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Terms of Reference Digital Marketing and Social Media Consultant

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Terms of Reference Digital Marketing and Social Media Consultant Terms of Reference Digital marketing and social media consultant Organizational background Radio Erena (https://erena.org/) was founded in June 2009 by Eritrean journalists in exile and began to broadcast from Paris. Since its creation, Radio Erena is the only independent radio station broadcasting in Eritrea and abroad on subjects of interest for the Eritrean people. Radio Erena is a significant source of information for Eritreans. In addition to the team of 4 journalists based in Paris, the radio counts twelve correspondents around the world. The team produces a daily news edition, covering Eritrean and international news, as well as cultural, social, political and entertainment programs, which allow Eritreans inside the country to hear ideas different from the one-track thinking imposed by the regime. The radio broadcasts in Tigrinya and Arabic, the two official languages of Eritrea, by satellite (two hours of daily 24-hour loop programming), over the Internet, and also on shortwave. The satellite and radio broadcast area cover Eritrea, as well as several other countries in the region. Most families in town have a satellite dish, and radio stations are more easily accessible in the countryside, so most Eritreans can listen to Radio Erena. Since fall 2014, a new service has been available, allowing the diaspora and refugees to listen to Radio Erena in several countries by dialing a free number from any phone. This service allows you to reach an audience whose only means of communication is a simple mobile phone. A smartphone app has also been developed, available on Android and iPhone. Over ten years, the radio has built up a strong reputation as an independent and a reliable source of information and as well as a large audience both inside the country and in the diaspora. The scope of influence of the radio is already large with an estimate of 520,000 listeners in the country. Radio Erena's remarkable work is recognized and rewarded internationally. After winning the One World Media Award in 2017, the radio was honored with a “special mention” by the French Human Rights Commission in 2019. Mission Radio Erena is a non-profit organization, which targets audiences in Eritrea, one of the very most freedom-restricted media environments on Earth, as well as those that have fled the country. It performs an indispensable public service by delivering independent radio programs by satellite to people in Eritrea, and to those outside the country via satellite and digital platforms. Since its creation, the radio has been funded by international donors, but is now aiming to diversify its sources of revenue. Thus, Radio Erena is now looking for increasing revenue generation, through digital platforms targeting the diaspora audience (mostly based in North America and Europe). The consultant will be in charge of the development and operational implementation of digital marketing strategies in coordination with Radio Erena team including: Perform audits on the digital environment and the use of social media; Develop a marketing strategy, short, middle and long term; Lead the implementation of a consumer-generated revenue plan based on previous consultancy work; Development of free and / or paid digital marketing campaigns via dedicated platforms: advertising investments on social networks - SMO (Twitter, Facebook), launch of marketing automation campaigns (creation of emails, sending and tracking) and creation of remarketing campaigns; Work on natural referencing (SEO) and paid (SEA); Training of Radio Erena employees in the management of social networks (mainly Twitter, YouTube and Facebook); Advise of the production of visual supports dedicated to the web; Build reporting templates on the performance of digital actions based on project objectives. This mission requires to closely work with the team of journalists in order to get a good understanding of the specifies of the Eritrean cultural background and build custom made solutions. Deliverables • A digital marketing strategy; • A step by step action plan for the consumer-generated revenue strategy; • Reporting templates on digital performance; • A full report on the mission and results regarding short term actions. Terms & conditions Starting date: September 2020 Duration: 40 days over a 6-months period Supervisor: Assistant Director / Editor in chief Consultancy fee: Negotiable Profile • Bachelor’s degree in Marketing, Business or any related field • In-depth knowledge of social media platforms • At least 5 years-experience in consulting on marketing and social media • Experience in data and performance analysis • Ability to give actionable recommendations • To be a good listener and problem solver • To be able to work in a multi-cultural environment • Excellent command of English (spoken and written) is necessary • Experience with media organizations is an asset Interested parties are requested to submit a letter of motivation specifying the major points of the work strategy they would propose for the mission, a resume and expected consultancy fee to: [email protected] Negotiations start upon receipt of expressed interest from qualified candidates. .
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