Training Manual
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Training Manual About The Bluebeards Revenge THE ULTIMATE SHAVING & GROOMING EXPERIENCE FOR REAL MEN Designed by a real life “Blue Beard” who was bored to death with being a Desperate Dan look-alike, The Bluebeards Revenge range started life as a barbershop-quality range aimed at the problem shaver - the guy who has suffered for eternity at the hands of heavy beard growth and a five o’clock shadow by lunch time. Since then, the range has expanded to encompass all aspects of male grooming, more recently adding a selection of hair-styling and beard and moustache-care products to its ever-expanding repertoire. Add to that fragrance, skincare, bodycare and accessories, and we really do provide the Ultimate Shaving and Grooming Experience for Real Men. Our grooming range is paraben free, and our shaving products contain ingredients such as Decelerine to specifically combat tough stubble and reduce hair growth, as well as tackle common shaving problems like razor rash, burn, ingrowing hairs, lumps and bumps. All of our consumables are 100% cruelty-free. The Bluebeards Revenge Awards & Accolades The Bluebeards Revenge: Best Shaving Range in the Barber Awards 2015 Grooming Brand of the Year in the FHM Grooming Awards 2014 Shortlisted for Best Packaging of the Year in Beauty Magazine’s Beauty Awards 2012 The Bluebeards Revenge Pre-Shave Oil: Best Shaving Product in the Forever Sports Grooming Awards 2015 The Bluebeards Revenge Shaving Solution: Best Shaving Product in the Men’s Health South Africa’ Grooming Awards 2015 The Bluebeards Revenge Luxury Shaving Cream: Product of the Year in FHM Grooming Awards 2013 Best Shaving Cream in About.com’s Reader’s Choice Awards 2013 Best Shaving Product in Lookmantastic Hair & Grooming Awards 2012 Runner Up for Best Shave Cream in About.com’s 2011 & 2012 Reader’s Choice Awards The Bluebeards Revenge ‘Scimitar’ Double-Edge Safety Razor: World’s Best Razor in About.com’s 2013 Reader’s Choice Awards The Bluebeards Revenge Eau de Toilette: Nominated for Best New Male Fragrance in Beauty Magazine’s Beauty Awards 2012 The Bluebeards Revenge Post Shave Balm: Third place for Best Aftershave Balm in About.com’s Reader’s Choice Awards 2011 Decelerine: The Science Decelerine™ contains a mixture of active ingredients that delay hair growth, reducing the frequency of shaving and depilation, and at the same time, providing a recovering effect on the skin. The normal hair cycle is divided into four periods: 1.) ANAGEN – Active Growth Phase (2-6 years) 2.) CATAGEN – A short transition period with regression (2-3 weeks) 3.) TELOGEN – A resting phase (2-3 weeks) 4.) EXOGEN – A shedding stage In tests, Decelerine™ showed a 30% decrease in hair length as well as a 16% reduction in hair density after 60 days. As well as slowing down beard regrowth, Decelerine™ relieves and soothes the effects of shaving (especially on skin prone to irritation and dryness) by providing moisture and protection to facilitate its regeneration. The Bluebeards Revenge Manly Premium Barbershop quality Paraben & MI/MIT free Against animal testing Eco-friendly – we use completely recyclable packaging Contains Decelerine to reduce beard regrowth and combat common shaving problems like razor rash, burn, nicks & cuts Our consumables are vegetarian and vegan friendly The Bluebeards Revenge is a proud partner of male cancer charity Orchid, committed to raising awareness of testicular, penile and prostate cancers. In fact, we have even printed tips on how to check for and spot the first signs of male cancers on the inside of all of our product packaging. Pre & Post Shave The Bluebeards Revenge Pre-Shave Oil The Bluebeards Revenge Pre-Shave Oil (125ml) Benefits & Selling Advantages Moisturises beard prior to shaving to facilitate an easier and smoother shave Protects skin against nicks, cuts and bumps Ideal for heavy beards and sensitive skin Helps razor to glide more easily Great for sensitive skin sufferers and men with heavy beard growth Ingredients: Ricinius communis seed oil, olea europaea fruit oil, benzyl benzoate, coumarin, hydroxyisohexyl, 3- cyclohexene, carboxaldehyde, limonene, linalool. Directions for use: To use, massage a splash of oil into your beard until it is barely visible as just a sheen, then get to work lathering up with a quality shaving cream. Shave and enjoy. The Bluebeards Revenge Post Shave Balm Benefits & Selling Advantages: Nourishes, & moisturises skin post-shave to facilitate regeneration Witch hazel & Aloe Vera calm and soothe the skin and calm redness. Special ingredient Decelerine reduces beard growth & tackles shaving rash/burn Ingredients: Hamamelis virginania, aqua, aloe barbadensis (aloe vera) leaf extract, carbomer, trietholamine, glycerin, lauryl isoquinolinium bromide, psedoalteromonas ferment extract, polyquaternium, disodium edta, isopropyl alcohol, sodium sorbate, sodium benzoate, glucose, caprylyl glycol, propylene glycol, peg40 hydogenated caster oil, allantoin, phenoxyethanol. Directions for use: Apply a small amount of balm after shaving to soothe, calm and refresh your skin. Shaving Creams & Solutions The Bluebeards Revenge Luxury Shaving Cream The Bluebeards Revenge Luxury Shaving Cream (100ml) Benefits & Selling Advantages: FHM Award winning – “Product of the Year 2013” Rich & luxurious lather – best used with brush but also works well with fingers Special ingredient Decelerine reduces regrowth & tackles shaving rash / burn Classic English barbershop fragrance with a modern twist Paraben free Only almond-sized amount needed – 100ml tub last 2-3 months on average Vegetarian & environmentally friendly Ingredients: Aqua, Stearic Acid, Myristic Acid, Potassium Hydroxide, Coconut Acid, Glycerin, Parfum, Triethanolamine, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Aloe Barbadensis (Aloe Vera) Leaf Extract, Lauryl Isoquinolinium Bromide, Psedoalteromonas Ferment Extract, Polyquaternium, Disodium Edta, Isopropyl Alcohol, Sodium Sorbate, Sodium Benzoate, Allantoin, Glucose, Caprylyl Glycol. (Parfum Contains: Benzyl Benzoate, Coumarin, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool) Directions for use: Use a shaving brush: For best results use a shaving brush. It is well worth the investment in time as a brush makes a better lather, lifts the hairs and prepares the skin for the razor. Simply apply an almond sized dollop onto your brush and whip up into a fine lather on your face. This pot of The Bluebeards Revenge should last you for about fifty great shaves using this method. The Bluebeards Revenge Brushless Shaving Solution The Bluebeards Revenge Brushless Shaving Solution (100ml) Benefits & Selling Advantages: Facilitates faster and easier shave – ideal for busy men with limited time to spare. Slippery texture – razor glides easily without snagging Gelling agent acts as cushion to protect skin, allowing razor just enough contact with skin. “Brushless” for added convenience Decelerine reduces beard regrowth and combats razor rash / burn, nicks & cuts Hygienic pump dispenser Ingredients: Aqua, stearic acid, triethanolamine, cocoethanolamide, glycereth 7, c12-c15 alkyl benzoate, peg/ppg 14/4 dimethicone, behentrimonium methosulphate, hydroxyethyl cellulose, cetyl alcohol, parfum, glycerin, barbados aloe (aloe barbadensis) leaf extract, lauryl isoquinolinium bromide, pseudoalteromonas ferment extract, polyquaternium-37, disodium EDTA, isopropyl alcohol, sodium sorbate, sodium benzoate, allantoin, glucose, caprylyl glycol, phenoxyethanol, sodium benzoate, potassium sorbate. Parfum contains: Coumarin, benzyl benzoate, hydroxyisohexyl 3-cyclohexene carboxaldehyde, limonene, linalool. Directions for use: Wash your face with warm water and apply a liberal amount of the solution into your beard. Shave as normal and rinse with clean water. The Bluebeards Revenge Razors: An introduction The Bluebeards Revenge has a variety of different types of razors to offer, including the familiar Mach 3 cartridge razor, the ‘Scimitar’ double-edged safety razor and the ‘Shavette’. Mach 3s utilise the Gillette Mach 3 easy-to-change 3 bladed cartridges, a mainstay of the shaving market for many years and still very popular, quick and easy. Double-edged safety razors are so called because they use a traditional, thin razor blade with two edges, which is loaded into the head of the razor. Apart from the great shave these can facilitate, an advantage of the double-edged safety razor is the low cost of the blades. It’s a case of back to the future as more and more men turn or return to the lost art of shaving. Shavette Razors are a relation to the very traditional ‘Cut throat’ or ‘straight’ razor, as used by Sweeney Todd! The advantage is that they use standard double-edged safety razor blades and hence don’t require stropping or honing in order to maintain the edge – blades are simply replaced as required. Utilised frequently by the barber trade to either trim the back of the neck or give a ‘proper’ barbershop shave. The Bluebeards Revenge Cut-Throat Shavette / Straight Razor The Bluebeards Revenge Cut-Throat Shavette/Straight Razor Benefits and Selling Advantages Close relative to the straight razor Great introduction to cut-throat shaving Blades can be changed, just like a safety razor. Convenient – no sharpening required yet closeness of a straight razor shave Comes in protective plastic slip case. Dimensions: 22cm (open) The Bluebeards Revenge “Scimitar” Double Edge Razor The Bluebeards Revenge “Scimitar” Double Edge Razor Benefits and Selling Advantages