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Renault 16 01 Project Background 01 La Genèse Du Projet

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Renault 16 01 Project Background 01 La Genèse Du Projet RENAULT CLASSIC LES CAHIERS PASSION RENAULT 16 01 PROJECT BACKGROUND 01 LA GENÈSE DU PROJET The story began in 1958 with the everything changed. manager, Christian Beullac. They of Project 114 had not been well pour mener les essais sur route… Christian Beullac. Tous adhèrent reintroduction of the Frégate. This were all in favour of Pierre Dreyfus' received by his teams. Deeply C’est paradoxalement là que tout aux idées neuves de Pierre Dreyfus In early 1961, Pierre Dreyfus made 11 h.p. saloon car, first introduced new ideas regarding planning for committed to the project, the bascule. en matière de planification de la the decision to end the project. There towards the end of 1950, never growth and the implementation of engineers and technicians could not croissance, et de mise en place were numerous reasons behind this Pierre Dreyfus prend la décision, proved as successful in France as an export policy. They all also hide their disappointment. Georges' d’une politique d’exportation. Tous, decision and they were mounting: début 1961, de stopper le projet. it did in the export market. Pierre supported their chairman's structural aim was therefore to rally his staff encore, suivent leur Président dans the collapse of sales in the United Les raisons sont multiples et Dreyfus, chairman of a state-owned decisions for Project 115: "It will be and renew their motivation with a son choix structurel sur le projet States, tension in various European s’additionnent les unes aux autres : company which became a leading a 1500 cc car", in other words an unifying project: as it was presented, 115 : « ce sera une 1500 cm3 », markets, the provisional cost of the effondrement des ventes aux États- specialist in small cars, remained upper middle-class, rather than a Project 115 quite clearly represented autrement dit une voiture moyenne extravagant project, questions Unis, tensions sur différents marchés convinced of the need to offer a big top-of-the-range model. Although the car that the Renault engineers supérieure, et non pas un haut de regarding the top of the range in européens, coût prévisionnel du Renault. Renault's expansion into this market segment was already and technicians needed in their gamme. Si ce segment de marché France, Project 114 no longer projet excessif, questionnement sur foreign markets, particularly its well established, particularly in day-to-day life. A modern, spacious est déjà bien en place, notamment appeared to have a guaranteed le haut de gamme en France, la successful foray into the United Germany, Pierre Dreyfus maintained and practical car, capable of subtly place du projet 114 ne paraît plus en Allemagne, Pierre Dreyfus place. "Ending the project is States in 1956, demonstrated the that "the 115 will not look anything demonstrating comfortable social assurée. « L’arrêt est obligatoire affirme que « le 115 ne ressemblera obligatory, given the elements that importance of an upper-class car. like a 404, a Rekord or a Taunus". status. Yves Georges sold Project compte tenu d’éléments mal ou en rien à une 404, une Rekord ou have been inadequately considered, It was with this in mind in 1958 that It would be quirky and original, in 115 internally with an underlying non pris en compte » explique Pierre une Taunus ». Il sera décalé afin de or not at all" explained Pierre Dreyfus Pierre Dreyfus Pierre Dreyfus launched Project 114: order to appeal to the relatively concept: "Imagine the upper middle- Dreyfus, qui souhaite pour autant séduire par son originalité la clientèle who, despite everything, hoped that a 6-cylinder status car. Project 114 well-off baby boom families, class car that you would want". The L’histoire commence en 1958 avec Dreyfus lance en 1958 le projet tirer très vite les leçons de cet arrêt : des familles plutôt bien installées lessons would be quickly learned 114, celui d’une voiture statutaire was assigned to the new head of presumably those of executives and staff in the design office supported le renouvellement de la Frégate. « pour la grande Renault, nous du baby-boom, probablement from this experience: "For the big dotée d’un 6 cylindres. Le projet Design, Yves Georges. Given that nonconformist senior executives. this unusual management style. The Cette berline de 11 CV, présentée devons nous y prendre autrement. des cadres et cadres supérieurs Renault, we must adopt a different à la fin 1950, n’a jamais reçu 114 est confié au nouveau patron the study was phased over five years, Yves Georges immediately most enthusiastic were the young Et ce dans plusieurs domaines ». Le peu conformistes. Yves Georges approach. In several areas". Project le succès escompté en France des Études, Yves Georges. Compte the time required for a brand new understood the opportunity department managers who wanted projet 114 est fini, vive le projet 115 ! comprend d’emblée l’opportunité 114 was over. On with Project 115 ! qu’à l’exportation. Pierre Dreyfus, tenu d’une étude étalée sur cinq project, the 114 made gradual presented to him. The abandonment to get the best out of their teams, Il faut à peine quatre mois pour qui se présente à lui. L’abandon du président d’une Régie Nationale ans, temps nécessaire pour tout progress. Its bodywork featured six It took scarcely four months to élaborer un nouveau cahier des projet 114 a été mal vécu par ses devenue grande spécialiste des nouveau projet, le 114 progresse pas side windows – characteristic of a develop a new specification. This charges. Celui-ci se construit équipes. Très impliqués dans celui- petites voitures, reste convaincu de la à pas. Il est doté d’une carrosserie limousine – designed by the Italian was based on Pierre Dreyfus' autour des choix stratégiques de ci, les ingénieurs et techniciens n’ont nécessité d’avoir une grande Renault à six glaces – caractéristique d’une firm Ghia and was equipped with a strategic decisions and his inner Pierre Dreyfus et de son état-major pas caché leur déception. Il s’agit dans son offre. La conquête des limousine – dessinée par le styliste 2.2 L 6-cylinder engine and circle of managers, a brain trust rapproché, un brain-trust que le donc pour lui de remobiliser son marchés étrangers, et notamment italien Ghia, équipé d’un moteur 6 hydropneumatic suspension. Renault recruited by the chairman upon his cylindres en ligne de 2,2 l. et d’une président a recruté dès son arrivée personnel, de le remotiver autour de celui des États-Unis auquel had clearly set the bar high at the arrival in 1955. Members of this suspension oléopneumatique. À en 1955. On y trouve Yves Georges, d’un projet fédérateur : tel qu’il se Renault s’est attaqué avec succès top of the range. The studies circle included Yves Georges, the l’évidence, Renault place la barre les nouvelles recrues du Commerce, présente, le projet 115 correspond en 1956, montre l’importance d’une continued to progress, as fourteen new Sales recruits, François Zannotti au niveau d’un haut de gamme. François Zannotti pour l’Europe assez nettement à la voiture dont voiture supérieure. prototypes were built for road for Europe and Michel Maison for Les études vont bon train puisque et Michel Maison pour la France, les ingénieurs et techniciens de Projet 114 tests… Paradoxically, this was when France, and the Manufacturing C’est dans ce contexte que Pierre quatorze prototypes sont construits et le directeur des Fabrications, Renault ont besoin dans leur 2 ] [ 3 01 PROJECT BACKGROUND ( NEXT ) 01 LA GENÈSE DU PROJET ( SUITE ) engine. However, it was while unproductive routes and processes, les concepteurs livraient leur l’ingénierie simultanée, trente ans conducting the study that Yves saving time while improving quality. travail aux fabricants afin que avant que toute l’automobile ne s’y Georges made a significant By imposing this change, Yves ceux-ci organisent le processus rallie en important le système… organisational change. He decided Georges introduced Renault to d’industrialisation. Ils le faisaient, en du Japon ! À l’été 1964, l’étude to break with the usual concurrent engineering, thirty years revenant à plusieurs reprises vers touche à sa fin, le Bureau d’Étude process characterised by the before the entire automotive industry les concepteurs, leur demandant s’occupant de la préparation des compartmentalisation and would support this system and des modifications susceptibles préséries. La première photo juxtaposition of tasks: before this import it… from Japan! During the de contourner les contraintes officielle est publiée en septembre point, it was only once the study had summer of 1964, with the study industrielles. Yves Georges décide par L’Automobile Magazine avec been completed that the designers coming to an end, the Design Office que concepteurs et fabricants vont pour légende, Renault 1500. C’est Gaston Juchet delivered their work to the was busy preparing the try-outs. travailler ensemble, grâce à des en décembre que le nom de Renault réunions qui rassembleront Études 16 est dévoilé, quatre ans seulement manufacturers so that they could The first official photograph was quotidien. Une voiture moderne, la clientèle des modèles supérieurs. et Méthodes deux à trois fois par après le début de l’étude. organise the industrialisation published in September in habitable et pratique, capable de Il faut donc aller vite, mais sans semaine. Il s’agit d’éviter les allées process. They did this, reverting to L'Automobile Magazine with the refléter, mais sans excès, un niveau prendre le moindre risque vis-à-vis social confortable. Yves Georges et venues stériles, de gagner du the designers several times, asking caption, Renault 1500. The name de la qualité. Pierre Dreyfus, marqué vend en interne le projet 115 avec temps tout en haussant la qualité.
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