L ACTIVITIES DIGITAL ACTIVITIES CERTIFIED AUDIENCE DIGITANOVEMBER 2020 STATEMENT

This audience report details the digital Publisher DAN PECKHAM activities for GRAPHICS PRO. This [email protected] Media report is produced monthly to provide Awards & Engraving Market certified data that is current, accurate, RYAN APPLEBAUM ABOUT [email protected] and consistent with the integrity of Media Consultant the publisher’s delivery and reporting Printwear Market DESIREE DELFRARI protocols and disciplines. [email protected] CONTACT US CONTACT Media Consultant Sign & Digital Graphics Market The publisher requests specific de- SARA SIAUW [email protected] mographic detail from each individual Executive Editor recipient, and representative demo- CASSIE GREEN [email protected] graphics reported herein are based Managing Editor on an aggregate of magazine sub- MATT DIXON [email protected] scribers, eNewsletter subscribers and Editor, GRAPHICS PRO Daily those active in the industry. ALEXANDRIA BRUCE [email protected]

Digital Highlights – Outbound *Outbound Programs delivered via eblasts to GRAPHICS PRO’s extensive and market-active email list. Digital Guarantee Logic Digital rates are based on guaranteed delivery to 100,000 industry professionals. Any above the guaranteed amount is bonus and not considered part of the advertising guarantee. *Publisher may exceed the minimum guaranteed delivery without increasing advertising rates.

ENEWSLETTER

Total Delivered (Average) Total Opens (Average) Open Rate (Average) 106,852 AVERAGE November (2020) 106,852 13,655 12.78% DELIVERY

PRODUCTS & DEALS

Total Delivered (Average) Total Opens (Average) Open Rate (Average) 106,430 AVERAGE November (2020) 106,430 13,135 12.34% DELIVERY

CATALOG CONNECTION

Total Delivered (Average) Total Opens (Average) Open Rate (Average) 106,627 TOTAL November (2020) 106,627 10,145 9.51% DELIVERED Digital Highlights – Inbound *Inbound Programs capitalize on “inbound” traffic to graphics-pro.com.

Website Views 36,162 November 2020

Representative Digital Audience Demographics Areas of Business Activities

Apparel - for Decoration/Embellishment 66.2%

Architectural/Wayfinding/Interior Signage 21.9%

Awards/Trophies/Plaques 28.2%

Channel Letters/Electric Sign Cabinets 15.0%

Commercial Signs/Banners 39.5%

Digital Printing - Direct-to-Substrate/Garment 44.7%

Digital Printing/Finishing-Wide Format 37.6%

Embroidery/Monogramming/Appliqué 41.9%

Engraving - Laser 33.1%

Engraving - Rotary 19.8%

Exhibit/Trade Show Diswplay/ Display/ (Fabricator) 18.9%

Heat-Applied Graphics/Heat Transfers 51.2%

LED Lighting/LED Signs/LED Components 19.4%

Personalized Products/Gifts 43.6%

Promotional Products (Distributor/Sales/Broker/Retailer) 34.6%

Rubber Stamps/Marking Devices 14.3%

Sandcarving/Etching - Decorative 13.7%

Screen Printing (Apparel/Headwear/Towels/Bags/Accessories) 43.9% Specialty Graphics & Printing (Non-Wearable/Industrial/ 28.8% Commercial) Sublimation - Large Format (more than 44") 19.4%

Sublimation - Small Format (44" or less) 42.3%

Vehicle Graphics/Wraps 28.3% Wholesale Services to the Trade: Shop-to-Shop; contract printing/ 21.5% decorating/embellishment

GRAPHICS PRO Magazine DATE: DECEMBER 2020 graphics-pro.com I certify that this information is correct and complete. National Business Media, Inc. P.O. Box 1416, Broomfield, CO 80038 Dan Peckham Lori Farstad nbm.com • 800-669-0424 PUBLISHER VICE PRESIDENT, AUDIENCE & EVENTS