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Advertising Information Services Data ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only. TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. JUL 21 VS JUL 20 | 000’BAHT JUL21 VS JUL 20 | BAHT MILLIONS NO BRANDS JUL 2021 JUL 2020 MEDIA JUL 21 SOV % JUL 20 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 217,072 135,800 TV 5,157 70.92 5,092 67.50 65 1 CABLE/SATELLITE 63 0.87 132 1.75 -69 -52 2 O SHOPPING DIRECT SALES 148,797 78,657 RADIO 282 3.88 297 3.94 -15 -5 3 SHOPEE SOFTWARE 99,703 19,639 NEWSPAPERS 237 3.26 280 3.71 -43 -15 4 RS MALL DIRECT SALES 90,854 114,636 MAGAZINES 41 0.56 50 0.66 -9 -18 5 AIS MOBILE PHONE SYSTEM 76,127 6,689 CINEMA 38 0.52 269 3.57 -231 -86 6 LAZADA ONLINE SHOPPING MALLS 75,090 19,685 OUTDOOR 462 6.35 418 5.54 44 11 7 COKE SOFT DRINK 72,570 29,709 TRANSIT 338 4.65 396 5.25 -58 -15 8 BANGKOK BROADCASTING&TELEVISION 66,963 5,784 IN STORE 57 0.78 40 0.53 17 43 9 SUNSILK SHAM./COND. GROUP 66,314 4,349 DIGITAL 596 8.20 NA NA NA NA 10 DISNEY+ HOTSTAR ONLINE VIDEO STREAMING 60,366 - TOTAL 7,272 100.00 7,544 100.00 -272 -4 TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. YTD JUL 2021 VS YTD JUL 2020 | 000’BAHT YTD JUL 2021 VS YTD JUL 2020 | BAHT MILLIONS NO BRANDS 2021 2020 MEDIA 2021 SOV % 2020 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 1,012,658 745,614 TV 36,720 68.11 33,513 66.38 3,207 10 2 COKE SOFT DRINK 726,578 313,078 CABLE/SATELLITE 597 1.11 912 1.81 -315 -35 3 O SHOPPING DIRECT SALES 682,716 450,789 RADIO 1,858 3.45 2,064 4.09 -206 -10 NEWSPAPERS 1,462 2.71 1,666 3.3 -204 -12 4 RS MALL DIRECT SALES 671,229 1,226,431 MAGAZINES 345 0.64 416 0.82 -71 -17 5 LAZADA ONLINE SHOPPING MALLS 567,721 174,094 CINEMA 1,809 3.36 1,941 3.84 -132 -7 6 TEPTHAI HERBAL TOOTHPASTE 501,971 370,180 OUTDOOR 3,574 6.63 3,396 6.73 178 5 7 TESCO-LOTUS SUPERCENTER 417,379 330,850 TRANSIT 2,169 4.02 2,799 5.54 -630 -23 8 SHOPEE SOFTWARE 384,813 112,249 IN STORE 391 0.73 352 0.7 39 11 9 NESCAFE COFFEE READY MIXED 366,959 426,824 DIGITAL 4,987 9.25 NA NA NA NA 10 MONOMAX.ME 335,467 289,632 TOTAL 53,911 100 50,490 100 3,421 7 TOP 10 ADVERTISERS ESTIMATED ADSPEND TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads Exclude Section: Classified, House ads JUL 21 VS JUL 20 | 000’BAHT YTD JUL 2021 VS YTD JUL 2020 | 000’BAHT NO BRANDS JUL 2021 JUL 2020 NO BRANDS 2021 2020 1 UNILEVER THAI TRADING CO.,LTD. 392,352 369,062 1 UNILEVER THAI TRADING CO.,LTD. 3,126,161 2,107,760 2 MONO SHOPPING CO.,LTD. 220,504 135,800 2 NESTLE(THAI) LTD. 1,745,801 1,333,055 3 NESTLE(THAI) LTD. 207,366 302,679 3 PROCTER & GAMBLE (THAILAND) 1,370,416 1,158,817 4 PROCTER & GAMBLE (THAILAND) 187,419 220,044 4 MONO SHOPPING CO.,LTD. 1,031,871 144,953 5 GMM CJ O SHOPPING CO.,LTD. 148,797 78,657 5 MASS MARKETING CO.,LTD. 982,740 738,683 6 ADVANCE INFO SERVICE PCL. 133,016 164,808 6 COCA-COLA (THAILAND) CO.,LTD. 882,277 505,997 7 RECKITT BENCKISER (THAILAND) CO.,LTD. 130,535 61,666 7 COLGATE-PALMOLIVE(THAILAND)LTD 747,398 262,523 8 COLGATE-PALMOLIVE(THAILAND)LTD 124,207 24,030 8 LIFESTAR CO.,LTD. 728,361 1,236,290 9 SHOPEE (THAILAND) CO.,LTD. 122,814 21,592 9 ADVANCE INFO SERVICE PCL. 689,186 806,089 10 LIFESTAR CO.,LTD. 112,679 114,636 10 RECKITT BENCKISER (THAILAND) CO.,LTD. 684,731 509,111 UPDATE: 13/08/2021 Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – July 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above. % Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 03/08/2021 BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 79.32 3.08 CH3 75.82 2.05 CH7 75.22 1.73 CH7 72.49 1.92 CH7 73.90 1.87 CH3 69.18 0.99 MONO 29 67.33 1.64 MONO 29 67.83 1.35 MONO 29 58.96 0.91 THAIRATH TV 73.06 1.28 AMARIN TV 67.61 1.07 AMARIN TV 63.22 0.64 WORKPOINT TV 64.06 1.07 WORKPOINT TV 62.61 1.06 THAIRATH TV 65.60 0.60 AMARIN TV 68.48 0.94 THAIRATH TV 69.36 1.06 WORKPOINT TV 53.03 0.52 ONE 55.75 0.88 ONE 56.74 0.73 ONE 62.73 0.52 CH8 58.09 0.67 CH8 56.62 0.73 CH8 51.41 0.47 PPTV 60.25 0.50 PPTV 56.28 0.47 PPTV 47.87 0.23 MCOT HD 58.11 0.40 TRUE4U 53.76 0.35 TRUE4U 43.82 0.20 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 59.52 1.20 CH3 53.79 1.07 CH7 52.81 0.82 MONO 29 47.44 0.61 CH7 51.20 0.72 MONO 29 43.52 0.53 CH7 51.16 0.60 MONO 29 50.47 0.62 CH3 47.35 0.44 WORKPOINT TV 41.51 0.46 WORKPOINT TV 42.40 0.36 THAIRATH TV 42.70 0.22 THAIRATH TV 47.91 0.37 THAIRATH TV 44.31 0.36 AMARIN TV 40.88 0.21 ONE 38.39 0.32 AMARIN TV 39.88 0.35 WORKPOINT TV 35.03 0.20 AMARIN TV 42.52 0.27 ONE 34.20 0.26 ONE 41.78 0.20 CH8 34.22 0.24 CH8 34.76 0.22 CH8 30.81 0.14 MCOT HD 33.42 0.16 PPTV 35.85 0.16 TRUE4U 25.84 0.08 GMM25 35.89 0.15 TRUE4U 31.66 0.11 PPTV 28.46 0.06 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 62.85 1.22 MONO 29 56.16 0.93 CH7 66.12 1.00 CH3 60.32 1.16 CH7 61.25 0.93 CH3 53.91 0.44 MONO 29 52.80 0.76 CH3 55.98 0.76 MONO 29 50.09 0.41 WORKPOINT TV 48.93 0.73 WORKPOINT TV 43.92 0.49 AMARIN TV 49.52 0.26 THAIRATH TV 52.32 0.54 THAIRATH TV 48.71 0.37 ONE 49.77 0.26 AMARIN TV 46.46 0.51 AMARIN TV 48.11 0.32 THAIRATH TV 47.47 0.24 ONE 38.89 0.30 ONE 40.60 0.28 WORKPOINT TV 38.68 0.19 CH8 36.68 0.21 CH8 39.90 0.23 CH8 36.86 0.15 TRUE4U 38.21 0.16 TRUE4U 38.40 0.17 TRUE4U 30.11 0.08 PPTV 39.73 0.14 PPTV 36.72 0.13 MCOT HD 33.12 0.07 TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE 4-14 15-34 35+ % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 64.59 1.01 CH7 52.19 0.77 CH7 74.53 1.79 CH3 55.20 0.61 CH3 50.64 0.69 CH3 72.15 1.53 MONO 29 51.82 0.58 MONO 29 45.69 0.56 MONO 29 62.19 1.11 WORKPOINT TV 41.18 0.33 WORKPOINT TV 37.68 0.28 THAIRATH TV 67.53 0.80 THAIRATH TV 48.37 0.31 THAIRATH TV 43.85 0.27 AMARIN TV 64.97 0.78 AMARIN TV 48.81 0.30 AMARIN TV 40.89 0.25 WORKPOINT TV 56.80 0.73 ONE 46.29 0.27 ONE 39.55 0.23 ONE 60.36 0.62 CH8 37.53 0.18 CH8 32.22 0.18 CH8 53.56 0.55 TRUE4U 33.04 0.11 PPTV 31.15 0.09 PPTV 51.57 0.33 PPTV 33.78 0.08 TRUE4U 28.57 0.09 TRUE4U 48.02 0.26 Copyright © 2021 Nielsen Company (US), LLC.
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