Cultural Route of

“Los Borgia”

CONTENTS

Page

1. Presentation………………………………………………………..3 2. Objectives………………………………………..…………………3 3. Itinerary Design………………………………..…………………4

a. Gandia…………………………………………..……………5 “LosBorgia” of Route Cultural

b. Xativa…...... 7

2

Página

1. Presentation

The objective of this proposal of itinerary design is coordinate the tourist activity on the axis Gandia–Xàtiva, using a product that groups together and transmits the tourism values associated with the historic significance of the Borgia family. This process is carried out by scanning around the figure and the heritage resources of the Borgia family, present in the municipalities of this axis: Llombia, Canals, Albaida, Gandia and Xátiva. The potential contributions of different municipalities studied make this part of the territory a fate intertwined with sociocultural identity: culture, tradition, history and heritage, nature and lifestyle, which are articulated as elements of satisfaction of components of life experiences sought out by visitors. Culture “LosBorgia” of Route Cultural (heritage, history, gastronomy, traditions, etc...) and nature are deeply

related with a quality of life increasingly in demand today by visitors / tourists. Thus, the tourism market requires resources above for the development of new products that add value to the visitor experience.

2. Objectives

• General objective: Establish tourism activity in Gandia-Xàtiva axis through the design of a cultural tourism product that gathers and transmits the cultural and historical elements of the legacy of the Borgias.

• Specific objectives:

- To value the cultural and historical heritage related to the Borgia’s family in different municipalities of the Gandia-Xàtiva axis - Analyze the supply and tourism resources of the municipalities of Gandia-Xàtiva axis: gastronomy, local products, accommodation,

transportation alternatives, sustainable tourism, active tourism...

3

Página

- Designing cultural tourist routes in the municipalities of Gandia- Xàtiva axis.

- To propose options for communication and marketing of the defined product.

3. Itinerary Design

By designing routes and itineraries, they are intended to create an offer

based on the attractions and resources related to the presence of the Borgia Cultural Route of “LosBorgia” of Route Cultural family, capable of meeting the needs and expectations of visitors. The routes are included under the generic slogan "The footprint of the

Borgias” (“La huella de los Borgia”). The main argument of these routes is more than the discovery of footprints and memory of one of the most influential families in Europe for centuries. It is the rediscovery of an important part of our cultural and vital imagination which is driven by the land of characters who brought the Renaissance in the Peninsula, created a thriving center of power in Gandia and , left an imprint in the same and stars in this medieval to modern times. One step that left us castles, churches, palaces, which inspired legends, literature, theater and cinema. We follow the trail of the mains actors of the lineage Borgia to explore and discover their heritage in the towns of the Gandia-Xàtiva axis. We begin with the union of the two main branches of the family Borgia (Borgia and Gil de Borgia), during the wing of Calixto Alfonso III, and the birth of Rodrigo Borgia, the fruit of that union, and the relationship of this and their descendants with the populations studied, which are specified as follows taking the physical space of Xàtiva-Gandia axis:

4

Página

Argument Population Alfonso de Borgia, Calixto III. Canals y Albaida. Rodrigo de Borgia, Alejandro VI. Xàtiva.

Francisco de Borgia, San Francisco. Gandia y Llombai.

We have designed a total of three proposals route to a day for visitors (with accommodation in Gandia) and four for visitors staying overnight in the area. For the design of these routes, it has developed a card that indicates the characteristics of the product, the segment that is addressed, the itinerary, the potential for product development resources, the activities undertaken by

tourists and example of timing. Cultural Route of “LosBorgia” of Route Cultural

PROPOSED ROUTES

Here there are two proposed routes noon to find the best resources and the appropriate offer in relation with the Borgia family. Both proposals are based on tourism resources of the municipalities of Gandia and Xàtiva due to the potential value derived from its close relationship with the family Borgia, and its remarkable use of tourism.

GANDIA

10h: Visit at "Espai de les emocions" a museum located in the same Palau Ducal that allows for visitors to make a trip back through the virtual reality and interactive multimedia technologies, which show the Borgia Gandia.

11h: Guided tour of the Palau Ducal. The building constructed, expanded and renovated over seven centuries, is now a showcase of architectural styles changed with remarkable vestiges of early Gothic palace of the XIV and XV century, Renaissance contributions of the XVI century, extensions

and conversions own baroque of the XVII and XVIII centuries and finally

5

Página

neo-Gothic reconstruction of the late nineteenth and early twentieth centuries. “Corona of Aragón” Dukes Royal had their principal residence here, surrounding of poets such as Pere and Ausias March. In 1485, the

Cardinal Rodrigo de Borja, future Pope Alexander VI, purchases for its descendants the Duchy of Gandia, and established the dynasty of the dukes Borja until 1740, with in particular the IVth Duke, San Francisco de Borja. Since 1889, the Palace is owned by “the Society of Jesus” who has worked on the restoration and maintenance, with the figure of San Francisco de Borja thematic inside (III General of the Society of Jesus).

At 11h, there is a guided tour (if you form a group of people). The tour price

is 6 €. Cultural Route of “LosBorgia” of Route Cultural

12h: Tour in the historic center and visit to:

- Seu: A mid-fourteenth century and early fifteenth century at the request of the royal dukes (Alfonso el Viejo), they started this church, which were five original provision sections and the header. Between 1500 and 1507 it was extended to four stretches on behalf of María Enríquez.

- University of the Borgia: The creation of the old University was established by the San Francisco de Borja Duque, getting the foundation of the school in the bull of December 3, 1544. Don Francisco asked permission to donate the school to the newly created Society of Jesus, and the Pope Paul III granted on April 20, 1548. In 1549 it became university by papal bull of November 4, confirmed by the Emperor Charles V. By the December 28, 1806 Royal Order, they established the “Escolapios”, remaining until today. In front of the University there are sculptures of the most prominent figures of the family.

The Ducal Palace offers a free service in 4 languages for an application for

mobile phone "Gandia on your mobile" that provides access to various

6

Página

information about Gandia to know the cultural offerings of the city. Before leaving the Palau and see the historic center, we can download the application.

14h: Lunch at a restaurant of the gastronomic route "Un Tast d'història”. Eight are the restaurants of the historic center which are involved in the gastronomic route "Un Tast d'història”:

- Aqua (c / Arquebisbe Polou, 5; Tel 96 287 70 36) - Casa Javier (c/ Confraria del l´Assumpció, 8 ; Tel 96 287 84 01) - Casa Sanchez (c / Vallier, 9 c / Forn, 10, Tel 96 296 51 14)

- The Telera (c / Sant Ponç, 7, Tel 96 286 73 18) Cultural Route of “LosBorgia” of Route Cultural - Johnny La Flor (c / Vallier, 4, Tel 96 287 83 11 609 605 119) - Santanjordi (Passeig de les Germanies, 36, Tel 96 295 62 95)

- Tano (Passeig de les Germanies, 26, Tel 96 287 39 31)

- Vins i month (c / Salelles, 6, Tel 96 286 69 14)

XATIVA

Option A:

10h-14h: Visit by the historic center of Xàtiva to know the historic and artistic parts of the city related to the Borgias.

- Church of San Francisco: Since late of the XIV century, the Borgias had a funeral chapel in this church and in it were buried Catalina de Borgia, sister of Calixto III; Rodrigo de Borgia and Sibila de Escrivà, grandparents of Alejandro VI, the Pope father, Jofré de Borgia and other relatives, whose remains were all transferred to the “Colegiata” in 1470 with the permission of Pope Paul II.

7

Página

- Monastery of Santa Clara: in the Franciscan convent, was Abbess Beatrice de Borgia.

- Power of the Trinity: Part of the Real Sources (Fuentes Reales) feeding on the Bellús Canal. Built in the XVI century, during the infancy of Calixto III, it is the oldest of the city and one of the few sources Gothic in . In the same place, there is the ancient church Trinidad Convent of the XIII century, and the Alarcón palace, civil building of the XVIII century.

- Birthplace House of Alexander VI: Alexander VI (Játiva, Valencia,

January 1, 1431 - Rome, August 18, 1503) was Pope nº214 of the Catholic Cultural Route of “LosBorgia” of Route Cultural Church between 1492 and 1503. His birth name was Rodrigo de Borja.

- San Pedro Church: This unique building is located in the center of the old market quarter. The origins of this church date back to the fourteenth century. The church has had several changes, the most notable being the suffering after a fire in 1707. Works endowed the church of baroque and rococo taste of the time. Here was baptized in 1432 Roderic de Borgia, who get the name of Alexander VI when he became Pope.

- La Colegiata: In the old town, stands this church. The footprint of the Borgia family runs the temple already in its entry: the main entrance door is flanked by two bronze sculptures, made by the artist Octavio Vicent during the period of the Borgia Popes Calixto III and Alejandro VI. The rise of “Colegiata” rank is attributed to Alfonso de Borgia, baptized in the old Seu, which claims the papal bull at the unruly “Papa Luna” granting new distinction to the temple in 1413. In 1452, Cardinal Alfonso de Borgia even founded a magnificent chapel in honor of St. Ana, patron saint of the family with funeral purposes, but was used as a chapel of the Communion and Chapter House. Not currently exist.

8

Página

- Palace of the Borgias: The front door is keystone and is three times emblazoned with the shield of Borja. The Palace was the seat of the archdeacon of Xàtiva, dignity of the “Colegiata” always boasted a canon of

the Valencia cathedral.

14h: Lunch: Coast cuisine is rich, varied, traditional and very healthy; it is typically Mediterranean cuisine with abundant vegetables and fruits as well as the variety of rice. One of the essential dishes in the region is undoubtedly the "arròs al forn", the most popular.

- ASADOR LA BELLOTA C. Gregorio Molina, 23 - 96 227 2115

- CANELA Y CLAVO Alameda Jaume I, 64 – 96 228 24 26 Cultural Route of “LosBorgia” of Route Cultural - CASA FLORO Pl. Mercat, 46 - 96 227 30 20 - CASA JAVI Pintor Perales, 2 – 96 227 41 86

- CASA LA ABUELA C. Reina, 17 – 96 228 10 85

- EL GOURMET DEL SOCARRAT C. Trobat, 5 – 96 227 27 90 - HUERTO DE YVANCOS Camino de Valls, s/n - LA CASETA DE ROTGLÀ Ctra. Madrid, 100 (Rotglà) – 96 292 80 78 - LA MADRASSA Botigues, 2 – 96 228 70 06 - LA MAGA RESTAURANT Camí del Castell, s/n – 96 228 33 29 - Av. de Selgas, 23 – 96 227 71 48 - MIRADOR DEL CASTELL Castell, s/n – 96 228 38 24 - MONT SANT Subida del Castillo, s/n – 96 227 50 81 - PEBRENEGRE Alameda Jaume I, 56 – 96 228 07 23 - PORTAL FOSC Portal de Valencia, 22 – 96 228 82 37 / 605 283 273 - PORTAL MACIZO DEL CAROIG Ctra. Enguera Km 51 (Enguera) – 96 222 60 90 - RESTAURANTE EUNISS C. Hostals, 6 – 96 311 49 05 - RTE. - HOTEL VERNISA C. Angel La Calle, s/n - 96 227 66 11 - SALA ALAMEDA Poligono Industrial "B" – 96 228 35 36

9

Página

Option B:

10h-12h: Free visit of the historic center of Xàtiva to visit the historic and artistic city related to the Borgias.

12:30 h: Guided tour through the Old Town with “trenet” that includes a stop of an hour at the castle to visit.

14h: Lunch

Cultural Route of “LosBorgia” of Route Cultural

10

Página