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Workpoint Tv WORKPOINT ANALYST MEETING 2016 9th MARCH 2017 The information within this presentation has been derived from the existing factors in the present time. Therefore, the forward-looking information on this presentation may not occur in the future if the aforementioned factors or situations are changed. No representation and warranties whatsoever have been given by Workpoint Entertainment Public Company Limited and its subsidiaries. 2 GLOSSARY . Advertising Revenue WORKPOINT TV . TV Production Revenue : Only TV Programs aired on WORKPOINT TV (“WP TV”) . Time Slot Rental Revenue . Advertising Revenue : TV Programs aired on Other TV Channels OTHER TV . TV Production Revenue : Only TV Programs aired on Other TV Channels BUSINESS . Revenue from Digital Media (e.g. YouTube, Line, Facebook) . Revenue from TV Program Licensing . Ticket sale from Plays and Concerts CONCERTS & . Theatre Sponsorship Revenue and Show Sponsorship Revenue PLAYS . Area Rental Revenue Event Sponsorship Revenue EVENT . Event Organizing Revenue 3 GLOSSARY Channel Company Abbrv. Channel Company Abbrv. Royal Thai Army Radio and Television Station CH.5 GMM Channel Co., Ltd. GMM25 The Government Public Relations Department NBT Bangkok Business Broadcasting Co., Ltd. NOW26 Thai Public Broadcast Service THAI PBS R.S. Television Co., Ltd. CH.8 BEC-Multimedia Co., Ltd. 3FAMILY BEC-Multimedia Co., Ltd. 3SD MCOT Public Co., Ltd. MCOT FAMILY Mono Broadcast Co., Ltd. MONO29 Thai News Network Co., Ltd. TNN MCOT Public Co., Ltd. CH.9 DN Broadcast Co., Ltd. NEW TV GMM One TV Co., Ltd. ONE Spring News Television Co., Ltd. SPRING NEWS Triple V Broadcast Co., Ltd. THAIRATH TV Bright TV Co., Ltd. BRIGHT TV BEC-Multimedia Co., Ltd. CH.3 Voice TV Co., Ltd. VOICE TV Amarin Television Co., Ltd. AMARIN TV NBC Next Vision Co., Ltd. NATION TV Bangkok Broadcasting & TV. Co., Ltd. CH.7 WORKPOINT Thai Broadcasting Co., Ltd. Bangkok Media & Broadcasting Co., Ltd. PPTV TV True Four You Station Co., Ltd. TRUE4U 44 Financial PerformanceCOMPANY PROFILE FOUND IN 1989, WORKPOINT ASPIRES TO BE LEADER IN ENTERTAINMENT AND MEDIA INDUSTRY Number 1 Variety Content Provider in Thailand. 6 SHAREHOLDER PROPORTION Mr. Phanya Nirunkul & Mr. Prapas Cholsaranon, Co-Founders, hold 52% altogether 7 1989 - PRESENT Provided TV Programs to all TV Stations. MORE THAN 25 YEARS, EXPERIENCE, CREATING MORE THAN 100 TV PROGRAMS Guaranteed by many National and International Awards. 8 2005 - PRESENT A TRUE INTEGRATED ENTERTAINMENT COMPANY Started Diversifying into Related Businesses 99 10 2014-PRESENT WORKPOINT TV FULL VARIETY TV STATION 24 HOURS WITH QUALITY CONTENTS Shifting from TV Production house to TV Station 11 FINANCIAL PERFORMANCEAd 2015-2016 FINANCIAL PERFORMANCE WORKPOINT ENTERTAINMENT PCL Unit : MB Consolidated P/L Statement : 4Q Consolidated P/L Statement : 12M Rev. NP Rev. NP 3,000.0 800.0 2,684.2 2,454.1 685.4 700.0 2,500.0 600.0 2,000.0 507.9 500.0 1,500.0 400.0 300.0 1,000.0 200.0 500.0 100.0 32.9 150.3 198.6 - - -100.0 -72.0 4Q 2015 4Q 2016 -200.0 2015 2016 %Revenue %Revenue -25.9% 9.4% Growth Growth %NP 4.8% -14.2% %NP 6.1% 7.4% 1313 CONSOLIDATED FINANCIAL PERFORMANCE SUMMARY Unit : MB 4Q 2015 4Q 2016 % Change 2015 2016 % Change Total Rev. 685.4 507.9 -25.9% 2,454.1 2,684.2 9.4% Costs (354.2) (346.2) -2.3% (1,375.9) (1,496.2) 8.7% Gross Profit 331.2 161.7 -51.2% 1,078.2 1,188.0 10.2% Selling (72.0) (36.9) -48.7% (221.4) (237.2) 7.1% Admin (191.4) (197.3) 3.1% (542.2) (585.1) 7.9% Total Selling & Admin (263.4) (234.3) -11.0% (763.7) (822.3) 7.7% EBIT 67.8 (72.6) -207.1% 314.5 365.7 16.3% Interest (32.7) (22.3) -31.8% (132.5) (112.7) -14.9% Profit/Loss from JV 10.9 3.3 -69.8% 14.4 2.1 -85.2% Tax (15.7) 15.5 -198.5% (45.4) (52.1) 14.8% Minor 2.7 4.2 56.0% (0.8) (4.4) 470.7% Net Profit 32.9 (72.0) -318.6% 150.3 198.6 32.1% 1414 CONSOLIDATED REVENUE STRUCTURE 2015 : TOTAL REV. 2,454.1 MB 2016 : TOTAL REV. 2,684.2 MB 4.4% 2.2% 4.0% 2.5% 4.5% 6.8% 86.6% 89.1% TV Business Concert Event Other TV Business Concert Event Other 1515 REVENUE & COST BY BUSINESS 2,684.2 3,000.0 2,391.7 2,454.1 2,500.0 2,124.5 2,000.0 1,500.0 1,000.0 167.9 Revenue : 12M 500.0 108.1 106.2 66.5 119.7 53.5 - TV Business Event Concert Other Total % Growth 12.6% -1.7% -28.7% 24.2% 9.4% 1,496.2 1600.0 1318.0 1,375.9 1400.0 1153.7 1200.0 1000.0 800.0 600.0 400.0 84.6 87.9 Cost : 12M 200.0 113.7 81.9 23.9 8.4 0.0 TV Business Event Concert Other Total % Growth 14.2% 3.8% -28.0% -64.9% 8.7% 1,188.0 1,400.0 1,073.7 1,200.0 1,078.2 970.8 1,000.0 800.0 600.0 GP : 12M 400.0 54.2 200.0 23.5 18.4 29.7 37.8 58.1 - TV Business Event Concert Other Total % Growth 10.6% -21.7% -30.2% 95.8% 10.2% % GP 45.7% 44.9% 21.7% 17.3% 32.3% 31.6% - 43.9% 44.3% 16 2015 2016 Unit: MB TV BUSINESSAd TV BUSINESS Unit : MB 12 Months : 2016 12M 2015 12M 2016 3,000.0 2,500.0 2,391.7 2,228.1 2,124.5 1,998.7 2,000.0 1,500.0 1,000.0 500.0 77.4 67.2 32.2 78.4 18.0 16.2 - TV production Online licensing WP TV Total % Revenue -13.1% 143.1% 10.8% 11.5% 12.6% Growth 1818 TV BUSINESS : WORKPOINTAd TV TV BUSINESS : WORKPOINT TV GENRE : General Entertainment/ Variety KEY CONCEPT : Knowledge, Wit, Fun, Entertainment TARGET AUDIENCE : all Ages and Genders 20 TV BUSINESS : WORKPOINT TV Capture All Ages and Genders Matching with Thailand’s Average Audience Profile 21 Source : AGB NEILSEN , February 2017 TV BUSINESS : WORKPOINT TV More than 70% are Light Entertainment Contents 1.47% 2.80% 6.01% 2.09% 2.61% 4.27% 25.01% 9.71% 13.88% 11.42% 3.47% 3.01% 38.17% 4.96% Re-Run 2.09% 1st Run WORKPOINT 28.48% 71.88% 55.54% 10.46% TV 13.36% 17.36% 28.85% 38.96% News Content Variety Show Content Game Show Content Inter. Content Thai & Inter. Drama Content Big Format Content Sitcom Content Cartoons Content Branded TV Content Sport Content 22 Source : Workpoint TV ,Dec 2016 TV BUSINESS : WORKPOINT TV TV Program Highlight RATING RATING RATING 8.38 4.14 6.79 RATING RATING RATING 5.79 1.83 1.50 23 Source : AGB NEILSEN as of 5 March 2017 TV BUSINESS : WORKPOINT TV TV Program Highlight RATING RATING RATING 5.23 8.42 6.63 RATING RATING 3.30 1.81 RATING RATING 4.74 3.66 24 Source : AGB NEILSEN as of 5 March 2017 TV BUSINESS : WORKPOINT TV Unit : MB Workpoint TV : 12M Rev. GP 2,228.1 1,998.7 1,847.81 955.41 956.21 791.21 2014 2015 2016 % Revenue 8.2% 11.5% Growth %GP 42.8% 47.8% 42.9% 2525 TV BUSINESS : WORKPOINT TV AGB Nielsen Rating 15+ (Avr. 18 hours) Nationwide 1.50 1.60 1.49 1.47 1.47 1.42 1.40 1.33 1.23 1.19 1.16 1.19 1.21 1.20 1.15 1.08 0.98 1.14 1.12 0.96 1.00 0.88 1.00 0.85 0.97 0.83 0.80 0.90 0.78 0.74 0.75 0.80 0.73 0.60 0.48 0.51 0.45 0.52 0.40 0.50 0.34 0.40 0.30 0.25 0.24 0.20 2014 2015 2016 2017 0.00 2626 Source : AGB NEILSEN : TV Rating All Target 15+ TV BUSINESS : WORKPOINT TV AGB Nielsen Rating 15+, 18 hours, Nationwide Rating Comparison : Workpoint TV VS Analog Channels (Simulcasted on DTT) Period 06.00-24.00 (18.00 hrs.) Period 18.00-22.30 (Primetime) 1.60 4.00 1.50 1.40 1.49 3.50 3.54 31.4% 1.47 3.51 1.20 3.00 36.3% 3.51 120.5% 1.13 1.00 2.50 127.5% 2.48 0.80 0.86 2.00 1.82 0.60 1.50 0.40 0.39 1.00 0.80 0.20 0.50 0.00 0.00 2014 2015 2016 Jan 2017 Feb 2017 1-5 Mar 2014 2015 2016 Jan 2017 Feb 2017 1-5 Mar 2017 2017 4.50 9.00 8.48 4.00 4.03 8.00 3.50 3.50 7.00 6.78 3.22 2.98 2.84 3.00 2.57 6.00 5.62 2.83 5.34 5.58 5.58 2.50 2.63 5.00 4.69 2.17 2.03 1.88 4.48 2.00 4.00 3.87 3.51 0.4 2.8 0.4 1.89 3.69 3.54 1.50 1.50 3.00 4.5 3.51 3.16 3.17 1.13 1.47 1.49 2.48 1.00 0.86 2.00 1.82 0.50 0.39 1.00 0.80 0.00 0.00 2014 2015 2016 Jan 2017 Feb 2017 1-5 Mar 2014 2015 2016 Jan 2017 Feb 2017 1-5 Mar Ch.7 Ch.3 WORKPOINT TV 2017 Ch.7 Ch.3 WORKPOINT TV 2017 27 Source : AGB NEILSEN TV BUSINESS : WORKPOINT TV AGB Nielsen Rating 15+, 18 hours, Nationwide Rating Rating Rating Rating Rating Rating Rating Rating Ranking Channel Ranking Channel 2016 Jan 17 Feb 17 1-5 Mar 17 2016 Jan 17 Feb 17 1-5 Mar 17 1 2.98 2.57 2.84 2.83 14 0.14 0.19 0.21 0.20 2 2.17 2.03 1.88 1.89 15 0.13 0.12 0.12 0.11 3 1.13 1.47 1.49 1.50 16 0.11 0.11 0.11 0.11 4 0.71 0.96 0.86 0.86 17 0.11 0.09 0.09 0.09 5 0.56 0.76 0.77 0.77 18 0.08 0.06 0.07 0.07 6 0.58 0.67 0.69 0.39 19 0.07 0.05 0.05 0.06 7 0.32 0.38 0.36 0.36 20 0.08 0.05 0.05 0.05 8 0.28 0.34 0.32 0.32 21 0.04 0.04 0.05 0.05 9 0.18 0.29 0.28 0.28 22 0.05 0.04 0.04 0.04 10 0.19 0.24 0.24 0.24 23 0.04 0.04 0.04 0.04 11 0.24 0.21 0.24 0.24 24 0.05 0.04 0.04 0.04 12 0.14 0.19 0.21 0.22 25 0.03 0.03 0.03 0.03 13 0.21 0.19 0.20 0.21 28 Source : AGB NEILSEN TV BUSINESS : WORKPOINT TV TIME TV RATING : NATIONWIDE 15+ (2016) 06:00-24:00 2.98 2.17 1.13 0.71 0.58 0.56 18:00-22:30 5.58 3.87 2.48 1.38 1.15 0.99 TIME TV RATING : NATIONWIDE 15+ (JANUARY 2017) 06:00-24:00 2.57 2.03 1.47 0.96 0.76 0.67 18:00-22:30 4.69 3.69 3.51 1.90 1.63 1.10 TIME TV RATING : NATIONWIDE 15+ (FEBRUARY 2017) 06:00-24:00 2.84 1.88 1.49 0.86 0.77 0.69 18:00-22:30 5.62 3.51 3.16 1.80 1.33 1.10 TIME TV RATING : NATIONWIDE 15+ (1-5 MARCH 2017) 06:00-24:00 2.83 1.89 1.50 0.86 0.77 0.69 18:00-22:30 5.58 3.54 3.17 1.76 1.33 1.13 29 TV BUSINESS : WORKPOINT TV TIME TV RATING : BKK 15+ (2016) 06:00-24:00 3.83 2.65 1.29 0.89 0.72 0.58 18:00-22:30 6.24 4.01 2.60 1.56 1.18 0.57 TIME TV RATING : BKK 15+ (JANUARY 2017) 06:00-24:00 3.42 2.43 1.98 1.19 0.83 0.63 18:00-22:30 5.38 4.51 3.40 1.72 1.69 0.80 TIME TV RATING : BKK 15+ (FEBRUARY 2017) 06:00-24:00 3.15 2.53 2.08 1.08 0.78 0.66 18:00-22:30 4.74 4.60 4.03 1.53 1.56 0.82 TIME TV RATING : BKK 15+ (1-5 MARCH 2017) 06:00-24:00 3.15 2.51 2.08 1.09 0.78 0.66 18:00-22:30 4.76 4.58 3.99 1.54 1.54 0.82 30 TV BUSINESS : WORKPOINT TV TIME TV RATING : UPCOUNTRY 15+ (2016) 06:00-24:00
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