MTC Regional Mapping and Wayfinding Program City ID | January 2020 MTC Regional Mapping and Wayfinding Program

Phase 2: Next Steps MTC Regional Mapping and Wayfinding Program City ID | January 2020

The Regional Mapping and Wayfinding Program is seeking your help to build an approach to harmonization that works for all stakeholders.

This program Why we need your help What next? Following inquiries about mapping and wayfinding Stakeholder engagement has proved extremely MTC seeks your response to an online from regional partners, MTC initiated this program valuable in shaping and guiding this program. questionnaire. in 2017. Its purpose is to encourage sustainable The project team is now embarking on further Questionnaire: www.surveymonkey.com/r/ forms of movement through improved pedestrian outreach to seek insight from a broader range ListeningTourQuestionnaire and transit information. of stakeholders. Please complete by: February 10th, 2020. To ensure this program addresses the needs of To achieve the adoption of a regional harmonization Bay Area travelers, cities, and transit operators, program into operational practices, there is a Following the completion of the questionnaires, this work is being developed collaboratively with need to consider detailed design propositions, a ‘Listening Tour’ will be held in February 2020, regional stakeholders. It is informed by user-testing paired with business cases that are informed by culminating in a workshop to explore tiers of and feedback at key junctures. stakeholder requirements and practices. harmonization in Spring 2020. Harmonization This outreach will identify topics and actions to Please review the process described on the be addressed through this process. Ultimately, Stakeholder engagement and collaborative following pages and contact Jay Stagi or this will help ensure that final recommendations workshop sessions have identified the desire Brooke Fotheringham if you have any questions. address the opportunities and concerns raised to achieve greater “harmonization” and operational by stakeholders and are better placed to secure efficiencies as core objectives to this effort. Jay Stagi, board-level approval. (415) 778-5208 The project team has defined harmonization as [email protected] creating cohesion between different forms of information so that people can understand and Brooke Fotheringham, navigate the region with greater ease. (415) 778-6609 [email protected]

2 MTC Regional Mapping and Wayfinding Program City ID | January 2020

Progress to date In the first phase of this program, City ID researched user experience and needs, as well as organizational and operational considerations, highlighting key areas of opportunity that this program could address.

At the end of Phase 1, a draft roadmap recommended a program to develop a ‘standard system’, including shared brand, products, and design resources.

The project team also developed a prototype regional map demonstrating

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BAY ilroy Prototype Map ersion 01 pdated January 2019 © Metropolitan Transportation Commission, 2019 MTC Regional Mapping and Wayfinding Program City ID | January 2020 Basis for Collaboration

Collaboration focus Program Champions Collaboration aims Following feedback from partners at the workshop Existing partners – who have already attended 1. Foster collaborative relationships with in August 2019, the focus of this phase of work meetings and workshops – are now asked to regional partners has shifted to allow for a more collaborative design continue their involvement in this project as 2. Ensure that expectations of this program development process. “Program Champions.” are aligned MTC’s priority is to seek detailed insight from the For those in this role, we ask you to raise the profile 3. Identify actionable items to address through range of stakeholders who influence and may of this program within your organization, share this program; in this phase or later phases ultimately be involved in delivering aspects of this project progress with colleagues as appropriate, 4. Identify and consider all actions taken project. The project team remains committed to and seek feedback that accurately represents the towards harmonization that are beneficial facilitating a collaborative and creative process. consensus views. for travelers, providers, and the region We suggest that Program Champions establish 5. Ensure final recommendations have broad internal ‘Working Groups’ to review project progress support from agency staff and formulate responses. Should key individuals from these working groups require greater involvement in the process, they are welcome to attend key meetings and workshops alongside the Program Champion.

4 MTC Regional Mapping and Wayfinding Program City ID | January 2020 System Development Next Steps

1. Questionnaire 2. Listening Tour 3. Comment Log 4. Harmonization Workshop 2 January 2020 February/March 2020 March/April 2020 April/May 2020 To begin this collaborative process, Listening tour sessions will be held in All feedback and comments from City ID and MTC are planning a MTC requests your response to a smaller groups (6-8 partners) to allow the questionnaire and Listening Tour workshop that will be facilitated to questionnaire. for focused discussions. will be documented in the form of a define and select potential tiers (i.e., comment log. levels) of harmonization. We ask the Program Champion to Discussions will build on coordinate with internal staff, collate questionnaire responses to find areas City ID and MTC will update and The Business Case for each of the responses, and submit a single reply of consensus and topics for further share this comment log with partners, selected tiers will then be developed on behalf of the agency. exploration. highlighting regional priority topics to inform and refine propositions. and actions to be addressed through Please complete the questionnaire this phase or future phases. Additional Phase 2 project stages by February 10th, 2020. are described in the Outreach Background document. In addition to the questionnaire, we are requesting any existing documentation that may help us understand agency requirements.

We recognize that these requests have been made previously and are grateful for the documents received to date. A link to the types of documents requested and a depository of those already supplied will be discussed in the questionnaire.

5 MTC Regional Mapping and Wayfinding Program City ID | January 2020

Phase 2 project stages The remainder of this phase is organized into five key stages with a Business Case development workstream and ongoing pilots running concurrently. 1 2 3 4 5 System Development User Business Refine Harmonization MTC Research Case Propositions (tiers) Operations Alignment Committee

Visual Listening Harmonization Focus Presentation Partner Final Presentation Harmonization Tour Workshop 2 Groups June 2020 Workshop 3 Presentation Winter 2020 Workshop 1 February/March April/May 2020 May 2020 July 2020 to Partner August 2019 2020 Executives Fall 2020

We are here

Business Case development

Ongoing Pilots (See background document for details)

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