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Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl. -
Copyright by Christopher Damien Chung 2008
Copyright by Christopher Damien Chung 2008 The Dissertation Committee for Christopher Damien Chung certifies that this is the approved version of the following dissertation: “Almost Unnamable”: Suicide in the Modernist Novel Committee: Alan Friedman, Supervisor Mia Carter Tony Hilfer Charles Rossman Elizabeth Pomeroy “Almost Unnamable”: Suicide in the Modernist Novel by Christopher Damien Chung, B.A. Dissertation Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy The University of Texas at Austin May 2008 Acknowledgements I owe an incalculable debt of gratitude to my advisor, Alan Friedman, who posed the question that led to this dissertation and whose unflagging encouragement motivated me to persevere when the end seemed unattainable. I am also indebted to Mia Carter, Charles Rossman, Elizabeth Pomeroy, and Tony Hilfer for their perceptive criticism, kind words, and enthusiasm, all of which sustained me throughout the writing process. Unfortunately, Tony Hilfer, an inimitable teacher and human being, died in a car accident while driving to my dissertation defense – a tragic occurrence that saddens me enormously. Tony taught one of my first graduate seminars, and he was the first UT English professor that I esteemed, one who regularly shared with his students his awe- inspiring knowledge of literature, rousing intellectual curiosity, and deep compassion for other people, both fictional and actual. I am delighted that he saw my graduate career commence and cheered me on through its middle stages; I wish he were a part of its conclusion. Friends have kept me sane and honest. -
Eugene Miakinkov
Russian Military Culture during the Reigns of Catherine II and Paul I, 1762-1801 by Eugene Miakinkov A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in History Department of History and Classics University of Alberta ©Eugene Miakinkov, 2015 Abstract This study explores the shape and development of military culture during the reign of Catherine II. Next to the institutions of the autocracy and the Orthodox Church, the military occupied the most important position in imperial Russia, especially in the eighteenth century. Rather than analyzing the military as an institution or a fighting force, this dissertation uses the tools of cultural history to explore its attitudes, values, aspirations, tensions, and beliefs. Patronage and education served to introduce a generation of young nobles to the world of the military culture, and expose it to its values of respect, hierarchy, subordination, but also the importance of professional knowledge. Merit is a crucial component in any military, and Catherine’s military culture had to resolve the tensions between the idea of meritocracy and seniority. All of the above ideas and dilemmas were expressed in a number of military texts that began to appear during Catherine’s reign. It was during that time that the military culture acquired the cultural, political, and intellectual space to develop – a space I label the “military public sphere”. This development was most clearly evident in the publication, by Russian authors, of a range of military literature for the first time in this era. The military culture was also reflected in the symbolic means used by the senior commanders to convey and reinforce its values in the army. -
Nicholson Museum
OF FACES POWER IMPERIAL PORTRAITURE ON ROMAN COINS NICHOLSON MUSEUM Peter Brennan, Michael Turner & Nicholas L. Wright OF FACES POWER IMPERIAL PORTRAITURE ON ROMAN COINS NICHOLSON MUSEUM Peter Brennan, Michael Turner & Nicholas L. Wright This book is copyright. Apart from any fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, no part may be reproduced by any process without written permission. Enquiries should be made to the publisher. No photograph printed in this book may be reproduced without the permission of the copyright owner. Copyright for the text and images in this publication is held by the Nicholson Museum. Published by the Nicholson Museum, The University of Sydney, NSW, 2006, Australia © The Nicholson Museum, The University of Sydney, 2007 Faces of Power Imperial Portraiture on Roman Coins ISBN 1 86487 833 9 This book was produced with the generous financial support of the Alexander Cambitoglou Nicholson Museum Endowment Fund. Book design by Virginia Buckingham, Virginia Buckingham Graphic Design. Photographs by Rowan Conroy. COVER & ADJACENT IMAGES: DOMITIAN ROME MINT: 75–79 AD AUREUS OBV: CAESAR AVG F DOMITIANVS; LAUREATE, BEARDED HEAD OF DOMITIAN R.; DOTTED BORDER REV: CERES AVGVST; DRAPED CERES STANDING L. HOLDING EAR OF CORN IN R. HAND, SCEPTRE IN L.; DOTTED BORDER NM 2004.2624 (BMC 322.) CONTENTS FOREWORD 5 Michael Turner FACES OF POWER 7 Peter Brennan A QUICK GUIDE TO ROMAN COINS 9 Nicholas L. Wright Romans – The people with the three names 9 Legends & their abbreviations 10 Greek Imperial coinage 12 Glossary of descriptive terms & abbreviations 12 COIN DENOMINATIONS 14 Primary Imperial Roman denominations 27 BC – 294 AD Primary Imperial Roman denominations after 294 AD Primary civic (Greek Imperial) denominations in Eastern provinces THE COINS 15 Peter Brennan THE DYNASTIES 79 Nicholas L. -
For Immediate Release Contact: Chris Kuechenmeister Frito-Lay 214-422-8901 Cell [email protected]
For Immediate Release Contact: Chris Kuechenmeister Frito-Lay 214-422-8901 cell [email protected] FOUR CONSUMER-CREATED DORITOS ADS CRASH THE SUPER BOWL, NOW FACE THE PROS IN ATTEMPT TO WIN $5 MILLION PRIZE Top-Voted “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” Contending for Top-Three Sweep in USA TODAY Ad Meter In Order to Take Home Big Bucks PLANO, Texas (Feb. 7, 2010) — Doritos tortilla chips – the bold, intense snack brand within PepsiCo’s Frito-Lay division – put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials -- ―Casket,‖ ―House Rules,‖ ―Snack Attack Samurai‖ and ―Underdog‖ -- during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year’s Doritos ―Crash the Super Bowl‖ program determined the winners from six finalists, all of whom now have realized a dream come true, and taken a huge leap forward in pursuing their passions. Originally planned for just three consumer-created ads to air, Crash the Super Bowl’s unprecedented level of consumer excitement and attention this year, along with the impressive creativity of all of the finalists, led the brand to its bold decision to air a fourth consumer-created spot, which also is eligible for the potential grand prizes. The four winning ads (in alphabetical order) are: ―Casket‖ by Erwin McManus of Whittier, CA ―House Rules‖ by Joelle De Jesus of Hollywood, CA ―Snack Attack Samurai‖ by Ben Krueger of Minneapolis, MN ―Underdog‖ by Joshua Svoboda of Raleigh, NC Now, McManus, De Jesus, Krueger and Svoboda have their eyes on one more prize. -
Emma of Normandy, Urraca of León-Castile and Teresa of Portugal
Universidade de Lisboa Faculdade de Letras The power of the Genitrix - Gender, legitimacy and lineage: Emma of Normandy, Urraca of León-Castile and Teresa of Portugal Ana de Fátima Durão Correia Tese orientada pela Profª Doutora Ana Maria S.A. Rodrigues, especialmente elaborada para a obtenção do grau de Mestre em História do Género 2015 Contents Acknowledgments……………………………………………………………. 3-4 Resumo............................................................................................................... 5 Abstract............................................................................................................. 6 Abbreviations......................................................................................................7 Introduction………………………………………………………………..….. 8-20 Chapter 1: Three queens, three lives.................................................................21 -44 1.1-Emma of Normandy………………………………………………....... 21-33 1-2-Urraca of León-Castile......................................................................... 34-39 1.3-Teresa of Portugal................................................................................. 39- 44 Chapter 2: Queen – the multiplicity of a title…………………………....… 45 – 88 2.1 – Emma, “the Lady”........................................................................... 47 – 67 2.2 – Urraca, regina and imperatrix.......................................................... 68 – 81 2.3 – Teresa of Portugal and her path until regina..................................... 81 – 88 Chapter 3: Image -
Religion: Christianity and Zoroastrianism
This page intentionally left blank ROME AND PERSIA IN LATE ANTIQUITY The foundation of the Sasanian Empire in ad 224 established a formidable new power on the Roman Empire’s Eastern frontier, and relations over the next four centuries proved turbulent. This book provides a chronological narrative of their relationship, supported by a substantial collection of translated sources illustrating important themes and structural patterns. The political goals of the two sides, their military confrontations and their diplomatic solutions are dis- cussed, as well as the common interests between the two powers. Special attention is given to the situation of Arabia and Armenia, to economic aspects, the protection of the frontiers, the religious life in both empires and the channels of communication between East and West. In its wide chronological scope, the study explores the role played by the Sasanians in the history of the ancient Near East. The book will prove invaluable for students and non-specialists interested in late antiquity and early Byzantium, and it will be equally useful for specialists on these subjects. beate dignas is Fellow and Tutorin Ancient History at Somerville College, Oxford. Her recent publications include Economy of the Sacred in Hellenistic and Roman Asia Minor (2002) and she has edited a forthcoming book Practitioners of the Divine: Greek Priests and Religious Officials from Homer to Heliodorus. engelbert winter is Professor of Ancient History at the Uni- versity of Munster.¨ He has participated in numerous field surveys and excavations in Turkey and published many books and articles on Roman–Persian relations and the history and culture of Asia Minor. -
Facing Facing
ROGERS COLUMN STREET LEVEL Out of the frying pan, First, define into the fire Tennessean Crockett or Jackson: Title Those helping with tornado of “greatest Tennessean” relief don’t have much time to might hinge on a technicality. worry about COVID-19. P3 P11 March 20-26, 2020 Vol. 46 | Issue 12 NASHVILLE EDITION www.TNLedger.com The power of information. LedgerDAVIDSON • WILLIAMSON • RUTHERFORD • CHEATHAM WILSON SUMNER• ROBERTSON • MAURY • DICKSON • MONTGOMERY FORMERLY WESTVIEW SINCE 1978 COVID-19 SPECIAL COVERAGE FacingFacing thetheVIRUSVIRUS Local insights inside on TESTING, ADVICE FOR CARETAKERS, LEGAL IMPLICATIONS and the IMPACT ON RESTAURANTS Stories by Kathy Carlson begin on page 2 shutterstock.com images by Jef Thompson | Design by Leigh Singleton REALTY CHECK Real estate’s Public kryptonite Records inside & online February was another TNLedger.com record month for area Realty Check .......................................3 home sales. But that was Community Calendar ..........................4 News Briefs .......................................6 before COVID-19. Public Records .................... 8, 9,18-21 P3 Public Notices and Foreclosures ........................ Section B Marketplace ....................................23 Section A - Page 2 www.TNLedger.com MARCH 20-26, 2020 COVID-19 testing is here: What you need Photo courtesy of the CDC This is a picture of CDC’s laboratory test kit for severe acute respiratory syndrome to know coronavirus 2 (SARS-CoV-2). CDC tests are provided to U.S. state and local public health laboratories, Department of Defense (DOD) laboratories and select international laboratories. has complicated the picture. n Vanderbilt Health Walk-In Clinic Belle There are hurdles, and many who Health care providers are the Meade, 4534 Harding Pike gatekeepers for testing for coronavirus. -
Reproductions Supplied by EDRS Are the Best That Can Be Made from the Original Document
DOCUMENT RESUME ED 481 187 CS 512 480 TITLE Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (86th, Kansas City, Missouri, July 30-August 2,2003) .Advertising Division. PUB DATE 2003-07-00 NOTE 583p.; For other sections of these proceedings, see CS 512 480-498. PUB TYPE Collected Works Proceedings (021) Reports Research (143) EDRS PRICE EDRS Price MF03/PC24 Plus Postage. DESCRIPTORS *Advertising; College Students; Consumer Economics; Crisis Management; Cross Cultural Studies; Decision Making; Emergency Programs; Foreign Countries; Higher Education; *Journalism Education; Periodicals; *Television Commercials; Television Viewing IDENTIFIERS Cultivation Theory (Television); Disaster Planning; India; Latinos; Product Placement; South Korea; Third Person Effect; Vietnam ABSTRACT The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television Viewing: A Study of Relationships Among Viewing, Materialism and Attitudes Toward Commercials" (Dennis J. Ganahl, Hongwei Yang, and Jie Liu); "Academic Institutional Television Commercials: A Comparison of Universities" (Brian Parker and Gail Baker); "Attitudes Toward Grades Among Advertising Students: Creative Orientation, GPA, Gender and Other Factors" (Don Umphrey and Jami A. Fullerton); "A Content Analysis of Print Advertising Appeals in Times of Crisis" (Alexander Muk); "Advertising Theory Beyond the Context of Advertising: Taylor's Six-Segment Message Strategy Wheel Offers an Integrated Model of Political Behavior" (Anne Cunningham and Eric Jenner); "Understanding Celebrity Endorsers in Cross-Cultural Contexts: An Exploratory Analysis of South Korean and U.S. -
Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement
Portland State University PDXScholar University Honors Theses University Honors College 2015 Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement Natasha Braunwart Portland State University Follow this and additional works at: https://pdxscholar.library.pdx.edu/honorstheses Let us know how access to this document benefits ou.y Recommended Citation Braunwart, Natasha, "Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement" (2015). University Honors Theses. Paper 151. https://doi.org/10.15760/honors.187 This Thesis is brought to you for free and open access. It has been accepted for inclusion in University Honors Theses by an authorized administrator of PDXScholar. Please contact us if we can make this document more accessible: [email protected]. Animals in Advertising Eliciting powerful consumer response, resulting in enhanced brand engagement Natasha Braunwart Undergraduate Thesis Portland State University Urban Honors Spring 2015 Braunwart 2 Abstract The use of live animals as a communications tool has been seen in thousands of commercials, many of which have received international attention through online channels. As the Internet becomes a prevalent sharing platform, the reactions from viewers can be better understood with quantifiable metrics. A new perspective on why live animals are used in advertising is given, with consideration of three branches of study. These include (1) the role of animals in advertising, (2) the role of animals in human’s everyday life, and (3) the development of brand engagement. The 2015 Super Bowl commercial line-up is looked at, and Budweiser’s Lost Dog commercial is closely examined. Lost Dog is presented as an exemplary case demonstrating how these three branches work together to create successful engagement with consumers. -
Imperial Legitimacy in the Roman Empire of the Third Century: AD
Imperial Legitimacy in the Roman Empire of the Third Century: AD 193 – 337 by Matthew Kraig Shaw, B.Com., B.A. (Hons), M.Teach. Submitted in fulfilment of the requirements for the Degree of Master of Arts University of Tasmania, July 2010 This thesis may be made available for loan and limited copying in accordance with the Copyright Act 1968. Signed: Matthew Shaw iii This thesis contains no material which has been accepted for a degree or diploma by the University or any other institution, except by way of background information and duly acknowledged in the thesis and to the best of my knowledge and belief no material previously published or written by another person except where due acknowledgement is made in the text of the thesis. This thesis does not contain any material that infringes copyright. Signed: Matthew Shaw iv Abstract. Septimius Severus, according to Cassius Dio, told his sons to enrich the soldiers and look down on all other men (Cass. Dio 77.15.2). This recognised the perceived importance of the army in establishing and maintaining the legitimacy of an emperor. This thesis explores the role of the army in the legitimation of emperors. It also considers whether there were other groups, such as the Senate and people, which emperors needed to consider in order to establish and maintain their position as well as the methods they used to do so. Enriching the soldiers was not the only method used and not the only way an emperor could be successful. The rapid turn over of emperors after Septimius' death, however, suggests that legitimacy was proving difficult to maintain even though all emperors all tried to establish and maintain the legitimacy of their regime. -
Best Practices for Social Media Management
American Academy of Advertising AWARD RECIPIENT Best practices for social media management By Keith Quesenberry and Michael Coolsen With strategic partner HOW TO INTEGRATE SOCIAL MEDIA INTO YOUR MARKETING STRATEGY FIVE STEPS FOR CONTENTS INTRODUCTION 3 ICM METHOD GREATER SOCIAL MEDIA RECOMMENDATIONS 7 - ICM METHOD 1: Social-Media Integration INTEGRATION: BEST Through Research 7 - ICM METHOD 2: Social-Media Integration PRACTICES FOR INTEGRATED Through Crowdsourcing 11 - ICM METHOD 3: Social-Media Integration COMMUNICATIONS Through Branded Content 13 - ICM METHOD 4: Social-Media Integration MANAGEMENT Through Customer Evangelism 17 - ICM METHOD 5: Social-Media Integration Through Customer Service 19 CONCLUSION 23 Practical methods for successfully By Keith A. Quesenberry and REFERENCES 24 listening to and engaging with the Michael K. Coolsen empowered consumer The increasing importance of social media and the rising power of the consumer voice have both affected the discipline and “CONVERSATIONS practice of marketing. Today, consumer-generated content can AMONG THE attract millions of impressions in mere days and coverage by major PowerPoint slides of charts news outlets. Until recently, only corporations or large citizens MEMBERS OF and infographics featured in groups could buy this kind of exposure. With the increasing adop- this report are available for buyers tion of web-enabled phones and tablets, social conversation will YOUR MARKET- to download. Go to AdAge.com/slides only spread faster. This is a problem for marketers and advertisers who still practice marketing from a traditional control model. PLACE HAPPEN Business author Seth Godin (2005) summed up this dilemma: This document and information contained therein are WHETHER YOU the copyrighted property of Crain Communications “Conversations among the members of your marketplace happen Inc.