Best Practices for Social Media Management
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Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl. -
10 Ways Infographic Site
10 Ways a Media Consultant Will Save Your Company 1 Specialized Expertise This is a major reason why Media/Marketing Consultants are sought out and valued by their clients – an organization needs the special expertise that is scarce, or non-existent in their own company. Media/Marketing Consultants often have 20+ years of experience in their industry and stay up to date on the latest trends. To find someone with expertise comparable to a Media/Marketing Consultant, most companies would need to hire a senior-level employee, at a senior level salary. Finding that person can be like trying to find a needle in a haystack. 2 Experience If we’re comparing hiring a Media/Marketing Consultant to hire a junior-level employee, there is no comparison. When you hire a reputable Media/Marketing Consultant you can be confident that he or she knows what to do and will get it done. When you try to save money, by hiring an employee with little experience, it’s like paying someone to learn as they go, with your brand as the guinea pig. 3 Objectivity Let’s face it, with anything in life it sometimes takes someone from the outside looking in to see what’s wrong. Your employees may have a vested interest in “what you’re doing now”….because they do it. But, if it’s not working well, a Media/Marketing Consultant can be that valuable third party to look at things without attachment and tell you “what needs to happen”, and “why”. Bringing in a Media/Marketing Consultant is a great way to breathe new life into your marketing efforts and make sure you have a strategy that works, not just a process that happens because “that’s what we’ve always done”. -
The Definitive Guide to B2B Social Media by Marketo Workbook
The Definitive Guide to B2B Social Media A Marketo Workbook www.marketo.com Contents Why Should I Read The Definitive Guide to B2B Social Media? 03 Social Networks 23 Facebook 23 Part One LinkedIn 25 What is Social Media and Why Does My Business Need It? 04 Online Video 27 Presentation and Document Sharing 28 Why Social Media for B2B? 05 Widgets 29 Choosing Your Social Media Identity 06 Bookmarking 30 Social Sharing 07 Photo Sharing 31 Social Validation 08 Podcasting 32 Advertising in Social Media 09 Social CRM 33 Inbound Marketing 10 CHECKLIST – Pitfalls to Avoid in Social Media Marketing 34 Part Two Part Four Laying the Foundation 11 Incorporating Social Media at Every Stage of the Revenue Cycle 35 CHECKLIST – Is Your Company Ready for Social Media? 12 Developing Early Stage Leads Before They Enter Your Database (“Seed Nurturing”) 36 ACTION ITEMS – Developing a B2B Social Media Plan and Social Media Policy 13 Building Relationships with Known Prospects (“Lead Nurturing”) 37 WORKSHEET – Your B2B Social Media Plan 14 Supporting the Sales Cycle (“Opportunity Nurturing”) 39 Social Media Policy 16 Deepening Relationships with Existing Customers (“Customer Nurturing”) 40 Part Three Part Five B2B Social Media Tactics and Metrics 17 The ROI of Social Media 41 Social Media Tactics for Every B2B Marketer 18 The Challenges of Measuring Social Media 43 Blog 19 Focusing on the Business ROI 44 Commenting 20 Conclusion 45 Microblogging 21 Contact and Acknowledgements 46 © 2010 Marketo, Inc. All rights reserved. 02 Why Should I Read The Definitive Guide to B2B Social Media? Why this is important Social media is here to stay. -
$1.2 Trillion Owed Creates Long-Term Problems for Auto Industry, Home Sales Page 13
STATE LEGISLATURE What ails lawmakers Preview of the special legislative session called to consider Insure Tennessee. STREET LEVEL Veggie thrill P4 in Berry Hill Berry Hill’s Sunflower Café is DAVIDSONLedger • WILLIAMSON • SUMNER • CHEATHAM • RUTHERFORD WILSON ROBERTSON • MAURY • DICKSON • MONTGOMERYpeddling • KNOX • ANDERSON better health •BLOUNT with •SEVIER its popular vegetarian dishes. The popular veggie burger P14 OPEN FOR DETAILS January 30 – February 5, 2015 The power of information.NASHVILLE EDITION Vol. 41 | www.TNLedger.com Issue 5 | FORMERLY WESTVIEW SINCE 1978 Page 13 Dec.: Dec.: Keith Turner, Ratliff, Jeanan Mills Stuart, Resp.: Kimberly Dawn Wallace, Atty: Mary C Lagrone, 08/24/2010, 10P1318 In re: Jeanan Mills Stuart, Princess Angela Gates, Jeanan Mills Stuart, Princess Angela Gates,Dec.: Resp.: Kim Prince Patrick, Angelo Terry Patrick, Gates, Atty: Monica D Edwards, 08/25/2010, 10P1326 In re: Keith Turner, TN Dept Of Correction, www.westviewonline.com TN Dept Of Correction, Resp.: Johnny Moore,Dec.: Melinda Atty: Bryce L Tomlinson, Coatney, Resp.: Pltf(s): Rodney A Hall, Pltf Atty(s): n/a, 08/27/2010, 10P1336 In re: Kim Patrick, Terry Patrick, Pltf(s): Sandra Heavilon, Resp.: Jewell Tinnon, Atty: Ronald Andre Stewart, 08/24/2010,Dec.: Seton Corp 10P1322 Insurance Company, Dec.: Regions Bank, Resp.: Leigh A Collins, In re: Melinda L Tomlinson, Def(s): Jit Steel Transport Inc, National Fire Insurance Company, Elizabeth D Hale, Atty: William Warner McNeilly, 08/24/2010, Def Atty(s): J Brent Moore, 08/26/2010, 10C3316 10P1321 -
For Immediate Release Contact: Chris Kuechenmeister Frito-Lay 214-422-8901 Cell [email protected]
For Immediate Release Contact: Chris Kuechenmeister Frito-Lay 214-422-8901 cell [email protected] FOUR CONSUMER-CREATED DORITOS ADS CRASH THE SUPER BOWL, NOW FACE THE PROS IN ATTEMPT TO WIN $5 MILLION PRIZE Top-Voted “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” Contending for Top-Three Sweep in USA TODAY Ad Meter In Order to Take Home Big Bucks PLANO, Texas (Feb. 7, 2010) — Doritos tortilla chips – the bold, intense snack brand within PepsiCo’s Frito-Lay division – put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials -- ―Casket,‖ ―House Rules,‖ ―Snack Attack Samurai‖ and ―Underdog‖ -- during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year’s Doritos ―Crash the Super Bowl‖ program determined the winners from six finalists, all of whom now have realized a dream come true, and taken a huge leap forward in pursuing their passions. Originally planned for just three consumer-created ads to air, Crash the Super Bowl’s unprecedented level of consumer excitement and attention this year, along with the impressive creativity of all of the finalists, led the brand to its bold decision to air a fourth consumer-created spot, which also is eligible for the potential grand prizes. The four winning ads (in alphabetical order) are: ―Casket‖ by Erwin McManus of Whittier, CA ―House Rules‖ by Joelle De Jesus of Hollywood, CA ―Snack Attack Samurai‖ by Ben Krueger of Minneapolis, MN ―Underdog‖ by Joshua Svoboda of Raleigh, NC Now, McManus, De Jesus, Krueger and Svoboda have their eyes on one more prize. -
Social Media Consultant Agreement
Social Media Consultant Agreement This Agreement is made this ______ day of _____ 201 between: 1 of 2 – Kathy Bennett from here2bhelpful Concierge Services, an independent social media Concierge Consultant's Tasks: The Company is retaining Consultant to perform certain tasks relating to the development, set up, marketing and promotion of the Company’s business through social media. Compensation For all services to be rendered by Consultant under this Agreement, the Company agrees to pay Consultant compensation as set out in Addendum- Social Media Packages The Company will also reimburse expenses incurred by Consultant on behalf of the Company, however, such expenses shall be approved in writing by the Company prior to the time they are incurred. For Example if a third party is required – graphic designer. Payments will be made on the First Day of Each Month. Consultant will provide the Company with appropriate invoices on or before the 25th day of the month prior to monthly payments. Terms This Agreement is effective from the date of execution and shall continue for a period of three months and thereafter shall continue on a monthly basis until terminated at will in writing by either party. Either party shall have the option of terminating this Agreement on seven (7) days written notice mailed to the other party. All work done by Consultant shall be immediately turned over to the Company and all payments for work performed by the Consultant shall become immediately due and payable. The Company shall be obligated to pay Consultant only the compensation earned and expenses incurred prior to termination. -
Establishing the Legitimacy of Social Media Marketing in the Luxury Segment
Establishing the legitimacy of social media marketing in the luxury segment A thesis submitted to the Bucerius/WHU Master of Law and Business Program in partial fulfillment of the requirements for the award of the Master of Law and Business (“MLB”) Degree Kimberly Ewton July 26, 2013 14.520 words (excluding footnotes) Supervisor 1: Prof. Dr. Martin Fassnacht Supervisor 2: Vincent Schmidlin 1.Introduction ………………………………………………………………………………... 2 2. Marketing today …………………………………………………………………………… 4 2.1 A new paradigm ………………………………………………………………………….. 4 2.2 Shifts in consumer culture ……………………………………………………………….. 6 3. Luxury consumers …………………………………………………………………………12 3.1 Digital habits and perceptions …………………………………………………………... 12 3.2 Target groups of tomorrow ……………………………………………………………... 16 4. Social Media ……………………………………………………………………………... 20 4.1 Attempting a definition …………………………………………………………………. 20 4.2 The Topic Circle® ……………………………………………………………………….. 24 4.3 The storefront concept…………………………………………………………………... 27 5. Luxury brands in social media …………………………………….……………….…….. 29 5.1 Overview of best performers …..………………………………………………………... 29 5.2 Burberry the pioneer …………………………………………………………………..... 35 5.3 Rolex the late-comer ……..……………………………………………………………... 39 5.4 Trend setters …………………………………………………………………………….. 41 5.5 Other examples …………………………………………………………………………. 44 5.6 Observations ……………………………………………...…………………………….. 48 6. Conclusion ….………………………………………………………………………...….. 52 Appendix ….………………...…………………………………………………………...….. 57 1. Introduction The rise of social media has forced -
PIVOT Grants Eligible and Ineligible Expenses
PIVOT Grants Eligible and Ineligible Expenses PIVOT Grant funds must be used to cover expenses related to normal business operations that were incurred after March 3, 2021. All final awardees will be required to upload invoices for eligible expenses totaling their grant award amount. The below guidance provides examples of common eligible expenses for normal business operations. Ineligible Expenses* Credit Card Payments Invoices must be provided for specific items and submitted as separate items. Items may be purchased with a credit card, but a bank statement alone is not sufficient documentation. Personal Expenses Expenses not related to the business, or to normal business operations are not eligible. Eligible Expenses* Payroll Employee payroll Owner’s draw Payroll processing fees Benefits Independent contractor payments Rent Rent, lease payments Real estate taxes Mortgage payments Security deposits (in the case of a business space change) Taxes and Fees Property tax Sales tax Credit card transaction fees Business license fees (i.e. BPOL, health certificate) Brand rights (i.e. Zumba classes) Equipment Equipment leasing Equipment purchases 1 PIVOT Grants Eligible and Ineligible Expenses Insurance Liability insurance Renter’s insurance Health/Dental insurance Car insurance Cleaning ∙ Covid-19 Supplies Janitorial services, cleaning supplies PPE (i.e. masks, hand sanitizer) Covid-19 Pivot Costs Costs of transitioning space (i.e. outdoor space, increasing distancing, etc) Costs of transitioning business operations (i.e. selling masks, switching to takeout) Utilities Water Gas Electric Internet/Phone Alarm/Security services Trash removal Parking costs Website ∙ Technology ∙ Programs Website development and maintenance Technology service software (i.e. Canva, Quickbooks, Wix, Zoom, Mailchimp) Point of Sale (POS) software Delivery services (i.e. -
Agency Problems in Political Campaigns: Media Buying and Consulting∗
Agency Problems in Political Campaigns: Media Buying and Consulting∗ Gregory J. Martin† and Zachary Peskowitz‡ October 30, 2017 Abstract Advertising expenditures in congressional campaigns are made not directly by cam- paigns themselves but indirectly though intermediary firms. Using a new dataset of revenues and costs of these firms, we study the markups that these firms charge can- didates. We find that markups are higher for inexperienced candidates relative to experienced candidates, and PACs relative to candidates. We also find significant dif- ferences across the major parties: firms working for Republicans charge higher prices, exert less effort, and induce less responsiveness in their clients’ advertising expendi- tures to electoral circumstances than do their Democratic counterparts. We connect this observation to the distribution of ideology among individual consulting firm em- ployees, arguing that these higher rents incentivize consultants to work against their intrinsic ideological motivations. The internal organization of firms reflects an attempt to mitigate this conflict of interest; firms are composed of ideologically homogeneous employees, and are more likely to work for ideologically proximate clients. ∗We received valuable comments from seminar audiences at Caltech, Stanford GSB, Emory, the University of Houston Political Economy Conference, and MPSA. We thank Tom Clark for his advice and guidance on this project and Sean Cain and Brian Richter for helpful discussant comments. †Assistant Professor, Emory University, [email protected], 1555 Dickey Drive, Atlanta, GA, 30322. ‡Assistant Professor, Emory University, [email protected], 1555 Dickey Drive, Atlanta, GA, 30322. Introduction Despite recent increases in the use of online communications and in-person contact, television advertising remains the primary mode of communication between campaigns and voters. -
Social Media and Outreach Consultant Request for Proposals
Center For A Non Violent Community Social Media and Outreach Consultant Request For Proposals Project Name Contact Name Contact Information Proposal Dates Social Media Consultant Pamela Orebaugh [email protected] Released: 4/1/2021 Bid# DVSA 20-21 RFP 209-213-6275 Due: 4/8/2021 Center For A Non Violent Community Overview The Center For A Non Violent Community (CNVC) actively supports the right of all people to live their lives free from interpersonal violence. We foster healthy relationships with self, partners, family, and peers. We value the feminist principles of self-empowerment over self-desertion and of shared decision-making over dominance. We are ardently dedicated to building a community, which is interdependent, collaborative, respectful of diversity, and supportive of peaceful solutions to conflict. Project Overview With this project, CNVC aims to increase community awareness and engagement with key issues related to domestic and sexual violence, human trafficking, racial equity, and social justice through outreach and social media campaigns, and overall brand recognition and improvement. Target audiences vary but include potential service users who may seek safety from harm or its impact, youth and community members who wish to engage in programs and services such as consciousness raising and prevention efforts; and donors who may wish to support organizational efforts. Project Goals The purpose of this project is to increase enagement and interaction with our agency and increase participation in our events (physical or virtual). We are currently seeking proposals for May-June 2021, which includes a targeted outreach campaign for Mental Health Awareness Month. Additional goals include website review for continuity, validity of links and resources. -
TOR for Social Media Consultant at Eastern Africa Office
TERMS OF REFERENCE SOCIAL MEDIA AND PROMOTIONAL CAMPAIGN SUPPORT CONSULTANT ARTICLE 19 Eastern Africa is the leading non-governmental organization promoting and protecting freedom of expression and access to information in Eastern Africa, both offline and online. ARTICLE 19 EA works across the region in fourteen (14) countries including Kenya, Tanzania, Uganda, Rwanda, Burundi, Somalia, Sudan, South Sudan, Djibouti, Eritrea, Ethiopia, Madagascar, Comoros, and Seychelles. ARTICLE 19 EA fulfils its mandate in partnership with other national and regional organizations and mechanisms and creates solidarity networks aimed at safeguarding freedom of expression and information. The organization envisions a region where all people can speak freely, actively participate in public life and enjoy media freedom without fear, censorship or persecution. Its mission is to promote, protect, develop and fulfill freedom of expression and the free flow of information and ideas in order to strengthen regional social justice and empower people to make autonomous choices. ARTICLE 19 EA provides a unique contribution to the protection and promotion of these rights and freedoms through the following thematic areas: Digital, Media, Civic Space, Transparency, and Protection. BACKGROUND Protests play an important part in all societies, enabling individuals and groups to express dissent and grievances, to share views and opinions, to expose flaws in governance and to publicly demand government accountability and change. Historically, protests have often inspired positive social change and improved protection of human rights, and they continue to help define and protect civic space in all parts of the world. Yet governments around the world too often treat protests as a threat to be extinguished, and sectors of public opinion, including some mainstream media, perceive or portray protests as an inconvenience or a threat to violence to be controlled. -
How to Convert Millennial Consumers to Brand Evangelists Through Social Media Micro-Influencers”
“How to convert Millennial consumers to brand evangelists through social media micro-influencers” Kanyawee Pornsrimate AUTHORS Anon Khamwon Kanyawee Pornsrimate and Anon Khamwon (2021). How to convert Millennial ARTICLE INFO consumers to brand evangelists through social media micro-influencers. Innovative Marketing , 17(2), 18-32. doi:10.21511/im.17(2).2021.03 DOI http://dx.doi.org/10.21511/im.17(2).2021.03 RELEASED ON Tuesday, 27 April 2021 RECEIVED ON Sunday, 21 March 2021 ACCEPTED ON Wednesday, 21 April 2021 LICENSE This work is licensed under a Creative Commons Attribution 4.0 International License JOURNAL "Innovative Marketing " ISSN PRINT 1814-2427 ISSN ONLINE 1816-6326 PUBLISHER LLC “Consulting Publishing Company “Business Perspectives” FOUNDER LLC “Consulting Publishing Company “Business Perspectives” NUMBER OF REFERENCES NUMBER OF FIGURES NUMBER OF TABLES 69 2 3 © The author(s) 2021. This publication is an open access article. businessperspectives.org Innovative Marketing, Volume 17, Issue 2, 2021 Kanyawee Pornsrimate (Thailand), Anon Khamwon (Thailand) How to convert BUSINESS PERSPECTIVES Millennial consumers LLC “СPС “Business Perspectives” Hryhorii Skovoroda lane, 10, to brand evangelists Sumy, 40022, Ukraine www.businessperspectives.org through social media micro-influencers Abstract Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons. Changes in the way Millennials think accompanied by an explosion of social media have led to an increased focus on social media influencer marketing in the company sector. To help establish a new marketing paradigm that accounts for these changes, this research aims to conceptualize and investigate the process of building consumer-brand relationships with Millennial consumers through social media micro-influencers.