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Guide Resources and Tools: How to Activate a Shareable Community

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Guide Resources and Tools: How to Activate a Shareable Community 1 GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 2 CREDITS Chapter 1 Youth Europe Service Chapter 2 AidLearn, Consultoria em Recursos Humanos Lda. Chapter 3 Inova Consultancy UK Chapter 4 Kirşehir Valiliği Chapter 5 Università degli Studi Di Bari Aldo Moro Chapter 6 Agencia Para el Empleo de Madrid Elaborated by Euro-Idea Fundacja Społeczno-Kulturalna Content Revision Euro-Idea Fundacja Społeczno-Kulturalna Content Revision and Methodological Università degli Studi Di Bari Aldo Moro approach English Language revision Inova Consultancy UK Design and layout Euro-Idea Fundacja Społeczno-Kulturalna Publisher Creative Urban Sharing in Europe project Published on August 31, 2017 GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 3 PROJECT CREATIve Urban Sharing in Europe is a two-years long international project started in 2015. This project is funded by the European Commission. Additional information about the project are available at: www.creatuse.eu The project consortium is composed by a mix of partners coming from different countries, complementarity of profiles and skills: association, foundation, private VET providers, Regional Government, Capital City Municipality, University. PROJECT PARTNERS YOUTH EUROPE SERVICE (ITALY) AIDLEARN, CONSULTORIA EM RECURSOS HUMANOS LDA. (PORTUGAL) EURO-IDEA FUNDACJA SPOLECZNO-KULTURALNA (POLAND) KIRSEHIR VALILIGI (TURKEY) AGENCIA PARA EL EMPLEO DE MADRID (SPAIN) UNIVERSITA’ DEGLI STUDI DI BARI ALDO MORO (ITALY) INOVA CONSULTANCY LTD. (UK) GUIDE A large selection of tools and resources and ways to activate the sharing and stimulate the communities to transform their living spaces. The guide is based on practical point of view including How-to’s, guides, examples, policies, true models and advices. GUIDE: RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY is an interactive guide. 6 chapters integrated with multimedia and large WEB links section for in-depth analysis needs. The guide is to any kind of users: schools, Higher Education Institutions, municipalities and other Public Administrations, citizens committee, communities and anyone interested to adopt more sustainable lifestyles. This guide is available in English, Spanish, Italian, Portuguese, Turkish and Polish. GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 4 CONTENTS INTRODUCTION 6 CHAPTER 1 - The Sharing Economy Survey 8 1.0 Introduction 9 1.1 Personal information 10 1.2. Perceptions and experiences on the sharing economy 11 CHAPTER 2 - How to start a sharing community (generate the idea) 20 2.0. Introduction 21 2.1. What is a sharing community, why start small and local 22 2.2. Examples of good practices in sharing, how their idea started 24 2.3. Steps to generate an idea for sharing community 27 2.4. Ways to be aware of local community 29 2.5. Techniques to develop creativity 30 CHAPTER 3 - How to engage the community in the Sharing Economy(SE) 34 3.0 Introduction 35 3.1 Examples of urban sharing 36 3.2 How to engage the community (tips for engaging the community) 39 3.2.1 The Community 39 3.2.2 Events 41 3.2.3 Communication 45 3.2.4 Social Media 48 3.3 Conclusions 52 GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 5 CONTENTS CHAPTER 4 - How to get and manage the resources 54 4.0 Introduction 55 4.1 Sustainable funding from local people 56 4.2 Techniques on how to manage the resources 64 4.3 Working together 68 4.4 Sharing knowledge and services for funding 68 4.5 Securing the programme 69 4.6 Sustainability 69 CHAPTER 5 - How to promote and sustain a sharing community 72 5.0. Introduction 73 5.1. Examples of Sharing Communities 74 5.2. Resources to promote and sustain a Sharing Community 76 5.3. Tools to promote and sustain a Sharing Community 80 5.4. The role creativity 88 5.5. Conclusions 91 CHAPTER 6 - How to organise a sharing City? 92 6.0. Introduction 93 6.1. The meaning of Sharing City: a sharable city concept 95 6.2. Some tips for successful city organizing 97 6.3. Tools & methodologies for organizing a Sharing City 100 6.4. Successful policies for Shareable Cities 110 References & Web Content 118 Videography 121 GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 6 INTRODUCTION Summary chapter 1 1 This first chapter presents the results of the short interview about the Sharing Economy experience. The questionnaire discussed is part of the activities of a European Project called 'CREATUSE' (see the website www.creatuse.eu for additional information). It aims to gather interviewees’ perceptions and information on the sharing economy and, in particular, their assessment of its importance for urban areas. Summary chapter 2 2 In chapter 2 we will depict some strong examples of sharing practices, namely Airbnb, Refood and Reclusa and discuss how the ideas for these communities were formulated. Then, we present some tips and guidance for generating a successful idea for a sharing community. Finally, this chapter presents some techniques that can help people to develop both creativity and an awareness of what is happening in the community, since these competences are important and useful when creating a good idea with which to start a sharing community. Summary chapter 3 3 This chapter will be based around how urban sharing organisations engage the community (or city) in sharing. It will use case studies to demonstrate how existing examples of urban sharing engage the community/city in the sharing economy. Using existing examples and a short review of existing literature, a short ‘how to engage the community’ section will act as a guide to the reader. This will be based on how urban sharing projects/organisations utilise technology, social media, communication methods, community forums, networking, and events. INTRODUCTION GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 7 Summary chapter 4 4 Most charities, community groups and social enterprises are constantly managing the balancing act of funding both their projects and core work. This chapter will help the readers to learn and manage the resources in the Sharing Economy (SE) system. This chapter will provide examples from different countries to maintain concrete ideas on how to manage the resources. The given examples can all be used as specific tools but can also be generalised as a tool for new initiatives. This guide is for any sharing initiative that wants to think creatively about how it funds its core activities. Summary chapter 5 5 This chapter aims at identifying some of the resources and tools that promote a sharing community and make it sustainable over time. The information about these practices and tools was generally collected from document analysis but especially through analysis of the positive experiences in the local context. Summary chapter 6 6 This chapter is about the general conscience of the decisive role of cities as an epicentre for Social Innovation and Sustainable Development. This chapter: • Introduces a sharable city concept; • Illustrates tips and tools about the construction process of a sharing city; • Show current examples of inspiring cities that are being managed in collaborative way. INTRODUCTION GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 8 CHAPTER 1 THE SHARING ECONOMY SURVEY Table of Contents 1.0 Introduction 1.1 Personal information 1.2 Perceptions and experiences on the sharing economy CHAPTER 1 - THE SHARING ECONOMY SURVEY GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 9 1.0 Introduction The questionnaire discussed concerns the Sharing Economy (SE) and is part of the undertaking of a European Project called 'CREATUSE' (see the website www.creatuse.eu for additional information). The questionnaire aimed to gather interviewees’ perceptions and experiences of the Sharing Economy and, in particular, their assessment of its importance for urban areas. In effect, the Sharing Economy is conventionally defined by three main elements: 1. The sharing aspect, namely the common use of a resource 2. The peer relations 3. The technological platform used to sustain relationships. Sharing economic activities can deal with physical goods such as transport (e.g. car and bike sharing); clothing; working tools (e.g. drills, lawnmowers); as well as digital products (such as books, films); private and public spaces (e.g. car parking, co-working, houses); time; competences, ideas; money or even food. Some examples of the Sharing Economy, such as Airbnb, Blablacar, Uber, Taskrabbit, FabLab and Time Banks have gained increasing popularity by expanding their visibility. The questionnaire consisted of 24 questions (4 of which were about personal information and 20 of which were about the Sharing Economy) . There were 105 responses received from 6 different countries. The results of the survey are presented below as graphics. CHAPTER 1 - THE SHARING ECONOMY SURVEY GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 10 1.1 Personal information Section A The questionnaire was completed by the stakeholders from each of the project partners and these were mainly from urban areas. The professional status is heterogenic because of the kind of partner involved (e.g. students for Universita di Bari who were unemployed in Spain.) CHAPTER 1 - THE SHARING ECONOMY SURVEY GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 11 1.2 Perceptions and experiences on the sharing economy Section B There is a clear evidence that the Sharing economy is not well known, the sources of this information are the press, the internet and the formal education system. Even if the use of the Sharing Economy is rare, there is a strong will to share demonstrated by the responders. CHAPTER 1 - THE SHARING ECONOMY SURVEY GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 12 CHAPTER 1 - THE SHARING ECONOMY SURVEY GUIDE RESOURCES AND TOOLS: HOW TO ACTIVATE A SHAREABLE COMMUNITY 13 It is evident that participants would be most willing to share in educational and cultural activities and the second most popular was transport.
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