<<

FY15 Financial Briefing 11 March 2016 Forward-Looking Statements

This presentation was made from the analysis of reliable information in order to assist investment community to better understand the company's financial status and operation. The presentation may contain forward-looking statements and comments on future events, including our expectation about GMM Grammy’s business. However, the information within this presentation has been derived from the existing factors in the present time. Therefore, the forward-looking information on this presentation may not occur in the future if the aforementioned factors or situations are changed. Investors are, however, required to use their own discretion regarding the use of information contained in this presentation for any purpose.

For further information, please contact Investor Relations of GMM Grammy Public Company Limited at Tel: (662) 669-9936, (662) 669- 9952, (662) 669 8071 or Email : [email protected]

GMM GRAMMY PUBLIC COMPANY LIMITED 2 . 2015 Key Achievements . Financial Performance . Digital TV Update

GMM GRAMMY PUBLIC COMPANY LIMITED 3 . 2015 Key Achievements . Financial Performance . Digital TV Update

GMM GRAMMY PUBLIC COMPANY LIMITED 4 Business Overview

GMM Grammy is a leading content provider in fully integrated media and entertainment platforms who can produce and deliver high quality contents with the broadest reach

GMM Grammy’s Business comprises of:

Core Business

Music GMM Channel ONE Channel Movie & Others Music & Distribution TV Production & Copyrights TV Production & Copyrights GDH 559 Digital Business (GMM TV – Dee Talk) (Exact – Scenario (Formerly GTH) - Meemiti - Teentalk) Concerts & Showbiz Digital Terrestrial TV Home Shopping Digital Terrestrial TV (Standard Definition) Satellite Broadcasting Music Publishing (High Definition) Artist Management Radio & Showbiz Call Center Service (Atime Media) Acts Studio

GMM GRAMMY PUBLIC COMPANY LIMITED 5 Key Highlights & Achievements

The Leader in Thai Music Industry - 299 singles - more than 370 albums - 22 concerts

Outstanding Improvement in Digital TV channels Rating growth*: 170% (from Beginning of 2015) Revenue growth: 1,341%

Rating growth*: 228% (from Beginning of 2015) Revenue growth: 760%

GMM GRAMMY PUBLIC COMPANY LIMITED 6 * Source : AC Nielsen, 2015 Channel Rating for Total Individuals 4+ All time 06:00 - 23:59 Key Highlights & Achievements

Honored ‘Nataraj Award’ for Superb Quality program and production

Best Entertainment Radio Station Best DJ Best Series ‘Green Wave 106.5 FM’ ‘Chill FM 89’ ‘Club Friday the Series 5’

Thailand Box Office Movies

‘Freelance’ ‘May, Who?’ THB 88 million THB 75 million GMM GRAMMY PUBLIC COMPANY LIMITED 7 Key Highlights & Achievements

Top YouTube Channels in Thailand (by most viewed)

Top 2 GMM Channel in YouTube Global Top 100 GMM Grammy Official Channel Rank #16 Genie Rock Channel Rank #77

Source: socialblade.com as at 3 Mar 16 GMM GRAMMY PUBLIC COMPANY LIMITED 8

Key Highlights & Achievements

• เชอื กวเิ ศษ • ร ักนะเป็ดโง่ • เชอื กวเิ ศษ • ร ักนะเป็ดโง่ • เพอื่ นเฮยี้ นโรงเรยี น

• ทิ้งไว้กลางทาง 2015 • เพอื่ นเฮยี้ นโรงเรยี น หลอน

• เพลงขัดใจ Searches

หลอน Shows TV • สุดแค ้นแสนรัก • ตัดพ ้อ • ทิ้งไว้กลางทาง • สงครามนางงาม

Songs of Songs • กาโว • สุดแค ้นแสนรัก • ข ้าบดินทร์ • ไสวา่ สบิ ถ่ มิ่ กนั • สงครามนางงาม • แอบรักออนไลน์ • See You Again • เพลงขัดใจ • ลมซอ่ นรัก • ไม่เคย • ข ้าบดินทร์ • นา้ํ ตากามเทพ • ใจหมา • แอบรักออนไลน์ • นางชฎา • คชู่ วี ติ • ตัดพ ้อ • บ ัลลังก์เมฆ

Source: www.google.com GMM GRAMMY PUBLIC COMPANY LIMITED 9 Key Highlights & Achievements

Fast growing Home Shopping ‘O Shopping’ Business - Revenue growth of 53% YoY - No. 2 Home Shopping in Thailand

Good Corporate Governance Rewarded ‘Excellent or Five 5-Stars’ from the Thai Institute of Directors (IOD) for a fifth consecutive year

GMM GRAMMY PUBLIC COMPANY LIMITED 10 . 2015 Key Achievements . Financial Performance . Digital TV Update

GMM GRAMMY PUBLIC COMPANY LIMITED 11 Revenue Structure by Type of Business

Digital TV, 1%

Digital TV, 11%

Digital TV, 18% Others, 26% Strategic Highlights Others, 29% Satellite, 16% Others, 28% Satellite, 6% Satellite, 5% Media, 25% Media, 17% Media, 11%

Music, 32% Music, 37% Music, 38% Growing Digital TV Footprint

2014 2015 2016 (Projected)

Remark: *Others consist of Movie, Home Shopping and Miscellaneous Strengthening Music Leadership Y-o-Y % Growth 7,911 5.8%

Game-changing the Industry with Total Media Solutions from Group Synergy 7,480

2014 2015 Operating Revenues excl. ONE GMM GRAMMY PUBLIC COMPANY LIMITED 12 Financial Performance

Music & Digital 2015 Turnaround Revenue Growth

FY15 Revenue Y-o-Y % Growth THB 3,252 Million 14.4% 14.4% 3,252 Others - Underlying the growth of music group in 2015 2,843 160 Physical 375 741 was fuelled by digital music marketing with higher Digital contribution from SMS service Song2U, while 803 707 127 YouTube YouTube viewers and revenue sharing for music & 456 220 91 non-music contents kept rising with a total of THB 194 Copyright 1,244 886 195 million for 2015 Showbiz - Showbiz performed extra well with high activities FY14 FY15 all year round totaling 22 concerts including major events i.e. Jim Lai Music Festival 2, Big Mountain 40 14 Music Festival 7, and Gannes Film & Music 7 238 210 20 169 Festival 6. Artist management revenue also grew 16 28 108 171 208 164 from more events organized this year 80 155 117 199 37 21 42 181 55 55 175 55 - Physical sales dropped with a total number of 185 196 115 27 114 119 56 299 singles and 370 albums released this year 18 31 430 434 37 411 46 45 48 54 234 138 153 166 164

1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 GMM GRAMMY PUBLIC COMPANY LIMITED 13 Financial Performance

Digital TV – GMM ONE 2015 Gearing towards Top-notch DTT Channels

FY15 Revenue Y-o-Y % Growth 0.3% THB 687 Million 50.1% 1,378 1,381 73 50.1% - Revenue for ONE digital TV - Revenue stream from analog 171 ONE DTV continue to grow with top-rated free TV platform decreased in Others series of Prime time drama on accordance with the transition 687 1,052 air i.e. “Hormone3 – The Final” towards digital free TV platform. 125 1,134 75 with line-ups of exclusive In segmental reporting remained Free TV 486 75 contents for early primetime only financial figures of EXACT 253 and mid-day primetime to business unit holding the library expand the “modern mass” and copyrights of TV contents FY14 FY15 FY15 Normalized target audience in urban and prior to the shareholder 47 49 regional area together with restructuring, which was 30 44 seasonal programs and live impacted from migrating most 245 42 18 322 360 sport events coming up TV contents to digital platform 27 354 351 125 20 - Normalized FY15 revenue incl. 248 218 18 the deconsolidated One 181 21 153 98 20 7 7 Enterprise resulted in 0.3% 73 41 42 42 revenue improvement 1Q142Q143Q144Q141Q15 2Q15 2Q15 3Q15 3Q15 4Q15 4Q15 Normalized Normalized Normalized Consol ONE Consol ONE Consol ONE GMM GRAMMY PUBLIC COMPANY LIMITED 14 Financial Performance

Digital TV – GMM 25 2015 Gearing towards Top-notch DTT Channels

FY15 Revenue Y-o-Y % Growth 6.4% THB 1,680 Million 6.4% 1,680 1,578 103 Others - Ramp-up revenue for Digital TV 223 138 - Revenue from radio media Showbiz GMM25, with rising trend after the 112 dropped 7.2% Y-o-Y in line 600 Radio launch of new programs in prime-time with declining media industry 647 Free TV slots. By seamlessly exposing contents spending GMM 25 DTV to reach out the targets through an 425 integrated approach, the channel brand - Satellite-FreeTV revenue 549 declined from previous year, 413 was strengthened with a sharp increase 48 in audience base and ratings following the industry transition FY14 FY15 - GMM25 got a highly positive response towards digital TV from media agency and customers as 17 1710 39 13 13 the most preferred channel to engage 35 40 17 29 153 5 19 new generations effectively and 15 64 203 153 166 efficiently 53 143 188 28 128 122 - Atime showbiz continued to grow 112 100 103 151 strong from distinctive formats and 159 149 100 159 90 104 106 44 44 concepts underlying each concert theme 0 1 4 with unique selling points 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 GMM GRAMMY PUBLIC COMPANY LIMITED 15 Financial Performance

Home Shopping

FY15 Revenue 2015 High Double Digit THB 1,738 Million 53.1% Revenue Growth

- Strong growth driven by increased lines of products and series of promotion and value-for-money campaigns throughout the year especially during the last quarter festive season targeting virtually all - Differentiate with variety of prospects via TV O-shopping, online shoppers, and products mobile applications, all of which positively accepted - Expand through internet by the market channel - In 2016 O-shopping planned to emphasize on - Daily sales average at 5.3 MB product TV showcase with frequent and hot promotions, in parallel with expanding the broadcast in 2015 over multi-platforms to reach out consumers at the - Regulatory spotlight and right time and place, as well as partnering with supporting policy digital TV to promote home shopping

GMM GRAMMY PUBLIC COMPANY LIMITED 16 Financial Performance

Satellite TV Platform Movies & Others FY15 Revenue FY15 Revenue THB 391 Million 63.3% THB 850 Million 5.4%

- Approximately 0.65 million units were sold in - Two movies released in 2015. “Freelance” generated 2015, dropped by half from last year mainly due to box office revenue by THB 88 million together with the economic slowdown with suspended consumer substantial copyrights revenue in ASEAN market. purchase decision following confusion on digital During the last quarter, “May Who?” generated box office revenue by THB75 million. 2015 revenue TV subsidy vouchers, altogether caused the dropped 5.3% in line with overall local film industry got entrepreneurs to miss sales target despite impacted from political unrest, economic recession and aggressive promotions to clear aging stocks and strong competition from Hollywood blockbusters. In launch new product series with increased 2016 the Company planned to continue the investment performance i.e. Mini Gold to add value and meet in series production for digital TV and Line TV consumer demand - The suspension of GTH operation was announced - Overall set-top-box business was expected to this year but no material impact was resulted. Upon rebound in 2016 from major sports league the beginning of 2016, GMM Grammy partnered with including World Cup and Euro football Hub Ho Hin group to establish the new film company championship “GDH 559”

GMM GRAMMY PUBLIC COMPANY LIMITED 17 SG & A Expenses

% SG&A to total revenue (Normal) 38% 35%

4,000.0

3,500.0 815.2 21.6% 638.9 3,000.0 299.5 129.0

2,500.0

2,000.0 3.0% 1,500.0 Million THB Million 2,679.6 2,760.2 1,000.0

500.0

0.0 2014 2015 Admin.-Normal Business Extraordinary items Selling and servicing expenses

1 Extraordinary Items includes write-off of obsolete assets, allowance for impairment loss on asset

GMM GRAMMY PUBLIC COMPANY LIMITED 18 Profit & Loss Statement

Period as of 2014 2015 Financial Data (THB mm) 2014 Extraordinary items Sales 8,857 8,598 + Sales of OFM shares 147 Total Revenue 9,264 9,704 - Write-off of obsolete assets (300) Cost of sales and services 6,223 5,743 and allowance for impairment loss on asset Gross Profit 2,634 2,855 - DTV license adjustment (98) SG&A 3,794 3,528 Loss of CTH impairment - 1,030 2015 Extraordinary items Net Profit attributed to Equity + Sales of LT investment 70 (2,413) (1,146) holders + Divestment of Event and 158 - Discontinued operation (1,229) - Publishing business - Continuing Operations (1,184) (1,146) + Deconsolidated One 731 Exclude Extraordinary items (251) (257) - Loss of CTH impairment (1,030) - Allowance for impairment (129) Normal Net profit (1,031) (889) loss on asset Exclude Loss of One Entreprise (443) (613) - DTV License adjustment (57) Net Profit exclude One (588) (276) Enterprise

GMM GRAMMY PUBLIC COMPANY LIMITED 19 Strong Financial Position

Interest Bearing Debt (IBD) Ratio Financial Position and Total Cash on Hand

16,301 15,950 14,461 14,145 13 ,918 12,604 12,180 11,711 11,894 11,596 3.19 10,821 10,977 2.99 10,136 9,776 8,627 9,007 7,795 7,391 7,660 7,590 6,942 6,481 6,442 6,364 6,115 1.61 5,556 0.94 1.18 1.24 5,093 4,319 4,699 0.78 0.74 0.80 3,916 4,503 0.72 0.59 0.57 3,879 3,977 3,936 3,772 3,661 3,678 3,173 3,484 3,016 3,340 2,815 2,034 1,514 1,014 3,348 3,719 2,197 2,884 3,284 1,940 1,847 1,334 1,264 1,235 2,157 2,032 2,228 2,100 1,629 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15

Cash IBD: Equity 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15

Assets Liabilities Equities IBD

Note: Total cash on hand = Cash and cash equivalents + Current investments i.e. Fixed deposit, Trading and Debt securities

GMM GRAMMY PUBLIC COMPANY LIMITED 20 . 2015 Key Achievements . Financial Performance . Digital TV Update

GMM GRAMMY PUBLIC COMPANY LIMITED 21 Digital TV Business CELEBRATE LIFE IN STYLE EVERYDAY Smart and Stylish Current Magnet programs “Yours ONE…All Day, Everyday” “Hits Drama on Air at ONE” Drama / Series Sitcoms

TVR TVR 2.19 1.39

TVR TVR TVR TVR TVR 1.27 1.88 2.39 2.37 3.18

GMM GRAMMY PUBLIC COMPANY LIMITED 22 Source : AC Nielsen Digital TV Business CELEBRATE LIFE IN STYLE EVERYDAY Smart and Stylish Current Magnet programs “Yours ONE…All Day, Everyday” “Hits Drama on Air at ONE” Game show / Variety Show News

TVR 1.94

GMM GRAMMY PUBLIC COMPANY LIMITED 23 Source : AC Nielsen Digital TV Business “FUN EVERY DAY, TOGETHER ALL THE TIME” Sincere and Sassy Current Magnet programs “Entertaining Drama & Great Fun premiered at 8 pm” Drama / Series News

TVR TVR 0.75 1.16

GMM GRAMMY PUBLIC COMPANY LIMITED 24 Source : AC Nielsen Digital TV Business “FUN EVERY DAY, TOGETHER ALL THE TIME” Sincere and Sassy Current Magnet programs “Entertaining Drama & Great Fun premiered at 8 pm” Game show Reality / Variety

GMM GRAMMY PUBLIC COMPANY LIMITED 25 Advertising Expenditure 2011-2015

140,000

122,319 118,364 120,000 113,945 113,097 104,754 37,808 100,000 38,774 45,840 43,848 42,516 80,000

60,000

40,000 79,590 84,511 69,249 62,238 68,105 20,000

- 2011 2012 2013 2014 2015 TV Advertising Non TV Advertising Source : Advertising Association of Thailand & AC Nielsen GMM GRAMMY PUBLIC COMPANY LIMITED 26 Development on TV Advertisement

120%

100% 9% 7% 11% 80% 25%

60% 100% 100% 100% 40% 80% 68%

20%

0% 2011 2012 2013 2014 2015 Analog TV Digital TV Cable & Satellite Source : Advertising Association of Thailand & AC Nielsen GMM GRAMMY PUBLIC COMPANY LIMITED 27 Trend of Digital TV : Analog TV vs Digital TV

120% Analog TV (6 Channel + Cable & Satelltie) Digital TV

100% 100% 91% 88% 87% 80% 80% 76% 71% 69% 60%

% Audience Share Audience % 40% 31% 29% 24% 20% 20% 12% 13% 9%

0% 0%

Q2-2016 Q1-2014 Q2-2014 Q3-2014 Q4-2014 Q1-2015 Q2-2015 Q3-2015 Q4-2015 Q1-2016 Q3-2016 Q4-2016

Source : NBTC & AC Nielsen GMM GRAMMY PUBLIC COMPANY LIMITED 28 DTT CHANNEL RANKING : Total Individuals – All Day

2015 2016

Quarter 1 Quarter 2 Quarter 3 Quarter 4 January February RANK CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR 1 WORKPOINT TV 0.720 WORKPOINT TV 0.787 WORKPOINT TV 0.931 WORKPOINT TV 0.765 WORKPOINT TV 0.862 WORKPOINT TV 1.100 2 CH 8 0.387 CH 8 0.432 CH 8 0.630 CH 8 0.551 CH 8 0.603 0.629 3 MONO 29 0.297 MONO 29 0.356 MONO 29 0.413 MONO 29 0.474 MONO 29 0.520 CH 8 0.566 4 ONE 0.227 ONE 0.244 ONE 0.312 ONE 0.313 ONE 0.365 ONE 0.427 5 THAIRATH TV 0.187 3 SD 0.213 3 SD 0.239 3 SD 0.291 3 SD 0.365 3 SD 0.281 6 0.099 THAIRATH TV 0.187 THAIRATH TV 0.226 3 FAMILY 0.175 3 FAMILY 0.175 THAIRATH TV 0.192 7 PPTV 0.079 3 FAMILY 0.105 TRUE4U 0.203 TRUE4U 0.170 THAIRATH TV 0.165 TRUE4U 0.154 8 3 SD 0.063 TRUE4U 0.101 3 FAMILY 0.158 THAIRATH TV 0.152 TRUE4U 0.138 3 FAMILY 0.154 9 NEW TV 0.055 PPTV 0.082 GMM 25 0.113 PPTV 0.100 AMARIN TV 0.102 AMARIN TV 0.110 10 NATION TV 0.055 GMM 25 0.072 PPTV 0.106 GMM 25 0.095 PPTV 0.099 NOW TV 0.107 11 TNN 24 0.054 AMARIN TV 0.067 AMARIN TV 0.104 AMARIN TV 0.093 GMM 25 0.096 GMM 25 0.093 12 AMARIN TV 0.053 NEW TV 0.066 NEW TV 0.085 NEW TV 0.077 NOW TV 0.096 PPTV 0.088 13 THAI TV 0.053 THAI TV 0.063 TNN 24 0.083 NOW TV 0.076 NEW TV 0.076 NEW TV 0.067 14 GMM 25 0.049 TNN 24 0.061 NATION TV 0.076 NATION TV 0.070 NATION TV 0.072 NATION TV 0.065 15 3 FAMILY 0.045 NATION TV 0.059 0.074 SPRING NEWS 0.062 TNN 24 0.055 SPRING NEWS 0.061 16 SPRING NEWS 0.033 SPRING NEWS 0.050 THAI TV 0.068 TNN 24 0.061 SPRING NEWS 0.055 TNN 24 0.049 17 BRIGHT TV 0.024 MCOT FAMILY 0.046 MCOT FAMILY 0.052 MCOT FAMILY 0.039 MCOT FAMILY 0.042 MCOT FAMILY 0.039 18 MCOT FAMILY 0.020 BRIGHT TV 0.029 NOW TV 0.035 BRIGHT TV 0.032 BRIGHT TV 0.032 BRIGHT TV 0.028 19 VOICE TV 0.015 MVTV FAMILY (LOCA) 0.024 BRIGHT TV 0.029 VOICE TV 0.028 VOICE TV 0.025 VOICE TV 0.024 20 NOW TV 0.014 NOW TV 0.022 VOICE TV 0.024 THAI TV 0.000 THAI TV 0.000 THAI TV 0.000 21 MVTV FAMILY (LOCA) 0.013 VOICE TV 0.019 MVTV FAMILY (LOCA) 0.022 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000

Source : AC Nielsen Note: Exclude former analog TV channels i.e. Ch 3, Ch 5, Ch 7 GMM GRAMMY PUBLIC COMPANY LIMITED 29 DTT CHANNEL RANKING : Target 15-24 – All Day

2015 2016 Quarter 1 Quarter 2 Quarter 3 Quarter 4 January February RANK CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR CHANNEL TVR 1 WORKPOINT TV 0.678 WORKPOINT TV 0.731 WORKPOINT TV 0.742 WORKPOINT TV 0.642 WORKPOINT TV 0.752 WORKPOINT TV 0.868 2 ONE 0.305 CH 8 0.283 CH 8 0.355 ONE 0.364 MONO 29 0.404 MONO 29 0.454 3 CH 8 0.274 MONO 29 0.265 ONE 0.333 MONO 29 0.355 ONE 0.401 ONE 0.396 4 MONO 29 0.211 ONE 0.262 MONO 29 0.312 CH 8 0.280 CH 8 0.334 CH 8 0.321 5 THAIRATH TV 0.152 3 SD 0.131 TRUE4U 0.155 3 SD 0.183 3 SD 0.269 3 SD 0.177 6 GMM 25 0.095 THAIRATH TV 0.119 3 SD 0.146 GMM 25 0.135 GMM 25 0.148 GMM 25 0.135 7 TRUE4U 0.089 GMM 25 0.111 GMM 25 0.138 TRUE4U 0.132 TRUE4U 0.113 TRUE4U 0.117 8 3 SD 0.081 TRUE4U 0.089 THAIRATH TV 0.130 THAIRATH TV 0.086 THAIRATH TV 0.084 THAIRATH TV 0.086 9 PPTV 0.081 3 FAMILY 0.068 3 FAMILY 0.096 3 FAMILY 0.081 3 FAMILY 0.082 3 FAMILY 0.072 10 AMARIN TV 0.039 PPTV 0.052 PPTV 0.081 PPTV 0.062 NOW TV 0.061 NOW TV 0.066 11 3 FAMILY 0.037 AMARIN TV 0.040 AMARIN TV 0.061 AMARIN TV 0.045 PPTV 0.052 PPTV 0.050 12 THAI TV 0.031 MCOT FAMILY 0.038 MCOT FAMILY 0.050 NOW TV 0.041 AMARIN TV 0.043 AMARIN TV 0.047 13 NEW TV 0.026 NEW TV 0.034 NEW TV 0.041 NEW TV 0.035 NEW TV 0.034 NEW TV 0.034 14 TNN 24 0.017 THAI TV 0.032 TNN 24 0.033 TNN 24 0.025 MCOT FAMILY 0.025 MCOT FAMILY 0.022 15 BRIGHT TV 0.017 TNN 24 0.022 THAI TV 0.033 MCOT FAMILY 0.021 NATION TV 0.020 NATION TV 0.014 16 SPRING NEWS 0.013 SPRING NEWS 0.019 NOW TV 0.025 SPRING NEWS 0.018 TNN 24 0.016 SPRING NEWS 0.014 17 NATION TV 0.010 NOW TV 0.015 SPRING NEWS 0.021 BRIGHT TV 0.016 BRIGHT TV 0.016 TNN 24 0.011 18 MCOT FAMILY 0.009 NATION TV 0.015 NATION TV 0.019 NATION TV 0.015 SPRING NEWS 0.015 BRIGHT TV 0.011 19 NOW TV 0.008 BRIGHT TV 0.015 BRIGHT TV 0.015 VOICE TV 0.008 VOICE TV 0.006 VOICE TV 0.004 20 MVTV FAMILY (LOCA) 0.007 MVTV FAMILY (LOCA) 0.008 MVTV FAMILY (LOCA) 0.010 THAI TV 0.000 THAI TV 0.000 THAI TV 0.000 21 VOICE TV 0.003 VOICE TV 0.006 VOICE TV 0.009 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000 MVTV FAMILY (LOCA) 0.000

Source : AC Nielsen Note: Exclude former analog TV channels i.e. Ch 3, Ch 5, Ch 7 GMM GRAMMY PUBLIC COMPANY LIMITED 30 DTT CHANNEL RATING (Total Individuals - All 4+)

WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) 2.800 2.600 2.400 TOTAL INDIVIDUALS | MON- SUN | PRIMETIME 18:30 – 22:29 2.200 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 1.200 1.100 1.000 TOTAL INDIVIDUALS | MON- SUN | ALL TIME 06:00 – 23:59 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 GMM GRAMMY PUBLIC COMPANY LIMITED 31 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 DTT CHANNEL RATING (Total Individuals - All 14-25)

WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) 2.000 1.800 1.600 ALL 14-25| MON- SUN | PRIMETIME 18:30 – 22:29 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016

1.000 0.900 0.800 ALL 14-25| MON- SUN | ALL TIME 06:00 – 23:59 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 GMM GRAMMY PUBLIC COMPANY LIMITED 32 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 DTT CHANNEL RATING (Greater )

WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) 2.400 2.200 2.000 GREATER BANGKOK | MON- SUN | PRIMETIME 18:30 – 22:29 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 1.200 1.100 1.000 GREATER BANGKOK | MON- SUN | ALL TIME 06:00 – 23:59 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 GMM GRAMMY PUBLIC COMPANY LIMITED 33 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 DTT CHANNEL RATING (Urban)

WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) 2.600 2.400 2.200 UPC URBAN | MON- SUN | PRIMETIME 18:30 – 22:29 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016

1.200 1.100 1.000 UPC URBAN| MON- SUN | ALL TIME 06:00 – 23:59 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 GMM GRAMMY PUBLIC COMPANY LIMITED 34 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 DTT CHANNEL RATING (Rural)

WORKPOINT TV CH 8 MONO 29 ONE 3 SD THAIRATH TV TRUE4U 3 FAMILY GMM 25 PPTV AMARIN TV NEW TV TNN 24 NATION TV SPRING NEWS THAI TV MCOT FAMILY NOW TV BRIGHT TV VOICE TV MVTV FAMILY (LOCA) 3.000 2.800 2.600 2.400 UPC RURAL | MON- SUN | PRIMETIME 18:30 – 22:29 2.200 2.000 1.800 1.600 1.400 1.200 1.000 0.800 0.600 0.400 0.200 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 1.200 1.100 1.000 UPC RURAL | MON- SUN | ALL TIME 06:00 – 23:59 0.900 0.800 0.700 0.600 0.500 0.400 0.300 0.200 0.100 0.000 April May June July August September October November December January February March April May June July August September October November December January February 2014 2015 2016 GMM GRAMMY PUBLIC COMPANY LIMITED 35 Source : AC Nielsen, Excluding former analog TV channels i.e. Ch 3, Ch 5, Ch 7 Estimated DTT Operating Cost for 2016

Unit : Million Baht ONE 31 GMM 25 Production/Contents 1,150 480 Others e.g. MUX 200 100 License 220 150 SG&A 1,000 500 Total 2,570 1,230

GMM GRAMMY PUBLIC COMPANY LIMITED 36 GMM GRAMMY PUBLIC COMPANY LIMITED . 50 GMM Grammy PLACE, Sukhumvit 21 Rd. (Asoke), Khlongtoeinuea, Wattana, Bangkok 10110, Thailand www.gmmgrammy.com

Investor Relations Email : [email protected] Tel : (+66) 2 669 9936, (+66) 2 669 9952, (+66) 2 669 8071

GMM GRAMMY PUBLIC COMPANY LIMITED 37