINANCIAL STRENGTH* [email protected] draft, if possible. Ŷ $1.6 Billion in assets 5. Explain your company concept. 6. Explain the services you require and the Ŷ All capital levels exceed FDIC requirements NEED TO TALK ABOUT YOUR BUSINESS? cost. Ŷ Non-performing assets are a mere 0.78% of total assets TALK TO US. | 213.362.5200 7. Ask what other services can be provid- ed and the cost. indicating market expertise and prudent fiscal practices 8. If another accountant in the office will han- Ŷ Over $1 million donated to charities dle your account, interview them separately. 9. Ask for references. 10. Promise to give an answer by a specif- ic date - and keep it.

Gina Calhoun is a freelance writer. TORREYPINESBANK.COM

* As of 06/30/11. 7RUUH\3LQHV%DQNLVDQ$I¿OLDWHRI:HVWHUQ$OOLDQFH%DQFRUSRUDWLRQ 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL 23

CENTERS OF INFLUENCE Your Business Banker: A Key Financial Resource

IKE many business executives, you needs on an ongoing basis. might turn to your attorney or One aspect of business banking is con- Laccountant for professional expertise venience and roots in the local communi- and advice on growing your business and ty. With more than 100 branches managing your finances. throughout the state, California bank and But do you also have a good business Trust is an example of an organization banker you can rely on? that has helped California businesses grow If not, maybe you should. A relation- and prosper for more than 50 years. ship with an experienced business banker who understands your industry and your California Bank & Trust, a subsidiary of strategic direction can be a great resource Zions Bancorporation (NASDAQ: ZION), is for streamlining your business and one of the largest banks headquartered in Cal- improving your finances. ifornia with over $10 billion in assets and Business bankers offer far more than more than 100 branches statewide. CB&T access to financial services. At California provides a full array of financial solutions for Bank & Trust, for example, our commer- businesses and individuals, including com- cial bankers regularly help clients arrange mercial lending, small business lending, SBA for more cost-effective financing, structure financing, cash management, international cash management solutions to streamline banking and wealth management. The profes- operations, and manage cash flow. sional bankers at CB&T are backed by major With a seasoned business banker on resources, yet maintain local decision-making call, you can take advantage of advice on authority and regional market and industry ways you can: through direct access to decision makers at your deposits more quickly, or perhaps rec- expertise. They are committed to providing • Assure that your cash balances are earn- the bank ommend new approaches for managing clients with valuable business and economic ing the highest possible yield • Manage currency or foreign exchange your payroll with less cost and complexity. insights and to connecting them with the ben- • Streamline cash management to save risk more effectively The best business bankers take pride in eficial business relationships they need to suc- money and eliminate tedious manual • Improve your personal finances through building long-term relationships with ceed. CB&T, as part of Zions Bancorporation, processes a network of wealth management advisors clients, dedicated to understanding your is a proud recipient of 14 Greenwich Associ- • Select the best financing options, For example, your banker may be able business goals and the unique aspects of ates 2010 Excellence Awards in banking. To whether a loan, line of credit, or lease to spot certain patterns in your transac- your industry. They should also take a learn more, visit www.calbanktrust.com or • Save time when applying for financing tions and suggest a solution that clears proactive approach to reviewing your call (800) 400-6080.

Manage the Balance When Borrowing Money

By DEANNA GALBRAITH lending institution. If you can’t repay the development programs provided by state small companies. Asset-based lenders loan, the lender of a home equity loan and local government devoted to the essentially make loans against accounts OUR business plan is working and could foreclose on your house. Interest on a needs of smaller businesses. These agen- receivable, inventory or equipment that your company is growing. Now you home equity loan is tax deductible. cies make millions of dollars available for the lender can liquidate in the event of a Yrealize that the second most impor- Credit grantors sometimes will grant a loans and/or loan guarantees. default. For example, an asset-based lender tant ingredient to fueling growth is raising loan that is secured by a passbook or secu- Although most of the loans are made generally extends up to 80% of non-delin- capital. As a small business owner, here are rities and a personal guarantee from the by banks, rather than directly form the quent accounts receivable and interest some ways to manage your borrowing borrower and often the member of the government agency, up to 85% of a loan is rates range from 14% to 50%. In summa- costs and obtain more loan funds. family who may have control over family guaranteed by the Federal or State govern- ry, loans are based on character, manageri- Some of the more obvious assets you assets. A credit grantor looks for a success- ment. It is worth investigating the LOW- al experience and collateral. have may include your company’s cash ful manager with a strong resume, a good DOC program, which is sponsored by the Loans cost money, but look for the flow, personal credit cards and your indi- credit history and a track record that is U.S. SBA and offers a simple quick optimal combination of price and terms, vidual retirement account. In addition, without negatives. This is called “Charac- approach to borrowing. to manage your borrowing costs wisely. you may also be able to borrow on the ter” and is given more weight then the Recently there has been a surge in inde- strength of your character, management collateral which is usually required. pendent finance companies formed to Deanna Galbraith is an independent writer and experience and customer contracts. Another business source are economic provide asset-based loan and factoring to business consultant based in North Hollywood. The best way to cultivate a relationship with your local bank is to establish a rap- port before you need money. That includes maintaining balances in your Quick Tips For Effective Bank Selection accounts, not overdrawing your checking account and not using uncollected funds. By PETER K. ROONEY ry. Have information in a readily accessible the banker is not interested in sending busi- Credit card loans are unsecured by the form, including cash flow and balance sheets, ness your way, then he or she is probably not typical interest rate is 18%. Your checking AKING the time to search for the right bank, for at least two or three years. The bank will the right banker for your business. account may help you get a bank over- Tor potential investor is critical to a compa- want to see forward projections of how you draft line of up to $10,000. This line of ny’s long-term success. will be using any money that you borrow and, Be honest credit allows you to issue checks for more Regardless of whether you borrow from a most importantly, how you plan to pay it back. Solidify your relationship by assuring your than you have on deposit up to an agreed bank, you should still establish a working banker that you will share everything—the amount. relationship with a financial institution that Go for compatibility good news and the bad. Then follow through. Initially, consider looking to friends provides you with services you may need. Choose a banker you’ll be comfortable There should be no hidden agenda. You can’t and family members for loans. Loans from Many sources can assist you in finding the talking with. Pick someone you can trust, expect your banker to take a risk if he or she this group may carry a lower interest rate best bank for your business needs one way because your banker becomes your agent is not certain that you have been open and than commercial loans or no interest at is to search the newspaper and Yellow inside the bank. Line up more than one bank straightforward. all. Next look to banks and finance com- Pages to research how banks position them- contact. Establish at least two contacts inside panies. The small business community is selves to the public. Look for banks that the bank, beyond your loan officer. Like any Check capacity for growth the fasted growing segment of the finan- market themselves as lenders to small and other business, bank staffs change, so you If you’ll be approaching the lending limits cial market today. Nearly one-half of out- mid-size businesses, or for those with a busi- should have more than one person familiar of the bank, chances are it is not the right side financing for small business comes ness lending division. You may also look for with you and your business. bank for you. Banks an be too large, but they from commercial banks. referrals from accountants, attorneys, insur- can also be too small. Choose a bank that Finance companies and banks usually ance agents, trade associations, vendors, Look for the two-way street can grow with you. require personal guarantees and collateral. and business peers. Bankers who earn their keep are more A source of collateral for a loan is your than bankers, they’re sources of good busi- Peter K. Rooney is a freelance financial home. The approval rate for a home equity Do your homework ness referrals. Ask your banker what busi- consultant. loan is much higher than for the average Assemble your financials. Know your histo- ness he or she can bring to your company. If business loan because of its lower risk to the 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

24 LOS ANGELES BUSINESS JOURNAL INVESTMENTS & FINANCE AUGUST 22, 2011

THE LABJ STOCK INDEX TRACKING LOS ANGELES AREA COMPANIES

 WEEKLY TOP GAINERS  WEEKLY TOP LOSERS

Sports Club Inc. Cathay General Bancorp Derycz Scientific Inc. BNK Petroleum Inc. $2.0 $20 $4.0 $8 Aug. 17, 2011 $12.42 3.5 7 1.5 3.0 6 Aug. 17, 2010 15 $1.76 Aug. 17, 2011 $1.80 2.5 5 1.0 Nov. 4, 2010* $0.31 2.0 4 10 1.5 0.5 3 Aug. 17, 2011 Aug. 17, 2010 $2.51 $10.66 1.0 Aug. 18, 2010 Aug. 16, 2011 2 $0.99 $1.70 0.0 5 0.5 1 11/10 12/10 2/11 4/11 6/11 8/11 8/10 10/10 12/10 2/11 4/11 6/11 8/11 8/10 10/10 12/10 2/10 4/10 6/10 8/10 8/10 10/10 12/10 2/10 4/10 6/10 8/10 * First trade in last 12 months.

TOP TEN LOCAL GAINERS BY PERCENTAGE (with closing prices at least $1) TOP TEN LOCAL LOSERS BY PERCENTAGE (with opening prices at least $1) Aug. 17 Aug. 10 Price 1-Wk 52-Wk Aug. 17 Aug. 10 Price 1-Wk 52-Wk Company Close Close Change % Chg. % Chg. Company Close Close Change % Chg. % Chg. Sports Club Inc...... $1.80 $0.50 $1.30 260.0% 480.6% Derycz Scientific Inc...... $1.70 $2.49 -$0.79 -31.7% 86.8% Cathay General Bancorp ...... 12.42 10.21 2.21 21.6% 16.5% BNK Petroleum Inc...... 2.51 3.00 -0.49 -16.3% 42.4% SearchMedia Holdings Ltd...... 1.48 1.22 0.26 21.3% -51.2% U.S. China Mining Group Inc...... 2.36 2.75 -0.39 -14.2% -41.0% Staar Surgical Co...... 6.71 5.55 1.16 20.9% 37.5% Preferred Bank ...... 7.34 8.55 -1.21 -14.2% -13.6% Physicians Formula Holdings Inc...... 3.25 2.80 0.45 16.1% -11.0% Scope Industries ...... 225.00 261.00 -36.00 -13.8% 74.4% DineEquity Inc...... 41.28 35.60 5.68 16.0% 32.2% Broadway Financial Corp...... 1.81 2.07 -0.26 -12.7% -38.4% Mission Valley Bancorp ...... 5.50 4.75 0.75 15.8% 37.5% Sport Chalet Inc...... 1.94 2.21 -0.27 -12.2% -15.7% Cornerstone OnDemand Inc...... 16.30 14.11 2.19 15.5% NA K-Swiss Inc...... 5.92 6.69 -0.77 -11.5% -44.9% DTS Inc...... 28.46 24.67 3.79 15.4% -18.5% Entravision Communications Corp...... 1.33 1.49 -0.16 -10.7% -33.2% Meruelo Maddux Properties Inc...... 4.60 4.00 0.60 15.0% 338.1% Pacific Office Properties Trust Inc...... 1.00 1.11 -0.11 -9.9% -79.1%

 MARKET DIARY  MARKET INDEXES The stock markets during the week ended Aug. 17 bounced back. The Dow Jones industrial average climbed back over Aug. 17 Aug. 10 Point 1-Wk 52-Wk the 11,000-point threshold with a 6.4 percent rise. The LABJ Index jumped 6.7 percent as 131 local stocks advanced Index Close Close Change % Chg. % Chg. and just 38 declined. Cathay General Bancorp, the holding company for L.A.’s Cathay Bank, was one of the top local Dow Jones Industrial ...... 11,410.21 10,719.94 690.27 6.4% 9.7% gainers following an analyst upgrade of its stock. Shares rose more than 21 percent to $12.42. DineEquity Inc., the Glendale owner of Applebee’s and IHOP restaurant chains, gained after announcing a stock repurchase program. NASDAQ ...... 2,511.48 2,381.05 130.43 5.5% 13.7% Shares climbed 16 percent to $41.28. BNK Petroleum Inc., a Camarillo oil and gas producer, declined despite report- S&P 500 ...... 1,193.88 1,120.76 73.12 6.5% 9.3% ing a profitable second quarter. Shares fell more than 16 percent to $2.51. LABJ Index ...... 109.92 103.04 6.88 6.7% -7.2%

 MARKET SUMMARY  DIVIDEND YIELD MOST ACTIVE STOCKS VOLUME WEEKLY SUMMARY Company Dividend Yield Dividend Weekly Close Walt Disney Co...... 36,857,680 Advances ...... 131 Scope Industries ...... 29.3% $66.00 $225.00 Activision Blizzard Inc...... 10,205,048 Declines ...... 38 Anworth Mortgage Asset Corp...... 13.0% $0.95 $7.28 Amgen Inc...... 9,927,678 Unchanged ...... 11 Stamps.com Inc...... 12.5% $2.00 $16.03 DirecTV ...... 8,015,725 New Highs ...... 3 PennyMac Mortgage Investment Trust ...... 10.4% $1.76 $16.98 CB Richard Ellis Group Inc...... 7,763,722 New Lows ...... 20 BreitBurn Energy Partners LP ...... 8.8% $1.64 $18.74

 LABJ INDEX

LABJ Index, 52 weeks LABJ Index v. S&P 500, 5 days LABJ Index v. S&P 500, 52 weeks 150 8% 25% SP 500 7 20 LABJ Index

6 15

5 10

120 4 5

3 0 SP 500 2 Aug. 17, 2011 LABJ Index -5 109.92 1 -10

90 0 -15 A S O N D J F M A M J J A 8/11 8/12 8/15 8/16 8/17 A S O N D J F M A M J J A

Note: The LABJ Stock Index includes all companies on the opposite page and is weighted by market cap.

For more information please contact: Data provided by Bloomberg, a source considered to be reliable. However, the information in this feature may not be complete James Hillman, Managing Director (213) 553-9748 and cannot be guaranteed. The information provided in this feature does not constitute the provision of investment advice. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 INVESTMENTS & FINANCE LOS ANGELES BUSINESS JOURNAL 25

THE LABJ STOCK INDEX TRACKING LOS ANGELES AREA COMPANIES  TOP GAINERS TOP LOSERS Company Aug.17 1-Wk YTD 52-Wk P.E. Mkt. Cap Company Aug.17 1-Wk YTD 52-Wk P.E. Mkt. Cap Name Ticker Close % Chg % Chg % Chg Ratio (millions) Name Ticker Close % Chg % Chg % Chg Ratio (millions)

AEROSPACE/DEFENSE Molina Healthcare Inc. MOH $18.87 12.7% 1.6% 5.6% 12.4 $869.2 Aerovironment Inc. AVAV $26.87 8.3% 0.1% 14.7% 23.2 $592.7 RadNet Inc. RDNT 2.67 -6.0% -5.3% 32.8% 16.7 99.9 AML Communications Inc. AMLJ 2.95 0.0% 120.1% 115.5% 26.8 31.7 VCA Antech Inc. WOOF 17.42 8.9% -25.2% -14.8% 12.4 1,508.5 Ducommun Inc. (L) DCO 17.35 4.0% -20.3% -11.6% 11.8 182.8 INSURANCE Flamemaster Corp. FAME 3.85 0.0% -21.4% -9.4% 8.2 4.8 General Corp. MCY 37.73 9.6% -12.3% -2.6% 18.2 2,068.6 Northrop Corp. NOC 52.76 5.3% -10.2% 1.1% 8.2 14,670.3 Unico American Corp. UNAM 10.35 1.5% 13.2% 14.0% 17.3 55.2 Teledyne Technologies Inc. TDY 51.26 8.5% 16.6% 30.3% 14.5 1,885.5 INTERNET APPAREL Bidz.com Inc. (L) BIDZ 0.70 -18.3% -42.3% -52.1% NA 13.6 American Apparel Inc. APP 0.90 0.0% -45.8% -12.6% NA 97.6 Boingo Wireless Inc. WIFI 8.96 12.0% NA NA NA 296.9 Cherokee Inc. CHKE 14.09 -2.3% -25.1% -20.0% 15.3 119.9 CrowdGather Inc. CRWG 0.50 8.7% -68.2% -52.8% NA 29.3 Guess? Inc. GES 33.34 4.1% -29.5% -8.2% 11.2 3,087.0 J2 Global Communications Inc. JCOM 28.61 2.4% -1.2% 24.2% 12.2 1,324.0 Hot Topic Inc. HOTT 6.95 9.3% 10.5% 42.4% 69.5 311.0 ReachLocal Inc. RLOC 13.20 -1.9% -33.7% -1.9% NA 385.9 Joe's Jeans Inc. JOEZ 0.70 13.0% -54.9% -66.5% 23.4 45.5 Spark Networks Inc. LOV 3.19 -1.8% 7.4% 1.3% 35.4 65.7  K-Swiss Inc. (L) KSWS 5.92 -11.5% -52.5% -44.9% NA 209.7 Stamps.com Inc. STMP 16.03 -4.3% 21.0% 67.8% 20.8 229.1 People's Liberation Inc. (L) PPLB 0.04 -20.0% -63.6% -57.9% NA 1.4 United Online Inc. UNTD 5.14 5.1% -22.1% 5.5% 7.6 455.9 Skechers U.S.A. Inc. SKX 15.41 7.2% -23.0% -45.4% 35.8 767.3 ValueClick Inc. VCLK 14.67 5.9% -8.5% 37.4% 13.1 1,161.1 True Religion Apparel Inc. TRLG 30.01 2.7% 34.8% 44.4% 15.8 772.7 MANUFACTURING AUTOMOTIVE/PLASTICS/METALS Avery Dennison Corp. AVY 27.45 5.5% -35.2% -21.3% 9.2 2,908.5 Motorcar Parts of America Inc. MPAA 10.73 -5.5% -17.7% 51.6% 12.1 133.6 BioSolar Inc. BSRCD 3.85 -7.2% 33.7% -19.8% NA 22.3 Reliance Steel & Aluminum Co. RS 40.34 4.6% -21.1% 1.5% 10.8 3,020.7 Cereplast Inc. CERP 3.30 3.1% -20.3% 1.2% NA 52.0 Superior Industries International Inc. SUP 16.19 6.5% -23.7% 6.9% 7.9 439.7 Dole Food Co Inc. DOLE 11.44 3.7% -15.3% 11.9% 127.1 1,013.6 US Auto Parts Network Inc. PRTS 6.32 4.8% -24.8% -23.4% 158.0 193.1 Ever-Glory International Group Inc. EVK 2.00 9.3% -5.2% -18.4% 3.1 29.5 BIOMEDICAL/PHARMACEUTICAL Farmer Bros Co. (L) FARM 5.56 -4.0% -68.8% -65.3% NA 90.1 Amgen Inc. (L) AMGN 51.72 7.1% -5.8% -4.1% 10.8 47,794.0 Jakks Pacific Inc. JAKK 15.99 8.6% -12.2% 6.4% 16.2 434.9 Arrowhead Research Corp. ARWR 0.46 4.5% -48.6% -54.9% NA 33.0 Mattel Inc. MAT 24.78 7.6% -2.6% 11.7% 13.1 8,496.8 CytRx Corp. CYTR 0.37 14.4% -63.0% -49.5% NA 55.7 OSI Systems Inc. OSIS 35.64 4.3% -2.0% 26.8% 21.9 679.0 Iris International Inc. IRIS 8.58 5.8% -16.1% 9.7% 115.9 153.5 Overhill Farms Inc. (L) OFI 4.51 -7.0% -21.7% 2.5% 18.0 71.4 MannKind Corp. MNKD 2.57 14.2% -68.1% -58.7% NA 336.6 Reed's Inc. REED 1.88 -1.1% -6.5% 1.1% NA 20.4 Obagi Medical Products Inc. OMPI 10.00 10.6% -13.4% -5.3% 13.7 185.0 Virco Manufacturing (L) VIRC 2.26 -5.4% -14.4% -22.1% NA 32.1 Oxis International Inc. (L) OXIS 0.08 4.5% -45.9% -31.8% NA 15.0 MEDIA/LEISURE/ENTERTAINMENT  Physicians Formula Holdings Inc. FACE 3.25 16.1% -13.6% -11.0% NA 44.2 Crown Media Holdings Inc. CRWN 1.29 5.7% -50.8% -41.4% 6.1 464.0 Response Genetics Inc. RGDX 2.27 12.4% -8.5% -5.4% NA 44.3 Daily Journal Corp. (L) DJCO 71.75 3.2% -0.3% 4.6% 12.5 99.1  Staar Surgical Co. (H) STAA 6.71 20.9% 10.0% 37.5% NA 239.3 Demand Media Inc. DMD 8.49 0.5% NA NA NA 712.6  COMPUTERS/PERIPHERALS/ELECTRONICS Derycz Scientific Inc. DYSC 1.70 -31.7% -35.8% 86.8% NA 28.6 Aura Systems Inc. AUSI 0.73 2.8% -2.7% 7.4% NA 48.6 DirecTV DTV 44.32 6.5% 11.0% 14.3% 14.6 32,720.9 DreamWorks Animation SKG Inc. DWA 20.05 6.8% -32.0% -35.7% 4.0 1,674.2 International Rectifier Corp. IRF 22.84 3.0% -23.1% 21.2% 10.6 1,593.3  DTS Inc. DTSI 28.46 15.4% -42.0% -18.5% 28.2 489.1 Ixia XXIA 8.57 1.9% -48.9% -18.5% 35.7 595.9  Entravision Communications Corp. EVC 1.33 -10.7% -48.2% -33.2% NA 113.7 MRV Communications Inc. MRVC 1.30 11.1% -27.4% 10.2% 26.0 204.7 Image Entertainment Inc. DISK 0.15 25.0% 7.1% -31.8% NA 38.3 PC Mall Inc. MALL 5.80 -1.7% -23.4% 34.9% 8.9 72.0 Lions Gate Entertainment Corp. LGF 7.13 5.8% 9.5% 10.2% 31.0 978.0 Power-One Inc. PWER 7.35 3.7% -28.0% -32.3% 5.9 762.4 Live Nation Entertainment Inc. LYV 9.38 3.5% -17.9% 6.7% NA 1,774.3 Qualstar Corp. QBAK 1.72 3.6% 1.8% 1.8% NA 21.1 NeuMedia Inc. MNDL 0.69 6.2% 137.9% 102.9% NA 28.8 Semtech Corp. SMTC 20.90 3.4% -7.7% 25.2% 16.0 1,366.2 Point.360 PTSX 0.69 -8.0% -21.6% -56.1% NA 7.4 Taitron Components Inc. TAIT 1.14 14.0% -27.8% 9.6% NA 6.3 Provision Holding Inc. PVHO 0.04 9.7% -34.2% -19.4% NA 1.8 Trio Tech International TRT 3.50 0.6% -16.1% -8.7% 15.2 11.6 Reading International Inc. RDI 4.42 10.5% -12.5% 0.9% 7.2 104.7 Vitesse Semiconductor Corp. VTSS 3.50 5.1% -16.5% -4.1% 31.8 85.6 RealD Inc. RLD 12.94 8.6% -50.1% -30.4% NA 701.5 CONSTRUCTION/ENGINEERING Salem Communications Corp. SALM 2.84 3.6% -10.4% -12.1% 23.7 68.9 Aecom Technology Corp. ACM 20.13 5.0% -28.0% -15.6% 9.3 2,404.5  Sports Club Inc. (H) SCYL 1.80 260.0% 620.0% 480.6% NA 38.7 Ameron International Corp. AMN 84.22 1.0% 10.3% 48.0% 99.1 763.8 Stratus Media Group Inc. SMDI 0.52 -18.7% -18.8% -49.8% NA 40.3 Jacobs Engineering Group Inc. JEC 34.95 4.9% -23.8% -2.0% 13.7 4,457.9 Tix Corp. TIXC 1.90 0.5% 53.2% 143.6% 11.2 59.1 KB Home (L) KBH 6.70 7.7% -50.3% -36.3% NA 515.9 Walt Disney Co. DIS 33.37 5.8% -11.0% -1.2% 13.9 61,934.9 Ryland Group Inc. (L) RYL 10.81 1.9% -36.5% -34.1% NA 480.1 MISC. SERVICES Tetra Tech Inc. TTEK 19.50 6.8% -22.2% -4.6% 14.2 1,218.4 Air Lease Corp. AL 22.33 9.5% NA NA NA 2,249.0 Tutor Perini Corp. TPC 14.02 13.2% -34.5% -26.4% 8.8 663.0 Cadiz Inc. (L) CDZI 9.19 -2.8% -26.1% -16.2% NA 130.4 ENERGY/UTILITIES Electro Rent Corp. ELRC 15.39 9.5% -4.8% 24.2% 15.7 369.1 American States Water Co. AWR 34.66 5.3% 0.6% 4.2% 15.1 647.6 Enova Systems Inc. ENA 0.69 1.5% -46.2% -26.4% NA 21.7  BNK Petroleum Inc. BNKPF 2.51 -16.3% -26.8% 42.4% NA NA Korn/Ferry International KFY 16.33 3.3% -29.3% 17.2% 12.6 768.9 BreitBurn Energy Partners LP BBEP 18.74 7.1% -7.0% 12.8% NA 1,106.1 National Technical Systems Inc. NTSC 5.10 0.2% -36.8% -38.9% 51.0 52.3 Capstone Turbine Corp. CPST 1.16 7.4% 20.9% 58.9% NA 301.1 NetSol Technologies Inc. NTWK 0.89 20.8% -52.2% 10.4% 5.0 49.5 Edison International EIX 36.48 7.7% -5.5% 7.5% 11.4 11,885.6 On Assignment Inc. ASGN 8.38 2.6% 2.8% 69.3% 31.0 310.4 Occidental Petroleum Corp. OXY 87.61 7.8% -10.7% 14.0% 12.2 71,206.8 Rentech Inc. RTK 0.94 0.9% -23.1% 4.3% NA 209.6  U.S. China Mining Group Inc. SGZH 2.36 -14.2% -62.9% -41.0% 2.9 44.5  Scope Industries SCPJ 225.00 -13.8% 74.4% 74.4% 69.7 224.7 FINANCIAL SERVICES UTi Worldwide Inc. UTIW 13.38 7.7% -36.9% -7.7% 19.1 1,373.5 1st Century Bancshares Inc. FCTY 3.53 -3.3% -13.9% -0.6% NA 32.8 REAL ESTATE American Business Bank AMBZ 22.60 -1.7% 1.5% 1.9% 10.7 98.8 Alexandria Real Estate Equities Inc. ARE 72.16 7.6% -1.5% 4.3% 24.1 4,469.0 Anworth Mortgage Asset Corp. ANH 7.28 4.0% 4.0% 5.2% 8.3 961.8 CB Richard Ellis Group Inc. CBG 16.07 -3.6% -21.5% -3.7% 20.3 5,224.3 Bank of Santa Clarita BSCA 7.70 8.5% 10.8% 22.2% 64.2 17.0 Douglas Emmett Inc. DEI 18.75 9.6% 13.0% 18.4% NA 2,393.0 Beach Business Bank BBBC 5.81 -1.0% 16.2% 16.2% NA 23.6 HCP Inc. HCP 34.70 10.4% -5.7% -1.4% 25.5 14,129.1  Broadway Financial Corp. BYFC 1.81 -12.7% -25.5% -38.4% NA 3.2 California United Bank CUNB 12.25 1.7% -0.8% 10.4% NA 60.5 Hudson Pacific Properties Inc. HPP 13.90 9.6% -7.6% -16.3% NA 466.7  Cathay General Bancorp CATY 12.42 21.6% -25.6% 16.5% 12.9 976.7 Intergroup Corp. INTG 22.41 -6.6% 3.7% 47.3% 5.9 53.7 Center Financial Corp. CLFC 5.39 13.2% -28.9% 7.8% 11.2 215.2 Kennedy-Wilson Holdings Inc. KW 10.80 0.7% 8.1% 8.3% NA 485.7 City National Corp. (L) CYN 42.87 2.0% -30.1% -19.8% 14.6 2,280.5 Kilroy Realty Corp. KRC 35.84 12.9% -1.7% 14.7% 398.2 2,095.4 Colony Financial Inc. CLNY 16.48 7.8% -17.7% -4.2% 11.3 542.3 LTC Properties Inc. LTC 25.00 12.9% -11.0% 0.0% 21.6 758.5 Macerich Co. MAC 49.80 9.3% 5.1% 22.0% 127.7 6,569.4 East West Bancorp Inc. EWBC 16.52 5.0% -15.5% 2.3% 11.2 2,460.1  Farmers & Merchants Bank FMBL 4050.00 -1.2% 2.0% -5.2% 9.2 530.3 Meruelo Maddux Properties Inc. MMPID 4.60 15.0% 228.6% 338.1% NA 81.0 First California Financial Group Inc. FCAL 3.18 -0.6% 13.6% 19.3% NA 93.0  MPG Office Trust Inc. MPG 2.79 8.1% 1.5% 3.3% NA 142.2 General Finance Corp. GFN 3.27 -2.5% 65.2% 172.5% NA 72.0 Pacific Office Properties Trust Inc. (L) PCE 1.00 -9.9% -76.0% -79.1% NA 19.4 Great American Group Inc. GAMR 0.12 9.1% -75.5% -85.9% NA 3.7 Portsmouth Square Inc. PRSI 24.01 0.0% 4.4% 0.1% 6.3 17.6 Green Dot Corp. GDOT 31.06 14.4% -45.3% -30.7% 33.0 1,548.3 PS Business Parks Inc. PSB 53.30 7.9% -4.3% -11.8% 28.8 1,317.4 Hanmi Financial Corp. HAFC 0.95 7.8% -17.4% -26.4% 19.0 143.7 Public Storage PSA 120.36 9.8% 18.7% 17.6% 41.4 21,545.8 Kaiser Federal Financial Group Inc. KFFG 12.00 2.1% 3.6% 9.0% 12.8 114.7 Santa Fe Financial Corp. SFEF 14.75 0.0% 11.7% 43.9% 163.9 18.3 Malaga Financial Corp. (L) MLGF 13.60 -1.1% -10.8% -15.0% 7.4 79.4 Thomas Properties Group Inc. TPGI 2.63 6.0% -37.7% -22.6% NA 133.9 Manhattan Bancorp MNHN 3.65 0.0% -29.1% -25.5% NA 14.6 RESTAURANTS/RETAIL/GROCERY  Mission Valley Bancorp (H) MVLY 5.50 15.8% 46.7% 37.5% NA 24.8 99 Cents Only Stores NDN 17.83 4.7% 11.9% 9.6% 16.5 1,257.7 Nara Bancorp Inc. NARA 6.97 9.8% -29.3% 4.7% 13.2 265.5 Arden Group Inc. ARDNA 82.58 0.6% 0.1% -7.9% 14.2 253.6 NCAL Bancorp NCAL 7.50 0.0% -25.0% -27.2% NA 17.7 Big 5 Sporting Goods Corp. (L) BGFV 6.91 -2.0% -54.7% -43.7% 8.1 152.0 Pacific Commerce Bank PFCI 3.25 0.0% 8.3% -7.1% NA 7.9  Cheesecake Factory Inc. CAKE 27.39 7.9% -10.7% 20.1% 18.4 1,553.8 PacWest Bancorp PACW 16.28 6.4% -23.9% -17.9% 38.8 577.6 DineEquity Inc. DIN 41.28 16.0% -16.4% 32.2% 20.0 765.9 PennyMac Mortgage Investment Trust PMT 16.98 4.4% -6.4% -2.4% 9.3 471.9 Grill Concepts Inc. GLLC 0.28 0.0% -3.4% -20.0% NA 2.5  Preferred Bank (L) PFBC 7.34 -14.2% -16.6% -13.6% NA 96.8  Sport Chalet Inc. SPCHB 1.94 -12.2% -48.1% -15.7% NA 25.8 Saehan Bancorp SAEB 0.27 0.0% -30.8% -49.1% NA 51.1 SOFTWARE  SearchMedia Holdings Ltd. IDI 1.48 21.3% -52.4% -51.2% NA 30.9 Activision Blizzard Inc. ATVI 11.03 5.8% -11.3% 1.1% 15.1 12,605.3 Wilshire Bancorp Inc. (L) WIBC 3.09 14.4% -59.4% -53.7% NA 220.3  Cornerstone OnDemand Inc. CSOD 16.30 15.5% NA NA NA 783.5 HEALTH CARE CyberDefender Corp. CYDE 0.55 4.4% -82.2% -84.1% NA 15.3 Health Net Inc. HNT 22.98 6.4% -15.8% -9.7% 8.8 2,047.2 Guidance Software Inc. GUID 6.69 -3.2% -7.0% 27.7% NA 171.0 Herbalife Ltd. HLF 54.34 0.7% 59.0% 91.5% 19.2 6,431.1 Peerless Systems Corp. PRLS 3.93 2.1% 24.8% 37.4% 20.7 13.6 Imaging3 Inc. IMGG 0.08 6.4% -47.8% -70.4% NA 31.1 Simulations Plus Inc. SLP 3.05 0.3% 13.4% 24.5% 16.9 47.4 IPC The Hospitalist Co Inc. IPCM 41.19 9.5% 5.6% 65.6% 25.1 676.8 THQ Inc. (L) THQI 1.85 2.8% -69.5% -51.8% NA 126.4

NOTES ON STOCK TABLES (H) Stock hit new 52-week high (L) Stock hit new 52-week low (S) Stock split during week 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

26 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

ECONOWATCH L.A.COUNTY

%± from  GENERAL INDICATORS Latest Previous previous Year %± from period period period ago year ago Employment (000’s) (June)1 ...... 4,237.6 4,284.5 -1.1% 4,233.7 +0.1% Unemployment (000’s) (June)1 ...... 600.2 574.0 +4.6% 601.5 -0.2% Film Production Days (2nd qtr.)2 ...... 11,260 11,604 -3.0% 11,134 +1.1% Bankruptcies Chapter 7 (June) ...... 3,504 3,371 +4.0% 3,724 -5.9% Chapter 11 (June)...... 36 46 -21.7% 30 +20.0%

Trade3 Exports (mils.) (June) ...... $10,353.1 $10,355.5 0.0% $8,790.9 +17.8% Imports (mils.) (June)...... $23,179.7 $22,344.6 +3.7% $23,460.3 -1.2% Air cargo4 LAX (June) ...... 164.6 155.3 +6.0% 167.0 -1.4% Condo: Peppy’s apartment complex in Marina del Rey at 4715 Ocean Front Walk. Burbank (June)...... 8.1 7.4 +9.5% 8.2 -1.2% Container volume5 (000’s) Long Beach (June) ...... 554.3 536.7 +3.3% 520.1 +6.6% Los Angeles (June)...... 640.8 692.9 -7.5% 730.3 -12.3% Canadian Company Jumps Los Angeles CPI (June) ...... 232.3 233.4 -0.5% 225.9 +2.8% Border for L.A. Location %± from  REAL ESTATE Latest Previous previous Year %± from period period period ago year ago GROWTH: Avison Young REAL Construction lending (mils.) (June) ...... $139.0 $160.5 -13.4% $140.3 -0.9% opens Westwood office as ESTATE Property acquisition lending (mils.)6 (June) ...... $2,026.4 $1,729.1 +17.2% $2,466.0 -17.8% Refinance lending (mils.) (June)7 ...... $3,915.2 $3,139.8 +24.7% $3,902.7 +0.3% part of U.S. expansion plan. JACQUELYN Foreclosures Number (June) ...... 2,931 2,487 +17.9% 2,781 +5.4% HERE’S a new commercial real estate RYAN Value (mils.) (June) ...... $936.9 $691.7 +35.4% $1,252.6 -25.2% company in town. Building contracts (mils.) T Avison Young Canada Inc., one of Residential (June) ...... $190.3 $162.6 +17.0% $174.3 +9.0% Canada’s largest independent brokerage and developer Watson Land Co., was previously Nonresidential (June) ...... $515.9 $103.1 +400.4% $331.0 +55.9% management companies, opened its first L.A. occupied by Boeing Co. for warehousing. The Building permits (mils.) office this month as it seeks to substantially Chicago aerospace company moved out this Residential (June) ...... $227.4 $401.7 -43.4% $273.5 -16.9% expand its U.S. presence. month as part of its own consolidation. AZ will The Toronto company has been rapidly take occupancy in October. Nonresidential (June) ...... $288.8 $290.6 -0.6% $266.4 +8.40% growing, expanding to 800 employees in 25 The expansion is indicative of increasing Housing start permits (June) ...... 541 1,567 -65.5% 716 -24.4% 8 offices worldwide from 300 employees in 11 demand for industrial space nationwide as port Home sales (July) ...... 4,164 3,867 +7.7% 4,498 -7.4% offices in 2008. traffic recovers from the worldwide recession, Home prices (000’s) (July) ...... $345 $340 +1.5% $350 -1.4% To open its Westwood office, the firm recruit- said CB Richard Ellis Group Inc. Executive 8 Condo sales (July) ...... 1,583 1,564 +1.2% 1,634 -3.1% ed three former Grubb & Ellis Co. employees, Vice President John Schumacher, who repre- Condo prices (000’s) (July) ...... $275 $285 -3.5% $305 -9.8% including ex-Grubb Executive Vice President sented AZ. Apartments (2nd qtr.) Neil Resnick as principal and senior broker. “We’re seeing good activity over the course Gross occupancy ...... 94.2% 93.9% +0.3% 93.9% +0.3% “Avison Young is a growing entrepreneur- of the last 12 months,” said Schumacher, who Avg. sq. ft. rent ...... $1.90 $1.93 -1.6% $1.89 0.5% ial firm,” Resnick said. “An amazing statistic added that he has seen clients simultaneously Avg. monthly rent ...... $1,643 $1,637 +0.4% $1,595 +3.0% for me and part of the attraction is that in the expand both in Los Angeles and the East Coast. last two-and-a-half years, it’s grown. That kind Bret Quinlan, Bill Waxman and Mike Office vacancy rates (2nd qtr.) of growth runs contrary to what people per- Rizzo of CB Richard Ellis also represented Downtown Los Angeles ...... 15.4% 15.0% +2.7% 15.7% -1.9% ceive in the economy.” AZ. Watson Land was represented in-house by San Fernando Valley ...... 17.6% 18.5% -4.9% 19.0% -7.4% The L.A. outpost is part of the company’s Lance Ryan and Mike Bodlovich. West L.A...... 15.7% 16.6% -5.4% 15.4% +1.9% larger plan to have a presence in eight key U.S. South Bay ...... 18.9% 19.3% -2.1% 17.8% +6.2% cities. It is looking to reach that goal by the end Condo Conversion Countywide ...... 16.5% 16.9 -2.4% 16.6% -0.6% of the year when it opens offices in San Fran- In an unusual exchange, the former owners cisco and New York. The firm also has an of Encino Place Shopping Center have sold the Industrial vacancy rates (2nd qtr.) aggressive plan to open several additional San Fernando Valley center and picked up a Downtown/Central ...... 2.2% 2.1% +4.8% 2.4% -8.3% offices within Los Angeles and Southern Cali- 10-unit Marina del Rey apartment complex. South Bay ...... 3.0% 3.1% -3.2% 2.8% +7.1% fornia over the next two years. Peppy LLC, a group of unnamed Aus- San Gabriel Valley ...... 3.5% 3.5% 0.0% 3.8% -7.9% “I would see L.A. as our largest if not one tralian investors, bought the multifamily build- of our largest regional hubs because of the ing, entitled for condos, for almost $12.7 mil- vastness of the city,” said Earl Webb, president lion this month. %± from of Avison Young’s U.S. headquarters in Located at 4715 Ocean Front Walk – right  TOURISM Latest Previous previous Year %± from month month month ago year ago Chicago. “L.A. is one of the biggest and best on the sand – the luxury complex sold for $880 real estate markets in the country. We’re start- per square foot, one of the priciest in the sub- Hotel occupancy rate (June)...... 80.3% 74.7% +7.5% 78.5% +2.3% ing in (Westwood) and as time goes by we market this year. Seller 1QuarterDeck bought Room rate (June) ...... $150.5 $147.3 +2.2% $144.0 +4.5% hope to be downtown, in the (San Fernando the building in 2006 for $8.7 million, renovat- Passengers Valley) and down in the South Bay area.” ing and entitling it for condos. LAX (000’s) (June) ...... 5,631.6 5,476.2 +2.8% 5,311.4 +6.0% Its local office is temporarily at 1100 Glen- The complex is 100 percent leased, with the Burbank Airport (000’s) (June)...... 371.9 360.3 +3.2% 392.1 -5.2% don Ave. as it seeks a permanent space for its one-, two- and three-bedroom units ranging from growing team, which includes Director 990 square feet to 2,030 square feet. Each has a Matthew Wallace and Marketing Coordinator balcony and five have lofts, with monthly rents FOOTNOTES starting at more than $3,700 for the smallest units. 1. Not seasonally adjusted. 5. 20-foot equivalent unit. Meryl Ong, also both former Grubb employees. 2. Music, television, film and commercials quarterly. 6. Apartment and residential combined Peppy sold Encino Plaza in April and has 3. Through Los Angeles Customs District. 7. Includes refinancings, second mortgages and equity mortgages Freight Expansion sought to invest in a multifamily property, 4. In thousands of tons. 8. Adjusted for selling days. An East Coast freight distribution company among the more safe real estate investment in is doubling its space near the Port of Long today’s market, said Eric Sackler, a director at Beach as it seeks to grow along with increasing Coldwell Banker Commercial NRT in BOLDFACE INDICATES UPDATED FIGURES shipping activity. Brentwood, who represented the seller. Sources: California State Employment Development Department (employment figures); FilmL.A. Inc. (film permits); AZ West, the western arm of Linden, N.J.- “They were looking for a quality asset in a U.S. Bankruptcy Court, Central District of Calif., Los Angeles (bankruptcies); Census.gov (exports, imports); City of based AZ Container Freight Station, has good area and it’s a safe investment area. The Los Angeles Airport Department (LAX passenger traffic and air cargo); Burbank-Glendale-Pasadena Airport Authority leased 300,000 square feet within the Watson worst they can do is keep it rentable,” he said. (Burbank passenger traffic and air cargo); Bureau of Labor Statistics, Los Angeles (Los Angeles consumer price Corporate Center at 2220 E. Carson St. in Car- Peppy was represented internally by index); Office of Economic Research at California State University, HomeData (home sales, home prices, condo son. The six-year deal is valued at $12.5 million. Andrew Matyas. sales, condo prices); F.W. Division, McGraw-Hill (building contracts); Construction Industry Research Board (housing start permits, building permits); M/PF Research Inc. (apartments); Grubb & Ellis (office and industrial The expansion brings the company’s total foot- vacancy rates); PKF Consulting (hotel occupancy rate, room rate). print in the area to more than a half-million square Staff reporter Jacquelyn Ryan can be reached feet between two separate South Bay buildings. at [email protected] or (323) 549- The Watson building, owned by Carson 5225, ext. 228. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 27 Investment Properties For Sale COMMERCIAL COMMERCIAL

2 101 W. 3rd FOR SALE Dodger 5 FOR SALE RARE WEST HOLLYWOOD BLDG. WILSHIRE Stadium CULVER CITY ART • Heart of La Cienega BLVD. DISTRICT ADJ. 10 Design Quarter • +/- 4,800 s. f. offi ce bldg. • 13’ ceilings, designer fl oors • +/- 21,000 s. f. of land • 7 Car parking LOS ANGELES COUNTY VENTURA COUNTY FIGUEROA • $2,695,000 FLOWER • $1,895,000 Santa 10 ◆ L. Bakan or G. Berwick ◆ G. Batiste/B. Hart/J. Pickett Clarita ALAMEDA 60 (310) 478-7700 110 (310) 478-7700

118 Simi 2 COMMERCIAL LAND Valley Northridge FOR SALE FOR SALE Burbank CULVER CITY Agoura 170 101 5 • Retail-Restaurant • Small building on site Hills 2 Hollywood Pasadena 210 • 1,570 sq. ft. on • Eagle Rock Calabasas Glendale 3,136 sq. ft. of land • $345,000 405 Alhambra 10 West • $779,000 1 Covina ◆ Sam Ferrell LOS ANGELES Pomona ◆ G. Batiste / B. Hart Santa (310) 478-7700 ext. 382 1 Montebello (310) 478-7700 Monica 5 Malibu Venice Culver City Whittier LOS ANGELES COUNTY Marina Del Rey 4 Lynwood 5 ORANGE COUNTY El Segundo FOR SALE Hawthorne Manhattan Beach Need more information FREE STANDING RETAIL 5 miles Hermosa Beach Torrance 3 Redondo Beach Anaheim on advertising your Carson Long Beach Investment Property? Rancho Palos Huntington Santa Ana Verdes LONG Beach BEACH San Clemente Irvine LEGEND LOS ANGELES HARBOR HARBOR Office Costa Mesa Call Rosz Murray Residential • Located on a busy Firestone Blvd – Downey • Perfect for retail showroom or convert Commercial 323.549.5225 to medical offi ce • Over 5,300 sq ft plus 2,000 sq ft of Mezzanine Industrial ext. 215 Land George Bustamante (714) 856-7017

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Bank Site - LA’s Premier Address DESIGNER OFFICE FOR LEASE Available Space: 3,200 sqft.+++ (signalized corner) LOWERED • Free Standing 3,303 SF, Single Level TO 750K Term Length: 3-10 years (negotiable) Lease Type: Bank branch site Rate Type: NNN • Floor to Ceiling Windows throughout – Also - offi ce/retail from 3.50 Available: Immediately Central Atrium Contact: Arun Bhumitra, Armitra Properties Email: [email protected] Phone: (310) 994-7400 ADDRESS: 23211 Hawthorne Blvd., Torrance, CA Originally 15 Million - property can now be purchased for 9.5 Million! Steve Warshauer 888-895-7535 Ext 225

COMMERCIAL RETAIL SPACE & EXECUTIVE SUITES ADDRESS: 2137 W 182nd St, Torrance CA 90504 COMMERICAL PROPERTY FOR LEASE Available Space: 1039 sqft Location: Nijiya Plaza Term Lease: 4 year Rate Type: NNN ADDRESS: 22905 S Vermont Ave, Torrance CA Useage: Optometrist, Acupuncture, Beauty Salon, Barber Shop, Liquor Store, Etc Available: Immediately- Last One Left Available Space: 15,500 sqft Supermarket Building ++ 10,000 sqft available Term Length: 20 year Rate Type: $1.99 sqft + NNN ADDRESS: 2161 W 182nd St #103, Torrance CA 90504 Useage: Supermarket, Drug Store, Automotive Super Store, Available Space: 533 sqft Rate Type: Gross Lease Medical Use Potential, Etc. Lots of Potential Available: Immediately Available: Immediately Lots of Visibility, Corner Offi ce/Building Contact: Patsy Palos 310-532-2111 ext 3039 Email: [email protected] Contact: Patsy Palos 310-532-2111 ext 3039 Email: [email protected] 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

28 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011 BUSINESS MARKETPLACE REAL ESTATE SERVICES BUSINESS SERVICES

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AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 29 BUSINESS MARKETPLACE LEGAL SERVICES AIRCRAFT CHARTER

Aircraft Charter Service Aircraft Sales Aircraft Management 13 Years Established Worldwide Service No Membership Fees 24 / 7 Personal Service (310) 379-4448 L.A. LAW GUIDE ALTITUDEAVIATION.COM BUSINESS LITIGATION FAMILY LAW INVESTMENT LAW LEGAL NOTICES

MICHAEL KELLY FAMILY LAW Wittenberg Law, APC SUSAN BARILICH P.C. Fictitious Name Statement Divorce and Family Law Have you lost money in an investment? File No. (2011069594) LITIGATION . TRIALS . ARBITRATION for Business Professionals. You may have a legal claim to recover The following company is doing business as 1) Maltas, 5777 W. Century Blvd, Suite 560, your money if you act promptly. Los Angeles, CA 90045. 2) Maltasonline, 5777 W. Century Blvd, Suite 560, Los Angeles, CA 30 yrs. experience. State & Federal Courts Our experience includes success- 90045. Additional Names: Maltalonline- EUR, Maltasonline- BRL, Maltasonline-CNY. This Downtown Los Angeles. fully litigating against the major family Are you considering a new investment business is being conducted by Iscomp Systems Inc, 5777 W. Century Blvd, Suite 560, Los law fi rms in Los Angeles. We prevail opportunity? A prudent investor would Angeles, CA 90045. This statement was filed with the County Clerk of Los Angeles on July 213-996-8340. [email protected] through fair negotiation or litigation. seek sophisticated investment counsel 22, 2011. Published on, 8-1-11, 8-8-11, 8-15-11, 8-22-11 Notice - this fictitious business 41 year fi rm, 33 attorneys & staff. name statement expires on, July 22, 2016. A new fictitious business name statement must FURTHER INFO: www.barilichlaw.com before investing. Be a prudent investor. be filed prior July 22 2016, The filing of this statement does not itself authorize the use in this Free consultation 310-393-0236. Contact: Call Jeffrey Wittenberg for a state of a fictitious business name in violation of the rights of another under federal, state, or common law (see section 14400 ET SEQ, business and professional code). CFLI.com – admin@cfl i.com free consultation: 310-295-2010. Weekend & evening appts, avail. Visit Wittenberglawyers.com for more Law Offi ces of Mark Anchor Albert information.

Consistent business litigation victories FRAUD Absent Defendant/ Legal Notice PERSONAL INJURY BLANK ROME LLP A Pennsylvania LLP Both defense and plaintiff representation EMPLOYERS, SELF-INSURED Michael J. Conlan, Esquire EMPLOYERS, GOT FRAUD? LAW OFFICES OF New Jersey Resident Partner Over 20 years’ experience at RONALD M PAPELL 301 Carnegie Center, 3rd Floor Princeton, NJ 08540 preeminent law fi rms THE INSURANCE FRAUD EXPERTS, AV RATED ATTORNEY WITH 30 YEARS (609) 750-2641 a law fi rm specializing in fraudulent EXPERIENCE REPRESENTING INJURED JUL 2 8 2011 Top credentials, experience and claims is the answer. Their expertise PARTIES IN SETTLEMENT AND TRIAL. Attorneys for Plaintiff Heartland Payment Systems, Inc. reputation includes identifying individuals who are REPEATEDLY RECOGNIZED AS SOUTH- HEARTLAND PAYMENT SYSTEMS, INC., Plaintiff, or have committed fraud against your ERN CALIFORNIA SUPER LAWYER. V. company, plus preparation of evidence KYONG HO “RICHARD” MURPHY, Defendant. Full contingency fee structure ALL CASES HANDLED to dismiss civil actions, assisting the SUPERIOR COURT OF NEW JERSEY in appropriate cases CONFIDENTIALLY AND ON A District Attorney to criminally prosecute CONTINGENCY FEE BASIS LAW DIVISION: MERCER COUNTY all individuals involved, and obtaining DOCKET NO. MER-L-2349-10 Millions of dollars in recoveries Restitution of money paid on the claim. (310) 477-4775; EMAIL: Civil Action [email protected] FINAL DEFAULT JUDGMENT www.lalitigationlawyers.com; Encino, California: (818) 905-8696 VISIT OUR INFORMATIONAL AGAINST KYONG HO “RICHARD” MURPHY 213.687.1515 www.theinsurancefraudexperts.com WEBSITE: RMPLAW.COM Defendant Kyong Ho “Richard” Murphy (“Defendant”) having been duly served with process and a copy of the Complaint in this action, and being defaulted for failure to answer or otherwise move as to the Complaint, and defendant being neither infant nor incompetent, and plaintiff having fi led a Certifi cation of Non-Military Service, and good cause having been shown; IT IS on this 28th day of July, 2011 ORDERED, ADJUDGED AND DECREED that fi nal judgment be and the same is hereby entered in favor of plaintiff Heartland Payment Systems, Inc. (“HPS”) and against defendant (a) enjoining defendant 1mtil March 19, 2015 from directly or indirectly soliciting, enticing, or induc- ing any HPS Merchant for which defendant was compensated or any new owner of a Merchant Need a legal specialist? location for which defendant received compensation to (i) become a Merchant of any other person or entity engaged in any business that competes with any business conducted by HPS at any time during the period of defendant’s employment with HPS, or (ii) cease doing business with HPS or aiding or assisting any person or entity in taking any action described in (i) and (ii); and (b) To advertise your boutique law fi rm with highly permanently enjoining defendant from using, disclosing, or transmitting for any purpose, including, specialized law practices in the L.A. Law Guide, initiation of any contact and/ or solicitation of HPS ‘s customers, the information contained in the records of HPS or concerning its customers, including, but not limited to, the names, addresses, contact Rosz Murray at 323.549.5225 phone numbers, and/or fi nancial information of said customers. Darlene J PEREKSTA, J.S.C. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

30 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011 BUSINESS MARKETPLACE EMPLOYMENT OPPORTUNITIES BUSINESS OPPORTUNITIES

SuperbTech, Inc. is a 13 year old Staffi ng Firm specializing Green Energy in Permanent & Contract Staffi ng Services in the Engineering, Technical, and Professional disciplines. We are expanding and have the following opportunities in our Culver City Offi ce: Opportunity SuperbTech Staff Positions Outside Account Representative: Cold call, network, build relationships and develop a Territory from scratch. You Oil & Gas Industry will be selling our services to Department Heads, Procure- ment, and Human Resources. The Account Representative is a hunter and closer. They are responsible for researching Minimum Return 20% companies, identifying targets to cold call, secure appoint- ment, provide an overview of our services and ask for their business. Good judgment is essential in determining where and how you spend your time and why. Strong negotiations skills, tremendous people skills, industry knowledge, solid time Secured, Proven management and closing skills are essential for success. • Prior Sales experience in a commission environment essential Track Record • College Degree preferred • 2-5 years Professional Sales experience • Stellar References • Track Record to “boast” about $B Market • Staffi ng experience preferred , Technical or Hotel Sales considered • Excellent writing, speaking, and presentation skills Contact • Competent at developing a Territory

Recruiters: Source, evaluate, and screen candidates for jobs. [email protected] Use applicant tracking database, network, Internet recruiting databases to identify quality candidates. Conduct cold calls and interview to identify new candidates. Submit qualifi ed 775-720-6670 Reno candidates to open job requirements. Coordinate interviews with candidates, staff, and clients. Negotiate with candidates, extend offers and facilitate the placement of candidates and RFQ solicit referrals of other top talent in the area. Develop and maintain inventory of qualifi ed candidates. Maintain candidate Company: Hellas Construction, Inc. records and metrics in the applicant tracking system. Project Owner: City of Los Angeles, Department of Recreation and Parks Project Name: Synthetic Turf, Construction, Retrofi t, Maintenance and Repairs • 1-5 years experience Recruiting Technical, Professional, Bid Date & Time: September 1, 2011 or IT talent. Hellas Construction, Inc. is currently seeking MBE, WBE, and OBE subcontractors and material and/or equipment suppli- • Knowledge of full, lifecycle recruiting ers for the aforementioned project. Specifi cally, the following trades are needed: • Proven track record of accomplishments demonstrating ability to source candidates, establish relationships, nego- Concrete – Electrical – Landscaping – Freight/Trucking tiation skills, along with customer service skills If awarded, the resulting as-needed contract will be a three year contract between Hellas Construction and the City of • Excellent time management and organizational skills, and Los Angeles. If you are interested in participating in this project, please contact our offi ce. excellent verbal and written communication • Knowledge of Microsoft Offi ce Suite plus Internet Re- Contact Person: Sara Gutierrez cruiting tools essential. Applicant tracking systems a plus. Phone/Fax Number: (512) 250-2910 / (512) 250-1960 • Bachelor’s degree preferred Email Address: [email protected]

Sourcing Specialists: Responsible for indentifying candi- RFB dates, conducting status update calls, and maintaining/updat- ing information for our internal database to assist Recruiters REQUESTING BIDS/QUOTES FROM SUBS in their daily tasks. Additional information include update The Los Angeles County Metropolitan Transportation Authority (LACMTA) is announcing an candidate contact info, continuously calling of candidates, Invitation for Bid (IFB) Girard & Peterson, Inc. is soliciting Bids/Quotes from all qualifi ed and certifi ed responding to emails and candidate calls, interface with Re- SBE subcontractors, suppliers, vendors, and service providers for the following project: Freeway Service Patrol (FSP) Light Duty Towing Services; Contract No. FSP12 cruiters. Knowledge of Engineering or Technical a plus! Part Time Opportunity 20-30 hours per week Bid Due date is Thursday, 8/25/2011 at 1:00 PM PST Girard & Peterson, Inc. is a towing company that is seriously seeking qualifi ed SBE subcontractors in “Good Faith” to • Excellent computer skills and email required perform or provide services to include but not limited to the following: Uniforms, Uniform Cleaning Services, Janito- • Competent in Microsoft Word rial Services, Fuel for Tow Truck Fleet, Tow Truck Parts, Tires, Supplies, and Professional Services Related to • Clear concise communication and phone skills Tow Truck Services. Bonding or Insurance assistance will be provided. Contract documents can be picked up at the • Solid research skills address below or via e-mail: • Candidates pursuing Engineering or Technical Degree a plus Girard & Peterson, Inc. is an Equal Opportunity Employer. Located at: 154 W. Providencia Ave., Burbank, CA 91502 Tel: (818) 843-8000 Fax: (818) 843-5303 Send resume to [email protected] E-mail: [email protected] Contact: David Girard for immediate consideration. No calls please. Bids/Quotes must be received from SBEs in our offi ce by 3:00 PM, Tuesday, August 23, 2011; No Bids/Quotes accepted after this date and time. This project has a 5% SBE participation goal. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 31

A new way to fly

Empennage Rigid shell

Electric propeller Canard

Cockpit Passenger cabin/cargo hold

‘Aeroscraft is what this company is about – it’s the tomorrow of this company.’ The Aeroscraft combines elements 12,000 FEET HEIGHT: 165 FEET 560 TONS 138 MPH of a lighter-than-air craft with Maximum WIDTH: 184 FEET Amount of cargo the craft Top speed, will enable the craft to IGOR PASTERNAK, those of an airplane. altitude LENGTH: 787 FEET can carry over 5,300 MILES cross the U.S. in about 18 hours. Aeros founder and president. Staff research Aviation: Blimp Maker Hopes to Get Rise Out of D.C. ed States, first in New York and then in North- scraft that will demonstrate ballast control in cargo in its hold or hoisting massive pallets. But Continued from page 1 ern California. He moved the company to South- late 2012, Pasternak said. The company has Aeros is planning specifically to market the craft ern California in 1996 and has since scored con- tested various parts of the airship, but next as a delivery vehicle for wind turbines. help the company get more federal money to tracts supplying the U.S. military with blimps year’s demonstration will integrate those parts. Currently, the most common turbines being develop the craft. and unmanned aerostats for surveillance. “It’s no longer on the drafting board,” he said. installed at wind farms produce about 2.5 “If they have a chance of tapping into The company’s headquarters in Montebello megawatts of electricity and have 164-foot- development or procurement cash, it’s with serves as its engineering and manufacturing Funding shortfall long blades. At that length, it’s difficult to good connections,” said Richard Aboulafia, facility, while the airships are tested at the for- In all, Aeros is still short $12 million of the erect them because the pieces often can’t fit on vice president for analysis at aerospace con- mer El Toro Marine Corps air station in Tustin. craft’s $45 million in projected development rail cars or highways, if there even are any sulting firm Teal Group Corp. in Fairfax, Va. Development of the Aeroscraft started in costs, Pevzner said. That’s where the new roads to the farms. Good connections, indeed. The new board earnest in 2005, when Aeros and Bethesda, board comes in. “You sometimes have to build special roads members joining Tether are Michael Wynne, a Md., aerospace giant Lockheed Martin Corp. Tether said he and the other advisory board just to bring turbines to the site,” said Peter former secretary of the Air Force; Kenneth each landed $3 million contracts from DARPA members should help navigate the waters on Asmus, a Bay Area-based senior analyst with Krieg, a former undersecretary of defense; and to do preliminary design work on a blimplike Capitol Hill and at the Pentagon to make up renewable energy consulting firm Pike Michael Bayer, chairman of the Department of craft that could move cargo and troops without the funding shortfall. Research. Defense Business Board, which advises the using runways. “We’re in a good position to help them department on business practices. That particular funding stream – the know who it is they need to see,” said Tether, Building turbines “Those are all good names,” Aboulafia said. DARPA Walrus program – dried up, but who was appointed to his DARPA post by Then there’s the turbulence issue, which Aeros’ core business is making blimps and Aeros secured other federal money and contin- President George W. Bush and ran the agency has prompted Aeros to investigate getting into aerostats – smaller, unmanned blimps that are ued to develop technology that could help from 2001 to 2009. turbine construction. tethered to the ground – for the U.S. and foreign make the Aeroscraft a reality. The company has already been successful The bigger wind turbines get, the more governments. The company’s flagship blimp, the Edward Pevzner, Aeros’ business develop- in securing some federal funds, but analyst power they produce and the more economical Sky Dragon, is about 150 feet long and sells for ment manager, said millions have been spent Aboulafia said it will be much more difficult to wind energy becomes. But it’s tough to build $3 million or more, depending on configuration. on research and development but did not pro- get the government to purchase anything, even turbines bigger than 3 megawatts on land By contrast, the largest envisioned Aero- vide specific numbers. if in theory the Aeroscraft would provide a rather than offshore, where winds are strong scraft would be more than four times longer, or The problem Pasternak aims to solve with superior method for transporting troops and but steady. At remote sites, turbulence caused longer than two football fields, and have the Aeroscraft is one that has dogged airship tons of materiel. by the mountains, trees and even large boul- enough lift to carry more than 1.1 million designers for decades: how to carry large “To go from a DARPA concept exploration ders can cause big turbines to break down. pounds of cargo – that’s the equivalent of amounts of cargo or passengers without having to an actual program that results in air vehicles Pasternak, though, believes he can use com- about eight Abrams tanks. A small prototype is to take on extra weight when those passengers being built, that’s a very big leap both in terms posite materials and his company’s aerospace expected to cost $45 million to build. and cargo are dropped off. of money and in terms of politics,” he said. expertise to create sturdy turbine blades for an But the company, which used to sell most A blimp with enough helium to lift thou- “There’s certainly no guarantee, and whatever immense 10 megawatt land-based turbine. That of its products to advertising companies, is not sands of pounds of cargo would become shot you’ve got heavily depends on having would require a blade of 263 feet in length. turning its back on the civilian market. Aeros uncontrollably light without all that weight. good connections.” “It sounds like it’s a different market, but is developing a plan to market the new airship Historically, that has meant blimps have to That’s at least one reason the company is from an engineering standpoint, it’s almost the as a commercial cargo carrier, especially tar- take on water or other ballast when they vigorously pursuing civilian applications for same technology because blades require the geting the growing wind energy market. It unload cargo, meaning a blimp can’t land just the craft. Pasternak said the new advisers’ same kind of behavior control as the frame of believes the ship would be ideal to deliver anywhere because it needs infrastructure on backgrounds in aerospace and other industries the Aeroscraft,” he said, adding that the tur- massive wind turbines to remote hilltop loca- the ground. will help the company compete in the commer- bines are in early development. tions – and even wants to get into the business “That restricted your use of it. It’s what cial market, too. Tether said the idea of using Aeroscraft to of building turbine blades. kept airships from becoming cargo airships,” Wynne spent 23 years with Falls Church, carry wind turbines has promise, but he and “Aeroscraft is what this company is about – Tether said. Va.-based defense contractor General Asmus said Pasternak may want to reconsider it’s the tomorrow of this company” said Igor The Aeroscraft expects to solve that prob- Dynamics Corp. and three with Lockheed entering the field of turbine development. Pasternak, Aeros founder and president. lem with ballast control technology, a system Martin. Krieg was a vice president and general “A 10 megawatt machine, I would be skep- that would allow the ship to adjust the amount manager at Memphis, Tenn.’s International tical that it would be able to operate onshore,” Helium problem of helium in its envelope – using more of the Paper Co. before serving in the Defense Asmus said. If may all sound farfetched, but Aeros has lighter-than-air gas when full of cargo, then Department. Tether said he offered similar advice to come a long way since Pasternak, a Ukrainian- compressing the gas into empty tanks when it “They have experience in aerospace and the Pasternak, but he’s not sure it made much dif- born engineer, founded the company in the needs less lift. Tether likened it to a submarine, ability to manage large products and large ference. Soviet Union in 1986. which takes on ballast water to sink lower and organizations,” Pasternak said. “We told Aeros, you don’t need to make Pasternak and a half-dozen employees left pumps that water out to rise. The Aeroscraft could be used to haul anything these blades, just sell the service, but Igor thinks the Ukraine in 1993 and set up shop in the Unit- Aeros plans to fly a small prototype Aero- from strawberries to mining equipment, carrying he can make the blades, too,” Tether said. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

32 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011 Regulation: State’s Rain Fees to Run Off Businesses?

Continued from page 1

Chamber of Commerce. A key issue, business interests say, is the state’s decision to set numeric limits on the concentrations of metals and other toxic chem- icals in the rainwater that flows off of commer- cial and industrial properties. Those numeric limits have not been set; the state Water Quali- ty Control Board is to do that on a chemical- by-chemical basis. Currently, there are no such specific limits on chemicals and metals in rain runoff, although there are concentration limits in water that’s used in the manufacturing process and allowed to run off properties. Now, most businesses have to test their rainwater runoff once every five years, although some must do so annually. But under the proposed new rules, water sampling must be done monthly. What’s more, if numeric limits are imposed, it’s more likely that a busi- ness will have to install and operate an expen- sive system to catch and clean its rainwater before letting it flow off the property. A separate set of rules the state water board enacted two years ago targets developers and construction contractors building major pro- RINGO H.W. CHIU/LABJ jects, requiring them to build water catch Industrial Size: Tim Strelitz, president of California Metal-X, at his plant in South Los Angeles. basins to filter out dirt and other contaminants. Developers and construction contractors have rainwater runoff as well as much stricter moni- The regulations also require companies to mon- At the Carson facility of Rancho Cucamon- filed suit to block the regulations. Until that toring requirements. itor runoff themselves, instead of contracting with ga-based Keep On Trucking Co., which suit is resolved, those rules are not in effect. “These pollution limits are long overdue,” said an industry group as had been common practice. transports metals and other substances, a con- Liz Crosson, executive director of Santa Monica “The state has done no cost analysis of tractor for the California Trucking Association Recrafting rules Baykeeper, an environmental group formed to what it would take for companies to comply audits the site once a year and sends a report to The set of rules proposed earlier this year is push for the cleanup of Santa Monica Bay. “We with these regulations,” said Rochelle Lewis, the state, all covered by the company’s annual aimed at major industrial facilities, and bus and can’t afford to keep degrading our environment.” spokeswoman for a statewide business coali- dues to the association. truck yards, requiring increased monitoring of But developers and construction contractors tion formed to fight the regulations. “We are the sites and, in some cases, installation of fil- say the measures they would have to take to com- also startled by the state’s approach of setting Full-time consultant tration devices. A coalition of industrial com- ply with the limits would be prohibitively expen- numeric limits without showing any evidence But under the proposed regulations, Keep panies and other business interests protested, sive and in some cases impossible to implement. that these limits would improve water quality.” On Trucking must file reports once a month forcing the state to recraft the rules. Holly Schroeder, chief executive of the Los The compliance costs could be enormous. and the company could not rely on the trucking Both sets of regulations are intended to Angeles-Ventura County chapter of the Building At a 1,000-acre cement plant just outside the association for the auditing service. The com- reduce the flow of pollutants into coastal Industry Association, said the cost to comply Mojave Desert city of Victorville, operators pany would likely have to hire a full-time con- waters after rainstorms. When the polluted would start at about $5,000 an acre and rise to estimate it will cost at least $2 million to con- sultant to do the monitoring reports. water hits the ocean, it can contaminate marine $60,000 an acre in cases where filtration systems struct catch basins. The cost could soar to $14 “The proposed new storm water runoff per- life and pose health hazards for swimmers. must be installed or other measures taken to com- million if it’s determined that a water filtration mit process would place a whole new set of State and regional water boards have for ply with numeric limits. She said construction system is necessary to comply with the numer- untimely regulatory burdens on our Carson decades imposed monitoring requirements and contractors and developers would have to absorb ic limits for contaminated water runoff. facility,” said John Hallaway, the company’s other measures to control the flow of runoff into the cost in the short run, though the added cost “This comes on top of all the compliance operations president for the site. the ocean. Recently, to meet state requirements, would eventually show up in the prices of new costs we’re facing with other state regulations,” Hallaway said the cost could jump 10-fold city of L.A. officials proposed requiring devel- homes and in commercial property lease rates. said Frank Sheets, government affairs manager over what the company currently spends, “with opers of multifamily units and commercial A ruling from Superior Court in Sacramen- for TXI Riverside Cement, a subsidiary of no proven environmental benefits.” properties to install water absorption systems or to is expected in the next few months; an Dallas-based Texas Industries Inc. that oper- The outcry from Keep On Trucking and pay a fee of $13 for each gallon of water that appeal by the losing side is considered likely. ates the facility. “The continued pile-on of these hundreds of other businesses in the coalition runs off their properties. After an outcry from regulations is making it impossible for compa- has forced water board staff back to consider developers, city officials dropped the fee. Los Angeles hit nies like ours to compete with imports.” revisions; a new set of rules is due out in the Revised rules are due out later this year. The other rules targeting industrial compa- The Baykeeper’s Crosson called these cost next couple of weeks. The latest round of state regulations began nies cover metal working facilities, cement man- figures an exaggeration. Board spokesman George Kostyrko said two years ago in response to court rulings and ufacturers, recycling plants and several other “We have worked with industry over the last week that the agency cannot comment on pressure from environmental groups to do industries. A total of about 10,000 facilities are years,” she said. “There are affordable ways to the industry complaints until the revised regu- more. The state Water Quality Control Board targeted statewide, including some public sector do this.” lations are released. issued rules for developments and construction bus yards. The county would be hit particularly In the county, some companies say they would Kostyrko said hearings will be scheduled projects larger than 10 acres that for the first hard because of the high concentrations of indus- be hit with a huge jump in monitoring costs under this fall on the revised rules, which could come time impose numeric limits on contaminants in trial plants in many parts of the region. the draft regulations issued earlier this year. up for a board vote early next year. Apparel: L.A. Jeans Makers Slip Into Higher Price Points ter compared with the same period last year. because such basic styles are less expensive to Continued from page 1 The average price for a pair of men’s jeans manufacture. Jeans with wider legs and higher jumped 8 percent to $274 in that period. waistbands are back in vogue, and premium major department stores as Nordstrom and True Religion’s prices haven’t hit a ceiling denim makers are boosting prices because they Bloomingdale’s. “I really want to bring com- yet, either – increases are coming in the third believe shoppers are willing to shell out more pelling product regardless of the price. I call quarter, although the company hasn’t deter- for a different look. myself the Louis Vuitton of jeans wear. I want mined the amounts yet. “With costs going up, prices have gone to be at the high end of jeans wear.” Why are higher prices in style again? up,” Lubell said. “And we are doing more nov- Despite department stores’ resistance, True Even though cotton prices tumbled last elty product, more compelling product and Religion and other L.A. premium denim mak- month, premium denim makers are now with that product you have higher costs in ers – which dominate the designer jean indus- passing on the higher costs they faced in the sewing, raw materials and also finishing.” try – are pushing prices up from $150. The spring. That’s because the majority of current cost for a pair of basic premium jeans hovers styles were made with denim fabric that was Price stretch at about $200, while more fashionable designs purchased months ago when cotton prices Still, sales trends suggest shoppers are not retail closer to $300 or more, according to were soaring. dropping big bucks on jeans like they used to. industry analysts. Then there’s the issue of changing styles, Sales for women’s jeans priced at $50 or more At True Religion’s retail stores, the average which also carry higher prices. Skin-tight dropped 2 percent in June compared with the retail price for a pair of women’s jeans jeans, often referred to as skinny jeans or jeg- increased 4 percent to $232 in the second quar- gings, pushed down prices in the last few years Please see CLOTHING page 33 High Roller: True Religion’s Jeff Lubell. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 33

Taking Off Passenger traffic is rising at LAX after weak decade.

70 (In millions) 63.9* 60

50

40

30

20

10

0 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 *Projected Source: Airports Council International Transportation: Bradley Terminal Propels LAX The launch was a big deal for the airline, ning in October. Shanghai in April, becoming the first carrier to Continued from page 1 which celebrated the announcement on Holly- “We will gradually expand the A380 ser- offer nonstop service between the cities. wood’s Paramount Studios lot in early March. vice to major destinations in Europe and North “They’re adding it because they know they “The carriers play a game to discourage Hundreds of guests turned out to sample Turk- America, such as Paris and Los Angeles, by can make money,” he said, noting that strong new entry by a competitor,” said Bob Mann, ish food and watch performances by Turkish the end of this year,” said Paul Kim, a sales international travel numbers could push 2011’s president of aviation consulting firm R.W. musicians. The gala event was attended by representative for Korean Air in Los Angeles. passenger count to 8 percent or 9 percent high- Mann & Co. in Port Washington, N.Y. basketball superstar Kobe Bryant, who signed er than last year. In early March, Turkish Airlines on this year for a two-year endorsement gig. Big improvements announced it was launching service to LAX, Fatma Yuceler, Turkish Airlines’ general man- The rise in foreign carriers comes as airport Tourism dollars its first flights to the West Coast, while Spain’s ager for the western United States, said the airline officials are spending at least $4 billion on a The growing amount of international flights Iberia Airlines returned to Los Angeles after a made the decision to launch the service because modernization project for the international ter- is providing a boost for L.A.’s stagnant econo- 14-year absence. Meanwhile, existing interna- Los Angeles “is a very desirable destination.” minal, which opened in 1984, as well as other my by increasing the number of business trav- tional carriers such as Singapore Airlines and Yuceler also noted the city has the coun- improvements at the airport. The 12 old gates elers and tourists, who spend considerable domestic carriers including American Air- try’s second largest Turkish population, and at the international terminal will be replaced by amounts of money while away from home. lines have been adding service. further cited the Tom Bradley terminal project 18 new ones. According to a study by the Los Angeles According to Los Angeles World Airports, as an influencing factor. Over the past decade, LAX has lost ground Economic Development Corp., each daily the city agency that manages the airport, 26 to more modern facilities in San Francisco and roundtrip transoceanic route to LAX generates flights have been added through July, while no other major airports. For instance, growth in $623 million on average in economic output flights were lost. ‘We’re forecasting that Los international travel left the Bradley terminal annually, and sustains 3,120 direct and indirect This year’s growth is even more impressive unable to handle all the passengers and many jobs in Southern California with cumulative as it comes in spite of L.A.’s still sluggish Angeles will welcome more had to be bused from distant gates to the immi- wages of $156 million. economy and disruptions to travel caused by visitors in 2011 than it has in gration processing area. Last year, more than 25 million people vis- the catastrophic earthquake and tsunami that more than a decade.’ Still, local residents stymied various mod- ited Los Angeles, with tourist spending gener- hit Japan in March. ernization and expansion plans, and it wasn’t ating $13.1 billion for the city, a 10.4 percent Indeed, in the first half of the year, passen- MARK LIBERMAN, L.A. Inc. until Antonio Villaraigosa was elected mayor increase in spending from the previous year, ger volume rose 5.4 percent from last year to that compromises were reached to allow the according to the city. More than one-third of 29.9 million, according to LAWA. The rate of project to move forward. the total spending came from 5.5 million inter- increase is exactly twice the national average. “As an airport partner, increased capacity Among the improvements, the airport will national tourists. With such a sharp rise in air travel, L.A. of LAX is certainly favorable for Turkish Air- add 1 million square feet of space and gates at It’s not just international travel, though, that Inc., the Los Angeles Convention and Visitors lines,” she said. the international terminal that can handle new is making a difference. American Airlines’ Bureau, expects an increase in tourists of more Also in March, Iberia began offering Los oversized aircraft such as the A380. The so- regional carrier, American Eagle, recently added than 10 percent from last year. Angeles-to-Madrid flights, marking a return to called Bradley West project is expected to be new nonstop service from Los Angeles to nine “We’re forecasting that Los Angeles will the city for the airline after more than a decade completed December 2012 and will represent cities, including Salt Lake City and Tucson, welcome more visitors in 2011 than it has in away. Iberia, which had served LAX between the first gates built since the 1980s. Several Ariz. Delta Airlines, meanwhile, launched more than a decade,” said Mark Liberman, 1984 and 1997, now offers four weekly flights domestic terminals also are being upgraded. flights between LAX and Memphis, Tenn. chief executive of L.A. Inc., in a statement. and is the only airline to fly nonstop between Michael Boyd, an aviation analyst with According to LAWA’s data, domestic traf- the West Coast and Spain. Evergreen, Co.-based Boyd Group Internation- fic grew 5.9 percent in the first half of the year Global growth Also, last month, Singapore Airlines began al Inc., noted that airlines want to be in Los to 21.8 million passengers. With the launch of four weekly nonstop offering flights out of Los Angeles on its Angeles International Airport, particularly “It’s really demand for L.A. service is what flights between Los Angeles and Istanbul, supersize Airbus A380 jet, making LAX the when the renovation work is completed. it comes down to,” said Mann, the aviation Turkish Airlines made LAX its first West first point in North America for the airline’s Even domestic airlines are looking to cash in consultant. Coast destination and only its fourth in the A380 service. on the increasing demand for international trav- United States. By next March, the airline Korean Air, meanwhile, is planning to el, Boyd said. American Airlines, for instance, Staff reporter Richard Clough contributed to expects to offer daily service. launch A380 service from Los Angeles begin- launched daily service between Los Angeles and this article. Clothing: Shelf Life Running Out for High-End Denim? from True Religion’s stores, that would sug- months ago, the $1,000 Resurrection jeans. Federico Pagnetti, vice president of opera- Continued from page 32 gest more variety and newness is what brings Kim said the jeans, which were manufac- tions at Citizens and Goldsign, said both com- the sales.” tured from salvaged denim and available for a panies have been designing new looks such as same month last year, while sales for men’s Spokespeople for Nordstrom, Blooming- limited time, sold out. flared jeans that require the use of more fabric, jeans selling for $50 or more declined 18 per- dale’s and Saks Fifth Avenue declined to com- Kim acknowledged that the most people in some cases double the amount of more tra- cent, according to Port Washington, N.Y., ment for this article. aren’t dropping $1,000 on a pair of jeans, but ditional styles. market research firm NPD Group Inc. L.A.’s designer denim brands are pushing he believes there are enough shoppers to sup- Premium denim makers have to have their Meanwhile, department stores are sticking ahead with more expensive styles. At Com- port the higher prices. fingers on the pulse of fashion if they want to their recession mentality of carrying lower- merce premium denim maker Hudson Jeans, “I don’t think consumers are ever too happy shoppers to shell out a hefty chunk of change price designer jeans and fewer of them. new looks such as the company’s wide-leg about having to pay more,” he said. “But it’s for a pair of jeans, said Eric Beder, managing Dorothy Lakner, managing director at Del styles, reminiscent of 1970s bell bottoms, are almost acceptable if the product is right and director at New York investment banking firm Mar investment banking firm Caris & Co. hitting store shelves for fall and going for it’s not something that is offensively too high.” Brean Murray Carret & Co. who follows True Inc. who follows True Religion, said depart- around $220, a rise of 5 percent to 10 percent Huntington Park premium denim maker Religion. ment stores have been slow to adopt new styles from last year. Citizens of Humanity, which owns designer “There is nothing that’s the bane of raising and higher price points. But she added that Peter Kim, founder and chief executive of jean brand Goldsign, is also charging more. prices in premium denim except for same- their resistance may break down. Hudson, who has doubled his work force to Prices for both brands have increased by 3 per- ness,” Beder said. “The key to that area is to “Department stores have taken longer to 120 in the last year at the company’s Com- cent in the last year. Goldsign’s basic styles have all of the fashions change. The product make decisions and eventually they will,” merce headquarters and its Vernon warehouse, now sell for about $200, while its more fash- lasts a long time and if it’s the same year after Lakner said. “If you look at same-store sales released his most expensive pair of jeans six ionable pairs retail closer to $280. year, you don’t need to buy any more.” 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

34 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

L.A. BIZ SEEN Los Angeles business events

1 1. From left, Jean Jewell, White O’Connor Fink & Brenner LLP offi ce manager; Don Hoefnagel, First Legal Network LLC executive vice presi- dent; Shaun Morrison, Allen Matkins Leck Gamble Mallory & Natsis LLP offi ce administrator; Willy Rodas, First Digital Solutions vice president; at the Greater Los Angeles Chapter of the Association of Legal Admin- istrators’ Aug. 9 Business Partner Appreciation Luncheon at the Inter- Continental in Century City.

2a. From left, Bill Farrar, Andrews International Security senior vice president; Kerry Morrison, Hol- lywood Property Owners Alliance executive director; Dan Jablons, Retail Smart Guys consultant; and Jim McPartlin, W Hollywood general 2a 2b manager; at the alliance’s July 28 All Property Owners Meeting and Holly- wood Facelift Kickoff Reception at the W Hollywood.

2b. From left, Angela Motta, fi eld deputy for L.A City Council President Eric Garcetti; Joe Mariani Jr., Holly- wood Property Owners Alliance oper- ations manager; and Ron Radachy, Oasis of Hollywood co-director; at the alliance event.

3a. From left, Barbara Teszler, Levine Communications Offi ce publi- cist, and author Dr. Jeffrey Schwartz 3a 3b at LCO’s July 26 Levine Breaking News Promo Dinner at the Palm in West Hollywood

3b. From left, Kellie Madison, Madison Films LLC founder; Michael Levine, Levine Communications Offi ce founder; and psychotherapist Dr. Tina Morse; at the LCO event.

4a. Anthony Choe, Brentwood Associates partner, at M&A Advisor’s July 26 “40 Under 40” gala at the Roosevelt Hotel in Hollywood. Choe was one of the honorees selected for his industry accomplishments before 4a 4b reaching his 40th birthday.

4b. Andrew Apfelberg, Rutter Hobbs & Davidoff Inc. partner and “40 Under 40” honoree, and Frank Mottek, KNX- AM (1070) host of “KNX Business Hour” at the M&A Advisor event.

5. Attendees at the Business Journal’s Best Places to Work in Los Angeles event at the JW Marriott at L.A. Live.

5

L.A. Biz Seen publishes photographs of business-related events in Los Angeles, including parties, awards dinners, benefits and other celebrations. Please e-mail photographs to [email protected] with “photographs” in the subject line. Please include contact information. Compiled by Tom Hicks 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL 35

GOLD AWARD - BEST OF SHOW Best Newspaper, Large Tabloids Yo u r B u s iness Journal is No.1 again. For the third year in a row, the Los Angeles Business Journal was named Best Large Tabloid by the Alliance of Area Business Publications. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

36 LOS ANGELES BUSINESS JOURNAL COMMENTARY AUGUST 22, 2011 LOS ANGELES BUSINESS JOURNAL ® 13 Just a Prop in Villaraigosa’s Act 5700 WILSHIRE BLVD., SUITE 170, LOS ANGELES, CA 90036 HINK of the job Antonio Villaraigosa has which are the engine of growth. opposite had happened. Residential property own- (323) 549-5225 FAX 549-5255 done as mayor of Los Angeles. Businesses As a group, small businesses don’t pay much ers in the test period paid taxes equal to 53 per- www.labusinessjournal.com have cut back or move out, so much so that in the way of corporate taxes but absolutely do cent of the then-market value, but commercial T PUBLISHER & CEO L.A.’s unemployment rate is well over 13 percent, pay property taxes. If they own their building, and industrial property owners paid taxes close to MATTHEW A. TOLEDO worse even than Los Angeles County’s or the they pay property taxes directly. If they have a 60 percent. In other words, businesses were pay- [email protected] | ext. 207 state’s. Thanks to the lack of economic activity, the triple-net lease, they still pay ing relatively more than home- city’s budget is in a hole deeper than Ezri Nam- property taxes directly. If they owners. EDITOR CHARLES CRUMPLEY var’s reputation. have most any other kind of LABJ POLL That same study pointed out [email protected] | ext. 208 So now he wants to lease, they’ll eventually pay that if businesses were kicked DESIGN DIRECTOR Should Proposition 13 be ROBERT LANDRY export Villaraigosa- higher property taxes indirectly changed so taxes on commercial out of Prop. 13, and small busi- [email protected] | ext. 243 inspired policies so the through higher rents. properties may rise? nesses in particular had to pay MANAGING EDITOR LAURENCE DARMIENTO whole state can be sim- Bigger businesses would be labusinessjournal.com higher taxes and rents, it would [email protected] | ext. 200 ilarly screwed up. relatively better off and might result in higher prices passed on DEPUTY MANAGING EDITOR You may have seen actually benefit from Vil- to consumers, less investment, STEVE SILKIN that last week he trav- laraigosa’s arrangement. For many, property taxes lower wages and fewer jobs. The kinds of results [email protected] | ext. 229 NEWSDESK EDITOR eled to Sacramento and are not as big a burden to them as corporate taxes. the city of Los Angeles specializes in achieving. TOM HICKS delivered a speech in (Of course, bigger businesses are more likely to be Villaraigosa says his proposals, bottom line, [email protected] | ext. 223 which he exhorted the big contributors to political types and more likely would raise taxes by billions of dollars and cre- REPORTERS RICHARD CLOUGH governor to push busi- to hire union workers, who are big supporters of ate jobs. How taking money from small busi- [email protected] | ext. 251 DEBORAH CROWE COMMENT nesses out from under his. But that’s probably just coincidence, no?) nesses will encourage them to hire people is a [email protected] | ext. 232 the umbrella of Propo- Villaraigosa is proposing this because, he mystery to me; that’s the kind of Villaraigosa- HOWARD FINE sition 13 protections. claims, Prop. 13 has become “a big corporate tax like magical thinking that’s got Los Angeles [email protected] | ext. 227 CHARLES ALEXA HYLAND That way, the state giveaway.” stuck in the box it’s in. [email protected] | ext. 235 CRUMPLEY could soak them with Huh? Under Prop. 13, corporate and residential But as one wag wrote last week on the Fox & NATALIE JARVEY [email protected] | ext. 230 higher property taxes. properties are assessed the same way and at the Hounds blog, if his plan were approved, it actually JAMES RUFUS KOREN At the same time, Villaraigosa made other pro- same rate. (By the way, that’s good because it would create lots of new jobs. [email protected] | ext. 225 ALFRED LEE posals, including a suggestion that the corporate encourages owners to put their property to its high- In Texas. [email protected] | ext. 221 tax be eliminated. est and best use, undistorted by the tax code.) JONATHAN POLAKOFF He might have an argument if commercial Charles Crumpley is editor of the [email protected] | ext. 239 If you haven’t already, take a moment to think JOEL RUSSELL that through. Such an arrangement would be a properties consistently ended up benefiting some- Business Journal. He can be reached at [email protected] | ext. 237 JACQUELYN RYAN direct assault on the state’s smaller businesses, how. But one study three years ago showed the [email protected]. [email protected] | ext. 228 VISITING FELLOW HEEJIN PARK [email protected] | ext. 241  LABJ FORUM CHIEF EDITORIAL PHOTOGRAPHER RINGO H.W. CHIU [email protected] | ext. 256 RESEARCH DIRECTOR A downgrade of the U.S. government’s credit rating and concern What are you doing with DAVID NUSBAUM Buy, Hold over Europe’s debt problems sent the stock market on a wild ride your investments amid the [email protected] | ext. 236 the week of Aug. 8-12. So the Business Journal asks: market’s volatility? VICE PRESIDENT OF ADVERTISING JOSH SCHIMMELS [email protected] | ext. 218 Or Sell? ASSOCIATE SALES MANAGER DARRIN SENNOTT [email protected] | ext. 220 ADVERTISING ACCOUNT  Dr. KEN WALTZER ever, when the market dropped over 500 points I simultaneous strategies. No. 1, hold what we have, MANAGERS JESSICA ANNAS President bought a few bargains. because you don’t sell at the bottom of the market. [email protected] | ext. 240 Kenfield Capital Strategies No. 2, our further contributions and investment for NAZ BAYAZIT I’m looking for – and find-  HOLMES OSBORNE the foreseeable future will be in Treasury bills and [email protected] | ext. 253 LATOYA KNIGHT ing – bargains. Sharp declines Principal medium-term, high-quality corporate bonds until [email protected] | ext. 214 like we’ve seen these past two Osborne Global Investors Inc. the market stabilizes. BILL MOIR [email protected] | ext. 216 weeks occur every few years I’m looking for bargains and have been on a ROSZ MURRAY and are a great opportunity to buying spree for my clients. We’ve bought Berk-  REBECCA ROTHSTEIN [email protected] | ext. 215 JIM SLATER pick up investments at a dis- shire Hathaway for the first time. Philip Morris has Managing Director [email protected] | ext. 209 count, in some cases more than more than a 6 percent dividend yield. We bought Morgan Stanley Smith Barney, Beverly Hills SPECIAL EVENTS/ 30 percent below their prices several oil companies. I’m hoping the market drops Simply reacting to the ups and downs of the ADVERTISING COORDINATOR of just two weeks ago. My again so we can buy more. market is usually a losing strategy. Now is a great MARISSA DE LA CRUZ [email protected] | ext. 213 Waltzer analysis shows stocks are time for investors to perform a thoughtful review  PRODUCTION ARTISTS already pricing in a significant recession, so I feel DANIEL FEIMAN of their portfolios and figure out if they need to SALLY FOSTER comfortable buying at current prices. Managing Director make any adjustments. Eventually, the market will [email protected] | ext. 212 PATTY TSAI-CHU Build It Backwards rebound and stabilize. Investors should position [email protected] | ext. 242  KARIM JAUDE None of the above. We are actually using two themselves to reap the rewards. CIRCULATION DIRECTOR Chief Executive MICHAEL LEVINE Dynamics Capital Group Inc. [email protected] | ext. 247 CUSTOMER SERVICE I carefully chose my stock portfolio, and keep LE MILLHAUSER updating it based on the type of product and the [email protected] | ext. 245 ZAINABU BRYANT management, and I am not selling anything. How- [email protected] | ext. 244 NEW BUSINESS DEVELOPMENT REPRESENTATIVE JEFF LYON [email protected] | ext. 210 Los Angeles Business Journal Poll CONTROLLER What are you doing with your investments NANCY SCHWARTZ [email protected] | ext. 202 amid the market’s volatility? Looking for ACCOUNTS RECEIVABLE bargains. SPECIALIST Selling PATRICIA A. BENSON and staying [email protected] | ext. 231 liquid. 4% ASSISTANTS TO THE PUBLISHER 24% BETH THERIAC [email protected] | ext. 249 PAUL KNEZEVIC [email protected] | ext. 203

RECEPTIONIST 72% ERIN SCHAUER [email protected] | ext. 270

Nothing. Riding it out.

CITY BUSINESS JOURNALS Online results for week ended Aug. 17 NETWORK 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 COMMENTARY LOS ANGELES BUSINESS JOURNAL 37 Big Development in Los Angeles City initiative launched by the mayor comes up with reforms to help streamline the planning process.

By RENATA SIMRIL and ARTURO SNEIDER

O some, Los Angeles represents the best of both worlds: Unlike efforts in the past, the cosmopolitan culture of a world-class big city and this initiative does not T the comfortable convenience of suburban life. But to many others, our unique landscape is simply seen as the out- produce yet another report come of urban sprawl. No matter your perspective, the reality is full of recommendations that city planning is done by five separate city agencies and that are extensively debated departments. All have a hand in planning, zoning, and develop- but never implemented. ment regulations, making for a complicated system of overlap- ping jurisdictions. This time, the report does For decades, developers in Los Angeles have run up against not ignore some of the difficult and often conflicting regulations that make it so diffi- realities and challenges cult to launch and complete projects, the developers are often that must be overcome reliant on a vast team of consultants and professionals simply to navigate the red tape. to enact change Earlier this year, Los Angeles Mayor Antonio Villaraigosa launched the Development Reform initiative, a strategic plan dedicated to building a better Los Angeles – the best place to live, work and visit. Thanks to this initiative – and thanks to the city’s good-faith effort to engage with professionals, developers, city staff and other stakeholders – we are moving forward with common-sense reforms that will house five key departments under one roof and make the city a more account- able, transparent, efficient and responsive partner in smart Downtown: Los Angeles City Hall building. development. It is a well-known fact that the city of Los Angeles has devoted considerable time and resources over the years to tices. They also solicited input from the broader business that will be implemented over several years. They include elec- improving its development review process, often with limited community through a series of public meetings that drew tronic document submission and processing, appointment success. It would be tempting to write this off as yet another over 150 participants. Through the continuation of the com- scheduling services, citywide online project tracking and city- dead-on-arrival proposal to improve a system that is in dire mittee, development experts will continue to inform and sup- wide performance monitoring. Together, they will help appli- need of reform. But as two private-sector development special- port future improvements to L.A.’s development processes cants get answers sooner, saving valuable time and money, and ists who have watched and participated in the formation of this and implementation of the plan. attracting more business to the city. program, it is clear to us that this time the city has taken a criti- Additionally, community stakeholders helped shape the What else is different this time? We kept it simple. This cal step toward getting it right. strategic plan. We conducted more than 70 one-on-one inter- plan does not focus on pie-in-the-sky promises but real, smart Unlike efforts in the past, this initiative does not produce views, close to a dozen community meetings, and various changes to the process that will yield tangible results. It is a yet another report full of recommendations that are extensive- online surveys. This inclusive approach formulated a plan that plan that includes input from all departments that touch ly debated but never implemented. This time, the report does will produce a more transparent and efficient development development services. It focuses on what should be done, not ignore some of the realities and challenges that must be services process. why it should be done, who should do it and when it should overcome to enact change. This time, we will see real, tangi- Second, department heads and city staff were key stake- happen. The mayor and his team, in partnership with the ble, positive changes to the process in the coming months and holders in developing the strategic plan. The advisory com- advisory committee and community, took action and created years. mittee met with every department head and staff at every rung a new way of thinking and working that will provide measur- of the management ladder, conducting a total of 90 interviews able results for businesses to create and sustain jobs in our Different approach with city officials. Staff had a stake in the process and thus city. We are confident that in a short time, Angelenos will see There are three key reasons why the process is different and ownership of the solutions. We asked those responsible for these changes for themselves. why we believe it will continue to lead to progressive and sus- carrying out the process what the challenges were and how tainable improvements in the city’s development process: they could be handled. Renata Simril is managing director for Jones Lang LaSalle’s First, development experts played an integral role in creat- Finally, the strategic plan’s emphasis on technology makes it public institutions practice covering the Southwest region ing the strategic plan. For nine months, the Development distinct from past efforts. We knew we couldn’t have effective where she advises governments on their real estate portfolio Reform Advisory Committee – a volunteer group of archi- development reform without improvements to communication and development projects. Arturo Sneider is a founding partner tects, engineers, private foundations, land-use attorneys and across the numerous departments involved in development. As of Primestor Development Inc., a national real estate develop- developers with decades of experience in Los Angeles – people who have spent countless hours following projects ment, leasing and management company specializing in moder- worked closely with city staff across various departments to through the trajectory, we also knew we needed a more trans- ate and low-income communities in urban neighborhoods. Both identify high-impact areas for improvement, analyze past city parent and integrated way to track a project’s status. As a result, serve as members of the mayor’s Development Reform Advisory development reports and audits, and review 142 best prac- the plan includes input on specific technological improvements Committee. City of Los Angeles Needs ‘Unpolitician’

By DAVID W. FLEMING and LEE KANON ALPERT bility by delivering first quarter fundraising numbers totaling Conference to Los Angeles and away from Houston, resulting more than $405,000. The sum was gathered in just 11 weeks in $48 million in attendee spending, 50,000 hotel room nights HE 2013 L.A. mayor’s race is going to have a wide-open from 579 contributors despite L.A.’s $1,000 per-person rented and millions in tax revenues. field of candidates, populated mostly by political insiders fundraising cap. That’s an average of $36,000 a week, outpac- A true political independent, Beutner will not be held T from city, county and state government. ing the seasoned political insiders in this race. Not bad for a first hostage to partisan politics or ideological special interests. As In addition to career politicians, there is someone who LA time candidate. mayor, he will seek out the best ideas from the public and pri- Magazine dubbed “The Unpolitician.” That man is civic leader vate sectors, regardless of politics, and will lead from the center. and former First Deputy Mayor Austin Beutner – and knowing Teddy Roosevelt L.A.’s next mayor needs to reduce unemployment, rein in Austin as we do, “unpolitician” is an apt description. People connect with Beutner’s vision to remake Los Ange- budget deficits, reform the pension system and tackle a whole When Beutner announced his candidacy, there were some les into a great 21st century city – a city that works. Beutner host of challenges. Beutner will shift the conversation from who questioned his viability and experience. They clearly embodies the Teddy Roosevelt model of “speak softly but what city government can’t do to what it can do. That means didn’t know him very well. Beutner is a job creator. He found- carry a big stick.” Sure, he’s quiet, but he has demonstrated the doing more with less, building new coalitions and making Los ed the firm Evercore Partners, which he built into an interna- intelligence, creativity and perseverance to get things done. Angeles a great city again – the envy of the world. tional powerhouse, employing thousands. He also has a global According to the Downtown News, in just 15 months as deputy That’s why we support Beutner as our next mayor. perspective stemming from his time in President Clinton’s mayor, Beutner’s accomplishments exceeded what most people State Department, where he led the U.S. team tasked with in city government have been able to achieve in five years. David W. Fleming is counsel at Latham & Watkins LLP and a transitioning Russia to a market economy. In addition, he has For starters, Beutner engineered the enactment of L.A.’s former chair of the Los Angeles Area Chamber of Commerce a proven track record of getting things done in City Hall dur- Business Tax Holiday, which will create 55,000 jobs. He and of the Los Angeles Business Federation. Lee Kanon Alpert ing his short tenure as L.A.’s first deputy mayor for economic brought in companies such as Mission Foods to the San Fernan- is a partner at Alpert Barr and Gross and a former chair of the and business policy. do Valley, Google to Venice and BMW to West Los Angeles. Board of Commissioners of the L.A. Department of Water and Beutner recently answered doubters about his financial via- By leveraging the city’s assets, he lured the Microsoft Partners Power. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

38 LOS ANGELES BUSINESS JOURNAL COMMENTARY AUGUST 22, 2011 Education Needs to Get Down to Business Private sector can help ensure a more educated work force by getting kids started early in the classroom.

By CELIA C. AYALA and BOB ZUKIS According to HERE’S little argument that Los Angeles and California Children’s Defense are facing tough challenges as they grapple with cuts to Fund, investment T programs and services needed to offset budget deficits that threaten to mortgage our future. in quality early For the business community, these are also tough times, with education programs economic recovery topping a wish list that also includes less can produce a rate regulation and a more business-friendly environment at City Hall and in Sacramento. of return to society However, equally important to the well-being of our com- significantly higher munities is the ability of Los Angeles and the state to produce a than a return on future educated and skilled work force, capable of meeting the most stock market challenges of an increasingly competitive global market. investments or For years, the educational debate in Southern California and elsewhere has revolved around the K-12 school system, with gov- traditional economic ernment officials encouraging school boards to improve the quali- development projects. ty of education in those grades. Another concern has been the high dropout rates in high schools across Los Angeles and California. Why should we worry? Nearly 90 percent of the fastest-grow- ing and highest-paying jobs require a high school diploma or some postsecondary education, according to the Alliance for Excellent Education, a national policy and advocacy organization. The same organization points out that one-third of American students – about 1.3 million a year – do not graduate from high Hands On: Preschool teacher interacts with some students. school and estimates that dropouts from the class of 2008 will cost California alone nearly $42.1 billion in lost wages over their lifetimes. Closer to home, the Los Angeles Unified School ety significantly higher than a return on most stock market ized countries, and America should follow suit. District recently reported its high school graduation rate was investments or traditional economic development projects. Yet, Many people wonder how preschool can have such a huge only 56 percent in 2010-11. despite such evidence, little is being done to insert quality impact. One reason is brain development. Simply put, a 4-year- Public-private partnerships are one solution that should be preschool as an essential part of education reform. old’s brain is hard-wired to learn at an amazing rate. As noted considered. There is an opportunity for business, community About half of the 4-year-olds in Los Angeles County today by Earlychildhood News, whose target audiences are teachers and government leaders to have a constructive dialogue about do not attend preschool, and that is an issue that must be reme- and parents of young children, 50 percent of a person’s ability the future of education, how to best prepare children for life and died. Publicly funded programs – such as State Preschool and to learn is developed in the first years of life. careers, and the role that high-quality preschool can play. Head Start – are available to some, but only the poorest families Given such statistics, engaging in a discussion on how to best Being ready for kindergarten has become more important qualify and spaces are scarce. improve our children’s education without starting with preschool than ever, with studies showing those who enter elementary For middle-class families, the high cost of private preschool is a deficient proposition. We must take preschool into consider- school with an achievement gap are likely to struggle and often makes it a luxury they cannot afford. As a result, our soci- ation when we’re discussing our children’s education needs. require remedial help throughout their school experience. This ety suffers, as do many children who enter school not prepared Until then, it is imperative that we convey to policymakers translates into a future work force that is ill-prepared to meet the mentally or socially. the importance of public investment in early education. high demand for skills necessary to place Los Angeles and Cali- So, what is the solution? The alternative is more costly, and one we cannot afford. fornia in the forefront of the global economy. For starters, a prekindergarten-through-12th-grade approach to education policy needs to take root in Los Angeles and across Celia C. Ayala is chief executive of Los Angeles Universal Return on investment the nation to ensure America is able to produce a top-notch Preschool. Bob Zukis is a partner with PwC U.S. and member According to Children’s Defense Fund, investment in quali- work force that takes into account children’s need for a quality of L.A.U.P.’s Corporate Council, a group of local business ty early education programs can produce a rate of return to soci- education at an early age. This is happening in most industrial- leaders that champions preschool education.

 LETTERS

In the Bus Lane to do tax preparation and bookkeeping …” is rather misleading. the people involved in these changes. This is not in any way a Re: The op-ed in the Aug. 1 issue headlined “Time to Apply the An enrolled agent is a federally licensed tax practitioner who trade mission, and in any event the U.S. embargo bars all Brakes to L.A.’s Car Culture?” has passed a rigorous examination in the field of taxation and is investment and nearly all trade. empowered by the U.S. Treasury Department to represent tax- I read some of the same information cited in the op-ed, but I payers for audits, collections and appeals before all administra- Philip Peters have different conclusions: tive levels of the Internal Revenue Service. Lexington Institute Only about 40,000 (1 percent) of L.A.’s 4 million residents Enrolled agents are the only taxpayer representatives who Arlington, Va. live downtown. This is an increase but not a trend. If this popu- receive their right to practice directly from the U.S. govern- lation grew tenfold it would not compare with the San Fernando ment (attorneys and certified public accountants are licensed • • • Valley’s 2 million people by states and their licenses are state specific). The enrolled Doing the Right Thing An expanded bus system would serve courts, food and gar- agent’s license is national, not state specific, so enrolled Re: The Comment column in the Aug. 8 issue headlined ment districts and cultural/entertainment venues at far less cost agents are able to represent taxpayers located throughout the “Business of Doing the Right Thing”: than rail, and it would remain flexible for future changes in jobs country. and housing. Also, unlike CPAs and attorneys who may choose to focus Enjoyed the commentary on John Anderson. Amazing life The Inland Empire will grow again as soon as more employ- their practices on nontax areas, all enrolled agents specialize in story… and how appropriate that he simply lived by the ers locate there, and young families will follow the jobs and taxation. motto of always being ethical in his business. Always doing lower housing costs. It will always be less expensive than the the right thing. city of Los Angeles. The “car culture” allows people to have the George A. Van Buren Not sure why this is such a hard thing for some business freedom to choose where they want to live and where they want Van Buren & Associates folks to learn. to work. That sounds good to me. San Pedro Nick Cavarra Laurence S. Goldstein • • • Los Angeles Culver City Cuba Trip Re: The article in the Aug. 8 issue headlined “Setting Up • • • Cuban Beachhead”: Licensed, Not Certified Re: The article in the Aug. 1 issue headlined: “Agents Using From your headline, readers might get the impression that a LETTERS: Please keep your letters less than 150 words. Term ‘Certified’ Doesn’t Add up for CPAs”: trip that my organization is planning with members of the Los Include your name, address and daytime phone number on Angeles Area Chamber of Commerce is geared to business all submissions. We reserve the right to edit letters for I agree that enrolled agents (I am one) should not use the promotion. brevity and taste. term “certified” because we are not certified. We are licensed. Not so. We will learn about Cuba’s economy and the new E-mail: [email protected] The article’s comment that enrolled agents are “authorized policies that are expanding the private sector, and we will meet 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

AUGUST 22, 2011 INDEX LOS ANGELES BUSINESS JOURNAL 39

‘There were no ‘She said, ‘Hopefully we clap designer jeans, “I want this shop our hands after no Gucci bags in my place.”’ we see the and no jewelry.’ RAUL OJEDA, premiere numbers.’ ILSE METCHEK, Don Ville, BRAD ROTH, California Fashion on landlord Stun Creative Inc., Association, Julie Newmar, on promoting TV shows, on her African safari, PAGE 3 PAGE 8 PAGE 3

PEOPLE Cosby, Bill ...... 3 Johnson, Earvin ...... 8 O Sneider, Arturo ...... 37 Ojeda, Raul ...... 3 Crosson, Liz ...... 1/32 K Sotoodeh, John ...... 14 Omotoso, Mike ...... 7 Czinger, Kevin ...... 7 Karsh, Bruce ...... 14 Spector, Sean ...... 6 A Ong, Meryl ...... 26 D Kattan, Tamer ...... 12 Spertus, James W...... 6 Aboulafia, Richard ...... 1/31 Osborne, Holmes ...... 36 Davis, Melissa ...... 6 Kim, Alex ...... 14 Alpert, Lee Kanon ...... 37 Steinberg, Scott ...... 6 Kim, Paul ...... 1/33 P Anderson, David ...... 5 DeRoma, David ...... 12 Steinke, Richard ...... 14 Kim, Peter ...... 1/32 Pagnetti, Federico ...... 1/32 Anderson, Percy ...... 6 F Strawbridge, Sean ...... 14 Kostyrko, George ...... 1/32 Paryani, Anita ...... 14 Arnold, Eric ...... 12 Strelitz, Tim ...... 1/32 Feldstein, Mark ...... 8 Krieg, Kenneth ...... 1/31 Pasternak, Igor ...... 1/31 Asmus, Peter ...... 1/31 Fitzgibbon, John ...... 14 Krishna, Aradhna ...... 10 Peters, Philip ...... 38 Ayala, Celia C...... 38 T Flax, Larry ...... 15 Pevzner, Edward ...... 1/31 L Tabatabai, Hamid ...... 6 B Fleming, David W...... 37 Lakner, Dorothy ...... 1/32 Q Tangen, Darren ...... 5 Bayer, Michael ...... 1/31 Fujita, Hiroyuki ...... 4 Lavallee, Ian ...... 10 Quinlan, Bret ...... 26 Tether, Anthony ...... 1/31 Beanum, Forrest ...... 7 G Levine, Michael ...... 12 Beder, Eric ...... 1/32 R Tompkins, Destin ...... 5 Gaha, Eden ...... 5 Lewis, Rochelle ...... 1/32 Beutner, Austin ...... 37 Resnick, Neil ...... 26 Garcetti, Eric ...... 15 Liberman, Mark ...... 1/33 V Bodlovich, Mike ...... 26 Rizzo, Mike ...... 26 Gates, Donna ...... 12 Lubell, Jeff ...... 1/32 Van Buren, George A...... 38 Bosel, John ...... 7 Roberts, Fredric ...... 3 Goldstein, Laurence S...... 38 Lupo, Don ...... 12 Van Sinderen, Jeff ...... 5 Boyd, Michael ...... 1/33 Rosenfield, Rick ...... 15 Greif, Lloyd ...... 15 Lyman, Chris ...... 3 Boyer, Chris ...... 10 Roth, Brad ...... 8 Villaraigosa, Antonio ...... 15, 36, 37 H Boyer, Shari ...... 10 M Rothstein, Rebecca ...... 36 W Hallaway, John ...... 1/32 Mann, Bob ...... 1/33 Ryan, Lance ...... 26 Breitman, Reid ...... 6 Wallace, Matthew ...... 26 Brundage, Corey ...... 3 Harris, Kamala ...... 14 Marks, Howard ...... 14 Rydell, Alexander ...... 3 Bryant, Kobe ...... 1/33 Harris, Marc ...... 6 Matyas, Andrew ...... 26 Rydell, Mark ...... 3 Waltzer, Ken ...... 36 Hart, G.J...... 15 Waxman, Bill ...... 26 Burke, Michael ...... 5 Metchek, Ilse ...... 3 S Hens, Lars ...... 14 Murtaugh, Phil ...... 7 Webb, Earl ...... 26 C Sackler, Eric ...... 26 Hickey, Mike ...... 6 Musk, Elon ...... 15 Wynne, Michael ...... 1/31 Callahan, Liam ...... 6 Schroeder, Holly ...... 1/32 Hodess, David ...... 6 Cardenas, Michael ...... 4 N Schumacher, John ...... 26 Huerta, Carlos ...... 14 Y Cardone, Grant ...... 12 Nadler, Jason ...... 5 Sheets, Frank ...... 1/32 Hustvedt, Marc ...... 5 Yuceler, Fatma ...... 1/33 Caruso, Rick ...... 15 Namvar, Ezri ...... 6, 36 Siegel, Greg ...... 5 Cavarra, Nick ...... 38 J Nera, Valerie ...... 1/32 Silverman. Ben ...... 5 Z Clinton, Bill ...... 37 Jaude, Karim ...... 36 Newmar, Julie ...... 3 Simril, Renata ...... 37 Zukis, Bob ...... 38

COMPANIES, California Pizza Kitchen Inc...... 12, 15 Goldsign ...... 1/32 M Serious Business ...... 5 California Water Good Solutions Group ...... 10 Magento Inc...... 15 Shamrock Capital Advisors LLC ...... 4 ASSOCIATIONS, ETC. Quality Control Board ...... 1/32 Google Inc...... 4, 37 MannKind Corp...... 15 Shine Group ...... 5 Calstart ...... 7 Great Wall Motor Co...... 7 Marcus & Millichap Capital Corp...... 14 Shulman Hodges & Bastian LLP ...... 6 Caris & Co. Inc...... 1/32 Grubb & Ellis Co...... 26 Merrill Lynch & Co...... 14 Singapore Airlines ...... 1/33 1 - 9 Caruso Affiliated Group ...... 15 Metalica Consultores ...... 15 H Skechers USA Inc...... 15 1QuarterDeck ...... 26 CB Richard Ellis Group Inc...... 26 MGM Resorts International ...... 15 Hanjin Shipping Holdings Co...... 14 Sony Corp...... 12 Citizens of Humanity LLC ...... 1/32 Microsoft Corp...... 12 A Hasbro Inc...... 12 Space Exploration Technologies Corp . . .15 Coca-Cola Bottling Co. Mission Foods Corp...... 37 Adidas AG ...... 12 Home Depot Inc...... 12 SSA Terminals LLC ...... 14 of Southern California ...... 10 Mitsubishi Motors North America ...... 7 Aecom Technology Corp...... 5 Honda North America Inc...... 12 Stater Bros...... 10 Coca-Cola Co...... 12 MoPo Entertainment Inc...... 8 Aeros ...... 1/31 Hot Topic Inc...... 5, 15 Stun Creative Inc...... 8 Alpert Barr & Gross ...... 37 Coda Automotive Inc...... 7 Morgan Keegan & Co. Inc...... 5 Hudson Jeans ...... 1/32 T American Airlines Inc...... 1/33 Coldwell Banker Commercial NRT . . . . .26 Morgan Stanley Smith Barney ...... 36 Hulu LLC ...... 5 TBWA Worldwide Inc...... 12 American President Lines Ltd...... 14 CollegeHumor Media ...... 5 MovieClips Inc...... 4 Teal Group Corp...... 1/31 American Public Colony Financial Inc...... 5 I N Team One ...... 12 Gardens Association ...... 12 Crispin Porter & Bogusky ...... 12 Iberia Lineas Aerias de Espana SA . . . .1/33 Namco Capital Group Inc...... 6 TechSavvy Global LLC ...... 6 Anschutz Entertainment Group ...... 12 IGN Entertainment Inc...... 6 National Geographic Society ...... 12 D Tesla Motors Inc...... 7 APM Terminals Pacific Ltd...... 14 Davie Brown Entertainment ...... 8 IndieClick ...... 4 Netflix Inc...... 6 Apple Inc...... 12 International Rectifier Corp...... 15 Nissan Motor Corp...... 7 Tetra Tech Inc...... 15 Dean Foods Co...... 4 Texas Industries Inc...... 1/32 Ares Management LLC ...... 4 Delta Air Lines Inc...... 1/33 Interpublic Group of Cos...... 12 Nordstrom Inc...... 1/32 Texas Roadhouse ...... 15 Ark Advisors ...... 8 Demand Media Inc...... 4 IPOScoop.com ...... 14 Nox Os Audio ...... 12 Thought Equity Motion ...... 4 Autumn Games ...... 12 Deutsch LA Inc...... 12 NPD Group Inc...... 6 J Total Terminals International LLC ...... 14 Avison Young (Canada) Inc...... 26 DineEquity Inc...... 5 J.D. Power and Associates ...... 7 O Toyota Motor Corp...... 7 AZ Container Freight Station ...... 26 Direct2Drive.com ...... 6 Janco Partners Inc...... 6 Oaktree Capital Management LLC ...... 14 True Religion Apparel Inc...... 1/32 AZ West ...... 26 Don Ville ...... 3 Jones Lang LaSalle Inc...... 37 OnLive Inc...... 6 TubeFilter ...... 5 B Dynamics Capital Group Inc...... 36 K OpenGate Capital ...... 4 Turkish Airlines ...... 1/33 B. Riley & Co. LLC ...... 5 E Keep On Trucking Co...... 1/32 Osborne Global Investors Inc...... 36 Bank of America N.A...... 5 Tutor Perini Corp...... 15 Eagle Marine Services Ltd...... 14 P Blaine Group ...... 12 Kenfield Capital Strategies ...... 36 TXI Riverside Cement ...... 1/32 eBay Inc...... 15 Korean Air ...... 1/33 Palisades Capital LLC ...... 6 Blitz ...... 12 U Electus ...... 5 Peppy LLC ...... 26 Bloomingdale's Inc...... 1/32 L Energizer Holdings Inc...... 12 Pike Research ...... 1/31 U.S. Food and Drug Administration . . . .15 BMW of North America Inc...... 37 L.A. Inc...... 1/33 Evercore Partners ...... 37 Pollack PR Marketing Group ...... 12 V Body Ecology ...... 12 Latham & Watkins LLP ...... 37 PopTent Inc...... 3 Boeing Co...... 26 F Van Buren & Associates ...... 6 Levine Communications Office ...... 12 Port of Long Beach ...... 14, 15 Boyd Group International Inc...... 1/33 Fantage.com Inc...... 12 Visa Inc...... 38 Lexington Institute ...... 38 Port of Los Angeles ...... 15 Break Media ...... 5 Farmer John ...... 10 Volkswagen AG ...... 12 Lions Gate Entertainment Corp...... 5 PricewaterhouseCoopers LLP ...... 38 Brean Murray Carret & Co...... 1/32 Farmers Group Inc...... 12 Lockheed Martin Corp...... 1/31 Primestor Development Inc...... 37 W Brother International Corp...... 3 Fat Spoon ...... 4 Los Angeles Area Warrior Poets ...... 5 Building Industry Association ...... 1/32 Fisker Automotive Inc...... 7 Chamber of Commerce ...... 37, 38 R Watson Land Co...... 26 Burger King Holdings Inc...... 12 Fonality Inc...... 3 Los Angeles Business Federation ...... 37 R.W. Mann & Co...... 1/33 Wells Fargo & Co...... 14 Buster Ink ...... 8 Ford Motor Co...... 7 Los Angeles City Council ...... 15 Red Interactive Agency ...... 12 Westfield Group ...... 7 BYD Automobile Co. Ltd...... 7 Fox Audience Network ...... 5 Los Angeles County Reville LLC ...... 5 Willie's Shoe Service ...... 3 Fresh & Easy Rosa Mexicano ...... 4 C Economic Development Corp...... 1/33 Wonacott Communications ...... 12 Neighborhood Market Inc...... 4 RSS Graffiti ...... 4 Caesars Entertainment Corp...... 15 Los Angeles County Superior Court . . . .15 Wrightwood Capital LLC ...... 4 California Attorney General's Office . . . .14 G Los Angeles S Y California Bank & Trust ...... 14 GameFly Inc...... 6 Department of Water & Power ...... 15 Saehan Bancorp ...... 15 YouTube LLC ...... 5 California Chamber of Commerce . . . .1/32 GameStop Corp...... 6 Los Angeles International Airport . . . .1/33 Saks Inc...... 1/32 California Fashion Association ...... 3 General Motors Corp...... 7 Los Angeles Universal Preschool ...... 38 Santa Monica Baykeeper ...... 1/32 Z California Metal-X Inc...... 1/32 Golden Gate Capital ...... 15 Los Angeles World Airports ...... 1/33 SendLove Inc...... 3 Zippo Manufacturing Co...... 3

These indexes list the people, businesses, associations, organizations, schools, etc., that are named in this week's issue. The numbers refer to the page on which the name is found. Numbers with slashes refer to pages on which lengthier articles are located that contain the name. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

40 LOS ANGELES BUSINESS JOURNAL AUGUST 22, 2011

How often do you have to teach your business banker, your business?

SM

There’s only one way for a bank to thoroughly understand your business. Spend years on it.

That’s why Comerica Bank business bankers have been with Comerica for an average of 12 years. So you always know they know you and your business.

We’ve been adding value by bringing forth meaningful ideas to help companies solve business challenges for almost 150 years. Consistently.

Want to learn more? Ask Comerica about a one-on-one consultation with a seasoned banker.

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* Based on commercial and industrial loans as a percentage of total assets. Data provided by Highline Financial LLC, a Thomson Reuters Company, December 2010.

To find a business banker nearest you, please visit us at comerica.com/business or MMITTED to call us at 800.979.0850.

SM Business MEMBER FDIC. EQUAL OPPORTUNITY LENDER. NATIONAL SBA PREFERRED LENDER. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

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1 HEADLINES: Touching headlines leads you directly to the labj.com article. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | PAGE JUMPS Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fi ngertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

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2 PAGE JUMPS: Touch jump tags leads you to and from the jump page 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | ADVERTISING LINKS Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fi ngertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

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3 ADVERTISING LINKS: Touch hyperlinks leads you directly to the website 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | TABLE OF CONTENTS PAGE Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fi ngertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

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4 TABLE OF CONTENT: Touch table of content teaser will jump directly to the page of the story. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | NAVIGATION TOOLBAR Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fi ngertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

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5 NAVIGATION TOOLBAR: Touch navigation button to go to specifi c page indicated. iPad Only 'Thumbnails, LABJ User Guide, Front Page and Table of Contents will appear on iPad. Computer The entire navigation toolbar for computers will appear for expanded navigation options. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | THUMBNAILS Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fi ngertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

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33 34 35 36 37 38 39 40 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | DOWNLOAD INSTRUCTION FOR PC/MAC Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fingertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

We recommend you read the very brief CBJ Digital Edition User Guide which you can download right now at:

http://www.cbjonline.com/a3sdbj/resources/Digital-Edition-InstructionsONLINE.pdf

The User Guide will help you get the most out of the many enhancements incorporated into the Digital Edition.

To read the Digital Edition on either your PC/MAC please follow the instructions below;

To Download: 1. Click on the below listed URL: www.labj.com/digital 2. Click on the edition you wish to download (the editions for each paper are represented by an icon which appears on the Web page you access with the browser). 3. Wait as the selected edition is downloaded into your browser. Download progress will vary from different browsers. 4. The downloaded edition will appear in your browser

Reading Instructions (start here if you have already downloaded the Digital Edition into your browser)

1. Save the Los Angeles Business Journal Digital Edition in an easily accessible folder on your computer. We suggest creating a Digital Edition folder in your Documents Folder where you can save each issue of the Digital Edition. 2. Go do the folder with the Digital Edition, locate the Digital Edition icon and the Digital Edition will open in Adobe Reader. If you don’t have a copy of Adobe Reader on your computer, go to www.labj.com/digital and download a free copy of Adobe Reader. 3. As the Digital Edition opens inside Adobe Reader you will be asked to allow the Digital Edition to open in the full screen mode. 4. You will note a series of buttons across the top of the page of the Digital Editions. The buttons provide the following commands:

Previous Page, 2-Page Spread, 1-Page View, Thumbnails, User Guide, Front Page, Table of Contents, Zoom-in, Zoom-out, Next Page

There are addition links embedded in the Digital Edition (and described in the User Guide) which are intended to enhance your reading experience.

Note: the Digital Edition can also be read on Android, Apple, Blackberry and Windows smart phones and on Kindle and Nook digital reading devices. 2-Page Spread Single Page View Thumbnails | LABJ User Guide | Front Page | Table of Contents Previous Page Zoom In Zoom Out Next Page

DIGITAL EDITION USERS GUIDE | DOWNLOAD INSTRUCTION FOR iPAD Los Angeles Business Journal digital edition provides links to navigate through pages and articles easily whether you are on your mobile device such as iPad and computer. With a the touch of your fingertips on the headlines, the digital edition will directly link you to the website where the article is placed and can be forwarded through email or copied and pasted on documents of choice.

We recommend you read the very brief CBJ Digital Edition User Guide which you can download right now at:

http://www.cbjonline.com/a3sdbj/resources/Digital-Edition-InstructionsONLINE.pdf

The User Guide will help you get the most out of the many enhancements incorporated into the Digital Edition.

To read the Digital Edition on either your iPad please follow the instructions below;

To Download: 1. Click on the below listed URL: www.labj.com/digital 2. Click on the edition you wish to download (the editions for each paper are represented by an icon which appears on the Web page you access with the browser). 3. Wait as the selected edition is downloaded into your browser. Download progress is marked by a blue thermometer indicator in the URL bar of the browser. 4. The downloaded edition will appear in your browser

Reading Instructions (start here if you have already downloaded the Digital Edition into your browser) 1. To read the Digital Edition you must move the Edition from your browser to a digital reader. 2. Move the downloaded edition into the iBooks digital reader (iBooks is a standard app delivered on all iPads. The app is available free on in the Apple app store should you need to download a copy of the app) by tapping in the center of the page until you see the "open in" button appear in the upper right-hand corner of the page. 3. Tap on the "open in" button. A list of apps will appear. Select iBooks. After a delay of a few moments, the digital edition will appear on a bookshelf in the iBooks app. 4. Tap on the image of the digital edition shown on the bookshelf and the edition will open in iBooks. 5. Use the tools at the top of each page of the digital edition in combination with the built in tools in iBooks to read and navigate the edition. 6. You will note a series of buttons across the top of the page of the Digital Editions. The buttons provide the following commands:

Thumbnails, User Guide, Front Page, Table of Contents

7. Enjoy reading your weekly digital edition of the Los Angeles Business Journal 8. Please give us feedback by sending me an email at: [email protected]

Note: the Digital Edition can also be read on Android, Apple, Blackberry and Windows smart phones and on Kindle and Nook digital reading devices.