JeDEM 6(2): 136-150, 2014 ISSN 2075-9517 http://www.jedem.org Isotype Visualizations A Chance for Participation & Civic Education Eva Mayr Center for Cognition, Information and Management, Danube University Krems Dr. Karl Dorrek Str. 30, 3500 Krems, Austria
[email protected], +43 2732 893 2324 Günther Schreder Center for Cognition, Information and Management, Danube University Krems Dr. Karl Dorrek Str. 30, 3500 Krems, Austria
[email protected], +43 2732 893 2320 Abstract: In the 1920s, Otto Neurath proposed a pictorial statistics method known as “Isotype”. Isotype pictorial statistics were intended to inform the broad public and enable them to participate in society. In this article, the method is reviewed with respect to its relevance and potential for modern-day information visualization. Though some aspects are now outdated, the basic approach still has potential for information visualization and civic education. Possible new media applications are presented and their impact for civic education and participation is discussed. Keywords: Isotype, Neurath, information design, information visualization, mass communication n contrast to language-based communication, information visualization plays an increasing role in media, science, and education. Information visualization can be defined as “the use of computer-supported, interactive, visual representations of abstract data to amplify cognition” (Card, Mackinlay, & Shneiderman, 1999, p. 8). It promises “to help us speed our understanding and action in a world of increasing information volumes” (Card, 2008, p. 542) and to provide insights into complex subjects, both for experts and ”for the people” (Danziger, 2008). Such casual information visualizations for the people “depict personally meaningful information in visual ways that support everyday users in both everyday work and non-work situations” (Pousman, Stasko & Mateas, 2007, p.