www.mymobileindia.com NOVEMBER 2018 Rs 100 ® YOUR GATEWAY TO THE WORLD OF MOBILITY FACE TO FACE THE DIWALI Nipun Marya Director, Brand Strategy, DECIDER Vivo India An Ensemble for Buyers & Pankaj Rana and Sellers Business Head, Mobility Division, Panasonic India SPOTLIGHT The New Pixels Tested OPPO Find X, Motorola One Power, POCO F1, Realme C1, TECNO Camon i2X, Xiaomi Mi A2, Skullcandy Venue and many more… PHONE OF THE MONTH APPLE iPHONE XS FIRSTCALL urgeoning electronics import has emerged as the new pain point for the economy. We need to quickly initiate a well-planned and well EDITORIAL B executed program to limit and reverse this situation. All stakeholders need to be on the same page Pankaj Mohindroo | Editor-in-Chief on this national mission. And there can’t be a better Shelley Vishwajeet | Editor person than Prime Minister Narendra Modi himself to Haider Ali Khan | Deputy Editor lead the charge with his vision and unmatched energy. Ramesh Kumar Raja | Assistant Editor On the policy front, to begin with, we need a forward looking and stable tax regime which will encourage Nijhum Rudra | Correspondent planned investments in phased manufacturing programs. India also Vanshika Malhotra | Correspondent needs to come out with specific benchmarks on direct tax on the lines Editorpage of China and Vietnam to facilitate creation of a globally competitive DESIGN electronics industry. Additionally, more electronics verticals other Ajit Kumar Parashar | Sr. Graphic Designer than mobile (where we have had exemplary success) need to be identified and pushed aggressively. India Cellular & Electronics MARKETING Association (ICEA) has taken the lead in this direction and with the government support, the success that we crafted in mobile and Puja Mohindroo | Manager - Business components manufacturing can be replicated in shorter time frame Sandeep Kumar | Sr. Manager – Marketing in other electronics verticals. One is extremely happy to note that Micromax - the flagship Indian OPERATIONS mobile company – is back as top five best selling brand after a hiatus K. Rajagopalan | Advisor-Legal, Accounts & of nearly two years. This reflects the tenacity of ndianI pioneers. One Administration is hopeful that the momentum will be regained by more and more Deepak Kohli | Sr. Manager – Accounts Indian brands leveraging their home turf advantage and time-tested Varun Lama | Sr. Manager – Human Resources relationship with distributors and retailers. Indian smartphone growth story continues. As reports pour in, CIRCULATION Q3 2018 witnessed the highest quarterly smartphone shipments of all time by registering 24% QoQ growth. The ongoing festive season B. G. Mathur | Manager- Production & Circulation is likely to spur the sales momentum further. Well, India is already the second largest smartphone market in the world after China; yet ADVISORY BOARD Indian market is still an under-penetrated market which leaves a Bejon Misra big scope for long term growth. India will be the place of action for Rajan Mathews smartphone for many many years to come! S.D. Saxena Diwali is again going to be a good one for mobile phones. There Subhash Chandra could be as much as 25% more smartphone sales during this Diwali Sunil Dutt as compared to the last year. Our special Diwali issue will give readers Sonu Bhasin Uvaraj Natarajan a good glimpse of what we have right now in the smartphone market that will help make the right choice for mobiles and gadgets. GET IN TOUCH Happy Reading! n Editorial : [email protected] Marketing : [email protected] Circulation : [email protected] Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Pankaj Mohindroo Greater Noida, Uttar Pradesh - 201306 EDITOR-IN-CHIEF The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XIII, Issue X, NOVEMBER 2018 04 | NOVEMBER 2018 MYMOBILE CONTENTS 42 54 58 50 Style Notes 64 Pankaj Rana – business Head, Their India Strategy Mobility Division, Panasonic 96 Smartphone Shipments Soar 10 LETTERS India All Time High 12 CELL SPEAK 90 Arnold Su – ROG & PC Head, Asus India 58 CONSUMER INSIGHT 14 RUMOR MILL Homes Are Becoming Smarter! 92 Krishna Kumar – Founder & 15 NEWS CEO, CropIn Technology SPOTLIGHT 98 Santosh Singh – National Sales 20 BIG NEWS 60 Truecaller is Now a Messaging Head, VOTO India 109 MY GUIDE App Too 100 Pulak Satish Kumar – COO, 62 The New Pixels Puresight Systems 29 JUST IN 102 Jagdish Rajpurohit – Founder, Get a close look at new mobile CloudWalker The Burntest devices now in the market 66 APPLE IPHONE XS MARKET INSIGHT 69 TECNO CAMON I2X 42 LEAD STORY 54 Festive Dhamaal: Online 70 OPPO F9 The Diwali Decider Smartphone Sales To Surpass One Billion USD Benchmark 72 MOTOROLA ONE POWER FACE TO FACE 56 Wearables Witnessing 74 XIAOMI MI A2 Impressive Traction! 50 Nipun Marya – Director, Brand 76 REALME C1 Strategy, Vivo India 89 Huawei and Lenovo Rework 78 XIAOMI POCO F1 06 | NOVEMBER 2018 MYMOBILE CONTENTS 80 OPPO FIND X 83 IVOOMI INNELO 1 84 SKULLCANDY VENUE 86 JBL ENDURANCE RUN APPTASTIC 87 Ludis: An app to achieve the desired fitness goal 95 Saveyra: A visual OTT platforms – Jaheer from earphones to Bluetooth communication app for Abbas, Senior Regional speakers India’s new-gen youth Director - SEA & India, What's Inside What's Limelight Networks 146 VANTAGE POINT 88 OPINION Making your smart devices 106 FEATURE Trai Fines Service Providers smarter and safer for you – Live Streaming Platforms For Poor Call Quality Gaurav Sharma, Head - Sales - The New Key for a Social & Marketing, Syenergy Media Influencer Environics Limited. 104 BY INVITATION Content Distribution Networks 131 ADD ONS are changing the game for The latest and the best of gadgets and accessories, 109 95 106 88 Total number of pages = 148 MYMOBILE LETTERS www.mymobileindia.com OCTOBER 2018 Rs 100 very helpful and deep. It is a different league altogether. I want to thank My Mobile ® must have for those who Just-ins, Consumer and team for their continuous YOUR GATEWAY TO THE WORLD OF MOBILITY want to get useful and Industry Insights always effort to provide the unique CHIEF SPEAK Tested Will Yang OPPO F9 Pro, Vivo V11 Pro, Brand Director, OPPO India Honor Play, Nokia 6.1 Plus, Inbox iTel A45, TECNO Camon correct information come handy. An ideal tech and latest content in mobile iAce, Infinix Note 5 SPOTLIGHT and many more… Tech Innovations From Apple's Orchard —Ramandeep Singh, magazine should follow your and technology domain. THE New Delhi footsteps. What I like the most as a INCREDIBLE —Rohita, Kolkata reader is the Burn Tests as it STORY OF MICROMAX! My Mobile has been gives an overall comparison associated with me since I The Octoberissue was well of the devices. Thank you so FACE TO FACE Dinesh Sharma PHONE OF Director, Mobile Product Center, THE MONTH HUAWEI NOVA 3 was in my college and has elaborated and very timely much, guys! Keep rocking. Asus India been a part of my growing as were quite interested in —Raghav, Pune My trust and passion of up. I am very fond of this knowing about the reading My Mobile keeps on unique and informative homegrown brand The best way to get increasing as the topics magazine present in the Micromax. The burn knowledge about all the which you have been country. Since I am a tests and chief speak you available mobile devices covering are matchless dedicated reader since my did were pretty good and and their prices is My like the last issue of young age, I have been informative. It has been Mobile. The kind of October (The Micromax admired as the one who my guide to all the tech collective information Story) has been very knows everything in my queries and hence available in My Guide informative, well timed and friends and neighbors developing my knowledge as section of the magazine is properly researched one. about mobile and a consumer. very helpful, especially for a While the Big News and technology —Zubin Sarma, Guwahati customer and reader like Consumer Insights are —Naina, Mumbai me. We get all the brands, wholesome informative, My Mobile has been my their specifications and the Bazaar Bargain helps us We, as the regular reader boredom buster during long price range at the same to know the latest price of and subscriber of My trips and journeys. We get place. Rather than flipping the already launched Mobile, love to read the all the information about the through the entire products on which we could gadgets, mobiles and apps apps and new features magazine, one would get the get the best bargain. My more often in the magazine running onto our handsets. idea about any particular best wishes to My Mobile rather than going to any You guys always do in- mobile. team. website. The main source of depthstory. Waiting for your —Aditya, Bengaluru —Ananya Seth, New Delhi our tech content comes next issue. from My Mobile magazine. —Andrew, Goa Dear My Mobile team, it The unmatched quality of gives me an immense the product keeps it in a knowledge of mobile ecosystem which you guys deliver through the magazine and it’s simply brilliant.