8 DAYS Rate Card
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THE ULTIMATE POP/CULTURE NAVIGATOR THE ULTIMATE POP/ CULTURE NAVIGATOR 8 DAYS is Singaporeans’ go-to guide for their weekly fix of showbiz and lifestyle news. To this day, the magazine remains S’pore’s favourite entertainment/lifestyle title, attracting 134,000* readers weekly, over half of them (52%) PMEBs or white-collar workers. 8 DAYS is also voted the number one Entertainment Magazine of the Year. Celebrity glamour, gossip, the latest in food, shopping, travel and lifestyle trends – it’s all here, along with authoritative movie reviews and TV and music features. 8 DAYS is a family-friendly read aimed at working adults, the young-at-heart and everyone in between. Its winning formula? A heady mix of witty prose, iconic photography and award-winning design. For savvy readers who appreciate irreverent writing about relevant stuff, there’s only 8 DAYS, the pop/culture navigator bar none. THE 8 DAYS READER... DEMOGRAPHIC PROFILE* .... wants to have his/her finger on the pulse of of them have Polytechnic/Undergrad/ showbiz & pop culture. 51% Postgrad educational certificates .... is an avid consumer who loves eating out, shopping, going to the movies, and travelling. of them are aged between 15 and 34 ... is a discerning individual who doesn’t take 48% herself/himself seriously. of 8 DAYS readers are likely to be PMEBs ... is likely to be bilingual, following local as well as or white-collar workers regional and Hollywood showbiz. 50% TOTAL READERSHIP of readers have a monthly household 62% income of over $6,000 121,000* * Source: Nielsen Media Index 2012 CONTENT PROFILE ENTERTAINMENT GUCCI EMBELLISHED NECKLINE CORAL MAXI DRESS. ZARDOZE SEMI PRECIOUS STONE RING CELEB FEATURES hristina Aguilera’s ‘Beautiful’ reverberates through the photo From homegrown faves to regional stars to studio. “You are beautiful, no matter what they say…” The lights are dimmed. The stage is set. An Hollywood hotties. From the exalted to the impassive Yvonne Lim glides into the spotlight, her eyes xated on the ground. She takes a deep breath, enigmatic, the provocative to the passionate, and murmurs: “Okay, let’s do this.” This is no ordinary 8 DAYS shoot. Today, we’ve posed a challenge to the we’ve got them all covered. actress: To cry on cue – in front of our camera. Yvonne, armed with 16 years of showbiz experience, is game for it. We begin counting the seconds. One, two, three…. SCENE & HEARD BY DOUGLAS TSENG The tension in the room is palpable. She perches her lithe frame on a stool and squares her shoulders. Her brows furrow; her perfectly mascara-ed lashes utter slightly. SCENE & She locks her gaze onto something in the distance (er, the aircon vent?). The expression in her eyes A silent performance: As the lovestruck zombie, Nicholas Hoult is is the utter brokenness of a woman “incredible”, says co-star Teresa Palmer. Incredible because Hoult doesn’t have watching Mr Wrong ride off into the many lines (most of them are voice- HEARD overs) and all he does is grunt and sunset with his new squeeze. moan. Gushes his leading lady: “He’s 12, 13, 14… very expressive with his eyes.” A hot Armedfave with Her eyes begin to well up. and dangerous: Her face is tense; and her jaw, Teresa Palmer patrols the clenched. The room is silent, well, cursed world with her pals, except for Xtina and the clicking of readers.Crazy, Stupid, Celeb news, Love’s Analeigh the camera, which is now ring away Tipton, and 21 Jump Street’s with the rapid staccato of a machine Dave Franco. gun. Yvonne doesn’t need props, so (Pssst: One of viewsthem will& not gossip spill someone nicks the mask from her live to see the end credits.) shivering hands. Meet the 21, 22, 23… parent: John out of these pages:Malkovich Tears stream down Yvonne’s plays Teresa’s disapproving pretty mug. She is a picture of father, a general quiet vulnerability, weeping silently, who believes does take some liberties with that the only never with the hysterics typical done. Yvonne blinks the last of cry on command. Ask her what It wasn’t always this effortless scene. I felt so paiseh for making and experience. How do you survive FIRST it, but at the sameWho’s time, it’s doing what,good zombie LOOK very grounded in the science is a dead zombie, of, say, a Korean idol drama. All her tears away and regains her was going through her mind during for Yvonne to work the weepies for everyone wait.” on only a couple of hours of sleep — of zombie-ism and uses that so to Warm Bodies as a springboard for a more this while, her posture uctuates composure. Immediately, she those couple of minutes, and she the camera. The rst time she had Of course, crying on command and not look like you’ve had too many speak. STARRING: NICHOLAS HOULT, TERESA PALMER, JOHN MALKOVICH DIRECTED BY JONATHAN LEVIN fantastical story.” So if zombie- between the severe austerity of a bounces off the chair to change with bashfully attributes the inspiration to do it, she was only 20, fresh out — and convincingly — is only one whiskey shots at a rave party? You’ve And, yes, heads are worriedwhere, that they’ve when and if youwith know Peranakan matriarch, and the lilting the chirpiness of someone who’s to ‘Beautiful’, Xtina’s aria of self- of Star Search. “The crew waited for skill out of many more in an actor’s been offered a golden opportunity to WHY WATCH: It’s The Walking Dead it: It’s Twilight with zombies. At been forsaken, fret not: the your John for the Nicholas Sparks crowd. least that’s how some folks have movie includes a mandatory Malkovich gracefulness of the Black Swan, as just completed lming an episode of con dence, that’d been playing in over an hour for me to cry. I could toolbox. Making it in showbiz requires work in China, but how do you survive THE LOWDOWN: A zombie (X-Men: described this bizarre love affair, brain-munching scene. “It movies, expect First Class’ Nicholas Hoult) falls for based on Isaac Marion’s best- was kind of a wet, soft, cold him to shout if she were riding on the peaks and Mat Yoyo. Talk about snapping back the background. Clearly, it doesn’t only squeeze out one tear drop, but heaps of practical skills that drama the tough environment? the girlfriend (I am Number Four’s selling Young Adult novel. Is the cake mixed with grapefruit a lot. and peachy stuff,”whom? says Hoult Who’s looking troughs of over owing emotions to reality. take a lot to make Yvonne cry. “I it wasn’t captured by the camera!” coaches don’t usually impart to their Behold, our handy guide to the Teresa Palmer) of one of his victims. undead capable of love? How will And it gets weirder: Their unlikely die-hard zombie fans take that? on shooting those scenes. “It VIEW WARM BODIES TRAILER within. The tears keep owing. This, ladies and gentlemen was concentrating on the song, the she recalls, laughing. “In the end, we students. It’s behind-the-scenes inner workings of being an actor, bond — quick, say ‘necrophilia’ Hopefully, with an open mind, says was quite sweet. Pretty tasty.” 1 Download the free Tag Reader app if you are a smartphone user ve times — is bringing him director Jonathan Levin (50/50). Who’s in the mood for some or go to http://gettag.mobi. About one minute later, we’re (and aspiring actors), is how you sadness of the lyrics,” she quips. wrapped without shooting my crying knowledge that only comes with time courtesy of Yvonne. dessert? back to life. “This movie takes the [zombie] 2 Start the Tag Reader app, then scan the image here. THE BUZZ: Go ahead, just say mythology in a different direction…it OPENS: MARCHhot 14 -- or not! 30 8 DAYS JAN 24, 2013 8 DAYS | 31 12 8 DAYS JAN 31, 2013 8 DAYS | 13 EAT STORY KOH YUEN LIN PHOTOS: CHEE YAN [+ Drama synopses + Movie Reviews/Music/TV] Northern THE FOOD Bites Shoebox Canteen 36 NORTH CANAL RD. TEL: 9296-4836. OPEN WEEKDAYS 11.45AM–2.30PM. Chorizo Carupanero ($16) A pot of spicy house-made chorizo simply cooked with moist, chewy What happens when you two-week old street-side cafe has rice, sautéed bell peppers and Queso end up with more space attracted a considerable working Two new eateries on North Canal Road add gourmet Fresco (a soft, crumbly fresh cheese). than you need for your bar? You crowd from the area. After all, the A avour-packed, dangerously capitalise on it and turn it into a menu of western favourites with cachet to the sleepy periphery of Boat Quay. addictive starter. 32-seat canteen in the day. That a slight Asian twist is well-priced was what the proprietor — and easy on the palate. The Pabellon ($24) A smart interpre- Sur Nuevo Latino Kitchen tation of the classic rice-beans-beef a corp comms practitioner-turned- space is breezy, bright and though #01-01/02, 13 NORTH CANAL RD. TEL: 6222-2897. CLOSED SUN. trifecta. Tender braised beef short rst-time restaurateur Beverly separated from Bitters & Love Bar none: ribs sit atop a bed of rice mixed with Latin American Yeoh, 26, — of Bitters & Love by a partition of folding doors, Hot on the heels of the Spanish known each other for black bean purée, and is served with did when the perfect location for offers a glimpse into the lovely cocktails such as a swish of puréed, rather than fried, wave is the Latin American over two decades and Pisco Sour are plantains (a kind of starchy fruit).