MTC Regional Mapping and Wayfinding Program City ID | January 2020 MTC Regional Mapping and Wayfinding Program
Phase 2: Next Steps MTC Regional Mapping and Wayfinding Program City ID | January 2020
The Regional Mapping and Wayfinding Program is seeking your help to build an approach to harmonization that works for all stakeholders.
This program Why we need your help What next? Following inquiries about mapping and wayfinding Stakeholder engagement has proved extremely MTC seeks your response to an online from regional partners, MTC initiated this program valuable in shaping and guiding this program. questionnaire. in 2017. Its purpose is to encourage sustainable The project team is now embarking on further Questionnaire: www.surveymonkey.com/r/ forms of movement through improved pedestrian outreach to seek insight from a broader range ListeningTourQuestionnaire and transit information. of stakeholders. Please complete by: February 10th, 2020. To ensure this program addresses the needs of To achieve the adoption of a regional harmonization Bay Area travelers, cities, and transit operators, program into operational practices, there is a Following the completion of the questionnaires, this work is being developed collaboratively with need to consider detailed design propositions, a ‘Listening Tour’ will be held in February 2020, regional stakeholders. It is informed by user-testing paired with business cases that are informed by culminating in a workshop to explore tiers of and feedback at key junctures. stakeholder requirements and practices. harmonization in Spring 2020. Harmonization This outreach will identify topics and actions to Please review the process described on the be addressed through this process. Ultimately, Stakeholder engagement and collaborative following pages and contact Jay Stagi or this will help ensure that final recommendations workshop sessions have identified the desire Brooke Fotheringham if you have any questions. address the opportunities and concerns raised to achieve greater “harmonization” and operational by stakeholders and are better placed to secure efficiencies as core objectives to this effort. Jay Stagi, board-level approval. (415) 778-5208 The project team has defined harmonization as [email protected] creating cohesion between different forms of information so that people can understand and Brooke Fotheringham, navigate the region with greater ease. (415) 778-6609 [email protected]
2 MTC Regional Mapping and Wayfinding Program City ID | January 2020
Progress to date In the first phase of this program, City ID researched user experience and needs, as well as organizational and operational considerations, highlighting key areas of opportunity that this program could address.
At the end of Phase 1, a draft roadmap recommended a program to develop a ‘standard system’, including shared brand, products, and design resources.
The project team also developed a prototype regional map demonstrating
the potential and value of regional ealdsburg CAPITOL CORRIDOR TO So SACRAMENTO no ma ROSEVILLE C ROCKLIN ou Windsor nt AUBURN y T ran si t Piner collaboration. oad Sonoma ounty Airport S S NORTH ixon r Santa osa o id orth SANTA rr o l C to pi T a uerneville C k A R a tr M ROSA m S A Sonoma County Transit BAY VACAVILLE Santa osa Santa osa raton ransit Mall TRIONE-ANNADEL STATE PARK CITY COACH Sonoma County Transit acaville SERVICE SANTA ROSA CITYBUS AREA & SONOMA COUNTY Sebastopol Sonoma TRANSIT SERVICE AREA
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progress to date. Petaluma E
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