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Advertising Information Services Data ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only. TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. APR 21 VS APR 20 | 000’BAHT APR 21 VS APR 20 | BAHT MILLIONS NO BRANDS APR 2021 APR 2020 MEDIA APR 21 SOV % APR 20 SOV % DIFF % CHANGE TV 1 TEPTHAI HERBAL TOOTHPASTE 103,307 78,080 5,540 67.60 4,074 66.02 1,466 36 CABLE/SATELLITE 97 1.18 122 1.98 -25 -20 2 COKE SOFT DRINK 97,008 3,910 RADIO 283 3.45 275 4.46 8 3 3 SHOPEE SOFTWARE 83,508 7,142 NEWSPAPERS 185 2.26 207 3.35 -22 -11 4 RS MALL DIRECT SALES 78,826 132,010 MAGAZINES 54 0.66 61 0.99 -7 -11 5 TESCO-LOTUS SUPERCENTER 77,246 31,271 CINEMA 380 4.64 NA NA 380 NA 6 BIRDY COFFEE READY TO DRINK 71,770 48,819 OUTDOOR 614 7.49 519 8.41 95 18 7 O SHOPPING DIRECT SALES 70,922 74,340 TRANSIT 308 3.76 344 5.57 -36 -10 8 SAMSUNG MOBILE PHONE UNIT 66,376 18,474 IN STORE 71 0.87 43 0.70 28 65 9 CARRIER AIR CONDITIONERS 64,673 18,915 DIGITAL 663 8.09 NA NA NA NA 10 COLGATE HERBAL TOOTHPASTE 62,444 TOTAL 8,195 100.0 6,171 100.0 2,024 33 TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. YTD APR 2021 VS YTD APR 2020 | 000’BAHT YTD APR 2021 VS YTD APR 2020 | BAHT MILLIONS NO BRANDS 2021 2020 MEDIA 2021 SOV % 2020 SOV % DIFF % CHANGE 1 COKE SOFT DRINK 485,561 251,091 TV 20,952 66.56 20,168 66.24 784 4 2 29 SHOPPING DIRECT SALES 416,036 326,696 CABLE/SATELLITE 387 1.23 561 1.84 -174 -31 3 RS MALL DIRECT SALES 415,492 825,817 RADIO 1,019 3.24 1,222 4.01 -203 -17 NEWSPAPERS 4 TEPTHAI HERBAL TOOTHPASTE 359,888 195,067 816 2.59 940 3.09 -124 -13 MAGAZINES 206 0.65 267 0.88 -61 -23 5 O SHOPPING DIRECT SALES 309,194 168,648 CINEMA 1,581 5.02 1,422 4.67 159 11 6 WWW.LAZADA.CO.TH WEBSITE 297,235 97,560 OUTDOOR 2,114 6.72 2,114 6.94 0 0 7 TOYOTA PASSENGER CARS 266,707 126,567 TRANSIT 1,257 3.99 1,782 5.85 -525 -29 8 TESCO-LOTUS SUPERCENTER 255,717 198,071 IN STORE 230 0.73 243 0.80 -13 -5 9 NESCAFE COFFEE READY MIXED 239,766 188,401 DIGITAL 2,915 9.26 NA NA NA NA 10 OK HERBAL HAIR TREATMENTS 213,140 TOTAL 31,477 100.00 30,445 100.00 1,032 3 TOP 10 ADVERTISERS ESTIMATED ADSPEND TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads Exclude Section: Classified, House ads APR 21 VS APR 20 | 000’BAHT YTD APR 2021 VS YTD APR 2020 | 000’BAHT NO BRANDS APR 2021 APR 2020 NO BRANDS 2021 2020 1 UNILEVER THAI TRADING CO.,LTD. 496,956 396,637 1 UNILEVER THAI TRADING CO.,LTD. 1,680,719 1,423,574 2 NESTLE(THAI) LTD. 244,623 194,062 2 NESTLE(THAI) LTD. 1,132,883 617,014 3 PROCTER & GAMBLE (THAILAND) 196,587 156,397 3 PROCTER & GAMBLE (THAILAND) 810,409 647,211 4 MASS MARKETING CO.,LTD. 156,661 132,750 4 MASS MARKETING CO.,LTD. 617,817 365,621 5 COCA-COLA (THAILAND) 142,491 5,535 5 COCA-COLA (THAILAND) 590,735 379,382 6 COLGATE-PALMOLIVE(THAILAND)LTD 121,312 12,898 6 TOYOTA MOTOR THAILAND CO.,LTD. 514,068 334,933 7 AJINOMOTO SALES (THAILAND) CO.,LTD. 113,897 50,779 7 LIFESTAR CO.,LTD. 428,329 834,783 8 RECKITT BENCKISER (THAILAND) CO.,LTD. 111,890 50,691 8 MONO SHOPPING CO.,LTD. 423,559 9 TOYOTA MOTOR THAILAND CO.,LTD. 110,545 45,507 9 AJINOMOTO SALES (THAILAND) CO.,LTD. 388,380 277,972 10 TRI PETCH ISUZU SALES CO.,LTD. 108,974 32,581 10 COLGATE-PALMOLIVE(THAILAND)LTD 386,866 202,642 UPDATE: 12/05/2021 Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – APRIL 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above. % Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 11/05/2021 BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 81.24 2.74 CH3 75.80 1.94 CH7 79.91 1.81 CH7 76.63 1.65 CH7 75.71 1.85 ONE 70.92 0.88 MONO 29 66.15 1.47 WORKPOINT TV 64.87 1.30 CH3 73.57 0.84 ONE 70.10 1.40 MONO 29 68.28 1.29 MONO 29 61.65 0.83 WORKPOINT TV 65.91 1.20 ONE 67.21 1.19 WORKPOINT TV 58.00 0.64 THAIRATH TV 73.71 1.17 AMARIN TV 67.53 1.09 AMARIN TV 66.73 0.63 AMARIN TV 68.79 0.92 THAIRATH TV 71.72 1.06 THAIRATH TV 68.42 0.62 CH8 59.68 0.59 CH8 57.17 0.63 CH8 55.03 0.42 MCOT HD 57.57 0.41 PPTV 55.93 0.40 TRUE4U 46.40 0.21 PPTV 58.11 0.39 TRUE4U 52.33 0.32 PPTV 49.18 0.19 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 60.20 0.84 CH3 53.50 0.86 CH7 60.31 0.92 ONE 48.01 0.63 CH7 54.35 0.83 MONO 29 46.86 0.55 CH7 54.64 0.62 MONO 29 49.93 0.60 ONE 49.56 0.37 MONO 29 46.14 0.57 ONE 42.77 0.52 CH3 52.54 0.37 WORKPOINT TV 42.84 0.41 WORKPOINT TV 45.37 0.45 WORKPOINT TV 39.13 0.27 THAIRATH TV 47.47 0.36 AMARIN TV 43.23 0.35 AMARIN TV 44.14 0.22 AMARIN TV 45.84 0.29 THAIRATH TV 43.02 0.34 THAIRATH TV 42.88 0.21 CH8 34.71 0.23 CH8 35.28 0.16 CH8 32.21 0.12 MCOT HD 34.16 0.15 PPTV 30.69 0.12 TRUE4U 27.98 0.11 PPTV 34.91 0.13 TRUE4U 30.05 0.10 GMM25 29.52 0.08 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 60.82 1.10 MONO 29 53.62 0.92 CH7 71.65 1.14 CH7 64.37 1.04 CH7 62.44 0.81 ONE 59.33 0.56 WORKPOINT TV 48.20 0.86 ONE 50.58 0.68 MONO 29 54.73 0.50 MONO 29 53.09 0.79 CH3 53.93 0.58 CH3 59.68 0.42 AMARIN TV 51.94 0.46 WORKPOINT TV 47.78 0.54 THAIRATH TV 52.29 0.26 ONE 49.62 0.46 AMARIN TV 47.65 0.38 WORKPOINT TV 44.81 0.26 THAIRATH TV 51.64 0.39 THAIRATH TV 45.35 0.31 AMARIN TV 51.80 0.25 TRUE4U 34.62 0.17 CH8 40.81 0.21 CH8 39.08 0.12 CH8 32.77 0.15 TRUE4U 36.27 0.20 TRUE4U 32.27 0.10 PPTV 32.48 0.11 PPTV 35.42 0.11 GMM25 34.05 0.08 TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE 4-14 15-34 35+ % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 68.62 1.05 CH7 58.08 0.85 CH7 78.49 1.79 MONO 29 54.27 0.63 MONO 29 47.46 0.57 CH3 75.17 1.36 ONE 56.09 0.58 CH3 53.91 0.56 MONO 29 63.80 1.03 CH3 58.51 0.54 ONE 47.76 0.45 ONE 69.96 1.03 WORKPOINT TV 45.92 0.40 WORKPOINT TV 41.13 0.33 WORKPOINT TV 60.69 0.87 AMARIN TV 50.87 0.31 THAIRATH TV 43.60 0.27 THAIRATH TV 69.93 0.80 THAIRATH TV 50.62 0.29 AMARIN TV 44.18 0.26 AMARIN TV 67.21 0.77 CH8 38.67 0.15 CH8 33.29 0.15 CH8 56.18 0.50 TRUE4U 33.48 0.13 TRUE4U 29.03 0.11 PPTV 51.99 0.27 MCOT HD 38.23 0.08 PPTV 30.40 0.08 TRUE4U 49.14 0.25 Copyright © 2021 Nielsen Company (US), LLC.
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