through the Come and Look Looking Glass Educate Plus NSW/ACT Chapter Conference 2017 Be inspired! The 2017 NSW/ACT Conference themes of Change, Create and Connect will provide a myriad of Through Come and look Through the Looking Glass at the opportunities for advancement professionals to learn more about the changing scope of education the and stimulate new thinking. ooking 2017 Educate Plus NSW/ACT Delegates will be inspired to create change and innovate within their organisation. L Glass: Chapter Conference BENEFITS OF ATTENDING A Wonderland of Learning

Choose from an innovative program, focusing on best practice, issues and strategies most relevant The Educate Plus NSW/ACT Chapter Conference to today’s advancement professionals, in the areas of Marketing & Communications, Fundraising, 2017 will focus on issues and strategies most Admissions, and Alumni. 4 - 5 September 2017 relevant to today’s advancement professionals, UNSW CBD Campus stimulating new thinking, and inspiring MARKETING AND COMMUNICATIONS creativity and action. Optimising the use of social media, websites, video and other traditional and digital marketing 1 O’Connell St. provides the opportunity to reach communities, enhancing relationships and increasing engagement. Along with inventive and high quality campaigns, you can convey vital messages to key stakeholders. Join us to hear from leading communications specialists and influencers to explore practical, strategic and creative ways to build on your marketing and communications.

FUNDRAISING Get exclusive access to innovative ideas and insights into fundraising chemistry! Designed to ensure exposure of fundraising techniques, disciplines, trends and ideas, these sessions will provide an opportunity to examine current best practice and the future direction of fundraising. Featuring

ADMISSIONS Do you know what really motivates someone to apply to your educational institution? Given the An impressive PROGRAM INSIDE many varied challenges facing enrolment leaders in today’s increasingly competitive market, it is critical that we understand what factors drives them choose their school or university. We will also explore how to “navigate the maze of the modern family,” as well as looking at ingenious ways to lineup of speakers, attract new families and steward the loyalty of those already in your community. Join fellow including: professionals from our industry along with other experts, as we traverse the challenges and BRING THE opportunities in this exciting time. DR JASON FOX CAROLYN STENHOUSE ALUMNI KEYNOTE SPEAKER OF INTERNATIONAL Examine operational tactics to harness the power of your existing alumni communities and identify THE YEAR 2016 KEYNOTE SPEAKER WHOLE new networks that represent engagement opportunities for your educational institution. Using “MAKE CLEVER HAPPEN” “FROM GOOD TO GREAT” specific examples and thought-provoking frameworks, delegates will focus on the traditional AUTHOR, LEADERSHIP TRANSFORMATIONAL elements of alumni engagement strategies, as well as looking at new methodologies to ADVISOR MASTER COACH maximise your alumni engagement. SOCIAL EVENTS SUSAN PASCOE AM JEFF BULLAS TEAM! COMMISSIONER, INTERNATIONAL MONDAY AUSTRALIAN CHARITIES KEYNOTE SPEAKER 5pm: Pre-dinner drinks at Zeta Bar at the Hilton Hotel (optional) AND NOT-FOR-PROFITS FORBES' TOP 20 INFLUENCERS ($10 Cocktail menu available) COMMISSION OF CMOs 2017 4-5 SEPTEMBER 7pm: Kick up your heels at the “Mad as a Hatter” Awards Dinner #1 GLOBAL DIGITAL at the stylish Queen Building Tea Rooms in central Sydney. MARKETING INFLUENCER 2016 2017 TUESDAY Conference Close: Networking Drinks (sponsored by UNSW) JULIA TAUBER DR DAVID PAUL DIRECTOR OF DEVELOPMENT, CHANGE AND LEADERSHIP UNIVERSITY OF SYDNEY MANAGEMENT CONSULTANT #EdPlusTTLG17 Get Join the conversation on Twitter: use the conference hashtag MEDICAL SCHOOL #EdPlusTTLG17 Follow Educate Plus on LinkedIn, Twitter and Facebook. BARBARA WATKINS MICHAEL SMITH Social PRINCIPAL, PRINCIPAL, REGISTER NOW AT HILLS GRAMMAR REGISTER NOW AT www.educateplus.edu.au/chapters/nswact www.educateplus.edu.au/chapters/nswact plus: fellow industry professionals and other leading experts 2017 NSW/ACT Chapter Conference: REGISTER NOW AT Through the Looking Glass: A Wonderland of Learning www.educateplus.edu.au/chapters/nswact

4 - 5 September 2017 a network of advancement professionals

DAY ONE - Monday 4 September 2017 DAY TWO - Tuesday 5 September 2017

8:00 - 9:00am Registration desk open; coffee and tea available 8:30 - 9:00am Registration desk open; coffee and tea available

MC: Grant Birse, NSW/ACT Chapter Conference Committee; Director of Marketing & Development, St John's College MC: Kelly Mancey, NSW/ACT Chapter Conference Committee; Director - Community Engagement, Pymble Ladies' College Acknowledgement of Country 9:00 - 10:05am Conference Partner, Clarke Murphy Print, Benn Murphy, Director, to introduce keynote speaker 9:00 - 9:10am Official Welcome: David Osborne, President, Educate Plus NSW/ACT Chapter, Community Relations Manager, The King's School Keynote Address: Carolyn Stenhouse - "From Good to Great" Opening Remarks: Grace Paraino, NSW/ACT Chapter Conference Chair, Dean of Development & Alumni, Loreto Normanhurst 10:10 - 10:40am Morning Tea and Sponsor Networking 9:10 - 10:15am Conference Partner, Leonard's Advertising, Kate Faithorn, CEO, to introduce keynote speaker Keynote Address: Dr Jason Fox - "Make Clever Happen" Fundraising Marketing & Sponsored by: Alumni Admissions 10:15 - 10:45am Morning Tea and Sponsor Networking Communications O'Keefe & Partners Maximising the power of LinkedIn for you and your institution Fundraising Privacy of donors' data - key Panel Q&A - submit your Marketing & considerations for challenges to our panel of Sponsored by: Alumni Admissions Communications fundraisers industry professionals O'Keefe & Partners Setting up and running a Strategies for Alumni The Secrets of Neuroscience: “The lessons I have learnt 10:45 - 11:35am Yvette Vignando, Sue Ellson, Belinda Stoneham, Director of charitable foundation; Engagement Change your thinking, from others" What are the Director of Development, LinkedIn expert Enrolments and Community Relations, ; David ACNC requirements and Transform your hot enrolment topics around Anderson, Director of Enrolments, 10:50 - 11:35am not-for-profit laws communications and NZ? William Clarke College; Myfanwy Stanfield, Registrar, Ascham School Ms Susan Pascoe AM, Mandy Loomes, Dr David Paul Bruce Perry, Registrar, PRINCIPALS’ MORNING PRINCIPALS’ Commissioner, Australian Charities Director of Alumni and Development, Change and Leadership St Andrews Cathedral School From feasibility study to The 3 essential pillars for social media success “Strawberries, a dog, a and Not-for-profits Commission Barker College Management Consultant launching a capital campaign: mummy and some road signs” The highs and lessons learnt Attracting new enrolments Major Gifts: developing the Surveying your Alumni Protecting your digital brand Admissions and the Law - from the St Catherine’s relationship, making the ask, in an online world navigating the maze of the Journey 11:40am - 12:35pm and engaging educational modern family Marilyn Rickard, Director of Jeff Bullas - blogger, author, international keynote speaker Jo Hutchens, Director of Marketing, 11:40am - 12:30pm leaders as partners Community Relations, St (Forbes' Top 20 Influencers of CMOs 2017; Enrolments and Community Catherine’s; Julie Johnson, #1 Global Digital Marketing Influencer 2016) Relations, Thomas Hassall Anglican Julia Tauber, Director of Heleen Fourie, Old Girls Relations Mark Barrett, Director, Susan Warda Managing Director, O’Keefe & College Development at University of Sydney Manager, Abbotsleigh CIMarketing Mills Oakley Law Partners Medical School

Buffet lunch 12:40 - 1:45pm Buffet lunch 12:30 - 1:30pm Sponsored by: Promotive Group

Digital Fundraising Success Alumni perspective - what do How to use video to leverage Scholarship Programs - Engaging international alumni Managing your committee / Maximising your website to increase enrolments alumni want? your brand and engage your Panel Session and families in your board / volunteers community fundraising efforts - Nell Anderson, Simon Wales, Director, Scribble and Think Shanelle Newton Clapham, CEO, Giselle Collins, President, Geoff Anderson, Video Producer, Michael Smith, Principal, Hills Panel Session 1:35 - 2:20pm 1:50 - 2:50pm Chair Ascham School Council; Parachute Digital Ascham Old Girls' Union; Author, Sonic Sight Grammar; Catherine Marvell, Mary Cook, Director of Denise Cheng, Partnerships Tim Peisley, Committee Member, Director of Enrolments, PLC Sydney; Development, Kincoppal Rose Bay; Manager, The Reach Foundation, The Banksia Project; Debra de Belle, Admissions Murray Happ, Director of and former Board member, Manager, The Kings School Development, St Aloysius’ College Loreto Normanhurst The Cause Report - What Creating WOW events Reboot your brand and The Pursuit of Happiness? schools can learn and apply reputation - A powerful case Parents' perception of Feature Event: "Through the Looking Glass" from this key not-for-profit study on how to attract new happiness and how it informs 3:00 - 4:00pm Speakers: Carolyn Stenhouse; Kate Faithorn (CEO, Leonards); Barbara Watkins (Principal, Loreto Normanhurst) sector research. An students and engage with their school choice Facilitator: Yvette Vignando 2:25 - 3:15pm opportunity to dive into best existing students and alumni practice learnings for the Sandy Goddard, Director of Glenis Carroll, Executive Director, Myfanwy Stanfield, Registrar, education sector Community Relations, Canberra Marketing, Office of Marketing & Ascham School Luke Branagan, Philanthropic Grammar School Communications, Western Sydney University ACCOMMODATION Services Director, JBWere 4:00 - 4:05pm Conference thanks and close 4:05 - 5:00pm Networking Drinks (sponsored by UNSW) OPTIONS 3:20 - 3:50pm Afternoon Tea Break and Sponsor Networking Radisson Blu Hotel – 20% discount How to use the fundraising Running a successful Alumni Attracting enrolments through online marketing 27 O’Connell Street, Sydney power of excellent mentoring program From $290 per night stewardship THANK YOU TO OUR CONFERENCE PARTNERS Quote code: #170901EPCC 3:55 - 4:45pm E: [email protected] David Day, Impact100 Sydney North; McCarthy Mentoring and Wenona Sam Rahmanian, General Manager AU/NZ, Finalsite Tina Fleming, Educate Plus case study The Tank Stream Hotel – includes breakfast 97-99 Pitt Street, Sydney End of Day One From $270 per night 4:45pm Optional: Pre-dinner drinks at Zeta Bar, Hilton Hotel Quote code: EDUCATE17 E: [email protected] Kick up your heels at the “Mad as a Hatter” Awards Dinner 7:00pm at the stylish Queen Victoria Building Tea Rooms in central Sydney. Sydney Lodges – 10% discount Included with Full Registration. Potts Point, Sydney 10% off public rate Quote code: GWB REGISTER NOW AT https://www.sydneylodges.com/sydney-city-accommodation/ #EdPlusTTLG17 www.educateplus.edu.au/chapters/nswact Visit: www.educateplus.edu.au/chapters/nswact for more information