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YOUR GATEWAY TO THE WORLD OF MOBILITY

FACE TO FACE THE DIWALI Nipun Marya Director, Brand Strategy, DECIDER Vivo An Ensemble for Buyers & Pankaj Rana and Sellers Business Head, Mobility Division, India

SPOTLIGHT The New Pixels

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urgeoning electronics import has emerged as the new pain point for the economy. We need to quickly initiate a well-planned and well EDITORIAL B executed program to limit and reverse this situation. All stakeholders need to be on the same page Pankaj Mohindroo | Editor-in-Chief

on this national mission. And there can’t be a better Shelley Vishwajeet | Editor person than Prime Minister Narendra Modi himself to Haider Ali Khan | Deputy Editor lead the charge with his vision and unmatched energy. Ramesh Kumar Raja | Assistant Editor On the policy front, to begin with, we need a forward looking and stable tax regime which will encourage Nijhum Rudra | Correspondent

planned investments in phased manufacturing programs. India also Vanshika Malhotra | Correspondent needs to come out with specific benchmarks on direct tax on the lines

Editorpage of and Vietnam to facilitate creation of a globally competitive DESIGN electronics industry. Additionally, more electronics verticals other Ajit Kumar Parashar | Sr. Graphic Designer than mobile (where we have had exemplary success) need to be identified and pushed aggressively. India Cellular & Electronics MARKETING Association (ICEA) has taken the lead in this direction and with the government support, the success that we crafted in mobile and Puja Mohindroo | Manager - Business components manufacturing can be replicated in shorter time frame Sandeep Kumar | Sr. Manager – Marketing in other electronics verticals. One is extremely happy to note that Micromax - the flagship Indian OPERATIONS mobile company – is back as top five best selling brand after a hiatus K. Rajagopalan | Advisor-Legal, Accounts & of nearly two years. This reflects the tenacity of ndianI pioneers. One Administration is hopeful that the momentum will be regained by more and more Deepak Kohli | Sr. Manager – Accounts

Indian brands leveraging their home turf advantage and time-tested Varun Lama | Sr. Manager – Human Resources relationship with distributors and retailers. Indian growth story continues. As reports pour in, CIRCULATION Q3 2018 witnessed the highest quarterly smartphone shipments of all time by registering 24% QoQ growth. The ongoing festive season B. G. Mathur | Manager- Production & Circulation is likely to spur the sales momentum further. Well, India is already the second largest smartphone market in the world after China; yet ADVISORY BOARD Indian market is still an under-penetrated market which leaves a Bejon Misra big scope for long term growth. India will be the place of action for Rajan Mathews smartphone for many many years to come! S.D. Saxena Diwali is again going to be a good one for mobile phones. There Subhash Chandra could be as much as 25% more smartphone sales during this Diwali Sunil Dutt as compared to the last year. Our special Diwali issue will give readers Sonu Bhasin Uvaraj Natarajan a good glimpse of what we have right now in the smartphone market that will help make the right choice for mobiles and gadgets. GET IN TOUCH Happy Reading! n Editorial : [email protected] Marketing : [email protected] Circulation : [email protected] Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Pankaj Mohindroo Greater Noida, - 201306 EDITOR-IN-CHIEF The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XIII, Issue X, NOVEMBER 2018 04 | NOVEMbER 2018 MYMOBILE

CONTENTS

42 54

58

50

Style Notes 64 Pankaj Rana – business Head, Their India Strategy Mobility Division, Panasonic 96 Smartphone Shipments Soar 10 letters India All Time High 12 Cell speak 90 Arnold Su – ROG & PC Head, India 58 CoNsumer iNsight 14 rumor mill Homes Are becoming Smarter! 92 Krishna Kumar – Founder & 15 NeWs CEO, CropIn Technology spotlight 98 Santosh Singh – National Sales 20 big NeWs 60 Truecaller is Now a Messaging Head, VOTO India 109 my guide App Too 100 Pulak Satish Kumar – COO, 62 The New Pixels Puresight Systems 29 Just iN 102 Jagdish Rajpurohit – Founder, Get a close look at new mobile CloudWalker The Burntest devices now in the market 66 apple iphoNe Xs market iNsight 69 teCNo CamoN i2X 42 lead story 54 Festive Dhamaal: Online 70 The Diwali Decider Smartphone Sales To Surpass One billion USD benchmark 72 poWer FaCe to FaCe 56 Wearables Witnessing 74 Impressive Traction! 50 Nipun Marya – Director, brand 76 realme C1 Strategy, Vivo India 89 and Rework 78 Xiaomi poCo F1

06 | NOVEMbER 2018 MYMOBILE

CONTENTS

80 83 iVoomi iNNelo 1 84 skullCaNdy VeNue 86 Jbl eNduraNCe ruN

apptastiC 87 Ludis: An app to achieve the desired fitness goal

95 Saveyra: A visual OTT platforms – Jaheer from earphones to communication app for Abbas, Senior Regional speakers India’s new-gen youth Director - SEA & India,

What's Inside What's Limelight Networks 146 VaNtage poiNt 88 opiNioN Making your smart devices 106 Feature Trai Fines Service Providers smarter and safer for you – Live Streaming Platforms For Poor Call Quality Gaurav Sharma, Head - Sales - The New Key for a Social & Marketing, Syenergy Media Influencer Environics Limited. 104 by iNVitatioN

Content Distribution Networks 131 add oNs are changing the game for The latest and the best of gadgets and accessories, 109 95

106 88 Total number of pages = 148

MYMOBILE

LETTERS

www.mymobileindia.com OCTOBER 2018  Rs 100 very helpful and deep. It is a different league altogether. I want to thank My Mobile ® must have for those who Just-ins, Consumer and team for their continuous YOUR GATEWAY TO THE WORLD OF MOBILITY want to get useful and Industry Insights always effort to provide the unique CHIEF SPEAK Tested Will Yang OPPO F9 Pro, Vivo V11 Pro, Brand Director, OPPO India Play, 6.1 Plus,

Inbox iTel A45, TECNO Camon correct information come handy. An ideal tech and latest content in mobile iAce, Infinix Note 5 SPOTLIGHT and many more… Tech Innovations From Apple's Orchard —Ramandeep Singh, magazine should follow your and technology domain. THE New Delhi footsteps. What I like the most as a INCREDIBLE —Rohita, Kolkata reader is the burn Tests as it STORY OF MICROMAX! My Mobile has been gives an overall comparison associated with me since I The Octoberissue was well of the devices. Thank you so FACE TO FACE Dinesh Sharma phone of Director, Mobile Product Center, the month 3 was in my college and has elaborated and very timely much, guys! Keep rocking. Asus India been a part of my growing as were quite interested in —Raghav, Pune My trust and passion of up. I am very fond of this knowing about the reading My Mobile keeps on unique and informative homegrown brand The best way to get increasing as the topics magazine present in the Micromax. The burn knowledge about all the which you have been country. Since I am a tests and chief speak you available mobile devices covering are matchless dedicated reader since my did were pretty good and and their prices is My like the last issue of young age, I have been informative. It has been Mobile. The kind of October (The Micromax admired as the one who my guide to all the tech collective information Story) has been very knows everything in my queries and hence available in My Guide informative, well timed and friends and neighbors developing my knowledge as section of the magazine is properly researched one. about mobile and a consumer. very helpful, especially for a While the big News and technology —Zubin Sarma, Guwahati customer and reader like Consumer Insights are —Naina, Mumbai me. We get all the brands, wholesome informative, My Mobile has been my their specifications and the bazaar bargain helps us We, as the regular reader boredom buster during long price range at the same to know the latest price of and subscriber of My trips and journeys. We get place. Rather than flipping the already launched Mobile, love to read the all the information about the through the entire products on which we could gadgets, mobiles and apps apps and new features magazine, one would get the get the best bargain. My more often in the magazine running onto our handsets. idea about any particular best wishes to My Mobile rather than going to any You guys always do in- mobile. team. website. The main source of depthstory. Waiting for your —Aditya, Bengaluru —Ananya Seth, New Delhi our tech content comes next issue. from My Mobile magazine. —Andrew, Goa Dear My Mobile team, it The unmatched quality of gives me an immense the product keeps it in a knowledge of mobile ecosystem which you guys deliver through the magazine and it’s simply brilliant. I really likedreview Are you crazy about cellphones and have the of Huawei Nova 3 in your potential to pen a few lines? burn tests. Majority of Do you have a nose for news and can also key in a dream readers or the users might headline? Do you crave to lay your hands on the latest not be aware of the whole gizmos and tell the world toabout see yourthem? name If you in think My Mobile, you have it in you, we are looking for you. Rush your CV to insight about any latest [email protected] mobile or technology but India’s best mobile magazine. what we get from it, which is

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12 | NOVEMbER 2018 Quotes CELL report by IDCisatestimony toourcommitment brands inIndiatoday and thelatest(Q22018) Honor is one of the fastest growing smartphone “The Honor family isgrowingandexpanding … development” term, itwillsupporttheglobalproduct will initiallybefocused onIndia, butinlong specific productfeaturedevelopments. The center R&D centerwhich willbefocusing onIndia “We arelookingtohaveadedicatedindependent it’s importantfor usgiven how importantthe it was important for us to explore… I think could orwoulddothisinChina, butwefelt “It’s veryearly. We don’tknowwhetherwe General Manager, OnePlusIndia,inaninteraction SPEAK in theIndiansmartphonemarket” Vice President, Sales, Huawei Consumer business Vice President,Sales,Huawei Consumerbusiness there are” market is and how many users Group, speakingatthe inauguration ofHonor’s CEO, , speaking at the Wired25 with abusinessdaily India Devicecentreinbengaluru — conference inSanFrancisco Vikas Agarwal, connectivity shouldbealsoavailable” that theseshouldnotbeinstalledand but there are some people who say BTS (base tower stations) are required infrastructure and for that towers and connectivity you need good “Everyone knows that for good Union Telecom Minister, talkingtoanewsagency — ,

— P Sanjeev ,

vulnerabilities” of your digital not increaseany disclosure does that Aadhaar to maintain I stillcontinue do any harm. been able to nobody has still publicand My Aadhaar is still stands. that challenge challenge... that Aadhaar “I again say Chairman, TRAI, in a Chairman, TRAI,ina recent interview — —Manoj Sinha R S Sharma, R SSharma, MY MOBILE ,

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[email protected] [email protected] RUMOUR MILL in Tech Talk Corners

WhatsApp may soon let for Android allows to hide the app badge could come you holiday in peace for muted chats. with 6.4-inch display, Popular messaging platform WhatsApp Google likely to pay $9 3500mAh battery is reportedly working on three new fea- bn to remain Apple’s Motorola is reportedly working on tures, including linking your account to the successor, the Moto G7. Instagram, in order to improve its chat default search engine According to a leaked image shared and notifications for its over 1.5 bil- Google is reportedly paying Apple a by tech blog HowToTechNaija, the lion users. The two other features under whopping $9 billion in 2018 to remain Moto G7 is likely to sport a 6.4-inch development are: Vacation and Silent the default search engine for iPhone’s Full HD+ display, with a waterdrop Mode, said WAbetaInfo, a popular web- Safari browser on iOS. According to style notch. It will be powered by an site that tracks WhatsApp. The Linked reports quoting Goldman Sachs analyst octa-core SoC, but there is no word Accounts option will be located under Rod Hall (via business Insider), this on the chipset. The chipset will be your profile settings. Currently, when number would only continue to grow, coupled with 4Gb of RAM and 64Gb you archive a chat, WhatsApp automati- potentially leading to a payment of storage. A microSD card slot with cally unarchives it once a new message $12 billion in 2019. While Apple uses support for up to 256Gb is also is received from that chat. With the Google as the default search engine in expected. Rumour has it that Moto Vacation Mode feature, archived chats Safari on iOS, the company also uses may also launch one more variant won’t be unarchived if you have previ- bing in various other places such as with 3Gb RAM and 32Gb storage. ously muted them. The option will be searching the web via Siri. Apple has The smartphone is said to come available in WhatsApp Settings and then been touting that services will be a huge with dual camera setup at the Notifications. “The Vacation mode is area of growth for the company, as sales back – 16MP primary sensor coupled also useful if you don’t want a specific of its hardware start to peak. While the with a 5MP secondary depth sensor. chat in your Chats List: if you mute and free iCloud storage tier still remains at Up front will be a 12MP selfie snap- archive it, you will never see it again, just 5Gb, more users are now willing per, which will also support face unlock except if you view your Archived Chats,” to pay the monthly fee to get access to feature. n the report said. The silent mode feature more storage. [email protected]

14 | NOVEMbER 2018 MYMOBILE NEWSBITS

Alia Bhatt roped in as Face of Nokia phones EMUI 9.0 is Huawei’s take on the Android in India Pie OS, and comes with a wealth of improvements both in the interface as well as under the hood. With its India first approach, Huawei focuses on localisation to introduce India-specific features such as language support (now increased to 28 languages), design of local calendar as per the Indian market amongst other market space with the introduction of new brands specific assimilations. Given consumer targeted at automotive solutions. The feedback, the India R&D has also enabled Auto and Samsung

deeper integration for the PayTM app in ISOCELL Auto offer cutting-edge Up What’s the upcoming in India. application processor and image sensor technology solutions to the road. The Opera launches mobile browser for iPhones Exynos Auto will help manufacturers with built-in ad blocker develop in-car apps for infotainment, HMD Global has appointed bollywood advanced driving assistance systems, and actress Alia bhatt as the brand ambassador telematics. ISOCELL Auto, on the other of Nokia phones in India. “We are really hand, is targeted at developing in-vehicle excited to have Alia bhatt as the face of infotainment systems and telematics Nokia phones. She is one of the brightest solutions. The sensors provide for better stars of bollywood and it’s great to have her visibility of the road and surroundings even on board with us,” said Ajey Mehta, Vice in low-light for precise identification of President and Country Head – India, HMD objects. Global. Nokia stand for reliability, trust and quality and Diwali Opera Touch, the award-winning mobile Oppo caught cheating on benchmark presents the perfect opportunity to find browser launched in April on Android, is tests moments in the lives of Indian youth, when now available for iPhone. It combines the they connect with these values the most, high-end technology of Opera with the company said. The Nokia phones print impactful aesthetics to address the high campaign with Alia bhatt went live on standards and needs of iPhone users. “We October 12 to mark the festive season. are releasing Opera Touch just in time with Apple’s new iPhone XS, XS Max and XR Huawei takes on , announces because we believe that our browser is the EMUI 9.0 for India perfect one to make these new devices really shine,” said Maciej Kocemba, Opera Touch Product Manager. “Today’s new Oppo is the latest smartphone brand, after phones have big, beautiful displays, but bigger names such as HTC and Samsung, conventional browsers are yet to adapt to which has been found cheating on the this development. Our product is aimed at benchmark tests. These tests aim to people who want to fully appreciate their quantify the performance of a device and iPhones.” Opera Touch (Android version) are often considered a parameter by won the Red Dot Communication Design customers to decide on which smartphone Award 2018 for its unique user interface, to buy. UL benchmarks has delisted Oppo China-based Huawei Consumer business which solves some of the current finger- after it found that the flagship Oppo Find Group has announced the EMUI 9.0 for gymnastics smartphone users struggle X smartphone produced artificially high India. The upcoming EMUI 9.0 on Huawei within their everyday lives. The new iPhone and misleading benchmark scores. both devices will feature key contributions from XS Max has nearly twice the display size of the Oppo Find X and have been the Huawei India R&D team- allowing for the original iPhone that premiered in delisted. Oppo said that it allowed the several localised capabilities. Supported 2007. chipsets to run at full speed when a user is by an intuitive interface, rich features and detected running apps such as games or several new capabilities, the EMUI 9.0 will Samsung launches chipsets for connected 3D benchmarks which require high soon roll out across various Huawei devices. cars performance. However, the company is Developed to “Enable a Quality Life,” Samsung has marked its entry into auto looking at upgrading its systems to

www.mymobileindia.com NOVEMbER 2018 | 15 NEWSBITS

distinguish between the requirements of earmarked Rs 200 crore to promote unified Netflix consumes 15% of world’s internet everyday apps and what users wanted. payments interface-based transactions bandwidth this festive season, according to reports Ziox Mobiles launches Z18 feature phone quoting a senior company executive. with dedicated music keys Deepak Abbot, senior vice-president at Paytm, said the company has more than 33% market share in UPI payments, and with its marketing initiatives, it aims to position Paytm UPI as the leading payments and gifting solution. The company hopes to promote UPI as a mode

What’s Up What’s for instant funds transfer as well. “We are Video streaming service Netflix is expecting to see two times growth in Paytm surpirsingly eating up a sizeable chunk of UPI money transfers during this festive the entire internet bandwidth, globally. season,” Abbot said, adding that the According to Sandvine’s Global Internet company, which had registered 137 million Phenomena Report, Netflix is the number UPI transactions in September, is aiming one downstream application worldwide to widen its user base to 100 million users with almost 15 per cent of global internet by December. traffic. In the Americas, the share tops 19.1 per cent for total traffic, followed by Ziox Mobiles has come up with a new BSNL joins hands with to offer Prime Video at 7.7 per cent and YouTube feature phone, known as the Z18, which is free Prime membership at 7.5 per cent. The report further reveals designed with the dedicated Music keys for that Netflix is also the most efficient video quick access to your most-loved play-list. streaming service in terms of bandwidth Priced at Rs 1,860, the Ziox Z18 comes usage. Following Netflix is HTTP media with a large and bright display screen of streams, consuming 13.1 per cent of all 2.4-inch along with the gloss finish body. traffic, YouTube at 11.4 per cent, web- The phone has an in-built special Auto-call browsing at 7.8 per cent, and MPEG recording feature, allowing you to record transport streams at 4.4 per cent. your every call. Watch movies, text or call without interruption, the powerful State-run telecom operator bharat Airtel strengthens AI play via Authme ID 1,800mAh Li-ion battery keeps it going. Sanchar Nigam Limited has sealed a deal technology acquisition With the amazing sound-quality and King with Amazon to offer Amazon Prime speakers, enjoy the multimedia experience. membership worth Rs 999 for free to Capture every moment lively and vividly via select postpaid and broadband customers. digital camera with LED Torch Light. Play bSNL customers across the country your music on Wireless FM & stay with Rs 399 postpaid or Rs 745 broad- connected with internet and bluetooth. band landline plans can avail one year The phone also comes with adaptive flash of free Amazon Prime membership. light, syncing the calls and alerts on the Vodafone-Idea and bharti Airtel phone. It is also equipped with privacy lock already offer free Amazone Prime feature and mobile tracker. membership to their postpaid customers Telecom major Airtel is acquiring the core in the country. “Prime Video has received team of bengaluru based start-up Authme, Paytm sets aside Rs 200 cr to promote UPI an overwhelming response from customers and intellectual proprietary rights of the usage across the length and breadth of the latter’s two flagship solutions – Callup AI country. We are thrilled that our association and Fintech OCR – to fortify its artificial with bSNL will expand the reach of Prime intelligence (AI)-based products and Video to an even larger base of customers services to better serve its subscribers. As who can now enjoy premium content on a part of the deal announced recently, the screen of their choice - be it their mobile core team of AuthMe will join Airtel and be device or the television in their living a part of Airtel X Labs in bengaluru. Airtel room,” Gaurav Gandhi, Director and Head, will now leverage the new solutions in areas business, Amazon Prime Video India, such as AI-based customer services to Digital payment platform Paytm has said. resolve customer complaints queries in a

16 | NOVEMbER 2018 MYMOBILE NEWSBITS

quick and time and cost-efficient manner. become a ‘super app’ that will enable users Harmeen Mehta, Global CIO, bharti Airtel, to avail a variety of services, including cab- said, “We are rapidly scaling up Airtel X hailing, food-ordering, hotels and flight Labs, our digital innovation factory, and bookings, within the app itself, without the these new solutions will accelerate our need to go to other platforms. Soon, the journey towards rolling out intuitive digital PhonePe platform will have over 30 major products, particularly in vernacular digital merchants map their in-app languages, for our 430 million plus experience on it. Companies like Goibibo broadband services, Mukesh Ambani-led customers.” and Ola are already live on the bengaluru- Reliance Industries has initiated talks to based company’s platform. While Phone- acquire India’s largest cable operator, TCL to set up TV manufacturing facility in Pe’s immediate focus is to on-board Hathway Cable & Datacom. According to Tirupati platforms with high daily use, it also plans reports, three people with direct knowledge What’s Up What’s to open brand stores in its super app for of the talks confirmed the development, traditional businesses. In China, Tencent- although they maintained that the talks owned WeChat and Alibaba’s Alipay have were at “an initial” stage and a deal was a whole slew of services within them. still at an “exploratory stage”. “It’s too early PhonePe’s rival Paytm has built additional to say if the deal will go through or not, but services on its own, instead of partnering RIL is aggressively pursuing it,” one of the with existing players. people was quoted as saying. The valuation China-based TCL Electronics is setting up figure being discussed is reportedly around a new manufacturing facility in Tirupati, ’s expense tracking ‘Spend’ app Rs 2,500 crore. Hathway is a multi-system Andhra Pradesh to make smart TVs. The hits App Store operator, the industry term for a cable new facility will generate substantial company that signs content and carriage employment opportunities for the country’s deals with broadcasters, and offers the young workforce, and will also fulfill the services to local cable operators. market demand for smart consumer electronic appliances in India, the company InMobi acquires Sprint’s mobile ad said. “The development is in line with TCL’s Microsoft has launched yet another app on business long-term vision of building localised the Apple App Store, called Spend. capabilities in order to better cater to the Developed by the MileIQ team, which was growing market demand for innovative acquired by the Redmond giant back in home entertainment solutions across the 2015, the Spend app helps its users keep InMobi has bought Pinsight Media, the country,” it said. TCL has a physical a track of their business expenses for the mobile advertising business of Sprint, in an presence in over 80 countries and caters to purpose of reimbursement or taxes. The all stock deal that will give Soft-bank’s more than 160 international markets app is available for free and offers a telecom player in the US minority stake in through its robust channel network and streamlined approach to expense and the Indian company. InMobi will serve ads strong industry tie-ups. In H1 2018, TCL receipt tracking helping provide the for brands for smartphone users on the Electronics’ global LCD TV sales volume highlights of your business expenses. Sprint network and both the companies crossed the 10-million mark to reach over Microsoft Spend has a file size of about would share the revenue, said reports 13.17 million sets, growing by 37.2% year- 116Mb, and appears to be available only quoting InMobi founder and CEO Naveen on-year. The company also registered in the US right now. First spotted by Tewari. It will add around 100 people exceptional response in various overseas TechCrunch, Microsoft Spend requires iOS employed by Pinsight Media at Kansas markets, with its overseas sales volumes 10 or later and is compatible with iPhone, City. bengaluru-based InMobi, among increasing by 44.4% year-on-year to more iPad, and iPod touch. The app is actually India’s unicorns, earns around 55% of its than 8.28 million. a part of the Microsoft Garage incubator revenue from the US. Sprint’s data would through which the company’s employees allow it to deepen its expertise and offer PhonePe tries to do a WeChat test out new app ideas. Apps from Microsoft better solutions to brands such as Reebok Garage that we have seen in the past to reach out to over 250 mobile subscribers include SMS Organizer, Face Swap, and in the US. by combining network-level Clip Layer, among others. mobile data with data from mobile applications and mobile web browsers, RIL in talks to buy Hathway to speed up InMobi, through the acquisition of Pinsight GigaFiber rollout Media, will provide CMOs an integrated Flipkart-owned digital payment platform In a bid to speed up the commercial launch end-to-end view of consumers, surpassing PhonePe is trying to do a WeChat, i.e. to of its GigaFiber high-speed home other platforms in the industry.

www.mymobileindia.com NOVEMbER 2018 | 17 NEWSBITS

Togofogo offers Rs 1 lakh Personal Accident user makes. As an entertainment platform, Mosseri began his career as a designer, Insurance on purchase of refurbished it offers free credits to the user on first-time managed his own design consultancy, and handsets registration. then joined the Facebook design team in 2008. He moved from design into product MakeMyTrip launches ‘Experiences’ for management, and spent time working on Android users, soon on iOS Mobile then News Feed and most recently, With festive season in mind, Togofogo, the to Instagram. In the new role, he will online marketplace for buying and selling oversee all functions of the business and of pre-owned and refurbished smartphones will recruit a new executive team, including & tablets, is offering Rs 1 lakh personal a head of engineering, head of product and accident insurance to its customers on head of operations. Instagram co-founders account of any purchase made on its resigned at a time when social media What’s Up What’s website. Any consumer buying a product platforms, including Facebook were facing online and making payment via a credit/ intense scrutiny over the spread of fake debit card, net banking, Paytm/Mobikwik news and sinister campaigns. Founded in wallet will be getting personal accident Online travel company MakeMyTrip has 2010, Instagram was bought by Facebook insurance of Rs 1.0 lakh. The offer is launched ‘Experiences’ which will provide for $1 billion in 2012. Instagram’s meteoric applicable for all purchases made using an consumers with highly curated and unique rise continued after the acquisition, online payment method only and not for hyperlocal experiences that a city has to dwarfing the stagnant growth rates of COD customers. The customer can then offer. The product will allow consumers to Snapchat and Facebook. register a nominee for the insurance discover the city they are in better by through a link once the order is placed. To offering them a range of leisure activities Quick Heal detects over 631,000 threats register the nominee online, the customer including events and hand-picked on Android devices in Q2 will have to provide nominee details and experiences at great prices on the will, in turn, receive an e-certificate of MakeMyTrip app. In the first phase of the insurance. launch, the product has been rolled out across 10 cities in India which includes top Magic Call goes viral, hits over 3 million metro cities and India’s top leisure downloads in India destinations. Experiences is currently available on Android and will soon be rolled out on iOS version of the MakeMyTrip app. There are thousands of curated activities including entertainment shows, adventure sports, amusement parks, dining, outdoor Drawing attention to the scale of activities, luxury spas, exclusive deals with cybersecurity challenge that India currently restaurants and a whole lot more that faces, IT security solutions provider Quick Fun app Magic Call, which was launched consumers can choose from by selecting Heal Technologies recently released the recently by value-added service provider Price, Location, Ratings and Duration. Quick Heal Quarterly Threat Report Q2 blackNGreen, has gone viral with over 3 2018. As per the report, more than million downloads with 4-star rating on Adam Mosseri appointed as Instagram 631,000 threats were detected on Android Store. According to the Head devices of individuals and enterprise users company, the main reason for this virality across India between April and June 2018. has been the in-app sharing features On a daily basis, Quick Heal detected more through which most of the downloads than 2,000 malware, 3,000 potentially happen. YouTube is another source of unwanted applications (PUAs), and 1,000 virality and a quick look at it would show adware. The top ten Android malware of Q2 hundreds of independent video reviews by 2018 include Android.Smsreg.DA, bloggers, which have thousands of views, Android.Airpush.J, and Android. the company claimed. Magic Call is a voice Guerrilla.M, amongst others, which were app that works on a real-time basis and Facebook has appointed Adam Mosseri, propagated through third-party app stores. allows the users to change their voice Vice President of Product, as new head of The PUA family comprised 46.2% of the during calls. It also offers various types of its photo-sharing app Instagram. Mosseri total detections in the year. All security voice effects such as romantic ambiance, replaces Instagram co-founders Kevin incidents were successfully resolved by the James bond theme in the background Systrom and Mike Krieger who abruptly Quick Heal. n adding a little drama to every fun call the announced their departure in September. [email protected]

18 | NOVEMbER 2018 MYMOBILE ADVT. TREKZ AIR

he next generation of bone conduction technology is what’s inside our lightest and most organically designed open ear headphones to date. We cut the bulk and used titanium everywhere possible to ensure they not only fit more securely but sound better too. Trekz Air are inspired by the demands of T elite and aspiring athletes motivated by their music and their world. FEATURES:

m Bone conduction technology delivers music through your cheekbones, ensuring ears remain completely open to hear ambient sounds m A 20% lighter build than its counterpart m A new organic design delivers increased comfort m Complete wraparound titanium design provides a flexible fit for unnoticeable all-day comfort and stability m OpenFit™ design ensures maximum situational awareness and comfort during long-term wear m PremiumPitch+™ guarantees a premium audio experience, including wide dynamic range and rich bass m Bluetooth® v4.2 connectivity and convenient multipoint pairing m LeakSlayer™ technology significantly reduces natural sound leakage m IP55 certified to repel sweat, dust and moisture, from workouts to wicked weather m Enjoy six hours of continuous music + calls on a single charge m EQ presets boost bass and reduce vibration on the go m Dual noise canceling microphones exclude surrounding noise, effectively enhancing speech m Audrey Says™ voice prompts guide users through power, pair, play and talk m Hassle-free 2-year warranty

SPECIFICATIONS :

m Speaker type: bone conduction transducers

m Frequency response: 20Hz~20KHz

m Sensitivity: 100 ± 3dB

m Microphone: -40dB ± 3dB

m Bluetooth version: v4.2

m Compatible profiles: A2DP, AVRCP, HSP, HFP

m Wireless range: 33 ft (10m)

m Battery: rechargeable lithium ion

m Continuous play: 6 hours

m Standby time: 20 days

m Charge in: 2 hours

m Weight: 1.06 oz (30g) BIGNEWS

MediaTek strives to demystify next-gen technologies through Technology Diaries

ediaTek, the world’s fourth largest global fabless semiconductor on providing the best-in-class camera hardware with intuitive light Mcompany that powers more than 1.5 billion devices a year, AI-enhancements such as Face ID, Smart Photo Album, simulated wants to make technology more accessible and understandable depth of field etc. The core peak-performance advantage is clearly for everyone through its MediaTek Technology Diaries series. It’s visible in advanced productivity applications and the most popular an interactive, informative yet fun series aimed at demystifying the games. It also features MediaTek’s second-generation smart newest technologies that are transforming our daily lives. antenna technology (TAS 2.0). Helio A22 provides unparalleled In the inaugural session held in New Delhi recently, popular RJ mobile experiences for the mid-market consumers, including

What’s Up What’s Naved gave the common man’s perspective on future technologies incredible performance, in demand features, tailored platforms, and demystified the concepts with a dash of humor, in a conversation long battery life and advanced photography and AI enhancements. with noted tech expert Rajiv Makhni. The CPU performance of Helio A series is up to 30% faster and Kuldeep Malik, Director- Corporate Sales, MediaTek India, said, GPU up to 72% faster than the direct alternative. “Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in 20 per cent of homes At the event, MediaTek also discussed technologies like; globally and nearly 1 of every 3 mobile phones is powered by • Narrow-Band IoT (NB-IoT) which is a 3GPP standardized MediaTek. MediaTek chips power next-generation smartphones, cellular based low power wide area technology and is potentially tablets, TVs and voice assistants and all kinds of intelligent devices part of the ‘5G’ era of connectivity. The MediaTek Nb-IoT to transform how people interact with each other and the world platform has the highest temperament for low connection around them. A new category of devices is driving features and quality, allowing Nb-IoT devices to be installed in locations that cannot be served by competing IoT connectivity standards enabling device installation in remote or difficult to access locations. MediaTek’s chipsets have formed the foundation for the Internet of Things (IoT). In 2015, MediaTek enabled more than 1 billion consumer electronic products, including digital TVs, home audio devices, DVD/blu-ray players, smartphones, tablets, networking and connectivity products, and more. • MediaTek NeuroPilot with its heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units) we embed into our system-on-chip products, we are providing high performance and power efficiency for AI features and applications. MediaTek is leading the Edge-AI Technology revolution by creating an ecosystem of Edge-AI hardware processing with comprehensive tools across its product range from smartphones to smart homes, wearables, IoT and connected cars. consumer expectations forward with advancements in power, • MediaTek MiraVision which is designed to improve visual performance, AI, and connectivity. With the Technology Diaries, quality for smartphones by intelligently altering picture we want to help the less savvy consumers understand and be attributes such as hue saturation, brightness, resolution comfortable using these technologies to their advantage.” and frame-rate. For each new product category, MediaTek On the mobile side, MediaTek Helio series platforms such as has optimized MiraVision, making it highly power-efficient, A22 and P22 are the latest additions to the Helio family of powerful more responsive, and more context aware. MediaTek’s and power-efficient chips for the mid-market segment. Vivo Y81, high-fidelity scaling and content classifier technologies Y83 and Y83 Pro are powered by Helio P22. The Helio P60 was guarantee unmatched signal preservation and increased visual recently released with Oppo F9 & F9 Pro, .1 Plus. It focuses details. n

20 | NOVEMbER 2018 MYMOBILE BIGNEWS

Xiaomi plans to float financial services unit in India

fter disrupting the Indian smartphone Aspace, Chinese handset and electronics major Xiaomi plans to foray into consumer finance and business-to-business lending by floating a non-banking financial company (NbFC), it reportedly said in its latest regulatory disclosure. The new company, Xiaomi Financial Services India, will soon seek the Reserve bank of India’s approval to operate as an NbFC. The Up What’s company was incorporated on October 10 as a subsidiary of Xiaomi Finance HK Ltd and Xiaomi Singapore Fintech, data accessed from the Registrar of Companies (RoC) showed. As per the memorandum purchase and acquisition of goods, merchandise, assets of any of association of the company, the directors include Xiaomi Corp nature,” according to the Chinese firm’s RoC disclosure. Xiaomi cofounder Feng Hong and Xiaomi India MD Manu Kumar Jain. globally sells all these consumer products and has plans to launch Xiaomi Financial Services plans to provide loans to consumers most of them in India over the next two years, having already for purchasing electronics, home appliances, lifestyle products, forayed into TV, smart home and lifestyle products. The firm has vehicles, furniture, tools, utensils and office equipment, and give indicated that it will operate these services through online credit to firms, corporates or any other entity “for the purpose of platforms. n

Lenovo to raise mobile production capacity in India by up to 10 fold in 2019

aking a comeback into the Indian smartphone market with capacity of 100,000 per month which we plan to increase in Mthe launch of K9 and A5 smartphones, Lenovo reportedly the range of 500,000 to 1 million units per month by the end plans to ramp up its smartphone production capacity by up to of 2019,” Lenovo Group Vice President Edward Chang recently 1 million units per month in 2019. “We make mobile phones said. The capacity expansion, interestingly, does not include in India at our partners’ factory. At present we have production volume of Motorola phones -- a brand which is owned by Lenovo. The company has entered into an exclusive partnership with e-commerce platform Flipkart to sell its phone in India. The company recently launched three smartphones in sub-Rs 10,000 price segment – Lenovo K9 for 8,999 and two model of Lenovo A5 for 5,999 and Rs 6,999. “We have partnered exclusively with Flipkart because the share of online and offline market will be equal in India by 2020. This means it is 60-70 million units’ business opportunity every year,” Chang said. Lenovo with its another brand Motorola was once among the top three smartphone sellers in India. Its share, however, slipped to 6 per cent in the last quarter of 2017 from 9 per cent in the first quarter of 2017. Chang said that the company now wants to focus on brand experience rather than market share. “We are now looking to move towards Smart Internet-of-things. Lenovo will combine PC portfolio with smartphone and some wearable for smart IoT. In the first quarter of 2019 we will bring our flagship phone in India. We are in discussion with Flipkart to customise it for Indian market,” he said. n

www.mymobileindia.com NOVEMbER 2018 | 21 BIGNEWS

Asus eyes 5% market share in India by year-end

amping up its product portfolio in India, Taiwanese company RAsus aims to garner 5 per cent share of the hyper-competitive Indian smartphone market. “India is a very important market for us. but we don’t want to be just sellers of phones. We have spent a lot of time in research to understand consumer preferences and using those insights to develop features for our devices,” said Dinesh Sharma, Head, Mobile business, Asus, India. The company has seen strong traction for its recent launches like Zenfone Max Pro and Zenfone 5Z and is confident that it can exit the year with five per cent market share, he added. With an eye What’s Up What’s on sub-Rs 10,000 handset segment, which account for over 50 per cent of smartphone users, the company recently unveiled two 4G smartphones, Zenfone Lite and Max for Rs 5,999 and Rs 7,499 respectively. These smartphones will be available on e-commerce portal Flipkart. Smartphone shipments grew 20 per cent to 33.5 million units in the June quarter 2018 compared to the year-ago period, with Chinese major Xiaomi retaining the top spot with 29.7 per cent expects to clock strong growth in line with the industry’s double- share. This was followed by Samsung (23.9 per cent share), Vivo digit growth. Earlier this year, Asus had signed a long-term (12.6 per cent share), Oppo (7.6 per cent) and (5 per partnership with Flipkart to sell its devices on the e-commerce cent share). Talking about the festive season, Sharma said Asus platform. n

Govt plans new digital process for issuing SIM cards

he Centre is reportedly working on a new process to issue app which will be fully compliant with the apex court judgment. Tmobile SIM cards in a hassle-free manner after the Supreme “In the proposed process, live photograph of the person with Court prohibited telecom companies from using the Aadhaar- latitude, longitude, and time stamp will be captured. The SIM based e-KYC authentication process. Unique Identification card agent will be authenticated through OTP and SIM card will Authority of India (UIDAI) and the telecom department said in be issued. This process will be completely hassle-free and a joint statement that the government will come out with a new digital,” the two said in a statement. “digital process” for issuing SIM cards by making use of a mobile The statement also said if anybody wishes to get their Aadhaar eKYC replaced by a fresh KYC in light of the apex court’s verdict, the individual may request the service provider for delinking the same by submitting fresh OVDs (official valid documents). “but in any case, the individual’s mobile number will not be disconnected.” The telecom players also said that if a customer wishes to de-link their Aadhaar number from the existing mobile connection, they may do so by contacting their operator and providing alternate documents prescribed as per telecom ministry’s guidelines. n

22 | NOVEMbER 2018 MYMOBILE BIGNEWS

Import duty on 35 capital goods waived to boost handset manufacturing n order to promote production Iin the country, the government has exempted 35 machine parts used for manufacturing mobile phone components from the basic customs duty. In a notification dated September 28, the finance ministry exempted items such as printed circuit board (commonly known as motherboard) coating machine, PCb assembly

loader, unloader from the customs duty. These Up What’s 35 capital goods are used for making mobile phone components such as lithium-ion battery, speaker and receiver of mobile phones, data cables, optical fibre etc. Appreciating the development, industry body India Cellular and Electronics Association said that all the goods in the new list have HS Codes (codes He said that essentially, the focus in the amendment is to cover required for imports) at eight-digit tariff level in them which will manufacture of parts for mobile handsets, speaker and receiver, aid fast customs clearance. “basic duty on the 35 items which data cables, optical cables, PCbs and PCbAs. All these are under currently range from 7.5 to 10 per cent is now fully exempted. the notified phased manufacturing programme. “The Association IGST will be applicable on the imports but this can be set off looks forward to the manufacturing of parts in the phased against GST,” ICEA National President Pankaj Mohindroo said. manufacturing programme,” Mohindroo said. n

Verizon activates world’s first commercial 5G network .S-based telecom operator Verizon has launched the world’s commercial 5G service is here,” said Ronan Dunne, President, Ufirst commercial 5G network for consumers in parts of Verizon Wireless. “We’ve formed incredible partnerships with Houston, Indianapolis, Los Angeles and Sacramento. Verizon’s many of the world’s leading technology companies, the 5G Home network is providing 5G broadband internet service. international technical standards bodies, public officials, Verizon said that it was able to launch 5G in these first four cities developers and our own customers to drive the 5G ecosystem because of forward-looking state policy and local leaders who forward, faster than most had predicted. And now, actual embraced innovation and developed a strategic vision for how customers. It’s been an incredible journey...and we’re just at the 5G could be a platform to attract new investment, businesses starting line.” and next generation services for residents. “The world’s first “First on 5G” Members – early adopters of 5G technology – get exclusive perks including 5G Home service free for the first three months (after that introductory period, Verizon Wireless customers with a qualifying smartphone plan will pay $50 per month for the service, while non- Verizon Wireless customers will pay $70 per month), free white glove installation and equipment, and early access to new services, including 5G mobility. 5G Home customers will also get YouTube TV free for the first three months and a free Apple TV 4K or Google Ultra device at installation. n

www.mymobileindia.com NOVEMbER 2018 | 23 BIGNEWS

Oppo unveils Hyper Boost technology for smart- phone acceleration

andset maker Oppo has launched Hyper boost, its full-scenario, Hsystem-level performance boost engine. The Hyper boost helps elevate the overall user experience through improvements in the power consumption and performance of Android smartphones. Developed extensively over the years, the Oppo Hyper boost is designed to accommodate a wide range of usage scenarios and behaviors. A proprietary solution for optimizing system-level resource allocation on smartphones, the Hyper boost is a great What’s Up What’s example of Oppo’s strength and understanding in the system-level optimization of the Android platform, the company said in a statement. Ryan Chen, Head, Software Research Center, Oppo Research Institute, said, “Our journey towards improving the system performance of smartphones dates back to 2015. Today we are proud to see the launch of Oppo Hyper boost, the result of constant improvements and optimizations. Its ability to optimize resource allocation on Android systems helps overcome the power consumption and performance challenges when smartphones are running heavy-load applications. This cutting-edge technology has demonstrated our industry-leading strength in technical innovation and our commitment to bringing the best experience to our optimizes the allocation of resources across the system to specific users.” needs. This helps ensure better utilization of hardware resources, Hyper boost works by enabling real-time “two-way dialogs” faster response speed of applications and game programs, and between applications and system resources. After having smoother operation of the overall system. Consisting of three parts, recognized the various scenarios and user behaviors from different Hyper boost offers comprehensive acceleration for smartphones applications and game programs, Hyper boost comprehensively at three levels: system, game, and application. n

Samsung working on multi-device platform

ith AI becoming a norm for the communication technology, Executive Vice President of Samsung Research. WSouth Korean tech major Samsung is reportedly planning to by providing multiple touchpoints where a user can interact develop a multi-device platform – a variety of AI-enabled devices with AI, Samsung said its multi-modal interaction platform (voice, that communicate seamlessly with each other – to make vision, screen, touch) will make experiences more relevant and experiences more personal and relevant. Samsung presented its personal in the future. “One key element that will move AI to being future vision for AI while announcing recently a new AI centre in more widely adopted is multi-device systems -- i.e. a variety of Montreal, Canada. “by leveraging the power of AI in Samsung’s AI-enabled devices that communicate seamlessly with each products and services, we must focus on creating new values, other,” said Larry Heck, Head of AI Centres for Samsung Research never seen nor experienced before,” said Seunghwan Cho, America. “Samsung is uniquely positioned to be a leader in this regard. It’s not just how each device uses AI, it’s how they use it together,” Heck said. The newly opened AI centre in Montreal is Samsung’s seventh AI research facility to open this year making it the fourth in North America alone. The global AI centres, which are also located in South Korea, Russia and britain, support the company’s efforts in AI that include the development of Samsung’s virtual assistant, bixby. Samsung is now planning to expand its AI research centres to other technology and talent-rich areas. n

24 | NOVEMbER 2018 MYMOBILE BIGNEWS

Government partners Huawei for 5G trials in India

ithin two days of the Indian cabinet approving the Wnew telecom policy, the National Digital Communications Policy 2018, the Government of India, on September 27 shared the 5G trials partnership letter with Huawei. In addition, Huawei also received the approval for its 5G demo spectrum from DoT. In recent years, Digital India and national 5G planning have accelerated. The government is open, has collaborative approach and welcomes Huawei to join Up What’s the ICT development of the country. Jay Chen, CEO, Huawei India, said, “We appreciate the Indian government’s decision to partner Huawei for the 5G trials and appreciate all the support and co-operation offered by the government towards Huawei’s business operations Huawei is one of the earliest Chinese companies to invest in the in India. Huawei’s leading technology and world-class solutions country. With close to 20 years of operations in India, Huawei has customized for Indian specific needs are recognized by the Indian established extensive cooperation with the government and government and industry.” industry. Huawei has a widespread and deeply localized presence “Huawei is committed to Digital India and will actively with the largest overseas R&D center in bengaluru, the largest cooperate with the 5G planning and preparation of Indian global network support service center, nationwide facilities for government and industry. Through the proposed trials, Huawei marketing, manufacturing, logistics, engineering services and plans to contribute for development of timely and high-quality 5G skilling and training centers in India. In February 2018, Huawei technology and use cases that will enable social and economic partnered major Indian operators to take the lead in completing development in India for consumers and industry,” Chen added. 5G laboratory testing in India. n

50% Americans don’t know who owns WhatsApp

lthough it sounds bizarre, nearly 50 per cent of Americans collectively demographically similar to the general population Awho have used WhatsApp in the last six months have no idea of US adults and surveyed them on August 16, 2018. Half of who owns the popular mobile messaging platform. According to those who used WhatsApp in the past six months weren’t aware a survey by DuckDuckGo, the US-based privacy-protecting that Facebook owns WhatsApp,” said the survey. search engine, just over half of US citizens (50.42 per cent) do The findings also showed that nearly 60 per cent of those not know WhatsApp is owned by Facebook. “We randomly who used in the past six months didn’t know that Google selected 1,297 US adults (not just DuckDuckGo users) who are owns Waze. It must be noted that Waze is a popular GPS navigation software, which works on smartphones and tablet computers that have GPS support. “This means that a majority of Americans who are using WhatsApp and/or Waze are doing so without realising that all of their information, whether it be routes, travel time, , photos, or location data, is privy to Facebook (for WhatsApp) and Google (for Waze),” said the survey. According to the study, the lack of awareness over Facebook and Google’s reach is even more alarming as more and more Americans are looking to take control of their privacy online. Interestingly, a previous survey by DuckDuckGo found that 56.9 per cent of American adults were unaware that Facebook owns Instagram and 44.6 per cent did not even know that Google owns YouTube. n www.mymobileindia.com NOVEMbER 2018 | 25 BIGNEWS

UIDAI asks payments companies to stop Aadhaar-based services n its first major directive following the recent Supreme ICourt ruling which prohibits private companies from using biometric-based authentication services, the Unique Identification Authority of India has written to a number of digital payments companies asking them to stop offering any Aadhaar-based service on their platforms. The central authority has directed several payments companies to provide confirmation of closure and to present a plan on how they will exit the Aadhaar ecosystem. What’s Up What’s “Since your organisation can no longer use Aadhaar- based authentication services… you may cease all operations with respect to Aadhaar-based authentication immediately, if not already done,” the letter sent on October 12 stated, as per reports. According to reports, a clutch of private payments companies, including PayPoint, Eko India Financial Services and companies that are licensed to provide prepaid payment services. Oxigen Services have received notices from UIDAI recently, asking banks as well as payment entities such as Paytm that have them for “an action plan/exit plan for exiting the Aadhaar ecosystem obtained banking licences, have not received such notices, reports which shall include without limitation the aspects enumerated said quoting sources. If the reports are to be believed, fintech under Regulation 23 (2) of the Aadhaar (Authentication) executives are of the view that UIDAI’s firm stance will affect last- Regulations, 2016”. Industry sources in the know of developments mile remittance and digital payments that form the mainstay of said that the letters from UIDAI have been sent only to non-banking business for these companies. n

Chinese companies now set their eyes on Indian accessories market ollowing their dominance in the country’s smartphone market, accessories company funded by smartphone maker Xiaomi, has Fthe Chinese companies have now set their sights on India’s partnered with Shyam Telecom group to launch more than 50 estimated over Rs 10,000-crore mobile phone accessories market products in India in a phased manner. It plans to launch power that is said to be largely unorganised. According to reports, Hong banks, chargers, wireless charger, cables, projector, batteries, IoT Kong-based WK Life plans to open 200 outlets in the country in camera, smart mosquito repellent and audio products among other the next two years, selling mobile phone cases, power banks, products. earphones and speakers to tap the burgeoning business in one of As per reports quoting Rohit Sahani, Co-founder, WK Lifestyle the largest smartphone markets. ZMI, another Chinese mobile India, “India is the second largest mobile phone user base in the world but the accessories market is unorganised as one company is selling cable, other is selling earphones-…but this brand is selling everything under one roof.” WK Lifestyle India plans to open its first store in Mall of India in Noida and expand its store network through sub-franchisees. WK currently operate outlets in the US, Cambodia, China, Thailand, Nepal, , Kuwait, Iran, Philippines, Norway and Sweden. n [email protected]

26 | NOVEMbER 2018 MYMOBILE www.mymobileindia.com F point. point. glassdesign tooffer premiuma experience atlowa massive 6.5-inch display in a compact form factor and an all- fromthe company brings some notable features such with the in the country. The latest mid-ra an octa-core Kirin 710 AI chipset coupled with 4Gb or 6Gb of Honor 8X Honor Talking about technical specs, the Honor 8X is powe India recently, Huawei’s sub-brandollowing Honor the launchhas nowof Honorco 7S entry-level smartph nge device me up red by one in price asa available exclusively on Amazon in black, blue and tone colours. Rs18,999 for the 6Gb and 128Gb model. The device i storage, respectively. The device will ship with An 4Gb+64Gb variant, Rs 16,999 for the 6Gb+64Gb option at all times. is fast to connect to a 4G network for GHza seamless/ 5 GHz c and bluetooth 4.2, among others. The Ho recording. recording. night shot mode, backlit portrait theselfies right motionand supershot. Additionally, thewill device alsosup be able to recogniseadjust themovement setting toso get thethat best youresults.as well AIwith the motiability to detect scenes and autom camera with f/2.0 aperture. The camerasPDAF support. getOn the somefront, the AI Honor 8X sports a 16MP selfie and aperture f/1.8 with setup 20MP+2MP a includes that microSD (up to 400Gb). and supports dual nano SIM cards with a dedicated s with EMUI 8.2 on top. The device houses a 3,750mAh RAM. This will be offered with 64Gb or 129Gb of int Thesmartphone has been priced at Rs 14,999 for the Connectivity options include Wi-Fi 802.11 a/b/g/n/a Optics on the Honor 8X include a dual camera configu n JUST droid 8.1 Oreo on detection can capture slow motion ports super onnectivity Red dual support atically battery nor 8X lot for c, 2.4 ration NOVEMbER 2018 | ernal and IN s

27 First Look JUSTIN First Look First

Panasonic Eluga X1 & Eluga X1 Pro

inging the flagship bell, Panasonic India has launched two The camera setup remain the same for Eluga X1 and Eluga X1 Rnew smartphones – Eluga X1 and Eluga X1 Pro, priced at Pro having 16MP+5MP dual rear cameras while the front Rs 22,990 and Rs 26,990 respectively. The Japanese being a 16MP shooter. electronics major has tried its hand for the first imet in flagship In terms of the variants, the Eluga X1 comes in 4Gb+64Gb devices with these two launches. Panasonic is also targeting setup while the Eluga X1 Pro has 6Gb+128Gb RAM ROM the festive season around Diwali with two more new option. These two smartphones have AI-sensed IR Face Unlock smartphones. as well along with the fingerprint sensor at the back. Talking about the spec-sheet, both these smartphones Additionally, the Panasonic Eluga X1 Pro comes with feature 6.18 inch notched display, MediaTek Helio P60 wireless charging support which will be shipped along with the chipset, runs on Android 8.1.0 and has a 3,000mAh battery. smartphone. They are available via Flipkart. n

28 | NOVEMbER 2018 MYMOBILE JUSTIN

HMD .1 Plus

MD Global has launched the Nokia 3.1 Plus in Nokia smartphones in the family, delivering HIndia with 6-inch HD+ display, Android One family a high-quality experience endorsed by Google. Nokia with monthly security patches. This smartphone is the smartphones with Android One offer great storage and successor to the Nokia 3.1 that was launched in August battery life out of the box, and also come pre-loaded with this year. the very latest AI-powered innovations developed by The Nokia 3.1 Plus has 6-inch display with 18:9 aspect Google. The Nokia 3.1 Plus will receive three years of ratio, 3,500mAh battery, 13MP plus 5MP rear sensor with monthly security patches and two years of OS updates, as

bokeh blur. On the front, there is an 8MP camera, octa-core guaranteed in the Android One programme. Look First chipset MediaTek Helio P22 processor and . The smartphone comes bundled with a 5V – 2A charger, The smartphone comes paired with 2Gb RAM and 16Gb which is something that has now become a standard. onboard storage. There is also another variant with 3Gb The Nokia 3.1 Plus comes in blue, White and baltic RAM and 32Gb storage. A dedicated microSD card slot colour options. The smartphone is priced at Rs 11,499 for for further storage expansion is also present. the base variant with 2Gb of RAM. It is available for The Nokia 3.1 Plus joins the comprehensive line-up of purchase via online and offline retail stores.n

www.mymobileindia.com NOVEMbER 2018 | 29 JUSTIN

BlackBerry Key2 LE lackberry brand licensee Optiemus Infracom has now come In the photography department, the smartphone has 13- bup with the Key2 LE, which is an affordable version of the megapixel and 5-megapixel rear cameras with dual-tone led Key2 smartphone launched in India in July this year. flash, and an 8-megapixel front facing with 1080p video The blackberry Key2 LE runs on Android 8.0 Oreo and recording support. comes with blackberry’s security applications. For performance, The phone looks very similar to the older version with similar it relies on 636 processor with 4Gb of physical keyboard and screen combination design. If you are no

First Look First RAM. The smartphone comes with 64Gb storage, expandable longer into physical keyboards, blackberry Key2 LE may not up to 256Gb. appeal you. The blackberry Key2 LE has both and physical The blackberry Key2 LE runs on Snapdragon 636 processor. keyboard. On the top, it has 4.5-inch full HD display with 3:2 It’s the same chipset that powers phones like Xiaomi aspect ratio and 443ppi. The smartphone is powered by a Note 5 Pro, Asus Zenfone Max Pro M11, and Motorola One 3,000mAh battery. Other key features of the phone include Power. bluetooth 5.0 LE, USb Type-C (bottom of device), NFC and Priced at Rs 29,990, the smartphone is available for fingerprint sensor. purchase via e-commerce platform Amazon India. n

30 | NOVEMbER 2018 MYMOBILE JUSTIN First Look First

iVOOMi Z1

ong Kong-based handset brand iVOOMi recently For photography enthusiasts, the smartphone features a Hlaunched its first ‘Notch Display’ smartphone, iVOOMi 13MP rear camera with 5P lens, a sensor and a soft Z1. The Flipkart-exclusive smartphone features a 5.67-inch flash for low light photography. The front-facing camera, on HD+ display with 19:9 ratio. the other hand, is a 5MP camera with 4P lens. The smartphone In terms of the specifications, the Notch display provides is equipped with software capabilities enabling it to give users with a free-flowing screen interface. The phone has a various effects to photos alongside additional camera features compact build and the curved design of the smartphone such as Portrait Mode, Time Lapse, 6 Level beauty Mode, accentuates the visually appealing FullView display that Face Cute, bokeh Mode, AI Camera, Professional Mode, comes with a resolution of 1498x720 pixels. The smartphone High-Dynamic Range, and Panorama among others. is backed by a 2,800mAh battery and runs on Android 8.1 The iVOOMi Z1 features facial recognition software to Oreo on top of SmartMe OS 3.0 with 1.3GHz MTK6739 unlock the device via the phone’s front-facing camera and a quad-core processor. The operating system is power-packed rear fingerprint sensor for added security. On the onnectivityc and futuristic owing to the features and facilities it comes front, the dual SIM smartphone supports Wi-Fi, GPS, with. Its AI-enabled Smart battery Management System bluetooth, USb, and 4G (with support for band 40 used optimizes the battery performance by analysing user by some LTE networks in India). behaviour to manage apps and background functions. The Originally priced at Rs 6,999, the smartphone is available smartphone comes packed with 2Gb RAM and16Gb ROM in three colour variants – Classic black, Platinum Gold and that is expandable up to 128Gb via a micro SD card. Ocean blue. n

www.mymobileindia.com OCTObER 2018 | 35 JUSTIN

Jivi Xtreme Series

omegrown Jivi Mobiles has launched Xtreme Series Hwhich has a full view (18:9) display, fingerprint sensor, face unlock, and dual rear camera among the special features. The Xtreme Series includes Xtreme Klick XT 84, Xtreme View XT 309 and Xtreme View Pro XT 309+ models, which will be available for purchase offline as well as online. First Look First Klick XT 84: It comes with the Full view 18×9 display and has 5.3-inch screen size. The phone is loaded with dual rear camera and is powered by 2,500mAh battery. It comes with 1Gb RAM and 8Gb ROM. It also has a face detection feature which enables the security unlock. It has a 5MP + CIF / 5MP (Dual Camera) which takes good quality pictures and video calls. The phone supports dual sim standby, Gravity / Proximity / Light – sensor, bluetooth 4.0, OTG and AAC receiver. The phone runs on . This model is priced at Rs 5,299

View XT309: It has a Full view IPS display with 2.5D glass and 5.3-inch screen size. It also has an advanced fingerprint sensor which enables various functions such as security lock, music control, answering call, controlling alarm, App lock, clicking pictures etc. The phone is powered by a 2,700mAh battery and comes loaded with 8Gb ROM and 1Gb RAM. The phone has 8MP AF Primary camera and 5MP AF selfie camera. The phone supports dual sim standby, Gravity / Proximity / Light – sensor, bluetooth 4.0, bLE, GPS, FM, OTG and fingerprint sensor. The phone runs on Android Go. It is priced at Rs 5,599.

View pro 309+: It is the upgraded version of XT309 with a bigger battery, more memory and better camera. The phone is powered by a 2,700mAh battery, is equipped with 16Gb ROM and 2Gb RAM. The screen size is 5.3-inch with 2.5D glass. The phone has 13MP AF Primary camera and 5MP AF selfie camera. Dual sim standby, Gravity/ Proximity / Light – sensor, bluetooth 4.0, GPS, WI-FI 802.11 a/b/g/n, FM, OTG, Face Detection and fingerprint sensor are among other features. It runs on Android Go and is priced at Rs 6,799. n

32 | NOVEMbER 2018 MYMOBILE JUSTIN

Tecno Camon iClick 2

ranssion Holdings-owned has added SD card slot. Tanother new member to its smartphone portfolio with the The Tecno Camon iClick 2 runs on Android 8.1 Oreo with launch of Camon iClick 2. Like the other Tecno smartphones, company custom UI HiOS 4.1. The device packs a 3,750mAh this one too comes with Tecno 111 promise under which battery. On the connectivity front, it supports 4G VoLTE, users will get 1-time screen replacement in one year, 100 Wi-Fi, bluetooth, GPS, dual-SIM and micro USb port. days’ free replacement, and 1-month extended warranty. In the camera department, the smartphone features a Customers will also get 50Gb Jio 4G data and up to Rs 2,250 24-megapixel front-facing camera for selfie and video calling. worth additional benefits. The front camera comes loaded with f/2.0 aperture, AI beauty First Look First Speaking of the specifications, the Tecno Camon iClick 2 mode and more. For the rear, there is a dual rear camera setup features a 6.2-inch HD+ Full View notched display with a with a 13-megapixel primary sensor with f/1.8 aperture and screen resolution of 1500 x 720 pixels. The device is powered a 5-megapixel secondary sensor. by a 64-bit MediaTek Helio P22 octa-core processor clocked The Tecno Camon iClick 2 is priced at Rs 13,499 and it at 2GHz along with 4Gb of RAM and 64Gb internal storage. comes in Aqua blue, Midnight black and gradient Hawaii The memory can be further expanded to 128Gb via micro blue colours. n

www.mymobileindia.com NOVEMbER 2018 | 33 JUSTIN

Coolpad Note 8

hinese handset maker recently unveiled the Note side of the two lenses, which are stacked one below the other. C8 in India. The smartphone is the successor to the Coolpad At the front, the device sports an 8-megapixel 4P lens with Note 6 that was launched in May this year. f/2.2 aperture. Software features include filters, acef beauty In terms of the technical specifications, the latest Coolpad for selfies, blur mode, panorama mode, and more. device runs on Android 8.0 Oreo, and supports dual-SIM slots The all-new Coolpad smartphone packs a 4,000mAh (dual standby). It features a 5.99-inch full-HD+ display battery that claims to offer up to 200 hours of standby time, (1080x2160 pixels) with 18:9 aspect ratio, and is powered by and up to 8 hours of talk time. Connectivity options include First Look First 1.5GHz MediaTek MTK6750T quad-core processor paired Wi-Fi 802.11 b/g/n, bluetooth v4.2, 3.5mm audio jack, and with MaliT860-MP2 GPU and 4Gb RAM. Internal storage is sensors on board include proximity sensor, light sensor, and at 64Gb, and the smartphone also supports expansion of accelerometer. The fingerprint sensor at the back is said to storage via a microSD card slot (up to 128Gb). unlock the smartphone in just 0.2 seconds. It also supports On the camera front, the dual camera setup has one 16- touch control gestures to customise quick launch shortcuts. megapixel primary sensor with f/2.0 aperture and autofocus, The smartphone sports a black Piano finish and is available and another 0.3-megapixel sensor. The flash is situated at the exclusively via Paytm Mall for a price tag of Rs 9,999. n

34 | NOVEMbER 2018 MYMOBILE www.mymobileindia.com C GOME C7 & C7 Note C7 & C7 GOME extra storage. Enabled with a 13MP+5MP front and ba RAM and 16Gb inbuilt memory expandable up byto 64Gba f 1.5 GHz quad-core processor,with an theHD+ smartphone1080p resolutionof and 18:9 aspect ratio. with its brand, Tambo Mobile since its launch in early 2018. which already has created a name in the Indian mobile market entry in partnership with AgastonMobile Private Li smartphone – C7 and C7 Note. The company announced its 5,999, the C7 smartphone comes in Gold and blackOreo 8.1AndroidOSand3,000mAh battery. PricedatRs co C7 include Face Unlock, Fingerprint sensor, Dual 4G Panorama, bokeh, and Scene. Other including modes shooting various notableoffers C7 the camera, features beginning with the GOME C7, it is 5.45-inch smartphone the Indian smartphone market with the launch of two hinese electronics brand GOME announced its debut i Powered fers 2Gb mited, on the SIM, lour ck or n variants. 3Gb RAM with 16Gb and 32Gb storage respectively. Th ratio along with 16M colours inand a 5.99-inch282PPi. screenThe withVoLTE an HD+ display GOME C7 Note has a premium gloss finish which is framed and 18:9 the C7 Note comes in black and Gold colours and is priced at Fingerprint features as a standard offering enabledacross with Oreo 8.1 out of the box. Scene.With The deviceFace offers Unl a Dual 4G capability and w across various modes that vary from Panorama, bokehfront and back camera, the extensivedevice usage.is capableEnabled withof a tak combinationbacked by a 3,500mAh battery ofthat lasts 13MPover a day even with C7Note ispowered by2.0GHz octa-core processor. I Rs 6,999 (2Gb+16Gb) and Rs 8,499 (3Gb+32Gb). On the other hand, the GOME C7 Note comes in 2Gb an JUST ing pictures the range, enabled ock and aspect n +5MP NOVEMbER 2018 | ill be , and t ist IN d e

35 First Look JUSTIN

Asus ZenFone Max M1 & ZenFone Lite L1

aiwanese tech major Asus has launched two affordable camera modes like beauty, Pro, Panorama, Time Lapse, HDR Tsmartphones in the country – ZenFone Max M1 and and Portrait. ZenFone Lite L1. There are some more differences between the two both the ZenFone smartphones come with 5.45-inch HD+ models such as a fingerprint sensor which is available only on (1440x720) IPS displays with an 18:9 aspect ratio, 400 nits the ZenFone Max M1. The ZenFone Lite L1 only gets brightness and 295 ppi. The phones are also powered by an face unlock as a biometric option. The Lite L1 gets a First Look First octa-core Snapdragon 430 chipset. The ZenFone Lite L1 3,000mAh battery while the Max M1 houses a bigger comes with 2Gb of RAM and 16Gb of internal storage, while 4,000mAh. The ZenFone Max M1 and ZenFone Lite L1 ship the ZenFone Max M1 is available with 3Gb of RAM and 32Gb with Android Oreo with ZenUI 5.0 on top. Connectivity options of inbuilt storage. both the phones support storage expandability include WiFi 802.11 b/g/n, bluetooth v4.0 and GPS. The up to 256Gb via microSD card. They support dual SIMs and a phones also come with Accelerometer, Proximity and Ambient dedicated slot for microSD card. light sensors. The ZenFone Lite L1 comes with a 13-megapixel sensor on The Asus ZenFone Lite L1 has been priced at Rs 6,999, but the back with f/2.0 aperture, 1.12 micron pixels, PDAF and will be available for Rs 5,999 as a festive introductory offer. The LED flash support. On the front, the device gets a -megapixel5 ZenFone Max M1 has been announced at Rs 8,999, but will sensor with f/2.2 aperture and LED flash. The ZenFone Max also be available at an introductory price of Rs 7,499. both the M1 gets a similar 13-megapixel rear sensor, but it gets a slightly phones will be available exclusively on Flipkart in black and bigger 8-megapixel sensor on the front. both the phone support Gold colours. n

36 | NOVEMbER 2018 MYMOBILE JUSTIN First Look First

Lenovo A5

aking a comeback into the Indian smartphone market, connectivity. MChinese brand Lenovo recently rolled out the Lenovo On the camera front, there is a 13-megapixel rear camera A5 along with the K9 smartphone at an event in New Delhi. with LED flash and f/2.2 aperture while at the front, there The Lenovo A5 is positioned among the likes of Redmi 6A, is an 8-megapixel selfie camera with f/2.2 aperture. Honor 7C and more. While the whole package is backed by a 4,000mAh Talking about its technical specifications, the Lenovo A5 non-removable battery, other features of the Lenovo A5 sports a 5.45-inch HD+ display with 1440 x 720 pixels includes a rear-mounted fingerprint scanner, face unlock, resolution while the device is powered by the quad-core 4G VoLTE, WiFi, bluetooth 4.2, micro USb support and a MediaTek MT6739 processor clocked at 1.3Ghz and paired 3.5 mm audio jack. with 2Gb/3Gb of RAM and 16Gb/32Gb of storage, which The Lenovo A5 comes with a price tag of Rs 5,999 for is expandable up to 256Gb via a dedicated micro SD card the 2Gb RAM/16Gb storage option and Rs 6,999 for the slot. While the Lenovo A5 runs on Android 8.1 Oreo out of 3Gb RAM/32Gb storage option. The smartphone is the box with ZUI 3.9 on top, it also comes with dual-SIM available in India as a Flipkart exclusive. n

www.mymobileindia.com NOVEMbER 2018 | 37 JUSTIN

LG V40 ThinQ

outh Korean tech major LG recently unveiled its latest flagship battery. Ssmartphone, the LG V40 ThinQ, at an event in New York. This The triple camera setup on the back consists of a 12MP wide- is the first smartphone from the company to have five cameras in angle sensor with an aperture of f/1.5, a 16MP sensor with a total, three on the back and two in front. Earlier, the 107-degree field of view, and f/1.9 aperture and a 2MP1 telephoto Pro and A7 were the only devices available in sensor with an aperture of f/2.4. On the front, it features a dual the market which featured a three camera setup on the back. camera setup consisting of an 8MP primary sensor with an Speaking of the spec-sheet, the LG V40 ThinQ has a 6.4-inch aperture of f/1.9 and a secondary 5MP sensor with an aperture of Quad HD+ OLED display with a resolution of 3120×1440 pixels. f/2.2. The device also comes with MIL-STD 810G standard and It is powered by the Qualcomm Snapdragon 845 processor, paired an IP68 water and dust resistance rating. with an Adreno 630 GPU. The device features 6Gb of RAM along The LG V40 ThinQ is priced between $900 (approximately Rs with 64Gb/128Gb of internal storage. This is expandable up to 66,400) to $980 (approximately Rs 72,300) depending on the 2Tb via a microSD card. It runs Google’s Android 8.1 Oreo carrier. There is no announcement of details regarding the global International operating system and is backed by a 3,300mAh non-removable availability of the device. n

38 | NOVEMbER 2018 MYMOBILE JUSTIN International

Vivo Z3

hinese vendor Vivo recently unveiled Vivo Z3 smartphone f/2.0 aperture. Cin their home country, following the launch of Vivo V11 On the storage front, the Vivo Z3 has 64Gb and 128Gb and Vivo Z3i. The Vivo Z3 comes in three different variants of internal storage options that both are expandable via - with options between Qualcomm Snapdragon 670 and microSD card (up to 256Gb). For connectivity, the Snapdragon 710 SoCs and up to 6Gb RAM. smartphone supports 4G VoLTE, Wi-Fi, bluetooth v5.0, As for specifications, the dual-SIM (Nano) Vivo Z3 runs GPS/ A-GPS, Micro-USb along with OTG support, and a Funtouch OS on top of Android 8.1 Oreo and features a 3.5mm headphone jack. There is a rear-facing fingerprint 6.3-inch full-HD+ (1080x2280 pixels) display along with sensor. besides, the smartphone packs a 3,315mAh 19:9 aspect ratio and 90.3 screen-to-body ratio. Under the battery. hood, the Vivo Z3 V1813bA has a Snapdragon 670 SoC, The Vivo Z3 price in China has been set at CNY 1,598 coupled with 4Gb of RAM, while the Vivo Z3 V1813DA (approx. Rs 16,900) for the Snapdragon 670 variant that comes with a Snapdragon 710 SoC, paired with 6Gb of has 4Gb RAM and 64Gb onboard storage, while its RAM. Snapdragon 710 model along with 6Gb RAM and 64Gb Camera-wise, the new smartphone has a dual rear storage is priced at CNY 1,898 (approx. Rs 20,100). There camera setup that includes a 16-megapixel primary sensor is also a Snapdragon 710 variant of the Vivo Z3 with 6Gb along with an f/2.0 aperture and a 2-megapixel secondary RAM and 128Gb storage at CNY 2,298 (approx Rs 24,400). sensor along with an f/2.4 aperture. For selfies, there is a All these variants are already available for purchase through 12-megapixel dual sensor at the front along with an Vivo’s online store. n

www.mymobileindia.com NOVEMbER 2018 | 39 JUSTIN

Sharp Aquos Zero

xpanding its handset portfolio, Sharp recently announced In the camera department, the Aquos Zero sports a 22.6- Ethe Aquos Zero smartphone in Japan. The big highlight of megapixel rear sensor with f/1.9 aperture and an adjacent the device is its OLED panel made in-house, its display notch, 8-megapixel front sensor as well. 6Gb RAM, and water and dust resistance capabilities. The The smartphone packs a 3,130mAh battery and is IPX5/ Sharp Aquos Zero comes after the Aquos R2 that was launched IPX8/IP6X certified for water and dust resistance. in May this year. Connectivity options on the board include 4G VOLTE, Wi-Fi In terms of its technical specifications, the SharpAquos 802.11 ac, GPS, bluetooth, and 3.5mm audio jack. The Zero runs on Android 9 Pie and features a 6.22-inch Aquos Zero measures 154x73x8.8mm and weighs 146 (1440x2992 pixels) WQHD OLED display with support for grams. the DCI-P3 color space and Dolby Vision. The handset is Although Sharp hasn’t announced availability and pricing powered by a Snapdragon 845 octa-core SoC with Adreno details, it said that the Aquos Zero will arrive in Japan by the

International 630 GPU and 6Gb RAM. It’s inbuilt storage is at 128Gb. end of the year. n

40 | NOVEMbER 2018 MYMOBILE JUSTIN

Oppo K1

ppo recently rolled out the K1 as the company’s first and a 2-megapixel secondary sensor. On the front, there is a Osmartphone in the K-Series in China. The main highlight 25-megapixel selfie camera. of the Oppo’s new handset is the presence of an in-display On the connectivity front, the smartphone supports 4G

fingerprint sensor. VoLTE, Wi-Fi i 802.11 a/b/g/n/ac, bluetooth 5.0, GPS/ International In terms of the specs, the Oppo K1 runs ColorOS 5.2 A-GPS, and GLONASS. The smartphone comes with an in- based on Android 8.1 Oreo. The smartphone sports a 6.4- display fingerprint sensor and has a 3D glass back.Under inch (1080x2340 pixels) full-HD+ display with 19.5:9 the hood, the Oppo K1 packs a 3,600mAh battery. aspect ratio and 91 per cent screen-to-body ratio. It is As for prices, the Oppo K1 costs CNY 1,599 (approx. Rs powered by the octa-core Qualcomm Snapdragon 660 17,100) for the 4Gb RAM/ 64Gb inbuilt storage variant, processor, clocked up to 2.2GHz. The Oppo K1 comes in while the 6Gb RAM/ 64Gb variant is priced at CNY 1,799 4Gb RAM and 6Gb RAM variants. The Oppo K1 comes with (approx. Rs 19,300). The smartphone comes in Mocha Red 64Gb of inbuilt storage, expandable via microSD card (up to and Van Gogh blue colour variants. n 256Gb). [email protected] Talking about the optics, the Oppo K1 houses a dual camera setup at the back with a 16-megapixel primary sensor

www.mymobileindia.com NOVEMbER 2018 | 41 LEAD STORY The Great Indian Festivity to Continue in

Limelight Diwali 2018 We are into the auspicious festive season in india where the aspirations run high both among the producers and the consumers. they all have this feeling of having a good run of business around diwali. the mobile segment is also expecting the same fervor to continue among buyers despite few hiccups which are already prevailing. the industry and the research associates too are quite optimistic about diwali 2018 to bring prosperity and growth in the mobile market. By Haider Ali Khan

nubha, a college goer is quite anxious these days. She spent at least an hour surfing internet in order to decide A her new smartphone.“I was eagerly awaiting Diwali to buy a new handset for me as during this period companies do give us lots of benefits, cashback, buyback, best offers, etc during Diwali,” says Anubha. This is when we realize that the festivity has just begun in India leading us to Diwali, the celebration of the homecoming and light, followed by Christmas and then the New Year. The morning breeze gets us going with

42 | NOVEMbER 2018 LEAD STORY

the nip in it. The craving for the food, preference to Online when it comes to grow further at the back of affordability clothing and shopping drives us through to gadgets, mobile phones and other driving efforts and offers during the online our homes, offices, school and colleges. electronics goods. festival season sale hosted by both Flipkart This festivity is for everyone, the producers The same thought was echoed by and Amazon. Having said that, offline and the consumers. Each one of them Faisal Kawoosa of techARC in which he channel remains very relevant in a diverse waits for these months of the year to get set said, “This Diwali is again going to be a country like India. The growing popularity going. The producers bring out their best at good one for mobile phones. There should of financing schemes in the offline channel this time and expect the market to respond be growth of around 25% compared to across model portfolios by almost all accordingly. The buyers or the consumers previous Diwali. It could have been more, vendors is driving affordability and thus renovate their choices at this time and but the recent bbD and Great Indian Sale pushing the overall smartphone ASP’s to hence, both are in a win-win situation. Festival of Flipkart and Amazon has already a record high of US$167 in 2018Q2 from Mobile buyers do get excited during this skimmed the milk. I see mostly offline US$157 in 2017Q2. phase too as the OEMS come up new banking upon the Diwali period sales as Mobile phones in the range of $100- and attractive launches plus the Online online has already done its expectations.” $200 price segment which contributes to platform such as Amazon and Flipkart He is a former analyst at Cyber Media more than 55% of total volumes will see and their respective sales; Great Indian Research. upward growth this Diwali. There were more Festivals and big billion Day respectively, The previous trend had also indicted than 120 new model launches alone in the offer them great offers and huge discounts. that the Diwali has always been fruitful for period of Jul-Sep of which is approximately but, there are factors which may determine the sellers.“Q3 is the highest shipment close to around 35 percent that lie within the fate of the buyers and the producers quarter in a year accounting for more than this segment alone. as well. Currently, the depreciation in 30% volumes annually. The smartphone Now, we have leaders in every segment. the Indian Rupee is a major challenge market in Q3’2017/2016 registered a 21% Overall, it seems Xiaomi is going to win this for the producers as they are pessimistic YoY growth and 18% in Q42017/2016,” quarter also, including the Diwali period. about the purchasing preference of the told Upasana Joshi, Associate Research So will be others like OnePlus with OnePlus buyers. The Offline stores would not the Manager at IDC India. She also feels that 6T, Nokia has its new range of pure Android able to generate the same the early indication predicts it to be the smartphones, Honor has launched Honor magnitude of sales as highest quarter in terms of the smartphone 8X, Realme has Realme C2 Pro, Oppo is people have shifted shipments in volume. betting on Oppo Find X and F9 Prowhereas their buying Post registering a healthy 20% year-on Vivo has got Vivo NEX and V11 Pro. year growth in 2018Q2, India smartphone Samsung will be big, but nothing to cheer market in second half of 2018 is expected about. Apple may not see that kind of to be even bigger, with multiple sales events acceptability due to the price constraint across channels in the run-up to the Diwali and the devaluation of rupee against Dollar. festival. Growing aggression of e-tailers Similarly, Panasonic has also introduced by driving affordability through multiple its new flagship smartphones; Eluga X1 financing schemes, cashbacks on debit/ and Eluga X1 Prowhile Asus introduced credit cards, attractive buy back options ZenFone Lite L1 and ZenFone Max M1 to and strong online exclusive portfolio driven gear up for Diwali 2018. by brands like Xiaomi, Honor, Realme, While doing research for this story I Asus, OnePlus etc. along with sustained talked to various mobile makers about the relevance of offline channel will drive weakening of Indian currency against US majority growth. Dollar and its impact on the pricing of their In 2018Q2, smartphone market inventories. Most of them unanimously witnessed many existing and new entrants agreed to the point that it’s impacting launching online exclusive models with them a lot and they might think to revise e-tailers, leading to 36% share for the the prices of their mobile phones after online channel as compared to Diwali. So this might be the best time for 30% share in same period of you to purchase a new phone or you will last year. This is expected miss the bus. n

www.mymobileindia.com NOVEMbER 2018 | 43 LEAD STORY The Diwali Decider as we have concluded in our initial piece that diwali will bring cheer and happiness among buyers and sellers. since January we have witnessed too many mobile launches from entry to premium segment till now but still have to

Limelight figure it out what suits best for you.There are some brilliant masterpieces crafted this year to lure the buyers. some are flashy, some are matte to an extent but, definitely draw the attention of the buyers. We give you a glimpse of what have been launched till date so that you can decide as per your convenience and budget.

Apple iPhone XS

e all eagerly wait for this Cupertino-based Wtechnology giant, Apple, to unveil its flagships for the year and guess what we have got three different models of iPhones; iPhone XR, iPhone XS and iPhone XS Max. Without a doubt these new marvels took market by storm with its new bold move of going beyond six inches and notched display to continue on iPhone’s X design. The iPhone XS got 5.8 inches Super AMOLED screen that comes with True Tone display showing near exact how it looks with naked eyes. Hold the phone in your hand and you will realize it. The iPhone XS runs on iOS 12 having Apple’s A12 bionic chip with 4Gb of RAM and in three ROM variants; 64Gb, 256Gb and 512Gb. It has dual rear lens of 12MP configuration while the front is of 7MP. The images captured are too realistic to say the least. The 2,658mAh battery can take you for a day in single charge of multi-tasking and video playback.This Apple is worth buying if you can afford it. Price starts at Rs 99,900. n

48 | OCTObER 2018 MYMOBILE LEAD STORY

Google

o compete with Apple, Google has got TPixel 3. The latest entrants into ’s family are Pixel 3 and Pixel 3 XL which are worth buying too with their mesmerizing camera performance. We truly love the Portrait mode of Pixel, like the previous one, is surely going to make you a hit on social media and among your friends and family. Google Pixel 3 has a 5.5-inch FHD+ (2160x1080 pixels) flexible OLED screen with 18:9 aspect ratio, runs on Android 9.0 Pie out of the box, powered by Qualcomm Snapdragon 845 processor. The Pixel 3 comes with 4Gb RAM and like its predecessor comes in either 64Gb and 128Gb capacities without a support for microSD card. The Pixel 3 has 12.2MP dual pixel single rear camera while the front has dual rear lens of 8MP. The Pixel 3 is backed by a 2,915mAh battery, has USb Type-C port.The price of Google Pixel 3 starts from Rs 71,000 for 64Gb variant. n

OnePlus 6T nePlus, a smartphone brand that cuts across the premium at 64Gb. The OnePlus 6 boasts on dual rear lens of 16MP plus Oand the mid-segment buyers with its flagship kind of 20MP and the front lens is 16MP shooter. The phone gets its performance without hurting too much on their pockets. It has a power from a 3,300mAh battery, sufficient enough tolast a day. kept its policies simple; One Phone a Year, and is quite successful Similarly, we expect the OnePlus 6T to be on the same lines except in creating a niche for itself in the market. Prior to OnePlus 6T the its being speculated that OnePlus 6T is going to feature in-display Chinese smartphone brand launched OnePlus 6. It invested on its fingerprint scanner. The price of OnePlus 6 starts ta around Rs tried and tested parameters of the market, i.e, provide the best 34,000 at the moment of filing this copy and we hope that OnePlus user experience and a wholesome product. The OnePlus 6T is not 6T would be priced near about the same. n yet launched when we were filing for this story but, we can make the speculation as per the media reports about the specifications are concerned. The OnePlus 6 features Qualcomm Snapdragon 845 chipset with Android 8.1 (Oreo). The smartphone starts with 6Gb RAM while the ROM begins

NOVEMbER 2018 | 45 LEAD STORY

Oppo Find X

imilarly, Oppo followed the path of bringing a new Sinnovation to break its image of a Selfie-centric smartphone brand with Oppo Find X. I found it as very intriguing as well as appealing too. See the phone you will fall in love with it due to its mesmerizing design and boldness. The smartphone looks fragile but, it’s not that really. There could only be few who do not appreciate the beauty Oppo Find X is. It has 6.42 inches of AMOLED screen with almost no borders (bezels) at all. Likewise, Oppo Find X runs on Qualcomm Snapdragon Limelight 845 chipset too with 8Gb of RAM and 128Gb of internal storage option to begin with. A 3,730mAh battery is enough for it to make it go a day without any hesitation as such. The Find X sports a motorized pop-up lens of 25MP Selfie lens which hardly misses on anything. The rear of the Find X holds dual lenses of 16MP and 20MP. They too become evident when the slider moves towards top. Oppo Find X is a beauty but comes at a cost too, around Rs 59,900. And if you love to own a masterpiece then it’s for you to lighten your Diwali. n

Vivo NEX

e have to acknowledge that Vivo has given us some path- Wbreaking technologies in smartphone design whether its in-display fingerprint scanner with Vivo X21 or sliding front lens in Vivo NEX. The Chinese company deserves applause for introducing these prototype features to us in reality. Vivo NEX was one such smartphone that broke the stereotype that we had in the market. Vivo NEX is a gigantic smartphone with 6.59 inches Super AMOLED screen. It feels that the phone does not have edges, what we call it bezel-less. To run such a huge smartphone Vivo incorporated Qualcomm Snapdragon 845 in it having 8Gb of RAM. The Vivo NEX runs on Android 8.0 (Oreo) and the internal storage capacity stands at 128Gb. The smartphone has the 4,000mAh battery which truly deserves it to run this giant. The camera capabilities of Vivo NEX are in sync with the size of the phone. It has dual rear lens of 12MP and 5MP setup and the front, which is a pop-up motorized module, is of 8MP. There are certain other interesting features too such as in-display fingerprint sensor and Screen Sound casting technology. Vivo NEX is currently available at Rs 44,990. n

46 | NOVEMbER 2018 MYMOBILE LEAD STORY

Samsung Galaxy A9

amsung has been battling it out with too many; SApple and Google on top and Xiaomi in the mid- segment and to stay ahead of the curve the South Korean Electronics major had launched . It has 6.3 inches Super AMOLED display having resolution of 1080x2220 pixels. The Galaxy S9 is the first smartphone from Samsung to feature quad cameras at the back. Yes you read it right! To talk about S9 has 24MP, 10MP, 8MP and 5MP lenses at the back. God forbids you could not miss anything. Oh wait! There’s front camera as well. It is of 24MP resolution. The phone starts with 6Gb RAM variant with 128Gb ROM. The Galaxy A9 runs on Android 8.0 with Qualcomm Snapdragon 660 chipset. It’s being supported by a 3,800mAh battery. What else do you want? Four cameras at the back plus one at the front which makes a five in this entire world. Though the price of the phone is yet not revealed in India till the filing of this story. We can assume it to cost you around Rs 50K till then you have to wait. n

Motorola One Power

otorola is finding its way out in the Indian smartphone Mmarket due to growing dominance of Xiaomi in the segment in which Moto was once quite comfortable. The company has tried 18: 9 aspect ratio smartphones when the market was already crowded with 19:9. Yet, the smartphone maker is trying its level best to stay competitive in the market. Continuing its effort, Motorola brought Motorola One Power recently. It is a powerhouse thanks to its 5,000mAh battery. You can go wherever you want without worrying about the drainage. There are just a few smartphones that are offering such huge battery life. In terms of other specifications, the Motorola One Power boasts on 6.2 inch screen with 1080x2246 resolution. The smartphone runs on Android Oreo 8.1 with Snapdragon 636. being an Android One device makes it quite efficient and smooth which also offers upgrades too. The RAM options starts with 3Gb and 32 Gb internal space. Motorola has tried to give good camera under the hood with One Power. The phone has dual rear cameras of 16MP plus 5MP and the Selfie lens is of 12MP. The Motorola One Power starts at Rs 15,999 to compete with Xiaomi A2 in the market. It surely has the Power of a 5,000mAh cell and the union of Android One. n

www.mymobileindia.com NOVEMbER 2018 | 47 LEAD STORY

Nokia 6.1 Plus

okia has been launching smartphones vis-à-vis Nfeature phones too to reclaim the lost ground it had. backed by HMD Global, the brand connects with the people due to its earned legacy. It has been quite vocal too in bringing more pure form of user experience to the users rather than cluttering them with another skin. Nokia has launched 6.1 Plus two months ago in the mid-segment while announcing the Nokia 5.1

Limelight Plus. We have had used the .1 Plus and was quite impressed by its performance. Similarly, .1 Plus too fits the bill of giving an all-round experience with 5.8 inch display. It operates on Android 8.1 Oreo with Snapdragon 636 chipset. The Nokia 6.1 Plus is available in 4Gb and 6Gb RAM options while the ROM begins at 32Gb. It also has the dual rear lens of 16MP plus 5MP along with 16MP Selfie lens. The battery stands at 3,060mAh for the usage. Not only Nokia 6.1 Plus, the company has other models too such as Nokia 3.1 Plus if you do not wish to spend too much on the phone. Meanwhile, the Nokia 6.1 Plus is available at Rs 15,999. n

Panasonic Eluga X1 Pro

he Japanese Electronics giant has entered into flagship smartphone Tsegment with the launch of two new smartphones; Eluga X1 and Eluga X1 Pro. Not only flagship but the company hastried its hands in notch too. both the smartphones feature notched display to get some good traction among the buyers around Diwali as the company seems quite geared up for the challenges it have. Panasonic has always been a trusted name in India because of its quality products. Eluga X1 Pro has some good qualities too to get your attention. It features 6.18 inches IPS LCD capacitive touchscreen with 1080 x 2246 pixels. The smartphone runs on Android Oreo 8.1 with MediaTek 6771 P60 Helio chipset with 4Gb RAM to begin with. It has the internal storage capacity of 64Gb which can be extended upto 256Gb. The camera set up is like many others in the fray. The Eluga X1 Pro sports dual rear lens of 16MP+5MP and the Selfie lens of 16MP power and is backed by a 3,000mAh cell. The Eluga X1 Pro comes with Wireless charging as well which is quite uncommon at this price point and guess what it comes with the charging support within the box. You do not need to buy it additionally like many others at the premium level. Apart from these two Panasonic did launch few more smartphones such as Eluga Ray 530 and Eluga Ray 600. Eluga X1 Pro sells at Rs 26,990. n

48 | NOVEMbER 2018 MYMOBILE LEAD STORY

Honor 8X

onor, the online brand of Huawei, in on a constant rise Hwith its wide portfolio of smartphones and the kind of attention its getting among the buyers. In the last two years Honor has seen some tremendous rise in the Indian smartphone market. It gives the essence of Huawei at much lesser cost. Recently, Honor launched its new smartphone called the Honor 8X in the mid-segment. Honor 8X 6.5 inches screen with 1080x2340 pixels of resolution. The smartphone has Android 8.1 (Oreo)and Hisilicon Kirin 710 with 4Gb RAM plus 64Gb of ROM. The Honor 8X sports dual rear lens of 20MP+2MP while the front being a 16MP shooter. The newly launched smartphone has a battery capacity of 3,750mAh. Honor has been quite aggressive in the Indian market and 8X proves this too. The company must be expecting it to perform as they have expected. The pricing of Honor 8X is competitive as well which stands at Rs 14,999. n

Asus ZenFone5Z

sus betted on this smartphone by bringing it at Athe threshold of premium segment which is largely being dominated by OnePlus till 40K. In order to get the traction Asus made it a complete package accompanied by the accessories for free. The Asus ZenFone 5Z sports a 6.2 inches display with 1080 x 2246 pixels of resolution. It runs on Android 8.0 (Oreo) having Snapdragon 845 processor in it. ZenFone 5Z followed the same route of having dual rear lens in which one is of 12MP and the other is an 8MP shooter. The Selfie Camera is of 8MP along with 3,300mAh battery. Asus tried its best to compete with OnePlus in this segment with ZenFone 5Z. The smartphone is available at around Rs 29,900 at the moment. And if you do not want to spend too much then Asus has just launched its two new budget segment smartphones; ZenFone Max M1 at Rs 7,499 and ZenFone Lite 1at Rs 5,999. n [email protected]

NOVEMbER 2018 | 49 FACE TO FACE

“Vivo has been able to bring the right mix of meaningful yet innovative technologies”

Vivo needs no introduction as a brand in India as it has established itself firmly among the buyers due to its path-breaking technologies such as 24MP Selfie lens, In-display fingerprint scanner, motorized camera, Screen SoundCasting, etc; all at an affordable cost. Haider Ali Khan had a word with Nipun Marya, Director, Brand Strategy, Vivo India upon the brand’s marketing strategies, new launches and many more. Edited Excerpts:

Vivo has been a forefront in bringing new scanning technology offered by Vivo is in its In Conversation In technologies and innovations such as in- fourth generation. display fingerprint sensor and motorized Apex, the impressive concept phone, camera. What are the advancements have which was first introduced at MWC in you made into it to make it more efficient? The February 2018, was further made a reality by concept of Vivo NEX was something unique, introducing it in India as NEX. It is the most which we saw this year. Was that only for trial technologically advanced and innovative or do you wish to continue with it in your next smartphone that Vivo has launched in the launches? Vivo entered the India market Indian market, made completely in India. in 2014 with a focus to introduce perfect With NEX, Vivo introduced the industry’s sound quality, ultimate photography and first elevating front-camera and Screen cutting-edge technology in its smartphones. SoundCasting technology, for a 100% bezel Ever since its inception, Vivo has introduced less display with the FullView screen. some great industry-first features such as For Vivo, this is just the beginning and the Hi-Fi audio chip and world’s thinnest will continue to bring in more ground- smartphone at the time of release. Vivo breaking technologies to the world and the further captivated the market pioneering the India market. In-Display Fingerprint Scanning Technology in X21, NEX and V11 Pro this year. Vivo now sits comfortably among the top five- The In-Display Fingerprint Scanning smartphone brands in India. What were the technology has been a proof of path- ingredients for your success and popularity? breaking innovation introduced by Vivo owes its success to the stakeholders Vivo. This was first introduced in comprising of customers, retailers and X20 UD in China (Jan 2018) employees who have shown immense love and then with X21 in India and support for the innovative and advanced (May 2018). The technology smartphones introduced during our four was further strengthened years long journey in India. Our success and made available to can be measured with us being the No. 1 customers in the smartphone player in the 20K-25K segment sub 30k segment during the last three quarters (Q4 2017 – with V11 Pro. Q2 2018, GfK). The Indian customers At present, supported Vivo right from the launch of our the in-display first smartphone - V1 and from there on; fingerprint we’ve continued our journey to provide the

64 | OCTObER 2018 MYMOBILE FACE TO FACE

best of technologies and features in our creating brand recall to reaching out stay committed to strengthen our presence devices. to the audience in tier 2 and 3 cities, with the right investments at the right Vivo has been able to bring the the contribution has been significant. time. We have invested INR 300 Cr in our right mix of meaningful yet innovative Vivo’s decision of also collaborating with Greater Noida plant, which today has more technologies that are most relevant for Aamir Khan has resonated with the brand than 5,000 employees and an annual Indian consumers, at the right price points philosophy of innovation and further manufacturing capacity of nearly 25 that have made our success possible. In helped us in building greater brand million products. besides manufacturing, 2018, with the launch of NEX, we also equity. the facility also incorporates a ‘Test lab’ ventured into the premium 40K plus India is a key market for Vivo, and we where the manufactured products undergo segment. The smartphone has been a big more than 1000 stringent levels of quality success in Indian market and the same and durability tests. was recognized by leading e-commerce “Aamir has Our strategy of maintaining a balance platform Amazon India, rating the device been able to connect in the offline-online platform has also as ‘Amazon’s Choice’ in the 40K-45K with our set of audiences contributed significantly in building the segment for the month of July. right partner ecosystem in India. Vivo has Collaborating with India’s two biggest very well ensuring an extensive network of distributors and sporting events – IPL and PKL have also increased engagement retailers. We have a strong offline network played a crucial role in ensuring a connect and resonance for the with more than 70,000 retail outlets and with our consumers in India. Right from more than 4000 modern trade outlets, brand” which ensures that Vivo is present where our customers are. Our products can also be bought from online platforms such as Amazon, Flipkart and the Vivo e-store.

How big is the contribution of the offline sales in Vivo’s success in India? Would you like to have dual strategy for both offline and online as it is currently? Vivo products range between Rs 8,000 and Rs 45,000 in India. For Vivo, online and offline are important mediums to reach out to our consumers. We cater to our offline audience through an extensive network of distributors and retailers and to cater to customers who prefer online, we are present through online platforms

www.mymobileindia.com NOVEMbER 2018 | 51 FACE TO FACE

as well. Vivo has an extensive network smartphones will be made in India. of distributors and retailers. We have a Vivo has a strong retail network in the strong offline network with more than country which has contributed immensely 70,000 retail outlets and more than 4,000 to our success in the market. While we will modern trade outlets, which ensures that continue to focus on both offline and online Vivo is present where our customers are. channels to make our innovative range Our products can be bought from online of products available to consumers, we platforms such as Amazon, Flipkart, and have plans to strengthen our retail outlets our Vivo e-store. network in future.

The slide of rupee against US Dollar and Is Vivo happy with mobile only image or Chinese Renminbi is a cause of worry. Are does it wishes to enter other segments as you planning any price revision on your well such as TV, IoT devices or wearables? smartphone range anytime soon? We are Customer experience is the top priority for closely monitoring the situation and will Vivo irrespective of the segment. We are evaluate if there is any change required evaluating options in other segments and in the pricing. The company will take a will take a decision once the opportunity In Conversation In decision that satisfies both our customers, is right. partners and business objectives. “Both the IPL and PKL associations What does Vivo holds for customers in Diwali? Vivo took Aamir Khan on board for brand are long-term investments Over the past couple of months, Vivo has endorsement. What were the reasons for it launched various innovative products and has it started paying for Vivo? Aamir for Vivo in India and hence such as V11 Pro, V11, Y83 Pro, Y81 Khan is a superstar and mirrors the values we will continue with these 4Gb and others in the market to further of versatility, perfection and innovation partnerships for next strengthen its market dominance. To that we steadfastly follow at Vivo. With coming seasons make the festive season more exciting for his persona and style, Aamir has been offline consumers, Vivo has collaborated able to connect with our set of audiences as well” with bajaj Finserv wherein the customer very well ensuring increased engagement can win an assured cashback of Rs 500 and resonance for the brand. With this Have you been able to meet the demands and few lucky customers stand a chance association we are further strengthening of the Indian market and if you have any to win cashback upto 100% on Vivo V11, our future growth strategy in the market. expansion plans in near future? India is the V11 Pro, NEX and X21. second largest market globally after China Vivo is also offering discounts and Would you be interested in sticking with IPL for smartphones and is a key market for exchange offers via various platforms for the next season/s and as Vivo associated us at Vivo. So far, Indian consumers are such as Vivo E-Store, Amazon sale and itself with FIFA World Cup 2018 too apart from happy with our products and with the Flipkart big billion sale on a number of endorsing many other sporting events? Vivo’s current product portfolio and the ones Vivo smartphones, which includes the association with sporting events such as in the pipeline, we are confident to give new Vivo V11 Pro, , Vivo NEX, IPL has been extremely beneficial. Cricket delightful experience in the near future as Vivo Y83, Vivo Y71i, Vivo V81 (3Gb), is big in India and IPL is only getting well. and Vivo Y83 Pro. Apart from discounts, better and bigger with each passing year. Vivo is completely aligned with the we are also offering exchange offers, Moreover, we believe in promoting other ‘Make in India’ initiative through its one-time free screen replacement and sports too and therefore the association manufacturing facility at Greater Noida coupon discounts on Vivo e-store. On with Kabaddi through Pro Kabaddi League factory. We have further strengthened Vivo E-Store as well, there some bumper and FIFA are examples of that. both the our Noida factory by adding to the local offers on V9 and V9 Youth. Priced at Rs IPL and PKL associations are long-term production capacity of the manufacturing 18,990 and Rs 16,990 respectively, both investments for Vivo in India and hence unit with the introduction of more SMT the products are available at a discount of we will continue with these partnerships lines. Vivo is investing strategically in Rs 3000. n for next coming seasons as well. the market to ensure that the future of [email protected]

52 | NOVEMbER 2018 MYMOBILE

MARKET INSIGHT Festive Dhamaal Indian Online Smartphone Sales To Trendz Surpass One Billion USD Benchmark The October five-day festive season sales to overtake US Black Friday sales for the first time driven by strong push by Flipkart and Amazon!

y the time you read it, the value offered with the Prime programme,” n October, a record month in terms smartphones sales during of smartphone sales volume added Ms Jain. Indian festive season of with share of Online Channels Commenting on the channels B October would have hit record expected to record 42% for the performance, Tarun Pathak, Associate numbers both in terms of volume and value first time ever during Oct 2018. Director, Counterpoint said, “Online channel driven by annual events of platforms like contribution in terms of total smartphone

Flipkart’s big billion Day and Amazon’s n Flipkart’s big billion Days and sales this year in India is likely to hit 36%, the Great Indian Festival Sale offering Amazon’s Great Indian Festival the highest in the world, with peak of 42% aggressive offers and deals ranging from Sale the big driver contributing reaching during this festive season in more than 85% of the total price cuts, cashback offers, exchange October. India is still underpenetrated market smartphones sold during the five offers, no cost EMIs and a bunch of other with just 35% of the population owning a festive days! promotional offers like screen replacement smartphone. We believe, the e-commerce and extended warranty. Commenting on the findings, Anshika will remain one of the attractive channels Jain, Research Analyst at Counterpoint growing in preference for consumers as stated “Online sales are estimated to well as brand even though offline channel grow faster than offline sales during still occupies a larger pie of the overall this festive month as the top two smartphone market. If we compare some online retailers are set to leverage of the leading sale events in China and pent up festive demand in the next USA such as Singles’ day and black Friday, 30 days. Flipkart’s ‘big billion Day India is quickly catching up in scale with Sale’ (bbD) and Amazon’s ‘Great respect to these annual events. This year, Indian Festival’ (GIF) are likely to cross we are estimating that smartphones worth the previous year’s sales benchmarks in over one billion USD are likely to be sold terms of smartphone sales. This will be in the next five days surpassing last year’s mainly driven by the multitude of new entire smartphone sales during black Friday smartphone launches across different in USA.” price points in the online channels this year as compared to last year.” Key Trends “Flipkart has cornered maximum Online sales are estimated to reach its number of exclusives smartphone models highest ever share of 42% during the offering more choice to the buyers and will festive month of October and the five days likely take a lead in terms of volume sales vs of the festive online sales will contribute to rivals. However, Amazon is looking strong more than 85% of the total smartphones with its premium smartphone offerings sold in India in those five days. According with upcoming launches such as OnePlus to Counterpoint, the top two e-commerce 6T as well as its growing stickiness and platforms will capture more than 90%

54 | NOVEMbER 2018 MYMOBILE MARKET INSIGHT

Smartphone Vale Sales Trends – Key Online Festive Sale Days

$ 4.0 n China Singles Day n USA Black Friday n USA Cyber Monday n India Festive Sales* Trendz $ 2.0

“Online sales are estimated Billion USD 75% YoY to grow faster than offline sales during this festive $ 0.0 month as the top two online 2016 2017 2018 (E) *India Festive Sales include Flipkart’s Big Billion Day, Amazon’s Great Indian Festival Sale and sale from other retailers are set to leverage channels during the same period Source : Global Smartphone Channel Share Tracker 2018 pent up festive demand” Realme has allocated 1 Million devices – Anshika Jain, for Flipkart’s upcoming big billion sale. Research Analyst at Huawei’s Honor 7A, 9N, Honor 7S and Counterpoint Honor 7C are estimated to generate the volume for the brand due to various offers

share which is the biggest contribution ever and multiple payment options available in the Indian Online Smartphone market through Flipkart and Amazon. during October. Samsung was also looking to drive Flipkart is likely to reach its highest volumes by bringing a couple of its best ever share during this festive month driven sellers on online platforms too. Its Galaxy by increasing number of online exclusive S9 is now available for INR 42,990 (USD 578) from its earlier retail price of INR devices on its platform. While Amazon is “If we compare some of the likely to sell record number of premium 62,500 (USD 840) on Amazon. Asus is smartphones on its platform driven by leading sale events in China likely to retain its place among top five OnePlus 6, the upcoming OnePlus 6T and and USA such as Singles’ day online players as it got a positive response for Asus Zenfone Max Pro M1. Availability of attractive offers on models like Galaxy S9 and Black Friday, India is and older iPhone models. multiple offers in association with Flipkart Around fourth-fifth of Flipkart’s total quickly catching up in scale are likely to boost sales. sales are expected to be driven by Xiaomi, with respect to these annual The contribution of Chinese brands Realme, Motorola, Infinix and Honor while events. This year, we are to total online sales is estimated to cross 70% mark this time. Other brands like Amazon’s sales are likely to be driven by estimating that smartphones Xiaomi, OnePlus, 10.0R and Honor. Samsung, Apple and OPPO would also Xiaomi is likely to remain the market worth over one billion USD roll out offers on Paytm during the festive leader in the online channels as it is all are likely to be sold during month, while Xiaomi will also hold its own promotional campaign on Mi.com. The set to capture over half of the total online five days of festive season market. Its Redmi 5A, Note 5 Pro, Mi A2 ASP of smartphones in the online segment and Redmi Y2 are now listed with aggressive surpassing last year’s entire is likely to grow by 18% YoY during the price cuts especially during the upcoming smartphone sales during festive period. Online as a medium is likely to be more popular for mid-tier devices festive sales. However, this time Xiaomi Black Friday in USA” is likely to face competition from brands (INR 10,000-INR 15,000) as they provide like Realme, Honor, Asus and Nokia HMD – Tarun Pathak, attractive offers and payments schemes which now have a portfolio spread across Associate Director, to lure customers during this festive the popular price points during the festive Counterpoint Research season.n season says Counterpoint. [email protected]

www.mymobileindia.com NOVEMbER 2018 | 55 56 | NOVEMbER 2018 Trendz MARKET T meet the demand coming via various various via coming demand the meet shipmentsto more e-tailersin brought implementation in bIS thethe before units country.of numbers high Additionally, anticipationof this, companies shipped In 2018Q2. of middle the in category year-on-year growthin2018Q2 The Indianwearablesshipmentscrossedonemillionmarkwith66% Indian Standards (bIS) for the wearables national standard norms by the bureau of againstthe expected implementation of largely attributed to a precautionary measure wearables market. overall the in position their retaining shipped in 2018Q2 with top three brands Tracker, one million units Dataof Corporationwearables were(IDC) QuarterlyIndia. WearablesAccording to the latest Internationalbiggest quarter for the wearables(YOY) and 40% sequentially, making it categorythe in wearables market grew 66% year-over-year Impressive Traction! Wearables Witnessing According to IDC, this growth can be 2018 (2018Q2) as the overall growth in the second quarter impressive an witnessed has of heIndian wearables market

INSIGHT can run third-partyruncan applications the on In the smartwatch category, watches which affordable finance schemes in the channel. sequentially on back of new launches and with wearable computing also grew 34% shipmentsduringquarter,the watches the of 90% almost for accounted Devices, IDC India. Client Manager, Research Associate Singh, Jaipal says maximize the user engagement” increasegamificationthe and and updating their platforms to devices, their sell to channels marketing spend, exploring alternate 2018. Companies have increasedmarketlooks like finding its footingtheir in startups verticals in this quarter. fromfashionthe e-commerce, andIOT as it witnessed the entry of themarket new remainsplayers attractive for newonline entrants,shopping sales in June and July. The Outside of wristbands, which which wristbands, of Outside the 2017, slow relatively a “After share and31% QoQgrowth inthe 2018Q2 whileGOQiiremained at of themarket with46% market 2nd position withhealthy74% maintained its leadership maintained itsleadership Companies in 2018 Q2 - India Top Five Wearables this company. sold in India during the quarter belongsleader to with one out of every three watchesdevice itself, Apple has emerged as a clear vendor has taken its engagement beyond sequentialgrowth in its shipments. The 36% and growth annual 74% healthy retail stores in the country. large format retail stores, and its exclusivefrom its preferred partner stores, selectiveinto retail channel by selling its devices However, the brand has nowof its devices are still sold by the e-tailers. well diversified marginally from the previous quarter.2018Q2. Most Although, its share had quarter-over-quarterreduced (QoQ) growth in the market with 46% market share and 31% Xiaomimaintained its leadership ofthe annual growth and36% sequential growth inits GOQii remained at 2nd position with with position 2nd at remained GOQii shipments” “Xiaomi “Xiaomi

MY

MOBILE

MARKET INSIGHT

the basic application monitoring when it comes to engaging with its user base. Interactive live video sessions by experts, starting a health store and adding brain training games on its platform are some of the initiatives introduced by the vendor. Titan with its Fastrack’s Reflex range

saw a healthy 56% sequential increase Trendz in its overall shipments and maintained its position. However, its shipments saw

“Today, health is a 45% decline in its annual growth as it channelized its inventory before launching becoming a priority new devices to the market. The brand has in urban India and an aggressive intent to go ahead with a high devices in India, IDC expects the long marketing spend on traditional media to tail of wearable vendors, which includes consumers are opting educate users about the fitness bands in many small and white label brands, for the fitness bands the coming quarters. to face the challenge of getting replaced Fossil as the 4th largest marginalized in the next few quarters. to monitor their wearables company as its shipments got The brands who are aggressive on pricing routine, and are also quadrupled in Q218 when compared to will be the prime beneficiary of this comfortable to spend the previous quarter. Fitbit introduced the consolidation. Versa watch, adding one more device in its Commenting on the recent consumer on fitness devices to watch portfolio in the 2018Q2. However, trends, Navkendar Singh, Associate have a healthy lifestyle. bands remain the top-selling category for Research Director, IDC India adds, the brand with Flex 2 contributing more “Today, health is becoming a priority in However, large numbers than half to its overall shipments in this urban India and consumers are opting of users are still facing quarter. for the fitness bands to monitor their Lenovo was able to secure a position in routine, and are also comfortable to difficulties to see the the top five after three quarters. It launched spend on fitness devices to have a real value from these three new models to strengthen its position healthy lifestyle. However, large numbers of in the fitness band category, which helped users are still facing difficulties to see the devices in absence of the brand to register a strong triple-digit real value from these devices in absence any tangible benefits” growth in the 2018Q2. . of any tangible benefits.” He further highlights that vendors need to develop – Navkendar Singh, IDC India Wearables services ecosystem around it to keep Associate Research Market Forecast the users motivated and drive the repeat Director, IDC India With the implementation of the product purchase.n standardization norms for wearables [email protected]

www.mymobileindia.com NOVEMbER 2018 | 57 CONSUMER INSIGHT Homes Are Becoming

Trendz Smarter! india’s smart home market evolves beyond video entertainment as smart speakers land in the indian homes!

he Indian smart home devices set-top boxes grew 81% year over year, says Jaipal Singh, Associate Research market continues to show an and the category continues to dominate Manager, Client Devices, IDC India. impressive growth on the with 85% unit share within the portfolio “OTT content players like Netflix, T back of evolving technology of various smart home products. Xiaomi, Amazon, Hotstar, Sony Liv and a host of consumption habits amongst the which debuted in the smart TV market other streaming services are spending consumers and variety of affordable data in the first quarter of 2018, tripled its aggressively on marketing and local connectivity options available in India. As shipments in 2018Q2 and became the content availability to hook new customers per IDC’s Worldwide Quarterly Smart Home leading brand in this category. While, in an attempt of luring them away from Device Tracker, Indian smart home devices Amazon remains the clear leader in the incumbent DTH and TV Cable services. market which consists of connected lights, streaming stick category, with almost 8 out Many of these platforms are also partnering smart speakers, connected thermostats, of 10 streaming devices sold in the country with telcos and broadband providers to smart TVs, home monitoring/security being Amazon Firestick. get the existing data users onboard by products, digital media adapters, amongst “The Indian video entertainment offering free bundled subscriptions. These other connected devices for homes, saw market is seeing an upgrade to connected sustained efforts combined with maturing a healthy year over year growth of 107% media devices and larger screen viewing Indian audience is driving the increased to reach at 1.4 million shipments in experience. To drive the growth, companies demand for smart as well as devices with 2018Q2. are upgrading their product portfolios with new form factors,” further adds Jaipal Video entertainment category which smart SKUs, relooking at the pricing and Singh. includes smart TVs, streaming sticks and adding new channels to sell their devices” Smart speakers, a three-quarters young

58 | NOVEMbER 2018 MYMOBILE CONSUMER INSIGHT Trendz

“The Indian video entertainment market is seeing an upgrade to connected media devices and larger screen viewing experience. To drive the growth, companies are for the Indian households. upgrading their product “Although, the initial usage of smart portfolios with smart speakers are currently limited to few use cases, as the smart homes market is at a SKUs, relooking at the very nascent stage in India, we are seeing pricing and adding new signs of it growing beyond entertainment,” channels to sell their says Navkendar Singh, Associate Research Director, IDC India. “Vendors are making devices” efforts for building an ecosystem around – Jaipal Singh, the smart speakers, so as to provide superior consumer and connected home Associate Research “Vendors are making experience. As this category continues to Manager, Client gain traction, users are getting acquainted Devices, IDC India efforts for building with the voice assistants and opting for it as an ecosystem around a single platform to control all their smart category in India is also seeing healthy home devices needs.” traction, with a 43% sequential growth the smart speakers, “In the commercial segment, a few in 2018Q2. Amazon with its Echo range so as to provide verticals are playing a critical role in driving the consumer awareness today by of smart speakers leads this category with superior consumer 59% market share, closely followed by introducing them to these smart devices. Google for the 2nd position. To give a further and connected home They are getting familiar to control boost, Google and Amazon are providing experience” appliances and completing tasks on a special offers on online platforms, spending voice assistant for the first time. These substantially on marketing to create mass – Navkendar Singh, new initiatives are going to smoothen the awareness, and are adding partners on Associate Research adoption cycle for the smart speakers in India,” adds Navkendar Singh.n board to make the smart speakers as one Director, IDC India of the most sought-after and novel devices [email protected]

www.mymobileindia.com NOVEMbER 2018 | 59 SPOTLIGHT Truecaller is Now a Messaging App Too

the new ‘Chat’ feature within the app will help users to report messages that are

In Focus In unwanted, or that have suspicious behaviour

n order to take on WhatsApp, erode spam calls faced by users through machine learning and use the aggregated especially in wake of fake news Caller ID and also strengthened SMS spam reports to predict any upcoming viral circulation that led to mob lynching inboxes by filtering unwanted messages. trends, the company said. I and mass hysteria in recent times, As a step to curb the spread of erroneous Additionally, the Truecaller Chat is popular communication app Truecaller information, Truecaller, with the help from bundled with interesting features such as, has come up with its instant messaging its community, has launched this service as auto-switch between SMS and Chat, which (IM) platform, the Truecaller Chat. The IM a shield against viral messages sent on its will help users keep conversations in one platform aims to make communication instant messaging platform. Users will be place. Other features include full media safer and will allow users to report links, able to mark website links as spam if they support and more, that will provide its users ensuring that fake news is not circulated suspect it to have incorrect information, a polished and enjoyable experience. unchecked by users. which will then help chatters make a more Rishit Jhunjhunwala, VP Product With social media’s rapid adoption informed decision about what information at Truecaller, said, “As a one-stop across the country, fake news in India has is false. communication platform, our IM service been on the rise. Truecaller has helped With time, Truecaller also plans to apply will help our users connect and also

56 | OCTObER 2018 MYMOBILE SPOTLIGHT In Focus In

collaborate to combat the issue of spam. as a one-stop platform for its users, the We’re confident that this foundation stone TVC looks at everyday situations the users will help build a strong spam-free “Truecaller Chat is go through and how Truecaller has a community.” bundled with interesting solution to make their lives simple, India has been facing a major safe and more efficient. Truecaller law and order problems caused features such as, auto-switch has developed several new by fake stories especially when between SMS and Chat, which will features for the application in they have led to mob lynching the recent times that provide and mass hysteria. The help users keep conversations in one solutions to consumers in Supreme Court has strongly place. Other features include full a simple and convenient expressed its stance and has manner also reducing the directed social media platforms media support and more, that will need for multiple applications to take appropriate measures to provide its users a polished and providing the same functions on suppress fake news. by providing their smartphones. a messaging service with capabilities enjoyable experience” “by incorporating relevant to tackle fake links, Truecaller is taking features, we are confident that our a big step towards curbing the problems young and active users will stay ahead caused by spam and false information and find multiple ways to solve their going viral. daily challenges. Taking inspiration from In yet another development, Truecaller realistic scenarios, our TVC will surely recently launched its new television and features introduced on the app apart from be very relatable to the audiences and digitally focused advertising campaign Caller ID and Spam filtering. portray how seamlessly one application with the tagline ‘Sab ke liye’ meaning both The features illustrated through the can be used for multiple purposes,” ‘for everyone’ and ‘for everything’. The ad campaign include, Truecaller Pay, Flash said Manan Shah, Director Marketing, campaign is aimed to create awareness Messaging and Video Calling powered Truecaller India. n amongst the audience about the recent by . Positioning Truecaller [email protected]

www.mymobileindia.com NOVEMbER 2018 | 61 SPOTLIGHT The New Pixels! pixel 3 and pixel 3 Xl come with a specially-designed security chip called titan m, making them the most secure phones ever built by google In Focus In ollowing a series of rumours York, followed by simultaneous events users, the two phones are powered by and speculations, Google across other cities of the world, including AI for more helpful, thoughtful, and has finally come up with the Paris, London, Tokyo and Singapore. personal experiences. The smartphones F third-generation of its Pixel The two smartphones are successors to are available in two sizes – the 5.5-inch smartphones, known as Google Pixel 3 and the company’s and Pixel 2 XL Pixel 3 and the 6.3-inch Pixel 3 XL. The Pixel 3 XL. The tech major launched the smartphones launched last year. company has once again chosen a unique smartphones at their global event in New bringing the best of Google to its naming scheme for the colour variants of the two flagship devices. The duo comes in Just black, Clearly White and Not Pink colour variants. They are said to be crafted using Pixel’s iconic two-tone design, which is refined by a soft-touch glass back that feels great in the hand.

Specs Starting with Google Pixel 3, the smartphone runs Android 9.0 Pie out of the box. The flagship device has a 5.5- inch FHD+ (2160x1080 pixels) flexible OLED screen with 18:9 aspect ratio and Corning Gorilla Glass 5 on front and back. It has a pixel density of 443ppi along with features like Always-on display, HDR support and 100,000:1 super contrast ratio. The device sports an Aluminum frame with Hybrid coating, soft touch glass at the back along with IP68 dust and water resistance. Powered by Qualcomm Snapdragon 845 processor, the Pixel 3 comes with 4Gb RAM like its predecessor along with Adreno 630, and Titan M Security Module, which is also a first for Pixel smartphones. On the storage front, the smartphone comes in either 64Gb or 128Gb capacities without a support for microSD card. The California-based tech giant The Pixels bring you the best of Google in a phone, powered by AI to deliver has always given a special attention more helpful, thoughtful and enjoyable experiences to the camera performance in its Pixel

62 | NOVEMbER 2018 MYMOBILE SPOTLIGHT

smartphones and the Pixel 3/3 XL are QHD+ (2960x1440) no different. The Pixel 3 has 12.2MP flexible OLED with dual pixel single rear camera with 1.4um 18.5:9 aspect ratio, pixel size and f/1.8 aperture. Some other HDR support and hardware features include autofocus 100,000:1 contrast with dual pixel phase detection, optical ratio. The smartphone + electronic image stabilisation and 76- is backed by a more degree field of view. powerful 3,430mAh battery with fast-

In a First charging support. Focus In Interestingly, these are the first Pixel smartphones to have dual front-facing Innovation cameras. The Pixel 3 has an 8MP wide- both the smartphones angle sensor with f/2.2 aperture and 97- are claimed to work degree field of view. The secondary front for up to 7 hours with camera has an 8MP sensor with f/1.8 15 minutes of charge. aperture and 75-degree field of view with The handsets are also phase detection autofocus. The device has capable of wireless the ability to shoot videos at up to 4K in charging. One of the 30fps. major changes is the The Pixel 3 is backed by a 2,915mAh arrival of eSIM support. battery, has USb Type-C port and 18W fast After Apple, Google charging along with wireless Qi-certified Pixel 3 and Pixel 3 XL charging support. It also has dual front- will also start supporting facing speakers alongside the Active Edge eSIM in select markets. feature wherein users can squeeze the This means users would only need sides of the handset to trigger features. a single SIM card and can swap between Coming to the Pixel 3XL, the ultra different carriers. both the Pixel 3 variants Price premium smartphone shares nearly all come with high quality Pixel USb-C The price of Google Pixel 3 starts from Rs specifications with Pixel 3. The difference, earbuds and a USb-C Digital to 3.5 mm 71,000 for 64Gb storage variant and Rs however, lies in the display size and headphone adapter in the box. 80,000 for 128Gb in India. On the other battery. The Pixel 3 XL has a 6.3-inch hand, the larger Pixel 3 XL price starts from Rs 80,000 for 64Gb and Rs 92,000 for 128Gb variants. both the smartphones will be available via Flipkart and offline retail partners across India. Alongside the premium phones, the company also introduced Pixel Stand, a new, Qi compliant wireless charger which will be sold separately at Rs 6,900. While charging in the Pixel Stand, the phone turns into a smart speaker and smart display powered by the , a photo frame, a control panel for your smart home, and much more. If you set an alarm, your screen will gently brighten over 15 minutes before your alarm goes off, mimicking the sunrise and helping you Google Pixel Charging Pad wake up naturally, the company said. n [email protected]

www.mymobileindia.com NOVEMbER 2018 | 63 FACE TO FACE “We are planning to lead the innovations instead of catching it up”

Panasonic has rung the flagship bell for the first time in India and chooses the right moment to hit the chord with its two flagship smartphones; Eluga X1 and Eluga X1 Pro.

Exclusive A Century young Japanese Electronics major plans to catch up with the innovations and lead this domain with its renowned expertise. Pankaj Rana, Business Head – Mobility Division, Panasonic India shared his thoughts with Haider Ali Khan on various aspects of Panasonic and its aspirations. Edited Excerpts:

On Eluga X1 and Eluga X1 Pro The Eluga X1 Pro comes with Wireless charging support as well as the charging pad also comes handy with it which we seem a very good move when we look at the market. We have a range between

64 | NOVEMbER 2018 MYMOBILE Exclusive

Rs12,000 to Rs 27,000 with On Display which we are coming up. We “All our The notch contains sensors are now planning to lead upcoming which we require for the the innovations instead launches will be Face Unlock and very soon of catching it up. These we will be coming with phones will be available either Notched or something like Waterdrop on Flipkart as well as Waterdrop” display as well. All our do search and enquire about our products Offline too. upcoming launches will be either which ultimately lead to growing sales notched or will sport Waterdrop design number. not the conventional kind of display. Market Share We are targeting around 5 percent market On MediaTek share in between rs 20K to 30K within In this segment only a year. mediaTek P60 Helio chipset provides the On Competition AI-capabilities which we The competition is super aggressive and were looking for. it’s healthy for overall industry It provides the “The because they keeps on kind of support devaluation of pushing innovation and we needed for our rupee is a huge development as well as cameras, battery and good for the consumer Arbo. concern for us and too as they have lots of its hitting out bottom choices. On Diwali line severely” We will be launching five On Rupee phones in the price bracket of Till date we have not increased rs 12,000 to rs 27,000 till Diwali out the prices due to stiff competition but, of which two are already here in the form will evaluate after Diwali. The devaluation of eluga X1 and eluga X1 Pro. For Diwali of rupee is a huge concern for us and its we are giving Headphone along with eluga hitting out bottom line severely. X1 and the Wirless Charging support with eluga X1 Pro. On ARBO We have more than 20 applications support On Flipkart in Arbo now. n Flipkart gives an extra push for us. People [email protected]

www.mymobileindia.com NOVEMbER 2018 | 65 BURNTEST

APPLE IPHONE XS Hypnotic Display, brilliant Lens and Great Performance comes Compact

Tested pple has always kept people on the tenterhook with its tempting launches

& A each year. The Cupertino based technology giant launched three new iPhones this September; iPhone Xr, iPhone XS and iPhone XS max, discontinuing iPhone X. Interestingly, Apple Tried Tried has retained the notch in its new launches and has also moved to beyond 6 inches of display as well with iPhone XS max but, we will be reviewing iPhone XS for our esteemed readers. Without a doubt it stoles the limelight wherever you go with its compact size which I personally like very much rather than using my both hand onto a more than six inches smartphone. The iPhone XS has most of the high end specs you would have imagined this year. So let’s tear it down for your convenience and understanding it better before making a choice.

Design The iPhone XS has Corning Gorilla Glass design with stainless steel frame and the rounded corners. The compact size of XS makes it a very convenient option for the users. The iconic iPhone home button is missing as was the case with iPhone X and has been replaced by the gesture control that makes a good option. The

66 | november 2018 MYMOBILE BURNTEST

notch has been reduced to on the right panel whereas at 458 ppi.The screen looks bionic 7nm chip having 4Gb few millimeters as compared the volume rockers and the gorgeous and true to life due of RAM but, comes in three to iPhone X to fit in more notification slider are on the to its TrueTone technology. The different ROM variants; 64Gb, notifications and bars. The left half. There’s nothing on colours are well reproduced on 256Gb and 512Gb. It runs front of iPhone XS holds selfie the top frame while the bottom it and the images look brilliant. on iOS 12which is one stage

lens on top with the earpiece has the asymmetrical speaker It also comes with Fingerprint- further from what iPhone X Tested and few sensors. The back of grille and the Lightning port. resistant oleophobic coating so had it, iOS 11.The company it has the dual rear lens setup The iPhone XS does not have do not bother about scratches claims it to be much faster

and the LED flash to be used the 3.5mm jack and the in the pockets or purse.Till than its predecessor and till & as torch as well when needed, fingerprint scanner. The Face date, I haven’t found any date we believe in it. I haven’t one of the most loved logos ID is lightning fast even in scratches yet on the back and had encountered any lag in of the world, the Apple logo, dark too and the failure rate the display. Content comes to the device whatsoever.The placed on the upper half of is absolutely minimal. I truly life on it as if you are watching iPhone XS perform as ever love the way it responds thus it live.

VERDICT do not have to worry about The video Tried Looks 10 /10 Mesmerizing Cameras 09 /10 Live the Moment Performance 10 /10 Extreme Battery 08 /10 Drains Less Value For Money 10 /10 Absolutely Worth

OVERALL 94%

PROS CONS Display, No 3.5mm Performance Jack and Fingerprint the fingerprint scanner at all. playback Scanner The TrueTone display makes and binge (For detailed specifications, it look vivid and realistic to watching is an experience in daily tasks as well as the please refer to My Guide) say the least. The iPhone XS in itself on iPhone XS. The graphic intensive games such weighs around 177 grams and display gives an immersive as PUbG. The AR supported the pack panel quite nearer to also comes with IP68 rating viewing experience without cores and the upgraded GPU the camera module and the which means that its dust and straining too much on the eyes burns it to give the kind of branding of iPhone is in the splash resistant. We would though. I have been watching speed we needed for such lower half of the back. The normally expect the flagships YouTube videos and playing games.It’s much faster when back panel holds the beauty to be like this. And finally, the PUbG and few other games on compared to iOS 11. I have in it with Glass design which new iPhones have dual SIM it and the feels that it gives is been using it for months and is astonishingly not slippery standby. simply amazing. trust me I haven’t had to think at all and it does support about the performance of the wireless charging too.There Display Platform iPhone XS.The Neural Engine are five antenna lines along The iPhone XS flaunts a The younger variant of makes it a beast in computing the side frame which makes it 5.8 inch Super Retina HD iPhone XS Max uses the and analyzing.The video look even unique. The power OLED Notched display with same specifications it has. playback has always been button and the SIM tray are 2436x1125pixel resolution The iPhone XS houses A12 enjoyable thanks to its high

www.mymobileindia.com november 2018 | 67 BURNTEST

intensive nPU. The day to too while clicking moving there in the same frame of Memoji) are wonderful day tasks are not a problem images. And what else, it the Portrait mode. The LED experience. for it either. The Face ID also being supported by the flash is being replaced by the works as a crème. You do Quad-LED True Tone flash Retina flash to help you take Battery not need to worry about the with Slow Sync to assist you selfies during low light or at The battery of iPhone XS available light. I have noticed during unfavorable lighting night. The selfies are very looks bleak on paper with Tested that the TrueDepth camera conditions. The rear cameras true in its essence without mere 2,658mAh but, it has a detects the face even faster are able to record 4K videos losing much of details. The catch. It can easily take you when the lighting conditions too at different settings. I images clicked with the for a day of normal usage.

& are not that favorable. The personally love the slow- screen flash during night Even if you get yourself neural engine works in sync motion recording at 1080p were not that enjoyable. immersed in video content to unlock the device. We and 120fps and like many it The pictures are worth or playing games to a limited could do much more with does have other modes too sharing and remembering period you will end up having the Face ID being made such as burst mode. and no wonder it makes at least 20 percent in the cell simple such as opening any The Selfie or the Front you a sensation among your at the end of the day. The

Tried Tried app or allowing downloads or camera is of 7MP with peers and on Social media. screen and computing do not making payments. aperture f/2.2. The front too Overall, both the front and consume much of the power. supports Portrait Mode as the back camera did their The charging speed is fast Cameras well and the performance is job splendidly well. I love the with wired charger but, hasn’t The iPhone XS uses dual not less than the rear. The moments produced on the tried the wireless charging rear cameras of 12mP out specifications remain the screen. The daylight shots are yet. I can assure you that it of which one is a wide-angle same for the front camera. amazingly brilliant and nights will not disappoint you with lens while the second is a Occasionally, it tends to give a much more realistic its battery life for a day to day telephoto lens having 2x forget or differentiate the feel rather than faking it. The usage. zoom. The wide-angle lens’s background with the image in exposure is nicely controlled aperture stands at f/1.8 and focus and if two persons are and the Emojis (Animoji and Conclusion the telephoto lens is having There’s hardly any doubt f/2.4 with 10x of digital that iPhone XS isn’t a priced zooming capabilities. I have possession one can own. The been a fan of Pixel 2 due performance; camera and to its breathtaking Portrait chipset, are outstanding. shots and believe me iPhone There’s no better smartphone XS is no less. The images that this in the market right clearly speak the volume and now if you can afford it. The the finesse they possess. Glass and Steel design looks The Portrait shots produced and feels solid, the display is by iPhone XS matches my a treat to watch, the photos expectations of having a are worth sharing and the second thought to Google gaming performance is Pixel 3. The Portrait comes absolutely extreme. If you’re with advanced bokeh and willing to spend around Depth Control so that you can Rs 99,900 for the 64Gb decide the background you version than iPhone XS is a wanted even after clicking must have for you.There are the pictures. The Portrait options available too such as mode also equips us with Google Pixel 3 XL. I would different lighting environment still prefer to go with iPhone such as Natural, Studio, XS rather than Max because Contour, Stage and Stage of its compact size. n Mono.The OIS comes handy [email protected]

68 | november 2018 MYMOBILE C department. scores pretty well in the looks with the top part being blank. grilles and micro-USb port, The bottom end has speaker button and volume rocker. right side has a power on/off the left side is left bare, the the regular sensors. While houses the front camera and front there is a notch which logo in the middle. At the sensor and the company’s followed by a fingerprint flash at the top-left corner, dual-camera module and LED i2X has a vertically-stacked of the smartphone. weight added to the nice built look extremely good. The light one which made the device Midnight black, I got the first blue, Champagne Gold and variants, namely, Aqua it. From the three colour premium feels attached to looking smartphone with The Camon i2X is a pretty- Design Decent AIonbudget TECNO CAMON I2X I think of it: smartphone is and this is what i2X to some days with the Camon of the three, I got to spend features as their highlight. out Camon i2X, with AI camera iAir2+, the Camon i2 and the smartphones- the Camon recently added three new For me, the Camon i2X At the back, the Camon www.mymobileindia.com find out how exactly the mobile mobile maker Tecno smartphone hinese and a 16-megapixel front megapixel and 5-megapixel) two cameras at the back (13- department which houses Camon i2X is the camera The main highlight of the Cameras in the pocket. performed while the device is prevents any action being inadvertently mode which Outdoor mode, and the such as Adaptive brightness, come with several features fine too. The display settings brightness and the icons are has adequate amount of for thin bezels. The display an aspect ratio rated at 19:9 Full View Notch display with a huge 6.2-inch HD+ Super The Camon i2X comes with Display please refer to My Guide) My to refer please (For detailed detailed (For OVERALL 80% OVERALL Performance Average Cameras Good Looks Looks Can beanOption Value ForMoney Lasted aDay Battery Average Display Notched PROS VERDICT

specifications, specifications,

Images Average CONS 08 /10 08 /10 08 08 /10 08 /10 08 08 /10 08 impressive. a decent job but wasn’t that amazingly detailed images. however, didn’t produce was a decent performer too, attractive. The front camera the AI Cam feature too fine. However, I didn’t find camera features worked mode and the Super Pixel but, the device did stammer with ease without much lag. and much more) were done media surfing, Google, Games smartphones chores (social a microSD card. The daily expanded up to 128Gb via which can be further 64Gb of inbuilt storage from 4Gb of RAM. There is multi-tasking capabilities MT6762 SoC, and gets its powered by a MediaTek The Tecno Camon i2X is Specifications Performance and The bokeh, the beauty pictures were above average. decently and the resultant camera, it performed quite based features. shooter, with support for AI- Overall, the cameras did Starting with the rear

affordable package. unlock, all packed in an fingerprint sensor and face with a notched display, a still a considerable option features, the Camon i2X is not-so-impressive AI camera processor. Let alone the Max Pro M1 with a better and the ASUS ZenFone better RAM/ROM options the OPPO Realme 1 with It stands in the ring against might be a drawback for it. really a highlight which However, the main USP isn’t of features added to it. Rs 12,499 has good amount The Tecno Camon i2X, for Conclusion pretty quick. fingerprint scanner were facial recognition and the absence of bloatware. Oreo led to a good UI with HiOS based on Android 8.1 single charge. The company’s lasted more than a day on a source for the device and proved to be a decent fuel after a while. BURN Additionally, the The 3,750mAh battery [email protected] TEST n november 2018 |

69 Tried & Tested BURNTEST OPPO F9 Shows Same, Costs Less than its Successor

urrently, oppo but just has difference in RAM glossy finish but this glossy comes to performance. The

Tested is such a size and selfie camera. The finish has its own cons which front fascia of the phone is smartphone new F9 also has lesser price is it attract lots of smudges. dominated by 6.3 inch screen C maker which we than the F9 Pro. The rear side is uni-color not and above the screen lies a can define as ‘beauty with like the F9 Pro which has mini notch just sporting selfie & brain’. The company has Design fusion of two colors. The rear camera whose main purpose launched two back to back The new F9 in terms of its side sports the fingerprint is to provide a complete full smartphones; F9 and F9 Pro, beauty and design is very sensor and the horizontally display which we have seen and in our earlier review we similar to that of the F9 Pro. placed dual camera sensors in F9 Pro as well. The left had F9 Pro to look at and now We got the Starry Purple placed in one frame and side of the phone is sporting this time we have got F9 for variant which looks beautiful next to camera sensors lies volume rockers and the SIM Tried Tried review. The new F9 has the with its pattern rear side with the rear LED flash. The tray which can carry dual same genealogy that of F9 Pro fingerprint sensor is very fast SIMS and a microSD card and accurate when it at the same time. The right side of the phone is just carrying the power button. The top of the phone is completely blank while at the bottom lies a mono speaker grille, micro USb port and a 3.5mm headphone jack. The phone is lacking USb Type-C port which is quite disappointing to witness in such smartphone.

Display The new Oppo F9 is sporting a massive 6.3 inch full HD+ display which we have seen in F9 Pro with an aspect ratio of 19:5:9 and screen resolution 1080x2340 pixels. The screen space offered is immense which can allow you a very comforting experience of carrying out any task. The viewing angles are very wide as well and the HD power of the display gives satisfactory gaming experience as well and the quality does not seems to get distorted much even when playing high graphic games. The display

70 | november 2018 MYMOBILE SDcard in the dedicated slot. always expand it by inserting application or file plus you can sufficient enough to store any the device is of 64Gb which is F9 Pro. The internal storage of comparatively lesser price than power and performance in F9 is that it gives you so much 4Gb. but the good thing about due to the RAM size which is 8,9 Golf Clash which might be playing games like Asphalt heavy apps like Snapchat or increase in heat when you use play is that there is slight difference which comes into inappropriately. The only find any apps functioning multitasking and we did not output. There was no lag in find much difference in their of the processor we did not it comes about performance 2.0 GHz Cortex A53. When the other four are clocked at at 2.0 GHz Cortex A73 while where four cores are clocked P60 octa-core processor MediaTek MT6771 Helio we saw in F9 Pro which is by the same processor which The new F9 is also powered Platform any minor damage. screen prone to any scratch or as that of F9 Pro making the Corning Gorilla Glass same The screen is protected by providing more screen space. selfie camera which in turn tiny just accommodating the the top of the display is very and vibrant. The notch on and the colors are bright in outdoor conditions as well density. The display is visible has 16m colors with 409ppi www.mymobileindia.com an aperture of f/1.8 with Pro. The primary sensor has which we have seen in F9 depth sensor respectively primary sensor and 2MP camera sensors of 16MP sports the same dual rear than F9 pro and the new F9 The camera of F9 is no less Cameras new ColorOS version. as well which comes with the and there are various features 8.1 with V5.2 ColorOS version Oppo F9 Pro runs on Android please refer to My Guide) My to refer please (For detailed detailed (For OVERALL 86% OVERALL Performance No Complaint Cameras Attractive Looks Has itAll Value ForMoney Enough ForaDay Battery Goes inSync Design PROS VERDICT

specifications, specifications,

OIS CONS 09 /10 09 /10 09 09 /10 09 /10 10 10 /10 10 conditions are not favorable. selfies even when lighting of light to allow you to take generates sufficient amount of the phone automatically front flash but the screen flash The selfie camera lacks the and clear with great detailing. selfies captured are very crispy has an aperture of f/2.0. The in F9 Pro. The selfie camera Megapixel which was there Megapixel rather than 25 selfie camera of F9 is of 16 that in the selfie camera. The between F9 and F9 pro is into play. The other difference graining effect which comes pictures then only there is when you zoom in to click of the phone gets imbalanced and the only time the focus well up to our expectation and night time it performed the rear camera both at day and detailed. While testing shots are equivalently clear Oppo cameras is that the night what advantage you get with are well detailed and clear but the image. The daylight shots distorting the color quality of without missing any detail or able to take crystal clear shots camera is quick to focus and has an aperture of f/2.4. The PDAF, while the depth sensor BURN 19,990. on their pockets at around Rs without pinching too much for those who love to flaunt for the selfie enthusiasts and smartphone is seems to be apt the RAM and ROM size. The Waterdrop design but cuts on setup, attractive design, Pro, having same optical similar to its successor F9 The Oppo F9 is more or less Conclusion and playing games. some hours of listening music day with a single charge with phone lasted throughout the During our test period the you non-stop entertainment. to last all day through by giving battery which holds the power 3,500mAh non removable The new F9 is powered by Battery should not miss. then F9 is the deal which you which you can later appreciate feel that if you want pictures which it falls and I personally best cameras in the range in to opt for. Overall, the F9 has selfie and rear camera sensor effects available in both the There are various modes and [email protected] n TEST november 2018 |

71 TriedTried && Tested Tested BURNTEST MOTOROLA ONE POWER Sturdy Design, Fluidic Performance with a marathon battery Life

otorola has the expectations of the users bulky body. The phone has sport two speaker grilles

Tested tried its like some in terms of power some weight and you can with the USb Type-C port in hand for the and durability. The recent feel it when you hold it but between them. The rear side M first time in launch of the company is there is no issue in handling of the Motorolaone Power is

& notch with its new launch Motorola One Power which the phone thanks to its curvy completely different from rest Motorola One Power and from its heavy composition body edges. The front fascia of the Motorola phones which is quite upbeat to give a looks all set up to exhibit of the phone is dominated by is, it does not have protruding tough competition to its rival sheer performance as we will its wide and tall screen with camera sensor with its regular while giving an extra option be providing insight about this notch at the top. At the left circular frame rather the to users. The smartphones recent launch in our review. side of the phone lies the SIM new Motorola One Power which the company has tray which can hold two SIM has placed camera sensors Tried Tried launched till now stood up to Design cards and one microSD card vertically which is a new The new Motorola One Power at the same time. To the right step towards change. At the is heavily built and it is lies the power button and the rear side you can also sport clearly visible from its volume rockers. At the top of the fingerprint sensor which the phone lies the w3.5mm works very fast accurate. headphone jack while at the bottom you can Display The new Motorola One Power has LTPS IPS LCD capacitive touchscreen of 6.2nch with 16M colors. The screen resolution of the phone is of 1080x2246 pixels with 403ppi density. The screen space is very big and the viewing angles are very wide as well thanks to the screen ratio of the phone which is 18.7:9. The display of the phone to some extent repels the direct light falling onto it which makes the screen visible under sunlight as well. The colors are very vibrant, vivid and punchy. The screen offers more than enough space to carry put any task or to enjoy your favourite games and movies. The screen of the phone is splash resistant as well plus the Corning Gorilla Glass makes sure that the screen is safe from any damage.

72 | november 2018 MYMOBILE BURNTEST

VERDICT Looks 08 /10 Feels Solid Cameras 09 /10 Impressive

Performance Tested 09 /10 Tested Clean Battery 10 /10 Can’t Ask for More & Value For Money 09 /10 & A Good buy

OVERALL 90%

daytime shots are of great there was no sufficient amount Battery quality and the autofocus of light available. The phone has immense Tried

automatically adjusts itself battery power of 5,000mAh Tried PROS CONS to give you clear shots. The Platform which you won’t find in battery, UI bit Heavy images captured at night as The new Motorola One Power any other phones ranging compared to daytime lose a runs on Android 8.1 Oreo and in the price range of (For detailed specifications, bit of that premium touch but the company has kept surprise MotorolaOne Power. The please refer to My Guide) still the images captured are attached in terms of Operating battery power of the phone very clear and crisp. The only system which is it has planned is not easy to drain, you will Cameras graining effect which comes upgrade to Android 9.0 Pie. get tired of using the phone The cameras of motorola into play when you completely The new Motorolaone Power but the phone won’t lose phones are not very much zoom in otherwise the images has Qualcomm SDM636 its power any shortly. The highlighted and stressed upon is of superior quality. The Snapdragon 636 with an octa- charging of the phone is to get the attention of the selfie camera of the phone core of 1.8GHz Kryo 260. supported by Turbo charger users like other companies do is of 12MP with an aperture The processor of the phone which charges the device in but that does not mean that of f/2.0. The selfie cameras performs very smoothly while no time. motorola lacks the capability of Motorola phones when handling any task, there was instead I have always found switched on displays your no lag in the processes and Conclusion the camera of motorola face from close proximity and the multitasking was upto The Motorola One Power sits phones very inquisitive and no MotorolaOne Power also does the mark as well. The phone comfortably in the matter what the price range of the same which somehow does not seems to get heated mid-segment with solid the phones were the camera gives the real feel of how close up even when put to utmost build quality, notch for the quality always stood up to the you are holding the camera. usage but a slight increase first time, a huge battery mark. The same goes with the The selfie is very fluent and in the body heat is observed and stock Android 8.1 and motorolaone Power where it efficient in delivering great when you play big games like upgradable to Pie. The camera sports dual rear camera sensor quality of selfies. If you are PUbG, Asphalt, COD. The performances are pleasant of 16mP which is the primary selfie lover and enjoys distinct phone is sporting 4Gb in most of the cases. The sensor and has an aperture taste in terms of quality and which is sufficient enough portrait mode works well too. of f/1.8 and has PDAF as features then MotorolaOne to carry out any process in The chipset has a fluidic run well whereas the secondary Power is your deal. The synchrony with the processor. while engaged in multitasking. sensor is of 5mP with an advantage further increases The internal storage of the Games such as PUbG aperture of f/2.2 and depth with the selfie camera sporting phone is of 64Gb and it can aren’t a problem either. The sensor. The shots captured by front LED flash.The phone be further expanded with the competition with Redmi Note the rear camera are amazing has face unlock feature as help of microSD card which 5 Pro and Nokia 6.1 Plus with every detail falling into well which when tested while can fit on the dedicated makes it a viable option at Rs the frame. The quality of the reviewing the phone worked SDcard slot available in 15,999. n images is very good and the very accurately even when SIM tray. [email protected]

www.mymobileindia.com november 2018 | 73 BURNTEST XIAOMI MI A2 more Camera-intensive to succeed A1

he sheer population which demands to compete in the highly into tall and wide display.

Tested dominance of all in one and Xiaomi has competitive market. The phone has resolution of Xiaomi phones been able to successfully 1080x2160 pixels and has T in the Indian capitalize on it. The Xiaomi mi Design pixel density of 403ppi. The smartphone market is all A2,powered by Android one, The Xiaomi mi A2 is sporting screen space is quite enough & evident and it’s not by the is the successor of Xiaomi a very basic looks molded for you to have a comfortable rate with which it sells it mi A1 and is made available with uni-metal body giving experience in indulgence phones but rather targeting in the mid-range section of the phone a very solid and in any activity, be it playing a particular sphere of smartphones so we will look aesthetic appeal. The phone games or watching any media. at it as what does it possess has tall and wide looks due to The adaptive brightness mode its huge display size but it is of the phone enhances the Tried Tried very easy to hold and operate brightness of screen when thanks to its light body weight you use it in bright sunlight plus curvy body edges. The making the screen visible. front fascia of the phone is Mi A2 has entrusted Corning dominated by 5.9 inch screen Gorilla Glass 5 for providing and what odd you will find protection and enhancing with the display is that it is durability. not having any notch which is mainly used by all the Cameras latest smartphones. On top of Xiaomi always features display lies the selfie camera cameras to delight the users and front LED flash. The rear and recently we have seen side of the phone is sporting in its latest products like in fingerprint sensor, and Redmi Note series but the vertically placed dual camera A series also holds camera sensors and in between dual power to thrill you. The phone sensors lies the rear LED flash sports dual rear camera of the phone. At the bottom sensors with primary sensor of the phone lies the Type-C of being 12MP and has an USb port and two speaker aperture of f/1.8 and the grilles. The phone has ditched secondary sensor is of 20MP 3.5mm headphone jack but with an aperture of f/1.8, and has provided with additional PDAF. The cameras of Mi Type-C dongle in the box. At A2 deliver brilliant images the left side of the phone lies of superb quality and there the hybrid SIM tray while at is no missing of any details the right side lies the power or even in color deterioration button and the volume of the image. Daylight shots rockers. imitate the exact scenes which you see via the camera Display lens. The night shots are in Xiaomi Mi A2 sports 5.99 great quality plus the flash inch full HD+ display with an assist the camera to take clear aspect ratio of 18:9 leading shots even when the lighting

74 | november 2018 MYMOBILE like the Motorola phones apps resembles very much its software and looks of the Xiaomi Mi A2 in terms of Platform according to your mood. choose which you can opt for modes and filters available to of quality. There are various a little bit changes in terms coming into play might cause front selfie flash. The flash clear as well thanks to the at night are equivalently camera. The selfies captured it should be for 20MP selfie not look as much attractive as but to me while testing it does selfies of brilliant qualities and has capability of capturing 20MP is undoubtedly powerful with an aperture of f/2.2. The The bit of graining effect as well. especially at night there are a shots and while zooming in hands steady to take clear At night you have to keep your conditions are not favorable. selfie camera is of 20MP www.mymobileindia.com SoC processor with eight Qualcomm Snapdragon 660 The phone is powered by size to support the processor. processor and perfect RAM new Mi A2 has powerful of Android 8.1 Oreo.The system Android One on top mainly because its operating please refer to My Guide) My to refer please (For detailed detailed (For OVERALL 86% OVERALL Performance Shines inIt Cameras Tall andSleek Looks A Goodbuy Value ForMoney Lasts aDay Battery Remains Healthy OS Camera, PROS VERDICT

specifications, specifications,

Jack No 3.5mm CONS 09 /10 09 /10 08 08 /10 08 /10 09 09 /10 09 sacrifice the one SIM card slot. the storage if you choose to of 64Gb and you can expand internal storage of the phone is the processes in check. The with the processor keeping all works in perfect synchrony of game. The 4Gb RAM accommodate the requirement going down in graphics to very good without much The qualities of game werealso body it could be easily felt. much but due to its metal and PUbG which was not very playing big games like Asphalt when we expanded the time of Heating was only observed no issue with multi-tasking. ran smoothly and there was work of processor. All apps dint observe any lag in the and while testing we also smoothly without any lag it takes to make a phone run 260. The processor has all are clocked at 1.8GHz Kyro 260 and other four cores clocked at 2.2GHz Kyro cores where four cores are BURN boosts up the charging speed. by 4.0 which of the phone is supported single charge. The charging throughout the day with just very slowly and surely can last use the battery drains out and normal but when put to quantity looks very decent 3,000mAh which by the a non-removable battery of The phone is packed with Battery 16,999. is available at around Rs like PUbG. The smartphone yourself too much into games on lesser side if you indulge option. The battery too is jack and expandable storage as absence of 3.5mm audio few surprises as well such performance but comes with quite famous, fluent chipset experiences for which A1 was punch with good camera The Xiaomi Mi A2 packs a Conclusion [email protected] n TEST november 2018 |

75 TriedTried && Tested Tested BURNTEST REALME C1 A value for money

hen it introduced its C-series with thing that anyone will talk the price in check. It has

Tested comes to the launch of Realme C1 about Realme C1 is its a plastic build, but the value-for- which is priced at Rs 6,999. attractive glossy design at glossy appearance gives it a W money The Flipkart-exclusive device the back, unlike most of premium look. offerings in the budget has a notch-based display, the smartphones at this It must be noted that the & smartphone segment, Qualcomm Snapdragon price range which are not glossy plastic body has both realme has emerged as a 450 processor and a dual- so beautiful. Although pros and cons. While it name to reckon with in less rear-camera module. We Realme happens to be makes the phone light, it also than a year in India. The had a burn test of the device among the first smartphone attracts fingerprints easily. Chinese brand has been on parameters that grab brands to experiment with The smartphone is available targeting youth ever since the eyeballs. the gradient design in their in blue and black colour Tried Tried launch its first smartphone, budget offerings, Realme variants. It is comfortable the Realme 1 in May this Design C1 has compromised with enough to hold in your hands year. The company recently The first and foremost the gradient design to keep that you will not feel Realme

76 | november 2018 MYMOBILE The all-new Realme Performance hidden in the top. games, as most of the part is experience for some to play It might be a frustrating optimized for several apps. notched screen is not properly matter of concern that the wide array of colours. It’s a games as you get some watching videos and playing screen is quite decent for better. legibility could have been direct sunlight. The sunlight difficult to read the text in in nature, which makes it great. The screen is The outdoor visibility is not so colour rendition is decent. are above average, and the top-notch, viewing angles the display quality is also this price segment. moreover, C1 an interesting product in with a notch makes realme The mammoth screen size camera, earpiece and sensors. top, accommodating the front screen has a notch on the of 1440 x 720 pixels. The ratio, with a screen resolution stretched in a 19:9 aspect inch HD+ full screen display, The smartphone sports a 6.2- Display C1 big or slippery. It’s worth noting that the www.mymobileindia.com reflective reflective smartphone to have such Realme C1 the only entry-level based navigation makes work properly, the gesture- well. Although it does not which is quick and works that it supports face unlock, features of this phone is smartphones. similar to the interface of Oppo OS 5.2 user interface, which is Oreo covered under the Colour The phone runs Android 8.1 256Gb with a microSD card. storage, expandable up to of RAM and 16Gb of internal processor, paired with 2Gb Qualcomm Snapdragon 450 smartphone is powered by the please refer to My Guide) My to refer please (For detailed detailed (For OVERALL 84% OVERALL Performance Average Cameras Quite decent Looks Worth It Value ForMoney Lasts long Battery Matches Design Glossy PROS One of the most significant VERDICT

specifications, specifications,

the Camera Could be CONS 09 /10 09 /10 09 08 /10 08 /10 07 09 /10 09 with AI beauty mode that low light – although it comes in day light but struggles in delivers similar results – good and blurry. The selfie camera low-light shots come out gritty of the camera is average. The conditions, the performance source. However, in low- light with colours close to the photos are sharp and detailed reasonably good job, and the selfies. The camera doesa is a 5MP shooter for taking sensing. On the front, there secondary sensor for depth sensor and a 2-megapixel of 13-megapixel primary back, with a combination dual-camera set-up on the the Realme C1 features a In terms of the optics, Cameras much lag. play them smoothly without and Temple Run 2, you can Candy Crush, Subway Surfers it’s casual and light games like Facebook and WhatsApp. If used for apps like YouTube, phone works smoothly when falls short at times. but, the and the built-in 2Gb RAM applications such as games, is not tuned to handle heavy quite easily. The processor handles day-to-day operations is concerned, the device controls. As far as the performance BURN from zero to 100 per cent. about three hours to charge support fast charging, it takes Since the device does not browsing and playing games. streaming videos, internet normal usage, which includes for a day and a little more on 4,230mAh battery that lasts smartphone is powered by a If we talk about its battery, the Battery choice. it’s a matter of personal fingerprint scanner. Anyway, only face unlock and not the the company came out with the Jio SIM. I wonder why while tasting the device with was no noticeable call drops in almost all areas. There Realme C1 has strengths entry-level phone. The to be expected from an satisfactory result that was camera performance yielded not that good, the overall its optics department is powerful battery. Although capable processor and a big notch-based screen, looks, solid build quality, Realme C1 has good device priced at Rs 6,999? What can you expect from a Conclusion when you take a selfie. automatically makes your face [email protected] n TEST november 2018 |

77 TriedTried && Tested Tested BURNTEST XIAOMI POCO F1 Close to Perfection

iaomi has became my friend and I used tag it comes with. Easy to ‘POCO’ branding. I got the

Tested arguably swept it for a while to know how it hold and lightweight are the Armored Edition of the device people off their really is. Here is what I think two primary adjectives we with a back panel made of X feet with its of it. might need to describe the DuPont Kevlar, adding more

& really affordable premium smartphone. And this is not spark to its design. The smartphones. Furthering Design the only trait it has, it has all front has a top notch which this venture, it recently gave The POCO F1 is a includes the selfie camera birth to a sub-brand, dubbed device which is along with the necessary PoCo. The first device under nicely designed sensors. The front features the brand- the POCO F1 for a price really thin bezels. The left hand side of the Tried Tried smartphone has a dedicated SIM tray while the right hand side has the volume and power on/off buttons. The top portion is home to a 3.5mm audio jack and the bottom end comprises speaker grilles and a USb Type-C port. Even though the notch is something we are too bored of seeing, the POCO F1 has scored pretty well in the looks and design department.

Display The POCO F1 comes with a 6.18-inch Full HD+ display with a notch, providing us with thin bezels. The smartphone has an aspect ratio rated at 18:5:9 and a pixel density configured at the premium 403ppi. It comes with an feels attached option to hide the notch too. to it and feels It has a well-lit display along just so right on with all the icons appearing the hands. quite finely. The viewing The POCO F1 angles are fine too. However, has two cameras at the display is slightly the back, placed vertically reflective. in the middle followed by The display has the a fingerprint scanner. To Reading mode which reduces its right stands a LED flash the blue light emission, the and the bottom part has the Night mode for ease of usage

78 | NOVEMbER 2018 MYMOBILE app allows you to add filters to my liking. processing which wasn’t really the images were proof of resultant images. However, and add smoothness to the such as the tone and the eyes to some aspects of the face helped me make changes the advanced beauty mode my images blemish-free and mode allowed me to make normal mode. The beauty both in the Portrait and the clicked decent images, camera, the wonders. AI Scene Detection could do pretty well and the USP- the The Portrait mode worked were a bit processed at times. intricate details, however, produced were woven with with the results. The images and I was pretty impressed the photography conditions the smartphone in most of camera sensors, I tested Pixel technology. megapixel and supports Super facing snapper stands at 20- Pixel Autofocus. The front- and 5-megapixel with Dual setup rated at 12-megapixel PoCo F1 has a dual-camera camera capabilities. The dual cameras and AI-based smartphone, accredited to the as one of the highlights of the The camera department serves Cameras preference. screen in accordance to one’s contrast and colours of the and the ability to adjust the during low-light conditions Additionally, the camera Coming to the front Starting with the primary www.mymobileindia.com selfie snapper amazing. experience with it was just (for Rs 29,999) and my ROM Armored Edition one bigger 8Gb RAM/256Gb Rs 28,999) we get, I got the 8Gb RAM/256Gb ROM for ROM for Rs 23,999, and 20,999, 6Gb RAM/128Gb (6Gb RAM/64Gb ROM for Rs the three RAM/ROM variants of the smartphone. Out of Technology to avoid heating platform with LiquidCool Snapdragon 845 mobile by octa-core Qualcomm The POCO F1 is powered Specifications Performance and nature we all tend to have. out the camera-obsessed quite a treat to use and bring on Snapchat and Instagram. reminiscent to the ones made Video feature to make videos clicking and had the Short to images prior to or post please refer to My Guide) My to refer please (For detailed detailed (For and Cameras Processor PROS OVERALL 86% OVERALL Performance Pretty Decent Cameras Premium Looks Looks The PerfectOption Value ForMoney a Day Lasted morethan Battery Doesn’t Stammer Overall, the cameras were VERDICT

specifications, specifications,

Images Processed CONS 10 /10 10 /10 08 08 /10 08 /10 08 09 /10 09 features ensured a clean, with MIUI skin’s added was great. Android 8.1 Oreo usage lasted for hours which and my normal and gaming 3.0 tech ensured long usage with support for Quick Charge usage of such games. tends to happen upon the prone to overheating which good graphics and did not get PUbG, the device produced Asphalt 8 or the very popular playing heavy games such as pretty neat and lag-free. While Snapchat, and WhatsApp) was apps (Facebook, Instagram, of the mandatory social media for the various tasks. My usage while using the smartphone The 4,000mAh battery I could feel the smoothness BURN the budget. serve most of the purposes on for the POCO F1, meant to for it. My verdict is a big yes flaws in the device to not go I could not really find major flagship with high-end specs. and proves to be a true budget the definition of a flagship at just Rs 20,999 changes The Xiaomi POCO F1, starting Conclusion did a great job too. fingerprint scanner at the back low-light conditions. The to detect my face even in IR sensor was really quick Unlock feature which uses organized and bloatware UI. Furthermore, the Face [email protected] n TEST november 2018 |

79 TriedTried && Tested Tested BURNTEST

OPPO FIND X Has the ‘X’ and the ‘Wow’ factor

Tested ppo has ‘Find’ the phone a distinct look well just you can see logo the music track plus it takes a perfect way to and it catches eyes of of the company. The top of dust with it when the module mix innovation the people even when it the phone sports nothing as pops up and goes down. The with revolution is sporting a glossy rear well just the ambient light popping up of module does

& O by launching the new oppo surface. The aerodynamic sensor but the top side of not slow down the unlocking Find X. The company has finish of the phone is also the phone is the part where of the phone. The phone does continuously thrived towards great with sharp curvy corner the company has played its not sport fingerprint sensor achieving new feat in its allowing comfortable holding trick by making it able to as well. journey till now and the new experience. The phone has move up when you need the oppo Find X to some extent plain body texture with no camera sensor. The bottom Display Tried Tried resembles the launch of its extra addition of camera of the phone has mono The 6.4 inch AmoLeD twin company vivo which was sensors whether be its rear or speaker grille, USb Type-C display of the phone in true vivo neX launched before the selfie camera. The phone has port and the SIm tray. The sense is a Full view Display launch of Find X. oppo in complete glass body which is left side of the phone is with Arc screen and this recent times has flooded the quite tough glass and hardly sporting the volume rockers screen type is very similar Indian smartphone market attracts any scratches but it while at the right side lies to what we have already with lots of option and the is highly prone to smudges. the power button.The new seen in Samsung S9 and addition of oppo Find X in its The front fascia of the phone oppo Find X just offers the there is no notch on display high ranged section is for sure is complete full display and pin code password and face giving a complete sense of to take on other companies when we say complete full unlock feature. The face full display. The screen ratio producing smartphones of display it means it has no unlock feature of the phone of the phone is of 19:5:9 similar range like note 8, notch and no such other is spot on target and works with body ratio of 93.8. The onePlus 6 and others. Here things present on the display. with full accuracy even at screen space is enormous in this review of ours we will oppo has decided not to night with no presence of and you get more than be providing insight whether follow the herd culture like all light even then the face enough space to perform the new oppo Find X holds other smartphone companies unlock feature unlocks the your tasks. The screen of what it takes to be in the race and the necessity to stand phone immediately. but the phone attracts a lot of and to attract the buyers. different led oppo to have what is catchy is that the attention and while our a revolutionary mode of camera sensor pops up every testing period it got attention Design accommodating the camera time you press the power of many people so you can The new oppo Find X has sensors and providing true button which turns out to be say that the phone has sizzling body with attractive full view display. The rear irritating when you just want surely that wow factor. The combination of color giving side is completely plain as to see the time or change screen is well visible even in

72 | november 2018 MYMOBILE BURNTEST Tested & Tried Tried

VERDICT bright sunlight conditions. it when you are enjoying Platform The color production is spot any video. The company Looks 10 /10 oppo Find X has a power mesmerizing, on and no doubt the colors has tried its best to give you bezel-less to turn into complete beast are very bright, vivid and feel of complete display and Cameras 09 /10 mode in terms of performance Hardly misses punchy. The display in every even have succeeded in it. with the help of its powerful sense is full display like it Corning Gorilla Glass 5 is Performance 09 /10 processor Qualcomm Top notch does not even have navigation assigned to protect the phone Snapdragon 845 processor Battery 09 /10 keys on screen and to back and the screen does not get In Harmony with octa-core where four out from any app u have to any scratch even when used Value For Money 09 /10 cores are clocked at 2.8GHz masterpiece, if you touch the lower right side roughly. You can even get can afford Kryo 385 Gold whereas the of the phone but if you are the feel of iPhone by using other four are clocked at OVERALL 92% not comfortable with this Assistive ball feature of the 1.7GHz Kyro 385 Silver. The feature you can always opt phone which brings the small phone does not slow down for virtual navigation keys circle on display. even for nano second while available in settings working, multitasking is as plus you can hide PROS CONS smooth as it gets and you Design, misses can literally use as much Design, IPX and as apps you want Design Fingerprint

(For detailed specifications, please refer to My Guide)

www.mymobileindia.com november 2018 | 81 BURNTEST

simultaneously and the phones. oppo Find X so far holds such power that 2160p@30fps, phone wont heat a bit. The has the best camera which even when you zoom in to 1080p@240fps, and gaming experience is best as I have ever seen in any capture images the quality 720p@480fps while with the well with no decline in the . The camera of the image does not seem selfie camera you can record graphics of the game and no delivers image exact in the to lose its original context. at 1080p@30fps. heating of the phone. Games same manner which you see The daylight images are The phone has kept in Tested like TeKKen and Asphalt 9 through your eyes keeping brilliant no doubt but the mind about the game lovers were running simultaneously all the original and natural images captured at night are by providing Game Space even then the phone did not detail intact but you can equally brilliant as well. We feature which offers three

& heat up or exhibited any lag always opt for effects to suit did not find any lag in the modes like High, balance, in its functioning. All the your preference. oppo Find camera functioning but you and Low mode which power which the new oppo X has motorized pop up dual have to clean the camera can help to manipulate Find X possess is driven by rear camera sensor with sensor because whenever the performance and the 8Gb rAm of the phone, the primary sensor being of the camera pop ups it takes consumption. The phone like literally you can enjoy 16mP with an aperture of dust with it while going back. automatically adds games to

Tried Tried anything on this phone and f/2.0, PDAF, oIS whereas The motorized selfie camera Game Space which frees the the processing of the phone the secondary sensor is of is of 25mP with an aperture rAm, blocks notifications won’t get hampered down 20mP and has an aperture of of f/2.0 and auto HDr. The and allots maximum a bit. The phone offers 256 f/2.0. The images captured selfies are AI driven and are bandwidth to the game. Gb of internal storage and are brilliant and the camera in brilliant quality. The selfies has no slot to expand captured at night are Battery the storage but with no less in quality oppo Find X has 3,730mAh 256Gb of rom although the phone non removable battery do you really need lacks front flash it and during our test period to expand the delivers selfies with thephone lasted throughout storage?The operating great quality. overall the day with a single full system of the oppo the cameras of the charge. The charging of the Find X consists of phone are brilliant phone is taken care by the ColoroS 5.1 on top but the selfie vooC fast charger from the of Android oreo 8.1. camera of the phone company and it charges the The UI offers various somewhere lacks phone rapidly. The phone features like gestures the originality which does not heat a bit even when way of interacting you wish to see in charging the phone. with the phone, high price ranged Smart Call, Smart smartphones. To Conclusion driving feature etc. sum up about the no doubt that oppo has done camera section a commendable job with Cameras we can say that it oppo Find X. the beauty of The one field holds the power to the smartphone leaves you which oppo thrill you with its completely mesmerized so aimed from the performance.With does the performance.oppo very beginning the rear camera Find X is a masterpiece if is the camera records video in you can afford it at around power if its three variants rs 59,000. There could phones and which are have been few additions to it over the period such as IPX rated, Wireless of time the Charging support but company has nevertheless, oppo Find X delivered brilliant has the ‘X’ factor in it. n camera sporting [email protected]

82 | november 2018 MYMOBILE BURNTEST IVOOMI INNELO 1 An Average First Attempt

f late we saw the USb port while the top part is birth of various left bare. Tested sub-brands by In totality, the Innelo 1 O popular tech is pretty decent and good- companies in the mobile looking device.

world. Hopping onto the & same bandwagon, ivoomi Display too launched its sub-brand The Innelo 1 spans 5.85- internal in India- christened Innelo, inch and supports HD storage. leading to the launch of the resolution rated at 1,520 While the device Innelo 1. I got an opportunity x 720 pixels. The highlight performed most

to use the midnight black is the notch present at the of the tasks quite Tried one (other options being top along with an aspect decently, it could Pacific blue, Persian Red and ratio configured at 19:9 for a stop stuttering which Platinum Gold) and this is bezel-less experience, which Cameras was a turn-off. The touch The smartphone has a 13- what the litmus test result is: however, is not fully achieved. eventually became quite megapixel primary shooter The display is adequately lit slow, leading to difficulty in along with LED flash, while Design and the icons’ appearance launching apps. the one at the front is rated at The Innelo 1 follows the is quite decent. Additionally, The 3,000mAh non- 5-megapixel. design ethos of the various the display has the Adaptive removable battery was a Starting with the rear other smartphones present- brightness option which positive with it lasting more camera, I tested it in various thanks to the notched display. adjusts the brightness levels than a day on a single charge shooting conditions and the However, for the price, the in accordance with the and charged in a shorter result was not so impressive. Innelo 1 is a decent-looking surroundings for easy usage. period of time. The Android The images appeared way device. The smartphone version 8.1 Oreo ensured too grainy and lost the clarity. is really lightweight and a neat UI. Additionally, the VERDICT The beauty mode and the fits perfectly in the hands, fingerprint scanner and the Looks 09 /10 Intelligent HDR worked just ensuring easy usability. Good Looks Face Unlock features were fine. The front camera was Aesthetics-wise, the Innelo 1 Cameras 07 /10 decent, however, were not too able to take decent selfies, has a single-camera setup at Average quick. with or without beauty mode, the back along with LED flash Performance 07 /10 Average but too, lacked the intricate at the top-left corner. This Conclusion Battery 08 /10 details when zoomed in. is followed by a fingerprint Lasted a Day The Innelo 1 retailing at Rs Among this, there is the scanner in the middle and the Value For Money 09 /10 7,499 proved to be a decent new FaceCute camera feature ‘Innelo’ logo. At the bottom, Can be an Option option of we look at just the which allows you to take there is design and marketing OVERALL 80% design. With not-so-great short videos, much like on accredited to iVOOMi. performance and lagging Snapchat and Instagram with At the front, there is a selfies issues, the device stands added AR filters. camera at the top along against the likes of Nokia with the usual assortment of 2.1 with a bigger battery and sensors. The right side houses PROS CONS Performance and Xiaomi with better a dedicated SIM tray and the Design Average Specs processor. However, if you Images The Innelo 1 is powered power on/off button, while wish to try out the new brand, by quad-core MediaTek the left side has the volume you may head to Amazon (For detailed specifications, MTK6737H, coupled with rocker. The bottom part has please refer to My Guide) India and grab one! n 2Gb of RAM and 16Gb of speaker grilles and a micro- [email protected]

www.mymobileindia.com NOVEMbER 2018 | 83 BURNTEST Tested & Tried Tried

S-based lifestyle The Venue headset comes audio brand in black and Crimson White Skullcandy colour options. We bring to you U recently our hands-on experience of the expanded its wireless wireless device which is made headphone line-up in India for the music lovers. with the launch of venue, which offers an immersive Design listening experience that Skullcandy has kept things allows you to discover your simple and intact with the audio in a whole new way. Venue, which features a strong, SKULLCANDY Priced at rs 18,999, the lightweight design crafted with new headset offers a noise- premium materials. The Venue VENUE canceling experience designed has a matte plastic build for everyone - co-workers, with a headband for precise Custom-tuned to Deliver music roommates and commuters ear-to-ear fit. Its circumaural you can Feel struggling to find their own earcups are heavily padded space in shared working, living and quite comfortable, as is and traveling environments. the padded underside of the

84 | november 2018 MYMOBILE battery is completely dead, the draining the battery. If the disable AnC, or you will be battery life, make sure you the cable in to preserve moreover, if you’re plugging only unpairs the headphones. and AnC, you are wrong, as it both the bluetooth connection cable in automatically kills you believe that plugging the well as wirelessly. Hence, if be used in wired mode as feature of this headset, can to be the most distinguished no inline remote or mic. the included audio cable has wired and wireless modes— the right earcup, works in both located on the side panel of cables. The onboard voice mic, included audio and charging the connection ports for the of the right earcup also houses navigation. The bottom panel adjustments and track minus buttons for volume voice assistance, and plus/ playback/call management/ multifunction button for three buttons- a central the right earcup, there are of battery life, whereas on LeDs that keep you apprised AnC button, as well as status sports the Power button and headband. The left earcup The AnC, which happens www.mymobileindia.com you to hear everything without mics do a solid job of allowing deactivated, but the ambient mode or the ANC is simply tell whether one is in Monitor and sometimes it is hard to can be a bit confusing at first, noise in. Operating this button which allows some outside headphones in Monitor mode, ANC is activated puts the the button once while the holding turns it off. Pressing after which pressing and once activates the feature, Pressing the ANC button with just a push of a button. them hear their surroundings fit inside. earcups rotate to flatten and keep things in order where the flat, zip-up hard shell case to USb charging cable and a comes with a micro USb-to- audio cable, the venue also wireless mode. Along with the wired passive mode and in audio performance between mode. There is no difference headphones work in passive world, Monitor Mode easily lets need to tap into the outside performance. When users do designed to deliver powerful (ANC) technology in Venue is The active noise canceling Performance noise. does a solid job of eliminating regular ANC mode, the Venue removing your headphones. In they are kept. easy to figure out where exactly earphone to ring, making it device. The app allows the Tile application on a mobile your headphone through the that allows you to track or find embedded with a technology otherwise. music playback, and even cups, which is apparent during kind of vacuum inside the ear The ANC activation creates a all you hear is your music. filters out unwanted noise so active noise canceling function your own quiet space. The office, Venue helps you create the distractions of an open roommate’s TV, or escaping on the subway, tuning out a Whether you’re commuting Functionalities upon its volume levels. Venue results may vary depending bluetooth. However, your when using both ANC and hours (on a single charge) life of Venue to be about 24 Skullcandy claims the battery Battery The device comes BURN for four to five hours of use. minutes, which is good enough quickly in the first few earphones’ battery charges to the company’s claim, the hours of use. Standing true of charging gives you five technology- just 10 minutes is equipped with Rapid Charge other headsets. mind than you usually get with gives you way more peace of makes it even more special. It embedded with this device, Tile technology, which comes experience. What’s more, the than just the audio-listening life, the Venue offers more build and powerful battery With a smart design, sturdy overall utility of the earphones. intended and adds to the is pretty decent. It works as experience. The ANC feature with a regular audio-listening make it a reliable daily driver loaded with features that Interestingly, Venue comes many music enthusiasts. sound works fairly well for to impress the purists, its extraordinary audio output Although it does not have an sculpted in the highs. Venue is heavy on the bass, Conclusion [email protected] TEST n november 2018 |

85 TriedTried && Tested Tested BURNTEST JBL ENDURANCE RUN IN-EAR HEADPHONES The Go-to Audio Product Tested or all the music rUn in-ear headphones are a lovers, any audio pretty basic pair of earphones accessory is with nothing too extra about & F a must-have. the pair. I got the combination Catering to such basic needs, of Yellow and black hues for Samsung-owned HArmAn, the pair, with other colour from time-to-time, launches options being black, blue, new products for us to adore. red and Teal. With a decent for hands-free calling. metro. I listened to most of Amongst the wide range the design, the in-ear headphones Additionally, the earbuds the genres and the audio Tried Tried company has, HArmAn are pretty comfortable to are magnetic in nature quality was above average. recently unveiled the JbL use and proved quite a which ensured easy cable The earphones were not prone endurance rUn in-ear companion during my music management for all of us to sound leakage which was a headphones. I got to use the streaming program. The clumsy peeps! plus point. pair and this is what my review earphones can be worn two overall, the JbL As there was no bluetooth, for it is: ways; in-ear or behind-the-ear endurance rUn in-ear I was required to connect the for an easy usage. headphones are decently earphones via a cable and the Design The JbL endurance designed and quite easy to cable (thanks to the TwistLock The new JbL endurance rUn earphones are really use. and FlexSoft technologies) lightweight and provide a was free from any tangles and tangle-free music experience. Technical Specs ensured smooth usage during The headphones come with Going the technical way, the physical activities. Among a single in-line one button earphones have a frequency all, the bass and treble were remote with microphone range rated at 20Hz - 20kHz fine too. along with a driver size Overall, my usage period configured at 8.2mm. was above average. However, The pair comes with I certainly missed bluetooth sweat resistance. enablement. Additionally, the earphones are Verdict compatible with The JbL Endurance RUN all the devices in-ear headphones, priced coming with a at Rs 1,599 are a pretty 3.5mm audio jack. decent pair of headphones. However, the not-so-amazing Performance design clubbed with no As soon as I started bluetooth make it overpriced. using the JbL If bluetooth isn’t much of a Endurance RUN in-ear requirement for you guys, the headphones, the pair sweat-proof nature coupled became my go-to tool. with an easy-to-use design is The earphones proved to enough for you to consider it be a good audio accessory an option. n while I traveled in the [email protected]

86 | november 2018 MYMOBILE APPTASTIC Ludis an app to achieve the desired Fitness goal

ealth should be an investment and not an expense which Hbecomes a good reason to Feature swear by this mantra. However, we in reality require a lot of motivation to ‘hustle for that muscle’ and end up giving up. Amongst the various fitness apps, we have a recent app, dubbed the Ludis app touted to be India’s first audio training fitness app, launched in June this year. I got the opportunity to use it to see for myself whether or not it encouraged me to reduce the inches:

About the App For the very basic information, the Ludis app is much like any other fitness app which serves the purpose of a helping hand to our fitness. However, this one has audio instructions to carry on with your workout. A set of various workout regimes exercises assigned, and you can choose (such as outdoor running, treadmill, the desired ones by tapping on it. At the weight loss, abs workout, elliptical, top, there is the ‘Ludis’ name written, strength building, stretching, indoor along with the Facebook icon to the (giggles). And taking out time for gym cycling and even full body conditioning right corner, redirecting you to the Ludis or any other activity was really tough. I workouts) has been added to the apps Fitness app Members Facebook page. started with the beginners level (given with the instructions provided by several The second section is the ‘Trainers’ my lazy nature) and the first few exercises trainers, allowing you to get convenient one which enlists the trainers associated which I could follow were really helpful. instructions while you perform the with the app; currently there are just The trainers were audible, exercises. Additionally, the app contains three. The third section is the ‘Friends’ understandable and the instructions were various levels- beginners, Intermediate section which provides you with an quite easy to perform. The accumulated and Advance, to ensure that the fitness is option to invite three friends to work articles were of great help when I just taken care of step-by-step. out together. The ‘Stories’ section is wanted to know more, and the track of the fourth one which lists down various my workout was really helpful. For me, User Interface fitness-related articles from various the app scores pretty well to the kind of The app is pretty simple and non- websites for the extra information. help it has provided me to lose weight. cluttered one, divided into various Lastly, there is the Profile section However, audio-visual appeals more sections for you to choose from. To get which is all about you, with your workout than just audio and this is what the started with the app, the app will require data for a better understanding of your drawback I felt it has. you to sign up with your phone number weight loss initiative. and mail or Facebook. This will result Overall, the Ludis app is quite Availability in a WhatsApp message from Ludis on organized and is an easy-to-use app. The Ludis app is up for grabs for free via signing up. Upon opening up the app, the Google Play Store for the Android the ‘Workout’ section pops up with the My Take users and the App Store for the iOS various workout regimes listed. Each For me the app came as a saviour on the users. n category has a dedicated number of days when I actually gained some weight [email protected]

november 2018 | 87 OPINION Trai Fines Service Providers For Poor Call Quality! but abysmally tiny penalties can hardly be a deterrent to service providers to mend their ways! Thought n a smug note, poor telecom factors working in tandem to irritate users days. but in all, the fines totally to just service quality in India is but service providers cannot shake off their about Rs 55 lakh! About Rs 34 lakh fine a great leveler! It doesn’t part of responsibilities. And what appears to was imposed on Reliance Jio while Idea- O distinguish between a prime have emboldened them is the fact that they Vodafone and Airtel were fined Rs 16.5 minister and a commoner – just like Aedes have been getting away with just mild raps lakhs and Rs 11 lakhs respectively. mosquitoes. barely few weeks back, facing on their battle hardened knuckles. However, no study or even credible poor call service issues, Prime minister To chastise service providers over poor estimates have been carried out by Trai modi had asked telecom officials to fix the quality, Trai had recently imposed penalties or any other research body as to what has problem. His message definitely sent the on telecom operators including Reliance been the loss to consumers in terms of babudom into a spin but it seems the sector Jio, bharti Airtel, Idea-Vodafone for slipping additional bills and time consumed. but regulator Trai (The Telecom Regulatory over the quality benchmark norms for Q1 one can be fairly sure that it would run into Authority of India) still believes that mere 2018. The penalties relate to call drops, hundreds of crores! So who benefits? If ‘fine tokenism’ can spur service providers percentage of calls answered by operators service providers can make few hundreds into becoming quality conscious gentlemen! within a set timeframe, and requests for crores by the wayside, why would they shy Yes given, call drop is an outcome of many closure of services complied within seven away from paying miniscule penalties – a case of gold heist becoming legal by paying miniscule fines! For a sector which has been in a state of flux for over two years now, the name of the game has been customer acquisition and retention. Call service quality has been relegated to backyard as companies focus to increase their footprint or retain their turn via attractive tariff package. It suits all the existing telecom players to keep quiet on the quality front. but for the regulator ‘The Telecom Regulatory Authority of India’ or TRAI, the mandate is also to ensure that a certain quality of service is ensured by service providers. Frequent call drops had caused a major uproar not long back and continue to be a bane for consumers. Trai has been taking steps to improve call service quality. In July, it had come out with a new quality norm for 4G to check issues like voice muting. but for now, it appears Trai’s soft raps are no deterrent to service providers whose primary focus is now to increase or retain their consumer base! n [email protected]

88 | november 2018 MYMOBILE MARKET INSIGHT Huawei And Lenovo Rework Their India Strategy manufacturing in india to be the key to increased footprint in the growing smartphone market

s of now, India remains the only large smartphone market which is still growing A and the growth story is likely to continue for quite some time, unlike what is happening in China or the USA or for that matter the eU. And the government has been quite keen, rather insistent that brand owners make in India rather than just treat it as an importer’s paradise. manufacturing in India has its own immediate and long term advantages too. A rather stiff import duty of 20% is charged on handset devices. India being a price sensitive market, offsetting this duty can give competitive advantage to brands. Some brand owners such as Xiaomi and bbK Corporation (owner of brands vivo, oppo and one Plus) were quicker to respond to this message while for many others, the decision to make in plant at Sriperumbudur near Chennai. Lenovo, the other Chinese electronics India remained a work in progress. but The company also has a r&D centre at major, which was somewhat confused increasingly they have realized the bengaluru, which also works on handset or even complacent about its India, advantages of building a manufacturing innovations and development. However, has now woken up and announced base here. it has increasingly realized that to achieve the plan to manufacture handset The latest to hop the bandwagon are two its rather stiff target of 10% of Indian devices in India to gain a long term top Chinese electronics giants – Huawei smartphone market, it needs to have a stable presence in Indian market. Lenovo and Lenovo. Huawei recently announced well spelled out and more robust ‘make in recently announced that it plans to that it planned to manufacture 90% of India’ strategy. once popular brands such increase mobile production capacity all its smartphones in India by next one as ‘’ which did not have a clear cut by nearly ten times taking the total or two years. India manufacturing plan have nearly manufacturing capacity to one million Huawei Technologies Co Ltd, the disappeared from the market. units per month by 2019. To be fair to based nearly USD100 billion However, as per reports, Huawei does Lenovo, it had announced its increased electronics corporation, wishes to corner not have plans of manufacturing PCbs manufacturing plan way back in April 10% of Indian smartphone market but it locally in the near future but is willing 2017 but had slowed down to study the had lacked a robust manufacturing strategy to buy components from third-party impact of new GST rollouts. Currently, it for India, though it started manufacturing local manufacturers. Huawei is also very is making handset devices at Flextronics a larger chunk of ‘Honor’ range of its aggressive about having a big foothold in factory near Chennai. n smartphones in India at its Flex supported the future 5-G infrastructure roll-out. [email protected]

www.mymobileindia.com november 2018 | 89 FACE TO FACE

“We are changing the notion of gaming laptops to be bulky and heavy”

gaming on pC was never that exciting the way it is now, thanks to the companies coming up with their own series of laptops especially catering to the needs of gaming enthusiasts. republic of gamers (rog) by asus, a taiwanese tech major, is one such brand that satiates the desire of a hardcore gamer with its unique offerings. rog, in fact, is a name to reckon with among indian consumers as well. to discuss more about the brand, its market position and more, Ramesh Kumar Raja had an interaction with Arnold Su, ROG & PC Head, Asus India. arnold also talked about the company’s india-centric approach to be a dominant player in the gaming category. excerpts:

India is a highly cluttered market with each the number of distributors to 10,000. player trying to get the maximum share of the by the end of 2019, we would also be pie. How do you stand out in such a scenario? adding 7 more roG stores, taking the It is indeed exciting to be operating in the total tally to 10. Additionally, withstanding Indian market presently. As a market, India the rise of digitization in India, we have offers a unique combination of challenges also partnered with several leading and opportunities. We have been able to e-commerce portals and thus, maintain tackle competition and yet maintain our optimum contact with our users through position amongst the industry leaders by the digital mediums. focusing on two key aspects: innovation With these two crucial factors playing and outreach. together, we are able to break through the At Asus, we are eternally committed to clutter in the industry and maintain strong innovating. Some of our recent innovations relations with our end users. include the groundbreaking ScreenPad offering the next-level intelligence in Republic of Gamers (ROG) is something Zenbook Pro Series, the Desktop-inspired that makes Asus a name to reckon with, Keyboard with overStroke technology, and especially for the gaming enthusiasts. the rangeboost technology ensuring What are the other key offerings to the no blind sports in Wi-Fi connectivity Indian consumers? roG, as a concept, for a seamless gaming and is certainly popular amongst the young computing experience. audience and passionate gamers that we In terms of the outreach, strongly cater to. we are present across In addition to our roG offerings for India with 100 exclusive the passionate gamers, we also appeal partner stores and to the professionals with our Zenbook 6,000 distributors. series. The Zenbook Pro offers effortless by the next year, and power-packed computing for the we intend to add ambitious professionals, who require 100 more exclusive their gadgets to be just as edgy and high- stores and increase performing.

86 | oCTober 2018 MYMOBILE FACE TO FACE In Conversation In

Lastly, the young professionals Online or offline – which platform is more and college goers have taken a liking “We always effective from the revenue point of view for to our vivobook series. The range of Asus, especially in the ROG segment? laptops in this series are light-weight work for better integration online segment is growing really and aesthetically pleasant, thus of software and hardware fast because of the wide variety of resonating with the young and between devices like; there is choices available to the consumer. modish audience that is always inbuilt Xbox controller connection Also the process of selection and on the go and prefer to carry their payment is seamless and relatively notebooks along. chip in our high end ROG model, easier. However offline still happens and the software for mirroring to be the first choice for gaming Smartphones with bigger screen and mobile display on laptop laptops. high-end processors are emerging as a big competitor/ challenger to the gaming display for Asus Most of the Indian consumers are quite laptops. What’s your approach to it? As far Phone” price-centric. What is your parameter for as gaming is concerned, smartphones and affordability in India? We have consistently laptops cannot compete with each other. work for better integration of software and made an effort to price our products at The user experience is entirely different. At hardware between devices like; there is the best affordable range keeping in Asus, we design and create products just inbuilt Xbox controller connection chip in mind our Indian consumers. We have for advanced user experience. A laptop still our high end roG model, and the software extended warranty offer, emI offer has a bigger screen with a proper keyboard for mirroring mobile display on laptop ensuring affordability and ease of use for which provides a completely different display for Asus Phone. customers. gaming experience. now our gaming our gaming products are priced laptops are also designed with narrow What is your market share in India in the from 60k Inr and are at the most bezel and are stylish. We are changing laptop segment and where do you plan to affordable pricing in the market the notion of gaming laptops to be bulky take it? We are currently at 7% market currently in comparison to our and heavy. Having said that we do not share and aim to garner 10% market competitors. n compromise on performance. We always share by end of the year. [email protected]

www.mymobileindia.com november 2018 | 91 FACE TO FACE “CropIn enables farmers to do data driven farming providing precise advisory around the crops”

recently, an important project has been initiated by the department of agriculture, government of karnataka, in partnership with bengaluru-based agtech start up, Cropin technology solutions. With an aim to help farmers create more value for their crops and foster their socio-economic development, the project spans across 30 districts of karnataka. Krishna Kumar, Founder and CEO, CropIn Technology spoke to In Conversation In Nijhum Rudra about the future of Big Data analytics, Artificial Intelligence and geo-tagging in the concerned sector. edited excerpts:

Can you please elaborate the business working with conventional practices are models of Cropin technologies? CropIn still in the process to take the big plunge largely works on a b2b business model in digitization of farm operations. Though catering to businesses at different levels mobile communication and broadband of the agri-ecosystem. It is important to connectivity are at its best, there are look at every sector and enterprise with limitations in its penetration in rural areas, a unique penetration strategy. Having and there is much to improve with regards said that, ours is a collaborative model for to rural literacy. This subsequently affects development agencies and CSr arms; and our reach of expansion when working for farming enterprises, it is on acreage or directly with the farmer. license-based costing. What is the future of Big Data analytics, What do you think are some Artificial Intelligence, and Geo-tagging in of the biggest technological the Indian agriculture and what would be challenges in the Indian the added advantages? AgTech that uses agricultural sector? How big Data analytics, Artificial Intelligence, is your organization and Machine learning is only in its initial solving them with unique phase of growth and there is a world of solutions? In the AgTech possibilities out there. Applications that space in India, the use these tools can empower the farmer major challenge that to reap the best benefits from the farm, we have encountered without having to depend entirely on other so far, is adaptability. stakeholders. by providing access to the Adaptability is a right information, these tech tools will challenge in India enable unbiased decision-making and because a majority a much better risk management, which of agri enterprises together will contribute to an incredible who have been economic growth. Geo-tagging will also go

MYMOBILE FACE TO FACE

a long way in delivering actionable insights by assisting these and many other technologies in the years to come.

At this moment, the Indian farmers and the associates in this sector needs education. So, are you taking any steps to educate them about the advantages of the innovative technologies? As an initiative towards building climate resilience in India, the ministry of rural Development (morD), supported by the World bank, has initiated the Sustainable

Livelihoods and Adaptation to Climate and strengthening sustainability across Conversation In Change (SLACC) Project. The pilot We have a robust the board. CropIn’s platform enables program is currently being implemented platform that has been farmer to do data driven farming and in 200 villages spread across four widely adopted to monitor providing precise advisory around his districts of madhya Pradesh and crop. Every farm on Cropin platform bihar, in partnership with national over 3,500 crop varieties globally, is monitored through satellite to rural Livelihoods Project (nrLP) covering 3.1 million acres and detect anomalies and predicts and supported by the State rural helping agri-focussed organizations health and yield of crop every 15 Livelihood missions (SrLm). across increasing productivity, days. Our climate module monitors one of the interventions of the the changing weather condition on project being provision of weather- sustainability, traceability, every plot and provides weather based agro advisory to farmers, financial inclusion, increasing based advisory. At CropIn, we believe SLACC has leveraged the climate-smart farmers income, etc. in the idea of democratizing data for advisory module developed by CropIn to all stakeholders, connecting the entire help farmers adapt to climate change. ecosystem through a common platform The first of its kind advisory module of and benefiting all the people through data the project has thus far transformed the them to disseminate information among driven farming. lives of over 20,000 farmers in the 200 farmers. India holds the record for the second- villages. Through this World bank and NRLP largest agricultural land in the world, with Making farmers adapt to technology- funded initiative, smallholder and around 60% rural Indian households based advisory was the biggest challenge marginal farmers were also able to save on making their living from agriculture thus as they were used to traditional farming consultancy/advisory costs. Furthermore, creating a huge scope for agri-tech startups practices that are no longer effective, owing the project also supported women in the country. largely to the unpredictability of weather. empowerment by employing many female CropIn currently operates on a b2b However, once they experience the impact farmers and village resource professionals business model by catering to agri that technology is creating for them, they under Mahila Kisan Sashaktikaran businesses, Government, Development see it is as a highly useful change. The Pariyojana. Agencies and NGOs at different levels project empowered over 200 SRLM- of the ecosystem who engages farmers appointed village resource professionals What are your current business strategies to at their backend. We have also made to educate and empower farmers across stay ahead of the curve and who are your two strategic partnerships with major the two states. These professionals, who channel partners? CropIn adds value to all international players in the sector. belonged to the local communities, were players in the agriculture ecosystem by The viability of our model is justified equipped with mobile apps to enable increasing efficiency, scaling productivity by the following statistics - 185+ clients

www.mymobileindia.com november 2018 | 93 FACE TO FACE

present in 29 countries, 3.1 million acres agriculture. This joint initiative has plans unmatched. We are a full-stack global of digitized farmlands, managing 265 to scale up to assist 4.15 lakh farmers company that provides services across crops and 3,500 crop varieties, benefitting and cover a farmland area of over 3.4 lakh the board. We have a robust platform nearly 2.1 million farmers globally. acres. that has been widely adopted to monitor over 3,500 crop varieties globally, You have recently partnered with the What is your current market share and how covering 3.1 million acres and helping Government of Karnataka to boost productivity much you are planning to gain in the coming agri-focussed organizations across and digitize farms. In this context, shed some five years? Food and Agribusinesses form increasing productivity, sustainability, light on how this alliance helped you and the a $5 trillion global industry - that is only traceability, financial inclusion, increasing agricultural sector? The project will assist getting bigger. The total market size for farmers income, etc. Assembling farmers across 30 districts of Karnataka in digital-based services is expected to over 700 million data points, CropIn’s following the right package of practices for reach $4.55 billion by 2020. There are platform now has gathered about 88 Tb cultivating crops such as paddy, millets, 570 million farms across the globe, which of agri data that feeds our algorithms and gram and groundnut. In this mutual need to be digitised in 5-10 years to will constantly refine them. Within a short initiative, government will leverage adopt data driven farming. 70 million span of time, we expanded established CropIn’s farm management technology business owned farms will be potentially our presence in a total of 29 countries, solutions to help farmers grow the right using Ag-digital solution. There are and have tie-ups with various State In Conversation In 100,000 Agribusinesses Governments of India that adds to in India including MSME our credibility. In addition, we are the and Large enterprises - technology partner of a project initiated globally, there are 1 million by the World bank that promotes climate MSME and Large enterprise resilient agriculture in India. agribusinesses. Ag Credit market is $450 Moving ahead, do you have anything stored billion which will need ag- in your roadmap? CropIn is looking at alternative data to increase adding value to over 20 million farmers their exposure in lending in globally by 2020, and continue on our the agri-ecosystem and bring vision to make ‘Every Farm Traceable’ down their NPA by having with technology. Our underlying mission risk side of information runs parallel to the Government’s vision on their fingertips. for the agri sector: to double the farming crops and adopt smart farming techniques $583 billion is insured liabilities in income by 2022. We wish to go all out and practices during the crop cycle. ag insurance globally. In India alone, across to our target audience and create Instead of just focusing on increasing per $109.38 billion agriculture loan was new market avenues globally. With a acre yield quantity, the government hopes disbursed in 2013. 75 million farmers’ robust range of products in our portfolio, to help farmers get optimal value for their crops will be insured in 2018 in India. we have work with more than 185+ clients yield – a measure to ensure the economic That is the opportunity that we are across 29 countries and aim to expand our wellbeing of farmers. chasing. footprint to position ourselves as a global This collaboration with Karnataka In the next 2-3 years, we hope to achieve leader in Ag-Tech. government also gives us an opportunity 10 x growths and establish ourselves as In the next few years, we are poised to educate, enable and empower a global AgTech company in the world. to position ourselves at the TOMA (top of farmers. besides setting up a clear farm We want to create a complete agri mind awareness). We are also ambitious management system in place, the solution ecosystem for our clients with SmartFarm, about collaborating with commodity will leverage Machine Learning and AI to SmartRisk, SmartSales, mWarehouse and traders, connecting better with financial help FPOs get insightful data points for Acresquare. institutions, expanding our business in making the right decisions and guiding and Southeast by partnering farmers. In the larger picture, the tools Highlight some of your uniqueness, which with major league agribusinesses, and provided as part of this solution will help you think it can beat your rivals in the market? more importantly, raising the next series farmer organizations to bring consistency, CropIn is an AgTech pioneer in India, of financial equity.n dependability and sustainability to and ours is an experience that will remain [email protected]

94 | NOVEMbER 2018 MYMOBILE APPTASTIC Saveyra a Visual Communication app for india’s New-gen youth

ith more than 1.2 two decades of media

billion people of diverse and technology expertise Feature Wcultural tastes and to Saveyra. beliefs, communication in India is “Saveyra represents a challenging proposition. Saveyra dawn, a new beginning, is designed specifically for a new full of hope and generation of India’s youth, who optimism. The Saveyra like to express identity, emotions app infuses the distinct and greetings with images. Saveyra voices of India’s diverse presents a visual language that communities with a celebrates both our unique identity and modern sensibility, a the diversity of our community. built union inspired by the with love and teamwork, this language colourful history and helps us clearly see that we are stronger tapestry of India itself,” “Saveyra features when we are together. said Manish Jha, CEO of avatars and stickers App initiatives like these play an Saveyra. important role in redefining the “Designed to be fun depicting a variety of emotions, chatting culture in India. Saveyra, the and playful, Saveyra greetings, and expressions. app and keyboard, currently support empowers a new Hindi and English. It features avatars generation of youth Avatars and stickers are and stickers depicting a variety of with a positive self- customized for the user based on emotions, greetings, and expressions. image. Rather than Avatars and stickers are customized using technology to seasons, local customs, and for the user based on seasons, local divide people based customs, and the user’s design of the on gender, race, class, the user’s design of avatar – Dil ki baat, emoji ke Saath. caste, religion, etc., the the avatar” Saveyra’s team is led by ESPN and Saveyra team celebrates our NFL alumnus Manish Jha. A mobile differences, reminding us that all the industry veteran, Manish brings over world is indeed one family,” Jha added. With offices in bengaluru, Los Angeles and Madhubani, the Saveyra team collaborates across the world to bring the latest episode of what our ancestors started thousands of years ago when they started drawing on cave walls. Saveyra supports the major communications platforms, including Facebook, Twitter, Instagram, WhatsApp and Hike. Saveyra is adding new platforms all the time. Users can seamlessly browse for emojis and stickers within the keyboard and share their customized user created avatars. n [email protected]

november 2018 | 95 MARKET INSIGHT SMARTPHONE SHIPMENTS SOAR ALL TIME HIGH

Trendz indian smartphone market grew 24% QoQ and 5% yoy driven by strong shipments ahead of the festive season

ccording to the latest Commenting further Jain noted, “The performance, Karn Chauhan, Research research from Counterpoint’s record shipments happened at a time Analyst, Counterpoint stated, “India’s market monitor service, when the Indian Rupee has hit a record shipments surpassed those of the USA A India smartphone shipments low against the US Dollar. This is already during the quarter; the second time this grew 24% sequentially and 5% YoY impacting supply chains and product has occurred. India is already the second driven by strong shipments ahead of the planning for the brands. Any inventory largest smartphone market in the world festive season. This makes it the highest accumulation after the festive season will after China; it exceeded 400 million ever shipment in a quarter for the Indian put brands under pressure as they may smartphone users in June. Nevertheless, smartphone market! need to pass on the resulting price rises the market is underpenetrated relative to Commenting on the findings, Anshika to consumers. Hence, this festive season many other markets. As a result, top brands Jain, Research Analyst, Counterpoint is not only crucial for brands to target new are expanding their reach in the country stated, “Even though the quarter started customers but also navigate the external in a bid to acquire more customers and modestly, smartphone shipments headwinds”. sustain growth. The success of new brands, picked-up and reached an all- C o m m e n t i n g like Realme, highlights the fact that the time record due to strong sell-in “Four of on the brand market still offers growth opportunities to by brands in August and the top five brands- new players if they have the right mix of September. Key brands Xiaomi, Samsung, Vivo market-entry strategies.” kicked-off their festive Commenting further Chauhan campaigns early this year and OPPO - recorded noted, “Four of the top five by launching new models individual highest ever brands recorded their highest as early as August. This has ever shipments in a single quarter. given them ample time to shipments in a single The volume growth happened in prepare and align with festive quarter” the mid-tier due to the consumers season sales across online channels steadily migrating toward higher price that started from early October.” points. The USD150-250 segment contributed to almost one third of the volume during the quarter as many new products are launching at this level.”

64 | JUne 2018 MYMOBILE MARKET INSIGHT

India Smartphone Market Share – Q3 2018 India Smartphone Shipment Market Share (%) Q3 2017 Q3 2018 XIAOMI 22% 27% SAMSUNG 23% 23% VIVO 8% 10% MICROMAX 6% 9% OPPO 8% 8%

OTHERS 33% 23% Trendz TOTAL 100% 100% Note : *OPPO does not include Realme Source : Counterpoint Research Market Monitor Q3 2018 Market Summary “India is already Smartphone segment contributed to “Realme became the second largest half of the total handset market the first ever smartphone smartphone market during Q3 2018 while top five brands captured 77% share of brand to hit one million in the world after the total smartphone market shipments within five months of China; Nevertheless, during the quarter. In the smartphone launch across online channels the market is segment, Xiaomi recorded while Nokia HMD refreshed its underpenetrated its highest ever shipments in India in a single quarter driven portfolio with the launch of 6.1 relative to many other by the new Redmi 6 series and and 5.1 Plus, both of which markets. As a result, top expansion in offline channels. started well” Xiaomi also launched a new sub brand, brands are expanding Pocophone, during the quarter in a bid to their reach in the target the growing mid to high tier segment. points out Counterpoint. The initial shipments of Pocophone were OPPO shipments also increased during country in a bid to strong. the quarter driven by refreshed product lines, acquire more customers Samsung record shipments were driven notably the F9 series. Transsion Group, led by J series. Demand for J6 and J8 remained by the itel, Tecno, Infinix brands continues and sustain growth” strong. Apart from this it also launched the to grow in the smartphone segment in – Karn Chauhan, Android Go edition, Galaxy J2 core, giving it India. Infinix grew 65% YoY as it expanded Research Analyst at a much-needed offering in the sub USD100 its product portfolio in online channels to Counterpoint segment. take ground in the sub-USD150 segment. Vivo shipments reached their highest Tecno shipments also doubled YoY driven ever as it refreshed its V series with the by the Camon series. past year. Asus Zenfone Max Pro drove the launch of the V11 and V11 Pro. The V11 Other brands that did well during the shipments for Asus as it was one of the series started well as Vivo focused on key quarter included, Realme, Honor, Asus, popular devices with 6Gb RAM in the sub- features like in-display fingerprint sensors, and Nokia HMD. Realme became the first USD200 segment. OnePlus 6 shipments fast charging and improved camera ever smartphone brand to hit one million in premium segment remained strong as it capabilities. shipments within five months of launch launched multiple offers during the quarter. Micromax was back among the top across online channels. Realme 2 was This helped the brand to retain its number five brands for the first time in two years. the most popular model as users found one spot in premium smartphone market. Micromax, along with Reliance Jio, has won the build quality (diamond design) and Nokia HMD refreshed its portfolio an order from the Chhattisgarh government features (battery life) of the device attractive with the launch of 6.1 and 5.1 Plus, both under which it will be the sole supplier of enough to drive upgrades in the sub-$150 of which started well. Nokia pivoted to a five million smartphones to be distributed segment. new design language for the launches, to the women and students in the state. Honor shipments were driven by which was received positively by its target However, Micromax’s shipments are likely Honor 7A and Honor 9N. The breadth of audience. n to decline following completion of the order its portfolio in India has increased in the [email protected]

www.mymobileindia.com november 2018 | 97 FACE TO FACE “VOTO Mobiles aspires to be one of the leading smartphone companies by offering its superior handsets at the most competitive prices”

Voto is a global tech organization engaged in development of the top-notch budget smartphones and introducing them to the global market. Voto’s network and partners are worldwide including China’s domestic market in partner with China mobile. the brand entered the telecommunication and consumer electronics industry with the introduction of feature phones in China. In Conversation In the brand expertise lies in the deadly combination of smart software and world class hardware to bring the best smartphones to its valuable customers. Nijhum Rudra spoke to Santosh Singh, National Sales Head, VOTO India about the current scenario of odm in the indian market and how Voto is taking lead to strengthen the handset market.

Can you please explain the business models is facing? How VOTO is taking the lead in research and development (R&D) and of VOTO Mobiles and what is your current solving the impediments? In 2017-18 over product design expertise. In China we mission? 225 million handsets were assembled/ have SMT lines which make devices voTo mobiles aspires to be one of the manufactured in India which was nearly for several global mobile brands. VOTO leading smartphone companies by 80% of the total market requirements. always prefer in latest technology and offering its superior handsets at the most In last 4 years, India’s Mobile Handset putting our best effort to the whole eco competitive prices. Simultaneously, it will and Components Manufacturing Industry system of Made in India. The Emerging generate tremendous value for its investors have enabled the establishment of over Manufacturing eco-system has bearing and stake holders too. The company will 120 new manufacturing units and some beyond Mobile handsets as it catalyzes work in three tier model and launching has come up in SMT which is most in the overall electronics manufacturing eco three smartphones under rs 10,000. demand but less available, due to cost system too. The initial projection is to sell more than & lack of skilled manpower. Indian a million smartphone units in India by markets are price sensitive and CKD What are your investment plans in the the end of the ongoing financial year and always seems in demand fulfilling the Indian market for marketing & promotion? aiming for at least two per cent of market need of cost effectiveness but few ODMs The company will invest Rs 500 crore in share. are having that facility. In China, VOTO’s operations, marketing and promotions in handsets are manufactured by Xunrui the country. Initially we will go for bTL As an ODM what do you think are some of Communications. activities till the time we go at pan India the biggest challenges the Indian market VOTO Mobiles leverages Xunrui’s operation. Digital and Print we will do in

98 | november 2018 MYMOBILE FACE TO FACE

between the moment higher. Industry leaders are also focusing operation scale up. In on budget smartphones which almost have shop activities we will all feature of a high end smartphone, like do since launch through we have Face unlock with our initial range various ways. To create which start from Rs 4,999, camera with awareness, visibility and multiple features, etc. availability, will do various Since better network connectivity in campaign through digital Rural and semi-urban area also added platform. to the benefit, so be the reason for longer batteries. Our most of the phones comes What are your current with bigger battery for longevity of usage market share in Indian and better experience of smartphone. We market and how much you are coming up with different screen size are trying to achieve by end in Top-notch which industry doesn’t have of this FY? We have started currently and it will be a differentiator. our operation through couple of states initially How VOTO is different from its competitors?

last month which will go at In current scenario, every brand has Conversation In pan India level very soon. higher aspirations where competition and Currently three fourth of expectation of customer is inching up day the market is dominated by day to have better. To give best offer in by top five brands and we affordable price segment is the effort of are having our own plans VOTO. So it’s about overall experience of to make our presence. Last financial year “Currently we the association with the brand. From Sales witnessed 133 million(IDC) smart phone are putting one or two to after sales services, we will delight the sale; we have plans to do more than a customer with our association. Million phones in current financial product in online whereas We aim to deliver innovative products years(Six months) and by that angle three models will be in with a technology which is ahead of will clock 2 percent of smartphone offline. Later on our online competition with help of our R&D number in balance of the year. product will be different from of Xunrui group. We believe that our products will be value for money with Please elaborate your plans for offline and offline in terms of specs superior quality and good after sales online presence. Nearly 38 percent of all & pricing” service. We have 1000 service centers all smartphone sold in India are now being across the country to provide better service purchased through online and the share to our customers. is growing with each passing month which one or two product in online whereas was around 33 percent last financial year. three models will be in offline. Later on Elaborate your roadmap plans in the coming The total Indian smartphone market was our online product will be different from years. Our roadmap in coming year will be valued at USD 15 billion in 2017, so the offline in terms of specs & pricing. quite simple. We will cater every segment, online pie would be over USD 6 billion starting from budget smartphone buyer currently. In this scenario, one would not Are there any key technologies you are to upgraded customer or repeat buyer ignore Online and Flipkart and Amazon to focusing in your price segment? As most of with higher specs. We are targeting the be the favorite haunt for online shoppers. At the companies coming up with the latest customer who is first time mobile phone the other side a vast majority of people who technologies and advanced features, users and who will use 5K phone to 12K do not have access or do not buy online, today’s market competition has narrowed or ever more in coming months. With our apart from getting after sales services, down to the pricing mainly. better specs best R&D we know what the technology especially those who belongs to rural and with affordable pricing are the mantra now is coming in future, so VOTO is trying to semi urban area. So we have strategized a day and we are not apart from the market. provide the best technology in affordable ourselves to cater both the segment with Currently there are 400 million smartphone price. n clear cut strategy. Currently we are putting users in the country and number will grow [email protected]

www.mymobileindia.com november 2018 | 99 FACE TO FACE “Cleaning commands can be given to the robots using a smartphone”

The trend of robotic floor cleaning is slowly but surely catching up in India, thanks to the ease of use and convenience brought in by smartphones and virtual voice assistants, such as Amazon Alexa. Cashing in on the trend is iRobot, a global consumer robot company that designs and builds robots that empower people to do more both inside and outside of the home. The company’s Roomba series of robotic vacuum cleaner is making a lot of noise these days owing to its unique features that ensure spotless home, with a single command. To discuss the technicalities behind the innovative technology, its current market In Conversation In scenario and growth potentials, Ramesh Kumar Raja caught up with Pulak Satish Kumar, COO, Puresight Systems, the official distributor of iRobot products in India. Excerpts:

How do you look at the evolution of robots in The increasing popularity and proliferation of Indian households, especially in the last five smart-home or IoT devices is said to provide a years? The uptake of innovative technologies boost to the robotic home cleaning category. such as AI, automation and robotics has Is it so? been massive in India in the past five years. Yes, the increasing popularity and The ease of use and convenience that proliferation of IoT devices is driving massive comes from robotic household cleaners growth to the home cleaning technology. has transformed them from novelty item Families investing in smart-home devices are in India to an essential staple. According ensuring that they do not have to spend their to research, the household robotic vacuum time and energy doing tasks that they do not cleaner market is projected to grow 15% have to do. Chores like cleaning floors that between 2017 and 2021. The increase in are tedious and repetitive are thus passed nuclear families has led to numerous on to robo-vacuum cleaners. These smart seniors living on their own. These devices navigate across the floor, cleaning individuals greatly benefit thoroughly underneath furniture and beds. from robots that aid them The intuitive cleaning assistants are also in completing household capable of detecting dirt and focusing on chores. For these especially dirty areas. being constantly individuals, household connected to the Wi-Fi, these robots can be robots are quickly used remotely which means individuals do becoming the not even need to be present in order to start, new normal and stop or pause a cleaning session. These it is safe to say commands can be given to the robots using that the trend a smartphone from anywhere across the of buying these world. The seamless technology that offers products will only utmost convenience to users is therefore pick up pace in the bound to be one of the most popular devices coming years. in the smart-home paraphernalia.

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Can you please elaborate about the by affluent and aspirers set of consumers technicality of these robotic devices in who live in the major cities like – Mumbai, today’s smart world and their impact on our New Delhi, Hyderabad and Pune & other lives? important places from where we are robotic devices utilize innovative garnering maximum demand. In the first technologies including automation, AI phase, we are aiming these cities to open and IoT in order to offer intuitive, smart flagship stores and appoint resellers and gadgets that require minimal human point of sales, backed up by authorized intervention to function. As connected service centers. devices, these are constantly online Online or offiline – which has been more using the home Wi-Fi connection and beneficial from the sales point of view? can be operated using smartphones. The All the sales channels including Online, unparalleled convenience offered by such Offline & E-Commerce (Amazon) are devices can revolutionize the way we live our lives. by doing away with the need to “Our integration content lives. The legacy of 25 years of spend time and energy on household robotic expertise itself embarks the chores, people will be able to focus with Amazon Alexa will make USP of iRobot products. on creative tasks that allow them cleaning with iRobot Our integration with Amazon Alexa to expand their horizons. They will products even simpler than it already will make cleaning with iRobot be able to utilize their efforts on products even simpler than it other, more productive tasks and is. People will be able to start, stop already is. People will be able to still have a spotless home. and pause cleaning sessions using start, stop and pause cleaning What is the current market share of simple voice commands. This will do sessions using simple voice iRobot in India and how is Puresight away with the need for lifting a commands. This will do away with Systems driving its growth? the need for lifting a finger to use the Currently the robot cleaner category finger to use the iRobot app to iRobot app to commence the cleaning is evolving and it’s too early to comment commence the cleaning session. All they have to do is command about market share. but we are session” Alexa to clean their homes and the job will anticipating greater demand in terms of be done. market awareness and more players in the category in the near future. We will then facilitating us to reach to more consumers Unaffordable pricing and poor Wi-Fi/data be in a better position to discern market every day. At this particular juncture, it is network are said to be some of the reasons share. very difficult to differentiate amongst deterring people from adopting these robotic Puresight Systems, the exclusive these. devices. Do you buy this argument? When distributor of irobot products in India, How iRobot devices are different from other can we see the prices coming down for plays a key role in driving the growth of competitive products in the market? Do also general mass? irobot in the country. Through frequent tell us something about the integration of India has seen massive penetration of sales, offers and price drops, the company Amazon Alexa or other virtual assistant in affordable mobile data and Wi-Fi services makes sure that Indians can afford this your products. across the countries including Tier 2 and marvelous technology and derive all its The real differentiation that these robots Tier 3 cities. Wi-Fi and data connections benefits. Plus, the company also takes bring to the customers is “Effortless are thus more accessible than ever before. steps to increase awareness about iRobot Cleaning” as compared to the traditional Further, a boost in the number of dual- in order to boost sales and uptake. way of cleaning. As our robots are income households has left families with Which are the areas from where maximum constantly connected to your home Wi-Fi, a sizeable amount of disposable cash that demand is coming for iRobot products in it allows individuals to get their homes they are investing towards the upliftment India? cleaned without the need to be present of their lifestyle. Thus, more people will be We have noticed the huge increase there. Through our devices, we aim to attracted towards robotic devices that give in demand of iRobot robotic vacuum spread happiness. When people have them freedom from menial chores such as cleaners over the past two years. Since the more time to invest in productive tasks cleaning. n early indication shows a greater demand or with their families, they will lead more [email protected]

www.mymobileindia.com november 2018 | 101 FACE TO FACE “Smart TVs will be the new norm in near future”

like smartphones, smart tVs are said to be on their way to becoming one of the preferred mainstream products in india, thanks to the growth of digitization and data network which are said to be the most significant factors for the same. Ramesh Kumar Raja caught

In Conversation In up with Jagdish Rajpurohit, Founder, CloudWalker, to understand how smart televisions have brought an altogether new viewing experience. he also discussed about the technologies and innovations that will propel smart tVs to rule the roost in time to come. excerpts:

How do you look at the emerging trend are not inclined to compromise on the favoured by the rise in digital content of smart TVs in India and what are the quality of content consumption. Latest consumption. As the new set of Smart key drivers? The ripples created in the Smart Tvs, with bigger screens, powerful Tvs are equipped with smarter solutions economy by the emergence and growing processors and oS, provide an immersive like a content discovery and curation popularity of Smart Tvs can simply not be viewing experience. Furthermore, with the engine, users will find it much more ignored. With Smart Tvs, users get the best advent of 4K-ready Full HD Smart Tvs, convenient to consume digital content of both the worlds – their favourite digital users can now easily access the future of on the bigger screens, thus fuelling the (oTT) content delivered at bigger screens entertainment and enjoy 4K videos on a growth of the Smart Tv market in India. that they have always been comfortable Full HD Screen, right in their living rooms As the availability of low-costing and with, and that too, in unrivalled quality. without burning a hole in their pockets. high-performing smartphones completely In fact, as per a netflix report published transformed the market dynamics in the by recode, it was discovered that 70% of What is the total size of smart TV market in recent past, I expect a similar trend in the its users preferred accessing content on India and where it’s going? Will the smart Tv industry as well. With the availability of Smart Tvs instead of smartphones etc. TV totally replace the traditional televisions The growth of digitization is perhaps in years to come? The Tv market in India the most significant factor for the same. is expected to be worth USD 9 billion Today’s users are tech-savvy, digitally in 2021 and at present, the Smart Tvs active and therefore, there is an increased already account for about 20% of the total desire to access globally trending content sales. besides, with the entry of several through digital mediums, such as the global giants and Indian manufacturers, mushrooming oTT platforms of today. the Smart Tvs are now available at highly Furthermore, the present day users competitive prices. The trend is also

102 | november 2018 MYMOBILE FACE TO FACE

affordable and technologically advanced becomes the new norm. Perhaps the same content on high-quality Smart Tvs. Smart Tvs, the market dynamics will inertia is coming in the way of mainstream favour the Smart Tvs. prominence and acceptance of Smart Tv. How is CloudWalker different from others in While data and bandwidth issues used to a market dominated by big players? Besides Like smartphones, there’s a continuous daunt the mass adoption of Smart Tvs in televisions, pleases tell us about the services innovation and technological improvements the past, the infrastructure has greatly you offer? CloudWalker is bringing the going on in the development of smart TVs. improved in India. Different telcos are future of entertainment in India. As we Unlike past, new players are coming up with coming up with high speed and low costing know, the 4K streaming is going to define their own set of products with innovative data plans and thus, the bandwidth issues the next wave of content consumption. features giving traditional brands a run for will no longer affect the rise of Smart Tvs. The Smart Tvs by CloudWalker are 4K- their money. What’s your take on this? In Furthermore, increased adoption will also ready, letting Indians access the future this age of technology, consumers are inspire trust on part of new users and I of 4K entertainment on a Full HD screen expecting more from Tvs that have become definitely foresee a time in near future with the latest Android 7.0 nougat oS. an integral part of our living rooms. At Furthermore, our Smart Tvs are the only CloudWalker, we are proud to present offering in the industry that comes with Indians with the future of entertainment “As the availability a made in India Content Discovery – India’s First 4K-ready Full HD Smart of low-costing and high- engine that curates millions of Tv on Android 7.0 nougat oS that is performing smartphones hours of trending digital content Conversation In capable of playing 4K content on completely transformed the market & apps on Tv. The smart engine Full HD panel and is powered with takes global trends into account a made in India content discovery dynamics in the recent past, I expect to curate the most trending and curation engine, assisting a similar trend in the TV industry as content, hence solving the users with accessing the popular, well. With the availability of decision-making conundrum globally trending digital content & of what to watch next. apps. This takes the user beyond affordable and technologically the traditional Tv viewing experience, advanced Smart TVs, the After sales service remains an issue for making them open to the world of digital market dynamics will favour a majority of smart device manufacturers? content consumption. In the years to come, the Smart TVs” What’s your approach to it? We have a different players will continue to innovate, dedicated customer support channels giving end users limitless content options Pan India with more than 360 service and choices, perhaps completely replacing where Smart Tvs will be the new norm. centres. We offer our users a Toll Free the traditional Tv. number & email ID to get in touch for after What’s your opinion about the upcoming 5G installations, sales support and services. Poor data network is said to be one of the technology? Will it be a game-changer for our customer support helplines are open reasons that is keeping consumers away the smart TV market too? Yes, certainly! 6 days a week from 9:30 Am to 6:00 Pm. from adopting smart TVs on a larger scale. The advent of 5G wireless connectivity will We follow a 24-hour turnaround time to Do you buy this argument? Besides, what positively influence the Smart Tv market. resolve our customer issues, keeping it on are the other factors working as deterrents As the speedy internet becomes easily top priority. in Smart TV adoption? Change is always available, there is no reason why users difficult and often fraught upon, until it wouldn’t choose to stream their favourite Augmented Reality and Virtual Reality are emerging as the next big things in the tech world. Can we see these technologies coming into smart TVs too? Augmented reality and virtual reality are the technologies that will define the future of entertainment in India. At CloudWalker, we are constantly innovating our products and services to better respond to the future. n [email protected]

www.mymobileindia.com november 2018 | 103 BY INVITATION Content Distribution Networks are changing the game for OTT platforms By Jaheer Abbas

Guest Column Guest he spotlight in India is on With a wide range of platforms now The Underlying Challenges over-the-top (oTT) platforms available to viewers, the user experience has in the OTT industry such as netflix, Hotstar and become of paramount importance. viewers In the highly saturated oTT industry, it is T Amazon Prime, as Indian expect a high-quality streaming experience imperative for platforms to curate quality viewers continue to turn to online channels and will not hesitate to switch to alternative content that viewers would continually return to meet their entertainment needs. In fact, platforms if there are frequent interruptions to consume. A huge opportunity exists due a report by PricewaterhouseCoopers (PwC) caused by content latency or rebuffering. to the large number of languages spoken recently revealed that the Indian oTT sector According to Limelight networks’ ‘The State in India. This is their biggest and most is growing at a CAGr of 23 per cent and is of The User experience’ report, more than predominant challenge. oTT platforms also forecasted to emerge as one of the top-10 43 per cent of viewers will leave if they feel encounter considerable difficulty in terms oTT markets globally by 2022. a platform takes too long to load. of discovering content and maintaining the

100 | oCTober 2018 MYMOBILE BY INVITATION

desired user experience. even if a platform which work together to provide fast delivery that different devices have different hosts the desired content and relative of web content and deliver reliable access device specifications – with some providing media offerings, it is nearly impossible to viewers. an optimal viewing experience in a certain to retain users if the user experience is Seamless Content Distribution: The media format, while others providing the not appropriate. Users, moreover, expect mandate of content distribution is handed same with a completely different format. consistent experience across all devices over to CDns by oTT platforms for a every media has to be adapted according they access a platform through such seamless delivery. These CDns have an to the device that the end-user is using. as desktops, laptops, smartphones, extensive content distribution framework Trasmuxing is an approach leveraged by tablets, etc. that helps disseminate the content in the CDns to do away with this problem and Content also has to be delivered to an relay content in the most optimal format. end-user by oTT platform without delay Quality of Experience: With the wide or ‘latency’. Data transfer experiences “Content needs to variety of content available online, delays when the distance between be hosted as close as possible failing to deliver in terms of quality the data center and the user or parameters results in subscriber data source is increased. to the end-user and relayed from attrition. Leading oTT

Content needs to be hosted there to avoid latencies. The OTT platforms are ascertaining a Column Guest as close as possible to the superlative user experience end-user and relayed from services of a platform, however, are by leveraging CDns and there to avoid latencies. accessed by a global audience. This their sophisticated The oTT services of a requires OTT service providers to scale technologies. A few innovation- platform, however, are driven CDn players have accessed by a global their infrastructure and establish also developed interactive audience. This requires oTT data centers, proxy servers, and real-time streaming technologies service providers to scale their lately. For example, Limelight infrastructure and establish data service integrators on a networks provides sub-second centers, proxy servers, and service global level” delivery of live content; live streaming integrators on a global level. broadcast feed otherwise takes 30 seconds Lately, CDns (Content Delivery or more. networks) have been helping eliminate most efficient, effective, and personalized As the growth prospects are immense a majority of challenges faced by oTT format to each and every viewer. within the burgeoning oTT sector of platforms. now, let us have a quick look Global Scalability: Using CDns also India, so is the prevalence of cut-throat at how they are helping change the status addresses the issue of scalability for a competition. Thankfully, global CDns quo for oTT platforms. regional oTT platform. CDns have their are aggressively entering the scenario data centers and proxy servers distributed and supporting oTT players with their How CDNs are changing all across the globe, thereby saving oTT technological edge and an unmatched the game for OTT platforms platforms from experiencing enormous global reach. While complex, these issues can be infrastructure-related spends in scaling This is an exciting time within the oTT easily addressed through the use of operations. This enables oTT players to market in India. It will be interesting to see Content Delivery networks (CDns) – a cumulatively rope in a sizeable user base how the Indian oTT industry unfolds while geographically distributed group of servers from different countries, something which catering to the growing digital audience in is not possible without this infrastructure. India and beyond its boundaries, especially Transmuxing: online audiences often with CDns now acting as the much-needed consume content through a range of support system. n devices. Such devices could include their desktops (with Windows oS), their laptops The author is Senior Regional Director (with mac, Linux or Ubuntu), or their - SEA & India, Limelight Networks, a premier CDN service provider. He is smartphones (with Android or ioS). but responsible for overall business strategic as users demand consistency in service planning and execution in the South East experience, the complication here is Asia region.

www.mymobileindia.com november 2018 | 105 FEATURE Live Streaming Platforms The New Key for a Social Media Influencer although it started as a part-time job to earn some extra buck, being a social media influencer has become a livelihood for many now, so much so that

Applause it has become one of the most sought career options among millennials. However, becoming a successful social media influencer is no more an easy task because of the profession being open for all. One has to be unique among millions of people already in the profession to stand out and be updated about the trending and new media. Live streaming is the new key because of its growing trend among influencers. Here are some of the apps one can consider for live streaming and building their career as a social media influencer-

Periscope

he official live video application from Twitter is best for Tpeople who are active on Twitter. One doesn’t need to install the app and be live on the Twitter homepage, feed and browser. With a tap from the followers on the screen, one can receive likes with hearty icons fluttering all overthe page. It has features like ‘Replay Highlights’ that will present the best portions of the content one has posted. n

104 | oCTober 2018 FEATURE

Facebook Live

or people who are not active on Twitter, this Fcan be a better option. Here the onset of the live video is directly from the case where one uploads statuses and photos. Just like Periscope, emoticons hover all over the screen once they are tapped upon by a follower. The audience can

join one Facebook Live and give comments, ask Applause questions etc. It allows one to run the broadcast for up to 90 minutes and once halted, the video can be uploaded to your profile in high definition for later use. n

Instagram

t is a new and contemporary among live Istreaming platforms. It is exclusively a mobile only application that does not allow one to save the live video. One cannot play the video again once the stream is over. However, it allows one to share the live video so that people who couldn’t join it can still view it within 24 hours. It also has an option to split the screen and go live with a friend. It is entirely for the ones who live in the moment. n LiveMe eveloped and launched by DCheetah Mobile, the makers of YouTube popular utility apps such as Clean ne can live stream from Master, CM Security and battery any smartphone with Doctor, LiveMe is a live broadcasting O the help of Live on YouTube. app and streaming platform that One can stay tuned with allows users to be live and gain the subscribers and viewers followers. One can chat with his/her through live streaming followers, reply to their comments by connecting with the and can also watch the top followers YouTube account in one click live. It has an assortment of features installation. It helps one to like interactive stickers, face- instantly broadcast live to mapping technology and exchange YouTube channels, share of digital gifts such as unique moments, experiences live emoticons. It also allows users to on YouTube. broadcast Live share their favourite broadcasts or in HD quality straight through live events happening near them YouTube. n directly with their friends via various [email protected] popular social apps. n

www.mymobileindia.com november 2018 | 107 YOUR GATEWAY TO THE WORLD OF MOBILITY SPECIAL OFFER Subscribe This Month YEARS Get Off 35% Subscription 3 Of f er YEARS Subscription 2 Of f er YEAR Subscription 1 Of f er

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Disclaimer: The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.

Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499

Rs. 2,500 – Rs. 5,999

Rs. 6,000 – Rs. 9,999

Rs.10,000 – Rs. 14,999

Rs.15,000 – Rs. 19,999

Rs. 20,000 – Rs. 29,999

RS. 30,000 and above.

Tablets

Spreadtrum—ST Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

NOVEMBER 2018 I 109 MYGUIDE

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS FOX MOBILES HITECH

Model BigDaddy V2 Bolt FX241 Champ FX240 F2 Sultan 24 Karat Gama Pride 350

Display (inches/res) 2.8-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.4-inch QVGA 2.8 inch

Dimension (mm) 137x58x13.3 127x52x12 125.4x52.5x12.2 125x53.50x14.3 123.7x51.9x12.2 116.5x50.5x15.3 131 x 58 x 10.2

Weight (grams) 137 96 87 117 91 98 82 Spreadtrum Processor/RAM 312MHz 312MHz 312MHz 312MHz 312MHz 312MHz 6531DA/NA Operating system Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus RTOS Nucleus

Storage/Expandable 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32MB/32MB/32GB 32+32MB

Rear/Front Camera VGA VGA VGA VGA VGA VGA 1.3 MP/NA

Battery (mAh) 3,600 1,800 1,800 2,500 1,500 2,500 1,800

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes

Music Player/FM Yes Yes Yes Yes Yes Yes Yes/Yes

Launch NA NA NA NA NA NA Launched

Price Rs. 1,799 1,549 1,299 1,799 1,799 1,299 1,549

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS I-SMART LEPHONE

Model 103 102 Cute K15 K10 K1 K5 K11

Display (inches/res) 1.8 1.8 1.8 2.4 1.8 2.4 1.8

Dimension (mm) 112x46.5x13.5 112x46.5x13.5 121x51.5x13.3 123.5x52x15 112x46.5x13.9 112x46.5x13.9 121x51.5x13.3

Weight (grams) 60 60 89 98 64 86 89

Processor/RAM Speadtrum 6531da Speadtrum6533 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB

Operating system NA NA NA NA NA NA NA

Storage/Expandable 32+32MB 32+32MB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB

Rear/Front Camera 0.8/NA 0.8/NA Digital Camera Digital Camera Digital Camera Digital Camera Digital Camera

Battery (mAh) 1,000 850 1000 1800 1000 1450 1,850

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes YES YES YES YES YES

Music Player/FM Yes Yes YES YES YES YES YES

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 650 684 1,099 1,099 1,050 1,099 999

110 I NOVEMBER 2018 MYMOBILE MYGUIDE

UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS LEPHONE HITECH INTEX I-SMART

Model K7 Sleek 9 Amaze S9 Air A8 Aqua Classic 2 is-59 i1-Mini

Display (inches/res) 2.4 2.4 5 5.0/ 540 x 960 5/480/854 5/854x480 4.5/854x480

Dimension (mm) 100 x 42 x 13.4 100 x 42 x 13.4 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 145.2x72.6x10.9 143.5x73.6x9.5 135.2x66x10.8

Weight (grams) 112 90 150 152 120 109

1.2GHz, quad-core/1GB 1.3Ghz quad- Processor/RAM 312MHz /32MB 312MHz /32MB ST 7731/512MB ST 7731/1GB qcta-core/1GB core/512MB Operating system NA NA 5.1 Lollipop 5.2 Lollipop Android 6.0 Android 6.0 Android 6.2

Storage/Expandable 32MB / 32GB 32MB / 32GB 4GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 4GB/32GB

Rear/Front Camera Digital Camera Digital Camera 5MP/2MP 8MP/2MP 5MP/2MP 5MP/2MP 5MP/2MP

Battery (mAh) 2,500 800 1,400 2,000 2200 2,200 2,000

2G/3G/4G Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes

Dual SIM YES YES Yes Yes Yes Yes Yes

Music Player/FM YES YES Yes/Yes Yes/Yes Yes/Yes Yes Yes

Launch Launched Launched - - Launched Launched

Price Rs. 1,199 1,499 2,999 4,999 4,600 2,999 3,199

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS ITEL MICROMAX M-TECH

Model Power Pro it1410 Canvas Juice 3 Q393 Canvas Spark 3 Canvas Bolt Selfie EROS PLUS TURBO 4G 4G

Display (inches/res) 4/ 800 x 480 5.0/720 x 1280 5.5/720x1280 4.5/854x480 5 FWVGA TN 5 FWVGA TN 5 FWVGA IPS

Dimension (mm) 124x64.7x12.2 NA - - 144.9x73.3x9.5 146.6x73.6x11.5 144x72.5x8.8

Weight (grams) - NA - - 142 142 171

Processor/RAM Dual core, 1.3 MT6580/2GB quad-core/1GB MTK6735/1GB 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core GHz/512MB Operating system Android4.4 Android 5.1 Android 5.1 Android 5.1 Android Nougat Android Nougat

Storage/Expandable 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 1GB/8GB/64GB 1GB/8GB/64GB 1GB/8GB/64GB

Rear/Front Camera 2.0MP/0.3MP 8MP/2MP 8MP/5MP 5MP/5MP 0.3MP/5MP 0.3MP/5MP 2MP/5MP

Battery (mAh) 2,800 4,000 2,500 1,750 2,000 2,000 2,400

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 NA March, 2016 May, 2016 November, 2017 August, 2017 August, 2017

Price Rs. 3,339 4,171 4,848 4,849 4,299 4,699 4,799 www.mymobileindia.com NOVEMBER 2018 I 111 MYGUIDE

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS M-TECH VIDEOCON ZIOX

Model EROS 4G Delite11 Astra Metal 4G Astra Colors 4G Astra NXT+ Zi-34 Astra Prism

Display (inches/res) 5 FWVGA IPS 5/1280x720 5/480X854 5/720X1280 4 inch 3.5 inch 5 inch

Dimension (mm) 72.4x142.7x9.3 146.66X74.3X10.52 143.8X73.3X10.4 142.9X71.65X11 125.4X64.2X13 116.2X61.4X11.3 134.4X67X10.1

Weight (grams) 136 151 171 182 130 108 119 1.5Ghz Quad- Processor/RAM 1.3GHz Quad Core Quad-core/1GB core ARM Spreadtrum 512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore Operating system Android Nougat Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4.2 Android 6.0

Storage/Expandable 1GB/8GB/64GB 8GB/32GB 1GB/8GB 1GB/8GB 1GB/8GB 256 MB/512 MB 512 MB/4GB

Rear/Front Camera 0.3MP/5MP 5MP/2MP 5MP/2MP 5MP/5MP 2MP/0.3MP 0.3MP/ 0.3MP 0.3MP/2MP

Battery (mAh) 2,000 3,000 3,000 4,000 2,000 1,200 1,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes Yes Yes Yes Yes

Launch October, 2017 NA Launched Launched Launched Launched Launched

Price Rs. 4,999 5,840 5,553 6,499 3,703 2,993 3,813

Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS ZIOX ASUS CENTRIC

Model Astra Zing Astra NXT Pro Astra Blaze Zenfone 2 Laser Zenfone Max Q550 L3 ZE550KL Display (inches/res) 4 inch 4 inch 4.5/480x854 5.5/720 x 1280 5.5/ 720 x 1280 5.0/720 x 1280 5 HD IPS

Dimension (mm) 124X64X10.1 123.5x64.2x10.5 135x68x10.2 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 145.6 x 71.8 x 8 141x70.5x8.6

Weight (grams) 105 111 130 170 202 149 143

Processor/RAM 1.2 GHz Quadcore Quad-core A7MP 1.3GHz Quad-Core QS 410/2GB QS 615/ 2GB, 3GB Broadcom/2GB 1.3GHz Quad Core

Operating system Android 6.0 Android 7 Android 7 Android 5.0 Android 6.0 Android Kitkat 4.4.2 Android Nougat

Storage/Expandable 512MB/4GB 1GB/8GB 1GB/8GB 16GB/128GB 16GB/32GB, 64GB 16GB/32GB 2GB/16GB/256GB

Rear/Front Camera 0.3MP/2MP 2MP/0.3MP 0.3MP/2MP 13MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP

Battery (mAh) 1,400 1,900 2,000 3,000 5,000 2,500 3,050

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch Launched Launched Launched August, 2015 May, 2016 2,014 January, 2018

Price Rs. 3,653 3,899 4,499 9,299 9,325/ 12,999 7,499 6,749

112 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS COMIO COOLPAD

Model C1 C2 S1 P1 Note 3 Note 3s Note 5 Lite

Display (inches/res) 5 HD IPS 5 HD IPS 5.2 HD IPS 5.5 HD IPS 5.5/720 x 1280 5.5/1920x1080 5/1280X970

Dimension (mm) 143.5X71.3X9.35 144X71.6X9.9 149X72.6X7.9 152.85X76.14X9.2 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7

Weight (grams) 175 165 159 178 150 167 148

Processor/RAM 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core MT6753/3GB octa-core/3GB MT6735/3GB

Operating system Android Nougat Android Nougat Android Nougat Android Nougat Android 5.1 Android6.0 Android6.0

Storage/Expandable 1GB/32GB 2GB/16GB 2GB/32GB 3GB/32GB 16GB/64GB 32GB/32GB 16GB

Rear/Front Camera 8MP/5MP 8MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 2,200 4,000 2,700 5,000 3,000 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2017 September, 2017 August, 2017 August, 2017 October, 2015 November,2016 March, 2017

Price Rs. 5,999 7,199 8,999 9,999 8,999 9,999 8,199

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS DAZEN HONOR HITECH IN-FOCUS

Model 6A Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680 M810

Display (inches/res) 5.7/1440x720 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920

Dimension (mm) 156.9x72.9x8.2 NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99

Weight (grams) 170 NA 160 152 146 158 155

Processor/RAM 1.3GHz Quad Core Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB QS 801/ 2GB

Operating system Android 7.0 Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1 Android 5.0

Storage/Expandable 3GB/32GB/128GB 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB 16GB/64GB

Rear/Front Camera 13MP+0.3MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 8MP/8MP 13MP/13MP 13MP/5MP

Battery (mAh) 3,000 3,100 4,000 3,500 2,500 2,600 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes NA Yes Yes Yes Yes No

Music Player/FM Yes NA Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch Launched October, 2016 February, 2016 - June, 2015 December, 2015 July, 2015

Price Rs. 7,999 9,999 8,499 6,999 6,999 8,999 9,999 www.mymobileindia.com NOVEMBER 2018 I 113 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS INTEX I-SMART ITEL

Model Aqua S7 Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Ultra 50 Wish it1512

Display (inches/res) 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/HD IPS, MiraVision, 5/FWVGA/TN cast screen Dimension (mm) 142.5x72.5x8.7 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44 143x72x8.65

Weight (grams) 150 130 146 155 170 186 -

Processor/RAM Quad core/3GB MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB 1.3GHz Quad Core Quad core/1GB

Operating system Android 6.0 Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Marshmallow 6.0 Android 6.0

Storage/Expandable 16GB/64GB 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 3GB/32GB/64GB 8GB/32GB

Rear/Front Camera 13MP/5MP 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 13MP/5MP 5.0MP/2.0MP

Battery (mAh) 3,200 1,900 2,200 2,100 2,500 3,000 2,500

2G/3G/4G Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes/Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes Yes/Yes

Launch September, 2016 May, 2016 June, 2016 September, 2016 September, 2015 Launched June, 2016

Price Rs. 9,499 6,499 8,999 6,499 6,999 9,990 6,000

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS ITEL KARA LAVA

Model Power Pro it1553 Mega 1 Mega 4 Mega 2 X10 Pixel V2 X50+

Display (inches/res) 5.5) 5.5, Full HD 5.0-inch, HD IPS, 5.0-inch, HD IPS, 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720

Dimension (mm) 138.5x69.5x9.8 152.4x77.1x9.5 152.4X77.1X9.5 152.4X77.1X9.5 142 x 70.8 x 7.9 141.6 x 70.8 x 7.6 155x71.8x8.85

Weight (grams) - 184 184 184 133 128 155 1.3GHz Quad Processor/RAM Quad core/1GB 1.2 GHz,Quad Core 1.3GHz Quad Quad core /3GB Quad Core/ 2GB quad-core/2GB Core(64bit) Core(64bit) Operating system Android 5.1 Marshmallow 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/32GB 3GB/32GB/64GB 1GB/16GB 2GB/16GB 16GB/32GB 16GB/32GB 32GB/32GB

Rear/Front Camera 8.0MP/2.0MP 13MP/5MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP

Battery (mAh) 5,050 4,000 2,000 3,000 2,900 2,500 2,800

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes/Yes Yes 152.4X77.1X9.5 Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 June, 2017 Launched Launched November, 2015 September, 2015

Price Rs. 7,290 7,950 4,500 6,500 9,999 8,499 9,199

114 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LEPHONE

Model P1 W7 W8 W9 W15 W21 W7R

Display (inches/res) 5-inch/1280x720 5/854X480 4.7 inch/1280x720 5.5 inch/1280x720 5/1280X720 5.5/1280X720 5/ FWVGA/854x480

Dimension (mm) 145.5x72.9x10.35 143.6x72.5x10 143.2x69x9.1 154.9x79.1x9.4 144.2x72x8.8 152.8x76.9x8.6 145x72x9.6

Weight (grams) 150 177 136 164 142 164 142

Processor/RAM 1.3GHz Quad-Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core

Operating system Android 7.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 1GB/8GB/128GB 1GB/8GB/32GB 2GB/16GB/32GB 1GB/8GB/32GB 2GB/16GB/32GB 2GB/16GB/32GB 2GB/16GB/32GB

Rear/Front Camera 5MP/2MP 5MP/2MP 8MP/5MP 5MP/2MP 8MP/5MP 8MP/5MP 5MP/2MP

Battery (mAh) 2,500 2,000 2,000 2,500 2,000 2,500 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes "Yes " "Yes " "Yes "

Music Player/FM Yes Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 4,599 4,999 5,749 4,999 6,499 6,799 5,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LEPHONE LYF LG MICROMAX

Model W10 NEW Wind 5 K7 Canvas Unite 4 Canvas Amaze 2 Canvas XP 4G Canvas 5

Display (inches/res) 5 inch/854X480 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280 5.0/720 x 1280 5.2/1080 x 1920

Dimension (mm) 145x72x9.6 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA NA NA

Weight (grams) 164 137 NA NA NA NA

Processor/RAM 1.3GHz Quad Core MT6735P/ 1GB 1.1GHz Quad Core/ MTK 6735P/1GB QS415/ 2GB MT6735P/3GB MT6753/3GB 1.5GB Operating system Android 6.0 Android 5.1 Android 5.0 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1

Storage/Expandable 1GB/8GB/32GB 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB 16GB/32GB 16GB/64GB

Rear/Front Camera 5MP/2MP 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP 8MP/2MP 13MP/5MP

Battery (mAh) 2,000 2,000 2,125 2,500 2,500 2,000 2,900

2G/3G/4G Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes

Launch Launched June, 2016 January, 2016 June, 2016 June, 2016 May, 2016 November, 2015

Price Rs. 4,499 6,599 8,690 6,999 7,499 7,499 9,999 www.mymobileindia.com NOVEMBER 2018 I 115 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS MICROMAX MOTOROLA NOKIA NUU PANASONIC

Model Canvas Unite 4 Pro Canvas Sliver 5 Play /Plus Nokia 3 Q626 P55 Max

Display (inches/res) 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/5.5/1280x720 5/1280X720 5/1280 x 720 5.5/1280x720

Dimension (mm) NA 5.1mm thick 144.4x72x9.9 144.5x72x9.3/ 143.4x71.4x8.4 141.2x70.3x7.3 152 x 72.6 x 8.7 155x77.5x9.55 Weight (grams) NA 97 137 150,/181 NA 148 180

Processor/RAM Quad core/ 2GB QS 410 /2GB QS 410/2GB MTK6737 MT 6737 1.3GHz Quad Core MTK6737

Operating system Android 5.1 Android 5.0.2 Android 6.0 Android 7.1.1 Android 7.0 Android 6.0 Android 7.0

Storage/Expandable 16GB/32GB 16GB/No 16GB/128GB 2/16/3/32GB 16GB/128GB 2GB/32GB/64GB 3GB/16GB

Rear/Front Camera 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP/13MP/5MP 8MP/8MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,900 2,000 2,800 28,00/5,000 2,650 2,000 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes No Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 2,015 September, 2016 August, 2017 July, 2017 August, 2017 August, 2017

Price Rs. 7,499 8,387 8,999 8,450 onwards 8,635 9,625 7,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS PANASONIC SAMSUNG TCL XIAOMI

Model Eluga Ray 500/700 Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562 Prime

Display (inches/res) 5/5.5/720 x 1280/ 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080 4.7/720 x 1280 1080 x 1920 144.3 x 71.3 x 9.2/ Dimension (mm) 153.8 x 75.4 x 8.9 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8 134.00 x 67.20 x 9.4 Weight (grams) 163/182 149 138 138 156 150 133

Processor/RAM MT6737/MT6753 Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB QS 410/2GB

Operating system Android 7.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4

Storage/Expandable 3GB/32GB 16GB/128GB 8GB/128GB 16GB/128GB 16GB/32GB 32GB/64GB 16GB/32GB

Rear/Front Camera 5/13/13/13 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP 8MP/2MP

Battery (mAh) 4,000/5,000 2,600 2,600 2,600 2,500 2,960 2,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch September, 2017 July, 2016 July, 2016 July,2016 July, 2016 July,2016 August, 2015

Price Rs. 8,999/9,999 6,490 6,990 9,090 6,999 9,999 6,999

116 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS XIAOMI VIDEOCON

Model Redmi 3S/ 3s Prime Redmi Note Prime Redmi 3s Plus Graphite1

Display (inches/res) 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 5.9/1080x2160 4.5/1280x720

Dimension (mm) 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 158.50x75.45x8.05 136.76X69X10

Weight (grams) 144 185 164 144 165 180 127

Processor/RAM QS 430/ 2GB, 3GB QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB,4GB QS625/3GB/4GB Quad-core/1GB

Operating system Android 6.0 Android 4.4 Android 5.0.2 Android 6.0 Android 6.0 Android 7.0 Android 6.0

Storage/Expandable 16GB, 32GB/128GB 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 32GB/64GB 8GB/64GB

Rear/Front Camera 13MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 13MP/5MP 12MP/5MP 5MP/2MP

Battery (mAh) 4,100 3,100 4,000 4000/4100 4,100 4,000 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes Yes (Hybrid) Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes Yes/Yes

Launch August, 2016 December, 2015 March, 2016 October,2016 January, 2017 February, 2018 NA

Price Rs. 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 9,999 6,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS VIDEOCON YU ZEN

Model Delite21 Krypton3 Ultra30 Ultra50 Yunique Yuphoria Cinemax 3

Display (inches/res) 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280 5.5/720x1280

Dimension (mm) 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

Weight (grams) 151 153 153 186 128 143 August,2016

Processor/RAM Quad-core/2GB Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB Quad core/2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1 Android 5.1

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/64GB 32GB/64GB 8GB/32GB 16GB/32GB 16GB/32GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/2MP 8MP/5MP 5MP/3.2MP

Battery (mAh) 3,000 3,000 4,000 3,000 2,000 2,230 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch NA NA NA NA September, 2015 May, 2015 August, 2016

Price Rs. 7,200 7,999 9,990 9,990 6,300 6,499 6,999 www.mymobileindia.com NOVEMBER 2018 I 117 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ZIOX ZOPO ZTE ASUS

Model Astra Star Astra Curve 4G Duopix F1 ZP331 Blade V6 ZenFone 2 Zenfone Selfie (2GB/4GB) Display (inches/res) 5/480x854 5/480x854 5/1280x720 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920

Dimension (mm) 145.6x72.7x10.2 146.5x73.1x10.3 145.2x71.7x9.1 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8

Weight (grams) 150 160 148 113 122 170 170

Processor/RAM 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core Quad core/1GB MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB

Operating system Android 7.0 Android 7.0 Android 7.0 Android 5.1 Android 5.1 Android 5.0 Android 5.0

Storage/Expandable 1GB/16GB 2GB/16GB 2GB/16GB 8 GB/64 GB 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB

Rear/Front Camera 5MP/2MP 5MP/2MP 8MP/8MP+2MP 5 MP/2 MP 13MP/5MP 13MP/5MP 13MP/13MP

Battery (mAh) 2,350 2,200 2,400 1,700 2,500 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/-

Launch Launched Launched Launched - July, 2016 March, 2015 August, 2015

Price Rs. 5,899 7,299 7,499 7,500 9,999 13,999, 18,999 10,999/ 16,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ASUS CENTRIC COOLPAD GIONEE ZenFone Max Pro Model Zenfone 3 lazer M1 A1 Coolpad Note 5 Cool 1 F 103 Pro Marathon M5 Lite Display (inches/res) 5.5/1920x1080 5.9/1080x2160 5.5/1920x1080 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280

Dimension (mm) 149x76x7.9 159 x 76 x 8.5 152 x 76 x 7.8 NA 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5

Weight (grams) 180 160 NA 173 142 182

Processor/RAM QS 430.4GB QS635/3GB QS 430 QS 617/4GB 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB

Operating system Android 6.0 Android 8.1 Android 7.1.1 Android 6.0 Android 6.0 Android 6.0 Android 5.1

Storage/Expandable 32GB/128GB 32GB/64GB 3GB/32GB/256GB 32GB/64GB 32GB 16GB/128GB 32GB/128GB

Rear/Front Camera 13MP/8MP 13+5MP/8MP 13MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 8MP/5MP

Battery (mAh) 3,000 5,000 3,000 4,010 4,000 2,400 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes

Launch October,2016 May, 2018 November, 2017 October, 2016 January, 2017 July, 2016 December, 2015

Price Rs. 18,999 10,999 10,999 10,999 13,999 11,999 13,000

118 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS PARAMETERS HONOR HTC INFOCUS LAVA Model Honor 5C Honor 6X Desire 630 Epic 1 Snap 4 V5

Display (inches/res) 5.2/ 1920 x 1080 5.5/ 1080 x 1920 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.2/720x1280 5.5/720x1280

Dimension (mm) 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 147.1 x 73.8 x 8.3 151.9 x 94.7 x 8.3

Weight (grams) 156 158 162 140 162 153

Processor/RAM Kirin 650/ 2GB QS 616 /2GB Kirin 655 QS 400/2GB Decca-core/3GB Octa-core/4GB Quad core/3GB

Operating system Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 6.0 Android 7.0 Android 5.1

Storage/Expandable 16GB/128GB 16GB/128GB 32GB/64GB 16GB/2TB 32GB/128GB 64GB/128GB 16GB/32GB

Rear/Front Camera 13MP/8MP 13MP/5MP 12 and 2MP/8MP 13MP/5MP 16MP/8MP 13MP/8MP 13MP/8MP

Battery (mAh) 3,000 3,000 3,340 2,200 3,000 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes/Yes

Music Player/FM Yes/No Yes/- Yes/No Yes/No Yes/Yes Yes/Yes Yes

Launch June, 2016 January, 2016 Jnauray 2017 February, 2016 November,2016 September, 2017 January, 2016

Price Rs. 10,999 12,999 11,999 10,890 12,999 11,590 11,299

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LENOVO

Model Phab 2 Vibe K4 Note Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus K8 Note

Display (inches/res) 6.4/1920x1080 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/1080 x 1920

Dimension (mm) 175x89.5x6.89 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 154.5 x 75.9 x 8.5

Weight (grams) 225 158 132 229 165 218 180

Processor/RAM MTK8735/3GB MT 6753/3GB MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB MT Deca- core/3GB/4GB Operating system Android 6.0 Android 5.1. Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 7.1.1

Storage/Expandable 32GB/128GB 16GB/128GB 32GB/128GB 32GB/64GB 32GB/128GB 32GB/128GB 32GB/64GB/256GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13+5MP/13MP

Battery (mAh) 4,050 3,300 2,420 3,500 3,500 4,050 4,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes/Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes

Launch December,2016 January, 2016 November, 2015 October, 2015 Jaunuary,2016 November,2016 August, 2017

Price Rs. 11,999 11,999 12,999 14,999 13,499 14,999 12,999 www.mymobileindia.com NOVEMBER 2018 I 119 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LYF LG MICROMAX MOTOROLA

Model F1 K 10 X Screen G4 Stylus Canvas 6 Canvas 6 Pro Turbo Edition

Display (inches/res) 5.5/1920x1080 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280

Dimension (mm) 155.5x77.6x7.9 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6

Weight (grams) 153 140 120 163 - - 155

Processor/RAM QS 617/3GB QS 410/2GB QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB

Operating system Android 6.0 Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1

Storage/Expandable 32GB/128GB 16GB/32GB 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB

Rear/Front Camera 16MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,200 2,300 2,300 3,000 3,000 3,000 2,470

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No

Launch October,2016 January, 2016 July, 2016 May, 2015 May, 2016 May, 2016 2,015

Price Rs. 13,099 12,999 12,990 13,869 10,999 10,999 10,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS MOTOROLA NOKIA NUBIA

Model Moto G4 Moto G4 Plus G5 Plus Nokia 5 Nokia 6 Z11 Mini N1

Display (inches/res) 5.5/ 1920 x 1080 5.5/ 1920X1080 5.2/1980X1080 5.2/ 720x1280 5.5/1920X1080 5/1920x1080 5.5/1920x1080

Dimension (mm) 153 x 76.6 x 7.9 153X76.6X9.8 153X76X9.6 149.7 x 72.5 x 8.05 154 x 75.8 x 7.85 141.4x70x8 150.9x79x8.9

Weight (grams) 155 155 155 NA NA 138 190

Processor/RAM QS 617/2GB QS 617/2GB,3GB QS 625 Octa-core QS 430 QS 430 QS/3GB MTK P10/3GB

Operating system Android 6.0.1 Android 6.1 Android 7.0 Android 7.1.1 Android 7.1.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/128GB 16GB, 32GB/128GB 16GB/32GB 2GB/16GB 3BG/32GB 32GB/200GB 32GB/128GB

Rear/Front Camera 13MP/5MP 16MP/5MP 12MP/5MP 13MP/8MP 8MP/16MP 16MP/8MP 13MP/13MP

Battery (mAh) 3,000 3,000 3,000 3,000 3,000 2,800 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes

Dual SIM Yes Yes Yes No No yes yes

Music Player/FM Yes/No Yes Yes Yes Yes Yes/Yes Yes/Yes

Launch May, 2016 May,2016 March, 2017 July, 2017 July, 2017 October,2016 December,2016

Price Rs. 10,499 13,499/ 14,999 12,999 12,499 14,299 12,999 11,999

120 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS NUU PANASONIC SAMSUNG

Model X5 Eluga Note Eluga Arc Eluga Pulse X Eluga A3/A3 Pro Galaxy On7 Galaxy J5

Display (inches/res) 5.5/1920 x 1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720 5.2/720 x 1280 5.5/1280 x 720 5.0/1280 x 720

Dimension (mm) 153x76.5x7.8 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10 148.7 x 72.4 x 9.1 77.5x151.8x8.2 142.1 x 71.8 x 7.9

Weight (grams) 170 142 130 152 161 171 146

Processor/RAM 1.5GHz Octa Core Octa Core/3GB QS 410/2GB Quad-core/3GB Quad-core/3GB Quad-core/1.5GB Quad-core/1.5GB

Operating system Android 7.0 Android 6.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1 Android 5.1

Storage/Expandable 3GB/32GB/128 GB 32GB/32GB 16GB/32GB 16GB/128GB 16GB/32GB/128GB 8GB/128GB 8GB/128GB

Rear/Front Camera 13MP/5MP 16MP/5MP 8MP/5MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,950 3,000 1,800 3,000 4,000 3,000 2,600

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes Yes Yes/Yes Yes/Yes

Launch August,2017 July, 2016 April,2016 March, 2017 August, 2017 October, 2015 June, 2015

Price Rs. 12,100 10,290 10,190 10,990 11,290/12,790 10,990 10,390

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS SAMSUNG XIAOMI

Model Galaxy J Max Galaxy J5 (2016) Galaxy J7 J5 Prime Galaxy On7 Pro Mi 4i Mi Max

Display (inches/res) 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080

Dimension (mm) 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5

Weight (grams) NA 158 171 143 171 130 203

Processor/RAM Quad core/1.5GB QS 410/2GB Octa Core/1.5GB Quad-core/2GB Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB

Operating system Android 5.1 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 8GB/200GB 16GB/128GB 16GB/128GB 16GB/256GB 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/5MP 13MP/5MP 16MP/5MP

Battery (mAh) 4,000 3,100 3,000 2,400 3,000 3,120 4,850

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch July, 2016 May, 2016 2,015 September,2016 July, 2016 April, 2015 June,2016

Price Rs. 11,400 13,990 11,890 12,990 10,900 11,999/ 14,999 10,999 www.mymobileindia.com NOVEMBER 2018 I 121 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS XIAOMI VIVO YU Yureka Plus Model Redmi Note 5 Pro Y51L Y55L Y55S (YU5510A,YU5510 ) Yunicorn Yureka Note Display (inches/res) 5.9/1080x2160 5.0/ 540x960 5.2/1280x720 5.2/1280x720 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920

Dimension (mm) 158.6x75.4x8.1 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5 155 x 78 x 9 153.3X75.4X8.5 -

Weight (grams) 180 157 142 142 154 172 -

Processor/RAM QS636/4GB QS 410/2GB QS 430/2GB QS 425/3GB QS 615/2GB MT Helio P10/4GB MTK6753T/3GB

Operating system Android 7.1.2 Android 5.0.2 Android 6.0 Android 6.0 Android 4.4.4 Androis 5.1.1 Android 5.1.1

Storage/Expandable 64GB/256GB 16GB/128GB 16GB/128GB 16GB/256GB 16GB/32GB 32GB/128GB 16GB/Yes

Rear/Front Camera 12MP+5MP/20MP 8MP/5MP 8MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 4,000 2,350 2,650 2,730 2,500 4,000 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes yes Yes

Music Player/FM Yes/yes Yes/Yes Yes/yes Yes Yes/Yes yes Yes/Yes

Launch February, 2018 January, 2016 October,2016 March, 2017 July, 2015 May,2016 April, 2016

Price Rs. 13,999 10,700 11,980 12,490 8,999 12,999 13,499

RS. 10,000 – RS. 14,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS ZOPO ASUS CREO Zenfone 2 Laser ZENFONE 3 Model ZP350 ZP370 Hero 1 Z1 ZE601KL MAX(ZC553KL) Mark 1 Display (inches/res) 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560

Dimension (mm) 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7

Weight (grams) 137 167 136 175 190 175 190

Processor/RAM Quad-core/1GB Ouad-core/1GB Quad-core/2GB QS 801/3GB QS 616/3GB QS 430/3GB Helio X10 /3GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.1.1 Android 5.0 Android 6.0 Android 5.1.1

Storage/Expandable 8GB/64GB 8GB/64GB 16 GB/64 GB 64GB/No 32GB/128GB 32GB/128GB 32GB/-

Rear/Front Camera 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP 13MP/8MP 13MP/5MP 16MP/8MP 21MP/8MP

Battery (mAh) 2,100 3,000 2,500 4,100 3,000 4,100 3,100

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/No Yes/No Yes/Yes

Launch NA NA NA May, 2016 December, 2015 November,2016 April,2016

Price Rs. 10,000 11,000 14,500 13,499 16,499 17,999 19,999

122 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS GIONEE HTC HUAWEI

Model Marathon M5 S6 S11 Lite Desire 728 LTE Desire 828 Desire 825 P20 Lite

Display (inches/res) 5.5/ 720 x 1280 5.5/ 720 x 1280 5.7/720x1440 5.5/ 720 x 1280 5.5/720 x 1280 5.5/ 1280 x 720 5.8/1080x2280

Dimension (mm) 152 x 76 x 8.6 151.9 x 74.6 x 6.9 153.8 x 72.6 x 7.9 157.9 x 77.8 x 7.8 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 148.6 x 71.2 x 7.4

Weight (grams) 211 147 141 153 148 155 145

Processor/RAM MT6735/3GB MT6753T /3GB QS8937/3GB MT6753/2GB MT6753/1.5GB QS 400/2GB Kirin 659/4GB

Operating system Android 5.1 Android 5.1.1 Android 7.1 Android 5.1.1 Android 5.1 Android 6.0 Android 8.0

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/256GB 16GB/200GB 16GB/2TB 16GB/2TB 32GB/64GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13+2MP/16MP 13MP/5MP 13MP/5MP 13MP/5MP 16+2MP/24MP

Battery (mAh) 6,020 3,150 3,030 2,800 2,800 2,700 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes

Launch November,2015 November, 2015 May, 2018 November, 2015 November, 2015 February, 2016 April, 2018

Price Rs. 17,500 19,999 13,999 12,999 15,300 12,550 19,999

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS LENOVO LYF MOTOROLA

Model Vibe P1 Vibe Shot Vibe X3 Z2 Plus Earth 1 Earth 2 Play

Display (inches/res) 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920

Dimension (mm) 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9

Weight (grams) 187 145 175 150 162.5. 140 169

Processor/RAM QS615 /2GB QS 615/3GB QS 808 /3GB QS 820/3GB,4GB QS 615/3GB QS 615/3GB QS615 /2GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/128GB 32GB,64GB/128GB 32GB/32GB 32GB/64GB 16GB,32GB/128GB

Rear/Front Camera 13MP/5MP 16MP/8MP 21MP/8MP 13MP/8MP 13MP + 2MP/5MP 13MP/13MP 21MP/5MP

Battery (mAh) 5,000 3,000 3,500 3,500 3,500 2500 3,630

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch October, 2015 June, 2015 December, 2015 September,2016 January, 2016 Sept, 2015

Price Rs. 15,499 18,500 19,999 19,999 19,499 19,999 15,999 www.mymobileindia.com NOVEMBER 2018 I 123 MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS MOTOROLA OPPO SAMSUNG

Model One Power NEW F1 S Galaxy J7 (2016) Galaxy On8 On Nxt J7 Prime J7 Max

Display (inches/res) 6.2/1080x2246 5.5/1280x720 5.5/1280x720 5.5/1920x1080 5.5/1920x1080 5.5/1920x1080 5.7/1920x1080

Dimension (mm) 156x76x8.4 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8 151.7x75x8 151.7x75x8 151.7x75x8.1

Weight (grams) 205 160 169 169 167 167 167 OCTA-CORE Processor/RAM QS636/3GB MTK 6750/3GB Exynos 7870/2GB Octa-core/3GB Octa-core/3GB Octa-core/3GB MEDIATEK Operating system Android 8.1 Android 5.1.1 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.0

Storage/Expandable 32GB/64GB/256GB 32GB/128GB 16GB/128GB 16GB/128GB 32GB/256GB 16MP/256GB 4GB/32GB

Rear/Front Camera 16MP+5MP/12MP 13MP/16MP 13MP/5MP 13MP/5MP 13MP/8MP 13MP/8MP 13MP/13MP

Battery (mAh) 5,000 3,075 3,300 3,300 3,300 3,300 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/yes Yes/Yes Yes/Yes Yes/Yes

Launch October, 2018 August, 2016 May, 2016 September,2016 October,2016 September,2016 July, 2017

Price Rs. 15,999 16,444 14,900 12,090 14,900 14,900 17,290

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS VIVO XIAOMI ZOPO APPLE ASUS

Model V3 V5 MIMax 2 ZOPO SPEED 7 PLUS iPhone 5S Zenfone 3 Zenfone 3 Ultra

Display (inches/res) 5.0/1280×720 5.5/1280x720 6.44/1080 x 1920 5.5/ 1920 x 1080 4.0/640 x 1136 5.2,5.5/(1920x1080) 6.8/(1920x1080)

Dimension (mm) 143.6 x 71 x 7.5 153.8x75.5x7.55 174.1 x 88.7 x 7.6 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

Weight (grams) 138 154 211 164 112 144 233

Processor/RAM QS 616/3GB octa-core/4GB QS 625/4GB Octa-core /3GB Dual-core/1GB QS 625/3GB,4GB QS 652/4GB

Operating system Android 5.1 Android 6.0 Android 7.1.1 Android 5.1 iOS 9.2.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/128GB 32GB/128GB 64/128GB 16 GB/64 GB 16GB,32GB,64GB/No 32GB,64GB/2TB 64GB/128GB

Rear/Front Camera 13MP/8MP 13MP/20MP 12/5MP 13 MP/5.0MP 8MP/1.2MP 16MP/8MP 23MP/8MP

Battery (mAh) 2,550 3,000 5,300 3,000 1,560 1 4,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No Yes Yes

Launch May, 2016 November,2016 August, 2017 NA September, 2013 August,2016 August, 2016

Price Rs. 15,250 16,990 16,999 17,500 19,280 onwards 21,999/ 27,999 29,999

124 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS BLACKBERRY COOLPAD GIONEE HONOR HTC

Model DTEK 50 Max M5 Plus S6 Pro X9

Display (inches/res) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080 5.2/1080 x 1920 5.5/ 1080 x 1920

Dimension (mm) 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99

Weight (grams) 135 170 210.8g 170 153 157 170

Processor/RAM QS 617/3GB QS 617/4GB Octa Core/3GB octa-core/4GB Kirin 950/4GB HS Kirin 935/3GB MT H X10/ 3GB

Operating system Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 16GB/2TB 64GB/128GB 64GB/128GB 64GB/256GB 32GB/128GB 16GB/128GB 32GB/2TB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 12MP,12MP/8MP 20MP/8MP 13MP/5MP

Battery (mAh) 3000 2,800 5,020 3,130 2,900 3,100 3,000

2G/3G/4G Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/No

Launch November,2016 May, 2016 May, 2016 October,2016 October, 2016 July, 2015 May, 2016

Price Rs. 21,000 24,999 27,000 21,130 29,000 22,999 25,990

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS HTC LG MOTOROLA

Model Desire 10 Pro Stylus 2 Stylus 2 Plus Play X4 Z 2 Play

Display (inches/res) 5.5/1920x1080 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920 5.5/1920x1080 5.2/1080x1920 5.5/1920X1080

Dimension (mm) 156.5x76x7.86 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9 156.4x76.4x6.99 148.4x73.4x8 156.2X76.2X5.99

Weight (grams) 165 145 146 136 165 163 145

Processor/RAM Helio P10/4GB Quad Core /2GB Octa Core/3GB QS 808/2GB QS 625/3GB QS630/3GB QS 626/4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.1 Android 7.1.1

Storage/Expandable 64GB/2TB 16GB/2TB 32GB/2TB 16GB,32GB/No 32GB/2TB 32GB/64GB/256GB 64GB/2TB

Rear/Front Camera 20MP/13MP 13MP/8MP 16MP/8MP 12.3MP/5MP 16MP/5MP 12+8MP/16MP 12MP/5MP

Battery (mAh) 3000 3,000 3,000 2,700 3,510 3,000 3,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch November,2016 May,2016 July, 2016 October, 2015 October,2016 October, 2017 July, 2017

Price Rs. 26,490 20,500 24,000 24,490/30,645 20,490 20,990 24,999 www.mymobileindia.com NOVEMBER 2018 I 125 MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS MOTOROLA NUBIA ONEPLUS

Model Z11 2 3T OnePlus 5 5T 6

Display (inches/res) 5.7/ 1440 x 2560 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1080 x 1920 6.01/1080x2160 6.28/1080x2280

Dimension (mm) 153.9 x 76.2 x 11.06 151.8x72.3x7.5 151.8x74.9x9.85 152.7x74.5x7.35 154.2 x 74.1 x 7.3 156.1x75x7.3 155.7x75.4x7.8

Weight (grams) 179 162 175 158 153 162 177

Processor/RAM QS 808/3GB QS 820/6GB QS 810/3GB&4GB QS 821/6GB QS 835/8GB QS835/6GB QS845/6GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 7.1.1 Android 7.1.1 Android 8.1

Storage/Expandable 16GB,32GB/128GB 64GB/2TB 64GB 64GB 64GB 64GB/128GB 64GB/128GB/256GB

Rear/Front Camera 21MP/5MP 16MP/8MP 13MP/5MP 16MP/16MP 16MP/16MP 16+20MP/16MP 16+20MP/16MP

Battery (mAh) 3,000 3000 3,300 3400 3,300 3300 3300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes No Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/No Yes/No

Launch September, 2015 December,2016 July, 2015 December.2016 June, 2017 November, 2017 May, 2018

Price Rs. 26,999/ 28,999 29,999 22,999 22,000 32,999 32,999 34,999

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS PANASONIC SAMSUNG SMARTRON SONY

Model Eluga X1 Pro NEW Galaxy A7 (2016) Galaxy A5/A7 (2017) J7 Pro t phone Xperia C4 Xperia XA

Display (inches/res) 6.18/1080x2246 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920X1080 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720

Dimension (mm) 155x75.5x7.9 151.5 x 74.1 x 7.3 144.8 x 71 x 7.3/ 150.3 x 77.4 x 7.8 158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 151.5X74.1X7.3 Weight (grams) 195 169 157/I86 157 149 147 137 Octa core Processor/RAM MT6771/4GB Octa Core/3GB Octa Core/2GB/3GB QS 810/4GB MT6752/2GB MTK H P10/2GB Exynos/3GB Operating system Android 8.1 (Oreo) Android 5.1.1 Android 6.0 Android 7.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 6GB/64GB/128GB 16GB/128GB 32GB/256GB 64GB 64GB/128GB 16GB/200GB 16GB/200GB

Rear/Front Camera 16MP+5MP/16MP 13MP/5MP 16MP/16MP/16MP/ 13MP/13MP 13MP/4MP 13MP/5MP 13MP/5MP 16MP Battery (mAh) 3,000 3,300 3000/3600 3,600 3,000 2,600 2,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/No

Launch October, 2018 December, 2015 March, 2017 July, 2017 July,2016 June, 2015 May, 2016

Price Rs. 26,990 25,900 28,990/33,490 20,900 22,999 20,800 20,990

126 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS SONY XIAOMI VIVO

Model Xperia Z3+ Xperia C5 Ultra Dual Mi 5 X5 Pro V3 Max VIVO V5 Plus V7 Plus

Display (inches/res) 5.2/ 1080 x 1920 6.0/1080 x 1920 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920 5.99/720x1440

Dimension (mm) 146.3 x 71.9 x 6.9 164.2 x 79.6 x 8.2 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3 155.9x75.8x7.7

Weight (grams) 144 187 129 151 168 159 160

Processor/RAM QS 810 /3GB MTK6752/2GB QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB QS450/4GB

Operating system Android 5.0 Android 5.1 Android 6.0 Android 5.0 Android 5.1 Android 6.0 Android 7.1.2

Storage/Expandable 32GB/128GB 16GB/200GB 32GB/No 16GB/128GB 32GB/128GB 64GB 64GB/256GB

Rear/Front Camera 20.7MP/5MP 13MP/13MP 16MP/4MP 13MP/8MP 13MP/8MP 12MP and 8MP/ 16MP/24MP 16 MP Battery (mAh) 2,930 2,930 3,000 2,450 3,000 3,160 3,225

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2015 August, 2015 April, 2016 June, 2015 April, 2016 42,736 September, 2017

Price Rs. 26,990 27,799 24,999 21,400 23,980 22,990 21,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS APPLE

Model iPhone 6 iPhone 6Plus iPhone SE iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus

Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080

Dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3

Weight (grams) 129 172 113 143 192 138 188

Processor/RAM A8,M8/1GB A8,M8/1GB A9,M9/2GB A9,M9/2GB A9,M9/2GB A10 Fusion, A10Fusion, M10/2GB M10/3GB Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 iOS 9 iOS 10 iOS 10

Storage/Expandable 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP

Battery (mAh) 1,810 2,915 1,614 1,715 2,750 1,960 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch September,2014 September,2014 March, 2016 September,2015 September,2015 October,2016 0ctober,2016

Price Rs. 23,999 24,999 onwards 24,000 onwards 39,990 onwards 48,998 onwards 45,775 omwards 59,999 onwards www.mymobileindia.com NOVEMBER 2018 I 127 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS APPLE ASUS BLACKBERRY

Model 8 8 Plus iPhone XS NEW Zenfone 3 Deluxe ZenFone AR DTEK 60 KEYone

Display (inches/res) 4.7/750 x 1334 5.5/1080x1920 5.8/1125 x 2436 5.7/(1920x1080) 5.7/1440x2560 5.5/2560x1440 4.5/1080 x 1620

Dimension (mm) 138.4 x 67.3 x 7.3 158.4 x 78.1 x 7.5 143.6x70.9x7.7 156.4x74.4x7.5 158.7 x 77.7 x 9 153.9x75.4x7 149.1 x 72.4 x 9.4

Weight (grams) 148 200 177 172 170 165 180

Processor/RAM A11 Bionic A11 Bionic A12 Bionic QS 820,821/6GB QS 821/8GB QS 820/4GB QS625/3GB/4GB

Operating system iOS 11 iOS 11 iOS 12 Android 6.0 Android 7.0 Android 6.0 Android 7.1

Storage/Expandable 2GB/64GB/256GB 3GB/64GB/256GB 4GB/64GB/256BG/512GB 256GB/128GB 64/256GB 32GB/2TB 32GB/64GB/256GB

Rear/Front Camera 12MP/7MP 12MP/12MP/7MP 12MP+12MP/7MP 23MP/8MP 23MP/8MP 21MP/8MP 12MP/8MP

Battery (mAh) 1,821 2,691 2,658 3,000 3,300 2,610 3,505

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes Yes Yes No Yes

Music Player/FM Yes/No Yes/No Yes/No Yes Yes Yes/No Yes/Yes

Launch September, 2017 September, 2017 September, 2018 September,2016 August, 2017 November,2016 August, 2017

Price Rs. 61,990 70,800 99,990 25,999 49,990 29,999 39,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS GOOGLE HUAWEI HTC

Model Pixel 2 Pixel 2 XL P9 P20 Pro 10 HTC U Play/Ultra

Display (inches/res) 5/1920x1080 6/1440X2880 5.7/1440 x 2560 5.2/1920x1080 6.1/1080x2240 5.2/ 2560X1440 5.2/1080X1920/ 5.7/2560X1440 Dimension (mm) 145.7x69.7x7.8 157.9x76.7x7.9 159.3 x 77.8 x 7.3 145x70.9x6.95 155 x 73.9 x 7.8 145.9 x 71.9x 9.0 162.41X79.79X7.99

Weight (grams) 143 175 178 144 180 161 145/175

Processor/RAM QS835/4GB QS835/4GB QS810 /3GB Kirin 955/3GB,4GB Kirin 970/6GB QS 820/4GB MediaTek/QS821

Operating system Android 8.0 Android 8.0 Android 6.0 Android 6.0 Android 8.1 Android 6.0 Android 6/Android 7

Storage/Expandable 64GB/128GB 64GB/128GB 32GB,64GB/No 32GB,64GB,/128GB 32GB/128GB 32GB/2TB 32GB/256GB/64GB/ 2TB Rear/Front Camera 12.2MP/8MP 12.2MP/8MP 12.3MP/8MP 12MP,12MP/8MP 40+20+8MP/24MP 12MP/5MP 16MP/16MP/16MP/ 12MP Battery (mAh) 2,700 2,700 3,450 3,000 4,000 3,000 2500/3000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes

Launch October, 2017 October, 2017 October, 2015 August,2016 April, 2018 May,2016 February, 2017

Price Rs. 61,000 81,000 34,999/ 39,999 39,999 64,990 34,999 29,999/53,999

128 I NOVEMBER 2018 MYMOBILE MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS HTC LG MOTOROLA OPPO

Model HTC U11 G4 Dual SIM G5 V20 Moto X Force Moto Z Find X

Display (inches/res) 5.5/2560X1440 5.5/1440 x 2560 5.3/ 2560x1440 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 6.42/1080X2340

Dimension (mm) 153.9 x 75.9 x 7.9 148.9 x 76.1 x 8.9 149.4x73.9x7.3 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 156.7x74.2x 9.4

Weight (grams) 169 155 159 174 169 136 186

Processor/RAM QS 835 QS 808 /3GB QS 820/4GB QS 820/4GB QS 810 /3GB QS 820/4GB QS845/8GB

Operating system Android 7.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1.1 Android 6.0 Android 8.1

Storage/Expandable 64GB/128GB 32GB/2TB 32GB/100GB 64GB/2TB 32GB,64GB/2TB 64GB/2TB 128GB/256GB

Rear/Front Camera 16MO/12MP 16MP/8MP 16MP/8MP 16MP,8MP/5MP 21MP/5MP 13MP/5MP 16MP+20MP/25MP

Battery (mAh) 3,000 3,000 2,800 3,200 3,760 2,600 3,730

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/No Yes/No Yes/Yes Yes/No Yes/No

Launch July, 2017 May, 2015 April,2016 December,2016 November, 2015 October,2016 July, 2017

Price Rs. 47,999 34,800 25,999 onwards 54,999 25,990 39,999 59,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS SAMSUNG

Model Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro Galaxy Note 5 Galaxy S7 Galaxy S7 Edge Galaxy S8/Plus

Display (inches/res) 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.8/6.2/2960X1440

Dimension (mm) 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7 148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1 Weight (grams) 138 132 210 171 152 157 155/173

Processor/RAM Octa core /3GB Octa core /3GB octa-core/4GB Quad core /4GB Exynos 8890/4GB Exynos 8890/4GB Exynos 8896

Operating system Android 5.0.2 Android 5.0.2 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 7.0

Storage/Expandable 32GB,/No 32GB/No 32GB/256GB 32GB/No 32GB/200GB 32GB/200GB 64/256GB

Rear/Front Camera 16MP/5MP 16MP/5MP 16MP/8MP 16MP/5MP 12MP/5MP 12MP/5MP 12MP/8MP

Battery (mAh) 2,550 2,600 5,000 3,000 3,000 3,600 3000/3500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes No Yes Yes No

Music Player/FM Yes/No Yes/No Yes/Yes Yes/No Yes/- Yes/- Yes

Launch March, 2015 April, 2015 September,2016 August, 2015 March, 2016 March, 2016 April, 2017

Price Rs. 26,990 34,900 32,490 40,900/43,900 32,900 38,900 53,00/58,900 www.mymobileindia.com NOVEMBER 2018 I 129 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE TABLETS MODELS

PARAMETERS SAMSUNG SONY VIVO APPLE

Model Note 8 Xperia Z5 Dual Xperia X Xperia Z5 Premium NEX iPad Mini 2 iPad Mini 4

Display (inches/res) 6.3/1440 x 2960 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 6.59/1080x2316 7.9/1536 x 2048 7.9/1536 x 2048

Dimension (mm) 162.5 x 74.8 x 8.6 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 162x77x8 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1

Weight (grams) 195 156.5g 152 181 199 331 298.8/304

Processor/RAM Exynos 8895/6GB QS 810/3GB QS 650/ 3GB QS 810/3GB QS845/8GB A7,M7/1GB A8,M8/2GB

Operating system Android 7.1.1 Android 5.1 Android 6.0 Android 6.0 Android 8.1 iOS 8 iOS 9

Storage/Expandable 64GB/128GB/256GB 32GB/200GB 64GB/ 200GB 32GB/200GB 8GB/128GB/256GB 16,32GB/No 16GB,64GB,128GB/No

Rear/Front Camera 12MP/12MP/8MP 23MP/5MP 23MP/13MP 23MP/5MP 12MP+5MP/8MP 5MP/1.2MP 8MP/1.2MP

Battery (mAh) 3,300 2,900 2,620 3,430 4,000 23.8w 19.1W

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes No No

Music Player/FM Yes/No Yes/- Yes/- Yes/Yes Yes/Yes Yes/No Yes/No

Launch September, 2017 November, 2015 July, 2016 November, 2015 July, 2018 November, 2015 Spetember, 2015

Price Rs. 67,900 37,000 38,990 47,990 44,990 28,460 onwards 44,500

TABLETS TABLETS TABLETS MODELS

PARAMETERS APPLE ASUS MICROMAX SAMSUNG iPad Pro 9.7-inch iPad Pro 12.9-inch Model iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular ZenPad 8 LapTab Galaxy Tab S3 9.7 Tab A Display (inches/res) 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 10.1/1280X800 9.7/ 1536 x 2048 8/800 x 1280

Dimension (mm) 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 259.2 x 175.4 x 9.2 237.3 x 169 x 6 212.1 x 124.1 x 8.9

Weight (grams) 437 1 713/ 723 350 1.1kg 429 364

Processor/RAM A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Intel 4 Gen/2GB QS 820/3GB QS425/2GB

Operating system iOS 9 iOS 9.3 iOS 9 Android 5.0 Windows 10 Android 7.0 Android 7.1 32GB,128GB,256GB/ Storage/Expandable 16GB, 64GB/No 32GB/No 16GB/- 32GB/64GB 32GB/256GB 16GB/256GB No Rear/Front Camera 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 2MP/2MP 13MP/5MP 8MP/5MP

Battery (mAh) 27.3W 27.9 W 38.5W 4,000 7,700 6,000 5,000

2G/3G/4G - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch October, 2014 March, 2016 November, 2015 July, 2015 2,015 June, 2017 October, 2017 49,900 Onwards/ Price Rs. 38,000 65,900 nwards/ 12,496 10,999 47,990 17,990 61,900 onwards 85,900 onwards

130 I NOVEMBER 2018 MYMOBILE ADD-ONS

Truvison TW2462 Gaming TV Bringing versatility to your gaming Price: iNr 10,990 experience

xpanding its range of LED TV products in India, The brand new TV also boasts of 20W speakers EEurope-based consumer electronics brand Truvison with Dolby Digital Sound. Connectivity options recently introduced TW2462 LED TV. The new TV that the television offers include 1 HDMI input features a 24-inch IPS display that is said to eliminate and 2 USb inputs. This allows users to stream Corner Gadget darkened areas on the screen. The screen comes with movies and music from pen drives or HDD full HD resolution and A+ grade panel. It also features conveniently, the company said. Furthermore, the several inbuilt NES games display which the company TV comes with a customization backlight mode. The says create perfect blacks with infinite contrast ratio. Truvison TV claims to have lowest power consumption. The TV also comes equipped with instantaneous It is available at various retail stores across the response time and fast moving scenes. country.n

SW300 Smartwatch the voice-activated device from astrum acts as your fitness buddy

xpanding its portfolio, Astrum has entered the heart-rate is detected, the smartwatch will automatically E‘wearable segment’ with the launch of SW300 send an alert to the user. smartwatch, designed for the modern needs. The watch The smartwatch is capable of making and receiving functions as a smart device when synchronized with the phone calls directly via bluetooth connected mobile smartphone. phones and displaying real time messages, including The smartwatch comes in a wide circular design, WeChat and incoming phone call notifications, all of which with 1.3-inch Full colored TFT round screen. The watch allows users to more conveniently stay connected with also supports sedentary and drinking reminder that will their friends, family and business associates. Despite its push you to achieve your daily targets. Additionally, the small size, the smartwatch also offers sleep tracking which best way of interacting with the smartwatch is to tap includes sleep stages, sleep routine reminders and speak to “Siri” that will operate your and sleep coaching. Integrated with every command and guide you. Acting an advanced security feature, its as a fitness buddy, the smartwatch ‘anti-lost feature’ will help you to is equipped with a 200mAh locate your phone at the time of battery which requires 2 hours emergency. The smartwatch, which of charging. It’s full-day bP and is also IP67 water resistant, comes heart-rate recording makes the with a 1-year warranty. The device feature a valuable training and is available with leading retail and performance-tracking tool. on the online stores across India.n other side, when an irregular bP or Price: iNr 3,390 www.mymobileindia.com NOVEMbER 2018 | 131 132 | NOVEMbER 2018 Gadget Corner ADD- H through a micro USb cable and offers 100 hours ofhours 100 offers and cable USb micro a through NE04 neckbandearphonechargesquicklyin2hours the built-inmic,remoteandaudiocontrolbutton.The wi Take volume andaudiomusic manage shuffle calls, and comeswithatransmissiondistanceof10meters. adjust for easy a is perfect and fit.neck It supportsthe bluetooth versionaround 4.2 securely sits band the w ear, the in comfortably fit pods the weight, light Extreme commuting. while or gym work, at it be use, makes it an accessory to flaunt as well as for everyday the into foray segment. accessories mobile M-tech’s mark to recently was brand introduced Nexez The earphone. neckband bluetooth Neckband M-tech NexezNE04 as for everyday use as foreveryday toflauntaswell An accessory J offers features like 31 31 like features offers user interfaceofPioneerSoundTune app,whichalso sound tuning of the sound processor through the simple by Pioneer’s SoundTune app.onecanpersonalizethe controlled easily be can DeQ-S1000A 48-bit the ioS, and Android with Compatible systems. audio fitted optimize the sound quality and clarity of their factory- c users the this, With market. Indian the in S1000A factory-fitted audio system audiosystem factory-fitted The universalsoundprocessorthatenhancestheof Pioneer DEQ-S1000A The trendyandversatiledesignoftheNexezNE04 introduced a new universal sound processor, the DeQ- apanese car infotainment manufacturer Pioneer has first product under its Nexez brand – the NE04 the – brand Nexez its under product first thelaunched has M-tech manufacturer andset ONS

iNr 12,750 iNr Price : : Price

hile hile th th to to ly ly an an Mall. like Amazon, Snapdeal, Flipkart, Shopclues and Paytm of points retail e-commerce and all leading formats 20,0 at country the across available is product The time. standby dealer. Pioneer authorized an from purchased be can S1000A experience. Available inMatteblackcolour, theDEQ- entertainmentimmersive truly a passengers the gives or café in a car through the live simulation feature and company claimed.Itcreatesanambianceofaconcert theowners, car the amongst choice prime a S1000A refined quality sound reproduction makes Pioneer’s DEQ- managed. be can tuning audio the DEQ, USb with by smartphone of smartphone. connection user’s the by done is it as too, easyquite is process tuningcar. Thethe in connect only requires a car specific harness (sold separately) to as simple and quick installation is process The fix. quality of existing car audio systems without any quick- simulation. Crossover settings, Super “Todoroki” Sound, and Liv mode, network 3-Way Time alignment, equalizer, bAnD The Nexez NE04 comes in black and Red colours. colours. Red and black in comes NE04 Nexez The The high-performance of 48-bit dual-core DSP for for DSP dual-core 48-bit of high-performance The sound the upgrade to users the allows processor The n n iNr 1,299 iNr Price : : Price

MY sites MOBILE 00 00 it e ADD-ONS Element Case X1 Series Cases For Apple enthusiasts who wish to have robust cases to protect their iPhones fter redefining the ultra-premium accessories market Aworldwide, high-end phone-case maker Element Case has now decided to strengthen its presence in the India market via its premium offering for the latest iPhones, the X1 series of ultra protective, unique and innovative iPhone cases. In a recent survey done by the company, it was observed that 90% of the people surveyed had dropped their expensive phones at least once in a month, with a a distinctive design sense in its X1 Series of the latest small minority claiming to accidentally drop their phones iPhone Cases. even six times a month. Under the X1 Series umbrella, Element Case has Fueled by inspiration and creative exploration, the introduced the Rally, Illusion, Shadow and Vapor-S Gadget Corner Gadget Element Case X1 Series has been introduced in India variants of iPhone cases. Each variant comes with to cater to all the new iPhone models, the XS, XS Max unique features and innovative craftsmanship to protect as well as the XR. The X1 Series by Element Case is an and enhance the image of the latest iPhones. All variants extension of its X icon used by Element Case on its 10th are designed to meet military specification drop test anniversary and is symbolic of the concepts of extra, requirements and support wireless charging as well. experimental and the unknown. Element Case aims to Element Case X1 Series of iPhone cases will shortly not just provide phone protection but also challenge the be available in India in multiple variants at most Apple status quo by introducing ultra-premium materials and Channel Partners and online via Amazon. n

Detel Bluetooth Speakers To make you party-ready for this festive season

eature phone brand Detel has now come up with four with pen drive, micro SD card and AUX to enjoy back- Fnew portable bluetooth speakers namely- rockstar, to-back music. Apart from Detel Jazz, the other three Sargam, Carvan and Jazz with a price starting from rs devices are equipped with mic and calling features. The 849. Said to be a perfect companion for music lovers, speakers are backed by 3.7v-1200 mAh battery each the speakers come with v4.0+eDr bluetooth version and that takes up to four hours to charge. The Jazz, however, Fm radio support. Users can also connect their devices must be plugged in while playing. The speakers are designed to suit varied situations. The Detel Jazz is perfect for indoor gatherings, whereas the other three devices offer a perfect combination of Price: portability and a powerful audio experience with an aim Starting from INR 849 to give the party goers the freedom to take their party anywhere they go. The Detel rockstar, Sargam, Carvan, and Jazz, priced at rs 999, rs 899, rs 849 and rs 2,499 respectively, are available for purchase on Detel’s official website and its recently-launched mobile application. For bulk-buying, the products are available for purchase on b2bAdda.com, India’s first hybrid e-distribution platform.n

www.mymobileindia.com november 2018 | 133 134 | NOVEMbER 2018 Gadget Corner ADD- C n-oc NC arn ad at ar bluetooth Pair Fast and pairing NFC one-touch sound. noise cancellationtechnologytooffernoise-free,clear equipped with a built-in microphone and Qualcomm cV offers 11hoursofplaybacktime.Theamplifiercomes charge fully to hours 1.5 only take to claims which The bTR3 is by backed db a batte distortion. 300mAh that is said to offer 124 db Signal-to-Noise ratio and 107 strength. processing and support. The chip is also transmission said to be 24-bit more stable with in signal comes that chipsetbluetooth CR8675 Qualcomm by powered is It LHDC. and LDAC, HD, aptX Latency, Low aptX aptX, SbC,AAC, including codecs audio wireless latest all The bTR3 is said to be the first-ever amplifier to support Bluetooth amplifier high-fidelity The portable FiiO BTR3 S Price : : Price An essentialaccompanimentforlongcarrides Extenders CarCharger Digitek Smart of use. The accessory offers quick service with its with service quick offers accessory The use. of technology, the car charger c intelligent incorporated the With cars. most with and compatibi usage for universal designed uniquely beenhave devices smart The devices. their charge to charging car These passen seat rear the to convenience offer DCe-96v. extenders and QC DCe-72v – Other features on the board include volume control, control, volume include board the on features Other The bluetoothamplifiercomeswithAK4376ADAC portable high-fidelity bluetooth amplifier in India. India. in amplifier bluetooth high-fidelity portable hinese audio company FiiO has launched the bTR3 martphone accessories brand Digitek recently recently Digitek brand launched twomodelsoftheCarChargerextender accessories martphone iNr 1,195 (dCe-72V QC) (dCe-72V 1,195 iNr iNr 1,095 (dCe-96V); (dCe-96V); 1,095 iNr ONS

exemplifies safety and ease

and and ultra ultra ircuit ircuit gers gers lity lity ry ry C company’s website. handy. It is available online as well as offline and on the or attached through a rear clip, making it ergonomically lanya a from hanged be either can 3 bTR The status. working and charging codec, audio bluetooth input fingerprints. There is also a RGb light indicator for the the off keep to coating oleophobic and glass 2.5D 58x25x10.4 mm. measures and gram 25 about weighs device The Siri. It alsocomeswithvoiceassistantsupportforApple’s 3.5mm audio cable to connect to a home audio system. aand functionality DAC Type-CUSb with connector On front, the functionality. the devic connectivity per the specifications, is 7.2A and 9.6A respectivel 9.6A and 7.2A is specifications, the per current of the i.e. chargers DCE-72V QC outp and USb DCE-96V The over. world the used be to suitable is th to 24Vsupply 12V with be used can chargers These for the most robust and protected charging experience. charging current for gadgets and provides the ideal built T in smart ID chip overheating. intelligent and circuit detects charging optimum over current, over from fitted with smart safety systems that protect the gadgets can charge up to 4 gadgets at a time. The chargers are extended with backseat 2 the at and seat front the from any corner in the vehicle. The four USb ports, 2 at the six feet cable, the car charger ports are accessible Amazon, Flipkart, etc. like platforms e-commerce and outlets accessories enjoyment. continuous for prolonged car journeys and a perfect companion for is a prereq device The capabilities. charging rapid The amplifier offers an aluminium alloy body with with body alloy aluminium an offers amplifier The These devicesareavailableat mobileaswellcar The device can be plugged into the car’s CLA clip. n n

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Letstrack Premium Series The tracking device works even in unstable network areas

PS security company Letstrack has launched its this feature allows GPremium Series of real-time tracking device for the owner to tap fleet management companies. In order to minimize the Engine cut button cases of robbery and theft in low connectivity areas, the and dismantle the Letstrack Premium Series device works even in unstable functioning of vehicle network areas to keep the owner updated about location within a second. of his vehicle and driver. This feature has also Incidents of robbery in transportation business resulted in recovering INR 8,999 usually happen in odd hours when robbers can easily various robbed vehicles Price : take the vehicle to secluded far off places where network by their owners without any delay, it said. Gadget Corner Gadget connectivity is low. Therefore, Letstrack Premium Series In addition, Letstrack Premium series has added an solves this critical issue of Remote Connectivity and SOS button, also known as Rescue feature which is meant works well even in unstable network areas. Irrespective to be used only in an emergency for driver or passenger of unstable network, the device gives accurate tracking safety. by pressing the SOS button, an instant alert is information to the fleet owner, the company claimed. sent to the vehicle owner via notification on the app or Letstrack Premium series also comes with its prime email. The device is said to be extremely weightless Engine cut feature and Full Vehicle monitoring. In case of a which is easy to keep in a bag, pocket or fastened with mishap or if the driver is moving in any suspicious location, the belt. n

Astrum TM085 Trolley Speaker Experience the party on the wheels

ew technology brand Astrum has introduced a new speaker with 40Watt rmS delivers an exceptional sound Ntrolley multimedia speaker, the Tm085, which experience, at both high and low volumes, the the company claims is a right package to company said. Its 8-inch woofer dispenses experience the party on the wheels with heart thumping bass, ensuring that you the powerful sound performance and a big always experience clear highs and mids, Price : INR 3,890 battery to keep you going. According to with a stupendous level of detail, it the company, the Tm085 is an apt added. choice for backyard parties, weddings on the connectivity front, the or travel. The trolley speaker is speaker supports USb and SD/mmC made portable with a handle and cards along with bluetooth and the castor wheels to slide it around. very unique, Sleep function. The With 7.4v2A lead-acid battery, the speaker also comes with built-in speaker keeps the party going for Fm and a full functional remote up to three hours non-stop, and control. The speaker also comes with also gets fully charged under eight wireless microphones for karaoke hours. and entertainment so that you enjoy The 24 LeD lights circular light making your own music. The product display claim to enhance your is available with leading retail and experience to the next level. The online stores. n

www.mymobileindia.com november 2018 | 135 136 | november 2018 Gadget Corner ADD- C and RISC microprocessor that ensures fast charging charging fast and efficient output. The dual output givesensures a maximum that microprocessor RISC and the battery status. in mind,italsoincludesLEDIndicatorwhichexhibits and with suita power practicality waste. Engineered a avoid to use in not when dormant remains also and functionality. The is functionality. powerbank said to be lighter – dischargecyclecomplimentingtheslimprofilewith The up supports powerbank to 500 times char 4KP. QHm – 4,000mAh of capacity a with powerbank QHM 4KP QHM 4KP dynamic lifestyle In syncwiththe Powerbank Oraimo RoadsterOCM-BH10 A two-in-one accessory makingdrivetimesimpler A two-in-oneaccessory The powerbank comes with Dual Charging interface interface Charging Dual with comes powerbank The QHmPL has launched its slimmest pocket-sized pocket-sized slimmest its launched has QHmPL company peripherals IT and electronics onsumer ONS iNr 1,199 iNr Price : : Price

O 4.2 technology that is compatibleis that technology 4.2 version bluetooth new the supports power. it is located or whether it has enough without having to worry about where which helps charge the dock headset effortlessly charging magnetic a via charging auto facilitates gadget whenever and wherever needed. The in mode to order ready, stay standby always-on-the- an features bH10 compact and handy roadster oCm- car charger. plus headset wireless in-one two- a is gadget The oCm-bH10. the sturdy, stylish and cool roadster drive time simpler with the making launch in of ahead step a taken has In terms of connectivity, it it connectivity, of terms In company,thethe to According raimo, the smart accessory accessory brand from Transsion Holdings, smart the raimo, to to carry bility bility ny ny ge ge retail and e-commerce stores in India lea with is and available White and of black shades incomes product The times. all at safety device and user maximum assures which Protection, Voltage Over a Protection Discharge Over Protection, Over-charge Protection,Circuit Short - features safety advanced and tablets. smartphones popular all with compatible device, connected the on based output adjusts powerbank the automatically cent, per 80 to up of rate Wi conversion go. the on are you while even go, one at two devices charge to you allows which 5V-2AMPS, of output bIS certified, the powerbank equips a multitude of

said. care of the car and gadgets, oraimo takesalso but device-charging of efficiency increased ensure only not that features advanced more protection, temperature control and multi-protection safety system, surge the as such features cool some has also devices gadget The simultaneously. two charge to enough which is power of watts 15.5 to up out pump can that ports two houses charging, theroadsteroCm-bH10 the call. endto charger the into docked be the headset answers a call, it has to answer/end calls – while picking up a offers to very interface auto simple HD voice quality, the headset speaker digital clear crystal a with and Along products. mobile various with t s a f - a r t x e h t i w d e p p i u q e n

Price : n iNr 999 MY ding ding MOBILE nd nd th th ADD-ONS

Toreto Whizz The waterproof headsets with in-built memory

oreto recently launched its new waterproof wireless Users can play music Tearphones, the Whizz which claims to give a battery d i r e c t l y f r o m t h e s e backup of up to 8 hours with a 200mAh cell. They are earphones. They can both waterproof and wireless which, the company says, connect the earphones makes them ideal for all sporting enthusiasts and can be with their smartphones via Price : used while swimming, jogging etc. The company claims bluetooth and listen to their iNr 3,999 that one can enjoy 30 minutes of music in 1-metre favourite songs. They can also depth. With an 8Gb inbuilt memory, users will be able to control the volume and also accept store their favourite songs on the earphones, nullifying or reject calls with one push of a the need to carry their smartphones all the time. button. The Whizz reportedly also comes with the feature The Whizz earphones support a of redialling a number. on triple clicking the multi micro-USb charging port for charging Gadget Corner Gadget Functional button (mFb), users can simply redial purposes. They come packed with two the last called/dialled number of the paired phone/ sets of earbuds, user manual and device. As per the company, the earphones come with a a one-year warranty. The frequency range of 2.40GHz -2.48GHz which works up earphones are available in to a distance of 10 metres. With the dimensions of the Classic black colour at retail product being 54x48x30mm, it supports 4.2 bluetooth stores and across all leading e-commerce platforms in versions and all mP3/WmA/WAv/APe/FLAC . India. n

JVC XS-XN21 2.1 Speaker Armed with cutting edge sound technology

apanese brand JvC that entered India with veira embedded in the speaker. JGroup has launched its new 2.1 home audio speaker boasting the powerful clarity of sound with 500 Watt range, XS-Xn21, which claims to be loaded with powerful PmPo, the speaker brings an edgy roughness balanced sound drivers and effective audio technology for an with style. The 4-inch subwoofer system packs the incredible sound experience. According to the company, loudest sound possible, the company said. The speaker the speaker is armed with cutting edge sound technology produces thumping sound with 16W of output power. that offers an immersive audio experience with dramatic The speaker connects to a smartphone, laptop or smart styling and unique LeD lights. Check the track’s details, Tv with the inbuilt bluetooth feature. User can also volume or adjustments, on the bright LeD screen connect the USb devices, or SD card, to play the songs from any storage space. In addition, the AUX allows direct connect to the speaker. The speaker comes with inbuilt Fm radio function. Price : Adjust the volume, change the track or operate iNr 5,999 the speaker from anywhere across the room; with the remote control console, the power to operate the speaker is in users hands. The speaker is currently available online with Flipkart and leading retail stores in India. n

november 2018 | 137 ADD-ONS

WH-1000XM3 Headphones The next-level noise cancelling technology from Sony

urther strengthening its position in audio segment, mode, Sense engine, Touch Control and a claimed battery FJapanese brand Sony has launched the WH- life of 30 hours with support for quick charge. 1000m3 around ear headphones in India as part of The WH-1000Xm3 headphones feature new HD noise the highly-accredited Sony 1000x series. The new Cancelling Processor Qn1 with approximately four times headphones include all the features from previous improved performance than its predecessor. The company WH-1000Xm2 models along claims the new component can negate transport noise with other improvements and further cancels out daily background sounds such i n c l u d i n g u p g r a d e d as street noise and human voices. With Dual noise n o i s e C a n c e l l a t i o n Sensor, the headphones can capture ambient for improved audio noise with dual microphones and then passes

Gadget Corner Gadget q u a l i t y . K e y the data to the processor to cancel the noise. highlights of the The new Sony headphones include a h e a d p h o n e s 40mm driver unit with Liquid Crystal Polymer include Quick diaphragm known to handle heavy beat and A t t e n t i o n reproduce a range of frequencies up to 40kHz. With Quick Attention mode, users can place their right hand over the right housing to decrease music volume to respond to those around them. Customisable Automatic Power Price: off function on the companion Headphones Connect app allows the headphones to stay iNr 29,990 on in noise Cancellation mode without being connected to a device. The WH-1000Xm3 weighs 255 grams and come with deeper ear cup and a thicker headband cushion and is available in black or platinum silver with gold highlights. The headphones come with smart listening features such as Adaptive Sound Control which detects user’s physical situation and activity such as travelling, walking and waiting and accordingly adjusts ambient sound settings. The Headphones Connect App enables to use Smart Listening by Adaptive Sound Control, control ambient sound settings and adjust the sound levels with the equaliser. Claimed to have a battery life of 30 hours, the Sony headphones support Quick Charging function that provides five hours of wireless playback with ten minutes of charging via USb Type C port. The WH-1000XM3 will be available at Sony Centers and other electronic stores in India, in black and Platinum Silver colours. n

138 | november 2018 MYMOBILE U Bringing the next wave of disruption of wave next the Bringing TCL QLED 65X4 & AI TVs TVs AI & 65X4 QLED TCL and has built-in Chromecast as well. onboard storage. The Tv also comes with voice search GPU with dual-core coupled 2.5Gb rAm and 16Gb of CPU QLeD and Tv a by is a powered quad-core 64-bit Theoutput. of watts 40 delivers which technology Harman Kardonbranded speakers withDolby Audio The Tv with also equipped comes experience. viewing natural colours with great level of details and produce smooth to said rate, refresh 120Hz and technology Compensation) estimation-motion (motion memC dimming, micro with panel LeD) Dot (Quantum QLeD UHD 4K 65-inch a features 65X4 QLeD TCL Jio netflix, YouTube, Cinema, voot and as more. such media services several with streaming pre-loaded come and support run Android Tv 8.0 oreo operating system with HDr televisions the both India. new in series S6500 Tv AI the with along Tv smart 65X4 QLeD UHD 4K newits with up come has TCL major tech Chinese Speaking of the S6500 series, the AI-enabled AI-enabled the series, S6500 the of Speaking the specifications, technical the of terms In v akt ih utn-de technology, cutting-edge with market Tv nderlining itspushtodisrupttheIndiansmart

major online and offline retail partners. all via available are TVs S6500 respectively.The 31,990 Rs and 27,990 Rs of tags price at come models 49-inch and 43-inch the and model 40-inch starts at Rs 16,990 for 32-inch model, Rs 24,990 fo retail of partners. the all across available be later of part as Amazon willIt 25. october starting via offer discount festival 1,09,990 rs at available Tv is priced at rs 1,49,990, but it will be made made be will it but 1,49,990, rs at priced is Tv 40-inch, 43-inch and 49-inch. 32-inch, – sizes four in available are Tvs Chromecast, and white LeD HD backlight. The S6500 Google Sound, Surround Dolby dimming, micro HDr10, support also they and optimization, image IPQ video processing engine to provide 4-dimensional 8Gb of internal storage. Apart and from rAm this, 1.5Gb it with features an coupled GPU dual-core a and voice commands. The Tv is powered by quad-core CPU Tvs can be used to control several IoT devices using television comes with Google Assistant. The S6500

On the other hand, the S6500 TV lineup price price lineup TV S6500 the hand, other the On Talking about the prices, the QLeD 65X4 4K UHD 65X4 QLeD the prices, the about Talking ADD- fline and online online and fline n ONS NOVEMbER 2018 | r

139 Gadget Corner ADD-ONS

Aisen A55UDS972 4K UHD Edge LED TV Experience the ultimate theatre experience at home

omegrown brand Aisen has come up with a 55- experience and output power of Audio is 16W. Featuring Hinch A55UDS972 4K UHD edge LeD smart Tv Hotkeys —Remote Control, the TV comes with Single for theatre experience. The company claims that the touch button to access Multimedia, Wi-Fi, and on- Tv renders true colours, contrast, details, and crisp demand popular video application. With the help of and bright images. E-share, one can cast their smart device’s screen on With the 4K UHD and IPS Panel technology, the the TV and experience the world of entertainment on a company says that the Tv injects extra brightness focusing bigger screen. on smaller details and crisp colours. Furthermore, Aisen On the connectivity front, the TV includes three Gadget Corner Gadget asserts that the Tv also brings stable picture quality distinct HDMI inputs and 4 USb ports, allowing you with no after image or flashing in case the screen is to connect your laptop, gaming console and others. touched, while the High Transmittance facilitates high One can also connect the smart TV to the internet and resolution with low power consumption. watch various movies, TV series, with just a click on The new smart TV is powered by a quad-core processor the remote. clocked at 1.5GHz. The processor is integrated with The 55-inch A55UDS972 4K UHD Edge LED TV is 2Gb of RAM and16Gb of storage. It comes with an available for purchase at retail stores across various inbuilt Dolby Audio, featuring the surround sound cities in India. n

Price: iNr 55,950

140 | NOVEMbER 2018 MYMOBILE ADD-ONS

Samsung Galaxy Tab S4 lets you super task - anytime, anywhere Gadget Corner Gadget

Price: iNr 57,900

outh Korean tech major Samsung recently bigger monitor with an HDMI adapter. The redesigned Slaunched in India its flagship tablet, known as S Pen offers an authentic handwriting experience, the Galaxy Tab S4, a new two-in-one Android tablet suitable for drawing, taking notes, and messaging. that comes equipped with Samsung Dex and S Pen. The Galaxy Tab S4 is available in black and Grey The Galaxy Tab S4 sports narrower bezels to fit a 10.5- colour variants on Samsung Online Shop and leading inch display with Super AMOLED technology, as well offline retail stores, the South Korean tech giant said, as a 16:10 screen ratio. adding that it will also be available on Amazon. Powered by a 7,300mAh battery, the Galaxy Tab The company also announced several offers for those S4 also comes with four speakers tuned by AKG and who want to buy the flagship tablet. Those with HDFC Dolby Atmos immersive sound technology. Samsung bank credit cards will be able to avail an introductory DeX optimises the user experience for work situations offer that lets consumers get Rs 5,000 cashback on and gives what they want from a PC experience, a purchase of Galaxy Tab S4. Furthermore, the Galaxy big screen, a full-size keyboard and a mouse. In Tab S4 customers on Jio 4G, would be entitled to get Standalone mode, one can enjoy a PC-like interface instant cashback of Rs 2,750 on recharging with Rs even without a monitor or the “book Cover” Keyboard, 198 or Rs 299 plan. They would also get double data the company said. benefits on every recharge for the next four recharges. In Dual mode, users can connect the tablet to a n

www.mymobileindia.com NOVEMbER 2018 | 141 142 | NOVEMbER 2018 Gadget Corner ADD- H The first-ever TV under Micromax sub-brand YU sub-brand Micromax under TV first-ever The YuphoriaTV Smart host of interesting features that make it a good bu good a it make that features interesting of host laptops among others. consoles gaming box, top set drives, pen and drives various devicesincludingstoragesuchashard ports, and one VGA port which enables it to connect with 2.0USb two ports, HDMI Wi-Fi,three features it and memory. internal 8Gb and RAM 1Gb with comes and processor quad-core a by powered I degrees. 170 of angle viewing a and pixels 1080 x comes witha40-inchscreenandresolutionof1920 LED YU The Yuphoria TV in India. Smart YU Yuphoria The newly launched YU Yuphoria TV comes with a with comes TV Yuphoria YU launched newly The system operating TV The on YU runs Android Yuphoria sub-brand Yu has launched its its launched Yu has sub-brand Informatics’ micromax major electronics omegrown ONS first LED television- television- LED first

y. For y.For and and t is is t TV TV a 24watt sound output. The LED smart television is is television smart available LED exclusively on Amazon India. The output. sound 24watt a the Yu LED TV prov Yuphoria is concerned, the audio fa As smartphones. their through TV the operate and wireless the television, smartphone control feature enables users to play games Yuphoria YU the on phones sharing feature allows users to watch content from their media- its While smartphones. other with connectivity wi connect to it Apple devices seamlessly. enables which Airplay, for support on their TV screens. Apart from this, the TV also features the HD to con mirror and laptops smartphones users’ withconnect to it enables which feature, (MHL) Link starters, Yu’s LED TV comes with a Mobile High Definition besides, the YU Yuphoria also provides seamless provides also Yuphoria YU the besides, Price: Price: INR 18,499 INR n MY MOBILE ides ides tent tent r as as r th th ADD-ONS

Plantronics BackBeat FIT & BackBeat GO Headset Series Made for active enthusiasts and travelers

ith festive season in mind, audio pioneer Plantronics mix of wearing styles, price points, colours and solutions Wrecently rolled out a series of wireless headsets in to offer advanced feature customization, and enhanced India, namely backbeat FIT 350, backbeat FIT 2100, safety. built and designed with durable, sweatproof and backbeat FIT 3100 and backbeat Go 810. The products waterproof material, the new backbeat FIT 2100 and are available through its authorized distributor rashi backbeat FIT 3100 are made to get you through your Peripherals with multiple colour options. The backbeat FIT workouts. headsets boast of an “Always Aware” feature that enables BackBeat FIT 350: building on the success of the outdoor enthusiasts to “hear what truly matters”. backbeat FIT 300 Series, the backbeat FIT 350 wireless While the backbeat FIT 350 is priced at rs 6,490 and sports earbuds are discreet and ultra-light, designed to comes in black/Grey, Grey/bone and Grey/blue colours, help users push through even their most rigorous workouts

the backbeat FIT 2100 comes at rs 8,100 and will be with stability and comfort in mind. Corner Gadget available in black, Grey, blue and Lava black colours. The BackBeat GO 810: backbeat Go 810 is wireless, over- backbeat FIT 3100 is priced at rs 11,990 and comes in the-ear headphone that packs up to 22 hours of listening black and Grey colours. The backbeat Go 810 is priced time for commuters and travelers, allowing one to focus at rs 11,990 and has been launched in Graphite black, on what matters amid the clamor of the surroundings. navy blue and bone White colours. each new member of the backbeat Go family is designed BackBeat FIT 2100 & 3100: expanding its sports for all-day comfort and customization so users can make portfolio, Plantronics has introduced backbeat FIT the most of their listening experience, all at an affordable 2100 and 3100. These wireless sports earbuds offer a price point. n

www.mymobileindia.com november 2018 | 143 144 | november 2018 Gadget Corner ADD- H ratio with better brightness and contrast. Integrat contrast. and brightness better with ratio content at the highest level of details with a 16:9 Ful aspect watching for allows Tv new The quality. picture HD resolution of 1920 x1080p which provides superior videos and photos from the comfort of their sofa. Tv to stream their favourite content like movies, music, (miracast) feature in the new easy Connect Le mobile phones to connect with the built-in Smart Share Androidtheir on mirroring Screen or view Smart like simply followtheprocessofturningonpre-loadedapp Users bluetooth. or Wi-Fi like options connectivity mobile their screening content of on the way large screen of smart the a LeD Tv without internetusers mobile come -- Andro the gives which feature, (80cm-HD) Share Smart the with Le32b9200Wb and HD) Full The two new LeD Tv models -- Le43b9200Wb (108cm- season. festive the for series) (b9200Wb India in content from your smartphone your from content streaming of pleasure the Enjoy Haier Easy Connect LED TVs TVs LED Connect Easy Haier The Haier Le43b9200Wb LeD Tv comes with Full Full with comes Tv LeD Le43b9200Wb Haier The ome appliances brand Haier has launched an an launched televisions has LeD Connect easy of range all-new Haier brand appliances ome ONS l HD HD l can can ed ed id id D

India. 2 with comes HDMI inputs and a USb port for better connectivity. LE32b9200Wb Haier The fluctuation. also and home at features the Auto volume Leveler to control the volume sound-effect like theatre provides which decoder digital Dolby and output sound 10W*2 The quality. new LeD picture Tv an comes excellent provides which 1366x768p of resolution HD an offers desired content. to connectseveralentertainmentgadgetsplaytheir Connectivity options like 3 experience. HDmI inputs and a USb port immersive enable users more a that provides output audio high-quality produces LeD new the with 10W*2 stereo speakers with Dolby digital decoder, both the smart televisions are available across available are televisions smart the both LeD Tv, The Le32b9200Wb Haier on the hand, other n

Price: Price: iNr 22,990 (le32b9200Wb); INR 40,990 (LE43B9200WB) 40,990 INR [email protected] MY with with MOBILE

VANTAGE POINT Making your smart devices smarter and safer for you By Gaurav Sharma

n order to make the mobile and Wi-Fi communication airports, oil refineries, large manufacturing units, hospitals, social devices safer, Syenergy environics Limited has launched & educational institutions, hotels and corporate offices of many envirochip, which purifies the electromagnetic radiations multinationals. from various devices like mobile phone, Laptop, Wi-Fi- After extensive research on radiations emitted from Mobile Exclusive I router,tab,etc. and make them safer for you. Phones, Mobile Transmission Towers, Computers and other Syenergy Environics Limited is a personal electronic gadgets, “Envirochip”was developed,which company headquartered in Gurgaon, changes the nature of radiation, and makes the radiations from the India, has been studying the impact devices non-bio-effective for the human body without reducing of various Natural, Environmental the signal strength or quality of the device. and man-made Radiations and The constant exposure to Electromagnetic Radiation (EMR) developed solutions to improve the is a silent killer as we are surrounded by them 24X7 through health parameters of human beings multiple devices at home and at work. The fact that EMR is affected by these Radiations and invisible to the human eye makes it even more dangerous. developed a science and a service There are innumerable scientific studies that have proven known as “Environics”, which that prolonged exposure to EMR have a detrimental effect on the corrects the effect of some of the human health, some of which may be increase in stress levels, harmful radiations and energy flows insomnia, developmental malformations in children, tumour from Geopathic Stresses (Earth’s growth and even cancer in extreme cases. It also adversely natural sources of Radiation) in our affects the reproductive health of both women & men. World living and working Environment – Health Organisation (WHO) has classified mobile radiations as Homes, Offices, Factories, etc. possibly carcinogenic (cancerous) in Level 2b category in the year 2011. The Organisation is dedicated to finding solutions to negate Envirochip has undergone extensive tests in reputed medical the harmful effects of electromagnetic radiations. Their and scientific institutions in India and abroad. Tests on more solutions have been implemented in 12 countries, 74 cities than 500 people have shown that their stress levels reduced by and over 2,000 establishments, including over 5%, which is medically significant. Improvements can be seen in various health parameters such as pulse rate (heart rate) and immunity. The chip has been tested and certified by Max Healthcare, CE Certified, Db Technology Lab, Cambridge UK. Recently it has also received a certification as a ‘Green / Eco-Friendly’ Product from Singapore Green building Council. The results of the various researches have been published in scientific journals like MIT’s Technology Review and Journal of biomedical Sciences and Engineering, USA. Envirochip is available pan-India across multiple retail stores in Modern Trade, General Trade as well as all major E-commerce marketplaces. n

The author is Head of Sales & Marketing at Syenergy Environics Limited Email- [email protected]

MYMOBILE 146 | november 2018

RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-10-18